[...]umanity and ="trms">nature ='lgc'>='lgc'>--> ="trms">nature is mythologized as a state of harmony, ="trms">science and ="trms">technology as forbidden knowl="trms"nttrm="knowledge,Knowledge">edge
="lsts lst1">•='strcls'>*gnostic myth emerged from a desire of ="trms">consumers to bridge ="trms">technology and spirituality ='lgc'>='lgc'>--> “the immune ="trms">system is ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphorically rendered as a mysterious im="trms">material force, constituted by intricate mind-body connections and ephemeral energistic forces, which can be brought to practical ends through quasi-magical practices of ho="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic healing” ='lgc'>[="ppl">Thompson 2004='lgc'>]
='lgc'>}='lgc'>='lgc'>--> advertisers exploit these tensions as conflicting ideologies converge with reality
brand ='lgc'>='lgc'>==> a point of ="trms">difference ='lgc'>+ op="trms">positional meanings ='lgc'>='lgc'>--> ='lgc'>[for example the attraction of the coffee shops that don't personify the ="ppl">="ppl">Starbucks hegemony ='lgc'>~='lgc'>] anti-hegemonic ="trms">consumers hold strong preferences for decor that ="trms">symbolises the counter-culture

(="ppl">Thompson ='lgc'>+ ="ppl">Barthes ='lgc'>='lgc'>==> Kristensen, Boye, Askegaard='lgc'>:) how ="trms">communities develop conceptualizations of ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right and wrong
='strcls'>*moral ="trms">systems are inherently ideological='strcls'>* in order to emancipate ="trms">consumers from these forces critical reflection must occur='strcls'>***
='at'>@constant and ="nms">apass='lgc'>: ='strcls'>***="trms">consumers don't escape the ="trms">market per se but instead reshape collective identity through counter-mythology='strcls'>***
(='thdf'>for example) hipster ="trms">consumer's attempt to demythologize a ="trms">consumption ideology in order to protect themselves from mainstream ="trms">consumers or ‘followers’ (when followers encroach on inside values='lgc'>:) ="trms">consumers demythologize their ="trms">consumption practices ='lgc'>==allowing='lgc'>='lgc'>==> new avenues of ="trms">consumption to occur in an emancipated state

(critical theorists='lgc'>:) ='strcls'>**="trms">market='lgc'> = arena of domination and power struggle='strcls'>**
='lgc'>='lgc'>==> ="trms">consumerism can be enslaving and manipulative mythology ="trms">crafted by the ruling class, can be overcome through resistance and demythologizing ='lgc'>='lgc'>==> ='strcls'>***emancipation='lgc'> = (a form of) new ="trms">consumption arenas (that hold a favourable power dynamic for ="trms">consumers)='strcls'>***

mythology ='lgc'>='lgc'>--> ="trms">consumer resistance, emancipation and identity projects

neoliberalism='lgc'>:
="lsts lst1">•="trms">community-based meaning of goods
="lsts lst1">•individuals (able of) attaching meaning to objects in their own self-expressive way

="large lg2" stl="font-size:110%"> mythology research='lgc'>: shifted from ‘myth as organizational cohesion’ to ‘understanding ="trms">agency and emancipatory ="trms">consumption practices in oppressive ="trms">situations’

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with Ereshefsky
how to do ="trms">scientific ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphysics='qstn'>?
="lsts lst1">•conduct piecewise and local ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphysics (not universa="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphysics, not ="trms">science ="trms">fiction)
="lsts lst1">•balance ="trms">naturalism and normativity
="lsts lst2">◦="trms">naturalism ='lgc'>='lgc'>--> learn about ="trms">different ="trms">scientific practices that have ="trms">different aims
="lsts lst2">◦normativity ='lgc'>='lgc'>--> evaluate how well those practices achieve those (="trms">epistemic and ="trms">pragmatic) aims
="lsts lst1">•


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filial piety ='lgc'>='lgc'>--> family formation ='lgc'>+ ="trms">consumption behaviours (in Asian context)
(public policymakers and) ="trms">social ="trms">marketers addressing family dissatisfaction

="large lg1" stl="font-size:128%"> understanding family identity has important implications for ="trms">consumption ='lgc'>--western='lgc'>='lgc'>-->
="lsts lst1">•how meal ="trms">consumption helps to maintain family bonds
="lsts lst1">•how home-made meals are useful in constructing and ="trms">communicating family identity (='at'>@="nms">apass, ="frds scrmbld"nttrm="Leonardo">Leo, ="frds scrmbld">Sarah, food-ing, ‘="trms">formulations of family identity ='lgc'>='lgc'>~=!='qstn'>? collective’)
="lsts lst1">•how families preserve identity through the transfer of inalienable possessions
="lsts lst1">•how families navigate complex ="trms">consumption choices such as involving parenthood
="lsts lst1">•


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(="ppl">Campbell ='lgc'>+ Saren ='lgc'>='lgc'>-->) ='lgc'>[='strcls'>*='lgc'>]posthumanism='lgc'>: an ="trms">aesthetic (not just an ="trms">epistemology) that blends='lgc'>:
="lstsrd">1. the primitive
="lstsrd">2. ="trms">technology
="lstsrd">3. ="trms">horror

='lgc'>[='strcls'>*='lgc'>]="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">morphosis='lgc'>: (an engine that encourages the viewer) to recognize life not as being, but as perpetual becoming ='lgc'>=/= (liberatory promises of) ‘flow’

(each ="trms">articulating opposing fantasies of posthumanism='lgc'>:)
="trms">morphing ='lgc'>=/= mutating

primal ="trms">technology

proto-atavism نياکان گرايى ='lgc'>='lgc'>--> ='strcls'>***multiple paradigms of life exist on the peripheries of humanist life='strcls'>***

="ppl">Campbell ='lgc'>='lgc'>--> a posthuman biology (an ethical imperative that in a ="trms">technological age, that life is not just life)


Golem ='lgc'>='lgc'>--> perennial ="trms">horror in western ="trms">imagination
Jewish psalms of the 6th century
formation of life (golmi='lgc'>: unformed limb) ='lgc'><='lgc'>==emanate='lgc'>== mother's womb ='and'>& nonhuman earth itself
='lgc'>--exemplifies='lgc'>='lgc'>--> how ='strcls'>*western humanist versions of ="trms">technology tend to create a master-servant dialectic='strcls'>* (master-slave) and anything that threatens this divide invokes ="trms">horror
(roots embedded in the Romantic tradition='lgc'>:)
="lsts lst1">•“frankenfood” (mash up o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal and unexpected food combinations, genetically modified crops)
="lsts lst1">•genetic engineering ="trms">technologies
="lsts lst1">•“revenge of ="trms">nature”
="lsts lst1">•“="trms">nature out of control” leitmotif
="lsts lst1">•
='strcls'>*since antiquity (in the west) ="trms">technology has been ="trms">simultaneously imbued with magic and rationality, evil and redemption, trickery and transparency ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="ppl">Baxstrom ='lgc'>+ ="ppl">Meyers Realizing The Witch='lgc'>]

="ppl">Descartes='lgc'>: the philosopher who provided the western ="trms">imagination with the most enduring model of the human ='lgc'>='lgc'>--> preoccupation with mechanism as something that ="trms">pervaded machines, bodies and ="trms">animals but never the non-="trms">material, spiritual realm of the mind

="large lg3" stl="font-size:110%"> ='strcls'>*eschatological significance attached to ="trms">technology='strcls'>*
="trms">schizoid stance, alternating between the ="trms">technophobic and the ="trms">technophilic (='lgc'>='lgc'>--> expressed in avant-garde)='lgc'>: Dadaism, Futurism, Cubism, constructivism)
="lsts lst1">•="trms">technocs ="trms">aestheticized and fetishized='lgc'>: ="trms">world expos such as the Crystal Palace, garden cities, the ="trms">cite industrielle, Citta Nuova, the Werknund, etc.
="lsts lst1">•military machinery of first ="trms">world war which alienated human life while at the same time making the human inhuman

='strcls'>*="trms">technology as revold='strcls'>*
="trms">imagined as rebellious and repellent
(human civilization) haunted by the temptation of a reverse evolution which coexists in it with the potential for progress
='lgc'>='lgc'>--> ='strcls'>*="trms">techno-="trms">anxiety='lgc'>: potential infallibility of the ="trms">technological

(teratology, wider context of studies on ="trms">monsters)
logic of contemporary ="trms">technoculture ='lgc'>--="trms">trope='lgc'>='lgc'>-->
="lsts lst1">•primitive
="lsts lst1">•="trms">technology
="lsts lst1">•="trms">horror


="large lg4" stl="font-size:112%"> (="ppl">Campbell drawing from a larger) ="trms">intertextual repertoire consisting of advertising, film, and other images in visual culture
='lgc'>='lgc'>--> ="trms">aesthetic conflation of the primitive, ="trms">technology, and ="trms">horror points to three new concepts='lgc'>:
="lsts lst1">•="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">morphing='lgc'>: ='lgc'>{<='lgc'><='lgc'>--='strcls'>** exactly my problem with Manning's process philosophy='lgc'>}
="lsts lst2">◦(a logic of) ='strcls'>***identity as constant becoming='strcls'>***
="lsts lst2">◦='strcls'>***emphasis on flow='strcls'>*** (as a necessary way to understand process)
="lsts lst1">•primal ="trms">technology ='lgc'>=/= (humanist and ="trms">pervasive) concept of ="trms">technology as ="trms">modern, progressive, clean, nonalive
="lsts lst1">•proto-atavism='lgc'>: evolutionary traits from the future can exist in the ="trms">present (='lgc'>=/= atavism='lgc'>: evolutionary traits from the ="trms">past can exist in the ="trms">present) ='lgc'>[='lgc'>]
='lgc'>='lgc'>==> type of posthuman biology conception of life

(let's have atavism instead of activism)

="ppl">Campbell ='lgc'>='lgc'>--> ='strcls'>*critique the almost universal celebration of flow in contemporary philosophical thought='strcls'>* ='lgc'>{='lgc'><='lgc'>-- yes yes! thank you! ='heart'>♥='lgc'>}


primitive='lgc'>: a site of primordial simplicity ='lgc'>='lgc'>~= o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginary unity ='lgc'>}='lgc'><='lgc'>== ="trms">history of ="trms">technology ='lgc'><='lgc'>--(told from a western lens)='lgc'>-- gradual progression and sophistication of the ="trms">technical (='thdf'>for example Black Panther film)
="prgrph">-the ="trms">presence or absence of ="trms">specific ="trms">technologies has often been ="trms"nttrm="already,spread">read as a marker of cultural ‘backwardness’ ='lgc'><='lgc'>== “="trms">technology='lgc'> = something that comes from the West (rich-="trms">world ="trms">technologies) and does something to other people in other places such as the “third ="trms">world” (a well-intentioned framework that denies both ="trms">agency and contemporaneity to the ‘other’ ='lgc'>='lgc'>--> ='thdf'>for example Eliasson's Little Sun)

="large lg5" stl="font-size:153%"> ="trms">technological progress is not a force unique to ="trms">modern ‘civilized’ ="trms">society; it is intimately bound with art and antiquity
="lsts lst1">•="ppl">Heidegger (seeks the o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin of ="trms">technology in ancient Greece) ='lgc'>='lgc'>--> ="trms">technology referred to the ways in which realities are brought into the ="trms">world, a mode of unconcealing reality (hervorbringen) ='lgc'>[='lgc'>=/= mere means or ="trms">instrument='lgc'>]
='lgc'>+ every unconcealment of reality is also by necessity a concealment of another reality
='strcls'>*="trms">poiesis='lgc'>: bring hither out of concealment forth into unconcealment='strcls'>* ='lgc'>='lgc'>--> ="trms">techne='lgc'> = tech ='lgc'>+ art

paleolithic hunters (so-called primitive ="trms">societies) have been shown to have been affluent and ="trms">technologically advanced

="trms">technological primitivism, as ="trms">aesthetic in subcultures of high-="trms">technology, incorporating into their philosophies icons of='lgc'>: shamanism, esotericism, hermeticism, the occult, mythology
[...]