[...]es
Barthes --> object-as-sign
there is always a meaning which overflows the object's use
text: patterns of social phenomena not made of words or numerals


[signs have to be treated a something invented]
*social construction of meaning* ==> viewer's perception of the significance and evidential مدرکى character of documents ==> “relevance” is now considered to be situational and ascribed by the viewer (in digital)
}<== the property of being a sign is not a natural property <== ***property is given to objects***


Wikipedia: all signifying objects (points to) ~~> forensic aesthetic: all evidence = signifying فوری (easy + immediate) =/= aesthetic object فرار (volatile)

object in evidence --> offer it as evidence by the way it is arranged, indexed, presented
its manner --> in arranging material so that someone may be able to make use of it as new evidence for some purpose (=/= finding material that already is in evidence)

what is a digital document?
--Buckland--> becomes more problematic, unless we remember the path of reasoning underlying the largely forgotten discussions of Otlet's objects and Briet's antelope


**documenting the antelope** =/= ajayeb
antelope: Ethiopian word for the elusive unicorn

...................................

Calvert
technobibliocapital

librarians cannot hope to really change how people seek knowledge in libraries (they are not *information awareness office* ~= news agency)

will to knowledge --manifest--> in a massive electronic data processing project

[*]library science: a set of practices for producing knowledge in subjects --> *producing subjects through knowledge production*

patron: certain kinds of subjects (=/= citizen), consumers with an abiding market rationality and an interest in individualist private space

enmeshed in practices of classification, circulation, collection

technology + libraries + capital
•capital: social, political, economic, and other relationships crystallized in things, including books and libraries
•biblio: libraries, books, knowledge
•techno: technologies (both silicon-based and not) that make producing, storing, and reproducing knowledge possible and efficient

technology and capital shaping library practices [and animation of animal practices? --> emphasize animal geography]

(legacy of bibliography and book collecting) 1930 --> library practice centered on the development of bibliographic standards emphasizing procedures for identifying and indexing authors and tides

(21st century) democracy of texts, collaboration with autodidacticism and public education, is now giving itself over to the *circulation of commodities*

**the subjects produced through 21st century librarianship are customers and consumers** (who seeks content =/= knowledge)

new librarian --> new freedom of information --> free market (in the form of atomized particles of “microcontent” allowing free-floating information to be freely accessed via computers and networks, without the censorious mediation of embodied librarians)

libraries --> techniques for ordering (~-> discourse of standardization)

(shifting) ways the library has operated alongside the state as a disciplinary & ideological apparatus
•18th century --> national library
•19th century --> new techniques for ordering, discourse of standardization and order (in the library) + searching and retrieval external to the mind of the librarian
•19th century --> [emerging understanding of the role of literacy in worker self improvement ==>] public library <==> a project of nation, citizenship, democracy, self-betterment, universal education + concurrent with a serious reconstitution of hierarchies of access to books
•late 19th century --> paternalist financial auspices of Andrew Carnegie (who funded 1689 library buildings) for the explicit objective of the self-education of
workers and immigrants --purpose--> acculturation and assimilation
•Paul Otlet --> universal decimal classification 1899
•late 20th century --> dreams of intelligent computers and objectivized information science : (from) library school --to--> school of information management systems
•
}--> *schematization efforts* --> (20th century) library science (continue producing itself) as a cooperative venture of flourishing information [triumphant rationalism]
•standardization
•automation
•propagate
•expand

(in the name of) democratization & civil rights

library ==contribute==> to the civic sphere:
•providing the information
•providing *behaviors* necessary for appropriate citizenship

library ==> classification system (DDC) --> general knowledge organization tool

late 20th century neo-liberal rationality ==intensify==>
•moral directive for self-betterment (as workers)
•reorienting the relation of subjects (toward the state and the social) as one of consumership
+ shift in the definition of knowledge

technobibliocapital --> (new era of) ordering texts & subjects

[*appreciative =/= affirmative* <-- learning from Calvert, we can be appreciative but not affirmative]
[to be critical =] ****not to:
•dismiss X (by thinking of it as) composed entirely of domination [<-- @apass, Pierre] ~= to laud something as a timeless ideal
•evoke a sense of relief that we have X that are free (of power relations, freely available to all, and filled with free-flowing information)
}--> historical + present + future-looking formulations of X

•reverence for libraries of long gone days...
•accolades مراسم اعطای منصب شوالیه for librarians as heroes...
•libraries as the saviors of the people...
•as just another manifestation of government intrusion (paternalism, library: robust civilizing apparatuses, an ideal philanthropic gift)...
--Calvert--> **libraries are potent resources with vast possibilities for creating the worlds we inhabit** -->[*]library: (collectively produced ~ both collectively funded and collected from many sources) vibrant sites of knowledge generation + of power (for those who generate knowledge through libraries in turn diffuse this knowledge through other places and other people)

without a robust definition of power ==Calvert==> librarians have been unable to see or articulate how libraries have been in the service of disciplining subjugating power (a power that is productive not just for readers but of readers)

..weak appeals to market freedom

...................................

service-dominant logic = an enframing act --> a way of framing the world (which like all logics) chooses what to include and what to exclude from its frame of investigation and theory --Campbell--> how it enframes the world

marketing history --> (delineated between) “material (raw) resources =/= immaterial (dynamic) resources”

resources-assets-capabilities

(in math)
operand: passive objects that are manipulated (3, 5)
operator: specific actions that act upon operands (+, x)

importance of the operand resource
-the relative role of operand resources began to shift in the late 20th century as humans began to realize that skills and knowledge were the most important types of resources

operand resource: (raw material and land) an act is performed on them =/= operant resource: (technologies, knowledge, skill) those employed to act on operand resources
}--> a conceptual separation with roots in Greek philosophy:
•Plato: “material embodiment = distraction to true knowledge”
•Descartes: privileging of mental life over physical matter
==> we inherit this style of philosophy (in the west) that values formal abstract objectless thinking as the standard canonical way of knowing the world

--> *information age*:
•endorses the pre-eminence of the immaterial and disembodies (mind, skill, mental life) over the material and embodied (brute matter, physicality)
•celebrate a *culture of demateriality*
•
=/= object oriented philosophy:
•Heidegger's theory of tool-being
•Latour's displacement of the human proposed by the actor-network theory
•Merleau-Ponty's sensual phenomenology
•

(continental philosophy + analytical philosophy in West -->) **philosophies of access** to the world : they assume that the human-world gap is the privileged site of all rigorous philosophy
interest in human access to objects [--> correlationism: if things exists, they do so only for us] =/=? interest in objects


(in marketing literature)
•operant resources:
human        sophisticated
cultural     strategic
active       dynamic
agentic      immaterial
specialized  intelligent
relational   primary
*infinite*
--link--> to notions of progrss and achievement in contemporary society

•operand resources:
inhuman     machine-like
basic       stuff
functional  physical
inanimate   raw
inert       less important
secondary   lesser
tangible    subordinate
*finite*


service-dominant logic {
•operant --> infinite --> human's skill
•operand --> finite --> world's material

service-dominant logic ==> a cut (“=/=”) --> operant resources will take these sluggish raw inherently secondary materials and act on them to whisk them into something valuable
--Barad--> every act of observation makes a “cut” in what is otherwise an indissolubly unauflösbare entangled natural-cultural universe : *every new way of observation cuts open new logics ==> undermines what is known + what can be known*


[*]operand resources: resources which require action to create benefit
--✕--> crucial scenarios where operand resources (forests, sea beds, topsoil) require the opposite of action (unused or underused) in order to create or maintain (their intrinsic) value

*value-in-use: somthing is assessed according to the use a consumer has for it

*value-in-underuse --> (tourism's) deserted beaches, unspoiled countryside, uninhabited ruins
for example brand management implicitly leverages the concept of *value-in-underuse*
brands are often valuable for the very fact that they are underused : when their use is confined to small communities, enabling them to maintain their cultural capital (exclusivity or authenticity)

*vlaue-in-context: value is conceived as something that is collectively co-created by multiple actors
for example in service-dominant logic an operant resource like *brand vlaue* is one which is externally-based and dynamically determined in the context (cannot be own by a single actor) --> *consumers might co-derive affective cognitive social value in creating the brand but economic value that accrues as a result belongs entirely to the brand's shareholders* [--> issue with fandom]
for example *affective value*: when vlaue lies in the general sentiment of a networked group of actors

(in marketing's theory of value creation) the *role of the consumer* in the value creation process is now explicitly recognized and articulated (incorporated) through compelling concepts such as cocreation, coproduction, *prosumerism* [an individual who both consumes & produces]
@apass collaborative environments

[consumer research]
recognizing the ways in which consumers and consumption are both productive and value-adding

Holbrook's topology of consumer value
value is active = when it entails physical or mental manipulation of an object
value is reactive = when things are done by a product to the consumer (objects act on consumers to create value)


xxxxxx

...................................

Hayles

(to take) a problem-based approach --> taking a problem and looking for solutions =/= investigating problematics (<-- humanities [and art])

what are the reward structures in artistic research? (the way a work is recognized and validated by the field)

postliteracy
the future of human & the future of writing are entwined
meaning = resistance
to be human = to resist techno-language

an informed scientific-literate and humanistically educated public ==> democracy

...................................

(mass media) cultural standing (and standard) of live performance
paradigm of televisual <--✕--> digital

(Auslander historicizing) liveness --> historical (=/= ontological)

ideology of authenticity (in live music)

at the level of cultural economy --> theatre (live performance) =/= mass media

...................................

[why is contemporary art so reluctant to describe our experience of digitized life? --Bishop-->] digital ~= code (inherently alien to human perception) --> a linguistic model

Guy Debord --> (*physical and the social were pitched against the virtual and the representational* ~ “subjective =/= technological” -->) social relations today are not mediated by monodirectional media imagery ==>
•favor intersubjective exchange and homespun activities (cooking, gardening, conversation) with the aim of reinforcing a social bond fragmented by spectacle
•desire for face-to-face relations against the disembodiment of the Internet
•retro-craftiness
•fiddly collages
•tapestries
--assert--> subjectivity (+ tactility) =/= impregnable surface of the screen

reformatting
transcoding
modulation of preexisting files --> selection strategy ~~> meaningful recontextualization (of existing artifacts)

paranoid will to connect what cannot be connected
subjective rationales
arbitrary systems (=/= established taxonomies)

vernacular forms of aggregation --> everyone with a personal computer today has become a de facto archivist (storing and filing thousands of documents, images, and music files, + porn)

analog in appearance + digital in structure

...................................

eschatos: furthest, last (in Greek)

theological anthropology --> the theory of the person


?how eschatological attitudes changed over time + how they hovered over human experience

millenarian expectation
?how year 1000 was perceived

•preoccupation with the time of Christ second coming
•natural and political disasters and upheavals --sign--> denouncement of sacred history


medieval = fear + passion (+ expectation) ==> eschatological imagination

escapology: significance of immanent (catastrophic) future history

calculations of the end
demand for reform
monastic analysis

discourse against an identifiable moment of apocalypse

•antichrist
•whore of Babylon
•angelic pope

unfolding end of history [humbling of the mighty] + justice for the inarticulate (oppressed) [exhalation of the meek]

apocalyptic speculation about the enclosed unclean people of Gog and Magog

mystical response
spasmodic irrationality

the fate of the individual at the moment of “personal death” --> guilt culture (fear of damnation ==> life = ritual preparations for dying)

deathbed demons
hell in art
religious anxiety
mechanism of social control

(from) collective --to--> individual
(from) temporal --to--> atemporal or beyond time
(from) stress on spirit --to--> sense of embodied or reembodied self

(shift from) tamed death: a death expected and prepared for, experienced in community --to--> personal death: the moment of death as decisive accounting for an individual self

purgatory: in-between time and space

afterlife --> the concept of the (embodied) human person

somatomorphic: separated soul imagined as bodily
ordinary piety -->
•significance of physical death
•spiritual value of somatic phenomena (namely suffering)

the sense of an ending hovers over all spiritual writing in the middle ages

eschatology of:
1. resurrection: a sense of last things that focuses significance in the moment at the end of time when the physical body is reconstituted and judged
[<-- arise from traditions with a much less immanent sense of “last things"]
--emphasis-->
◦time end
◦person embodied
◦humanity collective
2. immortality: the experience of personal death is the moment of judgement
3. apocalypse --> (coerces) **what matters is the here and now** <-- implying a political payoff
==> inflect and deepen the literat[...]