[...]ins or climate change models ='lgc'>[='lgc'>='lgc'>--> also cryptocurrencies, blockchain='lgc'>]
='lgc'>}='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ="trms">consumer rese="trms"nttrm="search">archers are creating new concepts and ="trms">figurations in order to expand the borders of waht constitutes life ='lgc'>[='thdf'>for example “living-product” ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor='lgc'>]


(the problem of the) ='lgc'>[="trms">ontological division of='lgc'>] ="trms">consumer ='lgc'>=/= ="trms">world of objects ='lgc'>='lgc'>==> (ideological move ='lgc'>='lgc'>-->) privileges human ='lgc'>: it is understood by the human, because the human (the only source of analytical attention) is the only thing doing the ="trms">consuming, having the experience, making the meaning

="large lg2" stl="font-size:112%">
="trms">figuration='lgc'>: new ways of taking account of the ="trms">world ='lgc'>=/= ="trms">anthropo="trms">morphism
='lgc'>--="ppl">="ppl">Haraway='lgc'>='lgc'>--> practices that create ='strcls'>*knots='strcls'>* of ="trms">material-="trms">semiotic actors ='lgc'>{='lgc'><='lgc'>-- art does that='qstn'>? art's sometimes unreal ="trms">figurations ='lgc'>=/= ='strcls'>**="trms">interpretative ="trms">consumer research makes the most rea="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic ="trms">figurations of this century='strcls'>**='lgc'>}='at'>@="frds scrmbld">="frds scrmbld">Chloe2

the ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphors of our time='lgc'>:
="lsts lst1">•becoming (='lgc'>=/= being) ='lgc'><='lgc'>-- a shift towards a ='strcls'>*process ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphysics='strcls'>*
="lsts lst1">•

(Parsons ='lgc'>+ Maclaren)
items of disposal (do not fail to exists, but rather they) are ='strcls'>*moved along='strcls'>* to other spaces or politics and become other things
="lsts lst1">•becoming a precious antique
="lsts lst1">•becoming a water blockage
="lsts lst1">•becoming a source of marine death
="lsts lst1">•becoming a ="trms">materially precious thing (in another part of the ="trms">world)
="lsts lst1">•
='lgc'>='lgc'>--> ='strcls'>**how things actually move, how they ="trms">transition between many states='strcls'>**
='lgc'>='lgc'>--> ='strcls'>*object='lgc'> = ="trms">data about the object ='lgc'>=/= tangible thing='strcls'>* ='lgc'><='lgc'>-- (="trms">transition) from thinking of object as the primary reality ='lgc'>--to='lgc'>='lgc'>--> perceicing the object as ="trms">data in computatinoal environments
='lgc'>==='qstn'>?='lgc'>='lgc'>==> (change of the ="trms">nature of object ='lgc'>='lgc'>==>) radical shift in theorizing ="trms">consumer behavior


posthumanism
="lsts lst1">•a key term in contemporary western postindustrial era
="lsts lst1">•a term htat has been used ti describe a highly ="trms">technologized future existence

='lgc'>--variationally='lgc'>='lgc'>--> other ="trms">stories (="trms">fables) about ="trms">technology exists ='lgc'>=/=
="lstsrd">1. the claim of (often monolithic) novelty of the ="trms">historical moment in the west
="lstsrd">2. that ="trms">technology is a sterile ="trms">instrument
="lstsrd">3. that ="trms">technology aids the human in his ascent to ever greater degrees of humanity


(="trms">greek tradition ='lgc'>='lgc'>-->) ='strcls'>*to think deeply about ="trms">technology, we have to think about its ="trms">ontology='strcls'>*
="lsts lst1">•="trms">techno-="trms">sociology ='lgc'>='lgc'>--> ="ppl">="ppl">Latour
="lsts lst1">•="trms">ecological feminism ='lgc'>='lgc'>--> ="ppl">="ppl">Haraway
="lsts lst1">•post-="ppl">Marxism ='lgc'>='lgc'>--> Tiziana Terranova
="lsts lst1">•
="lsts lst1">•philosophy of tech ='lgc'>='lgc'>--> ="ppl">Heidegger='lgc'>: the most d="trms"nttrm="danger,stranger">angerous thing we can do is to think of ="trms">technology as something neutral ='lgc'>='lgc'>--> we often make two ='strcls'>***intuitive ideological jumps of reason='strcls'>*** when we think of ="trms">technology='lgc'>:
  1. “="trms">technology='lgc'> = means to an end”
  2. “="trms">technology is created by humans”
  ='lgc'>}='lgc'><='lgc'>-- ='thdf'>example of ="trms">anthropological truth (about ="trms">technology) ='lgc'>~ it is a truth as it appears to human beings ='and'>& it is an ='strcls'>*="trms">instrumental truth='lgc'>: truth aimed at getting things done or making things work='strcls'>* ='lgc'>=/= ='lgc'>[='strcls'>*='lgc'>]="trms">technology='lgc'>: the mode by which realities are brought into existence in the ="trms">world (hervorbringen) ='lgc'>{unconcealing ='lgc'>='lgc'>==> a concealment of another reality='lgc'>}= (process of) ='strcls'>*="trms">poiesis='lgc'> = bring out ='lgc'>+ conceal='strcls'>*
 ="prgrph prgrph2">-the ="trms">greek word ='strcls'>*="trms">techne='lgc'> = ="trms">technology ='lgc'>+ art='strcls'>* derived from the term ="trms">episteme (the ways in which one can know reality) ='lgc'>='lgc'>==> ='strcls'>****="trms">technology='lgc'>: a type of ="trms">epistemology, a way of knowing='strcls'>****
='lgc'>}='lgc'>==="ppl">Heidegger='lgc'>='lgc'>==> ='strcls'>*="trms">technology needs to be understood beyond its ="trms">instrumenta="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list humanist ="trms">history='strcls'>* ='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ='strcls'>*seeing ="trms">technology ="trms">historically as an ancient ="trms">phenomenon='strcls'>*

="trms">technology thought of as something that comes from the west ='and'>& does something to other people in other placers ='lgc'><='lgc'>-- a framework (even well-intentioned) that denies both ="trms">agency ='and'>& contemporaneity to the ‘other’
(-McQuire)

(we are told that)
="lsts lst1">•the era we exist in is the “information age”
="lsts lst1">•the ="trms">world is “="trms">networked”
="lsts lst1">•marheting is “service-dominant”
='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> what realities do the terms “information” “="trms">network” “service-dominant” create, unconceal, conceal='qstn'>?
='lgc'>='lgc'>==> ="trms">questions of='lgc'>:
="prgrph">-what is the ="trms">consumer='qstn'>?
="prgrph">-the ="trms">nature of ="trms">consumer consciousness, knowl="trms"nttrm="knowledge,Knowledge">edge, desire

='strcls'>*far from being a neutral uncomplicated ="trms">relationship, ="trms">consumers develop strategic behaviors for ='strcls'>*coping with ="trms">technology='strcls'>* that is paradoxial ='lgc'>+ fantastical ='lgc'>+ ideological ='lgc'>+ multidimensional
(-Konzinets)
="lsts lst1">•DIY ="trms">technologies='lgc'>: forms of competence redefined ='lgc'>+ redistributed between hardware ='and'>& human
="lsts lst1">•="trms">technology ='and'>& identity ="trms">interpolate each other

global debates of='lgc'>:
="lsts lst1">•fear of genetic determination
="lsts lst1">•="trms">nature of consciousness ='lgc'>='lgc'>--> similarities and ="trms">differences between computation and human being
="lsts lst1">•
='lgc'>='lgc'>--> intimately concerned with the status of humanness

1990s theories of gift-giving, possession, labour, self-concept ='lgc'>=/= ='strcls'>*cyber ="trms">consumer='strcls'>* ='lgc'>='lgc'>--> circulation of desire and commodities in environments that are so highly mediated and ="trms">technological that it begins to generate behavior and ="trms">situations that are quite foreign to existing thinking about that ="trms">markets are and what ="trms">consumers want

='strcls'>**="trms">technology='lgc'>: an active force that both ="trms">consumes ='and'>& creates ="trms">consumers='strcls'>**


(problem of) sustainability
="lstsrd">1. to sustain='lgc'>: rest, retreat ='lgc'>='lgc'>--> humannes is a major threat to all nonhuman planetary existence ='lgc'>='lgc'>==> ='thdf'>the idea that radical threats to nonhumanness must be warded off by radical decreases in human population, ="trms">consumption, normtive standards of living
='lgc'><='lgc'>-- this notion of sustainability exists radically at the limits of human capability (more than ="trms">ecological crisis or human inequality, more than the threat of terrorism or nuclear proliferation)
="lstsrd">2. to sustain='lgc'>: to extend, strengthen ='lgc'>='lgc'>--> ='thdf'>the idea that if we are not here then nothing on the planet has worth; if humans ado not exists, then the earth does not exists ='lgc'>='lgc'>==> our efforts of ="trms">ecological sustainability are intrinsically human-centered ='lgc'>[='lgc'>--(implicit attitude)='lgc'>='lgc'>--> prolonging humanness='lgc'>]='lgc'>='lgc'>==> ="trms">ecological problem='lgc'> = crisis='lgc'>: an intense, short-lived episode in human ="trms">history ='lgc'>+ it will be solved by high-="trms">technology solutions


="trms">technology has co-evolved with being throughout billions of years ='lgc'>--Hayles='lgc'>='lgc'>--> (myriad profound subtle ways) to make ="trms">nature

='lgc'>--paradox='lgc'>='lgc'>--> ='strcls'>*it is “human ="trms">nature” to use ="trms">technology ='lgc'>+ ="trms">technology changes “human ="trms">nature”='strcls'>*

='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ='strcls'>***while not everything is ="trms">technical, everything is ="trms">technological='strcls'>***

='strcls'>*posthuman stance (strategically oriented towards deep future, pays attention to the lives of nonhuman others) gets ="trms">ontological with ="trms">technology='strcls'>*

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

McQuire
defining the ="trms">technological ='lgc'>--activate='lgc'>='lgc'>--> the border between ="trms">nature ='and'>& culture='lgc'> = (the heart of) what it means to be human

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

='lgc'>[title='lgc'>]
="trms">system attic

="large lg3" stl="font-size:112%"> ="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

(in ='mywrk'>my work with ="nms">apass digital designs, i have been trying to negotiate with ='thdf'>the notion of)
='strcls'>*="trms">technological gaze='strcls'>*

what new modes of subjectivity are filtered through ="trms">technological gaze='qstn'>?

="large lg4" stl="font-size:112%"> (='qstn'>?how) high-tech images are cultural artifacts

="trms">technological gaze's ="trms">method to put its meaning together='lgc'>:
="lstsrd">1. impossible subject-="trms">positioning
="lstsrd">2. ="trms">codification of flesh
="lstsrd">3. visualization of ="trms">scientific ="trms">narrative
="lstsrd">4. ="trms">aestheticization of information


(Maturana ='lgc'>+ Varela) everything said is said by an observer ='lgc'>=/= philosopher


="large lg5" stl="font-size:118%"> ="trms">marketing ="trms">communication theory

='lgc'>[='strcls'>*='lgc'>]gaze='lgc'>: (a ="trms">technical term for) the ways we visually ="trms">consume images of people and places ='lgc'>+ the ways images are constructed to entertain ='and'>& encourage certain ways of seeing

="lsts lst1">•(using psychoanalysis) ="ppl">Mulvey's gaze='lgc'>: the way in which the camera acts as the eyes and ears of the ="trms">spectator, ="trms">presenting ways of framing the ="trms">world (power-laden ='lgc'>+ not neutral ="trms">position) ='lgc'>='lgc'>==> certain understanding of the ="trms">world is assumed
="lsts lst1">•Shroeder ='lgc'>='lgc'>--> gaze signifies a psychological ="trms">relationship of power ='lgc'>='lgc'>--> the gazer is superior to the object of the gaze ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="trms">zoo='lgc'>]


how “human” ways of experiencing the ="trms">world are gradually being ="trms">integrated with non-human, ="trms">technological ways of perceiving and understanding reality='lgc'>:
="lsts lst1">•="ppl">Baudrillard ='lgc'>='lgc'>--> virtual gaze
="lsts lst1">•="ppl">Virilio ='lgc'>='lgc'>--> automation of perception (war weaponry ='lgc'>='lgc'>--> ='thdf'>the idea that in west we have ="trms">technologies so advanced we achieve absolute vision)
="lsts lst1">•Balsamo ='lgc'>='lgc'>--> cosmetic surgery (='lgc'>='lgc'>~= new visualization ="trms">technologies) ='lgc'>='lgc'>==> new forms of dominance ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to Kardashians TV shows='lgc'>], ='strcls'>*replacing the male gaze with a normative dis="trms">embodied ="trms">technical gaze
="lsts lst1">•="ppl">="ppl">Haraway ='lgc'>='lgc'>--> ="trms">technocratic gaze
="lsts lst1">•Strafford ='lgc'>='lgc'>--> (starting in enlightenment) ='strcls'>*automated spectralization='strcls'>* (in visual ="trms">presentation of the ="trms">world) -[...]