[...] understand the ="trms">world at the level of the hyperobject ='lgc'><='lgc'>== we are creating (="trms">consumer) objects that are massive in scale and temporality

="trms">inter-generational justice (="trms">imagining till your grand="trms">children)


service-dominant logic (of ="trms">consumer research) ='lgc'>=/= object oriented (more than humanist/="trms">natura="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list trophies)
service='lgc'>: that intangible value extracted from stuff by humans ='lgc'>--to='lgc'>='lgc'>--> the increasing ability to separate, transport, and exchange information, apart from ="trms">embodiment in goods and people

="large lg2" stl="font-size:110%"> Meillassoux's ="trms"nttrm="search">arche fossil ='lgc'>='lgc'>~=='qstn'>? jinn
witnesses of the universe before humans

objects  withdraw  in="trms">finitely  from  humans
universal quality of all objects='lgc'>: ='strcls'>*reserve='strcls'>*
='lgc'>='lgc'>==> (="trms">narcissistic) philosophy of a uniquely lonely human fate ='lgc'>[='lgc'>='lgc'>--> popular contemporary depiction of human with one foot in ="trms">animality and the other in consciousness='lgc'>]
='lgc'>='lgc'>--='lgc'>='lgc'>--> then how ='strcls'>*withdrawal='strcls'>* (should) play out in ="trms">social theory='qstn'>?

Lingis's ‘imperative’='lgc'>: ="trms">worlds are filled up with imperatives (human and nonhuman) that summon us ='lgc'>='lgc'>--> enmeshed pre-cognitive, atavistic, ="trms">technological, ="trms">embodied modes in which we ="trms">respond to the ="trms">world ='lgc'>='lgc'>--> how this does not get recuperated into the existing models of ="trms">sociology

='lgc'>[flipside of withdrawal:='lgc'>] to think of capital='lgc'>: an  extraordinarily force overthrowing any ="trms">imagination of an alternative ='lgc'>='lgc'>--> there is no possibility of ‘="trms">intervention' in Capital ='lgc'>='lgc'>==> ‘accelerationism’='lgc'>: an inside-out radicalism, believing in unleashing productive forces of human wrought to continue its dynamism ='lgc'>: “the only way out is to plunge further in”

="ppl">Campbell='lgc'>: ‘withdrawal from capital'='lgc'> = passing through the eye of the needle

='lgc'>[that which is expressed in philosophy, political economy, ="trms">science and ="trms">science ="trms">fiction, and in transhumanist, lifehacker, accelerationist movements:='lgc'>] ='strcls'>*flight from ="trms">consumption='strcls'>*
='lgc'>}='lgc'>--='not'>✕='lgc'>='lgc'>--> ="ppl">Campbell's ='strcls'>*speculative ="trms">consumption='strcls'>*
what if ="trms">consumption has something ="trms">relational about it='qstn'>?
(we must become ="trms">interested in ="trms">consumption ='at'>@="nms">apass, ="frds scrmbld">Pierre, ="frds scrmbld">Foad, constantvzw)
='strcls'>*non-cor="trms">relationist ="trms">marketing theory='strcls'>* ='lgc'>[='lgc'>=/= cor="trms">relationism='lgc'>: humans doing things in the ="trms">world to inanimate objects to make im="trms">material effects happen ='lgc'>='lgc'>~-> access='lgc'>]

="trms">interobjective ="trms">consumption

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ask anyone to give a de="trms">finition of ‘food’ ='lgc'>='lgc'>--> ‘a source of fuel or energy for the body’ ='lgc'>='lgc'>--> most people will give you the engineer's perspective of the ="trms">world when they are asked ='lgc'>=/= the ="trms">marketers know that everything we buy has a deeper, emotional motivation behind it
innocuous purchase='lgc'>:
="lsts lst1">•pleasure-seeking
="lsts lst1">•status seeking
="lsts lst1">•identity-building benefit
="lsts lst1">•

ask anyone to give a de="trms">finition of ‘clothes’ ='lgc'>='lgc'>--> ‘textile ="trms">materials that we use on our skin to provide protection from heat and cold’ ='lgc'>=/= ="trms">marketer will tell you that clothes are portals to ="trms">different realities

='strcls'>*we don't buy b="trms"nttrm="already,spread">read ='lgc'>='lgc'>--> we buy sustenance for the soul
='strcls'>*we don't buy lightbulbs ='lgc'>='lgc'>--> we buy illumination
='strcls'>*we don't buy lipstick ='lgc'>='lgc'>--> we buy dreams

='strcls'>****food is not fuel, but ="trms">fashion='strcls'>****
that means='lgc'>:
="lsts lst1">•food is a psycho-="trms">social comfort blanket
="lsts lst1">•we use it to compete for status
="lsts lst1">•we use it to define boundaries between ‘us’ and ‘them’


obesogenic
obesity


‘superwicked’ problem (in ="trms">social policy)='lgc'>:
="prgrph">-those who are causing the problem are attempting to solve it ='lgc'>[='thdf'>for example food ="trms">marketing's power trying to solve obesity (='lgc'>='lgc'>~= putting Dracula in charge of the blood bank)='lgc'>]
="prgrph">-time is running out

(this is absolute bullshit ='lgc'>='lgc'>-->) “we simply need more education to finally understand that X (for example junk food) is bad for us”


(="ppl">Campbell='lgc'>:) ="trms">fashion brands (with their 400='prcnt'>% growth in the last 20 years) have intensified their campaign to change the perception of clothing='lgc'>: from a functional investment in practical shelter to a vital projection, extension and affirmation of one's very identity

="large lg1" stl="font-size:144%"> (shift in manufacturing and delivering) ='strcls'>*fast ="trms">fashion='strcls'>* (spearheaded by the Italian design house Benetton, but perfected by ="trms">fashion brands Zara, H&M and Forever 21) mimics luxury ="trms">fashion trends at very low costs

increasing efficiencies in production ='lgc'>='lgc'>==> increasing inefficiencies in ="trms">consumption

='strcls'>*psychological dissonance='strcls'>*='lgc'>: the uneasy feeling that your laptop, car, trainers or coffee machine is no longer ‘="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right’ ='lgc'>[stimulated in two principal ways in ="trms">marketing:='lgc'>]
="lstsrd">-1- physical obsolescence (='lgc'><='lgc'>== down-grading the quality of product)
="lstsrd">-2- psychological obsolescence (='lgc'><='lgc'>== acceleration of the ‘="trms">fashion cycle’='lgc'>: the ="trms">social ="trms">phenomenon whereby a design moves through bleeding ="trms"nttrm="knowledge,Knowledge">edge to mainstream to despised mainstream)
="lstsrd">-3- ='strcls'>***to make clothing (or any product) a vital prop that is needed to create authentic sense of who we are='strcls'>*** (='lgc'><='lgc'>== protagonist='lgc'>: Chanel-clad Parisian on the rain-soaked cobbles of a Montmartre morning, the sweat-soaked Nikes of a determined athlete in an empty basketball court in the Bronx, etc. disseminated through In="trms">stagram, P="trms">interest and Tumblr. ='lgc'>[='lgc'>='lgc'>--> this works together but in reverse in film industry the protagonists wearings and style are used to sell that ="trms">specific identity who wears them='lgc'>])
='lgc'>}='lgc'>='lgc'>==> ='strcls'>*every single person cares about the clothes they wear='strcls'>*
="lstsrd">-4- ='strcls'>*to re-="trms">categorize clothing='strcls'>* (perceptual ="trms">categories are critical to ="trms">marketers, ='thdf'>for example tourism brands worked hard for decades to change ='thdf'>the idea of a holiday abroad from the ="trms">category of luxury to that of necessity, clothes have moved to the status of a coffee to grab and go) ='lgc'><='lgc'>== equivalencing='lgc'>: degraded quality of the garment allows a decrease in the price ='lgc'>[='lgc'>='lgc'>==> powerful psychological effect compounded by the retailscape='lgc'>: shoes in are sold on rails like packets of sweets, T-shirts offered in basins at the check-out, etc.='lgc'>]

='strcls'>***advertising (images)='lgc'> = secular magic='strcls'>***
='lgc'>==inducing='lgc'>='lgc'>==> a powerful desire to indulge in the fantasy of being='lgc'>:
="lsts lst1">•a solitary and steely-gazed athlete
="lsts lst1">•a sophisticated and ="trms"nttrm="disturban">urbane Parisian girl
="lsts lst1">•

="ppl">Campbell='lgc'>: “The moment that I say that ="trms">fashion brands do not ="trms">affect me is the very moment that they have”

pleasurable daydreaming innate to us all

="trms">marketing is often a practice of ='strcls'>*breaking taboos='strcls'>* ='lgc'>==guarantees='lgc'>='lgc'>==> brand success

detergent, apparel, car or cosmetics brands ='lgc'>==produce='lgc'>='lgc'>==> the monolithic, repetitive idea of ‘clean flawlessness’ that infiltrates our value ="trms">systems

clothes='lgc'> = portals to ="trms">different realities

='strcls'>*enclothed cognition='strcls'>*='lgc'>: the influential way clothes change psychological mood, the way clothes allow us to take up certain ="trms">social roles more authentically

="frds scrmbld"nttrm="Alex,Alert,Aleph,Alessi">Alessi='lgc'>: ="trms">fashion is ="trms">social (its Latin root ‘factio’='lgc'>: a group of people acting together) ='lgc'>=/= ="ppl">Campbell='lgc'>: i use clothes (="trms">fashion) as a ="trms">social grammar to ="trms">communicate with these others

="large lg3" stl="font-size:112%"> universal clothing in sci-fi is such a lie, because that would remove one of the primary ways in our culture that we have for expressing ourselves


we need to change the manifestation rather than deny the yearning ='lgc'>}='lgc'>='lgc'>--> ="ppl">Campbell proposes='lgc'>: slow ="trms">fashion, re-="trms">categorization of clothing back to investment in long-term, high-quality items

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="large lg4" stl="font-size:110%">
='lgc'>[title='lgc'>]
nonhuman rationality

(Meillassoux's) speculative realism ='lgc'>='lgc'>==> climate change='lgc'> = a new ="trms">world (for which we do not have ="trms">categories)

Meillassoux's concepts ='lgc'>{ nonhuman ='lgc'>+ rational ='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ="trms">ontologically think about climate change ='lgc'>=/= (despondency ='and'>& passivity) equivocal status of climate change ='lgc'>}='lgc'>='lgc'>==> bleak optimism='lgc'>: climate change has al="trms"nttrm="already,spread">ready happened ='lgc'>+ human civilization must learn how to die in a way that is a ='strcls'>*creative and just foreclosure of the earth's organizational forms='strcls'>*


="large lg5" stl="font-size:131%"> organization='lgc'>: an environment-making process
='lgc'>='lgc'>--> drawing of ‘general lines’ in the fabric of the whole ='lgc'>==constitute='lgc'>='lgc'>==> most basic mode of existence
='lgc'>='lgc'>--> making of some ="trms">sort of cut in the universe to ="trms">simultaneously create ='and'>& order an inside from an outside ='lgc'>[='lgc'>~ ='strcls'>*bracket ‘a’ reality out from an un="trms">differentiated plasmic whole='strcls'>* ='lgc'>='lgc'>~= framing='lgc'>]
='lgc'>==produce='lgc'>='lgc'>==> elements of a reality that can be controlled by human ="trms">intervention

='strcls'>*how we frame climate change will determine the future of life on earth='strcls'>*
='lgc'>[='lgc'>--="frds">Sina='lgc'>='lgc'>--> ='thdf'>that is why we need more curatorial ="trms">skills='lgc'>: variational ='lgc'>+ organizational='lgc'>]


frame='lgc'>: strategic device, a mode of coping with the hugeness of reality (framing moves='lgc'>:)
="lstsrd">1- bounding ='lgc'>='lgc'>--> defining, separating, assimilating
="lstsrd">2- stabilizing ='lgc'>='lgc'>--> fixing, delimiting, controlling
="lstsrd">3- brin[...]