[...]g of mental life over physical ="trms">matter
='lgc'>==> we in="trms">herit this style of philosophy (in the west) that values formal abstract objectless thinking as the standard canonical way of knowing the ="trms">world

='lgc'>='lgc'>--> ='strcls'>*information age='strcls'>*='lgc'>:
="lsts lst1">•endorses the pre-eminence of the im="trms">material and dis="trms">embodies (mind, ="trms">skill, mental life) over the ="trms">material and ="trms">embodied (brute ="trms">matter, physicality)
="lsts lst1">•celebrate a ='strcls'>*culture of de="trms">materiality='strcls'>*
="lsts lst1">•
='lgc'>=/= object oriented philosophy='lgc'>:
="lsts lst1">•="ppl">Heidegger's theory of tool-being
="lsts lst1">•="ppl">="ppl">Latour's displacement of the human proposed by the actor-="trms">network theory
="lsts lst1">•="ppl">Merleau-Ponty's ="trms">sensual ="trms">phenomenology
="lsts lst1">•

(continental philosophy ='lgc'>+ analytical philosophy in West ='lgc'>='lgc'>-->) ='strcls'>**philosophies of access='strcls'>** to the ="trms">world ='lgc'>: they assume that the human-="trms">world gap is the privileged site of all ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigorous philosophy
="trms">interest in human access to objects ='lgc'>[='lgc'>='lgc'>--> cor="trms">relationism='lgc'>: if things exists, they do so only for us='lgc'>] ='lgc'>=/=='qstn'>? ="trms">interest in objects


="large lg2" stl="font-size:111%"> (in ="trms">marketing ="trms">literature)
="lsts lst1">•operant resources='lgc'>:
human        sophisticated
cultural     strategic
active       dynamic
="trms">agentic      im="trms">material
specialized  intelligent
="trms">relational   primary
='strcls'>*in="trms">finite='strcls'>*
='lgc'>--link='lgc'>='lgc'>--> to notions of progrss and achievement in contemporary ="trms">society

="lsts lst1">•operand resources='lgc'>:
inhuman     machine-like
basic       stuff
functional  physical
inanimate   raw
inert       less important
secondary   lesser
tangible    subordinate
='strcls'>*="trms">finite='strcls'>*


service-dominant logic ='lgc'>{
="lsts lst1">•operant ='lgc'>='lgc'>--> in="trms">finite ='lgc'>='lgc'>--> human's ="trms">skill
="lsts lst1">•operand ='lgc'>='lgc'>--> ="trms">finite ='lgc'>='lgc'>--> ="trms">world's ="trms">material

service-dominant logic ='lgc'>==> a cut (“='lgc'>=/=”) ='lgc'>='lgc'>--> operant resources will take these sluggish raw inherently secondary ="trms">materials and act on them to whisk them into something valuable
='lgc'>--="ppl">="ppl">Barad='lgc'>='lgc'>--> every act of observation makes a “cut” in what is otherwise an indissolubly unauflösbare entangled ="trms">natural-cultural universe ='lgc'>: ='strcls'>*every new way of observation cuts open new logics ='lgc'>==> undermines what is known ='lgc'>+ what can be known='strcls'>*


='lgc'>[='strcls'>*='lgc'>]operand resources='lgc'>: resources which require action to create benefit
='lgc'>--='not'>✕='lgc'>='lgc'>--> crucial scenarios where operand resources (forests, sea beds, topsoil) require the op="trms">posite of action (unused or underused) in order to create or maintain (their intrinsic) value

='strcls'>*value-in-use='lgc'>: somthing is assessed ="trms">according to the use a ="trms">consumer has for it

='strcls'>*value-in-underuse ='lgc'>='lgc'>--> (tourism's) deserted beaches, unspoiled countryside, uninhabited ruins
='thdf'>for example brand management implicitly leverages the concept of ='strcls'>*value-in-underuse='strcls'>*
brands are often valuable for the very fact that they are underused ='lgc'>: when their use is confined to small ="trms">communities, enabling them to maintain their cultural capital (ex="trms">="trms"nttrm="cluster,club">clusivity or authenticity)

='strcls'>*vlaue-in-context='lgc'>: value is conceived as something that is collectively co-created by multiple actors
='thdf'>for example in service-dominant logic an operant resource like ='strcls'>*brand vlaue='strcls'>* is one which is externally-based and dynamically determined in the context (cannot be own by a single actor) ='lgc'>='lgc'>--> ='strcls'>*="trms">consumers might co-derive ="trms">affective cognitive ="trms">social value in creating the brand but economic value that accrues as a result belongs entirely to the brand's shareholders='strcls'>* ='lgc'>[='lgc'>='lgc'>--> issue with fandom='lgc'>]
='thdf'>for example ='strcls'>*="trms">affective value='strcls'>*='lgc'>: when vlaue lies in the general sentiment of a ="trms">networked group of actors

(in ="trms">marketing's theory of value creation) the ='strcls'>*role of the ="trms">consumer='strcls'>* in the value creation process is now explicitly recognized and ="trms">articulated (incorporated) through compelling concepts such as cocreation, coproduction, ='strcls'>*prosumerism='strcls'>* ='lgc'>[an individual who both ="trms">consumes ='and'>& produces='lgc'>]
='at'>@="nms">apass collaborative environments

='lgc'>[="trms">consumer research='lgc'>]
recognizing the ways in which ="trms">consumers and ="trms">consumption are both productive and value-adding

Holbrook's topology of ="trms">consumer value
value is active='lgc'> = when it entails physical or mental manipulation of an object
value is reactive='lgc'> = when things are done by a product to the ="trms">consumer (objects act on ="trms">consumers to create value)


xxxxxx

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Hayles

(to take) a problem-based approach ='lgc'>='lgc'>--> taking a problem and looking for solutions ='lgc'>=/= investigating problematics (='lgc'><='lgc'>-- humanities ='lgc'>[and art='lgc'>])

what are the reward structures in artistic research='qstn'>? (the way a work is recognized and validated by the field)

post="trms">literacy
the future of human ='and'>& the future of ="trms">writing are entwined
meaning='lgc'> = resistance
to be human='lgc'> = to resist ="trms">techno-="trms">language

an informed ="trms">scientific-="trms">literate and humanistically educated public ='lgc'>==> democracy

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(mass media) cultural standing (and standard) of live performance
paradigm of televisual ='lgc'><='lgc'>--='not'>✕='lgc'>='lgc'>--> digital

(Auslander ="trms">historicizing) liveness ='lgc'>='lgc'>--> ="trms">historical (='lgc'>=/= ="trms">ontological)

ideology of authenticity (in live music)

at the level of cultural economy ='lgc'>='lgc'>--> theatre (live performance) ='lgc'>=/= mass media

="large lg1" stl="font-size:149%"> ="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

='lgc'>[why is contemporary art so reluctant to describe our experience of digitized life='qstn'>? ='lgc'>--Bishop='lgc'>='lgc'>-->='lgc'>] digital ='lgc'>='lgc'>~= ="trms">code (inherently alien to human perception) ='lgc'>='lgc'>--> a ="trms">linguistic model

="ppl">Guy ="ppl">Debord ='lgc'>='lgc'>--> (='strcls'>*physical and the ="trms">social were pitched against the virtual and the re="trms">presentational='strcls'>* ='lgc'>~ “subjective ='lgc'>=/= ="trms">technological” ='lgc'>='lgc'>-->) ="trms">social ="trms">relations today are not mediated by monodirectional media imagery ='lgc'>==>
="lsts lst1">•favor ="trms">intersubjective exchange and homespun activities (cooking, gardening, conversation) with the aim of reinforcing a ="trms">social bond fragmented by ="trms">spectacle
="lsts lst1">•desire for face-to-face ="trms">relations against the dis="trms">embodiment of the ="trms">Internet
="lsts lst1">•retro-="trms">craftiness
="lsts lst1">•fiddly collages
="lsts lst1">•tapestries
='lgc'>--assert='lgc'>='lgc'>--> subjectivity (='lgc'>+ tactility) ='lgc'>=/= impregnable surface of the screen

reformatting
trans="trms">coding
modulation of preexisting files ='lgc'>='lgc'>--> selection strategy ='lgc'>='lgc'>~='lgc'>~> meaningful recontextualization (of existing artifacts)

="trms">paranoid will to connect what cannot be connected
subjective rationales
arbitrary ="trms">systems (='lgc'>=/= established taxonomies)

vernacular forms of aggregation ='lgc'>='lgc'>--> everyone with a personal computer today has become a de facto archivist (storing and filing thousands of documents, images, and music files, ='lgc'>+ porn)

analog in appearance ='lgc'>+ digital in structure

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

eschatos='lgc'>: furthest, last (in ="trms">Greek)

theological ="trms">anthropology ='lgc'>='lgc'>--> the theory of the person


='qstn'>?how eschatological attitudes changed over time ='lgc'>+ how they hovered over human experience

millenarian expectation
='qstn'>?how year 1000 was perceived

="lsts lst1">•preoccupation with the time of Christ second coming
="lsts lst1">•="trms">natural and political disasters and upheavals ='lgc'>--sign='lgc'>='lgc'>--> denouncement of sacred ="trms">history


medieval='lgc'> = fear ='lgc'>+ passion (='lgc'>+ expectation) ='lgc'>==> eschatological ="trms">imagination

escapology='lgc'>: significance of immanent (catastrophic) future ="trms">history

="large lg3" stl="font-size:112%"> calculations of the end
="trms">demand for reform
monastic analysis

discourse against an identifiable moment of apocalypse

="lsts lst1">•antichrist
="lsts lst1">•whore of Babylon
="lsts lst1">•angelic pope

un="trms">folding end of ="trms">history ='lgc'>[humbling of the mighty='lgc'>] ='lgc'>+ justice for the in="trms">articulate (oppressed) ='lgc'>[exhalation of the meek='lgc'>]

="large lg4" stl="font-size:110%"> apocalyptic speculation about the enclosed unclean people of Gog and Magog

mystical ="trms">response
spasmodic irrationality

the fate of the individual at the moment of “personal death” ='lgc'>='lgc'>--> guilt culture (fear of damnation ='lgc'>==> life='lgc'> = ritual preparations for dying)

deathbed demons
hell in art
="trms">religious ="trms">anxiety
mechanism of ="trms">social control

(from) collective ='lgc'>--to='lgc'>='lgc'>--> individual
(from) temporal ='lgc'>--to='lgc'>='lgc'>--> atemporal or beyond time
(from) stress on spirit ='lgc'>--to='lgc'>='lgc'>--> sense of ="trms">embodied or re="trms">embodied self

="large lg5" stl="font-size:164%"> (shift from) tamed death='lgc'>: a death expected and prepared for, experienced in ="trms">community ='lgc'>--to='lgc'>='lgc'>--> personal death='lgc'>: the moment of death as decisive accounting for an individual self

purgatory='lgc'>: in-between time and space

afterlife ='lgc'>='lgc'>--> the concept of the (="trms">embodied) human person

somato="trms">morphic='lgc'>: separated soul ="trms">imagined as bodily
ordinary piety ='lgc'>='lgc'>-->
="lsts lst1">•significance of physical death
="lsts lst1">•s[...]