[...]onance*: the uneasy feeling that your laptop, car, trainers or coffee machine is no longer ‘right’ [stimulated in two principal ways in marketing:]
-1- physical obsolescence (<== down-grading the quality of product)
-2- psychological obsolescence (<== acceleration of the ‘fashion cycle’: the social phenomenon whereby a design moves through bleeding edge to mainstream to despised mainstream)
-3- ***to make clothing (or any product) a vital prop that is needed to create authentic sense of who we are*** (<== protagonist: Chanel-clad Parisian on the rain-soaked cobbles of a Montmartre morning, the sweat-soaked Nikes of a determined athlete in an empty basketball court in the Bronx, etc. disseminated through Instagram, Pinterest and Tumblr. [--> this works together but in reverse in film industry the protagonists wearings and style are used to sell that specific identity who wears them])
}==> *every single person cares about the clothes they wear*
-4- *to re-categorize clothing* (perceptual categories are critical to marketers, for example tourism brands worked hard for decades to change the idea of a holiday abroad from the category of luxury to that of necessity, clothes have moved to the status of a coffee to grab and go) <== equivalencing: degraded quality of the garment allows a decrease in the price [==> powerful psychological effect compounded by the retailscape: shoes in are sold on rails like packets of sweets, T-shirts offered in basins at the check-out, etc.]

***advertising (images) = secular magic***
==inducing==> a powerful desire to indulge in the fantasy of being:
•a solitary and steely-gazed athlete
•a sophisticated and urbane Parisian girl
•

Campbell: “The moment that I say that fashion brands do not affect me is the very moment that they have”

pleasurable daydreaming innate to us all

marketing is often a practice of *breaking taboos* ==guarantees==> brand success

detergent, apparel, car or cosmetics brands ==produce==> the monolithic, repetitive idea of ‘clean flawlessness’ that infiltrates our value systems

clothes = portals to different realities

*enclothed cognition*: the influential way clothes change psychological mood, the way clothes allow us to take up certain social roles more authentically

Alessi: fashion is social (its Latin root ‘factio’: a group of people acting together) =/= Campbell: i use clothes (fashion) as a social grammar to communicate with these others

universal clothing in sci-fi is such a lie, because that would remove one of the primary ways in our culture that we have for expressing ourselves


we need to change the manifestation rather than deny the yearning }--> Campbell proposes: slow fashion, re-categorization of clothing back to investment in long-term, high-quality items

...................................

[title]
nonhuman rationality

(Meillassoux's) speculative realism ==> climate change = a new world (for which we do not have categories)

Meillassoux's concepts { nonhuman + rational --Campbell--> ontologically think about climate change =/= (despondency & passivity) equivocal status of climate change }==> bleak optimism: climate change has already happened + human civilization must learn how to die in a way that is a *creative and just foreclosure of the earth's organizational forms*


organization: an environment-making process
--> drawing of ‘general lines’ in the fabric of the whole ==constitute==> most basic mode of existence
--> making of some sort of cut in the universe to simultaneously create & order an inside from an outside [~ *bracket ‘a’ reality out from an undifferentiated plasmic whole* ~= framing]
==produce==> elements of a reality that can be controlled by human intervention

*how we frame climate change will determine the future of life on earth*
[--Sina--> that is why we need more curatorial skills: variational + organizational]


frame: strategic device, a mode of coping with the hugeness of reality (framing moves:)
1- bounding --> defining, separating, assimilating
2- stabilizing --> fixing, delimiting, controlling
3- bring into view --> empirical, technologies of representation, controlling

frame:
•useful models for viewing reality
•recursive lenses through which that phenomenon is measured and acted upon

climate change and new frames emerge side-by-side:
climate change as:
•externality
•superwicked problem
•anthropocene


**what if climate change is unframeable?** [<-- art is good at dealing with this]
climate change qualities:
•unboundedness: hard to separate what is climate change and what is not
•incalculability: intotalizable effects ==> emergencies and materialities that are beyond known forms of planning and organizing
•unthinkability: it escapes each time we try to capture it empirically, organizationally, psychologically

}--> *questions that have no logical or empirical answer ==> ontological* (they concern its ontology) ~ we do not see its fundamental being

end of empirical/logical = beginning of ontological (secular)
                                           =/=
end of empirical/logical =? beginning of eschatological (nonsecular)


}--Campbell--> **ontologization of climate change**
*climate change = the world we live in =/= a problem within the world*

[*]climate change: the absolute context that determines what is possible + what has replaced a previous world
(i find Meillassoux + Campbell argumentation more convincing than Morton's hyperobject)


climate change as “problem” (that can be framed), “thing”, “within the world” [=/= the world: generative context from where problems emerge ==> forms of organization without precedent] ==problem==>
1. epistemological assumptions (+ expectations + responses)
2. unable to encompass (the qualities of climate change)
3. misrecognition of climate change


speculative realist idea of world

[*]speculative realism: a strategy for thinking, organizing, solving at the *widest rational angle: a form of thinking and acting that is concerned with the fundamental structure of reality in its absolute and unconditioned form (=/= manifestations of phenomena) ==> to deliver metaphysical truths unto the world without deforming them with the forceps انبر جراحى of one's own epistemic apparatus
(as) ontological threat ==Campbell==> escalation and absolutization of ethics (*that is necessary to aithentically occupy it*)
@apass: constant investigation of one's epistemology (=/= ontology) in artistic research
--Sina--> the danger of ontologization...

**massively expansive vista of rationality** =/= disavowing rationality

(the old philosophical idea of) the absolute =/= equivocal status

bleak optimism: organizing without hope <== climate change has already happened
--> how to die : a creative form of foreclosure that unlocks a justice that cannot exist without realizing the ontological dimensions of climate change


frame: general organizing device ==>
•define problems
•diagnose causes
•suggest solutions
(their) argumentative strength ==influence==> organization

frame --> define climate change ==> produce climate change --through--> (the work of:)
•problem-identification
•claim-making
•attribution-laying
•boundary delineation
•counter-framing
•bridging
•amplification
•constructing identity-forming vocabularies and discourses
==> *alter an audience's ideological beliefs*

climate change literature has been dominated by economics, (geo)engineering, legal theory/policy studies ==> solutions (to climate change) --invoke--> markets, technologies, policies (with differing criteria about what constitutes legitimacy, authority, efficacy) }<--Campbell-- *before they get a solution, the phenomenon has already been scientized, politicized, mediatized, organized*

indigenous framing of climate change
drawing from indigenous cultures in the hope that a deeper emotional maturity might lead to a deep engagement with the environment which ultimately bestows life }--> framed as an existential threat ==> (question what it means to be) an ecologically interdependent species with moral agency @Chloe2

eschatological cliche --> “existentially significant activities are no longer possible ==> the loss of meaning” (=/= Cinderella)

[*]frame, framing: enfold audiences into an enclosure that is conceptually accessible

for example
•*ecological modernization* : a frame for climate change that seems to enclose the grreatest number of diverse stakeholders --- uses carbon as a way to engage diverse stakeholders, a centrifugal locus that is calculable, non-political, scientific ==> presents opportunities for innovation }--Campbell--> short-term strategy: a reification process that transforms climate change into “the carbon problem” ==> production of carbon markets that ironically serve as creative new modes of accumulation <-- reifies ecological maladaptation
•*catastrophic framing* of climate change --> backfires, moomerang effects, causing audiences to disbelieve the entire message
•*frame-bridging* --> when two issues ostensibly different are linked in complementariness in the same sphere as the concept in question (for example emphasizing the religious and moral dimensions of climate change ==> environment central to faith
•*emotional framing* --> we are suffering from a deficiency of *emotional knowledge* about climate change (=/= deficit of information) ==> locus of problem moves to the psychological affective realm ==> elevation of the problem to an existential threat or trauma --> (climate change becomes a factor in *identity formation*) we become more ecological in our cognition behaviour, affect
◦managers in organizations perform complex ‘affect-based’ work to translate the broader social emotions of climate change into the *local emotional landscape* ==establish==> new norms ==> alter the emotional salience of climate change (in the workplace) [<-- 26/06/2021 this has become the dominant framing in artistic research environments @apass, Pierre, Chloe2]

*(successful) frames: work through the integration of the phenomenon into a reality that is manageable* (=/= Campbell)
focus on the sustainability of discourses that are imaginable and thinkable and connectable with people's existing world =/= focus on the reality of the moving target


‘climate change’ politically more palatable مطبوع به ذائقه than ‘global warming’ in conservative circles

discursive evolution of climate change:
•1932 --> externality --> economics
•1960 --> wicked problem --> policy studies, public management
•1980 --> threat --> public media
•1988 --> global warming --> physical chemistry
•2000 --> contested debate --> science
•1968 --> tragedy of the commons --> ecological philosophy
◦collective action dilemma, common property dilemma, non-commitment =/= responsibility, transnational commons dilemma, historical versus new emitters, fossil fuel lobby and corporate power }--response-->{ develop techniques for more thorough understanding of ecological interdependencies, manage multi-stakeholder interests, unite common goals in public bad game, transnational issue-spanning, pragmatic incremental gains, address value-action gaps in individual consumption regimes
•1990 --> risk --> mathematics
•1990 --> war --> political economy
•1990 --> crisis --> science
•1990 --> catastrophe --> mathematics (used differently in public imaginary)
◦“dnd of days”, worst-case scenario, complete system collapse, extreme events, irreversible, non-calculative, non-gradual }--response-->{ use catastrophe framing to induce immediate action, fix temporal focus on visualization of the possible aftermath to prevent it Disrupt business-as-usual regimes, use urgency and fear to engage immediate action, emotional re-education, emergency planning
•2007 --> super wicked problem --> policy studies
◦time is running out, those who cause the problem are also seeking to provide a solution, the central authority needed to address it is weak or non-existent, current responses discount the future irrationally, psychological short-termism =/= long-termis }--response-->{ incentivize organizations, create path-dependent organizational interventions, progressive incremental trajectory, consensus-building, small coalitions
•2002 --> anthropocene --> geology
◦human-geological epoch (following holocene), new temporalities and spatialities, re-purposed as capitalocene, necrocene,, chthulucene etc. to incorporate political economy dimension of planetary terraforming, plantation, hyperobject }--response-->{ re-settlement of populations, adaption, repurposing the frame: capitalism to blame, not humans; capitalism surviving through exploitation


•negative externality --> should be internalized
•wicked problem --> climate change as threat
•emotional frame --> focus on values and morality
•debate frame --> balance-as-bias: dedicating half of the frame to counter-evidence of climate change --> fundamental paradox of collective action @Chloe2 --> tragedy of the commons @Nicolas
•risk framing --> forgrounding the endemic nature of the problem --> a logic of translatability : ‘risk خطر ==> commensurability توافق’
•war frame (turf wars of positions) --> a problem framing that rhetorically amplifies climate change --> logic of outsideness : ‘climate change = an enemy that is fought against’, (drawing from) emergency logic ==urge==> single-shot unified geotechnical solutions
•crisis frame --> emotional framing --leverage--> temporal logic : a climax point (peak oil, peak carbon, etc.) points to the narrowing window of opportunity to act -->
•catastrophic framing --> (using emotional language) locates the frame in the aftermath of a climate changed [<-- a popular public framing of the problem]
•super wicked problem --> temporal logic of time running out --pointing-->
◦irrational future disounting
◦lack of a central organizing authority
◦
•anthropocene --> temporal logic + pervasive spatiality ==> situating the category in deep time + planetary scale [<-- a frame used by organizations]


[*]problem: analytical techniques that lend themselves to core framing tasks of “what, who, why, when, where” of a particular issue (<-- ‘research problem’ is a foundation of this technique)

define boundaries of climate change --to-->
•focus on who is responsible
•ask why is it happening
•identify when is it happening
•locate where

(Campbell's) meta-observation ==> more each field discovers about climate change ==> category expansion (the more it seems to grow in scale)

*what Campbell finds in the discursive evolution of climate change*: a manifestation of (what the philosophical movement known as speculative realism criticizes as) [*]correlationism: we only ever have access to the correlation between thinking & being, a means to temper the real, to constrain it such that is becomes thinkable to human categories (yoke thinking & being together : we cannot think the unthought without relating it to existing correlates) }--Meillassoux--> never able to get out of the relation being thought and being to distinguish between an object & properties belonging to the subjective access to the object --> bad idea of epistemology ==> recuperates climate change within categories that make it seam manageable =/= (Campbell claiming) *climage change : ontological world* ==> it is everywhere and nowhere, present at all levels and yet absent as a distinct “thing” we can point to


Meillassoux --> how difficult it is to think anything without in some way introducing a qualification that one cannot know it without rendering it “for-us” though our framing = *it cannot be known absolutely*

(problem of access:) anti-realism within continental tradition of philosophy ==> the idea that reality is inaccessible in-itself =/= Meillassoux's attempt to ***fuse reality with speculation in a logical manner***

to deploy speculative leap to defuse the problem of access --> *weird realism* to avoid the paths of analytic thought, positivism, scientism (~?!=> religion, faith, conspiracy theory, paranoia, ,,)

correlationism ==> despite repeatedly showing that it creates massive sudden fluctuating geologic singularities, climate change is still folded back into known organizational coordinates
}--> *interactional openness* (+ temporal boundedness) (@apass) ==> negotiation complexity, high technical policy instrument, multiplication of actors,  multiplication of negotiation tracks
}==> *solutions shift from a field-endogenous catalyst of institutional change --to--> a mechanism of field maintenance*
}--Campbell--> framing of climate change ==dictate==> the organizational structure to address it ==> misrecognize what it is
=/= ***a world [=/= a problem] ==generates==> problems (that no current organizational form can address)***


correlationism (--> prevailing belief that human reason cannot attain certainty in metaphysical, religious, moral matters) ==Meillassoux==> fear of dogma/absolute (deep-seated desire to be non-dogmatic) ==> *knowledge becomes a matter of belief* ==>{ reason undergoes a process of religionizing : ‘reason = a means to buttress claims based on faith’ =/= aiming to capture absolute knowledge itself, condemning irrational claims upon it }==> ***discourage hierarchies of reason (always to slightly disblieve waht we believe) [<-- happens in apass!]


speculative realism ==>
1. *organizational research* (@Chloe2) in the future must be deidicated to finding the right categories to account for a new worl (and not for a superwicked problem)
2. enables us to approach climate change from the *widest rational angle*
3. (‘climate change = world’ ==>) we can begin to theorize the escalation and absolutization of ethics that is necessary to authentically occupy it --Campbell--> bleak optimism: acceptance of ecological collapse + begin the necessary work to organize within the new world of climate change (@Inga)


dialectical process of critique and reassessment <-- absorbed by organizations
•strategic agenda
•framed as an opportunity
•how climate change is always conceived as something “outside” that needs to be internalized by the organization


(Campbell thinking with Meillassoux) laws of nature changing (~ *forms of emergence without precedent* [three cases/advents --> *radical discontinuities rupture the fabric of what has come before*]):
**world of material =/= world of life =/= world of thought**
1. matter: reducible to what can be theorized in physico-mathematical terms
2. life: (understood more specifically as a set of terms:) affections, sensations, qualitative perceptions, etc. (--> cannot be reduced to material processes)
3. thought: understood as a capacity to arrive at the ‘intelligible content’ bearers of eternity (--> cannot be reduced to life processes)
}--> ****n the transition from non-life to life : the laws of biological life were not contained in the pre-life world --> they emerged ex nihilo (they were not immanent in [nor emerged from] the previous laws)****
--> (Meillassoux:) reality can generate advents on its own =/= the idea of vitalism: the idea that reality contains a hidden organization guided by transcendent intervention


to think of an ontological core for climate change where it is regarded as a world (in the Meillassouxian sense) --> situate climate change as a discontinuity --> *new world will create novelty in organization that exceeds thinkability today*

(from the position of speculative realism) what is important is (the “=/=” of) ‘holocene =/= anthropocene’ (and not the anthropocene)
•what did the world look like at the beginning of holocene?
holocene ==created==> epistemological categories that lasted thousands of years and became the most fundamental modes through which we understand & organize:
◦birth of language
◦birth of religion
◦concept of resources
◦concept of exchange
◦concept of exchange
◦invention of all known technology
◦development of agriculture
◦domestication
◦urbanization
==(by this metric)==> ‘climate change = world’ marks the end of organization as we can think it 😱


(let's widen rationality rather than abandoning it)

speculative realism --Campbell--> (a strategy for thinking at the) widest rational angle

example of speculative realism --> Meillassoux's spectral dilemma: [theist] resurrection of the dead (to provide justice for unjust deaths) + [atheist] inexistence of God (to absolve God of past injustices ~ meaningless deaths) ==> it is possible that God might emerge in the future --> complete justice has an ontological & real basis }-->
•the possibility of living according to *absolutizating thoughts* (one of Meillassoux's main tactics is to raise the stakes extremely high to show that *ethical commitments are either absolute or not* [--Campbell--> to speak in absolutizating ways about climate change]) (=/= focus on rthical dilemmas as epistemological conundrums and escalation of ethics to the status of a universal absence of justice ==> despondency + cynicism)

(the problem of) critical philosophy wants to avoid dogmatism, but it also incubates dogmatism because in abandoning any ratinoal access to the absolute (they want to be devoid of the slightest pretension to rationality) it renders this space accessible only by dogmatic faith and irrationality
--> (an unintentional and undesirable by-product of healthy scientific scepticism:) the mild sensible scepticism we hold towards “reality” cab be exlpoited to undermine any and all belief in it : climate change ==> logic schism =/= object of/for knowledge (both sceptics and believers use knowledge to deepen their differing positions =/= to elucidate the situation) [---> go to Tsing's coalescence]


correlationism ==activate==> a deeply seeted belief that *we are a necessary part of reality* (a permanent fixture), even when we know rationally that we have not always been
=/= (more ontologically authentic) non-correlationist perspective --> we are a moment in time
--> speculative realism: تدارکی preparatory device, an attitude engine, a strategic lens (to see ‘climate change = world’):
1. climate change has already happened
2. climate change marks the end of human civilization
}--> how do we adjust?

The greatest challenge we face is a philosophical one: *understanding that this civilization is already dead*. The sooner we confront our situation and realize that there is nothing we can do to *save* ourselves, the sooner we can get down to the difficult task of *adapting*, with mortal humility, to our new reality. [=/= declare urgency]
-Scranton

hope =/= optimism
  |(?)       |(?)
saving =/= adopting
(the world) (to the world)


!!!☠️
[bleak mood]
(climate change -->) multi-leveled death:
•loss of a civilization
•irreversible death of difference (biodiversity)
•ultimate limit of the human project
•
=/= (modernity -->) secret belief that this civilization will last forever

(what could be opportunities for) **creative foreclosure** of the old world --> space for optimism ♥
--> ****preparing for an end without apocalypse**** [= foreclosure, @Goda and Sina dictionaryofapocalypse.com] ([curatorial?] organizing for the end of the world that is an escalated absolutizing commitment to divest justly) --> ****organizing without hope*** [=/=? death drive]

(we need دورویی) two-faced {<-- I think artists from Iran and former Soviet Union countries with *double consciousness* تجربه چندگانگی تجربه دوگانگی are good at *hopeless optimism* خوش بین ناامید}
1. acknowledge the unbounded unthinkabile incalculable nature of this new reality
2. a chance to experiment with organizational forms of justice, ethics, politics, reason (that are without precedent)


{(examining growing boundaries of) climate change ==> increasing category expansion ==> epistemologies cannot encompass climage change reality}--Campbell--> (we are) afforded a chance to ontologize it

speculative realism: a mode of commitment to a non-correlated reality --Campbell--> an organizational strategy ==> a mood --> bleak optimism


unthinkability: refusal to let framing occur

...................................

how mythology is being used in consumer research
[...]
[Tillotson and Martin offering various myth typologies to support theorists in evaluation of myth theories and appropriate integration of theoretical advancements in the field of consumer culture theory:] --> how consumer researchers have sailed though every discipline--from psychology, sociology, anthropology and cultural studies, to literary criticism, history and political economy...
myth has been understood in consumer research from five perspective:
•symbolic
•functionalist
•semiotic
•structuralist
•critical theory
•monomythic


Weber{ modern bur[...]