[...]r what conditions we could arrive at a free ="trms">relation to ="trms">technology='qstn'>?”
="ppl">Heidegger problem with addicted ='lgc'>='lgc'>--> ='strcls'>*ad="trms">diction is content with what is merely available='strcls'>* (it never surpasses this limit) ='lgc'>=/= ="trms">anxiety
="ppl">Avital focus on the ='strcls'>*chemical prosthesis='strcls'>*
in war, ="trms">drugs become another piece of ="trms">="trms">equipment ='lgc'>='lgc'>--> taking the pill='lgc'>: ="trms">technologizing oneself into the war machine
="large lg2" stl="font-size:110%">
heroin comes from heroisch
="trms">technically calibrated culture
="trms">drug ='lgc'>='lgc'>--> ="trms">hallucinated exteriority
electronic/="trms">drug culture ='lgc'>='lgc'>--> (="ppl">Nancy ='lgc'>+ ="ppl">Blanchot's) désœuvrement='lgc'>: without an end or program, an unworking that nonetheless occurs
how the ='strcls'>*prosthetic subject='strcls'>* is constituted
(Junger's ="trms">drug, ="ppl">Heidegger's tech, ="ppl">Benjamin's hashish, de Quincey's opium, Duras's alcoholizations='lgc'>:) a saturated text, pushing beyond the ="trms">materiality of the ="trms">book though not into any ideality
the ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right to ="trms">drugs ='lgc'>+ the supplementary ="trms">interiority that they produce
there has never been a war on ="trms">drugs that is not carried by another type of ="trms">drug (="trms">religion, patriotism, oil, TV)
="trms">history of narcotica ='lgc'>='lgc'>~= ="trms">history of culture
='lgc'>[='strcls'>*='lgc'>]intoxication='lgc'>: (names) a ="trms">method of mental labor that is ="trms">responsible for making phantoms appear ='lgc'>='lgc'>--> mnemonic ="trms">apparatus
“you have something in you that must be killed” ='lgc'>='lgc'>==> ambivalent stimulant/tranquilizer
body proper regains its corruptible organic status
self-medication and vitamins become the occupation of every singularity
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="trms">drugs explore fractal ="trms">interiorities (='lgc'>=/= seeking an exterior transcendental dimension)
r="trms">enunciation چشم پوشی، ترک، کناره گیری، قطع علاقه
(addict='lgc'> = nonrenouncer)
virtual reality
cyberprojections
(Dasein's) dependency='lgc'>: a state in which ="trms">anxiety is still bound
='strcls'>*="trms">mimetic poisoning='strcls'>* (of pharma="trms">codependency as="trms">sociated with ="trms">literature, as sedative, as cure, as escape, etc.) ='lgc'>--='qstn'>?='lgc'>='lgc'>--> ="trms">relationship to law
(our French ="trms">heritage ='lgc'>='lgc'>--> Flaubert='lgc'>: “a thinker should have neither ="trms">religion nor fatherland nor even any ="trms">social conviction”) ='strcls'>*thinking='lgc'> = radically rupturing='strcls'>*
="trms">drugs forced decision upon the subject ='lgc'>='lgc'>--> de Quincey
opium='lgc'>: the transparency upon which one could review the ="trms">internal conflict of freedom (='lgc'>+ encounters the ="trms">abyss of destructive jouissance)
war against pain
higher forms of ="trms">drug
="large lg1" stl="font-size:110%">
='strcls'>*(like any good parasite) ="trms">drugs ="trms">travel both inside and out of the boundaries of a ="trms">narcissistically defended politics='strcls'>* ='lgc'>==producing='lgc'>='lgc'>==> a lexicon of body control and a private property of self
="trms">drug's virtual and fugitive patterns
they have a secret ="trms">communications ="trms">network with the ="trms">internalized order
Madame Bovary='lgc'> = clinic of phantasms
everything said about ="trms">technology can be applied to ="trms">drugs='lgc'>: acceleration, speed, inertia, the third ="trms">interval
="trms">drug/medicine ='lgc'>='lgc'>==>
="lsts lst1">•deaden the pain
="lsts lst1">•separate from a poisonous maternal flux
...
="lsts lst1">•="trms">hallucinated plenitude
="lsts lst1">•pure ="trms">communication ='lgc'>='lgc'>~= transcendental telepathy
(have in mind that) any substance can function as a ="trms">drug
“It wasn't clear then whether the body was private property or not, whether the ="trms">authorities could legislate zoning ordinances, or whether pleasure and liberty were values freely exercised upon a ="trms">coded body.”
="prgrph">-="ppl">Avital
='mywrk'>my work over the etymology of the signifier ='lgc'>='lgc'>--> moon index
(i shoot up trash ="trms">fiction)
(="ppl">Freud) ='strcls'>*pain is imperious='strcls'>* متکبر
(failing) to meet the requirements of an authentic alterity
(we are) into forgetting and the simulacrum (='lgc'>=/= truth)
="lsts lst1">•="trms">hallucinator='lgc'>: the creature of the simulacrum (par excellence)
(trafficking in) abstract forms of forgetting
the poor
the body-broken
the racially ="trms">hallucinated other
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chemical prosthesis (mushroom or plant) ="trms">responds to a fundamental structure
="trms">drug addict ='lgc'>='lgc'>--> a mystical transport going nowhere
="trms">drug addict offers her body to the production of ="trms">hallucination, vision, or trance
='lgc'>='lgc'>--> going nowhere fast
being exposed to existence='lgc'> = placing one's body in the grips of a temporality that pains ='lgc'>='lgc'>--> ad="trms">dictive='lgc'> = artificial, beside oneself
="trms">drugs ='lgc'>--linked-to='lgc'>='lgc'>--> a mode of departing, to de="trms">socialization ='lgc'>[without the assurance of arriving anywhere='lgc'>] (='lgc'>='lgc'>~= activity of ="trms">writing) ='lgc'>=/= production of real value
...movement of the simulacrum without address (or, in another idiom, without purpose, point)
="ppl">Nietzsche was the first philosopher who ='lgc'>--="ppl">Avital='lgc'>='lgc'>-->
="lstsrd">1. to think with his body
="lstsrd">2. to put out the call for a supramoral imperative
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we are implicated inscribed dis="trms">articulated and reresignifed by ="trms">technological prosthesis
there is no outside to ="trms">technology
there is no off switch to ="trms">technology
="trms">wonderological tracks of ="trms">technology
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how much ="trms">nature has to change before our descendants cease to be human='qstn'>?
about when in the course of evolution our ="trms">ancestors became human='qstn'>?
(unanswerable good ="trms">questions)
if the human is not the one ="trms">consuming, who is='qstn'>?
="trms">animals ="trms">consume
(numinous ="trms">agentic status of) dead ="trms">consumer
human aspects of ="trms">consumption='lgc'>: learning, decision making, reason, perception, ethics, ="trms">agency, desire and choice ='lgc'>--arise='lgc'>='lgc'>--> ='strcls'>*between humans and intelligent machines='strcls'>*
='lgc'>[='strcls'>*='lgc'>]posthuman='lgc'>: a move that seeks to locate being, or aliveness, or meaning in the not-quite-human-as-we-know-it
(humanist) ="trms">epistemology='lgc'>: how we investigate and describe the ="trms">world
(humanist) ="trms">ontology='lgc'>: how we understand what constitutes life and objecthood
='lgc'>==="ppl">Campbell='lgc'>='lgc'>==> help ="trms">consumer research='lgc'>:
="lstsrd">1. expand the range of temporal reference (look into the future of how ="trms">consumption will look like)
='strcls'>**='thdf'>assumption of the future='lgc'>: the future will be a post-="trms">consumption existence='strcls'>**
="lstsrd">2. expand the range of physical reference (ex="trms">traplanetary ="trms">consumption='lgc'>: what the ='strcls'>***="trms">consumption of place='strcls'>*** means; embryonic ="trms">consumption sites='lgc'>: store your ="trms">child's cord blood stem cells)
="lstsrd">3. ="trms">interrogation of the roots of humanism (="trms">social ="trms">sciences)
today='lgc'>:
robotic revolution
bio="trms">technology revolution
='strcls'>*posthuman='lgc'>: ideological account of the future of the human ="trms">species in annexation with info-bio-="trms">technologies ='lgc'>=/= ='strcls'>*posthumanism='lgc'>: (speculative philosophy ='lgc'>+ ="trms">material reality) critique of the discourse and ="trms">epistemologies of ='strcls'>*humanism='lgc'>:
="lsts lst1">•belief in progress
="lsts lst1">•="trms">technological mastery over ="trms">nature,
="lsts lst1">•separation of human and ="trms">animal kingdom
="lsts lst1">•therapeutic approach to human behavior
="lsts lst1">•secular approach to ="trms">scientific inquiry
='strcls'>*humanism='lgc'> = ="trms">epistemology='lgc'>: a way of investigating the ="trms">world that is consonant with our human intuition='lgc'>--understand='lgc'>='lgc'>--> life as comprising essentially animate or inanimate, self or other, human or nonhuman='strcls'>** ='lgc'>[='lgc'>=/= set of diverse beliefs='lgc'>]
="trms">horror of surgically implanted biomedical enhancement ='lgc'>='lgc'>--> (persistence of the) inviolability of the body as the seat of identity ='lgc'><='lgc'>-- a classic humanist assumption
posthumanism
="lsts lst1">•speculative philosophy ='lgc'>+ ="trms">material reality
="lsts lst1">•abstract philosophy ='lgc'>+ ="trms">="trms">empirical ="trms">science
="lsts lst1">•ancient ='lgc'>+ futuristic
="lsts lst1">•exotic ='lgc'>+ specialized (telesurgery, a="trms">morphous computing) ='lgc'>+ banal ='lgc'>+ ubiquitous (automobility, eyeglasses)
="lsts lst1">•
='lgc'>='lgc'>--> apocalyptic era (intelligent machine takeover)
='lgc'>='lgc'>--> ="trms">ecological ethics (human not the most important form of life on earth)
='strcls'>***attempt to overcome humanness is an age-old human tendency='strcls'>***
what constitutes life
="lsts lst1">•women ='lgc'>='lgc'>--> Schiebinger
="lsts lst1">•slaves ='lgc'>='lgc'>--> Douzinas
="lsts lst1">•computer viruses ='lgc'>='lgc'>--> Parikka
="lsts lst1">•cellular automata ='lgc'>='lgc'>--> ="ppl">Delanda
="lsts lst1">•bacteria ='lgc'>='lgc'>--> ="ppl">="ppl">Haraway
="lsts lst1">•swarms ='lgc'>='lgc'>-->Thacker
="lsts lst1">•
='strcls'>*brand='lgc'> = living ="trms">system='strcls'>* (='lgc'>='lgc'>--> distinguish themselves from environment, ex="trms"nttrm="cluster,club">clude from it what is not, feedback ="trms">communication with environment, self replicate, evolve, ) ='lgc'>=/= cultural product
='at'>@="frds scrmbld">Femke
(="ppl">Campbell arguing that) the human and the posthuman are (ways to describe the forces that are) al="trms"nttrm="already,spread">ready ="trms">present in the human condition='lgc'>:
="lstsrd">1.
computation of life
mid 19th century weaving ="trms">technologies ='lgc'>='lgc'>==> logic of computation ='lgc'>==="trms">ontology='lgc'>='lgc'>==> “universe='lgc'> = giant computer” ='lgc'>: attempting to uncover what life itself is through a better understanding and appreciation of the power and seeming omni="trms">presence of computational logic
="lsts lst1">•a discourse ='lgc'>[='lgc'>~ a way of talking about the ="trms">world='lgc'>] (and not only a claim that people make)
='lgc'>='lgc'>--> an ='thdf'>example of how dominant ="trms">technologies are not just ="trms">instruments but models (through which the ="trms">world is understood)
‘clockwork universe’ was the model for the last four millennia='lgc'>: clockwork-like essence of ="trms">cosmos ='lgc'>+ state ='lgc'>+ body (='lgc'>=/= romanticism, galvanism, mesmerism, quantum mechanics)
='lgc'>}='lgc'>='lgc'>==>
="lsts lst1">•="trms">consumer as computer/computational (="trms">consumer as information processor, ="trms">consumer as automatic subject ='lgc'>=/= psychological ="trms">agent) ='lgc'><='lgc'>== ="trms">science of cybernetics, automaticity, feedback
="lsts lst1">•information (a new powerful substance in mid 20th century), “raw ="trms">data ='lgc'>='lgc'>==> decisions, models, theories”, a specialized value-free term (='lgc'>=/= fact, learning, wisdom, understanding, enlightenment) ='lgc'>='lgc'>--> second half of 20th century='lgc'>: information began to assume a deep and proved privileges place (in politics, cultural ="trms">imaginary), to informationalize ="trms">consumer objects='lgc'>:
="lsts lst2">◦jeans as “intelligent denim” ='lgc'>='lgc'>--> “vector graphics and pixelation as there expression of your individuality” (Jack ='and'>& Jones)
="lsts lst2">◦cream as “pro-retinal A nanosomes and Par-Elasty” (L'Oreal)
="lsts lst1">•
="lstsrd">2.
laborization of life
growing sophistication of the previously simple and straightforward ="trms">categories of aliveness and deadness (='lgc'><='lgc'>== ="trms">technologies since the 1970s='lgc'>: stem cell engineering, in vitro fertilization, genomics, virtual surgery, bio="trms">material engineering)
='lgc'>}='lgc'>='lgc'>==>
="lsts lst1">•make the range of what constitutes ‘alive’ larger and more complex
="lsts lst1">•="trms">stage the ="trms">interpenetration of the machinic and the organic
(in the future it will be the) ="trms">marketers as the most influential groups in re-drawing ="trms">categories of existence and deciding what is animate or inanimate, ="trms">natural or ="trms">technical (not ="trms">scientists or philosophers)
='lgc'>[='strcls'>***classical ="trms">marketing strategies='lgc'>: ="trms">positioning, ="trms">communication='lgc'>]
='lgc'>='lgc'>==> paradoxes in ="trms">consumption (for example stem cell engineered meat appears as both identical and radically ="trms">different from its predecessors) ='lgc'>='lgc'>--> postethical ="trms">consumption models (="trms">categorized as vegetarian='qstn'>? how ="trms">marketing re-enchant food without appeal to a myth of ="trms">pastoral o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin='qstn'>?)
='lgc'>='lgc'>--> commentary ="trms">consumption acts='lgc'>: organic food ="trms">market, ="trms">natural healthcare ="trms">market
="lstsrd">3.
miniaturization of life
“fast, cheap, and out of control”
autonomous (='lgc'>=/= central, god-like)
='lgc'>}='lgc'>='lgc'>==>
="lsts lst1">•="trms">technology is no more locatable within a machine (a consciousness that envelopes the ="trms">world) ='lgc'>='lgc'>--> dispersed='lgc'>: (a logic of) ="trms">technology as environment ='lgc'>[diffused='lgc'>] ='lgc'>=/= tool ='lgc'>[discrete='lgc'>]
="trms">internet of things ='lgc'>: digitally enabled objects share and ="trms">respond to information
1980s ='lgc'>='lgc'>--> processing (of information, microprocessor)
1990s ='lgc'>='lgc'>--> ="trms">networking (="trms">world wide web)
2000s ='lgc'>='lgc'>--> sensing and controlling
“my ="trms">consumption patterns worth so much that they under="trms">write my acts of ="trms">consumption” -Hayles
="lsts lst1">•='strcls'>*cognition='lgc'> = a product='strcls'>* that emerges between the self and its environment (and does not take place ex="trms">="trms"nttrm="cluster,club">clusively on the brain) ='lgc'>--="trms">stages='lgc'>='lgc'>--> cognition as a process
="lstsrd">4.
complexification of life
complex (feedback loops, emergence, bifurcation) ='lgc'>=/= complicated='lgc'>: accurately analysable ="trms">system having a large number of component and perform sophisticated tasks
="lsts lst1">•most of the most valuable products today have virtual components (software, money, etc.) that would be unrecognizable 25 years ago
="lstsrd">5.
automation of life
(fundamental legal principle of) ius gentium='lgc'>: all humans are the same in so far as they are rational human beings in possession of free will ='lgc'>=/= 21st century ="trms">neuro="trms">scientific research
='lgc'>}='lgc'>--Libet='lgc'>='lgc'>--> “free won't” ='lgc'>: the mind exists in a climate which says yes, but it can say no
="trms">agency is outsourced to ="trms">systems that increasingly invisiblize from everyday life (software deciding mortgage, Face="trms">book sug="trms">gest friend, turning car into a moving computer)
dystopian ="trms">imaginary of Black Mirror TV series ='lgc'>='lgc'>--> these developments are a tyrannical force that undermine an a ="trms">priori and fundamental humanness
='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ="trms">consumer rese="trms"nttrm="search">archer's results will be powerful counter-balances to the often too blindly utopian and dystopian accounts of the future
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='lgc'>[='strcls'>*='lgc'>]advertising='lgc'>: (ubiquitous and contentious) ="trms">symptom of organization='lgc'>[= corporate entity and/or common practice='lgc'>]
="trms">aesthetic ambassador of the organization
='lgc'>--(a way through which)='lgc'>='lgc'>--> ='strcls'>**anyone outside the organization mythologizes an ="trms">imaginary inside='strcls'>**
(its) media='lgc'>:
="lsts lst1">•='strcls'>***indirect messages of public ="trms">relations that are embedded deep in the heart of non-advertising genres='strcls'>***
="lsts lst1">•bombastic and direct appeal of made-for-cinema advertisement and corporate ="trms">communication
="lsts lst1">•
how advertising used to be scorned as a practice and profession ='lgc'>='lgc'>--> gained ="trms">responsibility in American culture='lgc'>:
="prgrph">-1 advertising became ="trms">instrumental in en="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listing soldiers during ="trms">world war I ='lgc'>='lgc'>==> lending it a moral force which served more noble purposes besides commerce
="prgrph">-2 it was elevated through its incorporation into education (first in Harvard University 1924)
="prgrph">-3 it becames adept at referencing styles and com="trms">missioning work from the realm of high culture
='lgc'>}='lgc'>--now='lgc'>='lgc'>--> advertising does not just produce culture, but ='strcls'>***culture produces advertising='strcls'>***
(one of the central ="trms">questions of advertising in contemporary times has been the extent to which) ='strcls'>*advertising enframes everything within its discourse and logic='strcls'>*
='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> ='strcls'>****if advertising is everything, what is it not='qstn'>?='strcls'>**** ='lgc'>[='at'>@="nms">apass='lgc'>] ='lgc'><='lgc'>-- this is a crucial ="trms">question about advertising and it is part of a larger global crucial devate about the commodification of life and previously inalienable aspects thereof
="trms">scientific advertising ='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="ppl">="ppl">Haraway
advertising='lgc'>:
="lstsrd">1. fascinates us
="lstsrd">2. it works
an average person in the western ="trms">world is exposed to 3000 advertisements per day
everyday, it transforms me from this ="trms">world to an ="trms">imaginary one for a moment
="large lg3" stl="font-size:112%">
(advertising) offers through a ='strcls'>*constant stream of visual cameos='strcls'>* برجسته کارى, ='strcls'>*implicit standards='strcls'>* of cleanliness, ="trms">sociality, family life, health, happiness, and a great many other values ='lgc'>='lgc'>==> ="trms">affect me
='strcls'>****="trms">modern advertising works by appearing not to care if it works='strcls'>**** ='lgc'>='lgc'>--> when someone utters the immortal phrase “advertising doesn't ="trms">affect me"='lgc'> = advertising has achieved its ultimate goal ='lgc'>='lgc'>--> ='strcls'>*****advertising empowers us to feel distant to it='strcls'>*****
="ppl">Campbell ='lgc'>='lgc'>--> advertising='lgc'>: organizs meaning in the most powerful and generic of senses ='lgc'>+ a ="trms">symptom of the organization
="large lg4" stl="font-size:112%">
1920 - 1930
="trms">modern advertising's coming of age (creating compelling signs)
(its signs underwent a qualitative shift in) sophistication
personalized testimonials
='strcls'>*participatory tone of voice='strcls'>* ='lgc'>[='lgc'>=/= direct imperative command='lgc'>]
="trms">consumer goods ="trms">embodied values (that had normally been attributed to humans and the ="trms">natural ="trms">world) ='lgc'>[='lgc'>=/= mere economic entities='lgc'>]
(through the ="trms">system of advertising='lgc'>: ='strcls'>*="trms">imagining the product as a benefit sought by the ="trms">consumer='strcls'>* ='lgc'>~ illumination instead of lighting fixtures, prestige instead of automobiles, sex appeal instead of mere soap,,) ='strcls'>*products ='lgc'>--offer='lgc'>='lgc'>--> mini-solutions to the dilemmas of ="trms">modernity='lgc'>[= the pace and scale of rationalization, depersonalization and ="trms"nttrm="disturban">urbanization brought by ="trms">modern industrial capitalism ='lgc'>==exerted='lgc'>='lgc'>==> هزینه خسارت a toll on the human psyche='lgc'>]
1950 - 1960
(from) public role of sign identification ='lgc'>--to='lgc'>='lgc'>--> private and psychological space of one's mind and ="trms">interior life
rise of ='strcls'>*depth men='strcls'>* (='lgc'>='lgc'>--> Mad Men TV series, people in advertising ="trms">agencies that reportedly used psychological ="trms">techniques to uncovers the subconscious needs, desires, insecurities, fears of ="trms">consumers)
='strcls'>*product='lgc'> = unconscious fulfilments, solutions, comforts and fantasies to them='strcls'>*
='lgc'>[Packard's Betty Crocker cake mix and Esso's Tiger in your Tank campaign ='lgc'>='lgc'>--> alleged power of small groups of people to organize meaning on a massive and uncontrolled level='lgc'>]
="lsts lst1">•freezer='lgc'> = a nostalgic site of security in a threatening environment ='lgc'>=/= a device for cooling foodstuffs (='strcls'>*giving of food ='lgc'><='lgc'>--='lgc'>='lgc'>~='lgc'>~> ="trms">love='strcls'>* ='lgc'>+ insecurity ='lgc'>='lgc'>==> more food than you can eat)
="prgrph">-more sophisticated motivational research and appeals
='strcls'>****advertising='lgc'>: a form of ="trms">literacy='strcls'>**** (a new and be="trms">wildering ="trms">code)
sign ="trms">system of advertising is not static
the generations to come will regard contemporary sign ="trms">systems as rudimentary and easy to de="trms">code
ultra-sophisticated images will appear antiq[...]