[...]needed to create authentic sense of who we are*** (<== protagonist: Chanel-clad Parisian on the rain-soaked cobbles of a Montmartre morning, the sweat-soaked Nikes of a determined athlete in an empty basketball court in the Bronx, etc. disseminated through Instagram, Pinterest and Tumblr. [--> this works together but in reverse in film industry the protagonists wearings and style are used to sell that specific identity who wears them])
}==> *every single person cares about the clothes they wear*
-4- *to re-categorize clothing* (perceptual categories are critical to marketers, for example tourism brands worked hard for decades to change the idea of a holiday abroad from the category of luxury to that of necessity, clothes have moved to the status of a coffee to grab and go) <== equivalencing: degraded quality of the garment allows a decrease in the price [==> powerful psychological effect compounded by the retailscape: shoes in are sold on rails like packets of sweets, T-shirts offered in basins at the check-out, etc.]

***advertising (images) = secular magic***
==inducing==> a powerful desire to indulge in the fantasy of being:
•a solitary and steely-gazed athlete
•a sophisticated and urbane Parisian girl
•

Campbell: “The moment that I say that fashion brands do not affect me is the very moment that they have”

pleasurable daydreaming innate to us all

marketing is often a practice of *breaking taboos* ==guarantees==> brand success

detergent, apparel, car or cosmetics brands ==produce==> the monolithic, repetitive idea of ‘clean flawlessness’ that infiltrates our value systems

clothes = portals to different realities

*enclothed cognition*: the influential way clothes change psychological mood, the way clothes allow us to take up certain social roles more authentically

Alessi: fashion is social (its Latin root ‘factio’: a group of people acting together) =/= Campbell: i use clothes (fashion) as a social grammar to communicate with these others

universal clothing in sci-fi is such a lie, because that would remove one of the primary ways in our culture that we have for expressing ourselves


we need to change the manifestation rather than deny the yearning }--> Campbell proposes: slow fashion, re-categorization of clothing back to investment in long-term, high-quality items

...................................

[title]
nonhuman rationality

(Meillassoux's) speculative realism ==> climate change = a new world (for which we do not have categories)

Meillassoux's concepts { nonhuman + rational --Campbell--> ontologically think about climate change =/= (despondency & passivity) equivocal status of climate change }==> bleak optimism: climate change has already happened + human civilization must learn how to die in a way that is a *creative and just foreclosure of the earth's organizational forms*


organization: an environment-making process
--> drawing of ‘general lines’ in the fabric of the whole ==constitute==> most basic mode of existence
--> making of some sort of cut in the universe to simultaneously create & order an inside from an outside [~ *bracket ‘a’ reality out from an undifferentiated plasmic whole* ~= framing]
==produce==> elements of a reality that can be controlled by human intervention

*how we frame climate change will determine the future of life on earth*
[--Sina--> that is why we need more curatorial skills: variational + organizational]


frame: strategic device, a mode of coping with the hugeness of reality (framing moves:)
1- bounding --> defining, separating, assimilating
2- stabilizing --> fixing, delimiting, controlling
3- bring into view --> empirical, technologies of representation, controlling

frame:
•useful models for viewing reality
•recursive lenses through which that phenomenon is measured and acted upon

climate change and new frames emerge side-by-side:
climate change as:
•externality
•superwicked problem
•anthropocene


**what if climate change is unframeable?** [<-- art is good at dealing with this]
climate change qualities:
•unboundedness: hard to separate what is climate change and what is not
•incalculability: intotalizable effects ==> emergencies and materialities that are beyond known forms of planning and organizing
•unthinkability: it escapes each time we try to capture it empirically, organizationally, psychologically

}--> *questions that have no logical or empirical answer ==> ontological* (they concern its ontology) ~ we do not see its fundamental being

end of empirical/logical = beginning of ontological (secular)
                                           =/=
end of empirical/logical =? beginning of eschatological (nonsecular)


}--Campbell--> **ontologization of climate change**
*climate change = the world we live in =/= a problem within the world*

[*]climate change: the absolute context that determines what is possible + what has replaced a previous world
(i find Meillassoux + Campbell argumentation more convincing than Morton's hyperobject)


climate change as “problem” (that can be framed), “thing”, “within the world” [=/= the world: generative context from where problems emerge ==> forms of organization without precedent] ==problem==>
1. epistemological assumptions (+ expectations + responses)
2. unable to encompass (the qualities of climate change)
3. misrecognition of climate change


speculative realist idea of world

[*]speculative realism: a strategy for thinking, organizing, solving at the *widest rational angle: a form of thinking and acting that is concerned with the fundamental structure of reality in its absolute and unconditioned form (=/= manifestations of phenomena) ==> to deliver metaphysical truths unto the world without deforming them with the forceps انبر جراحى of one's own epistemic apparatus
(as) ontological threat ==Campbell==> escalation and absolutization of ethics (*that is necessary to aithentically occupy it*)
@apass: constant investigation of one's epistemology (=/= ontology) in artistic research
--Sina--> the danger of ontologization...

**massively expansive vista of rationality** =/= disavowing rationality

(the old philosophical idea of) the absolute =/= equivocal status

bleak optimism: organizing without hope <== climate change has already happened
--> how to die : a creative form of foreclosure that unlocks a justice that cannot exist without realizing the ontological dimensions of climate change


frame: general organizing device ==>
•define problems
•diagnose causes
•suggest solutions
(their) argumentative strength ==influence==> organization

frame --> define climate change ==> produce climate change --through--> (the work of:)
•problem-identification
•claim-making
•attribution-laying
•boundary delineation
•counter-framing
•bridging
•amplification
•constructing identity-forming vocabularies and discourses
==> *alter an audience's ideological beliefs*

climate change literature has been dominated by economics, (geo)engineering, legal theory/policy studies ==> solutions (to climate change) --invoke--> markets, technologies, policies (with differing criteria about what constitutes legitimacy, authority, efficacy) }<--Campbell-- *before they get a solution, the phenomenon has already been scientized, politicized, mediatized, organized*

indigenous framing of climate change
drawing from indigenous cultures in the hope that a deeper emotional maturity might lead to a deep engagement with the environment which ultimately bestows life }--> framed as an existential threat ==> (question what it means to be) an ecologically interdependent species with moral agency @Chloe2

eschatological cliche --> “existentially significant activities are no longer possible ==> the loss of meaning” (=/= Cinderella)

[*]frame, framing: enfold audiences into an enclosure that is conceptually accessible

for example
•*ecological modernization* : a frame for climate change that seems to enclose the grreatest number of diverse stakeholders --- uses carbon as a way to engage diverse stakeholders, a centrifugal locus that is calcula[...]