[...]industry the protagonists wearings and style are used to sell that ="trms">specific identity who wears them='lgc'>])
='lgc'>}='lgc'>='lgc'>==> ='strcls'>*every single person cares about the clothes they wear='strcls'>*
="lstsrd">-4- ='strcls'>*to re-="trms">categorize clothing='strcls'>* (perceptual ="trms">categories are critical to ="trms">marketers, ='thdf'>for example tourism brands worked hard for decades to change ='thdf'>the idea of a holiday abroad from the ="trms">category of luxury to that of necessity, clothes have moved to the status of a coffee to grab and go) ='lgc'><='lgc'>== equivalencing='lgc'>: degraded quality of the garment allows a decrease in the price ='lgc'>[='lgc'>='lgc'>==> powerful psychological effect compounded by the retailscape='lgc'>: shoes in are sold on rails like packets of sweets, T-shirts offered in basins at the check-out, etc.='lgc'>]

='strcls'>***advertising (images)='lgc'> = secular magic='strcls'>***
='lgc'>==inducing='lgc'>='lgc'>==> a powerful desire to indulge in the fantasy of being='lgc'>:
="lsts lst1">•a solitary and steely-gazed athlete
="lsts lst1">•a sophisticated and ="trms"nttrm="disturban">urbane Parisian girl
="lsts lst1">•

="ppl">Campbell='lgc'>: “The moment that I say that ="trms">fashion brands do not ="trms">affect me is the very moment that they have”

pleasurable daydreaming innate to us all

="trms">marketing is often a practice of ='strcls'>*breaking taboos='strcls'>* ='lgc'>==guarantees='lgc'>='lgc'>==> brand success

detergent, apparel, car or cosmetics brands ='lgc'>==produce='lgc'>='lgc'>==> the monolithic, repetitive idea of ‘clean flawlessness’ that infiltrates our value ="trms">systems

="large lg2" stl="font-size:110%"> clothes='lgc'> = portals to ="trms">different realities

='strcls'>*enclothed cognition='strcls'>*='lgc'>: the influential way clothes change psychological mood, the way clothes allow us to take up certain ="trms">social roles more authentically

="frds scrmbld"nttrm="Alex,Alert,Aleph,Alessi">Alessi='lgc'>: ="trms">fashion is ="trms">social (its Latin root ‘factio’='lgc'>: a group of people acting together) ='lgc'>=/= ="ppl">Campbell='lgc'>: i use clothes (="trms">fashion) as a ="trms">social grammar to ="trms">communicate with these others

universal clothing in sci-fi is such a lie, because that would remove one of the primary ways in our culture that we have for expressing ourselves


we need to change the manifestation rather than deny the yearning ='lgc'>}='lgc'>='lgc'>--> ="ppl">Campbell proposes='lgc'>: slow ="trms">fashion, re-="trms">categorization of clothing back to investment in long-term, high-quality items

="large lg1" stl="font-size:126%"> ="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

='lgc'>[title='lgc'>]
nonhuman rationality

(Meillassoux's) speculative realism ='lgc'>='lgc'>==> climate change='lgc'> = a new ="trms">world (for which we do not have ="trms">categories)

Meillassoux's concepts ='lgc'>{ nonhuman ='lgc'>+ rational ='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ="trms">ontologically think about climate change ='lgc'>=/= (despondency ='and'>& passivity) equivocal status of climate change ='lgc'>}='lgc'>='lgc'>==> bleak optimism='lgc'>: climate change has al="trms"nttrm="already,spread">ready happened ='lgc'>+ human civilization must learn how to die in a way that is a ='strcls'>*creative and just foreclosure of the earth's organizational forms='strcls'>*


organization='lgc'>: an environment-making process
='lgc'>='lgc'>--> drawing of ‘general lines’ in the fabric of the whole ='lgc'>==constitute='lgc'>='lgc'>==> most basic mode of existence
='lgc'>='lgc'>--> making of some ="trms">sort of cut in the universe to ="trms">simultaneously create ='and'>& order an inside from an outside ='lgc'>[='lgc'>~ ='strcls'>*bracket ‘a’ reality out from an un="trms">differentiated plasmic whole='strcls'>* ='lgc'>='lgc'>~= framing='lgc'>]
='lgc'>==produce='lgc'>='lgc'>==> elements of a reality that can be controlled by human ="trms">intervention

='strcls'>*how we frame climate change will determine the future of life on earth='strcls'>*
='lgc'>[='lgc'>--="frds">Sina='lgc'>='lgc'>--> ='thdf'>that is why we need more curatorial ="trms">skills='lgc'>: variational ='lgc'>+ organizational='lgc'>]


frame='lgc'>: strategic device, a mode of coping with the hugeness of reality (framing moves='lgc'>:)
="lstsrd">1- bounding ='lgc'>='lgc'>--> defining, separating, assimilating
="lstsrd">2- stabilizing ='lgc'>='lgc'>--> fixing, delimiting, controlling
="lstsrd">3- bring into view ='lgc'>='lgc'>--> ="trms">="trms">empirical, ="trms">technologies of re="trms">presentation, controlling

frame='lgc'>:
="lsts lst1">•useful models for viewing reality
="lsts lst1">•recursive lenses through which that ="trms">phenomenon is ="trms">measured and acted upon

climate change and new frames emerge side-by-side='lgc'>:
climate change as='lgc'>:
="lsts lst1">•externality
="lsts lst1">•superwicked problem
="lsts lst1">•="trms">anthropo="trms">cene


='strcls'>**what if climate change is unframeable='qstn'>?='strcls'>** ='lgc'>[='lgc'><='lgc'>-- art is good at dealing with this='lgc'>]
climate change qualities='lgc'>:
="lsts lst1">•unboundedness='lgc'>: hard to separate what is climate change and what is not
="lsts lst1">•incalculability='lgc'>: intotalizable effects ='lgc'>='lgc'>==> emergencies and ="trms">materialities that are beyond known forms of planning and organizing
="lsts lst1">•unthinkability='lgc'>: it escapes each time we try to capture it ="trms">="trms">empirically, organizationally, psychologically

='lgc'>}='lgc'>='lgc'>--> ='strcls'>*="trms">questions that have no logical or ="trms">="trms">empirical answer ='lgc'>='lgc'>==> ="trms">ontological='strcls'>* (they concern its ="trms">ontology) ='lgc'>~ we do not see its fundamental being

end of ="trms">="trms">empirical/logical='lgc'> = beginning of ="trms">ontological (secular)
                                           ='lgc'>=/=
end of ="trms">="trms">empirical/logical ='lgc'>=='qstn'>? beginning of eschatological (nonsecular)


='lgc'>}='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ='strcls'>**="trms">ontologization of climate change='strcls'>**
='strcls'>*climate change='lgc'> = the ="trms">world we live in ='lgc'>=/= a problem within the ="trms">world='strcls'>*

='lgc'>[='strcls'>*='lgc'>]climate change='lgc'>: the absolute context that determines what is possible ='lgc'>+ what has replaced a previous ="trms">world
(i find Meillassoux ='lgc'>+ ="ppl">Campbell argumentation more convincing than ="ppl">="ppl">Morton's hyperobject)


climate change as “problem” (that can be framed), “thing”, “within the ="trms">world” ='lgc'>[='lgc'>=/= the ="trms">world='lgc'>: generative context from where problems emerge ='lgc'>='lgc'>==> forms of organization without precedent='lgc'>] ='lgc'>==problem='lgc'>='lgc'>==>
="lstsrd">1. ="trms">epistemological assumptions (='lgc'>+ expectations ='lgc'>+ ="trms">responses)
="lstsrd">2. unable to encompass (the qualities of climate change)
="lstsrd">3. misrecognition of climate change


speculative rea="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list idea of ="trms">world

="large lg3" stl="font-size:111%"> ='lgc'>[='strcls'>*='lgc'>]speculative realism='lgc'>: a strategy for thinking, organizing, solving at the ='strcls'>*widest rational angle='lgc'>: a form of thinking and acting that is concerned with the fundamental structure of reality in its absolute and unconditioned form (='lgc'>=/= manifestations of ="trms">phenomena) ='lgc'>='lgc'>==> to deliver ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphysical truths unto the ="trms">world without deforming them with the forceps انبر جراحى of one's own ="trms">epistemic ="trms">apparatus
(as) ="trms">ontological threat ='lgc'>==="ppl">Campbell='lgc'>='lgc'>==> escalation and absolutization of ethics (='strcls'>*that is necessary to aithentically occupy it='strcls'>*)
='at'>@="nms">apass='lgc'>: constant investigation of one's ="trms">epistemology (='lgc'>=/= ="trms">ontology) in artistic research
='lgc'>--="frds">Sina='lgc'>='lgc'>--> the d="trms"nttrm="danger,stranger">anger of ="trms">ontologization...

='strcls'>**massively expansive vista of rationality='strcls'>** ='lgc'>=/= disavowing rationality

(the old philosophical idea of) the absolute ='lgc'>=/= equivocal status

bleak optimism='lgc'>: organizing without hope ='lgc'><='lgc'>== climate change has al="trms"nttrm="already,spread">ready happened
='lgc'>='lgc'>--> how to die ='lgc'>: a creative form of foreclosure that unlocks a justice that cannot exist without realizing the ="trms">ontological dimensions of climate change


="large lg4" stl="font-size:111%"> frame='lgc'>: general organizing device ='lgc'>='lgc'>==>
="lsts lst1">•define problems
="lsts lst1">•diagnose causes
="lsts lst1">•sug="trms">gest solutions
(their) argumentative strength ='lgc'>==influence='lgc'>='lgc'>==> organization

frame ='lgc'>='lgc'>--> define climate change ='lgc'>='lgc'>==> produce climate change ='lgc'>--through='lgc'>='lgc'>--> (the work of='lgc'>:)
="lsts lst1">•problem-identification
="lsts lst1">•claim-making
="lsts lst1">•attribution-laying
="lsts lst1">•boundary delineation
="lsts lst1">•counter-framing
="lsts lst1">•bridging
="lsts lst1">•amplification
="lsts lst1">•constructing identity-forming ="trms">vocabularies and discourses
='lgc'>='lgc'>==> ='strcls'>*alter an audience's ideological beliefs='strcls'>*

climate change ="trms">literature has been dominated by economics, (geo)engineering, legal theory/policy studies ='lgc'>='lgc'>==> solutions (to climate change) ='lgc'>--invoke='lgc'>='lgc'>--> ="trms">markets, ="trms">technologies, policies (with differing criteria about what constitutes legitimacy, ="trms">authority, efficacy) ='lgc'>}='lgc'><='lgc'>--="ppl">Campbell='lgc'>-- ='strcls'>*before they get a solution, the ="trms">phenomenon has al="trms"nttrm="already,spread">ready been ="trms">scientized, politicized, mediatized, organized='strcls'>*

indigenous framing of climate change
drawing from indigenous cultures in the hope that a deeper emotional maturity might lead to a deep engagement with the environment which ultimately bestows life ='lgc'>}='lgc'>='lgc'>--> framed as an existential threat ='lgc'>='lgc'>==> (="trms">question what it means to be) an ="trms">ecologically ="trms">interdependent ="trms">species with moral ="trms">agency ='at'>@="frds scrmbld">="frds scrmbld">Chloe2

eschatological cliche ='lgc'>='lgc'>--> “existentially significant activities are no longer possible ='lgc'>='lgc'>==> the loss of meaning” (='lgc'>=/= ="nms">Cinderella)

="large lg5" stl="font-size:110%"> ='lgc'>[='strcls'>*='lgc'>]frame, framing='lgc'>: en="trms">fold audiences into an enclosure that is conceptually accessible

='thdf'>for example
="lsts lst1">•='strcls'>*="trms">ecological ="trms">modernization='strcls'>* ='lgc'>: a frame for climate change that seems to enclose the grreatest number of diverse stakeholders ='lgc'>='lgc'>--- uses carbon as a way to engage diverse stakeholders, a centrifugal locus that is calculable, non-political, ="trms">scientific ='lgc'>='lgc'>==> ="trms">presents opportunities for innovation ='lgc'>}='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> short-term strategy='lgc'>: a reification process that transforms climate change into “the carbon problem” ='lgc'>='lgc'>==> production of carbon ="trms">markets that ironically serve as creative new modes of accumulation ='lgc'><='lgc'>-- reifies ="trms">ecological maladaptation
="lsts lst1">•='strcls'>*catastroph[...]