[...]n but rather af="trms">fable lilies”
(='at'>@="nms">apass)
every research agonizes about='lgc'>:
="lsts lst1">•the ="trms">ontological status of their ‘objects’ (of enquiry)
="lsts lst1">•the ="trms">epistemological status of their knowl="trms"nttrm="knowledge,Knowledge">edge claims
='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> we need to “go ="trms">ontological” about ="trms">consumption, global warming, (hyperobjects)
hyperobjects='lgc'>:
="lsts lst1">•="trms">viscous (="trms">literally real, and you cannot throw it away)
="lsts lst1">•non-local
="lsts lst1">•larger on the inside than they are on the outside
="lsts lst1">•they call for forms ofjustice, ethics, politics and reason that are beyond humanist economies of identification and re="trms">presentation
="trms">social constructivism ='lgc'>='lgc'>==> everyone's ="trms">interpretation of the real is legitimate ='lgc'>[equal status of ="trms">interpretation='lgc'>] ='lgc'>=/= (Meillassoux's) speculative realism
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understand the ="trms">world at the level of the hyperobject ='lgc'><='lgc'>== we are creating (="trms">consumer) objects that are massive in scale and temporality
="trms">inter-generational justice (="trms">imagining till your grand="trms">children)
service-dominant logic (of ="trms">consumer research) ='lgc'>=/= object oriented (more than humanist/="trms">natura="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list trophies)
service='lgc'>: that intangible value extracted from stuff by humans ='lgc'>--to='lgc'>='lgc'>--> the increasing ability to separate, transport, and exchange information, apart from ="trms">embodiment in goods and people
Meillassoux's ="trms"nttrm="search">arche fossil ='lgc'>='lgc'>~=='qstn'>? jinn
witnesses of the universe before humans
objects withdraw in="trms">finitely from humans
universal quality of all objects='lgc'>: ='strcls'>*reserve='strcls'>*
='lgc'>='lgc'>==> (="trms">narcissistic) philosophy of a uniquely lonely human fate ='lgc'>[='lgc'>='lgc'>--> popular contemporary depiction of human with one foot in ="trms">animality and the other in consciousness='lgc'>]
='lgc'>='lgc'>--='lgc'>='lgc'>--> then how ='strcls'>*withdrawal='strcls'>* (should) play out in ="trms">social theory='qstn'>?
Lingis's ‘imperative’='lgc'>: ="trms">worlds are filled up with imperatives (human and nonhuman) that summon us ='lgc'>='lgc'>--> enmeshed pre-cognitive, atavistic, ="trms">technological, ="trms">embodied modes in which we ="trms">respond to the ="trms">world ='lgc'>='lgc'>--> how this does not get recuperated into the existing models of ="trms">sociology
='lgc'>[flipside of withdrawal:='lgc'>] to think of capital='lgc'>: an extraordinarily force overthrowing any ="trms">imagination of an alternative ='lgc'>='lgc'>--> there is no possibility of ‘="trms">intervention' in Capital ='lgc'>='lgc'>==> ‘accelerationism’='lgc'>: an inside-out radicalism, believing in unleashing productive forces of human wrought to continue its dynamism ='lgc'>: “the only way out is to plunge further in”
="ppl">Campbell='lgc'>: ‘withdrawal from capital'='lgc'> = passing through the eye of the needle
='lgc'>[that which is expressed in philosophy, political economy, ="trms">science and ="trms">science ="trms">fiction, and in transhumanist, lifehacker, accelerationist movements:='lgc'>] ='strcls'>*flight from ="trms">consumption='strcls'>*
='lgc'>}='lgc'>--='not'>✕='lgc'>='lgc'>--> ="ppl">Campbell's ='strcls'>*speculative ="trms">consumption='strcls'>*
what if ="trms">consumption has something ="trms">relational about it='qstn'>?
(we must become ="trms">interested in ="trms">consumption ='at'>@="nms">apass, ="frds scrmbld">Pierre, ="frds scrmbld">Foad, constantvzw)
='strcls'>*non-cor="trms">relationist ="trms">marketing theory='strcls'>* ='lgc'>[='lgc'>=/= cor="trms">relationism='lgc'>: humans doing things in the ="trms">world to inanimate objects to make im="trms">material effects happen ='lgc'>='lgc'>~-> access='lgc'>]
="trms">interobjective ="trms">consumption
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ask anyone to give a de="trms">finition of ‘food’ ='lgc'>='lgc'>--> ‘a source of fuel or energy for the body’ ='lgc'>='lgc'>--> most people will give you the engineer's perspective of the ="trms">world when they are asked ='lgc'>=/= the ="trms">marketers know that everything we buy has a deeper, emotional motivation behind it
innocuous purchase='lgc'>:
="lsts lst1">•pleasure-seeking
="lsts lst1">•status seeking
="lsts lst1">•identity-building benefit
="lsts lst1">•
ask anyone to give a de="trms">finition of ‘clothes’ ='lgc'>='lgc'>--> ‘textile ="trms">materials that we use on our skin to provide protection from heat and cold’ ='lgc'>=/= ="trms">marketer will tell you that clothes are portals to ="trms">different realities
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='strcls'>*we don't buy b="trms"nttrm="already,spread">read ='lgc'>='lgc'>--> we buy sustenance for the soul
='strcls'>*we don't buy lightbulbs ='lgc'>='lgc'>--> we buy illumination
='strcls'>*we don't buy lipstick ='lgc'>='lgc'>--> we buy dreams
='strcls'>****food is not fuel, but ="trms">fashion='strcls'>****
that means='lgc'>:
="lsts lst1">•food is a psycho-="trms">social comfort blanket
="lsts lst1">•we use it to compete for status
="lsts lst1">•we use it to define boundaries between ‘us’ and ‘them’
obesogenic
obesity
‘superwicked’ problem (in ="trms">social policy)='lgc'>:
="prgrph">-those who are causing the problem are attempting to solve it ='lgc'>[='thdf'>for example food ="trms">marketing's power trying to solve obesity (='lgc'>='lgc'>~= putting Dracula in charge of the blood bank)='lgc'>]
="prgrph">-time is running out
(this is absolute bullshit ='lgc'>='lgc'>-->) “we simply need more education to finally understand that X (for example junk food) is bad for us”
(="ppl">Campbell='lgc'>:) ="trms">fashion brands (with their 400='prcnt'>% growth in the last 20 years) have intensified their campaign to change the perception of clothing='lgc'>: from a functional investment in practical shelter to a vital projection, extension and affirmation of one's very identity
(shift in manufacturing and delivering) ='strcls'>*fast ="trms">fashion='strcls'>* (spearheaded by the Italian design house Benetton, but perfected by ="trms">fashion brands Zara, H&M and Forever 21) mimics luxury ="trms">fashion trends at very low costs
increasing efficiencies in production ='lgc'>='lgc'>==> increasing inefficiencies in ="trms">consumption
='strcls'>*psychological dissonance='strcls'>*='lgc'>: the uneasy feeling that your laptop, car, trainers or coffee machine is no longer ‘="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right’ ='lgc'>[stimulated in two principal ways in ="trms">marketing:='lgc'>]
="lstsrd">-1- physical obsolescence (='lgc'><='lgc'>== down-grading the quality of product)
="lstsrd">-2- psychological obsolescence (='lgc'><='lgc'>== acceleration of the ‘="trms">fashion cycle’='lgc'>: the ="trms">social ="trms">phenomenon whereby a design moves through bleeding ="trms"nttrm="knowledge,Knowledge">edge to mainstream to despised mainstream)
="lstsrd">-3- ='strcls'>***to make clothing (or any product) a vital prop that is needed to create authentic sense of who we are='strcls'>*** (='lgc'><='lgc'>== protagonist='lgc'>: Chanel-clad Parisian on the rain-soaked cobbles of a Montmartre morning, the sweat-soaked Nikes of a determined athlete in an empty basketball court in the Bronx, etc. disseminated through In="trms">stagram, P="trms">interest and Tumblr. ='lgc'>[='lgc'>='lgc'>--> this works together but in reverse in film industry the protagonists wearings and style are used to sell that ="trms">specific identity who wears them='lgc'>])
='lgc'>}='lgc'>='lgc'>==> ='strcls'>*every single person cares about the clothes they wear='strcls'>*
="lstsrd">-4- ='strcls'>*to re-="trms">categorize clothing='strcls'>* (perceptual ="trms">categories are critical to ="trms">marketers, ='thdf'>for example tourism brands worked hard for decades to change ='thdf'>the idea of a holiday abroad from the ="trms">category of luxury to that of necessity, clothes have moved to the status of a coffee to grab and go) ='lgc'><='lgc'>== equivalencing='lgc'>: degraded quality of the garment allows a decrease in the price ='lgc'>[='lgc'>='lgc'>==> powerful psychological effect compounded by the retailscape='lgc'>: shoes in are sold on rails like packets of sweets, T-shirts offered in basins at the check-out, etc.='lgc'>]
='strcls'>***advertising (images)='lgc'> = secular magic='strcls'>***
='lgc'>==inducing='lgc'>='lgc'>==> a powerful desire to indulge in the fantasy of being='lgc'>:
="lsts lst1">•a solitary and steely-gazed athlete
="lsts lst1">•a sophisticated and ="trms"nttrm="disturban">urbane Parisian girl
="lsts lst1">•
="ppl">Campbell='lgc'>: “The moment that I say that ="trms">fashion brands do not ="trms">affect me is the very moment that they have”
pleasurable daydreaming innate to us all
="trms">marketing is often a practice of ='strcls'>*breaking taboos='strcls'>* ='lgc'>==guarantees='lgc'>='lgc'>==> brand success
detergent, apparel, car or cosmetics brands ='lgc'>==produce='lgc'>='lgc'>==> the monolithic, repetitive idea of ‘clean flawlessness’ that infiltrates our value ="trms">systems
clothes='lgc'> = portals to ="trms">different realities
='strcls'>*enclothed cognition='strcls'>*='lgc'>: the influential way clothes change psychological mood, the way clothes allow us to take up certain ="trms">social roles more authentically
="frds scrmbld"nttrm="Alex,Alert,Aleph,Alessi">Alessi='lgc'>: ="trms">fashion is ="trms">social (its Latin root ‘factio’='lgc'>: a group of people acting together) ='lgc'>=/= ="ppl">Campbell='lgc'>: i use clothes (="trms">fashion) as a ="trms">social grammar to ="trms">communicate with these others
universal clothing in sci-fi is such a lie, because that would remove one of the primary ways in our culture that we have for expressing ourselves
we need to change the manifestation rather than deny the yearning ='lgc'>}='lgc'>='lgc'>--> ="ppl">Campbell proposes='lgc'>: slow ="trms">fashion, re-="trms">categorization of clothing back to investment in long-term, high-quality items
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='lgc'>[title='lgc'>]
nonhuman rationality
(Meillassoux's) speculative realism ='lgc'>='lgc'>==> climate change='lgc'> = a new ="trms">world (for which we do not have ="trms">categories)
Meillassoux's concepts ='lgc'>{ nonhuman ='lgc'>+ rational ='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ="trms">ontologically think about climate change ='lgc'>=/= (despondency ='and'>& passivity) equivocal status of climate change ='lgc'>}='lgc'>='lgc'>==> bleak optimism='lgc'>: climate change has al="trms"nttrm="already,spread">ready happened ='lgc'>+ human civilization must learn how to die in a way that is a ='strcls'>*creative and just foreclosure of the earth's organizational forms='strcls'>*
organization='lgc'>: an environment-making process
='lgc'>='lgc'>--> drawing of ‘general lines’ in the fabric of the whole ='lgc'>==constitute='lgc'>='lgc'>==> most basic mode of existence
='lgc'>='lgc'>--> making of some ="trms">sort of cut in the universe to ="trms">simultaneously create ='and'>& order an inside from an outside ='lgc'>[='lgc'>~ ='strcls'>*bracket ‘a’ reality out from an un="trms">differentiated plasmic whole='strcls'>* ='lgc'>='lgc'>~= framing='lgc'>]
='lgc'>==produce='lgc'>='lgc'>==> elements of a reality that can be controlled by human ="trms">intervention
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='strcls'>*how we frame climate change will determine the future of life on earth='strcls'>*
='lgc'>[='lgc'>--="frds">Sina='lgc'>='lgc'>--> ='thdf'>that is why we need more curatorial ="trms">skills='lgc'>: variational ='lgc'>+ organizational='lgc'>]
frame='lgc'>: strategic device, a mode of coping with the hugeness of reality (framing moves='lgc'>:)
="lstsrd">1- bounding ='lgc'>='lgc'>--> defining, separating, assimilating
="lstsrd">2- stabilizing ='lgc'>='lgc'>--> fixing, delimiting, controlling
="lstsrd">3- bring into view ='lgc'>='lgc'>--> ="trms">="trms">empirical, ="trms">technologies of re="trms">presentation, controlling
frame='lgc'>:
="lsts lst1">•useful models for viewing reality
="lsts lst1">•recursive lenses through which that ="trms">phenomenon is ="trms">measured and acted upon
climate change and new frames emerge side-by-side='lgc'>:
climate change as='lgc'>:
="lsts lst1">•externality
="lsts lst1">•superwicked problem
="lsts lst1">•="trms">anthropo="trms">cene
='strcls'>**what if climate change is unframeable='qstn'>?='strcls'>** ='lgc'>[='lgc'><='lgc'>-- art is good at dealing with this='lgc'>]
climate change qualities='lgc'>:
="lsts lst1">•unboundedness='lgc'>: hard to separate what is climate change and what is not
="lsts lst1">•incalculability='lgc'>: intotalizable effects ='lgc'>='lgc'>==> emergencies and ="trms">materialities that are beyond known forms of planning and organizing
="lsts lst1">•unthinkability='lgc'>: it escapes each time we try to capture it ="trms">="trms">empirically, organizationally, psychologically
='lgc'>}='lgc'>='lgc'>--> ='strcls'>*="trms">questions that have no logical or ="trms">="trms">empirical answer ='lgc'>='lgc'>==> ="trms">ontological='strcls'>* (they concern its ="trms">ontology) ='lgc'>~ we do not see its fundamental being
end of ="trms">="trms">empirical/logical='lgc'> = beginning of ="trms">ontological (secular)
='lgc'>=/=
end of ="trms">="trms">empirical/logical ='lgc'>=='qstn'>? beginning of eschatological (nonsecular)
='lgc'>}='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ='strcls'>**="trms">ontologization of climate change='strcls'>**
='strcls'>*climate change='lgc'> = the ="trms">world we live in ='lgc'>=/= a problem within the ="trms">world='strcls'>*
='lgc'>[='strcls'>*='lgc'>]climate change='lgc'>: the absolute context that determines what is possible ='lgc'>+ what has replaced a previous ="trms">world
(i find Meillassoux ='lgc'>+ ="ppl">Campbell argumentation more convincing than ="ppl">="ppl">Morton's hyperobject)
climate change as “problem” (that can be framed), “thing”, “within the ="trms">world” ='lgc'>[='lgc'>=/= the ="trms">world='lgc'>: generative context from where problems emerge ='lgc'>='lgc'>==> forms of organization without precedent='lgc'>] ='lgc'>==problem='lgc'>='lgc'>==>
="lstsrd">1. ="trms">epistemological assumptions (='lgc'>+ expectations ='lgc'>+ ="trms">responses)
="lstsrd">2. unable to encompass (the qualities of climate change)
="lstsrd">3. misrecognition of climate change
speculative rea="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list idea of ="trms">world
='lgc'>[='strcls'>*='lgc'>]speculative realism='lgc'>: a strategy for thinking, organizing, solving at the ='strcls'>*widest rational angle='lgc'>: a form of thinking and acting that is concerned with the fundamental structure of reality in its absolute and unconditioned form (='lgc'>=/= manifestations of ="trms">phenomena) ='lgc'>='lgc'>==> to deliver ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphysical truths unto the ="trms">world without deforming them with the forceps انبر جراحى of one's own ="trms">epistemic ="trms">apparatus
(as) ="trms">ontological threat ='lgc'>==="ppl">Campbell='lgc'>='lgc'>==> escalation and absolutization of ethics (='strcls'>*that is necessary to aithentically occupy it='strcls'>*)
='at'>@="nms">apass='lgc'>: constant investigation of one's ="trms">epistemology (='lgc'>=/= ="trms">ontology) in artistic research
='lgc'>--="frds">Sina='lgc'>='lgc'>--> the d="trms"nttrm="danger,stranger">anger of ="trms">ontologization...
='strcls'>**massively expansive vista of rationality='strcls'>** ='lgc'>=/= disavowing rationality
(the old philosophical idea of) the absolute ='lgc'>=/= equivocal status
bleak optimism='lgc'>: organizing without hope ='lgc'><='lgc'>== climate change has al="trms"nttrm="already,spread">ready happened
='lgc'>='lgc'>--> how to die ='lgc'>: a creative form of foreclosure that unlocks a justice that cannot exist without realizing the ="trms">ontological dimensions of climate change
frame='lgc'>: general organizing device ='lgc'>='lgc'>==>
="lsts lst1">•define problems
="lsts lst1">•diagnose causes
="lsts lst1">•sug="trms">gest solutions
(their) argumentative strength ='lgc'>==influence='lgc'>='lgc'>==> organization
frame ='lgc'>='lgc'>--> define climate change ='lgc'>='lgc'>==> produce climate change ='lgc'>--through='lgc'>='lgc'>--> (the work of='lgc'>:)
="lsts lst1">•problem-identification
="lsts lst1">•claim-making
="lsts lst1">•attribution-laying
="lsts lst1">•boundary delineation
="lsts lst1">•counter-framing
="lsts lst1">•bridging
="lsts lst1">•amplification
="lsts lst1">•constructing identity-forming ="trms">vocabularies and discourses
='lgc'>='lgc'>==> ='strcls'>*alter an audience's ideological beliefs='strcls'>*
climate change ="trms">literature has been dominated by economics, (geo)engineering, legal theory/policy studies ='lgc'>='lgc'>==> solutions (to climate change) ='lgc'>--invoke='lgc'>='lgc'>--> ="trms">markets, ="trms">technologies, policies (with differing criteria about what constitutes legitimacy, ="trms">authority, efficacy) ='lgc'>}='lgc'><='lgc'>--="ppl">Campbell='lgc'>-- ='strcls'>*before they get a solution, the ="trms">phenomenon has al="trms"nttrm="already,spread">ready been ="trms">scientized, politicized, mediatized, organized='strcls'>*
indigenous framing of climate change
drawing from indigenous cultures in the hope that a deeper emotional maturity might lead to a deep engagement with the environment which ultimately bestows life ='lgc'>}='lgc'>='lgc'>--> framed as an existential threat ='lgc'>='lgc'>==> (="trms">question what it means to be) an ="trms">ecologically ="trms">interdependent ="trms">species with moral ="trms">agency ='at'>@="frds scrmbld">="frds scrmbld">Chloe2
eschatological cliche ='lgc'>='lgc'>--> “existentially significant activities are no longer possible ='lgc'>='lgc'>==> the loss of meaning” (='lgc'>=/= ="nms">Cinderella)
='lgc'>[='strcls'>*='lgc'>]frame, framing='lgc'>: en="trms">fold audiences into an enclosure that is conceptually accessible
='thdf'>for example
="lsts lst1">•='strcls'>*="trms">ecological ="trms">modernization='strcls'>* ='lgc'>: a frame for climate change that seems to enclose the grreatest number of diverse stakeholders ='lgc'>='lgc'>--- uses carbon as a way to engage diverse stakeholders, a centrifugal locus that is calculable, non-political, ="trms">scientific ='lgc'>='lgc'>==> ="trms">presents opportunities for innovation ='lgc'>}='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> short-term strategy='lgc'>: a reification process that transforms climate change into “the carbon problem” ='lgc'>='lgc'>==> production of carbon ="trms">markets that ironically serve as creative new modes of accumulation ='lgc'><='lgc'>-- reifies ="trms">ecological maladaptation
="lsts lst1">•='strcls'>*catastrophic framing='strcls'>* of climate change ='lgc'>='lgc'>--> backfires, moomerang effects, causing audiences to disbelieve the entire message
="lsts lst1">•='strcls'>*frame-bridging='strcls'>* ='lgc'>='lgc'>--> when two issues ostensibly ="trms">different are linked in complementariness in the same sphere as the concept in ="trms">question (='thdf'>for example emphasizing the ="trms">religious and moral dimensions of climate change ='lgc'>='lgc'>==> environment central to faith
="lsts lst1">•='strcls'>*emotional framing='strcls'>* ='lgc'>='lgc'>--> we are suffering from a deficiency of ='strcls'>*emotional knowl="trms"nttrm="knowledge,Knowledge">edge='strcls'>* about climate change (='lgc'>=/= deficit of information) ='lgc'>='lgc'>==> locus of problem moves to the psychological ="trms">affective realm ='lgc'>='lgc'>==> elevation of the problem to an existential threat or trauma ='lgc'>='lgc'>--> (climate change becomes a factor in ='strcls'>*identity formation='strcls'>*) we become more ="trms">ecological in our cognition behaviour, ="trms">affect
="lsts lst2">◦managers in organizations perform complex ‘="trms">affect-based’ work to ="trms">translate the broader ="trms">social emotions of climate change into the ='strcls'>*local emotional landscape='strcls'>* ='lgc'>==establish='lgc'>='lgc'>==> new norms ='lgc'>='lgc'>==> alter the emotional salience of climate change (in the workplace) ='lgc'>[='lgc'><='lgc'>-- 26/06/2021 this has become the dominant framing in artistic research environments ='at'>@="nms">apass, ="frds scrmbld">Pierre, ="frds scrmbld">="frds scrmbld">Chloe2='lgc'>]
='strcls'>*(successful) frames='lgc'>: work through the ="trms">integration of the ="trms">phenomenon into a reality that is manageable='strcls'>* (='lgc'>=/= ="ppl">Campbell)
focus on the sustainability of discourses that are ="trms">imaginable and thinkable and connectable with people's existing ="trms">world ='lgc'>=/= focus on the reality of the moving target
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‘climate change’ politically more palatable مطبوع به ذائقه than ‘global warming’ in conservative circles
discursive evolution of climate change='lgc'>:
="lsts lst1">•1932 ='lgc'>='lgc'>--> externality ='lgc'>='lgc'>--> economics
="lsts lst1">•1960 ='lgc'>='lgc'>--> wicked problem ='lgc'>='lgc'>--> policy studies, public management
="lsts lst1">•1980 ='lgc'>='lgc'>--> threat ='lgc'>='lgc'>--> public media
="lsts lst1">•1988 ='lgc'>='lgc'>--> global warming ='lgc'>='lgc'>--> physical chemistry
="lsts lst1">•2000 ='lgc'>='lgc'>--> contested debate ='lgc'>='lgc'>--> ="trms">science
="lsts lst1">•1968 ='lgc'>='lgc'>--> tragedy of the commons ='lgc'>='lgc'>--> ="trms">ecological philosophy
="lsts lst2">◦collective action dilemma, common property dilemma, non-commitment ='lgc'>=/= ="trms">responsibility, transnational commons dilemma, ="trms">historical versus new emitters, fossil fuel lobby and corporate power ='lgc'>}='lgc'>--="trms">response='lgc'>='lgc'>-->='lgc'>{ develop ="trms">techniques for more thorough understanding of ="trms">ecological ="trms">interdependencies, manage multi-stakeholder ="trms">interests, unite common goals in public bad game, transnational issue-spanning, ="trms">pragmatic incremental gains, address value-action gaps in individual ="trms">consumption regimes
="lsts lst1">•1990 ='lgc'>='lgc'>--> risk ='lgc'>='lgc'>--> mathematics
="lsts lst1">•1990 ='lgc'>='lgc'>--> war ='lgc'>='lgc'>--> political economy
="lsts lst1">•1990 ='lgc'>='lgc'>--> crisis ='lgc'>='lgc'>--> ="trms">science
="lsts lst1">•1990 ='lgc'>='lgc'>--> catastrophe ='lgc'>='lgc'>--> mathematics (used ="trms">differently in public ="trms">imaginary)
="lsts lst2">◦“dnd of days”, worst-case scenario, complete ="trms">system collapse, extreme events, irreversible, non-calculative, non-gradual ='lgc'>}='lgc'>--="trms">response='lgc'>='lgc'>-->='lgc'>{ use[...]