[...]d labored ="trms">transition from human to posthuman which leaves behind traces of pain; ‘foot of the future’ contains within it the supplement of its ="trms">embodied ="trms">visceral human existence, a potent reminder of the human within the posthuman. Nike mutant foot ='strcls'>*suffers from o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin ="trms">horror='strcls'>* (= no secure telos of o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin which can link back to a primary source of either ="trms">technology or organicism) we cannot trace it back to an o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginary ideal ="trms">category of existence ='lgc'>='lgc'>==> it horrifies
="lsts lst1">•Nissan pathfinder; shape-shifting ="trms">technology, moves between the ="trms">animal and ="trms">technical ='lgc'>='lgc'>--> ='strcls'>*automobile ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">morphoses without any trace of its ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">morphosis='strcls'>* (it bears no marks, scatches, dents, damage); mighty industrialized rendering (transformers film series) ='lgc'>='lgc'>--> (an X-Men fantasy='lgc'>:) a future ="trms">world of ='strcls'>*="trms">ontological mobility='strcls'>* ='lgc'>: entities are not fixed, their ="trms">morphing into other entities is not painful, but a ="trms">natural instantaneous reaction to their environment ='lgc'>[='lgc'>=/= ="nms">ajayeb='lgc'>]
="lsts lst1">•BBC digital faces; a giant dis="trms">embodied head that roams across hilly countryside ='lgc'>~ ='strcls'>*an affront to a humanist sensibility of ="trms">integral bounded being='strcls'>*; filled with tiny selves ='lgc'>='lgc'>--> genealogy of ="trms">monstrous and mythical forms (Matrix 3rd episode the machine face) ='lgc'>='lgc'>--> ='strcls'>*visualization of ='thdf'>the idea that the self possesses no central consciousness='strcls'>* ='lgc'>[='lgc'><='lgc'>-- posthuman='lgc'>: all mental thought, all consciousness and spirit, can be attributed to the operation of micro-="trms">material processes distributed in autopoitic (='lgc'>~ self-creating) body='lgc'>] /ERG website

="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">morphing
critique of becoming (of ="trms">consumer)

="ppl">Cartesian (human logic of a ="trms">world of fixed entities) ='lgc'>=/= posthumanism (poly="trms">morphic unfixity, ="trms">articulating a logic of identity as decentered and in the state of ="trms">transition)

="large lg2" stl="font-size:111%"> mutating ='lgc'>=/= ="trms">morphing (universally regarded as ="trms">positive, apolitical ='lgc'><='lgc'>-- in poststructural theory)='lgc'>='lgc'>--> ="trms">imagined ="trms">technological posthumanism which cruises effortlessly and seamlessly through ="trms">ontologies ='lgc'>[like T1000 in Terminator='lgc'>]
digital ="trms">morphing is a common production device in contemporary visual culture (transformers, X-Men ='lgc'><='lgc'>-- to resist that in our web designs)

="trms">morphing ='lgc'>=/= ="trms">ontological fixity
="lsts lst1">•how ="trms">technology does not oppose ="trms">nature, but stimulate it (Nissan pathfinder)
="lsts lst1">•how the ="trms">morph causes a radical spl="trms">intering of consciousness (BBC digital faces)
="lsts lst1">•how ="trms">morph is the a visualization not of being, but of becoming
='lgc'>='lgc'>--> ='strcls'>*flow, universally ="trms">coded as ="trms">positive='strcls'>* (sensibility of process and flux considered liberatory)
='lgc'>='lgc'>--> a logic of quick-change (embedded in entertainment and computer industries)


high-="trms">technology ="trms">embodiments='lgc'>:
="lsts lst1">•cyborg
="lsts lst1">•foetus
="lsts lst1">•eco="trms">system
="lsts lst1">•="trms">database
="lsts lst1">•genome
="lsts lst1">•cellular automata
="lsts lst1">•insects
="lsts lst1">•


="trms">morphing ='lgc'>=/= mutating='lgc'>: the ="trms">visceral, painful, ="trms">embodied experience that results from ="trms">ontological boundary clashes
mutating into otherness ='lgc'>=/= ="trms">morphing into otherness
(pain of the flow ='lgc'>='lgc'>-->) ='strcls'>***mutation is a concept that stops the flow='strcls'>***

(utopian='lgc'>:) ="trms">technological ="trms">imaginary portraying a simple and painless ascent into a silicon existence

="trms">chimera='lgc'>: (a term bio="trms">technological discourse uses to refer to) the evolution of elements that do not belong together
='lgc'>[in ="trms">greek mythology, a savage ="trms">beast part lion part goat part snake ='lgc'>=/= ="trms">natural order='lgc'>]


="lsts lst1">•(Iron Man's de="trms">finition of) ="trms">technology='lgc'>: an ="trms">instrument which ="trms">accords the human with a gradual ascend towards increasing civilization, linear progress and power over her or his environment
="lsts lst1">•(Black Mirror's de="trms">finition of) ="trms">technology='lgc'>: paradoxical s="trms">cene, a primal instinctual force


(my ="nms">ajayeb ='lgc'>=/=) ="trms">technological primitivism='lgc'>: (="trms">aesthetic that is produced by) the ways “primitive” icons are used in discourses of high ="trms">technology
="trms">technological merges into the mythological
ancient merges with the ="trms">modern
="lsts lst1">•eXistenZ film 1999, a high-tech-primitive blend of amphibian eggs and synthetic DNA
portrayal of a ="trms">symbolically resonant ancient life-source ='lgc'>+ form of a ="trms">technical life-source

="large lg18" stl="font-size:129%">
(="ppl">Campbell sug="trms">gesting) atavism='lgc'>: how ="trms">supposedly primitive evolutionary traits which had disappeared generations ago reappear in contemporary human or ="trms">animal life
="prgrph">-traits of a former time but still exist in the ="trms">present
='strcls'>*proto-atavism='lgc'>: (exhibiting of) future evolutionary traits in the ="trms">present ='lgc'>='lgc'>==> collapsing the quality of linear time ='lgc'>[='lgc'>='lgc'>~=='qstn'>? my sleep-walking='lgc'>] (='lgc'>=/= human approaching a state of ="trms">technological perfection through an orderly ascent of increasing complexity and sophistication)
='lgc'>='lgc'>--> ="trms">technological progress='lgc'> = nonlinear, punctuated, multiple ='lgc'>[='lgc'><='lgc'>-- used in ="trms">marketing today='lgc'>]
proto-atavism ='lgc'>--argument='lgc'>='lgc'>--> that multiple paradigms of life exist on the peripheries of humanist life ='lgc'>==="ppl">Campbell='lgc'>='lgc'>==> (how) ='strcls'>*human life='lgc'>: a cacophony of co-existing ="trms">interacting states of ="trms">past ="trms">present future existences with no recourse to a single reassuring o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin='strcls'>* (='lgc'>=/= singular progression)


(like ="trms">animal ="trms">rumors in old ="trms">bestiaries ="nms">ajayeb in a ="trms">story-starated ="trms">world) found telegram videos and ="trms">internet pic used in my image assemblages ='lgc'>='lgc'>--> (found images which make it difficult to trace their lineage) in an image-starated ="trms">world ='lgc'>==construct='lgc'>='lgc'>==> ambivalent visual re="trms">presentations that do not have a signifier in an external “real” ="trms">world (="ppl">Baudrillard's ="trms">rhetoric simulacrum='lgc'>: an object that is a copy of something which does not “exist”)
='lgc'>==Toffoletti='lgc'>='lgc'>==> potentiality='lgc'>: exceeding the bounds of description


(we are living in an) age of ='strcls'>**="trms">technosubjectivity='strcls'>**
(="ppl">="ppl">Margulis theorizes) the ="trms">symbolic basis of eukaryotic cells
(Dawkins ="trms">posits) the existence of selfish genes and the extended phenotype
='strcls'>*="trms">system theory='lgc'>: human life subsumed radically into an all-encompassing concept of ="trms">system, of which the human is merely a psychic ="trms">system, where the only important unit of analysis is ="trms">systems (human, cell, ="trms">society, law)
(="ppl">Sagan's) ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms"nttrm="metaph,metamorph,metabol,metal">metazoa='lgc'>: a multiple creature afloat in the omnisexuality of bacterial exchange
(Octavia ="ppl">Butler's) xenogenesis='lgc'>: polysexual ="trms">inter="trms">species reproduction
(="ppl">="ppl">Haraway's) ="trms">differential artifactualism='lgc'>: (='lgc'>='lgc'>~= SF, ="trms">science ="trms">fiction) a diffractive ="trms">interruptive mutative anti-reflective ="trms">monstrous logic (to a humanist eyes) ='lgc'>='lgc'>--> generation of novel forms which need not be ="trms">imagined in the stodgy bipolar terms of hominids ='lgc'>==make='lgc'>='lgc'>==> ="trms">ontological room for ="trms">naturecultures
="prgrph">-mixotricha paradoxa='lgc'>: “a mixed up, paradoxical, microscopic bit of hair ='lgc'>[...='lgc'>]they are nested in each other's tissues in a myriad of ways that make words like competition and cooperation, or individual and collective, fall into the trash heap of pallid ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphors and bad ="trms">ontology”
(Thacker speaks for) extrinsic life='lgc'>: the kinds of life that cannot be contained inside itself (such as='lgc'>: the epidemic) ='lgc'>~ lifelike death ='lgc'>='lgc'>==> depict the strangeness of life in a ="trms">technological era

(diffraction ='lgc'>='lgc'>==>) myopic='lgc'>: eyesight abnormality resulting from the eye's faulty refractive ability ='lgc'>='lgc'>--> posthuman='lgc'>: an essentially ethical precondition of life in high-="trms">technology

="large lg22" stl="font-size:111%"> background of posthuman theory='lgc'>:
="lsts lst1">•="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">morphing ='lgc'>='lgc'>--> premised on the liberatory potential of flow ='lgc'>: processes objects and living ="trms">systems are thought to be in a constant state of becoming ='lgc'>=/= ="ppl">Campbell='lgc'>: flow is not always a liberatory ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor ='lgc'>='lgc'>-->='lgc'>{ (a politics or logic of) ='strcls'>*inertia='strcls'>* ='lgc'>=/= contemporary politics of flow ='lgc'>}
="lsts lst1">•primal ="trms">technology ='lgc'>='lgc'>--> ="trms">technology is not always s progressive civilizing inanimate force, rather it is a destructive-constructive rich-poor lively-inanimate force in the ="trms">world
="lsts lst1">•proto-atavism ='lgc'>='lgc'>--> modes of living at the ="trms"nttrm="knowledge,Knowledge">edges of humanist life
="lsts lst1">•posthuman biology ='lgc'>='lgc'>==> ='strcls'>*monolith of humanist life is myopic='strcls'>*

in a way, in ='mywrk'>my research i have been seeking ways to acknowl="trms"nttrm="knowledge,Knowledge">edge the place of posthuman ways of being in the ="trms">world ='lgc'>--through='lgc'>='lgc'>-->
="lsts lst1">•observing the high-tech (cellular automata, ="trms">database, bibliographic ="trms">technologies)
="lsts lst1">•observing the ancient (medieval ="trms">bestiaries ="nms">="nms">ajayeb al makhlughat ="nms">ajayeb ="trms">technologies)
="lsts lst1">•


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roots of ‘emancipate ourselves’ ='lgc'>--in='lgc'>='lgc'>--> “being critical"='lgc'> = ability to be self-reflexive and to ="trms">translate criticality into action and expressions of art (="frds scrmbld">Renan)
transform knowl="trms"nttrm="knowledge,Knowledge">edge sites ='lgc'>--to='lgc'>='lgc'>--> knowl="trms"nttrm="knowledge,Knowledge">edge s="trms">cenes ='lgc'>='lgc'>--> ='strcls'>*="trms">communities of concepts='strcls'>* (='lgc'>=/= ="trms">communities of people)
="prgrph">-(to form an artistic site not into a theme, a subject or a project ='lgc'>='lgc'>--> discursive architecture)
how we could actually initiate solidarity through ="trms">translation='qstn'>? (='lgc'>='lgc'>-->='qstn'>? ="trms">internationalism) ='lgc'>=/= equivalence of contexts
="prgrph">-how strategies of governance can be very sophisticated and can be embedded into what we see as good for instance in health (cleaning, or in providing food)
='lgc'>[='strcls'>*='lgc'>]naming='lgc'>: a way in which we could enter into each other's experiences, a process of conjunction and disjunction (with the problems of the previous naming process)
='strcls'>*investment='lgc'>: i'm investing into your thoughts and ="trms">interests, to possible connections between us
="prgrph">-to look away from it momentarily, so that they can look into it again
(criticality is something that we can in="trms">herit)
faith into criticality ='lgc'>='lgc'>==> ="trms">epistemological violence (='lgc'>~ criticality used as a counter capital to any problem or any ="trms">situation that we seem unable to engage with)
(in ="trms">relation of criticality ='lgc'>='lgc'>--> ='thdf'>the notion of) care='lgc'>: to ask is this the ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right place and the ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right time to “overperform” your criticality='qstn'>? when to be naive='qstn'>?
='lgc'>[yes, i am so tired of the ="ppl">Marxist lineage of criticality='lgc'>]
sometimes you don't have a voice in dialogue ='lgc'>='lgc'>--> you need a space where you can do a monologue
='strcls'>*monological circuits='strcls'>* (="frds scrmbld">Renan) ='lgc'>='lgc'>--> monologue='lgc'>: you take the conversation out of value making (from a neoliberal logic)
(problem of) discourse='lgc'> = a sophisticated capital in arts (that is easily distributed and circulated)
="prgrph">-appoint ='lgc'>[yourself='lgc'>] as institution ='lgc'>=/= alternative art organization ='lgc'>='lgc'>--> don't contribute to marginalizing yourself as alternative
research organization ='lgc'>=/= magazine


="frds scrmbld">Renan http://temporaryartreview.com/the-infantilization-of-local-contexts/
art="trms">world's cynical ="trms">consumption of the global periphery
="trms">international worship of dialogue
unified complicity
transnational capital of in-group favoritism
cosmetology of democratism
advanced capitalism='lgc'>: non-hierarchical transactions, horizontal decision-making
(business of) trading contexts
Western ethnocentrism
(1970s) “art played a vital role in the amassing of cultural resources, assimilation, and formation of national cultures” ='lgc'>='lgc'>==> “improving humankind” (the colonial de="trms">finition of development)
='strcls'>*="trms">rhetoric of development ='lgc'>==shaped/shaping='lgc'>='lgc'>==> art='strcls'>*
="lsts lst1">•diverse group of global ="trms">interlopers
="lsts lst1">•content-providing native informants
="lsts lst1">•regional mediators/specia="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">lists
="lsts lst1">•solvent-like multinational institutions
='lgc'>[cultural development:='lgc'>] art act adhesive for civil ="trms">society ='lgc'>='lgc'>--> good governance ='lgc'>='lgc'>==> dialogues (='lgc'>='lgc'>~= to create a new moral image of man)
="prgrph">-='strcls'>*conditionally in="trms">="trms"nttrm="cluster,club">clusive vision of the ="trms">international art="trms">world='lgc'>: a politically legitimate place with p="trms"nttrm="failure,blur,plur,lurk,tallur,slur">lura="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic ="trms">inter-institutional structures driven by economic liberalism, subsequently confirmed by the participation of civil ="trms">society='strcls'>*
...a practice of dialogue between art and development, across geographies='lgc'>: banking on the coalition of ethno-nationalism and globalization, and promoting “indigenous” forms of capitalism, while avoiding the optics of exoticization ='lgc'>}='lgc'>='lgc'>==>
="lsts lst1">•divides and controls localities
="lsts lst1">•contextual ="trms">differences are distributed as needs and urgencies
="lsts lst1">•juridico-engineering structures (="trms">symbolized progress)
="lsts lst1">•cultural globalism with ="trms">consumption at its core
="lsts lst1">•regions soused on the liberal democratic fantasy of salvation via harmonious, multilateral exchange
(we don't want dialogues, we need meaningful dialogues)
='lgc'>--="frds scrmbld">Renan='lgc'>='lgc'>--> ='lgc'>[to relocate the “struggle for exchange” in='lgc'>] monological circuits across the topographies of power and restitution ='lgc'>=/= geographies of guilt and embarrassment


antagonistic knowl="trms"nttrm="knowledge,Knowledge">edges (organise and rally actions and thoughts for resistance) ='lgc'>='lgc'>--> changes how you are ="trms">socialized


="frds scrmbld"nttrm="Robin,Robot,Robert,Robocop">Robinson Crusoe
a miniature ="trms">history of human development ="trms">according to bourgeois individualism ='lgc'>[...='lgc'>] changed into an encyclopedic ="trms">storytelling of ="trms">religious virtues
="lsts lst1">•using European ="trms">technology, agriculture, economic individualism ='lgc'>[='lgc'><='lgc'>== spiritual autobiography='lgc'>], (rudimentary) political hierarchy, (civilizing effect of) ="frds scrmbld"nttrm="Christianson">Christianity ='lgc'>[='lgc'>='lgc'>--> pursuit of meaningful spiritual engagement='lgc'>]
...as the inertia of the colonial ="trms">world's knowl="trms"nttrm="knowledge,Knowledge">edge ="trms">system breaks into the streams of exploratory capital, the relay of fragments crystallizes before seeping through the colonial subject's ="trms">social ground
http://www.curators-="trms">network.eu/blog-entry/lightning-studies-ctcccs-part-1-3 (="frds scrmbld">Renan)


="nms">Cinderella's precarity
the ="trms">question of='lgc'>: how can we ="trms">translate contexts='qstn'>? (the context of which I bring my precarity differs from here in Brussels)

(='thdf'>the notion of ='strcls'>*difficulty='strcls'>* in) ="nms">Cinderella ='lgc'>=/=='qstn'>? ="frds scrmbld"nttrm="Robin,Robot,Robert,Robocop">Robinson Crusoe
Crusoe's precarity (European) is something that you can overcome
="lsts lst1">•="trms">technology ='lgc'>='lgc'>--> I can develop something out of my precarity and survive being struck on an island
="lsts lst1">•Crusoe's ="trms">techne ='lgc'>='lgc'>--> human ='lgc'>=/= ="nms">Cinderella's ="trms">techne ='lgc'>='lgc'>--> companion
="lsts lst1">•Crusoe ='lgc'>='lgc'>==> ='strcls'>*rise of the ordinary individual in the nation='strcls'>* ='lgc'><='lgc'>== every individual values themselves high enough to consider themselves the proper subject of ="trms">serious ="trms">literature
="lsts lst2">◦="trms">modern individual='lgc'>: an ordinary ='and'>& alone person is able to triumph over physical environment ='lgc'>~ to be able to exploit every ="trms">situation

using diary format for ="nms">Cinderella was inspired by ="trms">respond to Crusoe's epistolary and confessional ="trms">method of ="trms">writing
(one of the earliest genre of) rea="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic ="trms">fiction
="trms">written during the Enlightenment
one of the most widely published ="trms">books in ="trms">history
='lgc'>='lgc'>==> castaway ="trms">narrative='lgc'>: improvise the means of survival from limited resources at hand
="lsts lst1">•progress through ="trms">technology
="lsts lst1">•rebuilding of civilisation (civilisation='lgc'> = a form of triumph)
="lsts lst1">•unfriendliness of ="trms">nature
="lsts lst2">◦he is with a dog, two cats and a parrot but he cannot talk to them ='lgc'>=/= ="nms">Cinderella
="lsts lst2">◦Crusoe starts making Bible fals (فال انجیل opening the Bible to a random page and ="trms"nttrm="already,spread">read a verse that he believed was addressed at him)
="lsts lst2">◦he makes ="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list (pro ='and'>& cons ='lgc'>='lgc'>--> debit ='and'>& credit ='lgc'>[='lgc'>='lgc'>--> mentality of business studies='lgc'>] ='lgc'>--Weber='lgc'>='lgc'>--> ="trms">book-keeping='lgc'>: distinctive ="trms">technical feature of ="trms">modern capitalism)
="lsts lst2">◦
="lsts lst1">•Crusoe='lgc'>: true protagonist of the empire (='lgc'>--Joyce='lgc'>='lgc'>--> prototype of British colonialism, ='strcls'>*mythology of colonialism='strcls'>* ='lgc'>--="frds">Sina='lgc'>='lgc'>--> ='at'>#="trms">fable of imperialism)
="lsts lst1">•(romantic notion of) ="trms">nature='lgc'>: idyllic ='lgc'>=/= (Crusoe) ="trms">nature='lgc'>: unforgiving ='lgc'>+ sparse ='lgc'>}='lgc'><='lgc'>-- utopian ='lgc'>=/= dystopian ="trms">nature ='lgc'>='lgc'>--> Lord of the Flies


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(with ="ppl">Annemarie's help ='at'>@="nms">apass)

='strcls'>*sources of knowl="trms"nttrm="knowledge,Knowledge">edge ='lgc'>=/= ="trms">styles of knowing='strcls'>* ='lgc'>='lgc'>==> tensions

judgment='lgc'>: an occasion to apply one's own standards ='lgc'>=/= observation='lgc'>: a mean to get to know somebody else's standards

="trms">difference
which ="trms">differences exactly='qstn'>?
what are their ="trms">interferences and their diffractions='qstn'>?
='lgc'>='lgc'>--> the surprises that come with finding “variations”

(="trms">stories about)
vessels ='and'>& fluids
pain ='and'>& ="trms">technicians
patients ='and'>& doctors
="trms">techniques ='and'>& ="trms">technologies

(bracketing the practices ='lgc'>=/=) foregrounding the practices ='lgc'>='lgc'>--> objects come into being and disappear with the practices in which they are manipulated ='lgc'>='lgc'>==> reality multiplies
='lgc'>=/= single passive object in the middle waiting to be seen from the point of view of seemingly endless series of perspectives (SK the elephant parable)

philosophy used to approach knowl="trms"nttrm="knowledge,Knowledge">edge in an ="trms">epistemological way (='lgc'>~ preconditions for acquiring true knowl="trms"nttrm="knowledge,Knowledge">edge='lgc'> = ="frds scrmbld"nttrm="Alex,Alert,Aleph,Alessi">Alex's ="trms">question “what is artistic research”) ='lgc'>=/= (="ppl">Annemarie's) ='strcls'>*knowl="trms"nttrm="knowledge,Knowledge">edge='lgc'> = a ="trms">matter of manipulation (='lgc'>=/= reference)='strcls'>* ='lgc'>='lgc'>==> ethnographic ="trms">interest in knowl="trms"nttrm="knowledge,Knowledge">edge practices (='lgc'>--to='lgc'>='lgc'>--> “what are artist rese="trms"nttrm="search">archers doing='qstn'>?”)


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="large lg30" stl="font-size:127%">
='at'>#project='lgc'>: to create a multidisciplinary knowl="trms"nttrm="knowledge,Knowledge">edge program around the ="trms">relationship between art, ="trms">marketing and ='lgc'>[='qstn'>?='lgc'>], highlighting the imbricated فلس فلس ="trms">nature of ='lgc'>[='qstn'>?='lgc'>] as tangible resources and knowl="trms"nttrm="knowledge,Knowledge">edge

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='at'>#project index ="nms">Tehran theory='lgc'>: to think ethnographically about non-unilateral and non-static picture of aspiration in the context of contemporary ="nms">Tehran eco-="trms">techno-culture
="lsts lst1">•archive ="trms">question
="lsts lst1">•contemporary media ="trms">technology
="lsts lst1">•="trms">data/knowl="trms"nttrm="knowledge,Knowledge">edge organization
="lsts lst1">•infrastructure
="lsts lst1">•="trms">epistemology
="lsts lst1">•="nms">Tehran ="trms">techno-culture multi="trms">species ethnography
="lsts lst1">•mini ="trms">worlds
="lsts lst1">•='strcls'>*how people ="trms">imagine a better life='qstn'>?='strcls'>* ='lgc'>='lgc'>--> (to think non-unilateral and non-static) ='strcls'>*picture of aspiration='strcls'>* (in the context of contemporary ="nms">Tehran)
="lsts lst1">•imitations of forms
="lsts lst1">•http://="nms">ajayeb.net/='qstn'>?q=sensibilities='lgc'>+hitting='lgc'>+people
="lsts lst1">•start as collaborative online platform for ="trms">writings/projects about ="nms">Tehran emerging ="trms">ecologies='lgc'>:
="lsts lst2">◦mice موش
="lsts lst2">◦mobile phones موبایل
="lsts lst2">◦="trms">monsters هیولا
="lsts lst2">◦heavens مثل
="lsts lst2">◦
="lsts lst1">•on ="nms">Tehran trees='lgc'>:
="lsts lst2">◦on ="trms">anthropogenic landscapes of ="nms">Tehran
="lsts lst2">◦descriptive ="trms">methods for the study of ="trms">social ="trms">relation and ="trms">histories
="lsts lst2">◦learning (directly) about ="trms">worldly objects of ="nms">Tehran ='lgc'>='lgc'>==> take part in the kinds of creative play that are the hallmark of the research ='lgc'>='lgc'>--> draws ="trms"nttrm="already,spread">readers outside common-sense assumptions
="lsts lst3">◾(to enable a) ="trms">technologically-augmented eco="trms">system
="lsts lst3">◾(to enable a) translocal exchange
="lsts lst2">◦='lgc'>{ ='lgc'>[='qstn'>?not to='lgc'>] tokenization and verification of ="trms">natural assets ='lgc'>='lgc'>--> augment ='and'>& utilize ='lgc'>--='qstn'>?='lgc'>='lgc'>--> provoking our ="trms">relation to ="trms">nature, hybrid eco="trms">systems in the ="trms">technosphere ='lgc'>}='lgc'><='lgc'>-- ="trms">question of governance
="lsts lst3">◾to explore ways for nonhumans as ="trms">agents to act with the same importance of humans in/with the ="trms">world via ="trms">technology
="lsts lst2">◦re="trms">socializing value (less ="trms">anthropocentric) ='lgc'>='lgc'>--> ="trms">social impact ='lgc'>+ environmental impact
="lsts lst2">◦less inalienable circulation of ='strcls'>*cultural intelligence='strcls'>* (and value) among less individualized (connected ="trms">networks of wider) ="trms">social ="trms">agents
="lsts lst2">◦critical ="trms">questions ='lgc'>+ cross-pollinate


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(inconsistency of) ='strcls'>*physiological chaos='strcls'>* of the ="trms">World War I ='lgc'>='lgc'>--> how physicians and medical rese="trms"nttrm="search">archers (early 20th century medical ="trms">science) ="trms">responded to it='qstn'>? ='lgc'>='lgc'>--> (a new web of concepts='lgc'>:) ='strcls'>*="trms">semiotics of injuries and behaviors='strcls'>* (='lgc'>='lgc'>--> that became essential for thinking about ="trms">integration and collapse in economics, ="trms">social organization, psychoanalysis, ="trms">symbolic re="trms">presentation, and ="trms">international politic)
='lgc'>='lgc'>--> attuned to, to anticipate, to outdo, ='strcls'>*="trms">specific conditions of the lived body in
states of extreme exertion='strcls'>*='lgc'>:
="lsts lst1">•in a conceptual-="trms">historical and ="trms">anthropological ="trms">fashion
="lsts lst1">•="trms">stage thought and experimentation
="lsts lst1">•to recalibrate their thinking
='lgc'>}='lgc'>='lgc'>--> logic of ="trms">integration (a problematic ="trms">systematization) ='lgc'>='lgc'>==> ='strcls'>*registers of the individual and the ="trms">social='strcls'>*

linked to each other='lgc'>:
="trms">integration در شکم چيزى جا دادن, collapse, self-preservation, crisis, catastrophe, witnessing, evidence, unknowing

early 20th century medical ="trms">science ='lgc'>='lgc'>==> شکننده a body that is ='strcls'>*brittle because ="trms">integrated='strcls'>* ='and'>& ='strcls'>*="trms">integrated because brittle='strcls'>*

wartime and postwar therapeutics ='lgc'>='lgc'>==> conceptions of the body

="ppl">Geroulanos and ="ppl">Meyers (='lgc'>=/= ="ppl">Foucauldian) show “how particular kinds of injury emerged during ="trms">World War I, and how such injuries found their place in the bodies and life="trms">worlds of wounded soldiers and doctors, and in the thinking and actions of theorists and policy makers.” (ethnography of the ="trms">interwar period)
='lgc'>=/= proposing a counter-body or counter ="trms">epistemology or resistance knowl="trms"nttrm="knowledge,Knowledge">edge


“in this ="trms">world, we do not play chess with eternal figures like the king and the fool; the figures are what the successive con="trms">figurations of the chessboard make of them.” -Veyne

(='lgc'>[='strcls'>*='lgc'>]="trms">integration='lgc'>:) taxonomy of disorder ='lgc'>='lgc'>==> administrative ends (an idea of entire ="trms">system of organic functioning ='lgc'>='lgc'>--> homeostasis='lgc'> = "the wisdom of the body” ='lgc'>='lgc'>==> theories of norms, normality, dis="trms">integration, catastrophe)
="lsts lst1">•='thdf'>the idea of a damaged ="trms">world in need of meticulous care
="lsts lst1">•='thdf'>the idea of the injured body that seeks to stabilize itself

='at'>#="trms">integration
the ="trms">interwoven ="trms">data recovered from the study of ="trms">systemic and functional aspects of the broken organism ='lgc'>='lgc'>==> totality ='lgc'>~ establishment of a nonliberal individualism (='lgc'>+ ="trms">social welfare) ='lgc'>='lgc'>==> ='strcls'>**="trms">society='lgc'> = an ="trms">integrated and fragile whole in need of care='strcls'>**


today's ="trms">integrative medicine ='lgc'>='lgc'>--> conceptualizations of the whole body ='lgc'>='lgc'>==> picture of the patient='lgc'>:
="lsts lst1">•neoliberal in character
="lsts lst1">•(always) future tense in orientation


destiny='lgc'> = personalized medicine (a project to anticipate and guide the patient's destiny)

welfare state's widest possible in="trms">="trms"nttrm="cluster,club">clusion of its citizens clashes with the realities of the ="trms">marketplace

to reconcile the individual's cognitive and physical realities with the particular ="trms">demands of their ="trms">world

...="trms">sociological quest to understand the locus of injury

='lgc'>[title='lgc'>]
duet of ="trms">integration-crisis (='lgc'>='lgc'>==> whole-body ideals)


(="ppl">Geroulanos and ="ppl">Meyers argue that) understanding ="trms">integration and crisis in medicine ='lgc'>='lgc'>==> to wrap our heads around the way later-dominant cybernetic and structura="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list theories located the individual in the ="trms">world

bodily ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor ='lgc'>[in='lgc'>] ="trms">integrations of domestic ="trms">societies

="large lg14" stl="font-size:104%"> the ="trms">integrated, dis="trms">integrating human body='lgc'>:
="lsts lst1">•a new site of meaning and care
="lsts lst1">•subject for new analogies of body biological and body politic
="lsts lst1">•object of direct experimentation


="trms">story of the human body (at once ="trms">social ='and'>& biological)

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="trms">question of ="trms">technology
='lgc'>--locational='lgc'>='lgc'>--> where does the ="trms">technological take place='qstn'>?
(and when='qstn'>?)

="ppl">Heidegger ='lgc'>='lgc'>--> (latecomers were) addicted to ="trms">technology
“under what conditions we could arrive at a free ="trms">relation to ="trms">technology='qstn'>?”

="ppl">Heidegger problem with addicted ='lgc'>='lgc'>--> ='strcls'>*ad="trms">diction is content with what is merely available='strcls'>* (it never surpasses this limit) ='lgc'>=/= ="trms">anxiety


="ppl">Avital focus on the ='strcls'>*chemical prosthesis='strcls'>*

in war, ="trms">drugs become another piece of ="trms">="trms">equipment ='lgc'>='lgc'>--> taking the pill='lgc'>: ="trms">technologizing oneself into the war machine

heroin comes from heroisch

="trms">technically calibrated culture

="trms">drug ='lgc'>='lgc'>--> ="trms">hallucinated exteriority

electronic/="trms">drug culture ='lgc'>='lgc'>--> (="ppl">Nancy ='lgc'>+ ="ppl">Blanchot's) désœuvrement='lgc'>: without an end or program, an unworking that nonetheless occurs


how the ='strcls'>*prosthetic subject='strcls'>* is constituted
(Junger's ="trms">drug, ="ppl">Heidegger's tech, ="ppl">Benjamin's hashish, de Quincey's opium, Duras's alcoholizations='lgc'>:) a saturated text, pushing beyond the ="trms">materiality of the ="trms">book though not into any ideality

the ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right to ="trms">drugs ='lgc'>+ the supplementary ="trms">interiority that they produce

there has never been a war on ="trms">drugs that is not carried by another type of ="trms">drug (="trms">religion, patriotism, oil, TV)

="trms">history of narcotica ='lgc'>='lgc'>~= ="trms">history of culture

="large lg14" stl="font-size:120%"> ='lgc'>[='strcls'>*='lgc'>]intoxication='lgc'>: (names) a ="trms">method of mental labor that is ="trms">responsible for making phantoms appear ='lgc'>='lgc'>--> mnemonic ="trms">apparatus

“you have something in you that must be killed” ='lgc'>='lgc'>==> ambivalent stimulant/tranquilizer

body proper regains its corruptible organic status
self-medication and vitamins become the occupation of every singularity

="trms">drugs explore fractal ="trms">interiorities (='lgc'>=/= seeking an exterior transcendental dimension)

r="trms">enunciation چشم پوشی، ترک، کناره گیری، قطع علاقه
(addict='lgc'> = nonrenouncer)

virtual reality
cyberprojections

(Dasein's) dependency='lgc'>: a state in which ="trms">anxiety is still bound

='strcls'>*="trms">mimetic poisoning='strcls'>* (of pharma="trms">codependency as="trms">sociated with ="trms">literature, as sedative, as cure, as escape, etc.) ='lgc'>--='qstn'>?='lgc'>='lgc'>--> ="trms">relationship to law

(our French ="trms">heritage ='lgc'>='lgc'>--> Flaubert='lgc'>: “a thinker should have neither ="trms">religion nor fatherland nor even any ="trms">social conviction”) ='strcls'>*thinking='lgc'> = radically rupturing='strcls'>*

="trms">drugs forced decision upon the subject ='lgc'>='lgc'>--> de Quincey

opium='lgc'>: the transparency upon which one could review the ="trms">internal conflict of freedom (='lgc'>+ encounters the ="trms">abyss of destructive jouissance)


="large lg34" stl="font-size:133%"> war against pain

higher forms of ="trms">drug


='strcls'>*(like any good parasite) ="trms">drugs ="trms">travel both inside and out of the boundaries of a ="trms">narcissistically defended politics='strcls'>* ='lgc'>==producing='lgc'>='lgc'>==> a lexicon of body control and a private property of self

="trms">drug's virtual and fugitive patterns
they have a secret ="trms">communications ="trms">network with the ="trms">internalized order

="large lg50" stl="font-size:114%">
Madame Bovary='lgc'> = clinic of phantasms


everything said about ="trms">technology can be applied to ="trms">drugs='lgc'>: acceleration, speed, inertia, the third ="trms">interval

="trms">drug/medicine ='lgc'>='lgc'>==>
="lsts lst1">•deaden the pain
="lsts lst1">•separate from a poisonous maternal flux
...
="lsts lst1">•="trms">hallucinated plenitude
="lsts lst1">•pure ="trms">communication ='lgc'>='lgc'>~= transcendental telepathy

(have in mind that) any substance can function as a ="trms">drug


“It wasn't clear then whether the body was private property or not, whether the ="trms">authorities could legislate zoning ordinances, or whether pleasure and liberty were values freely exercised upon a ="trms">coded body.”
="prgrph">-="ppl">Avital

="large lg10" stl="font-size:122%">
='mywrk'>my work over the etymology of the signifier ='lgc'>='lgc'>--> moon index
(i shoot up trash ="trms">fiction)


(="ppl">Freud) ='strcls'>*pain is imperious='strcls'>* متکبر

(failing) to meet the requirements of an authentic alterity
(we are) into forgetting and the simulacrum (='lgc'>=/= truth)
="lsts lst1">•="trms">hallucinator='lgc'>: the creature of the simulacrum (par excellence)
(trafficking in) abstract forms of forgetting

the poor
the body-broken
the racially ="trms">hallucinated other


chemical prosthesis (mushroom or plant) ="trms">responds to a fundamental structure

="trms">drug addict ='lgc'>='lgc'>--> a mystical transport going nowhere
="trms">drug addict offers her body to the production of ="trms">hallucination, vision, or trance
='lgc'>='lgc'>--> going nowhere fast


being exposed to existence='lgc'> = placing one's body in the grips of a temporality that pains ='lgc'>='lgc'>--> ad="trms">dictive='lgc'> = artificial, beside oneself


="trms">drugs ='lgc'>--linked-to='lgc'>='lgc'>--> a mode of departing, to de="trms">socialization ='lgc'>[without the assurance of arriving anywhere='lgc'>] (='lgc'>='lgc'>~= activity of ="trms">writing) ='lgc'>=/= production of real value


...movement of the simulacrum without address (or, in another idiom, without purpose, point)

="ppl">Nietzsche was the first philosopher who ='lgc'>--="ppl">Avital='lgc'>='lgc'>-->
="lstsrd">1. to think with his body
="lstsrd">2. to put out the call for a supramoral imperative


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="large lg6" stl="font-size:135%"> we are implicated inscribed dis="trms">articulated and reresignifed by ="trms">technological prosthesis
there is no outside to ="trms">technology
there is no off switch to ="trms">technology
="trms">wonderological tracks of ="trms">technology

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how much ="trms">nature has to change before our descendants cease to be human='qstn'>?
about when in the course of evolution our ="trms">ancestors became human='qstn'>?
(unanswerable good ="trms">questions)

if the human is not the one ="trms">consuming, who is='qstn'>?

="trms">animals ="trms">consume
(numinous ="trms">agentic status of) dead ="trms">consumer

human aspects of ="trms">consumption='lgc'>: learning, decision making, reason, perception, ethics, ="trms">agency, desire and choice ='lgc'>--arise='lgc'>='lgc'>--> ='strcls'>*between humans and intelligent machines='strcls'>*

='lgc'>[='strcls'>*='lgc'>]posthuman='lgc'>: a move that seeks to locate being, or aliveness, or meaning in the not-quite-human-as-we-know-it

(humanist) ="trms">epistemology='lgc'>: how we investigate and describe the ="trms">world
(humanist) ="trms">ontology='lgc'>: how we understand what constitutes life and objecthood

='lgc'>==="ppl">Campbell='lgc'>='lgc'>==> help ="trms">consumer research='lgc'>:
="lstsrd">1. expand the range of temporal reference (look into the future of how ="trms">consumption will look like)
='strcls'>**='thdf'>assumption of the future='lgc'>: the future will be a post-="trms">consumption existence='strcls'>**
="lstsrd">2. expand the range of physical reference (ex="trms">traplanetary ="trms">consumption='lgc'>: what the ='strcls'>***="trms">consumption of place='strcls'>*** means; embryonic ="trms">consumption sites='lgc'>: store your ="trms">child's cord blood stem cells)
="lstsrd">3. ="trms">interrogation of the roots of humanism (="trms">social ="trms">sciences)


today='lgc'>:
robotic revolution
bio="trms">technology revolution


='strcls'>*posthuman='lgc'>: ideological account of the future of the human ="trms">species in annexation with info-bio-="trms">technologies ='lgc'>=/= ='strcls'>*posthumanism='lgc'>: (speculative philosophy ='lgc'>+ ="trms">material reality) critique of the discourse and ="trms">epistemologies of ='strcls'>*humanism='lgc'>:
="lsts lst1">•belief in progress
="lsts lst1">•="trms">technological mastery over ="trms">nature,
="lsts lst1">•separation of human and ="trms">animal kingdom
="lsts lst1">•therapeutic approach to human behavior
="lsts lst1">•secular approach to ="trms">scientific inquiry
='strcls'>*humanism='lgc'> = ="trms">epistemology='lgc'>: a way of investigating the ="trms">world that is consonant with our human intuition='lgc'>--understand='lgc'>='lgc'>--> life as comprising essentially animate or inanimate, self or other, human or nonhuman='strcls'>** ='lgc'>[='lgc'>=/= set of diverse beliefs='lgc'>]

="trms">horror of surgically implanted biomedical enhancement ='lgc'>='lgc'>--> (persistence of the) inviolability of the body as the seat of identity ='lgc'><='lgc'>-- a classic humanist assumption

posthumanism
="lsts lst1">•speculative philosophy ='lgc'>+ ="trms">material reality
="lsts lst1">•abstract philosophy ='lgc'>+ ="trms">="trms">empirical ="trms">science
="lsts lst1">•ancient ='lgc'>+ futuristic
="lsts lst1">•exotic ='lgc'>+ specialized (telesurgery, a="trms">morphous computing) ='lgc'>+ banal ='lgc'>+ ubiquitous (automobility, eyeglasses)
="lsts lst1">•
='lgc'>='lgc'>--> apocalyptic era (intelligent machine takeover)
='lgc'>='lgc'>--> ="trms">ecological ethics (human not the most important form of life on earth)

='strcls'>***attempt to overcome humanness is an age-old human tendency='strcls'>***

what constitutes life
="lsts lst1">•women ='lgc'>='lgc'>--> Schiebinger
="lsts lst1">•slaves ='lgc'>='lgc'>--> Douzinas
="lsts lst1">•computer viruses ='lgc'>='lgc'>--> Parikka
="lsts lst1">•cellular automata ='lgc'>='lgc'>--> ="ppl">Delanda
="lsts lst1">•bacteria ='lgc'>='lgc'>--> ="ppl">="ppl">Haraway
="lsts lst1">•swarms ='lgc'>='lgc'>-->Thacker
="lsts lst1">•


='strcls'>*brand='lgc'> = living ="trms">system='strcls'>* (='lgc'>='lgc'>--> distinguish themselves from environment, ex="trms"nttrm="cluster,club">clude from it what is not, feedback ="trms">communication with environment, self replicate, evolve, ) ='lgc'>=/= cultural product
='at'>@="frds scrmbld">Femke


(="ppl">Campbell arguing that) the human and the posthuman are (ways to describe the forces that are) al="trms"nttrm="already,spread">ready ="trms">present in the human condition='lgc'>:

="lstsrd">1.
computation of life
mid 19th century weaving ="trms">technologies ='lgc'>='lgc'>==> logic of computation ='lgc'>==="trms">ontology='lgc'>='lgc'>==> “universe='lgc'> = giant computer” ='lgc'>: attempting to uncover what life itself is through a better understanding and appreciation of the power and seeming omni="trms">presence of computational logic
="lsts lst1">•a discourse ='lgc'>[='lgc'>~ a way of talking about the ="trms">world='lgc'>] (and not only a claim that people make)
='lgc'>='lgc'>--> an ='thdf'>example of how dominant ="trms">technologies are not just ="trms">instruments but models (through which the ="trms">world is understood)
‘clockwork universe’ was the model for the last four millennia='lgc'>: clockwork-like essence of ="trms">cosmos ='lgc'>+ state ='lgc'>+ body (='lgc'>=/= romanticism, galvanism, mesmerism, quantum mechanics)
='lgc'>}='lgc'>='lgc'>==>
="lsts lst1">•="trms">consumer as computer/computational (="trms">consumer as information processor, ="trms">consumer as automatic subject ='lgc'>=/= psychological ="trms">agent) ='lgc'><='lgc'>== ="trms">science of cybernetics, automaticity, feedback
="lsts lst1">•information (a new powerful substance in mid 20th century), “raw ="trms">data ='lgc'>='lgc'>==> decisions, models, theories”, a specialized value-free term (='lgc'>=/= fact, learning, wisdom, understanding, enlightenment) ='lgc'>='lgc'>--> second half of 20th century='lgc'>: information began to assume a deep and proved privileges place (in politics, cultural ="trms">imaginary), to informationalize ="trms">consumer objects='lgc'>:
="lsts lst2">◦jeans as “intelligent denim” ='lgc'>='lgc'>--> “vector graphics and pixelation as there expression of your individuality” (Jack ='and'>& Jones)
="lsts lst2">◦cream as “pro-retinal A nanosomes and Par-Elasty” (L'Oreal)
="lsts lst1">•

="lstsrd">2.
laborization of life
growing sophistication of the previously simple and straightforward ="trms">categories of aliveness and deadness (='lgc'><='lgc'>== ="trms">technologies since the 1970s='lgc'>: stem cell engineering, in vitro fertilization, genomics, virtual surgery, bio="trms">material engineering)
='lgc'>}='lgc'>='lgc'>==>
="lsts lst1">•make the range of what constitutes ‘alive’ larger and more complex
="lsts lst1">•="trms">stage the ="trms">interpenetration of the machinic and the organic
(in the future it will be the) ="trms">marketers as the most influential groups in re-drawing ="trms">categories of existence and deciding what is animate or inanimate, ="trms">natural or ="trms">technical (not ="trms">scientists or philosophers)
='lgc'>[='strcls'>***classical ="trms">marketing strategies='lgc'>: ="trms">positioning, ="trms">communication='lgc'>]
='lgc'>='lgc'>==> paradoxes in ="trms">consumption (for example stem cell engineered meat appears as both identical and radically ="trms">different from its predecessors) ='lgc'>='lgc'>--> postethical ="trms">consumption models (="trms">categorized as vegetarian='qstn'>? how ="trms">marketing re-enchant food without appeal to a myth of ="trms">pastoral o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin='qstn'>?)
='lgc'>='lgc'>--> commentary ="trms">consumption acts='lgc'>: organic food ="trms">market, ="trms">natural healthcare ="trms">market

="lstsrd">3.
miniaturization of life
“fast, cheap, and out of control”
autonomous (='lgc'>=/= central, god-like)
='lgc'>}='lgc'>='lgc'>==>
="lsts lst1">•="trms">technology is no more locatable within a machine (a consciousness that envelopes the ="trms">world) ='lgc'>='lgc'>--> dispersed='lgc'>: (a logic of) ="trms">technology as environment ='lgc'>[diffused='lgc'>] ='lgc'>=/= tool ='lgc'>[discrete='lgc'>]
="trms">internet of things ='lgc'>: digitally enabled objects share and ="trms">respond to information
1980s ='lgc'>='lgc'>--> processing (of information, microprocessor)
1990s ='lgc'>='lgc'>--> ="trms">networking (="trms">world wide web)
2000s ='lgc'>='lgc'>--> sensing and controlling
“my ="trms">consumption patterns worth so much that they under="trms">write my acts of ="trms">consumption” -Hayles
="lsts lst1">•='strcls'>*cognition='lgc'> = a product='strcls'>* that emerges between the self and its environment (and does not take place ex="trms">="trms"nttrm="cluster,club">clusively on the brain) ='lgc'>--="trms">stages='lgc'>='lgc'>--> cognition as a process

="lstsrd">4.
complexification of life
complex (feedback loops, emergence, bifurcation) ='lgc'>=/= complicated='lgc'>: accurately analysable ="trms">system having a large number of component and perform sophisticated tasks
="lsts lst1">•most of the most valuable products today have virtual components (software, money, etc.) that would be unrecognizable 25 years ago

="lstsrd">5.
automation of life
(fundamental legal principle of) ius gentium='lgc'>: all humans are the same in so far as they are rational human beings in possession of free will ='lgc'>=/= 21st century ="trms">neuro="trms">scientific research
='lgc'>}='lgc'>--Libet='lgc'>='lgc'>--> “free won't” ='lgc'>: the mind exists in a climate which says yes, but it can say no
="trms">agency is outsourced to ="trms">systems that increasingly invisiblize from everyday life (software deciding mortgage, Face="trms">book sug="trms">gest friend, turning car into a moving computer)

dystopian ="trms">imaginary of Black Mirror TV series ='lgc'>='lgc'>--> these developments are a tyrannical force that undermine an a ="trms">priori and fundamental humanness

='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ="trms">consumer rese="trms"nttrm="search">archer's results will be powerful counter-balances to the often too blindly utopian and dystopian accounts of the future

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='lgc'>[='strcls'>*='lgc'>]advertising='lgc'>: (ubiquitous and contentious) ="trms">symptom of organization='lgc'>[= corporate entity and/or common practice='lgc'>]
="trms">aesthetic ambassador of the organization
='lgc'>--(a way through which)='lgc'>='lgc'>--> ='strcls'>**anyone outside the organization mythologizes an ="trms">imaginary inside='strcls'>**

(its) media='lgc'>:
="lsts lst1">•='strcls'>***indirect messages of public ="trms">relations that are embedded deep in the heart of non-advertising genres='strcls'>***
="lsts lst1">•bombastic and direct appeal of made-for-cinema advertisement and corporate ="trms">communication
="lsts lst1">•

how advertising used to be scorned as a practice and profession ='lgc'>='lgc'>--> gained ="trms">responsibility in American culture='lgc'>:
="prgrph">-1 advertising became ="trms">instrumental in en="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listing soldiers during ="trms">world war I ='lgc'>='lgc'>==> lending it a moral force which served more noble purposes besides commerce
="prgrph">-2 it was elevated through its incorporation into education (first in Harvard University 1924)
="prgrph">-3 it becames adept at referencing styles and com="trms">missioning work from the realm of high culture
='lgc'>}='lgc'>--now='lgc'>='lgc'>--> advertising does not just produce culture, but ='strcls'>***culture produces advertising='strcls'>***

(one of the central ="trms">questions of advertising in contemporary times has been the extent to which) ='strcls'>*advertising enframes everything within its discourse and logic='strcls'>*
='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ='strcls'>****if advertising is everything, what is it not='qstn'>?='strcls'>**** ='lgc'>[='at'>@="nms">apass='lgc'>] ='lgc'><='lgc'>-- this is a crucial ="trms">question about advertising and it is part of a larger global crucial devate about the commodification of life and previously inalienable aspects thereof

="trms">scientific advertising ='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="ppl">="ppl">Haraway

="large lg38" stl="font-size:109%"> advertising='lgc'>:
="lstsrd">1. fascinates us
="lstsrd">2. it works

an average person in the western ="trms">world is exposed to 3000 advertisements per day

="large lg38" stl="font-size:105%"> everyday, it transforms me from this ="trms">world to an ="trms">imaginary one for a moment

(advertising) offers through a ='strcls'>*constant stream of visual cameos='strcls'>* برجسته کارى, ='strcls'>*implicit standards='strcls'>* of cleanliness, ="trms">sociality, family life, health, happiness, and a great many other values ='lgc'>='lgc'>==> ="trms">affect me


='strcls'>****="trms">modern advertising works by appearing not to care if it works='strcls'>**** ='lgc'>='lgc'>--> when someone utters the immortal phrase “advertising doesn't ="trms">affect me"='lgc'> = advertising has achieved its ultimate goal ='lgc'>='lgc'>--> ='strcls'>*****advertising empowers us to feel distant to it='strcls'>*****

="ppl">Campbell ='lgc'>='lgc'>--> advertising='lgc'>: organizs meaning in the most powerful and generic of senses ='lgc'>+ a ="trms">symptom of the organization


1920 - 1930
="trms">modern advertising's coming of age (creating compelling signs)
(its signs underwent a qualitative shift in) sophistication
personalized testimonials
='strcls'>*participatory tone of voice='strcls'>* ='lgc'>[='lgc'>=/= direct imperative command='lgc'>]
="trms">consumer goods ="trms">embodied values (that had normally been attributed to humans and the ="trms">natural ="trms">world) ='lgc'>[='lgc'>=/= mere economic entities='lgc'>]
(through the ="trms">system of advertising='lgc'>: ='strcls'>*="trms">imagining the product as a benefit sought by the ="trms">consumer='strcls'>* ='lgc'>~ illumination instead of lighting fixtures, prestige instead of automobiles, sex appeal instead of mere soap,,) ='strcls'>*products ='lgc'>--offer='lgc'>='lgc'>--> mini-solutions to the dilemmas of ="trms">modernity='lgc'>[= the pace and scale of rationalization, depersonalization and ="trms"nttrm="disturban">urbanization brought by ="trms">modern industrial capitalism ='lgc'>==exerted='lgc'>='lgc'>==> هزینه خسارت a toll on the human psyche='lgc'>]

1950 - 1960
(from) public role of sign identification ='lgc'>--to='lgc'>='lgc'>--> private and psychological space of one's mind and ="trms">interior life
rise of ='strcls'>*depth men='strcls'>* (='lgc'>='lgc'>--> Mad Men TV series, people in advertising ="trms">agencies that reportedly used psychological ="trms">techniques to uncovers the subconscious needs, desires, insecurities, fears of ="trms">consumers)
='strcls'>*product='lgc'> = unconscious fulfilments, solutions, comforts and fantasies to them='strcls'>*
='lgc'>[Packard's Betty Crocker cake mix and Esso's Tiger in your Tank campaign ='lgc'>='lgc'>--> alleged power of small groups of people to organize meaning on a massive and uncontrolled level='lgc'>]
="lsts lst1">•freezer='lgc'> = a nostalgic site of security in a threatening environment ='lgc'>=/= a device for cooling foodstuffs (='strcls'>*giving of food ='lgc'><='lgc'>--='lgc'>='lgc'>~='lgc'>~> ="trms">love='strcls'>* ='lgc'>+ insecurity ='lgc'>='lgc'>==> more food than you can eat)
="prgrph">-more sophisticated motivational research and appeals

='strcls'>****advertising='lgc'>: a form of ="trms">literacy='strcls'>**** (a new and be="trms">wildering ="trms">code)

sign ="trms">system of advertising is not static
the generations to come will regard contemporary sign ="trms">systems as rudimentary and easy to de="trms">code
ultra-sophisticated images will appear antiquited and perhaps even humorous (='at'>@="frds scrmbld"nttrm="Godard">Goda hating contemporary sign ="trms">system)
="prgrph">-the way in which advertising today visualizes software, the environment, nano="trms">technology as seemingly ='strcls'>*undeconstructible ='and'>& transparent='strcls'>* will be staple examples in classroom curricula


(the most obvious and immediate way of conceptualizing) advertising='lgc'>: a ="trms">system that creates signs with the purpose of ="trms">communicating meaning ='lgc'>=/= ="ppl">Campbell

discipline of ="trms">marketing ='lgc'>--support='lgc'>='lgc'>--> investigation of image ="trms">consumption


early models of advertising (='lgc'>='lgc'>--> ='strcls'>**how we understand the philosophy of what information and ="trms">communication are='strcls'>**)
="lsts lst1">•1949 Bell Laboratories ='lgc'>='lgc'>--> information='lgc'>: universalized component of any ="trms">system that ="trms">communicated ='lgc'>=/= “information” as rather ="trms">poetic and sipritual term (at home in philosophy ='lgc'>=/= engineering) ='lgc'>--advertising='lgc'>='lgc'>--> hierarchy of effects='lgc'>: cognitive ='lgc'>--to='lgc'>='lgc'>--> ="trms">affective ='lgc'>--to='lgc'>='lgc'>--> behavioral ='lgc'>[='lgc'>='lgc'>--> informationalize and ="trms">measure aspects of advertising='lgc'>]

(to understand) ='strcls'>*information theory of ="trms">communication as a reflection of larger ="trms">scientific and philosophical aims of the time='strcls'>*
='strcls'>***information theory of ="trms">communication ='lgc'>='lgc'>==>
="lsts lst1">•providing ="trms">codified models that predict ="trms">response
="lsts lst1">•enframe ="trms">communication within a logic of relative effectiveness or ineffectiveness
='lgc'>}='lgc'>=/= my ="trms">lectures


brand ="trms">memories
brand equity

boundary between advertising and everyday life

='lgc'>[="ppl">Campbell ='lgc'>=/=='lgc'>]
='thdf'>the idea that qualitative advertising research has a manageria="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list axiology
a ="trms">priori ='thdf'>assumption of “advertising='lgc'> = information ="trms">communication” (='lgc'>=/= people incorporate advertising so that it functions as a ='strcls'>*="trms">social glue='strcls'>* within groups)

(vernacular specter of advertising)
="trms">spectacular vernacular of ="trms">social fabric

="large lg50" stl="font-size:116%"> site of investigation='lgc'>:
="lstsrd">1. site of ="trms">consumption='lgc'> = reception (the field of meaning from a ="trms">consumer's perspective)
="lstsrd">2. site of production='lgc'> = processes involved in making ads (favoured in media studies and ethnographic approaches to advertising)
="lstsrd">3. site of the image='lgc'>: analysis of the meaning of the image itself (independent of intention and reception) are the most powerful way to show what images in="trms"nttrm="cluster,club">clude and ex="trms"nttrm="cluster,club">clude (drawing influence primarily from the disciplines of ="trms">history, philosophy, ="trms">sociology and ="trms">linguistics)

how meaning moved from ='strcls'>*the ="trms">world of advertising='strcls'>* ='lgc'>--to='lgc'>='lgc'>--> ='strcls'>*the ="trms">world of the ="trms">consumer='strcls'>* ='lgc'>: ways in which advertising is ="trms">integrated into the life-="trms">world of people

='strcls'>****advertising='lgc'>: a powerful ="trms">translator of the cultural ="trms">world='strcls'>**** ='and'>& داور a central arbiter of meaning in ="trms">consumer ="trms">worlds (='lgc'>='lgc'>--> ='thdf'>this is why advertising concerns me)


="ppl">Barthes ='lgc'>+ Saussure ='lgc'>+ ="ppl">Peirce ='lgc'>+ Jacobsen ='lgc'>='lgc'>--> ="trms">semiotics can be regarded as one of the most comprehensive studies of sign ="trms">system ='lgc'>~ advertisement='lgc'>: bundle of signs that formed finely constructed conventions ='lgc'>='lgc'>==> ‘image='lgc'> = text’ (its grammar='lgc'>:)
="lstsrd">1. micro-level='lgc'>: tiny units, vectors, colors, forms (within the visual plane)
="lstsrd">2. mid-level='lgc'>: human-level characteristics of gender, hairstyle, posture, facial expression, buildings, ="trms">rhetorical devices in the image (such as ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor and troping)
="lstsrd">3. ="trms"nttrm="metaph,metamorph,metabol,metal">meta-level='lgc'>: ="trms">narrative structure, mythic in ="trms">nature, to see ="trms">embodied in the properties and dynamics of the image the macro properties and fynamics of ="trms">social ="trms">world (='lgc'><='lgc'>-- business of ="trms">semiotic)

="ppl">Barthes ='lgc'>='lgc'>--> (new medium of) photographic advertisement='lgc'> = a ="trms">codified structure ='lgc'>=/= a transparent reflection of the ="trms">world


="prgrph">-='strcls'>*="ppl">Barthes ="trms"nttrm="already,spread">reading of Citroen DS car
impossible newness
it appears at first sight as a superlative object صفت عالی
object which appear at first sight as completely finished ="trms">present to us at once a perfection and an absence of o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin, closure and a brilliance, ='strcls'>*a transformation of life into ="trms">matter='strcls'>*, a silence that belongs to the realm of fairy tales
='strcls'>*smoothness is not a property of ="trms">material, but a ="trms">social value='strcls'>*
="prgrph">-Christ's robe was seamless, ="trms">science ="trms">fiction, made of unbroken ="trms"nttrm="metaph,metamorph,metabol,metal">metal, ="trms">phenomenology of assembling, hold together by sole virtue of their wondrous shape ='lgc'>='lgc'>==> ='thdf'>the idea of benign ="trms">nature
='lgc'>}='lgc'>--learn='lgc'>='lgc'>--> (to make) lines of connection='lgc'>: visual convention ='lgc'>+ ="trms">religious painting, ="trms">science ="trms">fiction film, politics of ="trms">nature (constructed over the ="trms">past 2000 years of western culture) ='lgc'>[='lgc'><='lgc'>-- to understand this in your own work ='at'>#feedback ='at'>@="nms">apass='lgc'>]


="prgrph">-='strcls'>*="ppl">="ppl">Haraway
neutral images of (high-tech) ="trms">science ='lgc'>='lgc'>--> stock of Renaissance visual analogues ='lgc'>='lgc'>==> legitimate lineage ='lgc'>+ o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin ="trms">story (for ="trms">technical revolutions)

="large lg14" stl="font-size:121%"> (="ppl">Barthes > ="ppl">Campbell) ='strcls'>**what sign constructions do westerners use to tell the ="trms">story of how ="trms">technology comes to be ="trms">present in the ="trms">world='qstn'>?='strcls'>**


="prgrph">-='strcls'>*="ppl">Campbell ="trms"nttrm="already,spread">reading of Simens’ ad “builing blocks” (2005)
Simens products float into space, as ="trms">naturally and as pure white snowflake falling to the earth
absence of labor ='lgc'>==herald='lgc'>='lgc'>==> a universe of self-organizing invisible ="trms">agency
“="trms">technology='lgc'> = invisible force that is lighter than air, rearranging itself into whatever seems to be needed” (='lgc'>=/= ="trms">fashioned, melted, hammered , soldered and generally forced into the ="trms">natural order)
='lgc'>='lgc'>==> the ="trms">agency that organizes is non-pollutant, non-disruptive, non-energetic
(from) cacophonous ='lgc'>--to='lgc'>='lgc'>--> harmonious ='lgc'>[='lgc'><='lgc'>-- ="trms">technology seeks its home='lgc'>]
sky above, supra-structure ='lgc'>=/= ='lgc'>[='strcls'>*='lgc'>]infrastructure='lgc'>: structure from below
='lgc'>--Simens='lgc'>='lgc'>--> ='lgc'>[='strcls'>*='lgc'>]="trms">technology='lgc'>: apotheosized (تکريم) by extending its self-organizing capabilities, lending it a divinity which is universal, inevitable, ="trms">natural and just (Simens’ ad ='lgc'>='lgc'>==> Iron Man image)


supra-structure ='lgc'>='lgc'>--> new / ="ppl">="ppl">Star Trek
                             |
infrastructure ='lgc'>='lgc'>--> old / planets they visit


the human body='lgc'>: the most depicted object in advertising
='lgc'>='lgc'>--> research tradition='lgc'>:
humans have more synapses for ="trms">interprting face
depiction of female body
male body
sex in advertising
racial marked body
(boring ="trms">questions='lgc'>:)
="lsts lst1">•whether advertising reflects the ="trms">world or shape it
="lsts lst1">•how signs reproduce, create, normalize or subvert the often unequal power structures that exist between male and female bodies
='lgc'>='lgc'>--> ='strcls'>**despite potential ambiguity in images we as visual ="trms">consumers are always ="trms">presented with a “preferred ="trms"nttrm="already,spread">reading”='strcls'>** ='at'>@="frds scrmbld">Pierre, ="frds scrmbld"nttrm="Godard">Goda ='lgc'>='lgc'>--> “image is controlled by discursive limits” (='lgc'>--="frds">Sina='lgc'>='lgc'>--> ="trms">fable of ‘subtlest ideological weapon of advertising’) ='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> paradox of identity construction='lgc'>: the ="trms">consuming subject chooses among a limited repertoire of “iterated” or preexisting identities provided by ="trms">marketing and adertising, steering viewers in preferred directions ='lgc'>[='lgc'><='lgc'>-- a ="trms">fable='lgc'>]
='lgc'>[='strcls'>*='lgc'>]coopt='lgc'>: advertising pretends to acknowl="trms"nttrm="knowledge,Knowledge">edge a competing discourse or ideology, but only pays lip service to it, ignoring its real radical challenge

='thdf'>the idea of advertising='lgc'>: a ="trms">system that instils (القا، کم کم تزریق کردن) products and services with cultural and ="trms">social values that are not intrinsic to them ='lgc'>[='lgc'>~ magic='lgc'>]
='lgc'>='lgc'>--> highly visible display of ruling-class ="trms">interests
='strcls'>*advertising='lgc'> = capitalism ='lgc'>+ ="trms">aesthetics='strcls'>*
advertising='lgc'>: the pre-eminent way in which the ="trms">interest of the powerful minority maintain the docility, alienation, or servitude of the majority (='lgc'>='lgc'>--> ="frds scrmbld"nttrm="Godard">Goda's understanding of pop culture)

='lgc'>[='strcls'>*='lgc'>]magic='lgc'>: conjure an object from its immediate ="trms">material rootedness and animate it with a much more potent energy ='lgc'>='lgc'>==> erase human experience of the monotony of ="trms">consumption with its transient satisfactions and reinvigorate it anew with fresh promise-claims
='thdf'>for example advertisement for mobile phone='lgc'> = ='strcls'>*sug="trms">gestion='strcls'>* (about a certain design ="trms">aesthetic ='lgc'>+ a certain tole in professional life ='lgc'>+ a certain sexual appeal ='lgc'>+ a certain ="trms">social ="trms">network) ='lgc'>=/= ='strcls'>*announcement='strcls'>* (about a ="trms">technical device)
(announcement ='lgc'>=/= sug="trms">gestion='lgc'>: the act of advertising)

='lgc'>}='lgc'>--1='lgc'>='lgc'>--> ='thdf'>the idea that advertising's signs='lgc'> = carefully constructed highly selective and distortive ways of seeing ='lgc'>[='lgc'>=/= simple reflections of the state of the ="trms">world='lgc'>] ='lgc'>==(="ppl">Adorno, Horkheimer, ="ppl">Marcuse, Klein, Curtis, Jhally, ='at'>@="nms">apass, ="frds scrmbld">Pierre)='lgc'>='lgc'>==>
="lsts lst1">•false consciousness
="lsts lst1">•commodity fetishism
="lsts lst1">•docility
="lsts lst1">•passivity
="lsts lst1">•manipulation of unconscious desire
="lsts lst1">•environmental degradation

='lgc'>}='lgc'>--2='lgc'>='lgc'>--> ='thdf'>the idea that signs actually achieve their aims (through mortise and framing work, cropping, reification, ="trms">interpellation, cooption, the gaze, face-ism, individuation) ='lgc'>='lgc'>--> ='lgc'>[="ppl">Althusser's='lgc'>] ="trms">interpellation='lgc'>: process by which we are called or hailed into subjecthood through practices imposed ="trms">onto us from outside ="trms">interests, subjects are created through ="trms">material practices (going to church and kneeling down to pray precedes my subjecthood as a spiritual person)
="lsts lst1">•="trms">recruitment advertisement='lgc'>: ="trms">interpellative genre par excellence ='lgc'>~ through the practice of ="trms">response we enter into the predefined parameters of ="trms">relation with the organization ='lgc'>{Microsoft's “we want you!” ='lgc'>='lgc'>--> 1='lgc'>: act of defining the subject='lgc'>: one who is special, unique, an individual among the masses. 2='lgc'>: collective pronoun='lgc'>: “we” serves to close the subject and the organization within a circuit of common purpose. 3='lgc'>: what is missing='lgc'>: a concrete visualization of working life in the organization, an absence which allows the ="trms"nttrm="already,spread">reader to project his/her own fantasy ="trms">onto space ='lgc'>: ‘infantilize the organization ='lgc'>='lgc'>==> empower the subject’ ='lgc'>--re="trms">present='lgc'>='lgc'>--> an ="trms">imaginary ="trms">relationship ='lgc'>=/= real conditions of our existence='lgc'>}

='lgc'>}='lgc'>--='not'>✕='lgc'>='lgc'>--> (="ppl">Campbell) ='strcls'>****images are ="trms">ontologically cryptic='strcls'>**** ='lgc'>: we conceive images to be both ="trms">agentic ='and'>& passive, residing in and ="trms">affecting many spheres ="trms">simultaneously
="lsts lst1">•image='lgc'>: visuality, ="trms">apparatus, institutions, discourse, bodies, figurality, exist within a distinctive ="trms">socio-legal environment ='lgc'>='lgc'>--> ='strcls'>**multiple ="trms">ontologies ='lgc'>[="ppl">="ppl">Ihde's multistable='lgc'>] move images beyond simple ="trms">categories of analysis (='lgc'><='lgc'>-- ='thdf'>that is why i am still a visual artist, ='at'>@="frds scrmbld">Pierre)
='strcls'>***images are extra-organizational entities='strcls'>*** (they are designed by organization but become) ='strcls'>*quixotic='strcls'>* and ='strcls'>*uncontrollable='strcls'>*
='strcls'>*="trms">fable of complex='lgc'>: there is something about the image that is beyond analytic investigation (='lgc'>--="ppl">Mitchell='lgc'>='lgc'>--> every image theorist seems to find some residue (surplus value) that goes beyond ="trms">communication, signification, persuassion (there is an extra in images) ='lgc'>='lgc'>--> images are complex ='lgc'>{
="lstsrd">1. they are constantly mutating in meaning and significance
="lstsrd">2. they cross ="trms">aesthetic borders and are not confinable to a particular domain (image='lgc'> = ="trms">aesthetic ='lgc'>+ political ='lgc'>+ ="trms">social)
="lstsrd">3. they act on all domains recursively ='lgc'>--impossible='lgc'>='lgc'>--> how the ="trms">aesthetic life of images ="trms">affects the political life of images ='lgc'>}='lgc'>--="ppl">Mitchell='lgc'>='lgc'>--> ='strcls'>*image as ="trms">species='strcls'>* (co-evolutionary entities, quasi life-form depend on a host organism) ='lgc'>='lgc'>==>
="lsts lst2">◦something not fully under human control
="lsts lst2">◦sp="trms"nttrm="already,spread">read through the host organicism
="lsts lst2">◦some die some become pandemic


="trms">aesthetic ='lgc'>--="trms">affect='lgc'>='lgc'>--> politic ='lgc'>--="trms">affect='lgc'>='lgc'>--> ="trms">aesthetic ='lgc'>--="trms">affect='lgc'>='lgc'>--> politic

="large lg38" stl="font-size:132%">
='at'>#workshop make an ad for ="nms">apass


advertising trend
="lstsrd">1. information='lgc'>: (from) traditional forms of print ='and'>& television ='lgc'>--to='lgc'>='lgc'>--> intensification and hybridization in oblique ways ='lgc'>+ through new media (adver-gaming, twitter-piccing, virtual-="trms">worlding, Corridor Crew's product placement)
="lstsrd">2. persuasion='lgc'>: ='lgc'>[as a ="trms">rhetorical force='lgc'>] (from) information-heavy selling ='lgc'>--to='lgc'>='lgc'>--> dramatic persuasion
="lstsrd">3. entertainment='lgc'>: ="trms">communication through entertainment ='lgc'>=/= information, persuasion
="lsts lst1">•(from) ="trms">staging products in films ='lgc'>--to='lgc'>='lgc'>--> embedding of brands so deeply into the fabric of the film's ="trms">narrative as object-actors that propel the plot
(Corridor Crew's unobtrusive embedding of branded goods and services in ="trms">storytelling, hybrid both ="trms">staging and embedding)

brand ='lgc'>='lgc'>--> creativity of ="trms">consumers to create artistic output in the form of art (="ppl">="ppl">Star Wars ="trms">world, Marina ="ppl">Abramovic) ='lgc'>--advertising='lgc'>='lgc'>--> ="trms">rhetorical purpose='lgc'>: ='strcls'>*entertain='strcls'>* ='lgc'>=/= inform (announcement), persuade, ='strcls'>*warn='strcls'>*='lgc'>[old o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal function of advertising='lgc'>]

='strcls'>*to warn='lgc'> = to inform='strcls'>* ='lgc'>[='lgc'><='lgc'>-- 15th century advertising ='lgc'>='lgc'>==> journalism='lgc'>]


ever growing impetus of advertising to reproduce itself in new forms ='lgc'>='lgc'>==> ="trms">different account of the evolution of new media ='lgc'>: advertising creates new media to propagate itself (='strcls'>*two globally ="trms">pervasive and path-changing forms of media that would not exist without advertising revenue='lgc'>:)
="lsts lst1">•search engine
="lsts lst1">•="trms">social ="trms">networking site

(McLuhan's “medium='lgc'> = message” ='lgc'>='lgc'>--> that we should look at the structural ="trms">nature of media rather than what it contains ='lgc'>=/=) ='strcls'>*message='lgc'> = medium='strcls'>* (in 20th century)='lgc'>='lgc'>--> ='lgc'>[='strcls'>*='lgc'>]advertising='lgc'>: ="trms">species that create media in order to allow it to replicate ='lgc'>=/= a thing that we humans create and put in media as an incidental extra to an o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginary ="trms">agent of meaning ='lgc'>[='lgc'><='lgc'>-- hylo="trms">morphic understanding of advertising='lgc'>]


="large lg46" stl="font-size:124%"> ='lgc'>[in 20th century (task of)='lgc'>] advertising='lgc'>: to render the invisible ='lgc'>[qualities, such as='lgc'>: complexity, ="trms">network, information,,,='lgc'>] into compelling visualities (='lgc'>--into='lgc'>='lgc'>--> public ="trms">imagination)
="lsts lst1">•(in organizational discourse) complexity='lgc'>: (='lgc'>--="trms">articulate='lgc'>='lgc'>-->) unpre="trms">dictable, multi-layered, decentered, emergent, globalized (="trms">world of Homeland TV series, of ="nms">apass, of ERG's website='lgc'>: ="trms">technological ='lgc'>+ adaptable ='lgc'>+ multi-layered)
='strcls'>*success ='lgc'><='lgc'>== visualize the complexity of their products='strcls'>* ='lgc'>[in the case of ERG='lgc'>: student's knowl="trms"nttrm="knowledge,Knowledge">edge and the institution of university='lgc'>]

(Goldman's landscape of Capital ='lgc'>='lgc'>-->) corporate advertising='lgc'>:
="lsts lst1">•visually depicts the ="trms">phenomenon of globalization
="lsts lst1">•="trms">affect the cultural ="trms">imaginary
="lsts lst1">•shape political sensibilities (with respect to life in high-tech globalism)

a="trms">morphous ="trms">phenomena (that require high-stakes visualization)='lgc'>:
="lsts lst1">•counter-terrorism
="lsts lst1">•climate change
="lsts lst1">•


='lgc'>[='strcls'>*='lgc'>]advertising='lgc'>: an institution that organizes meaning, a visual sign ="trms">system (as powerful as other ="trms">systems that organize meaning='lgc'>: medicine, law, education,,,) ='lgc'>[='lgc'>='lgc'>~/= ="nms">apass='lgc'>]
='lgc'>='lgc'>--> ='strcls'>*a form of ="trms">literacy='strcls'>*='lgc'> = can be learned ='lgc'>+ lexicon ='lgc'>+ grammer (that can be fruitfully investigated)
='strcls'>*advertising='lgc'> = capitalism ='lgc'>+ ="trms">aesthetic='strcls'>* ='lgc'>==="ppl">Campbell='lgc'>='lgc'>==> research in advertising one of the most important research ="trms">priorities in any discipline today (='at'>@="nms">apass)

="large lg26" stl="font-size:107%"> ="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

='strcls'>***="trms">marketing='lgc'> = the ultimate ="trms">social practice of post="trms">modernity='strcls'>***

="trms">marketing practices
promotional campaigns
="trms">consumption culture

post="trms">modernity='lgc'>: a ="trms">phenomena ="trms">specific to the cultural ="trms">history of western europe and north america ='lgc'>--impact='lgc'>='lgc'>--> globe
='lgc'>--="ppl">Lyotard='lgc'>='lgc'>--> incredulity toward ='strcls'>*="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narratives='lgc'>: unified idea ="trms">systems
='lgc'>--Jameson='lgc'>='lgc'>--> ="trms">consumer ="trms">society (marked by='lgc'>:)
="lsts lst2">◦="trms">pastiche='lgc'>: an attitude of a certain detachment (on the part of the individual) where all sty="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic expressions of parody, nostalgia, and other illustrated feeling lack emotional depth and commitment
="lsts lst2">◦="trms">schizophrenia='lgc'>: disjointedness and discontinuity of the individual's personal identity and experience in life
='lgc'>--Angus='lgc'>='lgc'>--> in="trms">finite delay of ='strcls'>*="trms">modernity='lgc'>: improving human lives by controlling ="trms">nature
='lgc'>--Wilson='lgc'>='lgc'>--> expression of incoherence of contemporary ="trms"nttrm="disturban">urban life

post="trms">modernity ='lgc'>=/= ="trms">authority, unity, continuity, purpose, commitment
= “="trms">modernity='lgc'>: era of ="trms">scientific ideology ='lgc'>='lgc'>==> disillusionment, dis="trms">integration, ="trms">anxiety”
='lgc'>='lgc'>--> hedonism
='lgc'>='lgc'>--> tolerance (recognition) of ="trms">difference
='lgc'>='lgc'>--> ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narrative='lgc'> = ="trms">story (that people construct to tell themselves) =="ppl">="ppl">Foucault= regimes of truth
='lgc'>=/= conformity

examples of ="trms">modern ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narratives='lgc'>:
="lsts lst1">•bourgeois (capita="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list) ideology
="lsts lst1">•marxism

='lgc'>}='lgc'>--='not'>✕='lgc'>='lgc'>--> ='strcls'>*="trms">market='lgc'> = new ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narrative in post="trms">modernity='strcls'>*


post="trms">modern condition='lgc'>:

="lstsrd">1- ='lgc'>[='strcls'>*='lgc'>]hyperreality='lgc'>: becoming real of what initially was/is a simulation/hype='lgc'>: simulation of ="trms">imagined potential or ="trms">imagined ="trms">past (signifiers arbitrary linked to their o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal referent)

="trms">marketing='lgc'>: a practice that resignifies (a brand name)

tendency and willingness of the customers to prefer the simulation (for example the theme areas in city centers of an ="trms">imagined ="trms">pasts) ='lgc'>=/= “real”

post="trms">modernism is a cultural critique (='lgc'>=/= economic, ="trms">social critique) of ="trms">modernity

post="trms">modern critique tends to rely on experiential or sensible judgement (='lgc'>--valued='lgc'>='lgc'>--> trusting intuition and sensing of what is practical/="trms">pragmatic based on cultural experience) ='lgc'>=/= analysis of ="trms">material evidence

='strcls'>****post ="trms">world war II politics ='lgc'>='lgc'>--> youth movement culminated in the 1960s ='lgc'>='lgc'>--> institutionalization of the generational rebellion ='lgc'>='lgc'>--> post="trms">modernism='strcls'>*** ='lgc'>='lgc'>==>
="lsts lst1">•post="trms">modern cultural critique rely on intuition ='lgc'>+ experiential sensibilities (in seeking a better ="trms">world)
="lsts lst1">•post="trms">modern ="trms">consumer feels more justified in playful enjoyment of the simulation (='lgc'>=/= constantly seeking the somber reminders of “reality”)

hyperreality ='lgc'>='lgc'>==> “loss of ="trms">history” ='lgc'>: ="trms">historical ="trms">phenomena='lgc'> = collage with visual ex="trms">citement='lgc'> = journalism
='strcls'>*voyeuristic exposure to the ="trms">spectacle='lgc'> = cultural ="trms">pastiche of the contemporary ="trms">world='strcls'>*
='lgc'>='lgc'>--> ='at'>#="trms">integration of the hollywood films (nested='lgc'>: music brand names become sub-="trms">spectacle within the ="trms">spectacle of the film) ='lgc'>='lgc'>--> (we are immersed in) an era of ='strcls'>*="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">marketing='lgc'>: ="trms">marketing itself is ="trms">marketed (becomes a prominent ="trms">spectacle ='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to Devil wears prada movie)

b="trms"nttrm="failure,blur,plur,lurk,tallur,slur">lurring of genres in news programs (Vox news), soap operas (), games ()

decontextualization ='lgc'>+ ="trms">spectacle

the duality of ‘appearance ='lgc'>=/= essence’ is dead in post="trms">modernity ='lgc'>='lgc'>--> cereal strategic decision-making in ="trms">marketing ='lgc'>: ='strcls'>****image='lgc'> = ="trms">positioning='strcls'>****

="prgrph">-="trms">consumer always seeks an essence (in adopting a product)
="prgrph">-="trms">consumer of post="trms">modern culture play the game of “surface” (they increasingly acquire the ="trms">skills of recognizing the images and the ="trms">positions these images offer)

='lgc'>[='strcls'>*='lgc'>]="trms">marketing='lgc'>: institution of simulation, ="trms">imaginary, hype
(forms of) persuasive ="trms">communication ='lgc'>: transformational pro="trms">positions ='lgc'>='lgc'>==> simulating potential experiences (='lgc'>=/= true or false discourse)


="lstsrd">2- ='lgc'>[='strcls'>*='lgc'>]fragmentation='lgc'>: the ="trms">consumer engages in a series of independent, separate, unconnected acts ='lgc'>--each='lgc'>='lgc'>--> require a ="trms">different product
='lgc'>+ fleeting moments of exciting s="trms">cenes and images

(post="trms">modern) transcendence of the (="trms">modernist) necessity to ='strcls'>*understand connections='strcls'>*

='strcls'>***artists of all kinds are increasingly assuming the role of ="trms">marketing institutions='strcls'>***

the ="trms">consumers (of post="trms">modernity) are encouraged to play the game of ='strcls'>*image-switching='strcls'>* (caring mother, efficient manager, elegant partner, gourmet ho="trms">memaker ='lgc'>--each='lgc'>='lgc'>--> require a ="trms">different style ='lgc'>{labeled as ="trms">consumer liberation='lgc'>}) ='lgc'>=/= central character
='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="ppl">Deleuze and ="ppl">Guattari's ="trms">schizophrenia of late capitalism='lgc'>]

disconnected from authentic self ='lgc'>='lgc'>==> (enormous potential for) creativity in manufactured re="trms">presentations
='lgc'>='lgc'>~='lgc'>~='lgc'>='lgc'>--> ="trms">market becomes a ="trms">pastiche

postsub="trms"nttrm="disturban">urban transformation
complex ="trms">interaction of high-="trms">technology production ='lgc'>+ ="trms">socio-spatial con="trms">figuration ='lgc'>+ ="trms">spectacular shopping environment='lgc'> = ubiquitous shopping malls (='lgc'>--acquired='lgc'>='lgc'>--> post="trms">modern theatrical character, fragmented experience of all cultures)

unrestricted ability to use signifiers ='lgc'>[='qstn'>?pushed back by some emerging sensibilities of cultural appropriation, political correctness, gender policing, ="trms">religious, etc.='lgc'>]
='lgc'>='lgc'>--> ="trms">marketing competition rests on the creation of images (meanings) removed from any ="trms">history, context, o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin ='lgc'>=/= excellence and sophistication in form and ="trms">technique
='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to contemporary artists anti-excellence attitude and the celebration of fai="trms"nttrm="failure,blur,plur,lurk,tallur,slur">lure and failing='lgc'>]
='lgc'>='lgc'>--> ='strcls'>**each instance of ="trms">communication becomes a ="trms">spectacle='strcls'>**

purposefully decontextualized ='lgc'>+ rendered free floating ='lgc'>='lgc'>==> ="trms">marketable product
(surrea="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list artists made use of this ='lgc'>--now='lgc'>='lgc'>--> shop window designer)
Duchamp, Rauschenberg, Warhol (="trms"nttrm="already,spread">ready-made)

='strcls'>***themes of post="trms">modern culture='lgc'>:
irreverence
nonconformity
noncommitment
detachment
="trms">difference
fragmentation

(paradoxically) what seems to be ="trms">difference at the level of ="trms">symbolic culture stems from an underlying uniformity ='lgc'><='lgc'>-- ='strcls'>***heterogeneity has its o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigins in homogeneity='strcls'>*** ='lgc'>: cultures where ="trms">market and ="trms">marketing are less developed exhibit greater variance in both the quality and kinds of life patterns

="trms">literacy='lgc'>:
="lsts lst1">•in ="trms">modernity ='lgc'>='lgc'>--> to ="trms"nttrm="already,spread">read ='lgc'>+ discover connections among seemingly unrelated objects ='lgc'>='lgc'>==> understanding
="lsts lst1">•in post="trms">modernity ='lgc'>='lgc'>--> watching ='lgc'>: recognizing images (exposing oneself to innumerable images and recognize what they stand for ='lgc'>~ attach meaning to them) ='lgc'><='lgc'>-- this is what i did in my telegram ="trms">bestiary text!

="trms">literacy in ="trms">consumption culture ='lgc'>='lgc'>~/=='qstn'>? established nortons of education


="lstsrd">3- ='lgc'>[='strcls'>*='lgc'>]reversal of production ='and'>& ="trms">consumption
="lsts lst1">•="trms">modernist='lgc'>: value is created in production (meaningful) and destroyed in ="trms">consumption (profane)
="lsts lst1">•post="trms">modern='lgc'>: production continues during the moment of ="trms">consumption, value is created during ="trms">consumption='lgc'>: a process through which individuals define themselves, status, image (='lgc'>=/= common) ='lgc'>='lgc'>--> a ="trms">social act, ="trms">symbolic meaning ='lgc'>='lgc'>==> an individual with certain tastes, mentality, values (a type of humanity)

production ='and'>& ="trms">consumption prove to be ="trms">different moments of the same cycle

="lsts lst1">•during production='lgc'>: producers are human beings, products are commodities
="lsts lst1">•during ="trms">consumption='lgc'>: producers are images, products are human beings


="lstsrd">4- ='lgc'>[='strcls'>*='lgc'>]decentering subject
="lsts lst1">•="trms">modernist='lgc'>: the subject is in the pursuit of its goals, constituted in the separation of body and mind, to graduate from the ='strcls'>*state of being='strcls'>* (existential) to the ='strcls'>*state of knowing='strcls'>* (cognitive) ='lgc'>: distance oneself from a pure existence of being (its context and condition) in order to develop a cognitive understanding
="lsts lst1">•post="trms">modern='lgc'>: the subject is not in control, role of the human is to allow products perform their functions

="trms">marketing orientation
="lsts lst1">•="trms">positioning of the products (in the ="trms">market)
="lsts lst1">•="trms">positioning of the ="trms">consumer (in the ="trms">social ="trms">market)

(today's) body culture='lgc'>: self-objectification (='lgc'>='lgc'>==> to be ="trms">consumed)
distancing of one's own gaze from one's own body to view one's self and scrutinize one's own images
='lgc'>='lgc'>--> ='strcls'>***="trms">fashion becomes the ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor for culture='strcls'>***


="lstsrd">5- ='lgc'>[='strcls'>*='lgc'>]juxta="trms">position of anything with anything (its name='qstn'>?)
="lsts lst1">•opposing emotions='lgc'>: ="trms">love ='and'>& hate, contempt ='and'>& annotation
="lsts lst1">•opposing cognitions='lgc'>: belief ='and'>& doubt, reverence ='and'>& ridicule
='lgc'>='lgc'>--> in advertisement a product is ="trms">simultaneously made fun of and prompted, or making credibility by discrediting advertising
='strcls'>*high art and mundane ="trms">consumption='strcls'>*
='lgc'>}='lgc'><='lgc'>== growing acceptance of ='strcls'>*doublethink='strcls'>* (='lgc'>='lgc'>~=='qstn'>? double bond) ='lgc'>: the ="trms"nttrm="metaph,metamorph,metabol,metal">metagame of playing along as if the rules are what they seem on the surface while having the knowl="trms"nttrm="knowledge,Knowledge">edge the rules of the game played are quite ="trms">different from what that appear to be
="lsts lst1">•in advertisement='lgc'>: the ="trms">consumer thinks while other people are persuaded, they themselves are not
="lsts lst1">•in politics='lgc'>: the ="trms">consumers (voters) ="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listen as if the politicians are espousing genuinely personal views
="lsts lst1">•in media='lgc'>: stating the role of the polls ='lgc'>+ reflecting the politicians view with utmost ="trms">seriousness
="lsts lst1">•ethnic restaurants ='lgc'>='lgc'>--> delicious life styles of which food is just a manifestation ='lgc'>='lgc'>--> ='strcls'>**simulated adventure in a theatrical ="trms">society='strcls'>**
="lsts lst1">•
='lgc'>}='lgc'>='lgc'>--> the post="trms">modern ="trms">consumer does not judge the experience from a foundational perspective
='strcls'>*it recognizes only ="trms">difference='strcls'>*, only fragments (='lgc'>=/= inequality, conflict)

anything is at once acceptable and suspect ( مجاز majaz)

='strcls'>*juxta="trms">position of op="trms">posites ='lgc'>='lgc'>==> total irony ='lgc'>+ ambiguity ='lgc'>='lgc'>--> ="trms">pastiche='strcls'>*

="trms">marketing ='lgc'>='lgc'>--> ='strcls'>*incorporation='lgc'>: pulling the contradictory (country cultural) movements into ="trms">market economy ='lgc'>: emptying expressions (music, ="trms">fashion) of rebellion (for example punk) of their content ='lgc'>='lgc'>==> commodities them

="trms">society ="trms">historical process is affairs through politics and ="trms">social ="trms">relations ='lgc'>--='not'>✕='lgc'>='lgc'>--> ="trms">market mediates ="trms">social conflicts (for example the content and the looks of news program in VOX news)

='strcls'>*="trms">marketization (of politics)='lgc'>: the possibility of re="trms">presenting them through electronically manipulated images (for example USA's 1991 gulf war was run more as a ="trms">marketing campaign)
='lgc'>='lgc'>='lgc'>~=> ='strcls'>*management of consent='strcls'>*

“authentic” traditional cultures in order to survive have to become ="trms">marketable ='lgc'>='lgc'>--> touristic attractions

="lsts lst1">•="trms">marketing taking the center ="trms">stage in most western institutions
="lsts lst1">•="trms">market='lgc'> = locus (dominant mediator) of legitimation


="trms">marketing='lgc'>: a cultural process re="trms">presenting the post-


transnational (corporation) ='lgc'>: post="trms">modern cultural change ="trms">agent


in traditional ="trms">world of commerce ‘commercial space ='and'>& time ='lgc'>=/= programming space ='and'>& time’

="trms">modernist vacuum created by obsolete notions of what is good or bad (sacred or profane) ='lgc'>='lgc'>--> filled by ="trms">marketing (enters ='lgc'>--into='lgc'>='lgc'>--> culture)


fragmentation ='lgc'>==require='lgc'>='lgc'>==> use of many ="trms">different styles and forms

(ideas and movements which al="trms"nttrm="already,spread">ready have made) sensational impact ='lgc'>='lgc'>--> ="trms">spectacle ='lgc'>='lgc'>--> commodities


(="trms">marketing helped in entrenching) artist selebrity setting new trends and values ='lgc'><='lgc'>-- a post="trms">modern ="trms">phenomena with its roots in 1960s “anti-” movements
="lsts lst1">•not challenging or endorsing or committing to any one style, but rebelling by doing “one's own thing” (Madonna's rebellion 1991 ='lgc'>='lgc'>--> she will continue to find large audiences as long as she re="trms">presents and combines the post="trms">modern aspects of critique of the ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narrative and the ="trms">marketable commercial sensationalism of the fragmented ="trms">spectacle)

paradoxical ="trms">nature of post="trms">modern culture ='lgc'><='lgc'>-- fragmentation and discontinuity of their experience
not owning a TV (conscious rejection) ='lgc'>+ driving a car (="trms">integrated into mainstream)


merging of education and ="trms">marketing
='strcls'>*televisual generation='strcls'>*
(in north america and western europe) the education is taking place mostly outside of three classroom

(="trms">modern) institutionalized education ='lgc'>='lgc'>--> (post="trms">modern) ="trms">marketing ="trms">system ='lgc'>: the individual of the post="trms">modern encounters the institutionalized education as ="trms">obligation, drudgery, and the means to achieve ="trms">positions

(from) a process of ="trms"nttrm="already,spread">reading issues and ="trms">questions for exploration ='lgc'>--to='lgc'>='lgc'>--> a process of persuasively ="trms">communicating the necessities of knowing (and following efficient ways of doing things) ='lgc'>='lgc'>--> ="trms">literacy='lgc'>: being able to manipulate and construct (recognize and grasp multi-layered multi-faceted multi-media images ='lgc'>='lgc'>--> to impress upon all senses) ='lgc'>}='lgc'><='lgc'>-- ="trms">marketing is best ="trms">situated to educate this
='lgc'>[-can a true critical deconstruction of post="trms">modernism start from ="trms">literacy='qstn'>? ='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to telegram ="trms">bestiary text='lgc'>]


='strcls'>***the ="trms">consumer is also a signifier='strcls'>***
(constructed in the images that are culturally signified, for example the female)
(even ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphorically) putting somebody on the pedestal (="trms">stage) ='lgc'>='lgc'>==> exposure to voyeuristic gaze ='lgc'>='lgc'>==> objectification ='lgc'>='lgc'>='lgc'>~=> commodification ='lgc'>}='lgc'>--="ppl">Baudrillard='lgc'>='lgc'>-->
="lsts lst1">•a liberation (the subject is the object which has the powers of seduction as the focus of desire ='lgc'>='lgc'>--> in control)
="lsts lst1">•a loss of freedom (the subject is culturally signified and constructed for fonctions determined outside its own power ='lgc'>='lgc'>--> a property of the other)

='strcls'>*decoupling of culturally signified ="trms">categories (of gender, etc.)='strcls'>* ='lgc'>--="trms">marketing='lgc'>='lgc'>--> (post="trms">modern stance and trend='lgc'>:) male model/actors who re="trms">present emotional, nurturing, and sensitive ='lgc'>+ female model/actors who re="trms">present aggressive, powerful, rational (in American advertisement and TV series)
='lgc'>='lgc'>==> “i shop, therefore i am” becomes applicable to men
='lgc'>='lgc'>==> both men and women become ideal ="trms">consumers ='lgc'>='lgc'>--> flourish of ="trms">market exchange

='strcls'>* ='strcls'>* (both male and female) seek authentic self ='lgc'>='lgc'>--> (get caught up in) objectification ='lgc'>+ fragmentation ='strcls'>* ='strcls'>*

pattern quest='lgc'>: ="trms">imaging (re="trms">presenting) ='lgc'>=/= being, knowing

='lgc'>[image ="trms">marketing='lgc'>]
='strcls'>*the image does not re="trms">present the product, but the product re="trms">presents the image='strcls'>* ='lgc'>='lgc'>-->
="lsts lst1">•="trms">consumers are essentially ="trms">consumers of ="trms">symbols
="lsts lst1">•="trms">consumption culture='lgc'> = construction of ="trms">symbolic environment
='lgc'>}='lgc'>='lgc'>==> tourism as the lar="trms">gest industry in the ="trms">world (="trms">translate your culture images into ="trms">marketable products ='lgc'>='lgc'>~= ="trms">consumer fetishes) ='lgc'>='lgc'>--> ='strcls'>*global culturalism='strcls'>*

='lgc'>[manipulation of ="trms">symbols='lgc'>]
(from) ethical issue (="trms">modern) ='lgc'>--to='lgc'>='lgc'>--> sty="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic issue (="trms">phenomenological, post="trms">modern)

='lgc'>[='strcls'>*='lgc'>]globalization='lgc'>: (create fragmented heterogenized ="trms">market ='lgc'>='lgc'>-->) serve the locals with global universal signs
='lgc'>='lgc'>--> transnational='lgc'>: a highly ="trms">symbolic ="trms">communication ="trms">system that is timeless, contextless, diffused in space, located anonymously, with no known ="trms">history


="trms">marketing is the first institution that adapt to post="trms">modernism

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="trms">consumer (='lgc'>--impulse='lgc'>='lgc'>--> “i want”) ='lgc'>=/= citizen (“we need”)

="large lg10" stl="font-size:117%"> Sunstein
="trms">consumer sovereignty (="trms">matters of personal taste, “are they getting what they want='qstn'>?”, ‘freedom='lgc'>: satisfaction of private preferences’, ) ='lgc'>=/= political sovereignty (='strcls'>*government by discussion='strcls'>* ='lgc'>+ reason-giving in the public domain ='lgc'><='lgc'>-- many/most citizens should have a range of common experiences ='lgc'>=/= filtering of information, customizing information to fit)

='strcls'>**unplanned unanticipated encounters ='lgc'><='lgc'>-- central to democracy='strcls'>**

(pseudo-democratic) participation ="trms">interactivity ='lgc'>: invitation to participate in one's own manipulation by providing increasingly detailed information about personal preferences (Andrejevic, noted by ="ppl">Hubert)

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='strcls'>*misattunement='lgc'>:
='lgc'>--Stern='lgc'>='lgc'>--> a parental ="trms">technique for modifying the behaviour (='lgc'>+ ="trms">affective experience) of the ="trms">child
='lgc'>--="ppl">Ahmed='lgc'>='lgc'>--> being out of ="trms">synch[...]