[...]='lgc'>-> ="trms">different/contradictory ="trms"nttrm="already,spread">readings (of images)
="lstsrd">2. radical ='lgc'>--="trms">interest='lgc'>-='lgc'>-> roots of meaning-making activity
="lstsrd">3. liberatory ='lgc'>--seek='lgc'>-='lgc'>-> evoke justice (forcing an image to account for itself)
="lstsrd">4. ethical ='lgc'>--concern='lgc'>-='lgc'>-> what is overlooked
="lstsrd">5. innovative (productive) ='lgc'>--promote='lgc'>-='lgc'>-> non-traditional ways of ="trms"nttrm="already,spread">reading (of ="trms">interpretting, of finding meaning)


intellectual climate in 1960s ='lgc'>='lgc'>==>
="lsts lst1">•="ppl">Derrida's deconstruction ='lgc'>-='lgc'>-> bringing Saussure's own work to its own radical paradoxical con="trms">="trms"nttrm="cluster,club">clusion
="lsts lst1">•="ppl">="ppl">Foucault's ="trms"nttrm="search">archeological approach ='lgc'>[="trms">question ='thdf'>the idea that human is an a ="trms">priori ='lgc'>-='lgc'>-> how humans have been diagnosed in psychiatry and (ab)normalized in criminal and sexual ='strcls'>*discourses='strcls'>* ='lgc'>==produce='lgc'>='lgc'>==> reality effects at the level of body='lgc'>]
="lsts lst1">•="ppl">Barthes's ="trms">semiology ='lgc'>=/= ='thdf'>the idea that the ="trms">author is the single and ="trms">authoritative source of meaning

="large lg2" stl="font-size:111%">
="ppl">Derrida's ="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list of concepts='lgc'>:
differance
retrait
revenant
dissemination
deconstruction
hymen
invagination
archiécriture
supplement
khora
pharmakon
scrypt
parergon
subjectile
='lgc'>}='lgc'>-='lgc'>-> levers applying torque گشتاور and displacement in the textual machinery


deconstruction
='lgc'>='lgc'>==> counter-intuitive analyses
='lgc'>-='lgc'>-> pre="trms">supposes a detailed knowl="trms"nttrm="knowledge,Knowledge">edge of construction (one must become intimate with the ways something is assembled) ='lgc'>[='lgc'>=/= cart blanche for meaning='lgc'>]
='lgc'>-='lgc'>-> (="frds scrmbld">Jassem's style of) ="trms"nttrm="already,spread">reading otherwise='lgc'>: passing the classical discipline (='lgc'>=/= abandon, jettison it) to explore what it omits, forgets, ex="trms"nttrm="cluster,club">cludes, expels, marginalizes, dismisses, ignores, scorns, slights, takes too lightly, waves off, not ="trms">serious enough

="lsts lst1">•="trms">anthropcentric truth='lgc'>: a truth that appears to human beings
="lsts lst1">•="trms">instrumental truth='lgc'>: a truth aimed at getting things done (making things work)
="lsts lst1">•teleological truth='lgc'>: a truth which closes debate and fastens meaning


='lgc'>[='strcls'>*='lgc'>]visual='lgc'> = a form of control (='lgc'><='lgc'>--="ppl">Campbell='lgc'>-- this aspect makes it central to organizational analyses) ='lgc'><='lgc'>==
="lstsrd">1. ='strcls'>*visual organizes reality by claiming status as the preeminent form of re="trms">presentation='strcls'>* (vision is the dominant tyrannical ="trms">phenomenology of the contemporary ="trms">world ='lgc'>='lgc'>==> all forms of knowl="trms"nttrm="knowledge,Knowledge">edge can be ="trms">presented visually)
="lstsrd">2. ='strcls'>*conflation of the ‘seen='lgc'> = known’='strcls'>* ='lgc'>: “vision='lgc'> = ways of knowing='lgc'> = experiencing the ="trms">world” (='lgc'><='lgc'>-- ="trms">imagined inseparable) ='lgc'>='lgc'>==> ='thdf'>the idea that depiction/picturing/seeing are ubiquitous features of the process by which most human beings come to know the ="trms">world as it really is for them
="lstsrd">3. ='strcls'>*visual organizes the ="trms">worldview of the seer='strcls'>* ='lgc'>-='lgc'>-> visual is at its most powerful when it is most invisble (='thdf'>for example ="trms">scientific diagrams, mapping ='at'>@="nms">apass)

='strcls'>***instances of visual control='lgc'>:
="lsts lst1">•uniforms
="lsts lst1">•packaging
="lsts lst1">•computer software packages
="lsts lst1">•brand logos
="lsts lst1">•buildings
="lsts lst1">•websites ='at'>@="nms">apass
="lsts lst1">•management reports
="lsts lst1">•staff
="lsts lst1">•servicescapes ='lgc'>[an environment where the first/primary perceived aspect is service='lgc'>]
="lsts lst1">•


harmful, deficient, deformed, secondary ='lgc'>=/= superman, supergirl

logocentrism='lgc'>: letting the logic lead the letter ='lgc'>--="ppl">Campbell='lgc'>-='lgc'>-> images are logocentric in that they create meaning by appealing to a central apparently undeconstructible ="trms">system of ="trms">authoritative truth (appealing to sources of transcendence outside of the image) ='lgc'>[='lgc'>-='lgc'>-> for example forensic architecture images ='lgc'>=/= ="ppl">Derrida's ='strcls'>*there is nothing outside of the text='strcls'>*='lgc'>]
="lsts lst1">•in investigating an image we often posses a logocentric vision, drawing it into convergence, making it coherent and giving it a non-contradictory and singularly ="trms">authoritative meaning


='lgc'>[title='lgc'>]
ruined coherent ="trms">heritage


there is no escaping the enclosure of (logocentrism of western tradition of) ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphysics ='lgc'><='lgc'>-- we can critically engage it from within

bricolage
bricoleur ='lgc'>-='lgc'>-> one is participating in the intellectual ="trms">heritage one is critiqing

death of man
="lsts lst1">•="ppl">Barthes ='lgc'>-='lgc'>-> death of ="trms">author
="lsts lst1">•="ppl">Strauss ='lgc'>-='lgc'>-> structura="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list approach to human ="trms">nature
="lsts lst1">•="ppl">="ppl">Foucault ='lgc'>-='lgc'>-> ="trms">history of the ="trms">historical arbitrariness (of the human ="trms">sciences)
="lsts lst1">•
='lgc'>}='lgc'>-='lgc'>-> antihumanism (of ="ppl">Barthes and ="ppl">="ppl">Foucault) sug="trms">gests it might be possible to stand outside the humanist legacy (and analyse from a ="trms">position outside) ='lgc'>==="ppl">Derrida='lgc'>='lgc'>==> (escaping from human constitutes) a very human tendency that has been at work in the cultural and ="trms">social ="trms">imaginary since antiquity ='lgc'>-='lgc'>-> for example ="ppl">="ppl">Foucault's archaeology='lgc'>: (to understand) ='strcls'>*how reason determined madness in ="trms">different eras by looking at how reason evolved ="trms">historically='strcls'>* ='lgc'>='lgc'>==> puts the analyst outside the humanist legacy of reason ='lgc'>==restore='lgc'>='lgc'>==> the ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphysical illusion of mastery and control
='lgc'>=/= ="ppl">Derrida

(my problem with making alternative ='strcls'>*archives, gar="trms">dens, and maps='strcls'>* in art='lgc'>:)
="lsts lst1">•="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphysical complicity (with archive and garden) ='lgc'>+ critique we direct against complicity (with archive and garden) ='lgc'>-='lgc'>-> we cannot give up the “='lgc'>+"='lgc'> = slip into the form, logic, implicit postulations of precisely what it seeks to contest


logocentrism operates in images by appealing to sources of transcendence outside of the image ='lgc'>-='lgc'>-> ='thdf'>for example
='lgc'>[='strcls'>*='lgc'>]map='lgc'>: visual organization of the ="trms">world ='lgc'>-='lgc'>-> quickly erase or black box the circumstances and ="trms">history of their own construction ='lgc'>='lgc'>==> marshal vision into logocentric coherence ='lgc'>-='lgc'>-> act as reflection (='lgc'>=/= re="trms">presentation) of the ="trms">world

radical cartography is now an established sub-discipline of geography (='strcls'>*maps are deconstructed to identify their logos='strcls'>*) ='at'>@="frds">Sina's ="trms">mimesis of ="ppl">Olearius's cartography

="large lg10" stl="font-size:122%"> deconstruction is most needed at precisely those images where our immediate reaction is to say “there's nothing to be deconstructed here” (“that's just the way it is”)

software design (website ="trms">interfaces) ='lgc'>-='lgc'>-> images of ="trms">technology


critical practice='lgc'>: producing a new knowl="trms"nttrm="knowledge,Knowledge">edge of the text (='lgc'>='lgc'>==> explain the ideological necessity of its silence) ='lgc'>=/= make a whisper audible, complete what the text leaves unsaid

="large lg6" stl="font-size:118%"> other='lgc'>: other meanings of a text, other ways of seeing things

self/other ='lgc'>--="ppl">Derrida='lgc'>-='lgc'>-> it only has meaning insofar as it differs from something else
="lsts lst1">•every concept has its op="trms">posite or its other (somehow marked within it)
="lsts lst1">•the good one can be designated only through the ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor of the bad one ='at'>#="trms">fable


deconstructing an image='lgc'>:
="lsts lst1">•looking at what the image in="trms"nttrm="cluster,club">cludes and ex="trms"nttrm="cluster,club">cludes
="lsts lst1">•detecting the ="trms">social roles it creates
="lsts lst1">•examining the hierarchies that appear ="trms">natural in the image
='lgc'>}='lgc'><='lgc'>== ='strcls'>**visual re="trms">presentation works as much through what is not shown as what is shown='strcls'>** (Hall), through feints and deceptions (Mitchel), through gaps and silences (Joy ='lgc'>+ Venkatesh), through stated and unstated (Stern), through the not seen or said (="ppl">Rose)


="trms"nttrm="already,spread">reading='lgc'>: detailed and ="trms">specific examination (of a piece of text)='lgc'> = لاروب dredging machine ='lgc'>-='lgc'>-> disturb the text (dissecting patiently and minutely the ="trms">narrative, structure, syntax, ="trms">figuration, images, ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphors, metonyms استعمال لفظ در معنای غیرحقیقی majaz) ='lgc'>==(draw out)='lgc'>='lgc'>==> complexities, ambiguities, aporias, ironies, taken-for-grantedness, just-is-ness
='lgc'>--imply='lgc'>-='lgc'>-> a critique of objectivity
='lgc'>{revelation='lgc'> = dist="trms"nttrm="disturban">urbance='lgc'>}='lgc'>-='lgc'>->='lgc'>{alternative meaning='lgc'> = site of ="trms">simultaneous deconstruction='lgc'>}

dynamics of ="trms"nttrm="already,spread">reading (close ="trms"nttrm="already,spread">reading)
="lstsrd">1. working of a text hides itselg (images of soap powder, ="trms">children's ="trms">science homework, computer chips, etc.)
="lstsrd">2. ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigorous inspection of the text
="lstsrd">3. text is not immune to ="trms">interpretation (='lgc'>~ text reconfigures itself ="trms">according to the touch of ="trms">history, personality, ="trms">method, intention, politics, culture of any given ="trms">interpretation ='lgc'>=/= closed space)

='strcls'>*="trms"nttrm="already,spread">reading='lgc'> = producing meaning='strcls'>* ='lgc'>=/= reflecting


="lsts lst1">•Toyota's advertisement ='lgc'>-='lgc'>-> an image of gay family life ='lgc'>-='lgc'>-> the image converges on a notion of multicultural pansexual divergence ='lgc'>-='lgc'>-> ="trms">market conditions under which homosexuality is accepted
="lsts lst1">•Joe Camel campaign ='lgc'>-='lgc'>-> Joe (from Joseph Old Testament) shortened in colloquial american usages to “Joe”, which by the 1930s began to designate anyone whose real name is unknown or connoted the “most typical” of any ="trms">category of person ='lgc'>[='lgc'>=/= dinosaurs='lgc'>] ='lgc'>+ camel='lgc'>: ="trms">beast of burden and of humility (Aesop's ="trms">fables) and as creatures of uncontrollable lust (from depiction by monks in medieval times to teach moral ="trms">fables to the public)

performance of a textual sex change operation

(monotonality) monovisuality of the dominant visual message

logocentric='lgc'>: a transcendental signified to which the text refers


="ppl">Plato's powerful attack on ="trms">writing as “dead speech”='lgc'>: ="ppl">Socrates and Phaedrus walk in the countryside. ="ppl">Socrates recounts to him a myth about the o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin of ="trms">writing='lgc'>: the king Thamus is ="trms">presented with a ="trms">present from his son Theus; the gift of ="trms">writing. Theus tells his father that the gift will make his people wise as it will improve their ="trms">memory ='lgc'>--='not'>✕='lgc'>-='lgc'>-> ="ppl">Derrida shows that in the same argument ="ppl">Socrates goes on to describe speech as another ="trms">sort of ="trms">writing; he actually uses a ="trms">writing ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor to describe the “true ="trms">nature” of speech “not merely as a knowing, living, animate discourse, but as an inscription of truth in the soul”


deconstruction ='lgc'>=/= re-="trms">interpretation
     |                    |
impossible ='lgc'>+          providing a
plausible ="trms">story       ="trms">different ="trms">story


deconstructive ="trms"nttrm="already,spread">reading (idio="trms">syncratic to the text) ='lgc'>==offer='lgc'>='lgc'>==> multiple ='and'>& contradictory potential meanings to the text


="ppl">Derridean approach to meaning making='lgc'>:
="lsts lst1">•cricular
="lsts lst1">•paradoxical
='lgc'>='lgc'>~= it requires us to ='strcls'>*deconstruct the deconstruction='strcls'>* ='lgc'>-='lgc'>-> ='strcls'>*work against meaning and ="trms">interpretation='strcls'>*


name of man='lgc'>: (the name of that being who throughout the entire ="trms">history has dreamed of full ="trms">presence='lgc'> = the reassuring foundation, the o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin ='lgc'>=/= play)

='lgc'>[my ="trms">fable workshop was about this ='lgc'>-='lgc'>->='lgc'>] ="ppl">Derridean deconstruction of images ='lgc'>-='lgc'>->
="lsts lst1">•drawing attention to the way image constructs itself in order to implicitly re="trms">present a single ="trms">history (='lgc'>=/= seeking to tell the truth about what X means)
="lsts lst1">•keeping alive the contra="trms">dictions within it (='lgc'>=/= solutionizing)


(='qstn'>?how to deconstruct ='lgc'>[iamges of='lgc'>]) nano="trms">technology='lgc'>: practice of manipulating all types of living and non-living ="trms">matter at its atomic level
="lsts lst1">•corporations portraying nano="trms">technology as a ="trms">positive and legitimate force (='lgc'>+ visually close down the possible meanings of its products)='lgc'> = Iron Man
="lsts lst1">•nanospace='lgc'>: planetary bodies afloat in the darkenss of ="trms">intergalactic space
="lsts lst1">•fantastical un="trms">serious endeavour


(='lgc'>[what is='qstn'>?='lgc'>] my problem with) message شعاری


='strcls'>**advertisement ='lgc'>='lgc'>==> confuse ="trms">agency ='and'>& ownership='strcls'>**

the fantastic is rescued by the human (face)

(in advertisement ='lgc'>-='lgc'>->) ='strcls'>**the ways in which knowl="trms"nttrm="knowledge,Knowledge">edge ='and'>& reality are marshalled into collective visual con="trms">sensus='strcls'>**


visual deconstruction ='lgc'>-='lgc'>-> ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigor towards the idio="trms">syncrasy and singularity of any text


restricted economy of the text ='lgc'>='lgc'>==> particular meaning ='lgc'>=/= ="ppl">Derrida='lgc'>: moveing from a restricted ='lgc'>--to='lgc'>-='lgc'>-> general economy of the text

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphysics='lgc'>: enterprise of returning (strategically, ideally) to an o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin (a ="trms">priority) thought to be simple, intact, normal, pure, standard, self-identical ='lgc'>[='lgc'>=/= to think in terms of derivation, complication, deterioration, accident='lgc'>]
='lgc'><='lgc'>--="ppl">Derrida='lgc'>-- (the most constant profound potent ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphysical ="trms">gesture in Western philosophy='lgc'>:) conceiving simple before the complex, essential before the accidental
='lgc'>}='lgc'>-='lgc'>-> logocentric thought='lgc'>: thought which does not adequately attend to the contra="trms">dictions inherent in its own medium ='lgc'>='lgc'>==> ='lgc'>[logocentrism:='lgc'>] (="trms">fable) faith in the status of ="trms">language as a lucid carrier of meaning (='lgc'>=/= attentiveness to the ="trms">materiality of ="trms">communication and the implications of such a project)

pecific ="trms">languages make ="trms">communication ="trms">material, and exploring the ="trms">interplay of terms within a ="trms">linguistic ="trms">system (='lgc'>-='lgc'>->='qstn'>? baroque) ='lgc'>=/= Enlightenment='lgc'> = Age of Reason (logos)

="brkr">


="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

Beauty and the ="trms">Beast
or, blast of the clean slate



(goddamn it)

The picture of a relatively un="trms">differentiated and continuous topological space undergoing discontinuous ="trms">transitions and progressively acquiring detail until it con="trms">denses into the ="trms">measurable and divisible metric space which we inhabit, is a powerful ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor for the cosmic genesis of spatial structure. (Intensive ="trms">Science ='and'>& Virtual Philosophy)

baroque Trauerspiel, classical synthesis, ...
synthesis='lgc'>: synthetic thinking (the combination of ideas into a complex whole)
this is not a reasoning exercise (deducing particularity, etc.)

="trms">imagine you find a head. how do you search for the body='qstn'>? (research project)

graduating from ... and approaching ...
(from fairy tale ='lgc'>-='lgc'>-='lgc'>-> approach myth)


='lgc'>-='lgc'>-> http://www.sinaseifee.com/DifficultForests.html
becoming Amazon as the fear of the male.
(Amazon as male hunter ="trms">symbol)

(="trms">symbol for) masculine gender principle
(to disavow sexual ="trms">difference)

I am not bringing the text to you, or you to the text.
as you have al="trms"nttrm="already,spread">ready guessed we have to destroy both ='thdf'>the notion of text and you, to some extent, in order to permit a ="trms"nttrm="already,spread">reading to constitutes itself.

is San'an a prince charming='qstn'>?
(let's examine)

the spiritually established death-birth (death of birth and birth of death) at the end of ="trms">story

="ppl">Miyazaki's faceless ="trms">monster (in Spirited Away 千と千尋の神隠し), with his flexible plasticity, has an issue with appearance. he goes from loneliness, to ="trms">love, to greed, and finally becomes a student body. he has great ="trms">agency in the beginning and docile in the end, ='lgc'>[اسیر صورت ='lgc'>--='qstn'>?='lgc'>-='lgc'>-> اسیر معنی='lgc'>]


San'an is determined to see it through, the whole process

the German super-ego
the German ego
to carefully inject some of German super-ego to the ="nms">Iranian ego

(for Anastasia) what is the next war='qstn'>?
ترسا

(to the audience='lgc'>:) you should feel free to make notes, because I am making notes while you are talking, and these kind of ="trms">lectures I am doing are the process of those note-makings.
I like to ="trms">interrupt you. the performance is itself an ="trms">interruption of you, like when we say in a conversation “may I ="trms">interrupt you” your pace, your velocity, your speech-acts, etc.


what is being ‘="trms">interested’ in the ="trms">history of illusion='qstn'>?


in your process in becoming woman, you might end up becoming a female robot.
(Tarsaa's part)
whose testicles are smashed here='qstn'>?
to the less molested .... (body of the pupil)
psycho-="trms">history


human preparedness for ="trms">inter-="trms">relations with ="trms">technology and ="trms">technologization



='strcls'>***test some fai="trms"nttrm="failure,blur,plur,lurk,tallur,slur">lures


a ="trms">different brand of ="trms">anxiety (='qstn'>?)


walking on groundlessness, ="trms">literature, house of ="trms">literature='qstn'>?

protest against “was”

give ="trms">literature in its totality

initiate a program

we don't ="trms">love our selves nor our neighbors

San'an, when he thinks he is getting close, he has ="trms">abysses he has to clear

which ="trms">language the house speaks='qstn'>? or which ="trms">language German speaks='qstn'>?

house of ="trms">literature, house is the site of kinship too.
if ="trms">literature is like a house at all



un="trms"nttrm="already,spread">readable algorithm of encounter

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

I hope we can get along famously



='mywrk'>my work has been really about old forms in the city, how should we build,
tyranny,
packaging (packaging existing knowl="trms"nttrm="knowledge,Knowledge">edge, the way for example the IT industry does it.)
am I against packaging='qstn'>?


rationalizing and separating functions in the city



place, space, face,



="large lg3" stl="font-size:112%"> in the ="trms">history, the leg-less-stone and the lying-visage have been together. a study of apparition must in="trms"nttrm="cluster,club">clude the physical ="trms">material as well, not as counterparts, rather as its play-mate.

="large lg10" stl="font-size:100%"> ="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

the structure of space in San'an ="trms">poetry

distinction between subject and object, between signifier and signified, encompassing the whole of dua="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic logic through its branching patterns, through its de="trms">finitions of set pathways between root and branch.

="large lg4" stl="font-size:112%"> the Arborescent model of ="trms">relationships in San'an ="trms">story='qstn'>?

The rhizome likewise resists structures of domination, such as ='thdf'>the notion of “the mother tongue” in ="trms">linguistics, though it does admit to ongoing cycles of what ="ppl">Deleuze refers to as “deterritorializing” and “reterritorializing” moments.

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

about my performances='lgc'>:

="large lg5" stl="font-size:115%"> “There is no longer a tripartite division between a field of reality (the ="trms">world) and a field of re="trms">presentation (the ="trms">book) and a field of subjectivity (the ="trms">author). Rather, an assemblage establishes connections between certain mul[...]