[...] productive not just for readers but of readers)

..weak appeals to market freedom

...................................

service-dominant logic = an enframing act --> a way of framing the world (which like all logics) chooses what to include and what to exclude from its frame of investigation and theory --Campbell--> how it enframes the world

marketing history --> (delineated between) “material (raw) resources =/= immaterial (dynamic) resources”

resources-assets-capabilities

(in math)
operand: passive objects that are manipulated (3, 5)
operator: specific actions that act upon operands (+, x)

importance of the operand resource
-the relative role of operand resources began to shift in the late 20th century as humans began to realize that skills and knowledge were the most important types of resources

operand resource: (raw material and land) an act is performed on them =/= operant resource: (technologies, knowledge, skill) those employed to act on operand resources
}--> a conceptual separation with roots in Greek philosophy:
•Plato: “material embodiment = distraction to true knowledge”
•Descartes: privileging of mental life over physical matter
==> we inherit this style of philosophy (in the west) that values formal abstract objectless thinking as the standard canonical way of knowing the world

--> *information age*:
•endorses the pre-eminence of the immaterial and disembodies (mind, skill, mental life) over the material and embodied (brute matter, physicality)
•celebrate a *culture of demateriality*
•
=/= object oriented philosophy:
•Heidegger's theory of tool-being
•Latour's displacement of the human proposed by the actor-network theory
•Merleau-Ponty's sensual phenomenology
•

(continental philosophy + analytical philosophy in West -->) **philosophies of access** to the world : they assume that the human-world gap is the privileged site of all rigorous philosophy
interest in human access to objects [--> correlationism: if things exists, they do so only for us] =/=? interest in objects


(in marketing literature)
•operant resources:
human        sophisticated
cultural     strategic
active       dynamic
agentic      immaterial
specialized  intelligent
relational   primary
*infinite*
--link--> to notions of progrss and achievement in contemporary society

•operand resources:
inhuman     machine-like
basic       stuff
functional  physical
inanimate   raw
inert       less important
secondary   lesser
tangible    subordinate
*finite*


service-dominant logic {
•operant --> infinite --> human's skill
•operand --> finite --> world's material

service-dominant logic ==> a cut (“=/=”) --> operant resources will take these sluggish raw inherently secondary materials and act on them to whisk them into something valuable
--Barad--> every act of observation makes a “cut” in what is otherwise an indissolubly unauflösbare entangled natural-cultural universe : *every new way of observation cuts open new logics ==> undermines what is known + what can be known*


[*]operand resources: resources which require action to create benefit
--✕--> crucial scenarios where operand resources (forests, sea beds, topsoil) require the opposite of action (unused or underused) in order to create or maintain (their intrinsic) value

*value-in-use: somthing is assessed according to the use a consumer has for it

*value-in-underuse --> (tourism's) deserted beaches, unspoiled countryside, uninhabited ruins
for example brand management implicitly leverages the concept of *value-in-underuse*
brands are often valuable for the very fact that they are underused : when their use is confined to small communities, enabling them to maintain their cultural capital (exclusivity or authenticity)

*vlaue-in-context: value is conceived as something that is collectively co-created by multiple actors
for example in service-dominant logic an operant resource like *brand vlaue* is one which is externally-based and dynamically determined in the context (cannot be own by a single actor) --> *consumers might co-derive affective cognitive social value in creating the brand but economic value that accrues as a result belongs entirely to the brand's shareholders* [--> issue with fandom]
for example *affective value*: when vlaue lies in the general sentiment of a networked group of actors

(in marketing's theory of value creation) the *role of the consumer* in the value creation process is now explicitly recognized and articulated (incorporated) through compelling concepts such as cocreation, coproduction, *prosumerism* [an individual who both consumes & produces]
@apass collaborative environments

[consumer research]
recognizing the ways in which consumers and consumption are both productive and value-adding

Holbrook's topology of consumer value
value is active = when it entails physical or mental manipulation of an object
value is reactive = when things are done by a product to the consumer (objects act on consumers to create value)


xxxxxx

...................................

Hayles

(to take) a problem-based approach --> taking a problem and looking for solutions =/= investigating problematics (<-- humanities [and art])

what are the reward structures in artistic research? (the way a work is recognized and validated by the field)

postliteracy
the future of human & the future of writing are entwined
meaning = resistance
to be human = to resist techno-language

an informed scientific-literate and humanistically educated public ==> democracy

...................................

(mass media) cultural standing (and standard) of live performance
paradigm of televisual <--✕--> digital

(Auslander historicizing) liveness --> historical (=/= ontological)

ideology of authenticity (in live music)

at the level of cultural economy --> theatre (live performance) =/= mass media

...................................

[why is contemporary art so reluctant to describe our experience of digitized life? --Bishop-->] digital ~= code (inherently alien to human perception) --> a linguistic model

Guy Debord --> (*physical and the social were pitched against the virtual and the representational* ~ “subjective =/= technological” -->) social relations today are not mediated by monodirectional media imagery ==>
•favor intersubjective exchange and homespun activities (cooking, gardening, conversation) with the aim of reinforcing a social bond fragmented by spectacle
•desire for face-to-face relations against the disembodiment of the Internet
•retro-craftiness
•fiddly collages
•tapestries
--assert--> subjectivity (+ tactility) =/= impregnable surface of the screen

reformatting
transcoding
modulation of preexisting files --> selection strategy ~~> meaningful recontextualization (of existing artifacts)

paranoid will to connect what cannot be connected
subjective rationales
arbitrary systems (=/= established taxonomies)

vernacular forms of aggregation --> everyone with a personal computer today has become a de facto archivist (storing and filing thousands of documents, images, and music files, + porn)

analog in appearance + digital in structure

...................................

eschatos: furthest, last (in Greek)

theological anthropology --> the theory of the person


?how eschatological attitudes changed over time + how they hovered over human experience

millenarian expectation
?how year 1000 was perceived

•preoccupation with the time of Christ second coming
•natural and political disasters and upheavals --sign--> denouncement of sacred history


medieval = fear + passion (+ expectation) ==> eschatological imagination

escapology: significance of immanent (catastrophic) future history

calculations of the end
demand for reform
monastic analysis

discourse against an identifiable moment of apocalypse

•antichrist
•whore of Babylon
•angelic pope

unfolding end of history [humbling of the mighty] + justice for the inarticulate (oppressed) [exhalation of the meek]

apocalyptic speculation about the enclosed unclean people of Gog and Magog

mystical response
spasmodic irrationality

the fate of the individual at the moment of “personal death” --> guilt culture (fear of damnation ==> life = ritual preparations for dying)

deathbed demons
hell in art
religious anxiety
mechanism of social control

(from) collective --to--> individual
(from) temporal --to--> atemporal or beyond time
(from) stress on spirit --to--> sense of embodied or reembodied self

(shift from) tamed death: a death expected and prepared for, experienced in community --to--> personal death: the moment of death as decisive accounting for an individual self

purgatory: in-between time and space

afterlife --> the concept of the (embodied) human person

somatomorphic: separated soul imagined as bodily
ordinary piety -->
•significance of physical death
•spiritual value of somatic phenomena (namely suffering)

the sense of an ending hovers over all spiritual writing in the middle ages

eschatology of:
1. resurrection: a sense of last things that focuses significance in the moment at the end of time when the physical body is reconstituted and judged
[<-- arise from traditions with a much less immanent sense of “last things"]
--emphasis-->
◦time end
◦person embodied
◦humanity collective
2. immortality: the experience of personal death is the moment of judgement
3. apocalypse --> (coerces) **what matters is the here and now** <-- implying a political payoff
==> inflect and deepen the literature (description of plague, visions of heaven and hell)

}--> three eschatology differ:
•what is the person fundamentally
•fate collective or individual
•how and whether time marches
•where the end is located
•


medical eschatology

eschatology (in the west) is perhaps the most paradoxical (and inconsistent) aspect of religiosity
(traditions in which) earthly experience is a moment in an eternal dreaming

Islam, Judaism, Christianity are brooded over by the sense [*]last things: a sense of the end [soon or distant, individual or collective] contradicts itself (explodes itself) <== *it looks for a moment that gives significance to the course of time by finally denying (erasing, ending) that to which it offers significance* }<--- western european middle ages utilizes and deepens this multifold and contradictory tradition (=/= deny, impoverish)

(three types of awareness:)
1- significance of dying and afterlife --> space time of personal collective destiny
2- apocalyptic time -->
3- eschatological imagination -->

purgation

purgatory time
•do pottery while you are in purgatory
•learn ice-skating while you are waiting in zamharir
•

{personal drama of death <--> progressive unfolding of collective history}--> ultimate disposition for individual soul and body ~~> the notion of ***bliss after torment***

torment: individual glimpse of the end


Augustine --> the imperfect but not reprobate

suffering: means of salvation (of we join the agony of Chris on the cross)
pain in this life : inevitable accompaniment to the corrupt body whose weakness and rottenness are indication of the approach of death

an era of exile --promise--> a new exodus from human failure and corruption


[title]
beautitude

Bernard's heaven

painted embodiedness of the blessed (<-- problematic + powerful)

out of time heaven in which the soul is already body-shaped --> somatomorphic selves before judgement


apocalyptic moment --> self-referentiality: when the author reflects on the limits of their knowledge and expression

(all) eschatological texts (poems) in some way reflect their status as fiction --assert--> their nature as mediating and contingent


xxxxxx


Trans-ing xeno- unsettles the oversimplified Others necessary for the production of stratification and disallowance, without in the process destroying difference and the ethics of encounter.

the ontological primacy of centers in general
the refracted image

myths of belonging as an anthropocentric narrative, one is worthy of personhood if she is placed in home.
[in the political and fantasy practices of the most inheritors of traditions of white (or not-white, the actual color is not the point) settler colonialism and its ecologies, the introducing species--including ourselves--are always bad --> the extraordinary practice of disavowal (of the ‘creatures of the empire’ #Haraway) --> inheriting the notion of ‘belonging’ and ‘not-belonging’ (in this tradition) disavowal is almost the only way you can “keep” belonging. and one of the ways you practice disavowal and belonging is to exterminate the other (feral pigs, etc.) who “really” don't belong.]
•(which) *practices of belonging* (are not part of (whose?) dreaming?) --> they always turn up in family stories {feral =/= pest}
•how various kinds of species can and cannot get on together?
•who should be killed and lived-with?
•(who exists only under the) categories that come from the cunning of recognition [categories of the traditional, of the subsistence food (ma'ash معاش), of the enacting of a culture in view of tourist public,]
•managed belongingness


In Jean Genet's portrayal of dusk (quoted by Minh-ha 1996:101-102), he captures the ambiguity of this transitional time in the expression ‘entre chien et loup,’ between dog and wolf, that is, a time of day when one cannot be distinguished from the other, and he also describes it as ‘the hour of metamorphoses when people ‘half hope, half fear’ that a dog will become a wolf’ (our emphasis). This quotation exemplifies the ambiguously ‘unheimlich,’ [...]


security is never secure enough


Jesus knocks at your heart's door


(history's or pig's) happy ending


absence of ambivalence (in animals)

conditions of admission ---> artistic, sexual, natural *selections*
tickets to power-holding cliques that control the resources


phantoms of non-destruction
or
phantoms of ‘constructed adequately’


pausing dogs
mixed messages
who is wanted for dinner?
the moment when the message is finally received --> tech, magic, ethic, morph

poetic historiography

pivotal reading of ancient Greece --- out of day-dream fantasy


[Rickels]
*beauty is interested in action
(pure) beauty re-lingering on primary narcissism, that's why beauty must be administrated, in proper doses.

(my) animal-findings and fairy-tale associations

if dogs communicate through their trainability cats redirect lines of communication through play. the dog waits and watches, the cat looks and looks, which when is your turn to be looked at, can be therapeutic or unnerving.

meeting the cat half-way



[Ingraham]
the house, passed over in history, brings with it a great many dangers
architecture (never touches the object) is enchanted with object discourse
...all of us have been asked to “instrumentalize” architectural [or art] theory according to a particular building
material given a structure

...................................

Q & A ?, interactivity, swarovski party, servants and robots interacting with foreign bodies --> feeling at home? excited... --> disco without bouncers and borders without border check, spaces you can seamlessly in and out, labyrinthine

i am generating some vocabularies
parsite and parasitical, not all of them are predatory like the wolf



(Karen Barad)
With all mirroring practices, biomimcry has built-in optics on the geometry of distance from what which is other.


(Irigaray)
surprise (to be new): not yet assimilated or disassimilated as known
our attenti[...]