[...]d labored ="trms">transition from human to posthuman which leaves behind traces of pain; ‘foot of the future’ contains within it the supplement of its ="trms">embodied ="trms">visceral human existence, a potent reminder of the human within the posthuman. Nike mutant foot ='strcls'>*suffers from o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin ="trms">horror='strcls'>* (= no secure telos of o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin which can link back to a primary source of either ="trms">technology or organicism) we cannot trace it back to an o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginary ideal ="trms">category of existence ='lgc'>='lgc'>==> it horrifies
="lsts lst1">•Nissan pathfinder; shape-shifting ="trms">technology, moves between the ="trms">animal and ="trms">technical ='lgc'>='lgc'>--> ='strcls'>*automobile ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">morphoses without any trace of its ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">morphosis='strcls'>* (it bears no marks, scatches, dents, damage); mighty industrialized rendering (transformers film series) ='lgc'>='lgc'>--> (an X-Men fantasy='lgc'>:) a future ="trms">world of ='strcls'>*="trms">ontological mobility='strcls'>* ='lgc'>: entities are not fixed, their ="trms">morphing into other entities is not painful, but a ="trms">natural instantaneous reaction to their environment ='lgc'>[='lgc'>=/= ="nms">ajayeb='lgc'>]
="lsts lst1">•BBC digital faces; a giant dis="trms">embodied head that roams across hilly countryside ='lgc'>~ ='strcls'>*an affront to a humanist sensibility of ="trms">integral bounded being='strcls'>*; filled with tiny selves ='lgc'>='lgc'>--> genealogy of ="trms">monstrous and mythical forms (Matrix 3rd episode the machine face) ='lgc'>='lgc'>--> ='strcls'>*visualization of ='thdf'>the idea that the self possesses no central consciousness='strcls'>* ='lgc'>[='lgc'><='lgc'>-- posthuman='lgc'>: all mental thought, all consciousness and spirit, can be attributed to the operation of micro-="trms">material processes distributed in autopoitic (='lgc'>~ self-creating) body='lgc'>] /ERG website

="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">morphing
critique of becoming (of ="trms">consumer)

="ppl">Cartesian (human logic of a ="trms">world of fixed entities) ='lgc'>=/= posthumanism (poly="trms">morphic unfixity, ="trms">articulating a logic of identity as decentered and in the state of ="trms">transition)

="large lg2" stl="font-size:110%"> mutating ='lgc'>=/= ="trms">morphing (universally regarded as ="trms">positive, apolitical ='lgc'><='lgc'>-- in poststructural theory)='lgc'>='lgc'>--> ="trms">imagined ="trms">technological posthumanism which cruises effortlessly and seamlessly through ="trms">ontologies ='lgc'>[like T1000 in Terminator='lgc'>]
digital ="trms">morphing is a common production device in contemporary visual culture (transformers, X-Men ='lgc'><='lgc'>-- to resist that in our web designs)

="trms">morphing ='lgc'>=/= ="trms">ontological fixity
="lsts lst1">•how ="trms">technology does not oppose ="trms">nature, but stimulate it (Nissan pathfinder)
="lsts lst1">•how the ="trms">morph causes a radical spl="trms">intering of consciousness (BBC digital faces)
="lsts lst1">•how ="trms">morph is the a visualization not of being, but of becoming
='lgc'>='lgc'>--> ='strcls'>*flow, universally ="trms">coded as ="trms">positive='strcls'>* (sensibility of process and flux considered liberatory)
='lgc'>='lgc'>--> a logic of quick-change (embedded in entertainment and computer industries)


high-="trms">technology ="trms">embodiments='lgc'>:
="lsts lst1">•cyborg
="lsts lst1">•foetus
="lsts lst1">•eco="trms">system
="lsts lst1">•="trms">database
="lsts lst1">•genome
="lsts lst1">•cellular automata
="lsts lst1">•insects
="lsts lst1">•


="trms">morphing ='lgc'>=/= mutating='lgc'>: the ="trms">visceral, painful, ="trms">embodied experience that results from ="trms">ontological boundary clashes
mutating into otherness ='lgc'>=/= ="trms">morphing into otherness
(pain of the flow ='lgc'>='lgc'>-->) ='strcls'>***mutation is a concept that stops the flow='strcls'>***

(utopian='lgc'>:) ="trms">technological ="trms">imaginary portraying a simple and painless ascent into a silicon existence

="trms">chimera='lgc'>: (a term bio="trms">technological discourse uses to refer to) the evolution of elements that do not belong together
='lgc'>[in ="trms">greek mythology, a savage ="trms">beast part lion part goat part snake ='lgc'>=/= ="trms">natural order='lgc'>]


="lsts lst1">•(Iron Man's de="trms">finition of) ="trms">technology='lgc'>: an ="trms">instrument which ="trms">accords the human with a gradual ascend towards increasing civilization, linear progress and power over her or his environment
="lsts lst1">•(Black Mirror's de="trms">finition of) ="trms">technology='lgc'>: paradoxical s="trms">cene, a primal instinctual force


(my ="nms">ajayeb ='lgc'>=/=) ="trms">technological primitivism='lgc'>: (="trms">aesthetic that is produced by) the ways “primitive” icons are used in discourses of high ="trms">technology
="trms">technological merges into the mythological
ancient merges with the ="trms">modern
="lsts lst1">•eXistenZ film 1999, a high-tech-primitive blend of amphibian eggs and synthetic DNA
portrayal of a ="trms">symbolically resonant ancient life-source ='lgc'>+ form of a ="trms">technical life-source


="large lg22" stl="font-size:124%"> (="ppl">Campbell sug="trms">gesting) atavism='lgc'>: how ="trms">supposedly primitive evolutionary traits which had disappeared generations ago reappear in contemporary human or ="trms">animal life
="prgrph">-traits of a former time but still exist in the ="trms">present
='strcls'>*proto-atavism='lgc'>: (exhibiting of) future evolutionary traits in the ="trms">present ='lgc'>='lgc'>==> collapsing the quality of linear time ='lgc'>[='lgc'>='lgc'>~=='qstn'>? my sleep-walking='lgc'>] (='lgc'>=/= human approaching a state of ="trms">technological perfection through an orderly ascent of increasing complexity and sophistication)
='lgc'>='lgc'>--> ="trms">technological progress='lgc'> = nonlinear, punctuated, multiple ='lgc'>[='lgc'><='lgc'>-- used in ="trms">marketing today='lgc'>]
proto-atavism ='lgc'>--argument='lgc'>='lgc'>--> that multiple paradigms of life exist on the peripheries of humanist life ='lgc'>==="ppl">Campbell='lgc'>='lgc'>==> (how) ='strcls'>*human life='lgc'>: a cacophony of co-existing ="trms">interacting states of ="trms">past ="trms">present future existences with no recourse to a single reassuring o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin='strcls'>* (='lgc'>=/= singular progression)


(like ="trms">animal ="trms">rumors in old ="trms">bestiaries ="nms">ajayeb in a ="trms">story-starated ="trms">world) found telegram videos and ="trms">internet pic used in my image assemblages ='lgc'>='lgc'>--> (found images which make it difficult to trace their lineage) in an image-starated ="trms">world ='lgc'>==construct='lgc'>='lgc'>==> ambivalent visual re="trms">presentations that do not have a signifier in an external “real” ="trms">world (="ppl">Baudrillard's ="trms">rhetoric simulacrum='lgc'>: an object that is a copy of something which does not “exist”)
='lgc'>==Toffoletti='lgc'>='lgc'>==> potentiality='lgc'>: exceeding the bounds of description


(we are living in an) age of ='strcls'>**="trms">technosubjectivity='strcls'>**
(="ppl">="ppl">Margulis theorizes) the ="trms">symbolic basis of eukaryotic cells
(Dawkins ="trms">posits) the existence of selfish genes and the extended phenotype
='strcls'>*="trms">system theory='lgc'>: human life subsumed radically into an all-encompassing concept of ="trms">system, of which the human is merely a psychic ="trms">system, where the only important unit of analysis is ="trms">systems (human, cell, ="trms">society, law)
(="ppl">Sagan's) ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms"nttrm="metaph,metamorph,metabol,metal">metazoa='lgc'>: a multiple creature afloat in the omnisexuality of bacterial exchange
(Octavia ="ppl">Butler's) xenogenesis='lgc'>: polysexual ="trms">inter="trms">species reproduction
(="ppl">="ppl">Haraway's) ="trms">differential artifactualism='lgc'>: (='lgc'>='lgc'>~= SF, ="trms">science ="trms">fiction) a diffractive ="trms">interruptive mutative anti-reflective ="trms">monstrous logic (to a humanist eyes) ='lgc'>='lgc'>--> generation of novel forms which need not be ="trms">imagined in the stodgy bipolar terms of hominids ='lgc'>==make='lgc'>='lgc'>==> ="trms">ontological room for ="trms">naturecultures
="prgrph">-mixotricha paradoxa='lgc'>: “a mixed up, paradoxical, microscopic bit of hair ='lgc'>[...='lgc'>]they are nested in each other's tissues in a myriad of ways that make words like competition and cooperation, or individual and collective, fall into the trash heap of pallid ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphors and bad ="trms">ontology”
(Thacker speaks for) extrinsic life='lgc'>: the kinds of life that cannot be contained inside itself (such as='lgc'>: the epidemic) ='lgc'>~ lifelike death ='lgc'>='lgc'>==> depict the strangeness of life in a ="trms">technological era

(diffraction ='lgc'>='lgc'>==>) myopic='lgc'>: eyesight abnormality resulting from the eye's faulty refractive ability ='lgc'>='lgc'>--> posthuman='lgc'>: an essentially ethical precondition of life in high-="trms">technology

background of posthuman theory='lgc'>:
="lsts lst1">•="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">morphing ='lgc'>='lgc'>--> premised on the liberatory potential of flow ='lgc'>: processes objects and living ="trms">systems are thought to be in a constant state of becoming ='lgc'>=/= ="ppl">Campbell='lgc'>: flow is not always a liberatory ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor ='lgc'>='lgc'>-->='lgc'>{ (a politics or logic of) ='strcls'>*inertia='strcls'>* ='lgc'>=/= contemporary politics of flow ='lgc'>}
="lsts lst1">•primal ="trms">technology ='lgc'>='lgc'>--> ="trms">technology is not always s progressive civilizing inanimate force, rather it is a destructive-constructive rich-poor lively-inanimate force in the ="trms">world
="lsts lst1">•proto-atavism ='lgc'>='lgc'>--> modes of living at the ="trms"nttrm="knowledge,Knowledge">edges of humanist life
="lsts lst1">•posthuman biology ='lgc'>='lgc'>==> ='strcls'>*monolith of humanist life is myopic='strcls'>*

in a way, in ='mywrk'>my research i have been seeking ways to acknowl="trms"nttrm="knowledge,Knowledge">edge the place of posthuman ways of being in the ="trms">world ='lgc'>--through='lgc'>='lgc'>-->
="lsts lst1">•observing the high-tech (cellular automata, ="trms">database, bibliographic ="trms">technologies)
="lsts lst1">•observing the ancient (medieval ="trms">bestiaries ="nms">="nms">ajayeb al makhlughat ="nms">ajayeb ="trms">technologies)
="lsts lst1">•


="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

roots of ‘emancipate ourselves’ ='lgc'>--in='lgc'>='lgc'>--> “being critical"='lgc'> = ability to be self-reflexive and to ="trms">translate criticality into action and expressions of art (="frds scrmbld">Renan)
transform knowl="trms"nttrm="knowledge,Knowledge">edge sites ='lgc'>--to='lgc'>='lgc'>--> knowl="trms"nttrm="knowledge,Knowledge">edge s="trms">cenes ='lgc'>='lgc'>--> ='strcls'>*="trms">communities of concepts='strcls'>* (='lgc'>=/= ="trms">communities of people)
="prgrph">-(to form an artistic site not into a theme, a subject or a project ='lgc'>='lgc'>--> discursive architecture)
how we could actually initiate solidarity through ="trms">translation='qstn'>? (='lgc'>='lgc'>-->='qstn'>? ="trms">internationalism) ='lgc'>=/= equivalence of contexts
="prgrph">-how strategies of governance can be very sophisticated and can be embedded into what we see as good for instance in health (cleaning, or in providing food)
='lgc'>[='strcls'>*='lgc'>]naming='lgc'>: a way in which we could enter into each other's experiences, a process of conjunction and disjunction (with the problems of the previous naming process)
='strcls'>*investment='lgc'>: i'm investing into your thoughts and ="trms">interests, to possible connections between us
="prgrph">-to look away from it momentarily, so that they can look into it again
(criticality is something that we can in="trms">herit)
faith into criticality ='lgc'>='lgc'>==> ="trms">epistemological violence (='lgc'>~ criticality used as a counter capital to any problem or any ="trms">situation that we seem unable to engage with)
(in ="trms">relation of criticality ='lgc'>='lgc'>--> ='thdf'>the notion of) care='lgc'>: to ask is this the ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right place and the ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right time to “overperform” your criticality='qstn'>? when to be naive='qstn'>?
='lgc'>[yes, i am so tired of the ="ppl">Marxist lineage of criticality='lgc'>]
sometimes you don't have a voice in dialogue ='lgc'>='lgc'>--> you need a space where you can do a monologue
='strcls'>*monological circuits='strcls'>* (="frds scrmbld">Renan) ='lgc'>='lgc'>--> monologue='lgc'>: you take the conversation out of value making (from a neoliberal logic)
(problem of) discourse='lgc'> = a sophisticated capital in arts (that is easily distributed and circulated)
="prgrph">-appoint ='lgc'>[yourself='lgc'>] as institution ='lgc'>=/= alternative art organization ='lgc'>='lgc'>--> don't contribute to marginalizing yourself as alternative
research organization ='lgc'>=/= magazine


="frds scrmbld">Renan http://temporaryartreview.com/the-infantilization-of-local-contexts/
art="trms">world's cynical ="trms">consumption of the global periphery
="trms">international worship of dialogue
unified complicity
transnational capital of in-group favoritism
cosmetology of democratism
advanced capitalism='lgc'>: non-hierarchical transactions, horizontal decision-making
(business of) trading contexts
Western ethnocentrism
(1970s) “art played a vital role in the amassing of cultural resources, assimilation, and formation of national cultures” ='lgc'>='lgc'>==> “improving humankind” (the colonial de="trms">finition of development)
='strcls'>*="trms">rhetoric of development ='lgc'>==shaped/shaping='lgc'>='lgc'>==> art='strcls'>*
="lsts lst1">•diverse group of global ="trms">interlopers
="lsts lst1">•content-providing native informants
="lsts lst1">•regional mediators/specia="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">lists
="lsts lst1">•solvent-like multinational institutions
='lgc'>[cultural development:='lgc'>] art act adhesive for civil ="trms">society ='lgc'>='lgc'>--> good governance ='lgc'>='lgc'>==> dialogues (='lgc'>='lgc'>~= to create a new moral image of man)
="prgrph">-='strcls'>*conditionally in="trms">="trms"nttrm="cluster,club">clusive vision of the ="trms">international art="trms">world='lgc'>: a politically legitimate place with p="trms"nttrm="failure,blur,plur,lurk,tallur,slur">lura="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic ="trms">inter-institutional structures driven by economic liberalism, subsequently confirmed by the participation of civil ="trms">society='strcls'>*
...a practice of dialogue between art and development, across geographies='lgc'>: banking on the coalition of ethno-nationalism and globalization, and promoting “indigenous” forms of capitalism, while avoiding the optics of exoticization ='lgc'>}='lgc'>='lgc'>==>
="lsts lst1">•divides and controls localities
="lsts lst1">•contextual ="trms">differences are distributed as needs and urgencies
="lsts lst1">•juridico-engineering structures (="trms">symbolized progress)
="lsts lst1">•cultural globalism with ="trms">consumption at its core
="lsts lst1">•regions soused on the liberal democratic fantasy of salvation via harmonious, multilateral exchange
(we don't want dialogues, we need meaningful dialogues)
='lgc'>--="frds scrmbld">Renan='lgc'>='lgc'>--> ='lgc'>[to relocate the “struggle for exchange” in='lgc'>] monological circuits across the topographies of power and restitution ='lgc'>=/= geographies of guilt and embarrassment


antagonistic knowl="trms"nttrm="knowledge,Knowledge">edges (organise and rally actions and thoughts for resistance) ='lgc'>='lgc'>--> changes how you are ="trms">socialized


="frds scrmbld"nttrm="Robin,Robot,Robert,Robocop">Robinson Crusoe
a miniature ="trms">history of human development ="trms">according to bourgeois individualism ='lgc'>[...='lgc'>] changed into an encyclopedic ="trms">storytelling of ="trms">religious virtues
="lsts lst1">•using European ="trms">technology, agriculture, economic individualism ='lgc'>[='lgc'><='lgc'>== spiritual autobiography='lgc'>], (rudimentary) political hierarchy, (civilizing effect of) ="frds scrmbld"nttrm="Christianson">Christianity ='lgc'>[='lgc'>='lgc'>--> pursuit of meaningful spiritual engagement='lgc'>]
...as the inertia of the colonial ="trms">world's knowl="trms"nttrm="knowledge,Knowledge">edge ="trms">system breaks into the streams of exploratory capital, the relay of fragments crystallizes before seeping through the colonial subject's ="trms">social ground
http://www.curators-="trms">network.eu/blog-entry/lightning-studies-ctcccs-part-1-3 (="frds scrmbld">Renan)


="nms">Cinderella's precarity
the ="trms">question of='lgc'>: how can we ="trms">translate contexts='qstn'>? (the context of which I bring my precarity differs from here in Brussels)

="large lg74" stl="font-size:130%"> (='thdf'>the notion of ='strcls'>*difficulty='strcls'>* in) ="nms">Cinderella ='lgc'>=/=='qstn'>? ="frds scrmbld"nttrm="Robin,Robot,Robert,Robocop">Robinson Crusoe
Crusoe's precarity (European) is something that you can overcome
="lsts lst1">•="trms">technology ='lgc'>='lgc'>--> I can develop something out of my precarity and survive being struck on an island
="lsts lst1">•Crusoe's ="trms">techne ='lgc'>='lgc'>--> human ='lgc'>=/= ="nms">Cinderella's ="trms">techne ='lgc'>='lgc'>--> companion
="lsts lst1">•Crusoe ='lgc'>='lgc'>==> ='strcls'>*rise of the ordinary individual in the nation='strcls'>* ='lgc'><='lgc'>== every individual values themselves high enough to consider themselves the proper subject of ="trms">serious ="trms">literature
="lsts lst2">◦="trms">modern individual='lgc'>: an ordinary ='and'>& alone person is able to triumph over physical environment ='lgc'>~ to be able to exploit every ="trms">situation

using diary format for ="nms">Cinderella was inspired by ="trms">respond to Crusoe's epistolary and confessional ="trms">method of ="trms">writing
(one of the earliest genre of) rea="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic ="trms">fiction
="trms">written during the Enlightenment
one of the most widely published ="trms">books in ="trms">history
='lgc'>='lgc'>==> castaway ="trms">narrative='lgc'>: improvise the means of survival from limited resources at hand
="lsts lst1">•progress through ="trms">technology
="lsts lst1">•rebuilding of civilisation (civilisation='lgc'> = a form of triumph)
="lsts lst1">•unfriendliness of ="trms">nature
="lsts lst2">◦he is with a dog, two cats and a parrot but he cannot talk to them ='lgc'>=/= ="nms">Cinderella
="lsts lst2">◦Crusoe starts making Bible fals (فال انجیل opening the Bible to a random page and ="trms"nttrm="already,spread">read a verse that he believed was addressed at him)
="lsts lst2">◦he makes ="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list (pro ='and'>& cons ='lgc'>='lgc'>--> debit ='and'>& credit ='lgc'>[='lgc'>='lgc'>--> mentality of business studies='lgc'>] ='lgc'>--Weber='lgc'>='lgc'>--> ="trms">book-keeping='lgc'>: distinctive ="trms">technical feature of ="trms">modern capitalism)
="lsts lst2">◦
="lsts lst1">•Crusoe='lgc'>: true protagonist of the empire (='lgc'>--Joyce='lgc'>='lgc'>--> prototype of British colonialism, ='strcls'>*mythology of colonialism='strcls'>* ='lgc'>--="frds">Sina='lgc'>='lgc'>--> ='at'>#="trms">fable of imperialism)
="lsts lst1">•(romantic notion of) ="trms">nature='lgc'>: idyllic ='lgc'>=/= (Crusoe) ="trms">nature='lgc'>: unforgiving ='lgc'>+ sparse ='lgc'>}='lgc'><='lgc'>-- utopian ='lgc'>=/= dystopian ="trms">nature ='lgc'>='lgc'>--> Lord of the Flies


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(with ="ppl">Annemarie's help ='at'>@="nms">apass)

='strcls'>*sources of knowl="trms"nttrm="knowledge,Knowledge">edge ='lgc'>=/= ="trms">styles of knowing='strcls'>* ='lgc'>='lgc'>==> tensions

judgment='lgc'>: an occasion to apply one's own standards ='lgc'>=/= observation='lgc'>: a mean to get to know somebody else's standards

="trms">difference
which ="trms">differences exactly='qstn'>?
what are their ="trms">interferences and their diffractions='qstn'>?
='lgc'>='lgc'>--> the surprises that come with finding “variations”

(="trms">stories about)
vessels ='and'>& fluids
pain ='and'>& ="trms">technicians
patients ='and'>& doctors
="trms">techniques ='and'>& ="trms">technologies

(bracketing the practices ='lgc'>=/=) foregrounding the practices ='lgc'>='lgc'>--> objects come into being and disappear with the practices in which they are manipulated ='lgc'>='lgc'>==> reality multiplies
='lgc'>=/= single passive object in the middle waiting to be seen from the point of view of seemingly endless series of perspectives (SK the elephant parable)

philosophy used to approach knowl="trms"nttrm="knowledge,Knowledge">edge in an ="trms">epistemological way (='lgc'>~ preconditions for acquiring true knowl="trms"nttrm="knowledge,Knowledge">edge='lgc'> = ="frds scrmbld"nttrm="Alex,Alert,Aleph,Alessi">Alex's ="trms">question “what is artistic research”) ='lgc'>=/= (="ppl">Annemarie's) ='strcls'>*knowl="trms"nttrm="knowledge,Knowledge">edge='lgc'> = a ="trms">matter of manipulation (='lgc'>=/= reference)='strcls'>* ='lgc'>='lgc'>==> ethnographic ="trms">interest in knowl="trms"nttrm="knowledge,Knowledge">edge practices (='lgc'>--to='lgc'>='lgc'>--> “what are artist rese="trms"nttrm="search">archers doing='qstn'>?”)


xxxxxxxx

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='at'>#project='lgc'>: to create a multidisciplinary knowl="trms"nttrm="knowledge,Knowledge">edge program around the ="trms">relationship between art, ="trms">marketing and ='lgc'>[='qstn'>?='lgc'>], highlighting the imbricated فلس فلس ="trms">nature of ='lgc'>[='qstn'>?='lgc'>] as tangible resources and knowl="trms"nttrm="knowledge,Knowledge">edge

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='at'>#project index ="nms">Tehran theory='lgc'>: to think ethnographically about non-unilateral and non-static picture of aspiration in the context of contemporary ="nms">Tehran eco-="trms">techno-culture
="lsts lst1">•archive ="trms">question
="lsts lst1">•contemporary media ="trms">technology
="lsts lst1">•="trms">data/knowl="trms"nttrm="knowledge,Knowledge">edge organization
="lsts lst1">•infrastructure
="lsts lst1">•="trms">epistemology
="lsts lst1">•="nms">Tehran ="trms">techno-culture multi="trms">species ethnography
="lsts lst1">•mini ="trms">worlds
="lsts lst1">•='strcls'>*how people ="trms">imagine a better life='qstn'>?='strcls'>* ='lgc'>='lgc'>--> (to think non-unilateral and non-static) ='strcls'>*picture of aspiration='strcls'>* (in the context of contemporary ="nms">Tehran)
="lsts lst1">•imitations of forms
="lsts lst1">•http://="nms">ajayeb.net/='qstn'>?q=sensibilities='lgc'>+hitting='lgc'>+people
="lsts lst1">•start as collaborative online platform for ="trms">writings/projects about ="nms">Tehran emerging ="trms">ecologies='lgc'>:
="lsts lst2">◦mice موش
="lsts lst2">◦mobile phones موبایل
="lsts lst2">◦="trms">monsters هیولا
="lsts lst2">◦heavens مثل
="lsts lst2">◦
="lsts lst1">•on ="nms">Tehran trees='lgc'>:
="lsts lst2">◦on ="trms">anthropogenic landscapes of ="nms">Tehran
="lsts lst2">◦descriptive ="trms">methods for the study of ="trms">social ="trms">relation and ="trms">histories
="lsts lst2">◦learning (directly) about ="trms">worldly objects of ="nms">Tehran ='lgc'>='lgc'>==> take part in the kinds of creative play that are the hallmark of the research ='lgc'>='lgc'>--> draws ="trms"nttrm="already,spread">readers outside common-sense assumptions
="lsts lst3">◾(to enable a) ="trms">technologically-augmented eco="trms">system
="lsts lst3">◾(to enable a) translocal exchange
="lsts lst2">◦='lgc'>{ ='lgc'>[='qstn'>?not to='lgc'>] tokenization and verification of ="trms">natural assets ='lgc'>='lgc'>--> augment ='and'>& utilize ='lgc'>--='qstn'>?='lgc'>='lgc'>--> provoking our ="trms">relation to ="trms">nature, hybrid eco="trms">systems in the ="trms">technosphere ='lgc'>}='lgc'><='lgc'>-- ="trms">question of governance
="lsts lst3">◾to explore ways for nonhumans as ="trms">agents to act with the same importance of humans in/with the ="trms">world via ="trms">technology
="lsts lst2">◦re="trms">socializing value (less ="trms">anthropocentric) ='lgc'>='lgc'>--> ="trms">social impact ='lgc'>+ environmental impact
="lsts lst2">◦less inalienable circulation of ='strcls'>*cultural intelligence='strcls'>* (and value) among less individualized (connected ="trms">networks of wider) ="trms">social ="trms">agents
="lsts lst2">◦critical ="trms">questions ='lgc'>+ cross-pollinate


="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

(inconsistency of) ='strcls'>*physiological chaos='strcls'>* of the ="trms">World War I ='lgc'>='lgc'>--> how physicians and medical rese="trms"nttrm="search">archers (early 20th century medical ="trms">science) ="trms">responded to it='qstn'>? ='lgc'>='lgc'>--> (a new web of concepts='lgc'>:) ='strcls'>*="trms">semiotics of injuries and behaviors='strcls'>* (='lgc'>='lgc'>--> that became essential for thinking about ="trms">integration and collapse in economics, ="trms">social organization, psychoanalysis, ="trms">symbolic re="trms">presentation, and ="trms">international politic)
='lgc'>='lgc'>--> attuned to, to anticipate, to outdo, ='strcls'>*="trms">specific conditions of the lived body in
states of extreme exertion='strcls'>*='lgc'>:
="lsts lst1">•in a conceptual-="trms">historical and ="trms">anthropological ="trms">fashion
="lsts lst1">•="trms">stage thought and experimentation
="lsts lst1">•to recalibrate their thinking
='lgc'>}='lgc'>='lgc'>--> logic of ="trms">integration (a problematic ="trms">systematization) ='lgc'>='lgc'>==> ='strcls'>*registers of the individual and the ="trms">social='strcls'>*

linked to each other='lgc'>:
="trms">integration در شکم چيزى جا دادن, collapse, self-preservation, crisis, catastrophe, witnessing, evidence, unknowing

early 20th century medical ="trms">science ='lgc'>='lgc'>==> شکننده a body that is ='strcls'>*brittle because ="trms">integrated='strcls'>* ='and'>& ='strcls'>*="trms">integrated because brittle='strcls'>*

wartime and postwar therapeutics ='lgc'>='lgc'>==> conceptions of the body

="large lg66" stl="font-size:116%"> ="ppl">Geroulanos and ="ppl">Meyers (='lgc'>=/= ="ppl">Foucauldian) show “how particular kinds of injury emerged during ="trms">World War I, and how such injuries found their place in the bodies and life="trms">worlds of wounded soldiers and doctors, and in the thinking and actions of theorists and policy makers.” (ethnography of the ="trms">interwar period)
='lgc'>=/= proposing a counter-body or counter ="trms">epistemology or resistance knowl="trms"nttrm="knowledge,Knowledge">edge


“in this ="trms">world, we do not play chess with eternal figures like the king and the fool; the figures are what the successive con="trms">figurations of the chessboard make of them.” -Veyne

(='lgc'>[='strcls'>*='lgc'>]="trms">integration='lgc'>:) taxonomy of disorder ='lgc'>='lgc'>==> administrative ends (an idea of entire ="trms">system of organic functioning ='lgc'>='lgc'>--> homeostasis='lgc'> = "the wisdom of the body” ='lgc'>='lgc'>==> theories of norms, normality, dis="trms">integration, catastrophe)
="lsts lst1">•='thdf'>the idea of a damaged ="trms">world in need of meticulous care
="lsts lst1">•='thdf'>the idea of the injured body that seeks to stabilize itself

='at'>#="trms">integration
the ="trms">interwoven ="trms">data recovered from the study of ="trms">systemic and functional aspects of the broken organism ='lgc'>='lgc'>==> totality ='lgc'>~ establishment of a nonliberal individualism (='lgc'>+ ="trms">social welfare) ='lgc'>='lgc'>==> ='strcls'>**="trms">society='lgc'> = an ="trms">integrated and fragile whole in need of care='strcls'>**


today's ="trms">integrative medicine ='lgc'>='lgc'>--> conceptualizations of the whole body ='lgc'>='lgc'>==> picture of the patient='lgc'>:
="lsts lst1">•neoliberal in character
="lsts lst1">•(always) future tense in orientation


destiny='lgc'> = personalized medicine (a project to anticipate and guide the patient's destiny)

welfare state's widest possible in="trms">="trms"nttrm="cluster,club">clusion of its citizens clashes with the realities of the ="trms">marketplace

to reconcile the individual's cognitive and physical realities with the particular ="trms">demands of their ="trms">world

...="trms">sociological quest to understand the locus of injury

='lgc'>[title='lgc'>]
duet of ="trms">integration-crisis (='lgc'>='lgc'>==> whole-body ideals)


(="ppl">Geroulanos and ="ppl">Meyers argue that) understanding ="trms">integration and crisis in medicine ='lgc'>='lgc'>==> to wrap our heads around the way later-dominant cybernetic and structura="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list theories located the individual in the ="trms">world

bodily ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor ='lgc'>[in='lgc'>] ="trms">integrations of domestic ="trms">societies

the ="trms">integrated, dis="trms">integrating human body='lgc'>:
="lsts lst1">•a new site of meaning and care
="lsts lst1">•subject for new analogies of body biological and body politic
="lsts lst1">•object of direct experimentation


="trms">story of the human body (at once ="trms">social ='and'>& biological)

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="large lg62" stl="font-size:126%">
="trms">question of ="trms">technology
='lgc'>--locational='lgc'>='lgc'>--> where does the ="trms">technological take place='qstn'>?
(and when='qstn'>?)

="ppl">Heidegger ='lgc'>='lgc'>--> (latecomers were) addicted to ="trms">technology
“under what conditions we could arrive at a free ="trms">relation to ="trms">technology='qstn'>?”

="ppl">Heidegger problem with addicted ='lgc'>='lgc'>--> ='strcls'>*ad="trms">diction is content with what is merely available='strcls'>* (it never surpasses this limit) ='lgc'>=/= ="trms">anxiety


="ppl">Avital focus on the ='strcls'>*chemical prosthesis='strcls'>*

="large lg74" stl="font-size:100%"> in war, ="trms">drugs become another piece of ="trms">="trms">equipment ='lgc'>='lgc'>--> taking the pill='lgc'>: ="trms">technologizing oneself into the war machine

heroin comes from heroisch

="trms">technically calibrated culture

="trms">drug ='lgc'>='lgc'>--> ="trms">hallucinated exteriority

electronic/="trms">drug culture ='lgc'>='lgc'>--> (="ppl">Nancy ='lgc'>+ ="ppl">Blanchot's) désœuvrement='lgc'>: without an end or program, an unworking that nonetheless occurs


how the ='strcls'>*prosthetic subject='strcls'>* is constituted
(Junger's ="trms">drug, ="ppl">Heidegger's tech, ="ppl">Benjamin's hashish, de Quincey's opium, Duras's alcoholizations='lgc'>:) a saturated text, pushing beyond the ="trms">materiality of the ="trms">book though not into any ideality

the ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right to ="trms">drugs ='lgc'>+ the supplementary ="trms">interiority that they produce

there has never been a war on ="trms">drugs that is not carried by another type of ="trms">drug (="trms">religion, patriotism, oil, TV)

="trms">history of narcotica ='lgc'>='lgc'>~= ="trms">history of culture

="large lg42" stl="font-size:103%"> ='lgc'>[='strcls'>*='lgc'>]intoxication='lgc'>: (names) a ="trms">method of mental labor that is ="trms">responsible for making phantoms appear ='lgc'>='lgc'>--> mnemonic ="trms">apparatus

“you have something in you that must be killed” ='lgc'>='lgc'>==> ambivalent stimulant/tranquilizer

body proper regains its corruptible organic status
self-medication and vitamins become the occupation of every singularity

="trms">drugs explore fractal ="trms">interiorities (='lgc'>=/= seeking an exterior transcendental dimension)

r="trms">enunciation چشم پوشی، ترک، کناره گیری، قطع علاقه
(addict='lgc'> = nonrenouncer)

virtual reality
cyberprojections

(Dasein's) dependency='lgc'>: a state in which ="trms">anxiety is still bound

='strcls'>*="trms">mimetic poisoning='strcls'>* (of pharma="trms">codependency as="trms">sociated with ="trms">literature, as sedative, as cure, as escape, etc.) ='lgc'>--='qstn'>?='lgc'>='lgc'>--> ="trms">relationship to law

(our French ="trms">heritage ='lgc'>='lgc'>--> Flaubert='lgc'>: “a thinker should have neither ="trms">religion nor fatherland nor even any ="trms">social conviction”) ='strcls'>*thinking='lgc'> = radically rupturing='strcls'>*

="trms">drugs forced decision upon the subject ='lgc'>='lgc'>--> de Quincey

opium='lgc'>: the transparency upon which one could review the ="trms">internal conflict of freedom (='lgc'>+ encounters the ="trms">abyss of destructive jouissance)


war against pain

higher forms of ="trms">drug


='strcls'>*(like any good parasite) ="trms">drugs ="trms">travel both inside and out of the boundaries of a ="trms">narcissistically defended politics='strcls'>* ='lgc'>==producing='lgc'>='lgc'>==> a lexicon of body control and a private property of self

="trms">drug's virtual and fugitive patterns
they have a secret ="trms">communications ="trms">network with the ="trms">internalized order


Madame Bovary='lgc'> = clinic of phantasms


everything said about ="trms">technology can be applied to ="trms">drugs='lgc'>: acceleration, speed, inertia, the third ="trms">interval

="trms">drug/medicine ='lgc'>='lgc'>==>
="lsts lst1">•deaden the pain
="lsts lst1">•separate from a poisonous maternal flux
...
="lsts lst1">•="trms">hallucinated plenitude
="lsts lst1">•pure ="trms">communication ='lgc'>='lgc'>~= transcendental telepathy

(have in mind that) any substance can function as a ="trms">drug


“It wasn't clear then whether the body was private property or not, whether the ="trms">authorities could legislate zoning ordinances, or whether pleasure and liberty were values freely exercised upon a ="trms">coded body.”
="prgrph">-="ppl">Avital


='mywrk'>my work over the etymology of the signifier ='lgc'>='lgc'>--> moon index
(i shoot up trash ="trms">fiction)


(="ppl">Freud) ='strcls'>*pain is imperious='strcls'>* متکبر

(failing) to meet the requirements of an authentic alterity
(we are) into forgetting and the simulacrum (='lgc'>=/= truth)
="lsts lst1">•="trms">hallucinator='lgc'>: the creature of the simulacrum (par excellence)
(trafficking in) abstract forms of forgetting

the poor
the body-broken
the racially ="trms">hallucinated other


chemical prosthesis (mushroom or plant) ="trms">responds to a fundamental structure

="trms">drug addict ='lgc'>='lgc'>--> a mystical transport going nowhere
="trms">drug addict offers her body to the production of ="trms">hallucination, vision, or trance
='lgc'>='lgc'>--> going nowhere fast


being exposed to existence='lgc'> = placing one's body in the grips of a temporality that pains ='lgc'>='lgc'>--> ad="trms">dictive='lgc'> = artificial, beside oneself

="large lg22" stl="font-size:132%">
="trms">drugs ='lgc'>--linked-to='lgc'>='lgc'>--> a mode of departing, to de="trms">socialization ='lgc'>[without the assurance of arriving anywhere='lgc'>] (='lgc'>='lgc'>~= activity of ="trms">writing) ='lgc'>=/= production of real value


...movement of the simulacrum without address (or, in another idiom, without purpose, point)

="ppl">Nietzsche was the first philosopher who ='lgc'>--="ppl">Avital='lgc'>='lgc'>-->
="lstsrd">1. to think with his body
="lstsrd">2. to put out the call for a supramoral imperative


="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

we are implicated inscribed dis="trms">articulated and reresignifed by ="trms">technological prosthesis
there is no outside to ="trms">technology
there is no off switch to ="trms">technology
="trms">wonderological tracks of ="trms">technology

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

how much ="trms">nature has to change before our descendants cease to be human='qstn'>?
about when in the course of evolution our ="trms">ancestors became human='qstn'>?
(unanswerable good ="trms">questions)

if the human is not the one ="trms">consuming, who is='qstn'>?

="trms">animals ="trms">consume
(numinous ="trms">agentic status of) dead ="trms">consumer

human aspects of ="trms">consumption='lgc'>: learning, decision making, reason, perception, ethics, ="trms">agency, desire and choice ='lgc'>--arise='lgc'>='lgc'>--> ='strcls'>*between humans and intelligent machines='strcls'>*

='lgc'>[='strcls'>*='lgc'>]posthuman='lgc'>: a move that seeks to locate being, or aliveness, or meaning in the not-quite-human-as-we-know-it

(humanist) ="trms">epistemology='lgc'>: how we investigate and describe the ="trms">world
(humanist) ="trms">ontology='lgc'>: how we understand what constitutes life and objecthood

='lgc'>==="ppl">Campbell='lgc'>='lgc'>==> help ="trms">consumer research='lgc'>:
="lstsrd">1. expand the range of temporal reference (look into the future of how ="trms">consumption will look like)
='strcls'>**='thdf'>assumption of the future='lgc'>: the future will be a post-="trms">consumption existence='strcls'>**
="lstsrd">2. expand the range of physical reference (ex="trms">traplanetary ="trms">consumption='lgc'>: what the ='strcls'>***="trms">consumption of place='strcls'>*** means; embryonic ="trms">consumption sites='lgc'>: store your ="trms">child's cord blood stem cells)
="lstsrd">3. ="trms">interrogation of the roots of humanism (="trms">social ="trms">sciences)


today='lgc'>:
robotic revolution
bio="trms">technology revolution


='strcls'>*posthuman='lgc'>: ideological account of the future of the human ="trms">species in annexation with info-bio-="trms">technologies ='lgc'>=/= ='strcls'>*posthumanism='lgc'>: (speculative philosophy ='lgc'>+ ="trms">material reality) critique of the discourse and ="trms">epistemologies of ='strcls'>*humanism='lgc'>:
="lsts lst1">•belief in progress
="lsts lst1">•="trms">technological mastery over ="trms">nature,
="lsts lst1">•separation of human and ="trms">animal kingdom
="lsts lst1">•therapeutic approach to human behavior
="lsts lst1">•secular approach to ="trms">scientific inquiry
='strcls'>*humanism='lgc'> = ="trms">epistemology='lgc'>: a way of investigating the ="trms">world that is consonant with our human intuition='lgc'>--understand='lgc'>='lgc'>--> life as comprising essentially animate or inanimate, self or other, human or nonhuman='strcls'>** ='lgc'>[='lgc'>=/= set of diverse beliefs='lgc'>]

="trms">horror of surgically implanted biomedical enhancement ='lgc'>='lgc'>--> (persistence of the) inviolability of the body as the seat of identity ='lgc'><='lgc'>-- a classic humanist assumption

posthumanism
="lsts lst1">•speculative philosophy ='lgc'>+ ="trms">material reality
="lsts lst1">•abstract philosophy ='lgc'>+ ="trms">="trms">empirical ="trms">science
="lsts lst1">•ancient ='lgc'>+ futuristic
="lsts lst1">•exotic ='lgc'>+ specialized (telesurgery, a="trms">morphous computing) ='lgc'>+ banal ='lgc'>+ ubiquitous (automobility, eyeglasses)
="lsts lst1">•
='lgc'>='lgc'>--> apocalyptic era (intelligent machine takeover)
='lgc'>='lgc'>--> ="trms">ecological ethics (human not the most important form of life on earth)

='strcls'>***attempt to overcome humanness is an age-old human tendency='strcls'>***

what constitutes life
="lsts lst1">•women ='lgc'>='lgc'>--> Schiebinger
="lsts lst1">•slaves ='lgc'>='lgc'>--> Douzinas
="lsts lst1">•computer viruses ='lgc'>='lgc'>--> Parikka
="lsts lst1">•cellular automata ='lgc'>='lgc'>--> ="ppl">Delanda
="lsts lst1">•bacteria ='lgc'>='lgc'>--> ="ppl">="ppl">Haraway
="lsts lst1">•swarms ='lgc'>='lgc'>-->Thacker
="lsts lst1">•


='strcls'>*brand='lgc'> = living ="trms">system='strcls'>* (='lgc'>='lgc'>--> distinguish themselves from environment, ex="trms"nttrm="cluster,club">clude from it what is not, feedback ="trms">communication with environment, self replicate, evolve, ) ='lgc'>=/= cultural product
='at'>@="frds scrmbld">Femke


(="ppl">Campbell arguing that) the human and the posthuman are (ways to describe the forces that are) al="trms"nttrm="already,spread">ready ="trms">present in the human condition='lgc'>:

="lstsrd">1.
computation of life
mid 19th century weaving ="trms">technologies ='lgc'>='lgc'>==> logic of computation ='lgc'>==="trms">ontology='lgc'>='lgc'>==> “universe='lgc'> = giant computer” ='lgc'>: attempting to uncover what life itself is through a better understanding and appreciation of the power and seeming omni="trms">presence of computational logic
="lsts lst1">•a discourse ='lgc'>[='lgc'>~ a way of talking about the ="trms">world='lgc'>] (and not only a claim that people make)
='lgc'>='lgc'>--> an ='thdf'>example of how dominant ="trms">technologies are not just ="trms">instruments but models (through which the ="trms">world is understood)
‘clockwork universe’ was the model for the last four millennia='lgc'>: clockwork-like essence of ="trms">cosmos ='lgc'>+ state ='lgc'>+ body (='lgc'>=/= romanticism, galvanism, mesmerism, quantum mechanics)
='lgc'>}='lgc'>='lgc'>==>
="lsts lst1">•="trms">consumer as computer/computational (="trms">consumer as information processor, ="trms">consumer as automatic subject ='lgc'>=/= psychological ="trms">agent) ='lgc'><='lgc'>== ="trms">science of cybernetics, automaticity, feedback
="lsts lst1">•information (a new powerful substance in mid 20th century), “raw ="trms">data ='lgc'>='lgc'>==> decisions, models, theories”, a specialized value-free term (='lgc'>=/= fact, learning, wisdom, understanding, enlightenment) ='lgc'>='lgc'>--> second half of 20th century='lgc'>: information began to assume a deep and proved privileges place (in politics, cultural ="trms">imaginary), to informationalize ="trms">consumer objects='lgc'>:
="lsts lst2">◦jeans as “intelligent denim” ='lgc'>='lgc'>--> “vector graphics and pixelation as there expression of your individuality” (Jack ='and'>& Jones)
="lsts lst2">◦cream as “pro-retinal A nanosomes and Par-Elasty” (L'Oreal)
="lsts lst1">•

="lstsrd">2.
laborization of life
growing sophistication of the previously simple and straightforward ="trms">categories of aliveness and deadness (='lgc'><='lgc'>== ="trms">technologies since the 1970s='lgc'>: stem cell engineering, in vitro fertilization, genomics, virtual surgery, bio="trms">material engineering)
='lgc'>}='lgc'>='lgc'>==>
="lsts lst1">•make the range of what constitutes ‘alive’ larger and more complex
="lsts lst1">•="trms">stage the ="trms">interpenetration of the machinic and the organic
(in the future it will be the) ="trms">marketers as the most influential groups in re-drawing ="trms">categories of existence and deciding what is animate or inanimate, ="trms">natural or ="trms">technical (not ="trms">scientists or philosophers)
='lgc'>[='strcls'>***classical ="trms">marketing strategies='lgc'>: ="trms">positioning, ="trms">communication='lgc'>]
='lgc'>='lgc'>==> paradoxes in ="trms">consumption (for example stem cell engineered meat appears as both identical and radically ="trms">different from its predecessors) ='lgc'>='lgc'>--> postethical ="trms">consumption models (="trms">categorized as vegetarian='qstn'>? how ="trms">marketing re-enchant food without appeal to a myth of ="trms">pastoral o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin='qstn'>?)
='lgc'>='lgc'>--> commentary ="trms">consumption acts='lgc'>: organic food ="trms">market, ="trms">natural healthcare ="trms">market

="lstsrd">3.
miniaturization of life
“fast, cheap, and out of control”
autonomous (='lgc'>=/= central, god-like)
='lgc'>}='lgc'>='lgc'>==>
="lsts lst1">•="trms">technology is no more locatable within a machine (a consciousness that envelopes the ="trms">world) ='lgc'>='lgc'>--> dispersed='lgc'>: (a logic of) ="trms">technology as environment ='lgc'>[diffused='lgc'>] ='lgc'>=/= tool ='lgc'>[discrete='lgc'>]
="trms">internet of things ='lgc'>: digitally enabled objects share and ="trms">respond to information
1980s ='lgc'>='lgc'>--> processing (of information, microprocessor)
1990s ='lgc'>='lgc'>--> ="trms">networking (="trms">world wide web)
2000s ='lgc'>='lgc'>--> sensing and controlling
“my ="trms">consumption patterns worth so much that they under="trms">write my acts of ="trms">consumption” -Hayles
="lsts lst1">•='strcls'>*cognition='lgc'> = a product='strcls'>* that emerges between the self and its environment (and does not take place ex="trms">="trms"nttrm="cluster,club">clusively on the brain) ='lgc'>--="trms">stages='lgc'>='lgc'>--> cognition as a process

="lstsrd">4.
complexification of life
complex (feedback loops, emergence, bifurcation) ='lgc'>=/= complicated='lgc'>: accurately analysable ="trms">system having a large number of component and perform sophisticated tasks
="lsts lst1">•most of the most valuable products today have virtual components (software, money, etc.) that would be unrecognizable 25 years ago

="lstsrd">5.
automation of life
(fundamental legal principle of) ius gentium='lgc'>: all humans are the same in so far as they are rational human beings in possession of free will ='lgc'>=/= 21st century ="trms">neuro="trms">scientific research
='lgc'>}='lgc'>--Libet='lgc'>='lgc'>--> “free won't” ='lgc'>: the mind exists in a climate which says yes, but it can say no
="trms">agency is outsourced to ="trms">systems that increasingly invisiblize from everyday life (software deciding mortgage, Face="trms">book sug="trms">gest friend, turning car into a moving computer)

dystopian ="trms">imaginary of Black Mirror TV series ='lgc'>='lgc'>--> these developments are a tyrannical force that undermine an a ="trms">priori and fundamental humanness

='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ="trms">consumer rese="trms"nttrm="search">archer's results will be powerful counter-balances to the often too blindly utopian and dystopian accounts of the future

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

='lgc'>[='strcls'>*='lgc'>]advertising='lgc'>: (ubiquitous and contentious) ="trms">symptom of organization='lgc'>[= corporate entity and/or common practice='lgc'>]
="trms">aesthetic ambassador of the organization
='lgc'>--(a way through which)='lgc'>='lgc'>--> ='strcls'>**anyone outside the organization mythologizes an ="trms">imaginary inside='strcls'>**

(its) media='lgc'>:
="lsts lst1">•='strcls'>***indirect messages of public ="trms">relations that are embedded deep in the heart of non-advertising genres='strcls'>***
="lsts lst1">•bombastic and direct appeal of made-for-cinema advertisement and corporate ="trms">communication
="lsts lst1">•

how advertising used to be scorned as a practice and profession ='lgc'>='lgc'>--> gained ="trms">responsibility in American culture='lgc'>:
="prgrph">-1 advertising became ="trms">instrumental in en="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listing soldiers during ="trms">world war I ='lgc'>='lgc'>==> lending it a moral force which served more noble purposes besides commerce
="prgrph">-2 it was elevated through its incorporation into education (first in Harvard University 1924)
="prgrph">-3 it becames adept at referencing styles and com="trms">missioning work from the realm of high culture
='lgc'>}='lgc'>--now='lgc'>='lgc'>--> advertising does not just produce culture, but ='strcls'>***culture produces advertising='strcls'>***

(one of the central ="trms">questions of advertising in contemporary times has been the extent to which) ='strcls'>*advertising enframes everything within its discourse and logic='strcls'>*
='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ='strcls'>****if advertising is everything, what is it not='qstn'>?='strcls'>**** ='lgc'>[='at'>@="nms">apass='lgc'>] ='lgc'><='lgc'>-- this is a crucial ="trms">question about advertising and it is part of a larger global crucial devate about the commodification of life and previously inalienable aspects thereof

="trms">scientific advertising ='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="ppl">="ppl">Haraway

advertising='lgc'>:
="lstsrd">1. fascinates us
="lstsrd">2. it works

an average person in the western ="trms">world is exposed to 3000 advertisements per day

everyday, it transforms me from this ="trms">world to an ="trms">imaginary one for a moment

(advertising) offers through a ='strcls'>*constant stream of visual cameos='strcls'>* برجسته کارى, ='strcls'>*implicit standards='strcls'>* of cleanliness, ="trms">sociality, family life, health, happiness, and a great many other values ='lgc'>='lgc'>==> ="trms">affect me


='strcls'>****="trms">modern advertising works by appearing not to care if it works='strcls'>**** ='lgc'>='lgc'>--> when someone utters the immortal phrase “advertising doesn't ="trms">affect me"='lgc'> = advertising has achieved its ultimate goal ='lgc'>='lgc'>--> ='strcls'>*****advertising empowers us to feel distant to it='strcls'>*****

="ppl">Campbell ='lgc'>='lgc'>--> advertising='lgc'>: organizs meaning in the most powerful and generic of senses ='lgc'>+ a ="trms">symptom of the organization


1920 - 1930
="trms">modern advertising's coming of age (creating compelling signs)
(its signs underwent a qualitative shift in) sophistication
personalized testimonials
='strcls'>*participatory tone of voice='strcls'>* ='lgc'>[='lgc'>=/= direct imperative command='lgc'>]
="trms">consumer goods ="trms">embodied values (that had normally been attributed to humans and the ="trms">natural ="trms">world) ='lgc'>[='lgc'>=/= mere economic entities='lgc'>]
(through the ="trms">system of advertising='lgc'>: ='strcls'>*="trms">imagining the product as a benefit sought by the ="trms">consumer='strcls'>* ='lgc'>~ illumination instead of lighting fixtures, prestige instead of automobiles, sex appeal instead of mere soap,,) ='strcls'>*products ='lgc'>--offer='lgc'>='lgc'>--> mini-solutions to the dilemmas of ="trms">modernity='lgc'>[= the pace and scale of rationalization, depersonalization and ="trms"nttrm="disturban">urbanization brought by ="trms">modern industrial capitalism ='lgc'>==exerted='lgc'>='lgc'>==> هزینه خسارت a toll on the human psyche='lgc'>]

1950 - 1960
(from) public role of sign identification ='lgc'>--to='lgc'>='lgc'>--> private and psychological space of one's mind and ="trms">interior life
rise of ='strcls'>*depth men='strcls'>* (='lgc'>='lgc'>--> Mad Men TV series, people in advertising ="trms">agencies that reportedly used psychological ="trms">techniques to uncovers the subconscious needs, desires, insecurities, fears of ="trms">consumers)
='strcls'>*product='lgc'> = unconscious fulfilments, solutions, comforts and fantasies to them='strcls'>*
='lgc'>[Packard's Betty Crocker cake mix and Esso's Tiger in your Tank campaign ='lgc'>='lgc'>--> alleged power of small groups of people to organize meaning on a massive and uncontrolled level='lgc'>]
="lsts lst1">•freezer='lgc'> = a nostalgic site of security in a threatening environment ='lgc'>=/= a device for cooling foodstuffs (='strcls'>*giving of food ='lgc'><='lgc'>--='lgc'>='lgc'>='lgc'>~='lgc'>~> ="trms">love='strcls'>* ='lgc'>+ insecurity ='lgc'>='lgc'>==> more food than you can eat)
="prgrph">-more sophisticated motivational research and appeals

='strcls'>****advertising='lgc'>: a form of ="trms">literacy='strcls'>**** (a new and be="trms">wildering ="trms">code)

sign ="trms">system of advertising is not static
the generations to come will regard contemporary sign ="trms">systems as rudimentary and easy to de="trms">code
ultra-sophisticated images will appear antiquited and perhaps even humorous (='at'>@="frds scrmbld"nttrm="Godard">Goda hating contemporary sign ="trms">system)
="prgrph">-the way in which advertising today visualizes software, the environment, nano="trms">technology as seemingly ='strcls'>*undeconstructible ='and'>& transparent='strcls'>* will be staple examples in classroom curricula


="large lg10" stl="font-size:125%"> (the most obvious and immediate way of conceptualizing) advertising='lgc'>: a ="trms">system that creates signs with the purpose of ="trms">communicating meaning ='lgc'>=/= ="ppl">Campbell

discipline of ="trms">marketing ='lgc'>--support='lgc'>='lgc'>--> investigation of image ="trms">consumption


early models of advertising (='lgc'>='lgc'>--> ='strcls'>**how we understand the philosophy of what information and ="trms">communication are='strcls'>**)
="lsts lst1">•1949 Bell Laboratories ='lgc'>='lgc'>--> information='lgc'>: universalized component of any ="trms">system that ="trms">communicated ='lgc'>=/= “information” as rather ="trms">poetic and sipritual term (at home in philosophy ='lgc'>=/= engineering) ='lgc'>--advertising='lgc'>='lgc'>--> hierarchy of effects='lgc'>: cognitive ='lgc'>--to='lgc'>='lgc'>--> ="trms">affective ='lgc'>--to='lgc'>='lgc'>--> behavioral ='lgc'>[='lgc'>='lgc'>--> informationalize and ="trms">measure aspects of advertising='lgc'>]

(to understand) ='strcls'>*information theory of ="trms">communication as a reflection of larger ="trms">scientific and philosophical aims of the time='strcls'>*
='strcls'>***information theory of ="trms">communication ='lgc'>='lgc'>==>
="lsts lst1">•providing ="trms">codified models that predict ="trms">response
="lsts lst1">•enframe ="trms">communication within a logic of relative effectiveness or ineffectiveness
='lgc'>}='lgc'>=/= my ="trms">lectures


brand ="trms">memories
brand equity

boundary between advertising and everyday life

='lgc'>[="ppl">Campbell ='lgc'>=/=='lgc'>]
='thdf'>the idea that qualitative advertising research has a manageria="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list axiology
a ="trms">priori ='thdf'>assumption of “advertising='lgc'> = information ="trms">communication” (='lgc'>=/= people incorporate advertising so that it functions as a ='strcls'>*="trms">social glue='strcls'>* within groups)

(vernacular specter of advertising)
="trms">spectacular vernacular of ="trms">social fabric

site of investigation='lgc'>:
="lstsrd">1. site of ="trms">consumption='lgc'> = reception (the field of meaning from a ="trms">consumer's perspective)
="lstsrd">2. site of production='lgc'> = processes involved in making ads (favoured in media studies and ethnographic approaches to advertising)
="lstsrd">3. site of the image='lgc'>: analysis of the meaning of the image itself (independent of intention and reception) are the most powerful way to show what images in="trms"nttrm="cluster,club">clude and ex="trms"nttrm="cluster,club">clude (drawing influence primarily from the disciplines of ="trms">history, philosophy, ="trms">sociology and ="trms">linguistics)

how meaning moved from ='strcls'>*the ="trms">world of advertising='strcls'>* ='lgc'>--to='lgc'>='lgc'>--> ='strcls'>*the ="trms">world of the ="trms">consumer='strcls'>* ='lgc'>: ways in which advertising is ="trms">integrated into the life-="trms">world of people

='strcls'>****advertising='lgc'>: a powerful ="trms">translator of the cultural ="trms">world='strcls'>**** ='and'>& داور a central arbiter of meaning in ="trms">consumer ="trms">worlds (='lgc'>='lgc'>--> ='thdf'>this is why advertising concerns me)


="ppl">Barthes ='lgc'>+ Saussure ='lgc'>+ ="ppl">Peirce ='lgc'>+ Jacobsen ='lgc'>='lgc'>--> ="trms">semiotics can be regarded as one of the most comprehensive studies of sign ="trms">system ='lgc'>~ advertisement='lgc'>: bundle of signs that formed finely constructed conventions ='lgc'>='lgc'>==> ‘image='lgc'> = text’ (its grammar='lgc'>:)
="lstsrd">1. micro-level='lgc'>: tiny units, vectors, colors, forms (within the visual plane)
="lstsrd">2. mid-level='lgc'>: human-level characteristics of gender, hairstyle, posture, facial expression, buildings, ="trms">rhetorical devices in the image (such as ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor and troping)
="lstsrd">3. ="trms"nttrm="metaph,metamorph,metabol,metal">meta-level='lgc'>: ="trms">narrative structure, mythic in ="trms">nature, to see ="trms">embodied in the properties and dynamics of the image the macro properties and fynamics of ="trms">social ="trms">world (='lgc'><='lgc'>-- business of ="trms">semiotic)

="ppl">Barthes ='lgc'>='lgc'>--> (new medium of) photographic advertisement='lgc'> = a ="trms">codified structure ='lgc'>=/= a transparent reflection of the ="trms">world


="prgrph">-='strcls'>*="ppl">Barthes ="trms"nttrm="already,spread">reading of Citroen DS car
impossible newness
it appears at first sight as a superlative object صفت عالی
object which appear at first sight as completely finished ="trms">present to us at once a perfection and an absence of o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin, closure and a brilliance, ='strcls'>*a transformation of life into ="trms">matter='strcls'>*, a silence that belongs to the realm of fairy tales
='strcls'>*smoothness is not a property of ="trms">material, but a ="trms">social value='strcls'>*
="prgrph">-Christ's robe was seamless, ="trms">science ="trms">fiction, made of unbroken ="trms"nttrm="metaph,metamorph,metabol,metal">metal, ="trms">phenomenology of assembling, hold together by sole virtue of their wondrous shape ='lgc'>='lgc'>==> ='thdf'>the idea of benign ="trms">nature
='lgc'>}='lgc'>--learn='lgc'>='lgc'>--> (to make) lines of connection='lgc'>: visual convention ='lgc'>+ ="trms">religious painting, ="trms">science ="trms">fiction film, politics of ="trms">nature (constructed over the ="trms">past 2000 years of western culture) ='lgc'>[='lgc'><='lgc'>-- to understand this in your own work ='at'>#feedback ='at'>@="nms">apass='lgc'>]

="large lg34" stl="font-size:107%">
="prgrph">-='strcls'>*="ppl">="ppl">Haraway
neutral images of (high-tech) ="trms">science ='lgc'>='lgc'>--> stock of Renaissance visual analogues ='lgc'>='lgc'>==> legitimate lineage ='lgc'>+ o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin ="trms">story (for ="trms">technical revolutions)

(="ppl">Barthes > ="ppl">Campbell) ='strcls'>**what sign constructions do westerners use to tell the ="trms">story of how ="trms">technology comes to be ="trms">present in the ="trms">world='qstn'>?='strcls'>**


="prgrph">-='strcls'>*="ppl">Campbell ="trms"nttrm="already,spread">reading of Simens’ ad “builing blocks” (2005)
Simens products float into space, as ="trms">naturally and as pure white snowflake falling to the earth
absence of labor ='lgc'>==herald='lgc'>='lgc'>==> a universe of self-organizing invisible ="trms">agency
“="trms">technology='lgc'> = invisible force that is lighter than air, rearranging itself into whatever seems to be needed” (='lgc'>=/= ="trms">fashioned, melted, hammered , soldered and generally forced into the ="trms">natural order)
='lgc'>='lgc'>==> the ="trms">agency that organizes is non-pollutant, non-disruptive, non-energetic
(from) cacophonous ='lgc'>--to='lgc'>='lgc'>--> harmonious ='lgc'>[='lgc'><='lgc'>-- ="trms">technology seeks its home='lgc'>]
sky above, supra-structure ='lgc'>=/= ='lgc'>[='strcls'>*='lgc'>]infrastructure='lgc'>: structure from below
='lgc'>--Simens='lgc'>='lgc'>--> ='lgc'>[='strcls'>*='lgc'>]="trms">technology='lgc'>: apotheosized (تکريم) by extending its self-organizing capabilities, lending it a divinity which is universal, inevitable, ="trms">natural and just (Simens’ ad ='lgc'>='lgc'>==> Iron Man image)


supra-structure ='lgc'>='lgc'>--> new / ="ppl">="ppl">Star Trek
                             |
infrastructure ='lgc'>='lgc'>--> old / planets they visit


the human body='lgc'>: the most depicted object in advertising
='lgc'>='lgc'>--> research tradition='lgc'>:
humans have more synapses for ="trms">interprting face
depiction of female body
male body
sex in advertising
racial marked body
(boring ="trms">questions='lgc'>:)
="lsts lst1">•whether advertising reflects the ="trms">world or shape it
="lsts lst1">•how signs reproduce, create, normalize or subvert the often unequal power structures that exist between male and female bodies
='lgc'>='lgc'>--> ='strcls'>**despite potential ambiguity in images we as visual ="trms">consumers are always ="trms">presented with a “preferred ="trms"nttrm="already,spread">reading”='strcls'>** ='at'>@="frds scrmbld">Pierre, ="frds scrmbld"nttrm="Godard">Goda ='lgc'>='lgc'>--> “image is controlled by discursive limits” (='lgc'>--="frds">Sina='lgc'>='lgc'>--> ="trms">fable of ‘subtlest ideological weapon of advertising’) ='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> paradox of identity construction='lgc'>: the ="trms">consuming subject chooses among a limited repertoire of “iterated” or preexisting identities provided by ="trms">marketing and adertising, steering viewers in preferred directions ='lgc'>[='lgc'><='lgc'>-- a ="trms">fable='lgc'>]
='lgc'>[='strcls'>*='lgc'>]coopt='lgc'>: advertising pretends to acknowl="trms"nttrm="knowledge,Knowledge">edge a competing discourse or ideology, but only pays lip service to it, ignoring its real radical challenge

="large lg14" stl="font-size:104%"> ='thdf'>the idea of advertising='lgc'>: a ="trms">system that instils (القا، کم کم تزریق کردن) products and services with cultural and ="trms">social values that are not intrinsic to them ='lgc'>[='lgc'>~ magic='lgc'>]
='lgc'>='lgc'>--> highly visible display of ruling-class ="trms">interests
='strcls'>*advertising='lgc'> = capitalism ='lgc'>+ ="trms">aesthetics='strcls'>*
advertising='lgc'>: the pre-eminent way in which the ="trms">interest of the powerful minority maintain the docility, alienation, or servitude of the majority (='lgc'>='lgc'>--> ="frds scrmbld"nttrm="Godard">Goda's understanding of pop culture)

='lgc'>[='strcls'>*='lgc'>]magic='lgc'>: conjure an object from its immediate ="trms">material rootedness and animate it with a much more potent energy ='lgc'>='lgc'>==> erase human experience of the monotony of ="trms">consumption with its transient satisfactions and reinvigorate it anew with fresh promise-claims
='thdf'>for example advertisement for mobile phone='lgc'> = ='strcls'>*sug="trms">gestion='strcls'>* (about a certain design ="trms">aesthetic ='lgc'>+ a certain tole in professional life ='lgc'>+ a certain sexual appeal ='lgc'>+ a certain ="trms">social ="trms">network) ='lgc'>=/= ='strcls'>*announcement='strcls'>* (about a ="trms">technical device)
(announcement ='lgc'>=/= sug="trms">gestion='lgc'>: the act of advertising)

='lgc'>}='lgc'>--1='lgc'>='lgc'>--> ='thdf'>the idea that advertising's signs='lgc'> = carefully constructed highly selective and distortive ways of seeing ='lgc'>[='lgc'>=/= simple reflections of the state of the ="trms">world='lgc'>] ='lgc'>==(="ppl">Adorno, Horkheimer, ="ppl">Marcuse, Klein, Curtis, Jhally, ='at'>@="nms">apass, ="frds scrmbld">Pierre)='lgc'>='lgc'>==>
="lsts lst1">•false consciousness
="lsts lst1">•commodity fetishism
="lsts lst1">•docility
="lsts lst1">•passivity
="lsts lst1">•manipulation of unconscious desire
="lsts lst1">•environmental degradation

='lgc'>}='lgc'>--2='lgc'>='lgc'>--> ='thdf'>the idea that signs actually achieve their aims (through mortise and framing work, cropping, reification, ="trms">interpellation, cooption, the gaze, face-ism, individuation) ='lgc'>='lgc'>--> ='lgc'>[="ppl">Althusser's='lgc'>] ="trms">interpellation='lgc'>: process by which we are called or hailed into subjecthood through practices imposed ="trms">onto us from outside ="trms">interests, subjects are created through ="trms">material practices (going to church and kneeling down to pray precedes my subjecthood as a spiritual person)
="lsts lst1">•="trms">recruitment advertisement='lgc'>: ="trms">interpellative genre par excellence ='lgc'>~ through the practice of ="trms">response we enter into the predefined parameters of ="trms">relation with the organization ='lgc'>{Microsoft's “we want you!” ='lgc'>='lgc'>--> 1='lgc'>: act of defining the subject='lgc'>: one who is special, unique, an individual among the masses. 2='lgc'>: collective pronoun='lgc'>: “we” serves to close the subject and the organization within a circuit of common purpose. 3='lgc'>: what is missing='lgc'>: a concrete visualization of working life in the organization, an absence which allows the ="trms"nttrm="already,spread">reader to project his/her own fantasy ="trms">onto space ='lgc'>: ‘infantilize the organization ='lgc'>='lgc'>==> empower the subject’ ='lgc'>--re="trms">present='lgc'>='lgc'>--> an ="trms">imaginary ="trms">relationship ='lgc'>=/= real conditions of our existence='lgc'>}

='lgc'>}='lgc'>--='not'>✕='lgc'>='lgc'>--> (="ppl">Campbell) ='strcls'>****images are ="trms">ontologically cryptic='strcls'>**** ='lgc'>: we conceive images to be both ="trms">agentic ='and'>& passive, residing in and ="trms">affecting many spheres ="trms">simultaneously
="lsts lst1">•image='lgc'>: visuality, ="trms">apparatus, institutions, discourse, bodies, figurality, exist within a distinctive ="trms">socio-legal environment ='lgc'>='lgc'>--> ='strcls'>**multiple ="trms">ontologies ='lgc'>[="ppl">="ppl">Ihde's multistable='lgc'>] move images beyond simple ="trms">categories of analysis (='lgc'><='lgc'>-- ='thdf'>that is why i am still a visual artist, ='at'>@="frds scrmbld">Pierre)
='strcls'>***images are extra-organizational entities='strcls'>*** (they are designed by organization but become) ='strcls'>*quixotic='strcls'>* and ='strcls'>*uncontrollable='strcls'>*
='strcls'>*="trms">fable of complex='lgc'>: there is something about the image that is beyond analytic investigation (='lgc'>--="ppl">Mitchell='lgc'>='lgc'>--> every image theorist seems to find some residue (surplus value) that goes beyond ="trms">communication, signification, persuassion (there is an extra in images) ='lgc'>='lgc'>--> images are complex ='lgc'>{
="lstsrd">1. they are constantly mutating in meaning and significance
="lstsrd">2. they cross ="trms">aesthetic borders and are not confinable to a particular domain (image='lgc'> = ="trms">aesthetic ='lgc'>+ political ='lgc'>+ ="trms">social)
="lstsrd">3. they act on all domains recursively ='lgc'>--impossible='lgc'>='lgc'>--> how the ="trms">aesthetic life of images ="trms">affects the political life of images ='lgc'>}='lgc'>--="ppl">Mitchell='lgc'>='lgc'>--> ='strcls'>*image as ="trms">species='strcls'>* (co-evolutionary entities, quasi life-form depend on a host organism) ='lgc'>='lgc'>==>
="lsts lst2">◦something not fully under human control
="lsts lst2">◦sp="trms"nttrm="already,spread">read through the host organicism
="lsts lst2">◦some die some become pandemic


="trms">aesthetic ='lgc'>--="trms">affect='lgc'>='lgc'>--> politic ='lgc'>--="trms">affect='lgc'>='lgc'>--> ="trms">aesthetic ='lgc'>--="trms">affect='lgc'>='lgc'>--> politic


='at'>#workshop make an ad for ="nms">apass

="large lg50" stl="font-size:121%">
advertising trend
="lstsrd">1. information='lgc'>: (from) traditional forms of print ='and'>& television ='lgc'>--to='lgc'>='lgc'>--> intensification and hybridization in oblique ways ='lgc'>+ through new media (adver-gaming, twitter-piccing, virtual-="trms">worlding, Corridor Crew's product placement)
="lstsrd">2. persuasion='lgc'>: ='lgc'>[as a ="trms">rhetorical force='lgc'>] (from) information-heavy selling ='lgc'>--to='lgc'>='lgc'>--> dramatic persuasion
="lstsrd">3. entertainment='lgc'>: ="trms">communication through entertainment ='lgc'>=/= information, persuasion
="lsts lst1">•(from) ="trms">staging products in films ='lgc'>--to='lgc'>='lgc'>--> embedding of brands so deeply into the fabric of the film's ="trms">narrative as object-actors that propel the plot
(Corridor Crew's unobtrusive embedding of branded goods and services in ="trms">storytelling, hybrid both ="trms">staging and embedding)

brand ='lgc'>='lgc'>--> creativity of ="trms">consumers to create artistic output in the form of art (="ppl">="ppl">Star Wars ="trms">world, Marina ="ppl">Abramovic) ='lgc'>--advertising='lgc'>='lgc'>--> ="trms">rhetorical purpose='lgc'>: ='strcls'>*entertain='strcls'>* ='lgc'>=/= inform (announcement), persuade, ='strcls'>*warn='strcls'>*='lgc'>[old o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal function of advertising='lgc'>]

='strcls'>*to warn='lgc'> = to inform='strcls'>* ='lgc'>[='lgc'><='lgc'>-- 15th century advertising ='lgc'>='lgc'>==> journalism='lgc'>]


ever growing impetus of advertising to reproduce itself in new forms ='lgc'>='lgc'>==> ="trms">different account of the evolution of new media ='lgc'>: advertising creates new media to propagate itself (='strcls'>*two globally ="trms">pervasive and path-changing forms of media that would not exist without advertising revenue='lgc'>:)
="lsts lst1">•search engine
="lsts lst1">•="trms">social ="trms">networking site

(McLuhan's “medium='lgc'> = message” ='lgc'>='lgc'>--> that we should look at the structural ="trms">nature of media rather than what it contains ='lgc'>=/=) ='strcls'>*message='lgc'> = medium='strcls'>* (in 20th century)='lgc'>='lgc'>--> ='lgc'>[='strcls'>*='lgc'>]advertising='lgc'>: ="trms">species that create media in order to allow it to replicate ='lgc'>=/= a thing that we humans create and put in media as an incidental extra to an o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginary ="trms">agent of meaning ='lgc'>[='lgc'><='lgc'>-- hylo="trms">morphic understanding of advertising='lgc'>]


='lgc'>[in 20th century (task of)='lgc'>] advertising='lgc'>: to render the invisible ='lgc'>[qualities, such as='lgc'>: complexity, ="trms">network, information,,,='lgc'>] into compelling visualities (='lgc'>--into='lgc'>='lgc'>--> public ="trms">imagination)
="lsts lst1">•(in organizational discourse) complexity='lgc'>: (='lgc'>--="trms">articulate='lgc'>='lgc'>-->) unpre="trms">dictable, multi-layered, decentered, emergent, globalized (="trms">world of Homeland TV series, of ="nms">apass, of ERG's website='lgc'>: ="trms">technological ='lgc'>+ adaptable ='lgc'>+ multi-layered)
='strcls'>*success ='lgc'><='lgc'>== visualize the complexity of their products='strcls'>* ='lgc'>[in the case of ERG='lgc'>: student's knowl="trms"nttrm="knowledge,Knowledge">edge and the institution of university='lgc'>]

(Goldman's landscape of Capital ='lgc'>='lgc'>-->) corporate advertising='lgc'>:
="lsts lst1">•visually depicts the ="trms">phenomenon of globalization
="lsts lst1">•="trms">affect the cultural ="trms">imaginary
="lsts lst1">•shape political sensibilities (with respect to life in high-tech globalism)

a="trms">morphous ="trms">phenomena (that require high-stakes visualization)='lgc'>:
="lsts lst1">•counter-terrorism
="lsts lst1">•climate change
="lsts lst1">•


='lgc'>[='strcls'>*='lgc'>]advertising='lgc'>: an institution that organizes meaning, a visual sign ="trms">system (as powerful as other ="trms">systems that organize meaning='lgc'>: medicine, law, education,,,) ='lgc'>[='lgc'>='lgc'>~/= ="nms">apass='lgc'>]
='lgc'>='lgc'>--> ='strcls'>*a form of ="trms">literacy='strcls'>*='lgc'> = can be learned ='lgc'>+ lexicon ='lgc'>+ grammer (that can be fruitfully investigated)
='strcls'>*advertising='lgc'> = capitalism ='lgc'>+ ="trms">aesthetic='strcls'>* ='lgc'>==="ppl">Campbell='lgc'>='lgc'>==> research in advertising one of the most important research ="trms">priorities in any discipline today (='at'>@="nms">apass)

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

='strcls'>***="trms">marketing='lgc'> = the ultimate ="trms">social practice of post="trms">modernity='strcls'>***

="trms">marketing practices
promotional campaigns
="trms">consumption culture

post="trms">modernity='lgc'>: a ="trms">phenomena ="trms">specific to the cultural ="trms">history of western europe and north america ='lgc'>--impact='lgc'>='lgc'>--> globe
='lgc'>--="ppl">Lyotard='lgc'>='lgc'>--> incredulity toward ='strcls'>*="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narratives='lgc'>: unified idea ="trms">systems
='lgc'>--Jameson='lgc'>='lgc'>--> ="trms">consumer ="trms">society (marked by='lgc'>:)
="lsts lst2">◦="trms">pastiche='lgc'>: an attitude of a certain detachment (on the part of the individual) where all sty="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic expressions of parody, nostalgia, and other illustrated feeling lack emotional depth and commitment
="lsts lst2">◦="trms">schizophrenia='lgc'>: disjointedness and discontinuity of the individual's personal identity and experience in life
='lgc'>--Angus='lgc'>='lgc'>--> in="trms">finite delay of ='strcls'>*="trms">modernity='lgc'>: improving human lives by controlling ="trms">nature
='lgc'>--Wilson='lgc'>='lgc'>--> expression of incoherence of contemporary ="trms"nttrm="disturban">urban life

post="trms">modernity ='lgc'>=/= ="trms">authority, unity, continuity, purpose, commitment
= “="trms">modernity='lgc'>: era of ="trms">scientific ideology ='lgc'>='lgc'>==> disillusionment, dis="trms">integration, ="trms">anxiety”
='lgc'>='lgc'>--> hedonism
='lgc'>='lgc'>--> tolerance (recognition) of ="trms">difference
='lgc'>='lgc'>--> ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narrative='lgc'> = ="trms">story (that people construct to tell themselves) =="ppl">="ppl">Foucault= regimes of truth
='lgc'>=/= conformity

examples of ="trms">modern ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narratives='lgc'>:
="lsts lst1">•bourgeois (capita="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list) ideology
="lsts lst1">•marxism

='lgc'>}='lgc'>--='not'>✕='lgc'>='lgc'>--> ='strcls'>*="trms">market='lgc'> = new ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narrative in post="trms">modernity='strcls'>*


post="trms">modern condition='lgc'>:

="lstsrd">1- ='lgc'>[='strcls'>*='lgc'>]hyperreality='lgc'>: becoming real of what initially was/is a simulation/hype='lgc'>: simulation of ="trms">imagined potential or ="trms">imagined ="trms">past (signifiers arbitrary linked to their o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal referent)

="trms">marketing='lgc'>: a practice that resignifies (a brand name)

tendency and willingness of the customers to prefer the simulation (for example the theme areas in city centers of an ="trms">imagined ="trms">pasts) ='lgc'>=/= “real”

post="trms">modernism is a cultural critique (='lgc'>=/= economic, ="trms">social critique) of ="trms">modernity

post="trms">modern critique tends to rely on experiential or sensible judgement (='lgc'>--valued='lgc'>='lgc'>--> trusting intuition and sensing of what is practical/="trms">pragmatic based on cultural experience) ='lgc'>=/= analysis of ="trms">material evidence

='strcls'>****post ="trms">world war II politics ='lgc'>='lgc'>--> youth movement culminated in the 1960s ='lgc'>='lgc'>--> institutionalization of the generational rebellion ='lgc'>='lgc'>--> post="trms">modernism='strcls'>*** ='lgc'>='lgc'>==>
="lsts lst1">•post="trms">modern cultural critique rely on intuition ='lgc'>+ experiential sensibilities (in seeking a better ="trms">world)
="lsts lst1">•post="trms">modern ="trms">consumer feels more justified in playful enjoyment of the simulation (='lgc'>=/= constantly seeking the somber reminders of “reality”)

hyperreality ='lgc'>='lgc'>==> “loss of ="trms">history” ='lgc'>: ="trms">historical ="trms">phenomena='lgc'> = collage with visual ex="trms">citement='lgc'> = journalism
='strcls'>*voyeuristic exposure to the ="trms">spectacle='lgc'> = cultural ="trms">pastiche of the contemporary ="trms">world='strcls'>*
='lgc'>='lgc'>--> ='at'>#="trms">integration of the hollywood films (nested='lgc'>: music brand names become sub-="trms">spectacle within the ="trms">spectacle of the film) ='lgc'>='lgc'>--> (we are immersed in) an era of ='strcls'>*="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">marketing='lgc'>: ="trms">marketing itself is ="trms">marketed (becomes a prominent ="trms">spectacle ='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to Devil wears prada movie)

b="trms"nttrm="failure,blur,plur,lurk,tallur,slur">lurring of genres in news programs (Vox news), soap operas (), games ()

decontextualization ='lgc'>+ ="trms">spectacle

the duality of ‘appearance ='lgc'>=/= essence’ is dead in post="trms">modernity ='lgc'>='lgc'>--> cereal strategic decision-making in ="trms">marketing ='lgc'>: ='strcls'>****image='lgc'> = ="trms">positioning='strcls'>****

="prgrph">-="trms">consumer always seeks an essence (in adopting a product)
="prgrph">-="trms">consumer of post="trms">modern culture play the game of “surface” (they increasingly acquire the ="trms">skills of recognizing the images and the ="trms">positions these images offer)

='lgc'>[='strcls'>*='lgc'>]="trms">marketing='lgc'>: institution of simulation, ="trms">imaginary, hype
(forms of) persuasive ="trms">communication ='lgc'>: transformational pro="trms">positions ='lgc'>='lgc'>==> simulating potential experiences (='lgc'>=/= true or false discourse)


="lstsrd">2- ='lgc'>[='strcls'>*='lgc'>]fragmentation='lgc'>: the ="trms">consumer engages in a series of independent, separate, unconnected acts ='lgc'>--each='lgc'>='lgc'>--> require a ="trms">different product
='lgc'>+ fleeting moments of exciting s="trms">cenes and images

(post="trms">modern) transcendence of the (="trms">modernist) necessity to ='strcls'>*understand connections='strcls'>*

='strcls'>***artists of all kinds are increasingly assuming the role of ="trms">marketing institutions='strcls'>***

the ="trms">consumers (of post="trms">modernity) are encouraged to play the game of ='strcls'>*image-switching='strcls'>* (caring mother, efficient manager, elegant partner, gourmet ho="trms">memaker ='lgc'>--each='lgc'>='lgc'>--> require a ="trms">different style ='lgc'>{labeled as ="trms">consumer liberation='lgc'>}) ='lgc'>=/= central character
='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="ppl">Deleuze and ="ppl">Guattari's ="trms">schizophrenia of late capitalism='lgc'>]

disconnected from authentic self ='lgc'>='lgc'>==> (enormous potential for) creativity in manufactured re="trms">presentations
='lgc'>='lgc'>='lgc'>~='lgc'>~='lgc'>='lgc'>--> ="trms">market becomes a ="trms">pastiche

postsub="trms"nttrm="disturban">urban transformation
complex ="trms">interaction of high-="trms">technology production ='lgc'>+ ="trms">socio-spatial con="trms">figuration ='lgc'>+ ="trms">spectacular shopping environment='lgc'> = ubiquitous shopping malls (='lgc'>--acquired='lgc'>='lgc'>--> post="trms">modern theatrical character, fragmented experience of all cultures)

unrestricted ability to use signifiers ='lgc'>[='qstn'>?pushed back by some emerging sensibilities of cultural appropriation, political correctness, gender policing, ="trms">religious, etc.='lgc'>]
='lgc'>='lgc'>--> ="trms">marketing competition rests on the creation of images (meanings) removed from any ="trms">history, context, o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin ='lgc'>=/= excellence and sophistication in form and ="trms">technique
='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to contemporary artists anti-excellence attitude and the celebration of fai="trms"nttrm="failure,blur,plur,lurk,tallur,slur">lure and failing='lgc'>]
='lgc'>='lgc'>--> ='strcls'>**each instance of ="trms">communication becomes a ="trms">spectacle='strcls'>**

purposefully decontextualized ='lgc'>+ rendered free floating ='lgc'>='lgc'>==> ="trms">marketable product
(surrea="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list artists made use of this ='lgc'>--now='lgc'>='lgc'>--> shop window designer)
Duchamp, Rauschenberg, Warhol (="trms"nttrm="already,spread">ready-made)

='strcls'>***themes of post="trms">modern culture='lgc'>:
irreverence
nonconformity
noncommitment
detachment
="trms">difference
fragmentation

(paradoxically) what seems to be ="trms">difference at the level of ="trms">symbolic culture stems from an underlying uniformity ='lgc'><='lgc'>-- ='strcls'>***heterogeneity has its o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigins in homogeneity='strcls'>*** ='lgc'>: cultures where ="trms">market and ="trms">marketing are less developed exhibit greater variance in both the quality and kinds of life patterns

="trms">literacy='lgc'>:
="lsts lst1">•in ="trms">modernity ='lgc'>='lgc'>--> to ="trms"nttrm="already,spread">read ='lgc'>+ discover connections among seemingly unrelated objects ='lgc'>='lgc'>==> understanding
="lsts lst1">•in post="trms">modernity ='lgc'>='lgc'>--> watching ='lgc'>: recognizing images (exposing oneself to innumerable images and recognize what they stand for ='lgc'>~ attach meaning to them) ='lgc'><='lgc'>-- this is what i did in my telegram ="trms">bestiary text!

="trms">literacy in ="trms">consumption culture ='lgc'>='lgc'>~/=='qstn'>? established nortons of education


="lstsrd">3- ='lgc'>[='strcls'>*='lgc'>]reversal of production ='and'>& ="trms">consumption
="lsts lst1">•="trms">modernist='lgc'>: value is created in production (meaningful) and destroyed in ="trms">consumption (profane)
="lsts lst1">•post="trms">modern='lgc'>: production continues during the moment of ="trms">consumption, value is created during ="trms">consumption='lgc'>: a process through which individuals define themselves, status, image (='lgc'>=/= common) ='lgc'>='lgc'>--> a ="trms">social act, ="trms">symbolic meaning ='lgc'>='lgc'>==> an individual with certain tastes, mentality, values (a type of humanity)

production ='and'>& ="trms">consumption prove to be ="trms">different moments of the same cycle

="lsts lst1">•during production='lgc'>: producers are human beings, products are commodities
="lsts lst1">•during ="trms">consumption='lgc'>: producers are images, products are human beings


="lstsrd">4- ='lgc'>[='strcls'>*='lgc'>]decentering subject
="lsts lst1">•="trms">modernist='lgc'>: the subject is in the pursuit of its goals, constituted in the separation of body and mind, to graduate from the ='strcls'>*state of being='strcls'>* (existential) to the ='strcls'>*state of knowing='strcls'>* (cognitive) ='lgc'>: distance oneself from a pure existence of being (its context and condition) in order to develop a cognitive understanding
="lsts lst1">•post="trms">modern='lgc'>: the subject is not in control, role of the human is to allow products perform their functions

="trms">marketing orientation
="lsts lst1">•="trms">positioning of the products (in the ="trms">market)
="lsts lst1">•="trms">positioning of the ="trms">consumer (in the ="trms">social ="trms">market)

(today's) body culture='lgc'>: self-objectification (='lgc'>='lgc'>==> to be ="trms">consumed)
distancing of one's own gaze from one's own body to view one's self and scrutinize one's own images
='lgc'>='lgc'>--> ='strcls'>***="trms">fashion becomes the ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor for culture='strcls'>***


="lstsrd">5- ='lgc'>[='strcls'>*='lgc'>]juxta="trms">position of anything with anything (its name='qstn'>?)
="lsts lst1">•opposing emotions='lgc'>: ="trms">love ='and'>& hate, contempt ='and'>& annotation
="lsts lst1">•opposing cognitions='lgc'>: belief ='and'>& doubt, reverence ='and'>& ridicule
='lgc'>='lgc'>--> in advertisement a product is ="trms">simultaneously made fun of and prompted, or making credibility by discrediting advertising
='strcls'>*high art and mundane ="trms">consumption='strcls'>*
='lgc'>}='lgc'><='lgc'>== growing acceptance of ='strcls'>*doublethink='strcls'>* (='lgc'>='lgc'>~=='qstn'>? double bond) ='lgc'>: the ="trms"nttrm="metaph,metamorph,metabol,metal">metagame of playing along as if the rules are what they seem on the surface while having the knowl="trms"nttrm="knowledge,Knowledge">edge the rules of the game played are quite ="trms">different from what that appear to be
="lsts lst1">•in advertisement='lgc'>: the ="trms">consumer thinks while other people are persuaded, they themselves are not
="lsts lst1">•in politics='lgc'>: the ="trms">consumers (voters) ="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listen as if the politicians are espousing genuinely personal views
="lsts lst1">•in media='lgc'>: stating the role of the polls ='lgc'>+ reflecting the politicians view with utmost ="trms">seriousness
="lsts lst1">•ethnic restaurants ='lgc'>='lgc'>--> delicious life styles of which food is just a manifestation ='lgc'>='lgc'>--> ='strcls'>**simulated adventure in a theatrical ="trms">society='strcls'>**
="lsts lst1">•
='lgc'>}='lgc'>='lgc'>--> the post="trms">modern ="trms">consumer does not judge the experience from a foundational perspective
='strcls'>*it recognizes only ="trms">difference='strcls'>*, only fragments (='lgc'>=/= inequality, conflict)

anything is at once acceptable and suspect ( مجاز majaz)

='strcls'>*juxta="trms">position of op="trms">posites ='lgc'>='lgc'>==> total irony ='lgc'>+ ambiguity ='lgc'>='lgc'>--> ="trms">pastiche='strcls'>*

="trms">marketing ='lgc'>='lgc'>--> ='strcls'>*incorporation='lgc'>: pulling the contradictory (country cultural) movements into ="trms">market economy ='lgc'>: emptying expressions (music, ="trms">fashion) of rebellion (for example punk) of their content ='lgc'>='lgc'>==> commodities them

="trms">society ="trms">historical process is affairs through politics and ="trms">social ="trms">relations ='lgc'>--='not'>✕='lgc'>='lgc'>--> ="trms">market mediates ="trms">social conflicts (for example the content and the looks of news program in VOX news)

='strcls'>*="trms">marketization (of politics)='lgc'>: the possibility of re="trms">presenting them through electronically manipulated images (for example USA's 1991 gulf war was run more as a ="trms">marketing campaign)
='lgc'>='lgc'>='lgc'>~=> ='strcls'>*management of consent='strcls'>*

“authentic” traditional cultures in order to survive have to become ="trms">marketable ='lgc'>='lgc'>--> touristic attractions

="lsts lst1">•="trms">marketing taking the center ="trms">stage in most western institutions
="lsts lst1">•="trms">market='lgc'> = locus (dominant mediator) of legitimation


="trms">marketing='lgc'>: a cultural process re="trms">presenting the post-


transnational (corporation) ='lgc'>: post="trms">modern cultural change ="trms">agent


in traditional ="trms">world of commerce ‘commercial space ='and'>& time ='lgc'>=/= programming space ='and'>& time’

="trms">modernist vacuum created by obsolete notions of what is good or bad (sacred or profane) ='lgc'>='lgc'>--> filled by ="trms">marketing (enters ='lgc'>--into='lgc'>='lgc'>--> culture)


fragmentation ='lgc'>==require='lgc'>='lgc'>==> use of many ="trms">different styles and forms

(ideas and movements which al="trms"nttrm="already,spread">ready have made) sensational impact ='lgc'>='lgc'>--> ="trms">spectacle ='lgc'>='lgc'>--> commodities


(="trms">marketing helped in entrenching) artist selebrity setting new trends and values ='lgc'><='lgc'>-- a post="trms">modern ="trms">phenomena with its roots in 1960s “anti-” movements
="lsts lst1">•not challenging or endorsing or committing to any one style, but rebelling by doing “one's own thing” (Madonna's rebellion 1991 ='lgc'>='lgc'>--> she will continue to find large audiences as long as she re="trms">presents and combines the post="trms">modern aspects of critique of the ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narrative and the ="trms">marketable commercial sensationalism of the fragmented ="trms">spectacle)

paradoxical ="trms">nature of post="trms">modern culture ='lgc'><='lgc'>-- fragmentation and discontinuity of their experience
not owning a TV (conscious rejection) ='lgc'>+ driving a car (="trms">integrated into mainstream)


merging of education and ="trms">marketing
='strcls'>*televisual generation='strcls'>*
(in north america and western europe) the education is taking place mostly outside of three classroom

(="trms">modern) institutionalized education ='lgc'>='lgc'>--> (post="trms">modern) ="trms">marketing ="trms">system ='lgc'>: the individual of the post="trms">modern encounters the institutionalized education as ="trms">obligation, drudgery, and the means to achieve ="trms">positions

(from) a process of ="trms"nttrm="already,spread">reading issues and ="trms">questions for exploration ='lgc'>--to='lgc'>='lgc'>--> a process of persuasively ="trms">communicating the necessities of knowing (and following efficient ways of doing things) ='lgc'>='lgc'>--> ="trms">literacy='lgc'>: being able to manipulate and construct (recognize and grasp multi-layered multi-faceted multi-media images ='lgc'>='lgc'>--> to impress upon all senses) ='lgc'>}='lgc'><='lgc'>-- ="trms">marketing is best ="trms">situated to educate this
='lgc'>[-can a true critical deconstruction of post="trms">modernism start from ="trms">literacy='qstn'>? ='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to telegram ="trms">bestiary text='lgc'>]


='strcls'>***the ="trms">consumer is also a signifier='strcls'>***
(constructed in the images that are culturally signified, for example the female)
(even ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphorically) putting somebody on the pedestal (="trms">stage) ='lgc'>='lgc'>==> exposure to voyeuristic gaze ='lgc'>='lgc'>==> objectification ='lgc'>='lgc'>='lgc'>~=> commodification ='lgc'>}='lgc'>--="ppl">Baudrillard='lgc'>='lgc'>-->
="lsts lst1">•a liberation (the subject is the object which has the powers of seduction as the focus of desire ='lgc'>='lgc'>--> in control)
="lsts lst1">•a loss of freedom (the subject is culturally signified and constructed for fonctions determined outside its own power ='lgc'>='lgc'>--> a property of the other)

='strcls'>*decoupling of culturally signified ="trms">categories (of gender, etc.)='strcls'>* ='lgc'>--="trms">marketing='lgc'>='lgc'>--> (post="trms">modern stance and trend='lgc'>:) male model/actors who re="trms">present emotional, nurturing, and sensitive ='lgc'>+ female model/actors who re="trms">present aggressive, powerful, rational (in American advertisement and TV series)
='lgc'>='lgc'>==> “i shop, therefore i am” becomes applicable to men
='lgc'>='lgc'>==> both men and women become ideal ="trms">consumers ='lgc'>='lgc'>--> flourish of ="trms">market exchange

='strcls'>* ='strcls'>* (both male and female) seek authentic self ='lgc'>='lgc'>--> (get caught up in) objectification ='lgc'>+ fragmentation ='strcls'>* ='strcls'>*

pattern quest='lgc'>: ="trms">imaging (re="trms">presenting) ='lgc'>=/= being, knowing

='lgc'>[image ="trms">marketing='lgc'>]
='strcls'>*the image does not re="trms">present the product, but the product re="trms">presents the image='strcls'>* ='lgc'>='lgc'>-->
="lsts lst1">•="trms">consumers are essentially ="trms">consumers of ="trms">symbols
="lsts lst1">•="trms">consumption culture='lgc'> = construction of ="trms">symbolic environment
='lgc'>}='lgc'>='lgc'>==> tourism as the lar="trms">gest industry in the ="trms">world (="trms">translate your culture images into ="trms">marketable products ='lgc'>='lgc'>~= ="trms">consumer fetishes) ='lgc'>='lgc'>--> ='strcls'>*global culturalism='strcls'>*

='lgc'>[manipulation of ="trms">symbols='lgc'>]
(from) ethical issue (="trms">modern) ='lgc'>--to='lgc'>='lgc'>--> sty="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic issue (="trms">phenomenological, post="trms">modern)

='lgc'>[='strcls'>*='lgc'>]globalization='lgc'>: (create fragmented heterogenized ="trms">market ='lgc'>='lgc'>-->) serve the locals with global universal signs
='lgc'>='lgc'>--> transnational='lgc'>: a highly ="trms">symbolic ="trms">communication ="trms">system that is timeless, contextless, diffused in space, located anonymously, with no known ="trms">history


="trms">marketing is the first institution that adapt to post="trms">modernism

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

="trms">consumer (='lgc'>--impulse='lgc'>='lgc'>--> “i want”) ='lgc'>=/= citizen (“we need”)

Sunstein
="trms">consumer sovereignty (="trms">matters of personal taste, “are they getting what they want='qstn'>?”, ‘freedom='lgc'>: satisfaction of private preferences’, ) ='lgc'>=/= political sovereignty (='strcls'>*government by discussion='strcls'>* ='lgc'>+ reason-giving in the public domain ='lgc'><='lgc'>-- many/most citizens should have a range of common experiences ='lgc'>=/= filtering of information, customizing information to fit)

='strcls'>**unplanned unanticipated encounters ='lgc'><='lgc'>-- central to democracy='strcls'>**

(pseudo-democratic) participation ="trms">interactivity ='lgc'>: invitation to participate in one's own manipulation by providing increasingly detailed information about personal preferences (Andrejevic, noted by ="ppl">Hubert)

="large lg62" stl="font-size:104%"> ="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

='strcls'>*misattunement='lgc'>:
='lgc'>--Stern='lgc'>='lgc'>--> a parental ="trms">technique for modifying the behaviour (='lgc'>+ ="trms">affective experience) of the ="trms">child
='lgc'>--="ppl">Ahmed='lgc'>='lgc'>--> being out of ="trms">synch with a ="trms">world (“of whiteness” that aims to be in harmony)

='strcls'>*attunement='lgc'>: a ="trms">technique for occupying space
='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ='at'>#="trms">integration ='lgc'>{for ="ppl">Ahmed='lgc'>: becoming a citizen (= nationalism) ='lgc'>='lgc'>~= the work of attunement ='lgc'>=/= str="trms"nttrm="danger,stranger">anger='lgc'>: the body we are not with='lgc'>}

="trms"nttrm="cluster,club">clumsiness='lgc'>: being in the way of yourself (to lack the coordination to coordinate yourself with yourself)
='lgc'>--registers='lgc'>='lgc'>--> as the loss of a possibility

(in art, performed ="trms"nttrm="cluster,club">clumsiness as strategically antagonistic='qstn'>?)

(="ppl">Ahmed's) emotional work='lgc'>: closing the gap between ‘how one does feel’ and ‘how one should feel’ ='lgc'><='lgc'>-- a labour (when) is successful, it disappears as labour

how flight attendants (and teachers='qstn'>?) become ="trms">responsible for collective moods ='lgc'>--Hochs="trms">child='lgc'>='lgc'>--> ability to preserve the mood of a ="trms">situation requires working not only on feelings, but drawing on tactic knowl="trms"nttrm="knowledge,Knowledge">edge about how moods are shaped

(bad mood of a shopkeeper in Brussels...)

='strcls'>*="trms">histories that linger as mood='strcls'>*

diversity work ='lgc'>--involves='lgc'>='lgc'>-->
="lsts lst1">•the effort to minimize ="trms">differences so that those who arrive can appear more ‘in tune’ with those who are al="trms"nttrm="already,spread">ready here
="lsts lst1">•
="lsts lst1">•
='lgc'>--='not'>✕='lgc'>='lgc'>--> bodies do not arrive at the same time ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="frds">Sina's trans-lateness ="trms">lecture performance series for Akademie der Künste der Welt 2014='lgc'>: being late is precisely the condition for which ="trms">translation is needed ='lgc'>+ critique of universal ="trms">translator='lgc'>]


...atmospheric qualities of the ="trms">market

="ppl">Ahmed's criticism of hopeful performativity ='lgc'>[='lgc'><='lgc'>-- in her text “not in the mood” ="ppl">Ahmed privileges ‘bad mood’ as the emblem of marginality ='lgc'>='lgc'>--> emotional misfit='lgc'>]


public mood='lgc'>: prevailing public sentiment as to what constitutes appropriate ="trms">matters for governmental attention ='lgc'><='lgc'>-- thermostatic understanding of mood
='lgc'>--="ppl">Ahmed='lgc'>='lgc'>--> fabrication of feeling (& ="trms">consumer satisfaction)


='strcls'>*to find='lgc'> = to form='strcls'>*

='thdf'>the idea of the national body acquires coherence through a ="trms">systems of belief ='lgc'>='lgc'>==> separate the nation from race
="lsts lst1">•“requiring those who ="trms">embody diversity to give their allegiance to its body” (for example a nation can ="trms">love diversity whilst ="trms">demanding that Muslim women un="trms">veil)


="ppl">Marxist model of commodity fetishism ='lgc'>--="ppl">Ahmed='lgc'>='lgc'>--> feelings come to reside (magically) in objects ='lgc'>[by cutting those objects off from a wider economy of labour and production. it is then as if fear o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginates with the arrival of others whose bodies become containers of our fear='lgc'>]


(for ="ppl">Ahmed) happiness='lgc'>: a ="trms">technique of distraction (a cover-up)
='lgc'>='lgc'>--> for her='lgc'>: potency is in the rage
(="ppl">Ahmed is too fast to celebrate lesbian ‘="trms">affect alien’ ='lgc'>=/= heterosexual marriage)

good weather ='lgc'>='lgc'>--> (showing) safety and wisdom of pre="trms">diction

='thdf'>the idea of “your unfeeling masks a disbelief”

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

="trms">interesting ='lgc'>=/= appealling ='lgc'>='lgc'>--> most satisfying videos

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

elite ="trms">consumption
country house

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

dirt
waste
stink
microbes


="ppl">Campbell on bacteria and ="trms">market


="trms">tropes that bring bacteria into the ="trms">symbolic realm='lgc'>:
="lstsrd">1. cuteness
="lstsrd">2. overpopulation
="lstsrd">3. lower classes
="lstsrd">4. deviant sex
='lgc'>}='lgc'>--channel='lgc'>='lgc'>--> utterances that (indirectly ='lgc'>[political discourse of establishment neoliberalism cannot address such things in direct ways='lgc'>]) express fantasies about='lgc'>:
="lsts lst1">•purity
="lsts lst1">•gender
="lsts lst1">•race
="lsts lst1">•="trms">community
="lsts lst1">•family
="lsts lst1">•pollution
="lsts lst1">•class
="lsts lst1">•disease
="lsts lst1">•sexual promiscuity (deviancy)
='lgc'>}='lgc'><='lgc'>--="ppl">Campbell='lgc'>-- ="trms">symptoms of a capita="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list ="trms">socio-economic order ='lgc'>='lgc'>--> they are found in='lgc'>:
="lsts lst2">◦explicit ="trms">rhetoric of anti-establishment politics (the alt-="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right, anti-immigrant movements)
="lsts lst2">◦implicit content of the ="trms">marketing ="trms">material of globalized and globalizing multinationals


="large lg70" stl="font-size:112%">
bacteria='lgc'>: ="trms">symptoms of a capita="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list ="trms">socio-economic order ='lgc'>='lgc'>--> repressed fears and fantasies about purity, gender, race, ="trms">community, pollution, class, sexual promiscuity ='lgc'><='lgc'>-- leveraged by antibacterial brands

="large lg70" stl="font-size:107%"> from (psychoanalytical concept of) ="trms">symptom ='lgc'>--to='lgc'>='lgc'>--> sinthome
='lgc'>[='strcls'>*='lgc'>]="trms">symptom='lgc'>: repressed extrinsic ideology that must be revealed ='lgc'>=/= ='lgc'>[='strcls'>*='lgc'>]sinthome='lgc'>: a fantasy that does not dissolve when brought to light ='lgc'><='lgc'>== it structures reality intrinsically

a ='strcls'>*psychoanalytically informed critical ="trms">marketing='strcls'>* ='lgc'>='lgc'>--> ='strcls'>*="trms">consumer is made to trace their ="trms">symptoms='strcls'>* (='lgc'><='lgc'>-- the ="trms">perverse effects of emancipatory revelatory critical analysis)

='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> sinthome ="trms">presents a tool for analysing ='strcls'>*fantasies that focus on the form of their expression, rather than their content='strcls'>*
="lsts lst1">•in the case of (fantasy takes the form of) bacteria ='lgc'>--reveal='lgc'>='lgc'>--> (a confluence between) ='strcls'>*the politics of ="trms">community ='and'>& the physiology of (auto)immunity='strcls'>* ='lgc'>[='lgc'>='lgc'>--> clean and dirty='lgc'>]


dilemma of ="trms">modern subject ='lgc'>: how to live with the unsettling truths given to us by new ="trms">sciences
="lsts lst1">•my mother about fake honey
="lsts lst1">•bacteriology ='lgc'>='lgc'>==> everything (in="trms"nttrm="cluster,club">cluding our very selves) is terrifyingly coated in bacteria

a moment of ="trms">marketing in Joyce's Ulysses character Bloom ='lgc'>='lgc'>-->
="lsts lst1">•overwhelmed by the teeming bacteria ='lgc'><='lgc'>='lgc'>--> in="trms">gesting a ="trms">different set of cultured bacteria='lgc'>: wine, cheese, b="trms"nttrm="already,spread">read
="lsts lst1">•the city and its germs envelop and ="trms">simultaneously individuate him ='lgc'>='lgc'>--> ='strcls'>****his subjectivity can only be expressed in terms of the dialectic of alienation and belonging that is at the foundation of our ="trms">social ="trms">world='strcls'>****


='strcls'>***living in ="trms">modernity='lgc'> = being in constant contact with the mass of beings='strcls'>***
='lgc'><='lgc'>== uncontrollable overwhelming dis="trms">integrative forces of otherness (the problem of living in a ="trms">community in ="trms">modern metropolis)
='lgc'><='lgc'>-- ='strcls'>*multiplicity of strange str="trms"nttrm="danger,stranger">angers through whom the healthy subject finds his or her sense of self='strcls'>*

(='at'>@="frds scrmbld">Femke, analysing political arrangments of X) ='strcls'>*="trms">market ="trms">society='strcls'>* ='lgc'>=/= looking at the way that we come (and invited to come) into contact with X (in ="ppl">Campbell's case='lgc'>: bacteria)


='lgc'>[='strcls'>*='lgc'>]sinthome='lgc'>: why X (="trms">symptoms) appear to us as such ='lgc'>=/= what X mean
sinthome ='lgc'>='lgc'>--> (mode of analysis) aiming to identify ='strcls'>***what fantasies are permitted to be sustained when the ="trms">symptom take the form of X='strcls'>*** (in this case bacteria) ='lgc'>=/= seeking to find what ideology lies hidden beneath the ="trms">symptom ='lgc'>[='lgc'>=/=! problem of artists='lgc'>]

="ppl">Campbell mode of analysis (with sinthome) ='lgc'>=/= a revelatory mode of critique (where our illusions arre laid bare) ='lgc'>[='lgc'><='lgc'>-- artists’ ="trms">symptom='lgc'>]

advertisements offer striking evidence of ='strcls'>*autoimmune tendecies='strcls'>* in contemporary ="trms">market ="trms">society ='lgc'>: the body politic misrecognizes its own boundaries and attacks parts of itself
='at'>@="frds scrmbld">Femke

(Joyce's Bloom) first thing that we see or feel is not in fact ourselves, but bacteria ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="nms">body image='lgc'>] ='lgc'>='lgc'>--> (his solution='lgc'>:) avoiding one kind of bacteria by embracing another (='lgc'><='lgc'>-- psychoanalytically effective ='strcls'>***non-solution='strcls'>***)

="large lg26" stl="font-size:121%">
(in ="trms">social ="trms">sciences ='lgc'>[Ereshefsky='lgc'>]) ='strcls'>*="trms">species p="trms"nttrm="failure,blur,plur,lurk,tallur,slur">luralism ='lgc'>: how various biopolitical forces use segmentation strategies in the organic ="trms">world to produce competing ="trms">species’ hierarchies and taxa='strcls'>*
thinkers in ="trms">social theory ='lgc'>='lgc'>--> the entities under investigation are='lgc'>:
="lsts lst1">•so massive ='lgc'>='lgc'>--> Gaya regulatory ="trms">system of planetary scope
="lsts lst1">•so dispersed ='lgc'>='lgc'>--> climate change
="lsts lst1">•so ancient ='lgc'>--="ppl">="ppl">Haraway='lgc'>='lgc'>--> bacterial protist Mixotricha paradoxa (“the paradoxical being with mixed-up hairs”)
="lsts lst1">•so minute جزئی ='lgc'>='lgc'>--> new ="trms">materials engineered through nano="trms">technology
="lsts lst1">•so boundless ='lgc'>--="ppl">Sagan='lgc'>='lgc'>--> ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms"nttrm="metaph,metamorph,metabol,metal">metazoa='lgc'>: human as a multiple afloat in the omnisexuality or bacterial exchange
="lsts lst1">•so ="trms">relational ='lgc'>--thacker='lgc'>='lgc'>--> swarm, pack, flock, epidemic ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ERG website's epidemic nodes ='lgc'>='lgc'>--> ='strcls'>*the image of the ="trms">relational='strcls'>*='lgc'>]
="lsts lst1">•so
='lgc'>}='lgc'><='lgc'>==motivation='lgc'>==
="lstsrd">1. considering the strangeness of life forms act as a template ='lgc'>==to='lgc'>='lgc'>==> think ="trms">differently about life by mobilizing new ='strcls'>***pre="trms">positions of connection='strcls'>*** (with, alongside, between, ="trms">sym-, etc.) ='lgc'>==provoke='lgc'>='lgc'>==> ="trms">different theoretical insights into how ="trms">society might work
="lstsrd">2. ethical political drive to promote radical in="trms">="trms"nttrm="cluster,club">clusivity and to challenge mindsets that fixate on identity and ="trms">difference (='lgc'><='lgc'>-- ="ppl">="ppl">Harawayian) ='lgc'>[='lgc'>='lgc'>--> Isabel, Sara='lgc'>]
="lstsrd">3. work of decentering the human as the premier valance of the universe (may in turn) ='lgc'>==cultivate='lgc'>='lgc'>==> an ethics that is ="trms">ecological, in the sense of global and ="trms">inter="trms">species (='lgc'><='lgc'>-- ="ppl">="ppl">Mortonian)  ='lgc'>[='lgc'>='lgc'>--> ="frds">Sina='lgc'>]
="lstsrd">4. conceiving of the ‘other’ as planetmate, messmate, ="trms">natureculture, mind-body, etc. (maybe) ='lgc'>==lead='lgc'>='lgc'>==> new conceptions of camaraderie, ="trms">community, ="trms">society, friendship ='lgc'>[='lgc'>='lgc'>--> artistic research, ="nms">apass, ="ppl">Viveiros ="ppl">de Castro='lgc'>]


bacteria ='lgc'>[also='lgc'>: mushroom, swamp='lgc'>] ='lgc'>='lgc'>--> poster-creatures of the flat ="trms">ontology movement ='lgc'>='lgc'>--> challenging classification
replacing Tree of Life with DNA-based model of life (homo sapiens='lgc'>: a micro-ingredient of an astonishing bacterial soup of prokaryotes, archaea, eukaryotes)

='strcls'>*bacteria='lgc'>: the ground zero life forms='strcls'>* ='lgc'>='lgc'>-->! ='strcls'>***nearest we can get ="trms">imagining the ="ppl">Lacanian Real='strcls'>***

we are more bacteria than human

(global) bacterial biome='lgc'>: para-collective (='lgc'>=/= “merely” biological)
='strcls'>*our ways of reacting to bacteria are as political as they are ="trms">scientific='strcls'>*

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

purity ='and'>& pollution ='lgc'>+ their deep-seated link with ="trms">social order and its transgression ='lgc'>--Douglas='lgc'>='lgc'>--> ='lgc'>{from ='thdf'>the idea of poisonous vapours (miasma ='lgc'>[unrelated to cleanliness='lgc'>]) ='lgc'>--to='lgc'>='lgc'>-->='lgc'>} discovery of pathogenic organisms بيمارى زا ='lgc'>='lgc'>==> ="trms">modern concept of bacteria

cleansing rituals before the bacteriological age functioned to ward off spirits and restore ="trms">social order and control (='at'>@="frds scrmbld">Elke, ='at'>@Isabel, the artist as medium)

discovery of germs ='lgc'>='lgc'>==> radical re-conceptualization of dirt (='lgc'>='lgc'>--> it is difficult to think of dirt except in the context of pathogenicity)

if we can abstract pathogenicity and hygiene from our notion of dirt ='lgc'>--Douglas='lgc'>='lgc'>--> we are left with the very old de="trms">finition of ='lgc'>[='strcls'>*='lgc'>]dirt='lgc'>: ="trms">matter out of place

='strcls'>**when we see dirt ='lgc'>='lgc'>--> we see a ="trms">system='strcls'>**
='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> when we see bacterial images we are seeing something else

='strcls'>***contamination='lgc'> = a violation of some mythical, ="trms">symbolic, or political ="trms">system ='lgc'>=/= just a physical problem='strcls'>***

bacteria ='lgc'>='lgc'>--> ="trms">symptom of a disturbed ="trms">system


="large lg18" stl="font-size:123%"> ="trms">symptomatic analysis (='lgc'>=/= feedback)
pioneered by ="ppl">Marxist critics, ="ppl">Althusser

="trms">symptomatic analysis of X='lgc'> = to open the possibility of there being unspoken, unacknowl="trms"nttrm="knowledge,Knowledge">edged or disavowed content in X

="trms">symptomatic analysis ='lgc'>--of='lgc'>='lgc'>--> (content of) antibacterial advertisement ='lgc'>--laden='lgc'>='lgc'>--> with libidinal intensity or ='strcls'>*visual pleasure='strcls'>* (= an image that is visually intense)

='strcls'>**="trms">consumption can be ="trms"nttrm="already,spread">read like dreams='strcls'>** (a text that says more than it consciously expresses) ='lgc'>--reveal='lgc'>='lgc'>--> repressed ="trms">material (disavowed fantasies about='lgc'>: purity, gender, race, family, class, disease, displacement, ="trms">sublimation, etc.)
="lsts lst2">◦what fantasy is upheld by ="trms">presenting repressed ="trms">material as bacteria (or artwork)='qstn'>?
='lgc'>='lgc'>--> ="trms"nttrm="already,spread">reading against the grain of the text (Jamesonian)
='lgc'>='lgc'>--> advertising images can be ="trms"nttrm="already,spread">read like ="trms">symptoms of repressed libidinal desire

="prgrph">-i did ="trms">symptomatic ="trms"nttrm="already,spread">reading of ="ppl">Olearius (but not of ="nms">ajayeb nameh='qstn'>?)

="lstsrd">1- accelerating pace of industrial production
="lstsrd">2- population growth
='lgc'>}='lgc'>='lgc'>==> first full flourishing of ='strcls'>*mass ="trms">consumption='strcls'>*

='strcls'>*='lgc'>[='strcls'>*='lgc'>]="trms">marketing='lgc'>: a sphere of cultural production where image conventions co-evolve with non-="trms">marketing imnages as an ="trms">intertextual constantly reciprocal environment='strcls'>*



="lstsrd">1. cuteness
little ="trms">monsters
infant-like
with freakishly funny features
playground of bacterial frolic

cuteness
a minor ="trms">aesthetic ="trms">category (in comparison to its more ="trms">spectacular counterparts='lgc'>: ="trms">sublime, beautiful)
(it is minor because it is ambiguous)
="lsts lst1">•="trms">positive ="trms">affects='lgc'>:
="lsts lst2">◦desire to protect
="lsts lst2">◦desire to touch
="lsts lst1">•negative ="trms">affects='lgc'>:
="lsts lst2">◦helplessness
="lsts lst2">◦pitifulness
="lsts lst2">◦="trms">excessive availability
="lsts lst1">•secondary ="trms">relations='lgc'>:
="lsts lst2">◦resentment at being emotionally manipulated
="lsts lst2">◦contempt for the weakness of cute ='lgc'>--accompany='lgc'>='lgc'>--> desire to='lgc'>:
="lsts lst3">◾touch
="lsts lst3">◾clasp
="lsts lst3">◾dominate
="lsts lst3">◾destroy
="lsts lst3">◾
='lgc'>}='lgc'>='lgc'>--> ='strcls'>*cute='lgc'>: a site of visual intensity that is both pleasurable ='and'>& disgusting='strcls'>*

='strcls'>****three objects that are most often rendered cute in ="trms">consumer ="trms">aesthetics='lgc'>:
="lstsrd">1- women
="lstsrd">2- ="trms">technology
="lstsrd">3- ="trms">children
='lgc'>}='lgc'><='lgc'>-- (in psychoanalytic terms) inherently d="trms"nttrm="danger,stranger">angerous ='lgc'>='lgc'>==> in need of control='strcls'>****

="ppl">Campbell > why is it useful to see bacteria as cute='qstn'>?
='strcls'>***cuteness as a deep link to violence='strcls'>***
='lgc'>[='strcls'>*='lgc'>]cuteness='lgc'>: ="trms">aestheticization of powerlessness ='lgc'>='lgc'>--> a necessary step in permitting its extinction ='lgc'>[to make everybody like unto little ="trms">children is not such a bad way of disposing of them='lgc'>]

="lsts lst1">•re="trms">presenting the Other (the enemy) as despicable ='lgc'>='lgc'>--> powerful effect
="lsts lst1">•re="trms">presenting the Other as domesticated ='lgc'>+ infantalized='lgc'>:
="lsts lst2">◦de="trms">monstrates the ="trms">sublime Otherness of bacteria
="lsts lst2">◦we are relieved of guilt ='lgc'><='lgc'>== the bacteria is rendered beneath the threshold of ethical consideration



="lstsrd">2. overpopulation
cramming of many life forms into tiny spaces ='lgc'>='lgc'>~= (="trms">literally) an uncanny microcosm of the ="trms">imagined and feared ="trms">socio-economic order

='strcls'>***new ="trms">technologies to visualize the ="trms">world ='lgc'>==produce='lgc'>='lgc'>==> new ="trms">imaginateis of life itself='strcls'>*** ='lgc'>[='lgc'><='lgc'>-- ='mywrk'>my research on ="trms">bestiaries='lgc'>]

microscope (19th century) ='lgc'>='lgc'>--> microbial visuality ='lgc'>--="ppl">="ppl">Latour='lgc'>='lgc'>--> new modes of ="trms">interacting with and in="trms">gesting/="trms">consuming the ="trms">world

bacteriology as a discipline emerged at the same time as the (so-called) transformation “from industrial capitalism ='lgc'>--to='lgc'>='lgc'>--> ="trms">market ="trms">society”
="lsts lst1">•overpopulation
="lsts lst1">•bacterial proliferation
='lgc'>='lgc'>--> a ="trms">trope in visualizing contemporary bacteria

bacteria live in obs="trms">cene proximity to each other ='lgc'>='lgc'>--> ='strcls'>*bacterial intimacy ='lgc'>=/= individualizing force of ="trms">modernity='strcls'>*

the fantasy of there is some ="trms">sort of “away” which can absorb what we overproduce

removal of excrement (in all its quises) ='lgc'>='lgc'>--> de="trms">monstrating the ="trms"nttrm="disturban">urbanites class distinction ='lgc'>='lgc'>--> (an apparent) desire to reorganize ="trms"nttrm="disturban">urban space ="trms">according to a logic of repugnance مغايرت (='lgc'>='lgc'>--> ='thdf'>this is why i am so uncomfortable with “clean” streets)
="lsts lst1">•='thdf'>the idea that a veritable subterranean ="trms">system delivering ='strcls'>*shit-free cleanliness='strcls'>* ='lgc'>='lgc'>==> citizen's physical, moral, sipritual cleanliness ='lgc'>--with='lgc'>='lgc'>--> ="trms">materila markers of the civilized ="trms">society='lgc'>: cubicles, toilets, drains, sewers

(="ppl">Lacan > ="ppl">="ppl">Morton > ="ppl">Campbell >) the problem of human ="trms">society ='lgc'>: what to do with one's shit

anti-bacterial advertising ='lgc'>='lgc'>--> fantasy of awayness

keeping ="trms">nature at a distance ='lgc'>==="ppl">="ppl">Morton='lgc'>='lgc'>==> (act out an ="trms">imagined preservation ='lgc'>='lgc'>-->) dumps on the rest of the ="trms">world
='lgc'>[sadistic admiration='lgc'>] putting something called ="trms">nature on a pedestal and admiring it from afar (for the environment) ='lgc'>='lgc'>~= what patriarchy does for the figure of the woman

bacteria adhere to each other and to their environment ='lgc'>='lgc'>--> ='strcls'>*they make any environment cohere as itself='strcls'>* ='lgc'>: without bacteria there is no environment



="lstsrd">3. lower classes
overweigth
bad skin
bad teech
criminally deviant

griminess سياهى
slick sheen ليز
dinginess چرکى
slouch اويخته
decay

in advertisement='lgc'>:
bacterium suicide bomber
ear-picking homeless man='lgc'>: the incarnation of bacterial cross-infection

='strcls'>**="trms">community ='lgc'><='lgc'>='lgc'>--> infection='strcls'>**
(health of the ="trms">community is theatened by undesirable ="trms">members)

='strcls'>*bacteria ='lgc'>='lgc'>==> ="trms">community can come into full self-expression='strcls'>*
bacteria='lgc'> = disruption of ="trms">social order ='lgc'>='lgc'>~-='lgc'>=> bacteria stabilizes the ="trms">social order

='strcls'>***bacterial threat='lgc'> = biological model for a political necessity='strcls'>***

(familiar terrain of) hand='lgc'>: a vast and foreign bacterial colony

in a ="trms">world of microbial resistance ='lgc'>[in which common infections and minor injuries can kill ='lgc'><='lgc'>-- real possibility for 21st century and not a apocalyptic fantasy='lgc'>] ='lgc'>='lgc'>--> ='strcls'>*antibacterials carve out spaces of near-perfect security='strcls'>*

bacteria='lgc'>:
="lsts lst1">•overwhelm us
="lsts lst1">•outnumber us
="lsts lst1">•outclassify us
="lsts lst1">•exceed us
="lsts lst1">•pre-date us
='lgc'>}='lgc'>='lgc'>--> concealed by antibacterial discourse

good bacteria exists in the gut='lgc'>: their ="trms">market-sanctioned place
='strcls'>*good bacteria='lgc'>: fantasy of the efficient worker='strcls'>*



="lstsrd">4. deviant sex
bacterial sex

bacteria ='strcls'>**propagate in the most ancient way ='lgc'>: they have sex by contagion='strcls'>**='lgc'> = endo="trms">symbiosis, ="trms">symbiogenesis ='lgc'>='lgc'>--> ‘prolonged ="trms">symbiotic as="trms">sociations ='lgc'>='lgc'>==> appearance of new organism’ (massive contagion that moves across phyla and lineages across biotic and abiotic spaces ='lgc'>='lgc'>~/= ="ppl">Darwinian ="trms">natural selection)

1940s ='lgc'>='lgc'>--> mono="trms">morphism='lgc'>: (in bacteria sex, proposing that) male and female are separate but visually indistinguishable

="trms">categories of inside/outside, host/guest, parent/="trms">child, o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal/copy, female/male ='lgc'>='lgc'>--> organize civil life ='lgc'>=/= bacteria
='lgc'>='lgc'>==> in advertising bacteria propagation appears “deviant” (in non-productive forms) ='lgc'>='lgc'>--> antibacterials confer moral ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">righteousness

="frds scrmbld">Karin's germ management ='heart'>♥

(="frds scrmbld">Karin) “good germ management ='lgc'>=/= good parenting”
(Dettol='lgc'>:) “good germ management='lgc'> = good parenting” ='lgc'>[when a mother at home protects ="trms">children from contact with the floor='lgc'>]

(in ="nms">iran='lgc'>:) contact is contagion

="ppl">Campbell assuming women tolerate germs more than men ='lgc'>='lgc'>--> not in ="nms">iran

='strcls'>**="trms">staging the unbacterial woman='strcls'>**

='strcls'>*body is a closed private property ='lgc'>=/= contagion emanates from bodies that are not properly closed or private='strcls'>*

“="trms">community='lgc'> = the single big="trms">gest source of threat” (our sovereign cleanliness) ='lgc'>='lgc'>--> ='strcls'>*bacteria as other people='strcls'>* مجاز مرسل metonymically (not just ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphorically)
="lsts lst1">•degenerate human
="lsts lst1">•homeless man
="lsts lst1">•transvestite
="lsts lst1">•street sweeper
="lsts lst1">•

(cleanliness is always sovereign)


if ”(deep) ideology ='lgc'>=/= (critical) thought” ='lgc'>--then='lgc'>='lgc'>--> fantasy ='lgc'>=/= ='qstn'>?

‘deviant’ mobilizes deep-seated fears and fantasies ='lgc'>='lgc'>==> images that are visually intense ='lgc'>+ build exceedingly successful brands

critical analysis can move from thinking about ="trms">symptoms as indirect expressions of deep ideology (="trms">paranoia) ='lgc'>--to='lgc'>='lgc'>--> ='strcls'>*indirect expressinos of structurating fantasies='strcls'>*

(brands know that) ='strcls'>***fantasy ='lgc'>=/= ideology='strcls'>***
="lsts lst1">•="ppl">Lacan ='lgc'>='lgc'>--> even when patients could ="trms">articulate their ="trms">symptoms it didn't seem to dissipate ='lgc'>='lgc'>==> ="trms">symptom was a constitutive core of their own subjectivity
="lsts lst1">•Zizek ='lgc'>='lgc'>--> ideology='lgc'>: fantasy structuring out ="trms">social reality itself ='lgc'>=/= an illusion masking the real state of things
="lsts lst1">•="ppl">Marx, ="ppl">Freud, Zizek ='lgc'>='lgc'>--> ="trms">symptom ='lgc'>=/= a thing behind which secret content is hidden
for ="ppl">Marx ='strcls'>*the secret is in hte form of commodity itself='strcls'>** (='lgc'><='lgc'>--but='lgc'>-- commodity as a central ="trms">symptom of capitalism) ='lgc'>--="frds">Sina='lgc'>='lgc'>--> in the form of the hair-styles in The Magicians TV series


from ="trms">symptom (="trms">veil) ='lgc'>--to='lgc'>='lgc'>--> sinthome (screen)

='strcls'>*sinthome='strcls'>* is not directly analysable ='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> images of bacteria are ="trms">symptoms of the Real, not the ="trms">symbiotic order, because the Real un="trms">symbolizable
sinthomes organize the subject (without them the subject would be ob="trms">literated, Zizek)

(psychoanalytic paradigm ='lgc'>='lgc'>--> emerging research in ="trms">marketing='lgc'>:)
="lsts lst1">•sustainability practices’ fetishistic disavowal of reality can serve to exacerbate ="trms">ecological catastrophe
="lsts lst1">•the inherently ="trms">narcissistic ="trms">nature of the ="trms">consumer needs others to suffer in order to derive pleasure from (="trms">consumer) objects
="lsts lst1">•reinvestigation of ="trms">consumer desire as jouissance ='lgc'>='lgc'>--> a ="trms">perverse pleasure in the “mad destruction” of our bodies and minds
='lgc'>}='lgc'>='lgc'>--> examples of critical ="trms">marketing pursuing emancipatory un="trms">veiling procedures
='lgc'>--='not'>✕='lgc'>='lgc'>--> sinthome can offer='lgc'>:
="lstsrd">1. an ='strcls'>*analytic strategy for feeling out='strcls'>* the c="trms">ontours of ="trms">symptoms
="lstsrd">2. directing us to a new ='strcls'>*="trms">question we may ask of texts of all kinds='strcls'>* ='lgc'>='lgc'>--> ='strcls'>***why do they take the form that they do='qstn'>?='strcls'>*** ='lgc'>[='lgc'>=/= what ideology is beneath them ='lgc'>='lgc'>--> at the level of the latent contents (meaning) of a ="trms">symptom='lgc'>] ='lgc'>--bacteria='lgc'>='lgc'>-->
="lsts lst2">◦why do fantasies about ="trms">community, sex, death, deviance take the form of the bacteria='qstn'>?
="lsts lst2">◦what is it about bacteria that is so compelling that it provides a structure for this array of ="trms">phenomena='qstn'>? (='lgc'><='lgc'>-- we can ask that at art/artists use of biology)

='strcls'>***the problem of bacteria for humans='lgc'> = the problem of living with others='strcls'>***

bacteria ='lgc'>--think='lgc'>='lgc'>--> the problem of surviving in large, alienating, cross-infecting, co-dependent populations ='lgc'>='lgc'>--> ='strcls'>*metonymy between immunity ='and'>& ="trms">community='strcls'>*
="lsts lst1">•مجازمرسل metonymy ='lgc'>=/= structural similarity تشابه
='lgc'>==reveal='lgc'>='lgc'>==> disciplines of ='strcls'>*biology='strcls'>* and that of ='strcls'>*political organization='strcls'>* are closely related ='lgc'>[='lgc'>='lgc'>--> to understand fundamental concepts such as individuality and ="trms">agency we need to frame the immune ="trms">system not as a biological but a politico-psychic-physical ="trms">phenomena='lgc'>]


='strcls'>*munus='lgc'>: public service, duty
='lgc'>{munus='lgc'> = onus ='lgc'>+ officium, ="trms">obligation ='lgc'>+ office ='lgc'>='lgc'>--> root of ="trms">communitas='lgc'>}
co-munus='lgc'>: to be part of a ="trms">community='lgc'> = to be a giver and receiver of the munus, which has a kind of coercive connective power
="prgrph">-anyone outside this gifting cycle is described as “immune” (='at'>@="nms">apass)
="prgrph">-munus='lgc'>: a gift (a contractual ="trms">obligation that one has with the ="trms">community) that marks one's entry to ="trms">social life


the immunity/="trms">community dynamic is a negative aporetic dialectic پویایی دیالکتیک آپورتیک منفی (='lgc'>=/= dichotomy دوگانگی) ='lgc'>='lgc'>~= immunity='lgc'>: a process that always involves an open ="trms">system of self-de="trms">finition that consistently produces self and other


antibacterial sinthome gives form to this ambivalent ="trms">position as individuals in ="trms">market ="trms">society ='lgc'>='lgc'>--> our lives are preoccupied with ='strcls'>*identifying and controlling enemies='strcls'>* and ='strcls'>*incorporating allies='strcls'>*
="lsts lst1">•combatting computer viruses
="lsts lst1">•fighting terrorism
="lsts lst1">•containing immigration
="lsts lst1">•controlling pandemics
="lsts lst1">•choosing ="trms">consumer objects
='lgc'>}='lgc'>='lgc'>--> ='strcls'>*immune mechanisms='lgc'>: identification, location, incorporation, expulsion='strcls'>* (='lgc'><='lgc'>-- we all do it, ="frds">Sina, ="frds scrmbld">Pierre, etc.)

='lgc'>[='strcls'>*='lgc'>]bacteria='lgc'>: indirect way of talking about the overpopulated, deviant, teeming, dissolutive ="trms">world we live in ='lgc'>='lgc'>--> terror of overwhelming dis="trms">integration of our individual being (='lgc'><='lgc'>-- artists want this='qstn'>?!)

='lgc'>[='strcls'>*='lgc'>]autoimmunity='lgc'>: when the human body ='lgc'>+ body politic goes into an overactive defense, seeking to strike at the enemy and cause harm to itself

life has become a complex of protective ="trms">systems that in turn attack us ='lgc'>--="ppl">Derrida='lgc'>='lgc'>--> democracy='lgc'>: an autoimmune ="trms">system

how autoimmune ="trms">systems can be ="trms">interrupted='qstn'>?


biophilic fantasies of bacteria as ='strcls'>*messmates='strcls'>*


='strcls'>*when we worry about bacteria, we worry about others='strcls'>*
='strcls'>*to have contact with ="trms">society is an unavoidable, necessary, disquisting, all-embracing gift='strcls'>*

(in West and elsewhere) individuals who identify their fellow citizens as undesirable obstacles to their freedom, health, wealth ='lgc'>='lgc'>--> antibacterial brands

(in Germany) ="trms">integration ='lgc'>='lgc'>--> overdeveloped sense of our own immunity

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

='lgc'>[Mary Douglas='lgc'>]

bring bewitched (in Sudan, Azande) ='lgc'>='lgc'>~= finding oneself the victim of embezzlement اختلاس (for ="trms">modern person)
='lgc'>=/= fear (="trms">category of ="trms">horror)


dirt='lgc'> = disorder

eliminating dirt is a ="trms">positive effort to organize the environment (='lgc'>='lgc'>--> we are not removing something) ='lgc'>='lgc'>--> creative movement

cleaning='lgc'>: to relate form to function, to make unity of experience
='lgc'>='lgc'>='lgc'>~='lgc'>~> part of the project of ="trms">religion (atonement)

pollution='lgc'>:
="lstsrd">1. ="trms">instrumental ='lgc'>='lgc'>--> change someone's behavior
="lstsrd">2. expressive ='lgc'>='lgc'>--> (a general view of) ="trms">social order

="large lg10" stl="font-size:116%"> pollution ='lgc'>='lgc'>--> claim ='and'>& counter-claim to status


sex pollution ='lgc'><='lgc'>='lgc'>--> body pollution

sexual d="trms"nttrm="danger,stranger">anger ='lgc'>='lgc'>--> ="trms">symbole of ="trms">relation between parts of ="trms">society (hierarchy, collaboration, distinctiveness of ="trms">social units)


expressive over="trms">systematizing ='lgc'>='lgc'>--> (sometimes) necessary to ="trms">interpret beliefs

="trms">cosmologies with pollution ="trms">symbol

reflection on dirt='lgc'> = reflection on ="trms">relation of order to disorder, being to non-being, form to formlessness, life to death

rules of purity ='lgc'>='lgc'>~= comparative ="trms">religion

(primitive='lgc'>:) sacredness ='lgc'>='lgc'>~= uncleanness


="large lg74" stl="font-size:100%"> ='lgc'>[an idea of='lgc'>] sanctity='lgc'> = (a little more than) prohibition ='lgc'>}='lgc'>='lgc'>--> to protect profanity from divinity

hindu ='lgc'>='lgc'>--> relative notion of pollution
cow dung is relatively pure to a Brahman priest, impure to a god

='strcls'>*respect ='lgc'><='lgc'>='lgc'>--> pollution='strcls'>*
="lsts lst1">•khak-e pa خاک پا (feet's dirt)
="lsts lst1">•dirt/dust as cleansing ="trms">agent
="lsts lst1">•


Frazer > ="frds scrmbld"nttrm="Robin,Robot,Robert,Robocop">Robertson Smith (old testament scholar)
taboo='lgc'>: restriction of man's arbitrary use of ="trms">natural things ='lgc'>+ super="trms">natural penalty (='lgc'>--inspire='lgc'>='lgc'>--> fear ='lgc'>+ precaution) ='lgc'>='lgc'>==> rules of uncleanliness

uncleanliness ='lgc'>='lgc'>-->
="lsts lst1">•super="trms">natural d="trms"nttrm="danger,stranger">anger
="lsts lst1">•spiritual state of unworthiness (christianity)
="lsts lst1">•


i have a savage explanation...

='strcls'>*separation='strcls'>*
clean='lgc'> = set apart='lgc'> = holy

“primitive ='lgc'>=/= advanced” ='lgc'>:
='strcls'>**hyper attention to the ="trms">material circumstances of an act='strcls'>** ='lgc'>=/= christian (rules of holiness ='lgc'>='lgc'>--> motive ='and'>& dis="trms">position of ="trms">agent is important)

contact with corpse
contact with blood


theology='lgc'>: god man ="trms">relationship ='lgc'>='lgc'>==> assert (a de="trms">finition of) ="trms">nature of human


='strcls'>*most thinking men in the second part of 19th century were amateur ="trms">anthropologists='strcls'>*
='lgc'>='lgc'>--> confused dialogue between ="trms">anthropology ='and'>& theology

(Tylor='lgc'>:) the theory of progression='lgc'>: “civilization='lgc'> = gradual progress from an o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal state similar to that of savagery” ='lgc'>='lgc'>--> ='thdf'>the idea of general continuity of human culture ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="trms">integration='lgc'>]
“man='lgc'> = long process of (cultural) evolution”
what we do ='and'>& believe is fossil (petrified appendages)

="lsts lst1">•Tylor ='lgc'>--="trms">interest='lgc'>='lgc'>--> what quaint relics can tell us about the ="trms">past ='lgc'>==found='lgc'>='lgc'>==> folklore
="lsts lst1">•Smith ='lgc'>--="trms">interest='lgc'>='lgc'>--> common elements in ="trms">modern and primitive experience ='lgc'>==found='lgc'>='lgc'>==> ="trms">social ="trms">anthropology


Green
theory of moral progress
existence and recognition of ="trms">specific duties
self-sacrifice
reverence
man='lgc'> = unrealized ideal of a best (God)
='strcls'>*="trms">religion ='lgc'><='lgc'>='lgc'>--> ethical values of ="trms">community life='strcls'>* (='lgc'>=/= speculative thought, exotic mythology, arbitrary ="trms">relationship of an individual person to super="trms">natural power...)
...


(moralizing human ="trms">society='lgc'> = ="trms">community)
(intellectual asset)


Durkheim
="trms">fictive abstract ="trms">nature of ="trms">religious entities ='lgc'>[with no ="trms">material reference='lgc'>] (='lgc'>='lgc'>==> fluid ="trms">liable contagious sacred ='lgc'>='lgc'>==> rituals of separation ='and'>& demarcation)
="lsts lst1">•gold and purple style of ="trms">writing (Golden Bough)
="lsts lst1">•“ethical meaning ='lgc'>=/= magical meaning”

non-sacred magic ='lgc'>=/=='qstn'>? sacred
magical belief ='lgc'><='lgc'>='lgc'>--> primitive hygiene


two assumptions of English nineteen century thought='lgc'>:
="lstsrd">1. ethical refinement is a mark of advanced civilization
="lstsrd">2. magic had nothing to do with morals or ="trms">religion
='lgc'>}='lgc'>==Frazer='lgc'>='lgc'>==> assigned evolutionary assumptions to human culture three ="trms">stages of development ='lgc'>='lgc'>-->='lgc'>{ “magic='lgc'>: primitive ="trms">science” ='lgc'>--to='lgc'>='lgc'>--> “="trms">religion='lgc'>: priestly ='and'>& political fraud” ='lgc'>--to='lgc'>='lgc'>--> “="trms">science” ='lgc'>}='lgc'><='lgc'>-- ="ppl">Hegelian dialectic
='lgc'>}='lgc'>--='not'>✕='lgc'>='lgc'>--> wisdom and philosophic depth of primitive cultures



Babylonian ='lgc'>+ Assyrian ='lgc'>='lgc'>--> “sin='lgc'> = ="trms">material impurity” ='lgc'>='lgc'>--> blood='lgc'>: sin-remover

(during ="ppl">Homer) ="trms">Greek thought ='lgc'>='lgc'>--> relatively free of ritual pollution
pollution concepts emerge later (expressed in classical drama)

clean and polluted ='lgc'>='lgc'>--> man's destiny
(it seemed always we had a clean future)



the ='thdf'>bad idea of ='strcls'>*medical approach to ="trms">symbolism='strcls'>*

="large lg18" stl="font-size:124%"> comparative ="trms">religion ='lgc'>=/= medical ="trms">materialism
(for example Jewish and Islamic avoidance of eating pork is explained as due to the d="trms"nttrm="danger,stranger">angers of eating pork in hot climate)

='strcls'>*hygienic basis='strcls'>* of (some) ancient rites


Moses's dietary rules ='lgc'>='lgc'>~='lgc'>~='not'>✕='lgc'>='lgc'>='lgc'>~='lgc'>~> enlightened public health administrator

Yoruba (cult of smallpox diety)
left hand to handle dirt
="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right hand to eat


(source of impurity ='lgc'>='lgc'>-->) all bodily e="trms">missions ='lgc'>='lgc'>~/= eating ='lgc'><='lgc'>-- a person is in the middle state of purity

="large lg6" stl="font-size:106%"> india ='lgc'>='lgc'>--> ground does not act as a conductor
="nms">iran ='lgc'>='lgc'>--> ground acts as a conductor

ritual pollution
ideas of dirt ='lgc'>--Douglas='lgc'>='lgc'>-->(also) express ="trms">symbolic ="trms">system

European ideas of defilement='lgc'>:
="lstsrd">1. dirt avoidance is a ="trms">matter of hygiene or ="trms">aesthetics (not ="trms">religion)
="lstsrd">2. ='thdf'>the idea of dirt is dominated by a knowl="trms"nttrm="knowledge,Knowledge">edge of pathogenic organisms (='lgc'><='lgc'>== 19th century discovery of bacteria)

(context of) pathogemicity

(old de="trms">finition of) ='lgc'>[='strcls'>*='lgc'>]dirt='lgc'>: ="trms">matter out of place
='lgc'>}='lgc'>='lgc'>==>
="lstsrd">1. ='strcls'>*where there is dirt there is ="trms">system='strcls'>* (dirt is not an isolated event) ='lgc'>='lgc'>-->='lgc'>{ ="trms">systemic ordering ='and'>& clarification of ="trms">matter ='lgc'>==byproduct='lgc'>='lgc'>==> dirt ='lgc'>}='lgc'>='lgc'>--> ="trms">symbolism (="trms">symbolic ="trms">system of purity)
="lstsrd">2.


ominous compendium (a garbage collector)

schema='lgc'>: pattern-making tendency of perception
a filtering mechanism which at first only lets in sensations we know how to use


rituals of separation ='lgc'>='lgc'>==> boundaries, margins, ="trms">internal links ='lgc'>='lgc'>--> total structure of thought ='lgc'>='lgc'>==> pollution ideas



="trms">book of Leviticus
="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list of abomination='lgc'>:
="lsts lst1">•clean='lgc'>: frog,
="lsts lst1">•dirty='lgc'>: camel, hare, rock badger, some locusts, mouse, hippopotamus,
="lsts lst1">•='qstn'>?='lgc'>: chameleon, mole, cro="trms">codile,

eatable='lgc'>:
any ="trms">animal with hoof
c="trms">loven-footed
chews the cud (partly di="trms">gested food return to mouth for further chewing)

don't eat='lgc'>:
raven after their kind (in agreement with one's ="trms">nature)
night hawk after their kind
the little owl, the great owl, the water hen
stork after their kind
hoo="trms">poe and bat
all winged insects are unclean for you
all clean winged things you may eat

everything in the water that has not fins and scales is an abomination to you

whoever touches their carcass shall be unclean until the evening

__they are unclean to you__

among the swarming things that swarm upon the earth

the weasel, the mouse, the great lizard ="trms">according to its kind

whoever touches them when they are dead shall be unclean until the evening
and anything upon which any of them falls when they are dead shall be unclean

every swarming thing that swarms upon the earth is an abomination; it shall not be eaten. whatever goes on its belly, and whatever goes on all fours, it whatever has many feet, will the swarming things that swarm upon the earth, you shall not eat; for they are an abomination.

='lgc'>}='lgc'>-- Douglas='lgc'>='lgc'>--> (intent is) disciplinary ='lgc'>=/= doctrinal


...as X ... disposed to believe Y

clean ="trms">animals
="trms">animals animated by other beings (superhuman, demonic, etc.)

='thdf'>the idea of allegorical exegesis ='lgc'>='lgc'>--> “each law about forbidden foods has its deep reasons”
“c="trms">loven-hoofed ="trms">animal which part their hooves ='lgc'>: all our actions must betray proper ethical distinction and be directed towards ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">righteousness”
“chewing the cud ='lgc'>: ="trms">memory”

old testament
="lsts lst1">•blessing='lgc'>: source of all good things
="lsts lst1">•withdrawal of blessing='lgc'>: source of all d="trms"nttrm="danger,stranger">angers


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