[...]ture, as sedative, as cure, as escape, etc.) ='lgc'>--='qstn'>?='lgc'>='lgc'>--> ="trms">relationship to law

(our French ="trms">heritage ='lgc'>='lgc'>--> Flaubert='lgc'>: “a thinker should have neither ="trms">religion nor fatherland nor even any ="trms">social conviction”) ='strcls'>*thinking='lgc'> = radically rupturing='strcls'>*

="trms">drugs forced decision upon the subject ='lgc'>='lgc'>--> de Quincey

opium='lgc'>: the transparency upon which one could review the ="trms">internal conflict of freedom (='lgc'>+ encounters the ="trms">abyss of destructive jouissance)

="large lg2" stl="font-size:110%">
war against pain

higher forms of ="trms">drug


='strcls'>*(like any good parasite) ="trms">drugs ="trms">travel both inside and out of the boundaries of a ="trms">narcissistically defended politics='strcls'>* ='lgc'>==producing='lgc'>='lgc'>==> a lexicon of body control and a private property of self

="trms">drug's virtual and fugitive patterns
they have a secret ="trms">communications ="trms">network with the ="trms">internalized order


Madame Bovary='lgc'> = clinic of phantasms


everything said about ="trms">technology can be applied to ="trms">drugs='lgc'>: acceleration, speed, inertia, the third ="trms">interval

="trms">drug/medicine ='lgc'>='lgc'>==>
="lsts lst1">•deaden the pain
="lsts lst1">•separate from a poisonous maternal flux
...
="lsts lst1">•="trms">hallucinated plenitude
="lsts lst1">•pure ="trms">communication ='lgc'>='lgc'>~= transcendental telepathy

(have in mind that) any substance can function as a ="trms">drug


“It wasn't clear then whether the body was private property or not, whether the ="trms">authorities could legislate zoning ordinances, or whether pleasure and liberty were values freely exercised upon a ="trms">coded body.”
="prgrph">-="ppl">Avital


='mywrk'>my work over the etymology of the signifier ='lgc'>='lgc'>--> moon index
(i shoot up trash ="trms">fiction)


="large lg1" stl="font-size:127%"> (="ppl">Freud) ='strcls'>*pain is imperious='strcls'>* متکبر

(failing) to meet the requirements of an authentic alterity
(we are) into forgetting and the simulacrum (='lgc'>=/= truth)
="lsts lst1">•="trms">hallucinator='lgc'>: the creature of the simulacrum (par excellence)
(trafficking in) abstract forms of forgetting

the poor
the body-broken
the racially ="trms">hallucinated other


chemical prosthesis (mushroom or plant) ="trms">responds to a fundamental structure

="trms">drug addict ='lgc'>='lgc'>--> a mystical transport going nowhere
="trms">drug addict offers her body to the production of ="trms">hallucination, vision, or trance
='lgc'>='lgc'>--> going nowhere fast


="large lg3" stl="font-size:111%"> being exposed to existence='lgc'> = placing one's body in the grips of a temporality that pains ='lgc'>='lgc'>--> ad="trms">dictive='lgc'> = artificial, beside oneself


="trms">drugs ='lgc'>--linked-to='lgc'>='lgc'>--> a mode of departing, to de="trms">socialization ='lgc'>[without the assurance of arriving anywhere='lgc'>] (='lgc'>='lgc'>~= activity of ="trms">writing) ='lgc'>=/= production of real value


="large lg4" stl="font-size:112%"> ...movement of the simulacrum without address (or, in another idiom, without purpose, point)

="ppl">Nietzsche was the first philosopher who ='lgc'>--="ppl">Avital='lgc'>='lgc'>-->
="lstsrd">1. to think with his body
="lstsrd">2. to put out the call for a supramoral imperative


="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

="large lg5" stl="font-size:143%"> we are implicated inscribed dis="trms">articulated and reresignifed by ="trms">technological prosthesis
there is no outside to ="trms">technology
there is no off switch to ="trms">technology
="trms">wonderological tracks of ="trms">technology

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

how much ="trms">nature has to change before our descendants cease to be human='qstn'>?
about when in the course of evolution our ="trms">ancestors became human='qstn'>?
(unanswerable good ="trms">questions)

if the human is not the one ="trms">consuming, who is='qstn'>?

="trms">animals ="trms">consume
(numinous ="trms">agentic status of) dead ="trms">consumer

human aspects of ="trms">consumption='lgc'>: learning, decision making, reason, perception, ethics, ="trms">agency, desire and choice ='lgc'>--arise='lgc'>='lgc'>--> ='strcls'>*between humans and intelligent machines='strcls'>*

='lgc'>[='strcls'>*='lgc'>]posthuman='lgc'>: a move that seeks to locate being, or aliveness, or meaning in the not-quite-human-as-we-know-it

(humanist) ="trms">epistemology='lgc'>: how we investigate and describe the ="trms">world
(humanist) ="trms">ontology='lgc'>: how we understand what constitutes life and objecthood

='lgc'>==="ppl">Campbell='lgc'>='lgc'>==> help ="trms">consumer research='lgc'>:
="lstsrd">1. expand the range of temporal reference (look into the future of how ="trms">consumption will look like)
='strcls'>**='thdf'>assumption of the future='lgc'>: the future will be a post-="trms">consumption existence='strcls'>**
="lstsrd">2. expand the range of physical reference (ex="trms">traplanetary ="trms">consumption='lgc'>: what the ='strcls'>***="trms">consumption of place='strcls'>*** means; embryonic ="trms">consumption sites='lgc'>: store your ="trms">child's cord blood stem cells)
="lstsrd">3. ="trms">interrogation of the roots of humanism (="trms">social ="trms">sciences)


today='lgc'>:
robotic revolution
bio="trms">technology revolution


='strcls'>*posthuman='lgc'>: ideological account of the future of the human ="trms">species in annexation with info-bio-="trms">technologies ='lgc'>=/= ='strcls'>*posthumanism='lgc'>: (speculative philosophy ='lgc'>+ ="trms">material reality) critique of the discourse and ="trms">epistemologies of ='strcls'>*humanism='lgc'>:
="lsts lst1">•belief in progress
="lsts lst1">•="trms">technological mastery over ="trms">nature,
="lsts lst1">•separation of human and ="trms">animal kingdom
="lsts lst1">•therapeutic approach to human behavior
="lsts lst1">•secular approach to ="trms">scientific inquiry
='strcls'>*humanism='lgc'> = ="trms">epistemology='lgc'>: a way of investigating the ="trms">world that is consonant with our human intuition='lgc'>--understand='lgc'>='lgc'>--> life as comprising essentially animate or inanimate, self or other, human or nonhuman='strcls'>** ='lgc'>[='lgc'>=/= set of diverse beliefs='lgc'>]

="trms">horror of surgically implanted biomedical enhancement ='lgc'>='lgc'>--> (persistence of the) inviolability of the body as the seat of identity ='lgc'><='lgc'>-- a classic humanist assumption

posthumanism
="lsts lst1">•speculative philosophy ='lgc'>+ ="trms">material reality
="lsts lst1">•abstract philosophy ='lgc'>+ ="trms">="trms">empirical ="trms">science
="lsts lst1">•ancient ='lgc'>+ futuristic
="lsts lst1">•exotic ='lgc'>+ specialized (telesurgery, a="trms">morphous computing) ='lgc'>+ banal ='lgc'>+ ubiquitous (automobility, eyeglasses)
="lsts lst1">•
='lgc'>='lgc'>--> apocalyptic era (intelligent machine takeover)
='lgc'>='lgc'>--> ="trms">ecological ethics (human not the most important form of life on earth)

='strcls'>***attempt to overcome humanness is an age-old human tendency='strcls'>***

what constitutes life
="lsts lst1">•women ='lgc'>='lgc'>--> Schiebinger
="lsts lst1">•slaves ='lgc'>='lgc'>--> Douzinas
="lsts lst1">•computer viruses ='lgc'>='lgc'>--> Parikka
="lsts lst1">•cellular automata ='lgc'>='lgc'>--> ="ppl">Delanda
="lsts lst1">•bacteria ='lgc'>='lgc'>--> ="ppl">="ppl">Haraway
="lsts lst1">•swarms ='lgc'>='lgc'>-->Thacker
="lsts lst1">•


='strcls'>*brand='lgc'> = living ="trms">system='strcls'>* (='lgc'>='lgc'>--> distinguish themselves from environment, ex="trms"nttrm="cluster,club">clude from it what is not, feedback ="trms">communication with environment, self replicate, evolve, ) ='lgc'>=/= cultural product
='at'>@="frds scrmbld">Femke


(="ppl">Campbell arguing that) the human and the posthuman are (ways to describe the forces that are) al="trms"nttrm="already,spread">ready ="trms">present in the human condition='lgc'>:

="lstsrd">1.
computation of life
mid 19th century weaving ="trms">technologies ='lgc'>='lgc'>==> logic of computation ='lgc'>==="trms">ontology='lgc'>='lgc'>==> “universe='lgc'> = giant computer” ='lgc'>: attempting to uncover what life itself is through a better understanding and appreciation of the power and seeming omni="trms">presence of computational logic
="lsts lst1">•a discourse ='lgc'>[='lgc'>~ a way of talking about the ="trms">world='lgc'>] (and not only a claim that people make)
='lgc'>='lgc'>--> an ='thdf'>example of how dominant ="trms">technologies are not just ="trms">instruments but models (through which the ="trms">world is understood)
‘clockwork universe’ was the model for the last four millennia='lgc'>: clockwork-like essence of ="trms">cosmos ='lgc'>+ state ='lgc'>+ body (='lgc'>=/= romanticism, galvanism, mesmerism, quantum mechanics)
='lgc'>}='lgc'>='lgc'>==>
="lsts lst1">•="trms">consumer as computer/computational (="trms">consumer as information processor, ="trms">consumer as automatic subject ='lgc'>=/= psychological ="trms">agent) ='lgc'><='lgc'>== ="trms">science of cybernetics, automaticity, feedback
="lsts lst1">•information (a new powerful substance in mid 20th century), “raw ="trms">data ='lgc'>='lgc'>==> decisions, models, theories”, a specialized value-free term (='lgc'>=/= fact, learning, wisdom, understanding, enlightenment) ='lgc'>='lgc'>--> second half of 20th century='lgc'>: information began to assume a deep and proved privileges place (in politics, cultural ="trms">imaginary), to informationalize ="trms">consumer objects='lgc'>:
="lsts lst2">◦jeans as “intelligent denim” ='lgc'>='lgc'>--> “vector graphics and pixelation as there expression of your individuality” (Jack ='and'>& Jones)
="lsts lst2">◦cream as “pro-retinal A nanosomes and Par-Elasty” (L'Oreal)
="lsts lst1">•

="lstsrd">2.
laborization of life
growing sophistication of the previously simple and straightforward ="trms">categories of aliveness and deadness (='lgc'><='lgc'>== ="trms">technologies since the 1970s='lgc'>: stem cell engineering, in vitro fertilization, genomics, virtual surgery, bio="trms">material engineering)
='lgc'>}='lgc'>='lgc'>==>
="lsts lst1">•make the range of what constitutes ‘alive’ larger and more complex
="lsts lst1">•="trms">stage the ="trms">interpenetration of the machinic and the organic
(in the future it will be the) ="trms">marketers as the most influential groups in re-drawing ="trms">categories of existence and deciding what is animate or inanimate, ="trms">natural or ="trms">technical (not ="trms">scientists or philosophers)
='lgc'>[='strcls'>***classical ="trms">marketing strategies='lgc'>: ="trms">positioning, ="trms">communication='lgc'>]
='lgc'>='lgc'>==> paradoxes[...]