[...]="trms">relation of subjects (toward the state and the ="trms">social) as one of ="trms">consumership
='lgc'>+ shift in the de="trms">finition of knowl="trms"nttrm="knowledge,Knowledge">edge

="trms">technobibliocapital ='lgc'>='lgc'>--> (new era of) ordering texts ='and'>& subjects

='lgc'>[='strcls'>*appreciative ='lgc'>=/= affirmative='strcls'>* ='lgc'><='lgc'>-- learning from ="ppl">="ppl">Calvert, we can be appreciative but not affirmative='lgc'>]
='lgc'>[to be critical =='lgc'>] ='strcls'>****not to='lgc'>:
="lsts lst1">•dismiss X (by thinking of it as) ="trms">composed entirely of domination ='lgc'>[='lgc'><='lgc'>-- ='at'>@="nms">apass, ="frds scrmbld">Pierre='lgc'>] ='lgc'>='lgc'>~= to laud something as a timeless ideal
="lsts lst1">•evoke a sense of relief that we have X that are free (of power ="trms">relations, freely available to all, and filled with free-flowing information)
='lgc'>}='lgc'>='lgc'>--> ="trms">historical ='lgc'>+ ="trms">present ='lgc'>+ future-looking ="trms">formulations of X

="lsts lst1">•reverence for libraries of long gone days...
="lsts lst1">•accolades مراسم اعطای منصب شوالیه for librarians as heroes...
="lsts lst1">•libraries as the saviors of the people...
="lsts lst1">•as just another manifestation of government intrusion (paternalism, library='lgc'>: robust civilizing ="trms">apparatuses, an ideal phil="trms">anthropic gift)...
='lgc'>--="ppl">="ppl">Calvert='lgc'>='lgc'>--> ='strcls'>**libraries are potent resources with vast possibilities for creating the ="trms">worlds we inhabit='strcls'>** ='lgc'>='lgc'>-->='lgc'>[='strcls'>*='lgc'>]library='lgc'>: (collectively produced ='lgc'>~ both collectively funded and collected from many sources) vibrant sites of knowl="trms"nttrm="knowledge,Knowledge">edge generation ='lgc'>+ of power (for those who generate knowl="trms"nttrm="knowledge,Knowledge">edge through libraries in turn diffuse this knowl="trms"nttrm="knowledge,Knowledge">edge through other places and other people)

without a robust de="trms">finition of power ='lgc'>==="ppl">="ppl">Calvert='lgc'>='lgc'>==> librarians have been unable to see or ="trms">articulate how libraries have been in the service of disciplining subjugating power (a power that is productive not just for ="trms"nttrm="already,spread">readers but of ="trms"nttrm="already,spread">readers)

..weak appeals to ="trms">market freedom

="large lg2" stl="font-size:111%"> ="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

service-dominant logic='lgc'> = an enframing act ='lgc'>='lgc'>--> a way of framing the ="trms">world (which like all logics) chooses what to in="trms"nttrm="cluster,club">clude and what to ex="trms"nttrm="cluster,club">clude from its frame of investigation and theory ='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> how it enframes the ="trms">world

="trms">marketing ="trms">history ='lgc'>='lgc'>--> (delineated between) “="trms">material (raw) resources ='lgc'>=/= im="trms">material (dynamic) resources”

resources-assets-capabilities

(in math)
operand='lgc'>: passive objects that are manipulated (3, 5)
operator='lgc'>: ="trms">specific actions that act upon operands (='lgc'>+, x)

importance of the operand resource
="prgrph">-the relative role of operand resources began to shift in the late 20th century as humans began to realize that ="trms">skills and knowl="trms"nttrm="knowledge,Knowledge">edge were the most important types of resources

="large lg1" stl="font-size:116%"> operand resource='lgc'>: (raw ="trms">material and land) an act is performed on them ='lgc'>=/= operant resource='lgc'>: (="trms">technologies, knowl="trms"nttrm="knowledge,Knowledge">edge, ="trms">skill) those employed to act on operand resources
='lgc'>}='lgc'>='lgc'>--> a conceptual separation with roots in ="trms">Greek philosophy='lgc'>:
="lsts lst1">•="ppl">Plato='lgc'>: “="trms">material ="trms">embodiment='lgc'> = distraction to true knowl="trms"nttrm="knowledge,Knowledge">edge”
="lsts lst1">•="ppl">Descartes='lgc'>: privileging of mental life over physical ="trms">matter
='lgc'>='lgc'>==> we in="trms">herit this style of philosophy (in the west) that values formal abstract objectless thinking as the standard canonical way of knowing the ="trms">world

='lgc'>='lgc'>--> ='strcls'>*information age='strcls'>*='lgc'>:
="lsts lst1">•endorses the pre-eminence of the im="trms">material and dis="trms">embodies (mind, ="trms">skill, mental life) over the ="trms">material and ="trms">embodied (brute ="trms">matter, physicality)
="lsts lst1">•celebrate a ='strcls'>*culture of de="trms">materiality='strcls'>*
="lsts lst1">•
='lgc'>=/= object oriented philosophy='lgc'>:
="lsts lst1">•="ppl">Heidegger's theory of tool-being
="lsts lst1">•="ppl">="ppl">Latour's displacement of the human proposed by the actor-="trms">network theory
="lsts lst1">•="ppl">Merleau-Ponty's ="trms">sensual ="trms">phenomenology
="lsts lst1">•

(continental philosophy ='lgc'>+ analytical philosophy in West ='lgc'>='lgc'>-->) ='strcls'>**philosophies of access='strcls'>** to the ="trms">world ='lgc'>: they assume that the human-="trms">world gap is the privileged site of all ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigorous philosophy
="trms">interest in human access to objects ='lgc'>[='lgc'>='lgc'>--> cor="trms">relationism='lgc'>: if things exists, they do so only for us='lgc'>] ='lgc'>=/=='qstn'>? ="trms">interest in objects


(in ="trms">marketing ="trms">literature)
="lsts lst1">•operant resources='lgc'>:
human        sophisticated
cultural     strategic
active       dynamic
="trms">agentic      im="trms">material
specialized  intelligent
="trms">relational   primary
='strcls'>*in="trms">finite='strcls'>*
='lgc'>--link='lgc'>='lgc'>--> to notions of progrss and achievement in contemporary ="trms">society

="lsts lst1">•operand resources='lgc'>:
inhuman     machine-like
basic       stuff
functional  physical
inanimate   raw
inert       less important
secondary   lesser
tangible    subordinate
='strcls'>*="trms">finite='strcls'>*


service-dominant logic ='lgc'>{
="lsts lst1">•operant ='lgc'>='lgc'>--> in="trms">finite ='lgc'>='lgc'>--> human's ="trms">skill
="lsts lst1">•operand ='lgc'>='lgc'>--> ="trms">finite ='lgc'>='lgc'>--> ="trms">world's ="trms">material

service-dominant logic ='lgc'>='lgc'>==> a cut (“='lgc'>=/=”) ='lgc'>='lgc'>--> operant resources will take these sluggish raw inherently secondary ="trms">materials and act on them to whisk them into something valuable
='lgc'>--="ppl">="ppl">Barad='lgc'>='lgc'>--> every act of observation makes a “cut” in what is otherwise an indissolubly unauflösbare entangled ="trms">natural-cultural universe ='lgc'>: ='strcls'>*every new way of observation cuts open new logics ='lgc'>='lgc'>==> undermines what is known ='lgc'>+ what can be known='strcls'>*


='lgc'>[='strcls'>*='lgc'>]operand resources='lgc'>: resources which require action to create benefit
='lgc'>--='not'>✕='lgc'>='lgc'>--> crucial scenarios where operand resources (forests, sea beds, topsoil) require the op="trms">posite of action (unused or underused) in order to create or maintain (their intrinsic) value

='strcls'>*value-in-use='lgc'>: somthing is assessed ="trms">according to the use a ="trms">consumer has for it

='strcls'>*value-in-underuse ='lgc'>='lgc'>--> (tourism's) deserted beaches, unspoiled countryside, uninhabited ruins
='thdf'>for example brand management implicitly leverages the concept of ='strcls'>*value-in-underuse='strcls'>*
brands are often valuable for the very fact that they are underused ='lgc'>: when their use is confined to small ="trms">communities, enabling them to maintain their cultural capital (ex="trms">="trms"nttrm="cluster,club">clusivity or authenticity)

='strcls'>*vlaue-in-context='lgc'>: value is conceived as something that is collectively co-created by multiple actors
='thdf'>for example in service-dominant logic an operant resource like ='strcls'>*brand vlaue='strcls'>* is one which is externally-based and dynamically determined in the context (cannot be own by a single actor) ='lgc'>='lgc'>--> ='strcls'>*="trms">consumers might co-derive ="trms">affective cognitive ="trms">social value in creating the brand but economic value that accrues as a result belongs entirely to the brand's shareholders='strcls'>* ='lgc'>[='lgc'>='lgc'>--> issue with fandom='lgc'>]
='thdf'>for example ='strcls'>*="trms">affective value='strcls'>*='lgc'>: when vlaue lies in the general sentiment of a ="trms">networked group of actors

(in ="trms">marketing's theory of value creation) the ='strcls'>*role of the ="trms">consumer='strcls'>* in the value creation process is now explicitly recognized and ="trms">articulated (incorporated) through compelling concepts such as cocreation, coproduction, ='strcls'>*prosumerism='strcls'>* ='lgc'>[an individual who both ="trms">consumes ='and'>& produces='lgc'>]
='at'>@="nms">apass collaborative environments

='lgc'>[="trms">consumer research='lgc'>]
recognizing the ways in which ="trms">consumers and ="trms">consumption are both productive and value-adding

Holbrook's topology of ="trms">consumer value
value is active='lgc'> = when it entails physical or mental manipulation of an object
value is reactive='lgc'> = when things are done by a product to the ="trms">consumer (objects act on ="trms">consumers to create value)


xxxxxx

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

Hayles

(to take) a problem-based approach ='lgc'>='lgc'>--> taking a problem and looking for solutions ='lgc'>=/= investigating problematics (='lgc'><='lgc'>-- humanities ='lgc'>[and art='lgc'>])

what are the reward structures in artistic research='qstn'>? (the way a work is recognized and validated by the field)

post="trms">literacy
the future of human ='and'>& the future of ="trms">writing are entwined
meaning='lgc'> = resistance
to be human='lgc'> = to resist ="trms">techno-="trms">language

="large lg3" stl="font-size:111%"> an informed ="trms">scientific-="trms">literate and humanistically educated public ='lgc'>='lgc'>==> democracy

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

(mass media) cultural standing (and standard) of live performance
paradigm of televisual ='lgc'><='lgc'>--='not'>✕='lgc'>='lgc'>--> digital

="large lg4" stl="font-size:112%"> (Auslander ="trms">historicizing) liveness ='lgc'>='lgc'>--> ="trms">historical (='lgc'>=/= ="trms">ontological)

ideology of authenticity (in live music)

at the level of cultural economy ='lgc'>='lgc'>--> theatre (live performance) ='lgc'>=/= mass media

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

="large lg5" stl="font-size:125%"> ='lgc'>[why is contemporary art so reluctant to describe our experience of digitized life='qstn'>? ='lgc'>--Bishop='lgc'>='lgc'>-->='lgc'>] digital ='lgc'>='lgc'>~= ="trms">code (inherently alien to human perception) ='lgc'>='lgc'>--> a ="trms">linguistic model

="ppl">Guy ="ppl">Debord ='lgc'>='lgc'>--> (='strcls'>*physical and the ="trms">social were pitched against the virtual and the re="trms">presentational='strcls'>* ='lgc'>~ “subjective ='lgc'>=/= ="trms">technological” ='lgc'>='lgc'>-->) ="trms">social ="trms">relations today are not mediated by monodirectional media imagery ='lgc'>='lgc'>==>
="lsts lst1">•favor ="trms">intersubjective exchange and homespun activities (cooking, gardening, conversation) with the aim of reinforcing a ="trms">social bond fragmented by ="trms">spectacle
="lsts lst1">•desire for fa[...]