[...]/>
**the subjects produced through 21st century librarianship are customers and consumers** (who seeks content =/= knowledge)

new librarian --> new freedom of information --> free market (in the form of atomized particles of “microcontent” allowing free-floating information to be freely accessed via computers and networks, without the censorious mediation of embodied librarians)

libraries --> techniques for ordering (~-> discourse of standardization)

(shifting) ways the library has operated alongside the state as a disciplinary & ideological apparatus
•18th century --> national library
•19th century --> new techniques for ordering, discourse of standardization and order (in the library) + searching and retrieval external to the mind of the librarian
•19th century --> [emerging understanding of the role of literacy in worker self improvement ==>] public library <==> a project of nation, citizenship, democracy, self-betterment, universal education + concurrent with a serious reconstitution of hierarchies of access to books
•late 19th century --> paternalist financial auspices of Andrew Carnegie (who funded 1689 library buildings) for the explicit objective of the self-education of
workers and immigrants --purpose--> acculturation and assimilation
•Paul Otlet --> universal decimal classification 1899
•late 20th century --> dreams of intelligent computers and objectivized information science : (from) library school --to--> school of information management systems
•
}--> *schematization efforts* --> (20th century) library science (continue producing itself) as a cooperative venture of flourishing information [triumphant rationalism]
•standardization
•automation
•propagate
•expand

(in the name of) democratization & civil rights

library ==contribute==> to the civic sphere:
•providing the information
•providing *behaviors* necessary for appropriate citizenship

library ==> classification system (DDC) --> general knowledge organization tool

late 20th century neo-liberal rationality ==intensify==>
•moral directive for self-betterment (as workers)
•reorienting the relation of subjects (toward the state and the social) as one of consumership
+ shift in the definition of knowledge

technobibliocapital --> (new era of) ordering texts & subjects

[*appreciative =/= affirmative* <-- learning from Calvert, we can be appreciative but not affirmative]
[to be critical =] ****not to:
•dismiss X (by thinking of it as) composed entirely of domination [<-- @apass, Pierre] ~= to laud something as a timeless ideal
•evoke a sense of relief that we have X that are free (of power relations, freely available to all, and filled with free-flowing information)
}--> historical + present + future-looking formulations of X

•reverence for libraries of long gone days...
•accolades مراسم اعطای منصب شوالیه for librarians as heroes...
•libraries as the saviors of the people...
•as just another manifestation of government intrusion (paternalism, library: robust civilizing apparatuses, an ideal philanthropic gift)...
--Calvert--> **libraries are potent resources with vast possibilities for creating the worlds we inhabit** -->[*]library: (collectively produced ~ both collectively funded and collected from many sources) vibrant sites of knowledge generation + of power (for those who generate knowledge through libraries in turn diffuse this knowledge through other places and other people)

without a robust definition of power ==Calvert==> librarians have been unable to see or articulate how libraries have been in the service of disciplining subjugating power (a power that is productive not just for readers but of readers)

..weak appeals to market freedom

...................................

service-dominant logic = an enframing act --> a way of framing the world (which like all logics) chooses what to include and what to exclude from its frame of investigation and theory --Campbell--> how it enframes the world

marketing history --> (delineated between) “material (raw) resources =/= immaterial (dynamic) resources”

resources-assets-capabilities

(in math)
operand: passive objects that are manipulated (3, 5)
operator: specific actions that act upon operands (+, x)

importance of the operand resource
-the relative role of operand resources began to shift in the late 20th century as humans began to realize that skills and knowledge were the most important types of resources

operand resource: (raw material and land) an act is performed on them =/= operant resource: (technologies, knowledge, skill) those employed to act on operand resources
}--> a conceptual separation with roots in Greek philosophy:
•Plato: “material embodiment = distraction to true knowledge”
•Descartes: privileging of mental life over physical matter
==> we inherit this style of philosophy (in the west) that values formal abstract objectless thinking as the standard canonical way of knowing the world

--> *information age*:
•endorses the pre-eminence of the immaterial and disembodies (mind, skill, mental life) over the material and embodied (brute matter, physicality)
•celebrate a *culture of demateriality*
•
=/= object oriented philosophy:
•Heidegger's theory of tool-being
•Latour's displacement of the human proposed by the actor-network theory
•Merleau-Ponty's sensual phenomenology
•

(continental philosophy + analytical philosophy in West -->) **philosophies of access** to the world : they assume that the human-world gap is the privileged site of all rigorous philosophy
interest in human access to objects [--> correlationism: if things exists, they do so only for us] =/=? interest in objects


(in marketing literature)
•operant resources:
human        sophisticated
cultural     strategic
active       dynamic
agentic      immaterial
specialized  intelligent
relational   primary
*infinite*
--link--> to notions of progrss and achievement in contemporary society

•operand resources:
inhuman     machine-like
basic       stuff
functional  physical
inanimate   raw
inert       less important
secondary   lesser
tangible    subordinate
*finite*


service-dominant logic {
•operant --> infinite --> human's skill
•operand --> finite --> world's material

service-dominant logic ==> a cut (“=/=”) --> operant resources will take these sluggish raw inherently secondary materials and act on them to whisk them into something valuable
--Barad--> every act of observation makes a “cut” in what is otherwise an indissolubly unauflösbare entangled natural-cultural universe : *every new way of observation cuts open new logics ==> undermines what is known + what can be known*


[*]operand resources: resources which require action to create benefit
--✕--> crucial scenarios where operand resources (forests, sea beds, topsoil) require the opposite of action (unused or underused) in order to create or maintain (their intrinsic) value

*value-in-use: somthing is assessed according to the use a consumer has for it

*value-in-underuse --> (tourism's) deserted beaches, unspoiled countryside, uninhabited ruins
for example brand management implicitly leverages the concept of *value-in-underuse*
brands are often valuable for the very fact that they are underused : when their use is confined to small communities, enabling them to maintain their cultural capital (exclusivity or authenticity)

*vlaue-in-context: value is conceived as something that is collectively co-created by multiple actors
for example in service-dominant logic an operant resource like *brand vlaue* is one which is externally-based and dynamically determined in the context (cannot be own by a single actor) --> *consumers might co-derive affective cognitive social value in creating the brand but economic value that accrues as a result belongs entirely to the brand's shareholders* [--> issue with fandom]
for example *affective value*: when vlaue lies in the general sentiment of a networked group of actors

(in marketing's theory of value creation) the *role of the consumer* in the value creation process is now exp[...]