[...]e derrida, can be seen as a grafting (ghalameh zadan) or extension, supplement or prosthesis, an outgrowth from somewhere else, earlier on.

I will attach to the story of maulwürfe like the shit on his head.

Recalling and reinventing Shakespeare, the idea is not to bring it from past to present, something that is already disjointed in time towards the future. I push the characters of King Lear to a future. The deconstructive reading of the play has to do with the opening of the future itself. It is utterly important that you do something unpredictable for yourself. If you are in the business of hate, love suddenly, changing tracks brings the unexplainable to the trajectory. Going in discipline is like riding a train on rails, i am not saying to go off the track and crash or stop, but to change track experimentally and to change gear. The tracks are built for us to move in the field of thought, they don't cover the whole surface, by moving along them we can witness the new to emerge from our interdisciplinary run.

Derrida shows, reminds, that we can never do anything systematically.

Monstrosity in the story Yal-o Ejdeha by Shamlu. Monsters of the deep..

my aim was to show the monstrosity of all the characters in King Lear not just Edmond. Edmond is the artist of the self. Shakespeare makes unacceptable characters. King Lear play is intolerable itself, an encounter with the opening of the future itself. Instead of giving in to the normalizing and legitimating representations which identity, recognize, and reduce everything too quickly, why not rather be interested in theoretical monsters, in monstrosities which announce themselves in theoretical reading.

The proper significance is simply and categorically deferred forever, insistent strangeness of the force of deferral, (effecting what derrida has called) the singularity of the here and now.

“explained” is “explained away.”

unreasonable is not concealed necessarily.

Duty to irresponsibility

any phantasmatic organization, whether collective or individual, is the invention of a drug, or of a rhetoric of drugs, be it aphrodisiac or not.
In talk, i respond to the how of a poem or text dictating a kind of addictive reading or desire in the reader.

The project of a text, the project of a theory

according to Freud, when the work of mourning is completed the ego becomes free and uninhabited again. Funeral speeches and related writings, are possibilities that structures the movement of identification. Mourning is the interiorization of the dead other, also its contrary. Politics is figured as first and foremost an organization of the time and space of mourning.

After him, it is all war and crumbling.

We know better than ever today that the dead must be able to work. And to cause to work, perhaps more than ever.


The meaning of meaning [...]

...................................

[*]deconstruction: a sort of strategic device + opening onto its own abyss (one of the most influential approaches to texts) =/= method

Campbell --> Derridean deconstruction is visual
Derrida's thinking helps us take images seriously (as philosophical artefacts)
•organizational image: the aesthetic ambassador for the organization (it visualizes + gives aesthetic value to it)
•advertisement: preeminent image of production and consumption of the global economy

image = logocentric vision --need--> problematizing =/= solutionizing


-is there a spirit of critique that is not liberatory in purpose?

Derridean deconstruction: a critical approach --draw--> attention to the operations of method itself (=/= method):
[~? feedback types:]
1. interventionist --advocate--> different/contradictory readings (of images)
2. radical --interest--> roots of meaning-making activity
3. liberatory --seek--> evoke justice (forcing an image to account for itself)
4. ethical --concern--> what is overlooked
5. innovative (productive) --promote--> non-traditional ways of reading (of interpretting, of finding meaning)


intellectual climate in 1960s ==>
•Derrida's deconstruction --> bringing Saussure's own work to its own radical paradoxical conclusion
•Foucault's archeological approach [question the idea that human is an a priori --> how humans have been diagnosed in psychiatry and (ab)normalized in criminal and sexual *discourses* ==produce==> reality effects at the level of body]
•Barthes's semiology =/= the idea that the author is the single and authoritative source of meaning


Derrida's list of concepts:
differance
retrait
revenant
dissemination
deconstruction
hymen
invagination
archiécriture
supplement
khora
pharmakon
scrypt
parergon
subjectile
}--> levers applying torque گشتاور and displacement in the textual machinery


deconstruction
==> counter-intuitive analyses
--> presupposes a detailed knowledge of construction (one must become intimate with the ways something is assembled) [=/= cart blanche for meaning]
--> (Jassem's style of) reading otherwise: passing the classical discipline (=/= abandon, jettison it) to explore what it omits, forgets, excludes, expels, marginalizes, dismisses, ignores, scorns, slights, takes too lightly, waves off, not serious enough

•anthropcentric truth: a truth that appears to human beings
•instrumental truth: a truth aimed at getting things done (making things work)
•teleological truth: a truth which closes debate and fastens meaning


[*]visual = a form of control (<--Campbell-- this aspect makes it central to organizational analyses) <==
1. *visual organizes reality by claiming status as the preeminent form of representation* (vision is the dominant tyrannical phenomenology of the contemporary world ==> all forms of knowledge can be presented visually)
2. *conflation of the ‘seen = known’* : “vision = ways of knowing = experiencing the world” (<-- imagined inseparable) ==> the idea that depiction/picturing/seeing are ubiquitous features of the process by which most human beings come to know the world as it really is for them
3. *visual organizes the worldview of the seer* --> visual is at its most powerful when it is most invisble (for example scientific diagrams, mapping @apass)

***instances of visual control:
•uniforms
•packaging
•computer software packages
•brand logos
•buildings
•websites @apass
•management reports
•staff
•servicescapes [an environment where the first/primary perceived aspect is service]
•


harmful, deficient, deformed, secondary =/= superman, supergirl

logocentrism: letting the logic lead the letter --Campbell--> images are logocentric in that they create meaning by appealing to a central apparently undeconstructible system of authoritative truth (appealing to sources of transcendence outside of the image) [--> for example forensic architecture images =/= Derrida's *there is nothing outside of the text*]
•in investigating an image we often posses a logocentric vision, drawing it into convergence, making it coherent and giving it a non-contradictory and singularly authoritative meaning


[title]
ruined coherent heritage


there is no escaping the enclosure of (logocentrism of western tradition of) metaphysics <-- we can critically engage it from within

bricolage
bricoleur --> one is participating in the intellectual heritage one is critiqing

death of man
•Barthes --> death of author
•Strauss --> structuralist approach to human nature
•Foucault --> history of the historical arbitrariness (of the human sciences)
•
}--> antihumanism (of Barthes and Foucault) suggests it might be possible to stand outside the humanist legacy (and analyse from a position outside) ==Derrida==> (escaping from human constitutes) a very human tendency that has been at work in the cultural and social imaginary since antiquity --> for example Foucault's archaeology: (to understand) *how reason determined madness in different eras by looking at how reason evolved historically* ==> puts the analyst outside the humanist legacy of reason ==restore==> the metaphysical illusion of mastery and control
=/= Derrida

(my problem with making alternative *archives, gardens, and maps* in art:)
•metaphysical complicity (with archive and garden) + critique we direct against complicity (with archive and garden) --> we cannot give up the “+" = slip into the form, logic, implicit postulations of precisely what it seeks to contest


logocentrism operates in images by appealing to sources of transcendence outside of the image --> for example
[*]map: visual organization of the world --> quickly erase or black box the circumstances and history of their own construction ==> marshal vision into logocentric coherence --> act as reflection (=/= representation) of the world

radical cartography is now an established sub-discipline of geography (*maps are deconstructed to identify their logos*) @Sina's mimesis of Olearius's cartography

deconstruction is most needed at precisely those images where our immediate reaction is to say “there's nothing to be deconstructed here” (“that's just the way it is”)

software design (website interfaces) --> images of technology


critical practice: producing a new knowledge of the text (==> explain the ideological necessity of its silence) =/= make a whisper audible, complete what the text leaves unsaid

other: other meanings of a text, other ways of seeing things

self/other --Derrida--> it only has meaning insofar as it differs from something else
•every concept has its opposite or its other (somehow marked within it)
•the good one can be designated only through the metaphor of the bad one #fable


deconstructing an image:
•looking at what the image includes and excludes
•detecting the social roles it creates
•examining the hierarchies that appear natural in the image
}<== **visual representation works as much through what is not shown as what is shown** (Hall), through feints and deceptions (Mitchel), through gaps and silences (Joy + Venkatesh), through stated and unstated (Stern), through the not seen or said (Rose)


reading: detailed and specific examination (of a piece of text) = لاروب dredging machine --> disturb the text (dissecting patiently and minutely the narrative, structure, syntax, figuration, images, metaphors, metonyms استعمال لفظ در معنای غیرحقیقی majaz) ==(draw out)==> complexities, ambiguities, aporias, ironies, taken-for-grantedness, just-is-ness
--imply--> a critique of objectivity
{revelation = disturbance}-->{alternative meaning = site of simultaneous deconstruction}

dynamics of reading (close reading)
1. working of a text hides itselg (images of soap powder, children's science homework, computer chips, etc.)
2. rigorous inspection of the text
3. text is not immune to interpretation (~ text reconfigures itself according to the touch of history, personality, method, intention, politics, culture of any given interpretation =/= closed space)

*reading = producing meaning* =/= reflecting


•Toyota's advertisement --> an image of gay family life --> the image converges on a notion of multicultural pansexual divergence --> market conditions under which homosexuality is accepted
•Joe Camel campaign --> Joe (from Joseph Old Testament) shortened in colloquial american usages to “Joe”, which by the 1930s began to designate anyone whose real name is unknown or connoted the “most typical” of any category of person [=/= dinosaurs] + camel: beast of burden and of humility (Aesop's fables) and as creatures of uncontrollable lust (from depiction by monks in medieval times to teach moral fables to the public)

performance of a textual sex change operation

(monotonality) monovisuality of the dominant visual message

logocentric: a transcendental signified to which the text refers


Plato's powerful attack on writing as “dead speech”: Socrates and Phaedrus walk in the countryside. Socrates recounts to him a myth about the origin of writing: the king Thamus is presented with a present from his son Theus; the gift of writing. Theus tells his father that the gift will make his people wise as it will improve their memory --✕--> Derrida shows that in the same argument Socrates goes on to describe speech as another sort of writing; he actually uses a writing metaphor to describe the “true nature” of speech “not merely as a knowing, living, animate discourse, but as an inscription of truth in the soul”


deconstruction =/= re-interpretation
     |                    |
impossible +          providing a
plausible story       different story


deconstructive reading (idiosyncratic to the text) ==offer==> multiple & contradictory potential meanings to the text


Derridean approach to meaning making:
•cricular
•paradoxical
~= it requires us to *deconstruct the deconstruction* --> *work against meaning and interpretation*


name of man: (the name of that being who throughout the entire history has dreamed of full presence = the reassuring foundation, the origin =/= play)

[my fable workshop was about this -->] Derridean deconstruction of images -->
•drawing attention to the way image constructs itself in order to implicitly represent a single history (=/= seeking to tell the truth about what X means)
•keeping alive the contradictions within it (=/= solutionizing)


(?how to deconstruct [iamges of]) nanotechnology: practice of manipulating all types of living and non-living matter at its atomic level
•corporations portraying nanotechnology as a positive and legitimate force (+ visually close down the possible meanings of its products) = Iron Man
•nanospace: planetary bodies afloat in the darkenss of intergalactic space
•fantastical unserious endeavour


([what is?] my problem with) message شعاری


**advertisement ==> confuse agency & ownership**

the fantastic is rescued by the human (face)

(in advertisement -->) **the ways in which knowledge & reality are marshalled into collective visual consensus**


visual deconstruction --> rigor towards the idiosyncrasy and singularity of any text


restricted economy of the text ==> particular meaning =/= Derrida: moveing from a restricted --to--> general economy of the text

...................................

metaphysics: enterprise of returning (strategically, ideally) to an origin (a priority) thought to be simple, intact, normal, pure, standard, self-identical [=/= to think in terms of derivation, complication, deterioration, accident]
<--Derrida-- (the most constant profound potent metaphysical gesture in Western philosophy:) conceiving simple before the complex, essential before the accidental
}--> logocentric thought: thought which does not adequately attend to the contradictions inherent in its own medium ==> [logocentrism:] (fable) faith in the status of language as a lucid carrier of meaning (=/= attentiveness to the materiality of communication and the implications of such a project)

pecific languages make communication material, and exploring the interplay of terms within a linguistic system (-->? baroque) =/= Enlightenment = Age of Reason (logos)




...................................

Beauty and the Beast
or, blast of the clean slate



(goddamn it)

The picture of a relatively undifferentiated and continuous topological space undergoing discontinuous transitions and progressively acquiring detail until it condenses into the measurable and divisible metric space which we inhabit, is a powerful metaphor for the cosmic genesis of spatial structure. (Intensive Science & Virtual Philosophy)

baroque Trauerspiel, classical synthesis, ...
synthesis: synthetic thinking (the combination of ideas into a complex whole)
this is not a reasoning exercise (deducing particularity, etc.)

imagine you find a head. how do you search for the body? (research project)

graduating from ... and approaching ...
(from fairy tale ---> approach myth)


--> http://www.sinaseifee.com/DifficultForests.html
becoming Amazon as the fear of the male.
(Amazon as male hunter symbol)

(symbol for) masculine gender principle
(to disavow sexual difference)

I am not bringing the text to you, or you to the text.
as you have already guessed we have to destroy bot[...]