[...]ial marked body
(boring ="trms">questions='lgc'>:)
="lsts lst1">•whether advertising reflects the ="trms">world or shape it
="lsts lst1">•how signs reproduce, create, normalize or subvert the often unequal power structures that exist between male and female bodies
='lgc'>='lgc'>--> ='strcls'>**despite potential ambiguity in images we as visual ="trms">consumers are always ="trms">presented with a “preferred ="trms"nttrm="already,spread">reading”='strcls'>** ='at'>@="frds scrmbld">Pierre, ="frds scrmbld"nttrm="Godard">Goda ='lgc'>='lgc'>--> “image is controlled by discursive limits” (='lgc'>--="frds">Sina='lgc'>='lgc'>--> ="trms">fable of ‘subtlest ideological weapon of advertising’) ='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> paradox of identity construction='lgc'>: the ="trms">consuming subject chooses among a limited repertoire of “iterated” or preexisting identities provided by ="trms">marketing and adertising, steering viewers in preferred directions ='lgc'>[='lgc'><='lgc'>-- a ="trms">fable='lgc'>]
='lgc'>[='strcls'>*='lgc'>]coopt='lgc'>: advertising pretends to acknowl="trms"nttrm="knowledge,Knowledge">edge a competing discourse or ideology, but only pays lip service to it, ignoring its real radical challenge
='thdf'>the idea of advertising='lgc'>: a ="trms">system that instils (القا، کم کم تزریق کردن) products and services with cultural and ="trms">social values that are not intrinsic to them ='lgc'>[='lgc'>~ magic='lgc'>]
='lgc'>='lgc'>--> highly visible display of ruling-class ="trms">interests
='strcls'>*advertising='lgc'> = capitalism ='lgc'>+ ="trms">aesthetics='strcls'>*
advertising='lgc'>: the pre-eminent way in which the ="trms">interest of the powerful minority maintain the docility, alienation, or servitude of the majority (='lgc'>='lgc'>--> ="frds scrmbld"nttrm="Godard">Goda's understanding of pop culture)
='lgc'>[='strcls'>*='lgc'>]magic='lgc'>: conjure an object from its immediate ="trms">material rootedness and animate it with a much more potent energy ='lgc'>='lgc'>==> erase human experience of the monotony of ="trms">consumption with its transient satisfactions and reinvigorate it anew with fresh promise-claims
='thdf'>for example advertisement for mobile phone='lgc'> = ='strcls'>*sug="trms">gestion='strcls'>* (about a certain design ="trms">aesthetic ='lgc'>+ a certain tole in professional life ='lgc'>+ a certain sexual appeal ='lgc'>+ a certain ="trms">social ="trms">network) ='lgc'>=/= ='strcls'>*announcement='strcls'>* (about a ="trms">technical device)
(announcement ='lgc'>=/= sug="trms">gestion='lgc'>: the act of advertising)
='lgc'>}='lgc'>--1='lgc'>='lgc'>--> ='thdf'>the idea that advertising's signs='lgc'> = carefully constructed highly selective and distortive ways of seeing ='lgc'>[='lgc'>=/= simple reflections of the state of the ="trms">world='lgc'>] ='lgc'>==(="ppl">Adorno, Horkheimer, ="ppl">Marcuse, Klein, Curtis, Jhally, ='at'>@="nms">apass, ="frds scrmbld">Pierre)='lgc'>='lgc'>==>
="lsts lst1">•false consciousness
="lsts lst1">•commodity fetishism
="lsts lst1">•docility
="lsts lst1">•passivity
="lsts lst1">•manipulation of unconscious desire
="lsts lst1">•environmental degradation
='lgc'>}='lgc'>--2='lgc'>='lgc'>--> ='thdf'>the idea that signs actually achieve their aims (through mortise and framing work, cropping, reification, ="trms">interpellation, cooption, the gaze, face-ism, individuation) ='lgc'>='lgc'>--> ='lgc'>[="ppl">Althusser's='lgc'>] ="trms">interpellation='lgc'>: process by which we are called or hailed into subjecthood through practices imposed ="trms">onto us from outside ="trms">interests, subjects are created through ="trms">material practices (going to church and kneeling down to pray precedes my subjecthood as a spiritual person)
="lsts lst1">•="trms">recruitment advertisement='lgc'>: ="trms">interpellative genre par excellence ='lgc'>~ through the practice of ="trms">response we enter into the predefined parameters of ="trms">relation with the organization ='lgc'>{Microsoft's “we want you!” ='lgc'>='lgc'>--> 1='lgc'>: act of defining the subject='lgc'>: one who is special, unique, an individual among the masses. 2='lgc'>: collective pronoun='lgc'>: “we” serves to close the subject and the organization within a circuit of common purpose. 3='lgc'>: what is missing='lgc'>: a concrete visualization of working life in the organization, an absence which allows the ="trms"nttrm="already,spread">reader to project his/her own fantasy ="trms">onto space ='lgc'>: ‘infantilize the organization ='lgc'>='lgc'>==> empower the subject’ ='lgc'>--re="trms">present='lgc'>='lgc'>--> an ="trms">imaginary ="trms">relationship ='lgc'>=/= real conditions of our existence='lgc'>}
='lgc'>}='lgc'>--='not'>✕='lgc'>='lgc'>--> (="ppl">Campbell) ='strcls'>****images are ="trms">ontologically cryptic='strcls'>**** ='lgc'>: we conceive images to be both ="trms">agentic ='and'>& passive, residing in and ="trms">affecting many spheres ="trms">simultaneously
="lsts lst1">•image='lgc'>: visuality, ="trms">apparatus, institutions, discourse, bodies, figurality, exist within a distinctive ="trms">socio-legal environment ='lgc'>='lgc'>--> ='strcls'>**multiple ="trms">ontologies ='lgc'>[="ppl">="ppl">Ihde's multistable='lgc'>] move images beyond simple ="trms">categories of analysis (='lgc'><='lgc'>-- ='thdf'>that is why i am still a visual artist, ='at'>@="frds scrmbld">Pierre)
='strcls'>***images are extra-organizational entities='strcls'>*** (they are designed by organization but become) ='strcls'>*quixotic='strcls'>* and ='strcls'>*uncontrollable='strcls'>*
='strcls'>*="trms">fable of complex='lgc'>: there is something about the image that is beyond analytic investigation (='lgc'>--="ppl">Mitchell='lgc'>='lgc'>--> every image theorist seems to find some residue (surplus value) that goes beyond ="trms">communication, signification, persuassion (there is an extra in images) ='lgc'>='lgc'>--> images are complex ='lgc'>{
="lstsrd">1. they are constantly mutating in meaning and significance
="lstsrd">2. they cross ="trms">aesthetic borders and are not confinable to a particular domain (image='lgc'> = ="trms">aesthetic ='lgc'>+ political ='lgc'>+ ="trms">social)
="lstsrd">3. they act on all domains recursively ='lgc'>--impossible='lgc'>='lgc'>--> how the ="trms">aesthetic life of images ="trms">affects the political life of images ='lgc'>}='lgc'>--="ppl">Mitchell='lgc'>='lgc'>--> ='strcls'>*image as ="trms">species='strcls'>* (co-evolutionary entities, quasi life-form depend on a host organism) ='lgc'>='lgc'>==>
="lsts lst2">◦something not fully under human control
="lsts lst2">◦sp="trms"nttrm="already,spread">read through the host organicism
="lsts lst2">◦some die some become pandemic
="large lg2" stl="font-size:110%">
="trms">aesthetic ='lgc'>--="trms">affect='lgc'>='lgc'>--> politic ='lgc'>--="trms">affect='lgc'>='lgc'>--> ="trms">aesthetic ='lgc'>--="trms">affect='lgc'>='lgc'>--> politic
='at'>#workshop make an ad for ="nms">apass
advertising trend
="lstsrd">1. information='lgc'>: (from) traditional forms of print ='and'>& television ='lgc'>--to='lgc'>='lgc'>--> intensification and hybridization in oblique ways ='lgc'>+ through new media (adver-gaming, twitter-piccing, virtual-="trms">worlding, Corridor Crew's product placement)
="lstsrd">2. persuasion='lgc'>: ='lgc'>[as a ="trms">rhetorical force='lgc'>] (from) information-heavy selling ='lgc'>--to='lgc'>='lgc'>--> dramatic persuasion
="lstsrd">3. entertainment='lgc'>: ="trms">communication through entertainment ='lgc'>=/= information, persuasion
="lsts lst1">•(from) ="trms">staging products in films ='lgc'>--to='lgc'>='lgc'>--> embedding of brands so deeply into the fabric of the film's ="trms">narrative as object-actors that propel the plot
(Corridor Crew's unobtrusive embedding of branded goods and services in ="trms">storytelling, hybrid both ="trms">staging and embedding)
brand ='lgc'>='lgc'>--> creativity of ="trms">consumers to create artistic output in the form of art (="ppl">="ppl">Star Wars ="trms">world, Marina ="ppl">Abramovic) ='lgc'>--advertising='lgc'>='lgc'>--> ="trms">rhetorical purpose='lgc'>: ='strcls'>*entertain='strcls'>* ='lgc'>=/= inform (announcement), persuade, ='strcls'>*warn='strcls'>*='lgc'>[old o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal function of advertising='lgc'>]
="large lg6" stl="font-size:110%">
='strcls'>*to warn='lgc'> = to inform='strcls'>* ='lgc'>[='lgc'><='lgc'>-- 15th century advertising ='lgc'>='lgc'>==> journalism='lgc'>]
ever growing impetus of advertising to reproduce itself in new forms ='lgc'>='lgc'>==> ="trms">different account of the evolution of new media ='lgc'>: advertising creates new media to propagate itself (='strcls'>*two globally ="trms">pervasive and path-changing forms of media that would not exist without advertising revenue='lgc'>:)
="lsts lst1">•search engine
="lsts lst1">•="trms">social ="trms">networking site
(McLuhan's “medium='lgc'> = message” ='lgc'>='lgc'>--> that we should look at the structural ="trms">nature of media rather than what it contains ='lgc'>=/=) ='strcls'>*message='lgc'> = medium='strcls'>* (in 20th century)='lgc'>='lgc'>--> ='lgc'>[='strcls'>*='lgc'>]advertising='lgc'>: ="trms">species that create media in order to allow it to replicate ='lgc'>=/= a thing that we humans create and put in media as an incidental extra to an o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginary ="trms">agent of meaning ='lgc'>[='lgc'><='lgc'>-- hylo="trms">morphic understanding of advertising='lgc'>]
='lgc'>[in 20th century (task of)='lgc'>] advertising='lgc'>: to render the invisible ='lgc'>[qualities, such as='lgc'>: complexity, ="trms">network, information,,,='lgc'>] into compelling visualities (='lgc'>--into='lgc'>='lgc'>--> public ="trms">imagination)
="lsts lst1">•(in organizational discourse) complexity='lgc'>: (='lgc'>--="trms">articulate='lgc'>='lgc'>-->) unpre="trms">dictable, multi-layered, decentered, emergent, globalized (="trms">world of Homeland TV series, of ="nms">apass, of ERG's website='lgc'>: ="trms">technological ='lgc'>+ adaptable ='lgc'>+ multi-layered)
='strcls'>*success ='lgc'><='lgc'>== visualize the complexity of their products='strcls'>* ='lgc'>[in the case of ERG='lgc'>: student's knowl="trms"nttrm="knowledge,Knowledge">edge and the institution of university='lgc'>]
(Goldman's landscape of Capital ='lgc'>='lgc'>-->) corporate advertising='lgc'>:
="lsts lst1">•visually depicts the ="trms">phenomenon of globalization
="lsts lst1">•="trms">affect the cultural ="trms">imaginary
="lsts lst1">•shape political sensibilities (with respect to life in high-tech globalism)
a="trms">morphous ="trms">phenomena (that require high-stakes visualization)='lgc'>:
="lsts lst1">•counter-terrorism
="lsts lst1">•climate change
="lsts lst1">•
='lgc'>[='strcls'>*='lgc'>]advertising='lgc'>: an institution that organizes meaning, a visual sign ="trms">system (as powerful as other ="trms">systems that organize meaning='lgc'>: medicine, law, education,,,) ='lgc'>[='lgc'>='lgc'>~/= ="nms">apass='lgc'>]
='lgc'>='lgc'>--> ='strcls'>*a form of ="trms">literacy='strcls'>*='lgc'> = can be learned ='lgc'>+ lexicon ='lgc'>+ grammer (that can be fruitfully investigated)
='strcls'>*advertising='lgc'> = capitalism ='lgc'>+ ="trms">aesthetic='strcls'>* ='lgc'>==="ppl">Campbell='lgc'>='lgc'>==> research in advertising one of the most important research ="trms">priorities in any discipline today (='at'>@="nms">apass)
="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................
='strcls'>***="trms">marketing='lgc'> = the ultimate ="trms">social practice of post="trms">modernity='strcls'>***
="trms">marketing practices
promotional campaigns
="trms">consumption culture
post="trms">modernity='lgc'>: a ="trms">phenomena ="trms">specific to the cultural ="trms">history of western europe and north america ='lgc'>--impact='lgc'>='lgc'>--> globe
='lgc'>--="ppl">Lyotard='lgc'>='lgc'>--> incredulity toward ='strcls'>*="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narratives='lgc'>: unified idea ="trms">systems
='lgc'>--Jameson='lgc'>='lgc'>--> ="trms">consumer ="trms">society (marked by='lgc'>:)
="lsts lst2">◦="trms">pastiche='lgc'>: an attitude of a certain detachment (on the part of the individual) where all sty="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic expressions of parody, nostalgia, and other illustrated feeling lack emotional depth and commitment
="lsts lst2">◦="trms">schizophrenia='lgc'>: disjointedness and discontinuity of the individual's personal identity and experience in life
='lgc'>--Angus='lgc'>='lgc'>--> in="trms">finite delay of ='strcls'>*="trms">modernity='lgc'>: improving human lives by controlling ="trms">nature
='lgc'>--Wilson='lgc'>='lgc'>--> expression of incoherence of contemporary ="trms"nttrm="disturban">urban life
post="trms">modernity ='lgc'>=/= ="trms">authority, unity, continuity, purpose, commitment
= “="trms">modernity='lgc'>: era of ="trms">scientific ideology ='lgc'>='lgc'>==> disillusionment, dis="trms">integration, ="trms">anxiety”
='lgc'>='lgc'>--> hedonism
='lgc'>='lgc'>--> tolerance (recognition) of ="trms">difference
='lgc'>='lgc'>--> ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narrative='lgc'> = ="trms">story (that people construct to tell themselves) =="ppl">="ppl">Foucault= regimes of truth
='lgc'>=/= conformity
examples of ="trms">modern ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narratives='lgc'>:
="lsts lst1">•bourgeois (capita="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list) ideology
="lsts lst1">•marxism
='lgc'>}='lgc'>--='not'>✕='lgc'>='lgc'>--> ='strcls'>*="trms">market='lgc'> = new ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narrative in post="trms">modernity='strcls'>*
post="trms">modern condition='lgc'>:
="lstsrd">1- ='lgc'>[='strcls'>*='lgc'>]hyperreality='lgc'>: becoming real of what initially was/is a simulation/hype='lgc'>: simulation of ="trms">imagined potential or ="trms">imagined ="trms">past (signifiers arbitrary linked to their o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal referent)
="trms">marketing='lgc'>: a practice that resignifies (a brand name)
tendency and willingness of the customers to prefer the simulation (for example the theme areas in city centers of an ="trms">imagined ="trms">pasts) ='lgc'>=/= “real”
post="trms">modernism is a cultural critique (='lgc'>=/= economic, ="trms">social critique) of ="trms">modernity
post="trms">modern critique tends to rely on experiential or sensible judgement (='lgc'>--valued='lgc'>='lgc'>--> trusting intuition and sensing of what is practical/="trms">pragmatic based on cultural experience) ='lgc'>=/= analysis of ="trms">material evidence
='strcls'>****post ="trms">world war II politics ='lgc'>='lgc'>--> youth movement culminated in the 1960s ='lgc'>='lgc'>--> institutionalization of the generational rebellion ='lgc'>='lgc'>--> post="trms">modernism='strcls'>*** ='lgc'>='lgc'>==>
="lsts lst1">•post="trms">modern cultural critique rely on intuition ='lgc'>+ experiential sensibilities (in seeking a better ="trms">world)
="lsts lst1">•post="trms">modern ="trms">consumer feels more justified in playful enjoyment of the simulation (='lgc'>=/= constantly seeking the somber reminders of “reality”)
hyperreality ='lgc'>='lgc'>==> “loss of ="trms">history” ='lgc'>: ="trms">historical ="trms">phenomena='lgc'> = collage with visual ex="trms">citement='lgc'> = journalism
='strcls'>*voyeuristic exposure to the ="trms">spectacle='lgc'> = cultural ="trms">pastiche of the contemporary ="trms">world='strcls'>*
='lgc'>='lgc'>--> ='at'>#="trms">integration of the hollywood films (nested='lgc'>: music brand names become sub-="trms">spectacle within the ="trms">spectacle of the film) ='lgc'>='lgc'>--> (we are immersed in) an era of ='strcls'>*="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">marketing='lgc'>: ="trms">marketing itself is ="trms">marketed (becomes a prominent ="trms">spectacle ='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to Devil wears prada movie)
b="trms"nttrm="failure,blur,plur,lurk,tallur,slur">lurring of genres in news programs (Vox news), soap operas (), games ()
decontextualization ='lgc'>+ ="trms">spectacle
the duality of ‘appearance ='lgc'>=/= essence’ is dead in post="trms">modernity ='lgc'>='lgc'>--> cereal strategic decision-making in ="trms">marketing ='lgc'>: ='strcls'>****image='lgc'> = ="trms">positioning='strcls'>****
="prgrph">-="trms">consumer always seeks an essence (in adopting a product)
="prgrph">-="trms">consumer of post="trms">modern culture play the game of “surface” (they increasingly acquire the ="trms">skills of recognizing the images and the ="trms">positions these images offer)
='lgc'>[='strcls'>*='lgc'>]="trms">marketing='lgc'>: institution of simulation, ="trms">imaginary, hype
(forms of) persuasive ="trms">communication ='lgc'>: transformational pro="trms">positions ='lgc'>='lgc'>==> simulating potential experiences (='lgc'>=/= true or false discourse)
="lstsrd">2- ='lgc'>[='strcls'>*='lgc'>]fragmentation='lgc'>: the ="trms">consumer engages in a series of independent, separate, unconnected acts ='lgc'>--each='lgc'>='lgc'>--> require a ="trms">different product
='lgc'>+ fleeting moments of exciting s="trms">cenes and images
(post="trms">modern) transcendence of the (="trms">modernist) necessity to ='strcls'>*understand connections='strcls'>*
='strcls'>***artists of all kinds are increasingly assuming the role of ="trms">marketing institutions='strcls'>***
the ="trms">consumers (of post="trms">modernity) are encouraged to play the game of ='strcls'>*image-switching='strcls'>* (caring mother, efficient manager, elegant partner, gourmet ho="trms">memaker ='lgc'>--each='lgc'>='lgc'>--> require a ="trms">different style ='lgc'>{labeled as ="trms">consumer liberation='lgc'>}) ='lgc'>=/= central character
='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="ppl">Deleuze and ="ppl">Guattari's ="trms">schizophrenia of late capitalism='lgc'>]
disconnected from authentic self ='lgc'>='lgc'>==> (enormous potential for) creativity in manufactured re="trms">presentations
='lgc'>='lgc'>~='lgc'>~='lgc'>='lgc'>--> ="trms">market becomes a ="trms">pastiche
postsub="trms"nttrm="disturban">urban transformation
complex ="trms">interaction of high-="trms">technology production ='lgc'>+ ="trms">socio-spatial con="trms">figuration ='lgc'>+ ="trms">spectacular shopping environment='lgc'> = ubiquitous shopping malls (='lgc'>--acquired='lgc'>='lgc'>--> post="trms">modern theatrical character, fragmented experience of all cultures)
unrestricted ability to use signifiers ='lgc'>[='qstn'>?pushed back by some emerging sensibilities of cultural appropriation, political correctness, gender policing, ="trms">religious, etc.='lgc'>]
='lgc'>='lgc'>--> ="trms">marketing competition rests on the creation of images (meanings) removed from any ="trms">history, context, o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin ='lgc'>=/= excellence and sophistication in form and ="trms">technique
='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to contemporary artists anti-excellence attitude and the celebration of fai="trms"nttrm="failure,blur,plur,lurk,tallur,slur">lure and failing='lgc'>]
='lgc'>='lgc'>--> ='strcls'>**each instance of ="trms">communication becomes a ="trms">spectacle='strcls'>**
purposefully decontextualized ='lgc'>+ rendered free floating ='lgc'>='lgc'>==> ="trms">marketable product
(surrea="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list artists made use of this ='lgc'>--now='lgc'>='lgc'>--> shop window designer)
Duchamp, Rauschenberg, Warhol (="trms"nttrm="already,spread">ready-made)
='strcls'>***themes of post="trms">modern culture='lgc'>:
irreverence
nonconformity
noncommitment
detachment
="trms">difference
fragmentation
(paradoxically) what seems to be ="trms">difference at the level of ="trms">symbolic culture stems from an underlying uniformity ='lgc'><='lgc'>-- ='strcls'>***heterogeneity has its o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigins in homogeneity='strcls'>*** ='lgc'>: cultures where ="trms">market and ="trms">marketing are less developed exhibit greater variance in both the quality and kinds of life patterns
="trms">literacy='lgc'>:
="lsts lst1">•in ="trms">modernity ='lgc'>='lgc'>--> to ="trms"nttrm="already,spread">read ='lgc'>+ discover connections among seemingly unrelated objects ='lgc'>='lgc'>==> understanding
="lsts lst1">•in post="trms">modernity ='lgc'>='lgc'>--> watching ='lgc'>: recognizing images (exposing oneself to innumerable images and recognize what they stand for ='lgc'>~ attach meaning to them) ='lgc'><='lgc'>-- this is what i did in my telegram ="trms">bestiary text!
="trms">literacy in ="trms">consumption culture ='lgc'>='lgc'>~/=='qstn'>? established nortons of education
="lstsrd">3- ='lgc'>[='strcls'>*='lgc'>]reversal of production ='and'>& ="trms">consumption
="lsts lst1">•="trms">modernist='lgc'>: value is created in production (meaningful) and destroyed in ="trms">consumption (profane)
="lsts lst1">•post="trms">modern='lgc'>: production continues during the moment of ="trms">consumption, value is created during ="trms">consumption='lgc'>: a process through which individuals define themselves, status, image (='lgc'>=/= common) ='lgc'>='lgc'>--> a ="trms">social act, ="trms">symbolic meaning ='lgc'>='lgc'>==> an individual with certain tastes, mentality, values (a type of humanity)
production ='and'>& ="trms">consumption prove to be ="trms">different moments of the same cycle
="lsts lst1">•during production='lgc'>: producers are human beings, products are commodities
="lsts lst1">•during ="trms">consumption='lgc'>: producers are images, products are human beings
="lstsrd">4- ='lgc'>[='strcls'>*='lgc'>]decentering subject
="lsts lst1">•="trms">modernist='lgc'>: the subject is in the pursuit of its goals, constituted in the separation of body and mind, to graduate from the ='strcls'>*state of being='strcls'>* (existential) to the ='strcls'>*state of knowing='strcls'>* (cognitive) ='lgc'>: distance oneself from a pure existence of being (its context and condition) in order to develop a cognitive understanding
="lsts lst1">•post="trms">modern='lgc'>: the subject is not in control, role of the human is to allow products perform their functions
="trms">marketing orientation
="lsts lst1">•="trms">positioning of the products (in the ="trms">market)
="lsts lst1">•="trms">positioning of the ="trms">consumer (in the ="trms">social ="trms">market)
(today's) body culture='lgc'>: self-objectification (='lgc'>='lgc'>==> to be ="trms">consumed)
distancing of one's own gaze from one's own body to view one's self and scrutinize one's own images
='lgc'>='lgc'>--> ='strcls'>***="trms">fashion becomes the ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor for culture='strcls'>***
="lstsrd">5- ='lgc'>[='strcls'>*='lgc'>]juxta="trms">position of anything with anything (its name='qstn'>?)
="lsts lst1">•opposing emotions='lgc'>: ="trms">love ='and'>& hate, contempt ='and'>& annotation
="lsts lst1">•opposing cognitions='lgc'>: belief ='and'>& doubt, reverence ='and'>& ridicule
='lgc'>='lgc'>--> in advertisement a product is ="trms">simultaneously made fun of and prompted, or making credibility by discrediting advertising
='strcls'>*high art and mundane ="trms">consumption='strcls'>*
='lgc'>}='lgc'><='lgc'>== growing acceptance of ='strcls'>*doublethink='strcls'>* (='lgc'>='lgc'>~=='qstn'>? double bond) ='lgc'>: the ="trms"nttrm="metaph,metamorph,metabol,metal">metagame of playing along as if the rules are what they seem on the surface while having the knowl="trms"nttrm="knowledge,Knowledge">edge the rules of the game played are quite ="trms">different from what that appear to be
="lsts lst1">•in advertisement='lgc'>: the ="trms">consumer thinks while other people are persuaded, they themselves are not
="lsts lst1">•in politics='lgc'>: the ="trms">consumers (voters) ="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listen as if the politicians are espousing genuinely personal views
="lsts lst1">•in media='lgc'>: stating the role of the polls ='lgc'>+ reflecting the politicians view with utmost ="trms">seriousness
="lsts lst1">•ethnic restaurants ='lgc'>='lgc'>--> delicious life styles of which food is just a manifestation ='lgc'>='lgc'>--> ='strcls'>**simulated adventure in a theatrical ="trms">society='strcls'>**
="lsts lst1">•
='lgc'>}='lgc'>='lgc'>--> the post="trms">modern ="trms">consumer does not judge the experience from a foundational perspective
='strcls'>*it recognizes only ="trms">difference='strcls'>*, only fragments (='lgc'>=/= inequality, conflict)
anything is at once acceptable and suspect ( مجاز majaz)
='strcls'>*juxta="trms">position of op="trms">posites ='lgc'>='lgc'>==> total irony ='lgc'>+ ambiguity ='lgc'>='lgc'>--> ="trms">pastiche='strcls'>*
="trms">marketing ='lgc'>='lgc'>--> ='strcls'>*incorporation='lgc'>: pulling the contradictory (country cultural) movements into ="trms">market economy ='lgc'>: emptying expressions (music, ="trms">fashion) of rebellion (for example punk) of their content ='lgc'>='lgc'>==> commodities them
="trms">society ="trms">historical process is affairs through politics and ="trms">social ="trms">relations ='lgc'>--='not'>✕='lgc'>='lgc'>--> ="trms">market mediates ="trms">social conflicts (for example the content and the looks of news program in VOX news)
='strcls'>*="trms">marketization (of politics)='lgc'>: the possibility of re="trms">presenting them through electronically manipulated images (for example USA's 1991 gulf war was run more as a ="trms">marketing campaign)
='lgc'>='lgc'>='lgc'>~=> ='strcls'>*management of consent='strcls'>*
“authentic” traditional cultures in order to survive have to become ="trms">marketable ='lgc'>='lgc'>--> touristic attractions
="lsts lst1">•="trms">marketing taking the center ="trms">stage in most western institutions
="lsts lst1">•="trms">market='lgc'> = locus (dominant mediator) of legitimation
="trms">marketing='lgc'>: a cultural process re="trms">presenting the post-
transnational (corporation) ='lgc'>: post="trms">modern cultural change ="trms">agent
in traditional ="trms">world of commerce ‘commercial space ='and'>& time ='lgc'>=/= programming space ='and'>& time’
="trms">modernist vacuum created by obsolete notions of what is good or bad (sacred or profane) ='lgc'>='lgc'>--> filled by ="trms">marketing (enters ='lgc'>--into='lgc'>='lgc'>--> culture)
fragmentation ='lgc'>==require='lgc'>='lgc'>==> use of many ="trms">different styles and forms
(ideas and movements which al="trms"nttrm="already,spread">ready have made) sensational impact ='lgc'>='lgc'>--> ="trms">spectacle ='lgc'>='lgc'>--> commodities
(="trms">marketing helped in entrenching) artist selebrity setting new trends and values ='lgc'><='lgc'>-- a post="trms">modern ="trms">phenomena with its roots in 1960s “anti-” movements
="lsts lst1">•not challenging or endorsing or committing to any one style, but rebelling by doing “one's own thing” (Madonna's rebellion 1991 ='lgc'>='lgc'>--> she will continue to find large audiences as long as she re="trms">presents and combines the post="trms">modern aspects of critique of the ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narrative and the ="trms">marketable commercial sensationalism of the fragmented ="trms">spectacle)
paradoxical ="trms">nature of post="trms">modern culture ='lgc'><='lgc'>-- fragmentation and discontinuity of their experience
not owning a TV (conscious rejection) ='lgc'>+ driving a car (="trms">integrated into mainstream)
merging of education and ="trms">marketing
='strcls'>*televisual generation='strcls'>*
(in north america and western europe) the education is taking place mostly outside of three classroom
(="trms">modern) institutionalized education ='lgc'>='lgc'>--> (post="trms">modern) ="trms">marketing ="trms">system ='lgc'>: the individual of the post="trms">modern encounters the institutionalized education as ="trms">obligation, drudgery, and the means to achieve ="trms">positions
(from) a process of ="trms"nttrm="already,spread">reading issues and ="trms">questions for exploration ='lgc'>--to='lgc'>='lgc'>--> a process of persuasively ="trms">communicating the necessities of knowing (and following efficient ways of doing things) ='lgc'>='lgc'>--> ="trms">literacy='lgc'>: being able to manipulate and construct (recognize and grasp multi-layered multi-faceted multi-media images ='lgc'>='lgc'>--> to impress upon all senses) ='lgc'>}='lgc'><='lgc'>-- ="trms">marketing is best ="trms">situated to educate this
='lgc'>[-can a true critical deconstruction of post="trms">modernism start from ="trms">literacy='qstn'>? ='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to telegram ="trms">bestiary text='lgc'>]
='strcls'>***the ="trms">consumer is also a signifier='strcls'>***
(constructed in the images that are culturally signified, for example the female)
(even ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphorically) putting somebody on the pedestal (="trms">stage) ='lgc'>='lgc'>==> exposure to voyeuristic gaze ='lgc'>='lgc'>==> objectification ='lgc'>='lgc'>='lgc'>~=> commodification ='lgc'>}='lgc'>--="ppl">Baudrillard='lgc'>='lgc'>-->
="lsts lst1">•a liberation (the subject is the object which has the powers of seduction as the focus of desire ='lgc'>='lgc'>--> in control)
="lsts lst1">•a loss of freedom (the subject is culturally signified and constructed for fonctions determined outside its own power ='lgc'>='lgc'>--> a property of the other)
='strcls'>*decoupling of culturally signified ="trms">categories (of gender, etc.)='strcls'>* ='lgc'>--="trms">marketing='lgc'>='lgc'>--> (post="trms">modern stance and trend='lgc'>:) male model/actors who re="trms">present emotional, nurturing, and sensitive ='lgc'>+ female model/actors who re="trms">present aggressive, powerful, rational (in American advertisement and TV series)
='lgc'>='lgc'>==> “i shop, therefore i am” becomes applicable to men
='lgc'>='lgc'>==> both men and women become ideal ="trms">consumers ='lgc'>='lgc'>--> flourish of ="trms">market exchange
='strcls'>* ='strcls'>* (both male and female) seek authentic self ='lgc'>='lgc'>--> (get caught up in) objectification ='lgc'>+ fragmentation ='strcls'>* ='strcls'>*
pattern quest='lgc'>: ="trms">imaging (re="trms">presenting) ='lgc'>=/= being, knowing
='lgc'>[image ="trms">marketing='lgc'>]
='strcls'>*the image does not re="trms">present the product, but the product re="trms">presents the image='strcls'>* ='lgc'>='lgc'>-->
="lsts lst1">•="trms">consumers are essentially ="trms">consumers of ="trms">symbols
="lsts lst1">•="trms">consumption culture='lgc'> = construction of ="trms">symbolic environment
='lgc'>}='lgc'>='lgc'>==> tourism as the lar="trms">gest industry in the ="trms">world (="trms">translate your culture images into ="trms">marketable products ='lgc'>='lgc'>~= ="trms">consumer fetishes) ='lgc'>='lgc'>--> ='strcls'>*global culturalism='strcls'>*
='lgc'>[manipulation of ="trms">symbols='lgc'>]
(from) ethical issue (="trms">modern) ='lgc'>--to='lgc'>='lgc'>--> sty="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic issue (="trms">phenomenological, post="trms">modern)
='lgc'>[='strcls'>*='lgc'>]globalization='lgc'>: (create fragmented heterogenized ="trms">market ='lgc'>='lgc'>-->) serve the locals with global universal signs
='lgc'>='lgc'>--> transnational='lgc'>: a highly ="trms">symbolic ="trms">communication ="trms">system that is timeless, contextless, diffused in space, located anonymously, with no known ="trms">history
="trms">marketing is the first institution that adapt to post="trms">modernism
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="trms">consumer (='lgc'>--impulse='lgc'>='lgc'>--> “i want”) ='lgc'>=/= citizen (“we need”)
Sunstein
="trms">consumer sovereignty (="trms">matters of personal taste, “are they getting what they want='qstn'>?”, ‘freedom='lgc'>: satisfaction of private preferences’, ) ='lgc'>=/= political sovereignty (='strcls'>*government by discussion='strcls'>* ='lgc'>+ reason-giving in the public domain ='lgc'><='lgc'>-- many/most citizens should have a range of common experiences ='lgc'>=/= filtering of information, customizing information to fit)
='strcls'>**unplanned unanticipated encounters ='lgc'><='lgc'>-- central to democracy='strcls'>**
(pseudo-democratic) participation ="trms">interactivity ='lgc'>: invitation to participate in one's own manipulation by providing increasingly detailed information about personal preferences (Andrejevic, noted by ="ppl">Hubert)
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='strcls'>*misattunement='lgc'>:
='lgc'>--Stern='lgc'>='lgc'>--> a parental ="trms">technique for modifying the behaviour (='lgc'>+ ="trms">affective experience) of the ="trms">child
='lgc'>--="ppl">Ahmed='lgc'>='lgc'>--> being out of ="trms">synch with a ="trms">world (“of whiteness” that aims to be in harmony)
='strcls'>*attunement='lgc'>: a ="trms">technique for occupying space
='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ='at'>#="trms">integration ='lgc'>{for ="ppl">Ahmed='lgc'>: becoming a citizen (= nationalism) ='lgc'>='lgc'>~= the work of attunement ='lgc'>=/= str="trms"nttrm="danger,stranger">anger='lgc'>: the body we are not with='lgc'>}
="trms"nttrm="cluster,club">clumsiness='lgc'>: being in the way of yourself (to lack the coordination to coordinate yourself with yourself)
='lgc'>--registers='lgc'>='lgc'>--> as the loss of a possibility
(in art, performed ="trms"nttrm="cluster,club">clumsiness as strategically antagonistic='qstn'>?)
(="ppl">Ahmed's) emotional work='lgc'>: closing the gap between ‘how one does feel’ and ‘how one should feel’ ='lgc'><='lgc'>-- a labour (when) is successful, it disappears as labour
how flight attendants (and teachers='qstn'>?) become ="trms">responsible for collective moods ='lgc'>--Hochs="trms">child='lgc'>='lgc'>--> ability to preserve the mood of a ="trms">situation requires working not only on feelings, but drawing on tactic knowl="trms"nttrm="knowledge,Knowledge">edge about how moods are shaped
(bad mood of a shopkeeper in Brussels...)
='strcls'>*="trms">histories that linger as mood='strcls'>*
diversity work ='lgc'>--involves='lgc'>='lgc'>-->
="lsts lst1">•the effort to minimize ="trms">differences so that those who arrive can appear more ‘in tune’ with those who are al="trms"nttrm="already,spread">ready here
="lsts lst1">•
="lsts lst1">•
='lgc'>--='not'>✕='lgc'>='lgc'>--> bodies do not arrive at the same time ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="frds">Sina's trans-lateness ="trms">lecture performance series for Akademie der Künste der Welt 2014='lgc'>: being late is precisely the condition for which ="trms">translation is needed ='lgc'>+ critique of universal ="trms">translator='lgc'>]
...atmospheric qualities of the ="trms">market
="ppl">Ahmed's criticism of hopeful performativity ='lgc'>[='lgc'><='lgc'>-- in her text “not in the mood” ="ppl">Ahmed privileges ‘bad mood’ as the emblem of marginality ='lgc'>='lgc'>--> emotional misfit='lgc'>]
public mood='lgc'>: prevailing public sentiment as to what constitutes appropriate ="trms">matters for governmental attention ='lgc'><='lgc'>-- thermostatic understanding of mood
='lgc'>--="ppl">Ahmed='lgc'>='lgc'>--> fabrication of feeling (& ="trms">consumer satisfaction)
='strcls'>*to find='lgc'> = to form='strcls'>*
='thdf'>the idea of the national body acquires coherence through a ="trms">systems of belief ='lgc'>='lgc'>==> separate the nation from race
="lsts lst1">•“requiring those who ="trms">embody diversity to give their allegiance to its body” (for example a nation can ="trms">love diversity whilst ="trms">demanding that Muslim women un="trms">veil)
="ppl">Marxist model of commodity fetishism ='lgc'>--="ppl">Ahmed='lgc'>='lgc'>--> feelings come to reside (magically) in objects ='lgc'>[by cutting those objects off from a wider economy of labour and production. it is then as if fear o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginates with the arrival of others whose bodies become containers of our fear='lgc'>]
(for ="ppl">Ahmed) happiness='lgc'>: a ="trms">technique of distraction (a cover-up)
='lgc'>='lgc'>--> for her='lgc'>: potency is in the rage
(="ppl">Ahmed is too fast to celebrate lesbian ‘="trms">affect alien’ ='lgc'>=/= heterosexual marriage)
good weather ='lgc'>='lgc'>--> (showing) safety and wisdom of pre="trms">diction
='thdf'>the idea of “your unfeeling masks a disbelief”
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="trms">interesting ='lgc'>=/= appealling ='lgc'>='lgc'>--> most satisfying videos
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elite ="trms">consumption
country house
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dirt
waste
stink
microbes
="ppl">Campbell on bacteria and ="trms">market
="trms">tropes that bring bacteria into the ="trms">symbolic realm='lgc'>:
="lstsrd">1. cuteness
="lstsrd">2. overpopulation
="lstsrd">3. lower classes
="lstsrd">4. deviant sex
='lgc'>}='lgc'>--channel='lgc'>='lgc'>--> utterances that (indirectly ='lgc'>[political discourse of establishment neoliberalism cannot address such things in direct ways='lgc'>]) express fantasies about='lgc'>:
="lsts lst1">•purity
="lsts lst1">•gender
="lsts lst1">•race
="lsts lst1">•="trms">community
="lsts lst1">•family
="lsts lst1">•pollution
="lsts lst1">•class
="lsts lst1">•disease
="lsts lst1">•sexual promiscuity (deviancy)
='lgc'>}='lgc'><='lgc'>--="ppl">Campbell='lgc'>-- ="trms">symptoms of a capita="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list ="trms">socio-economic order ='lgc'>='lgc'>--> they are found in='lgc'>:
="lsts lst2">◦explicit ="trms">rhetoric of anti-establishment politics (the alt-="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right, anti-immigrant movements)
="lsts lst2">◦implicit content of the ="trms">marketing ="trms">material of globalized and globalizing multinationals
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bacteria='lgc'>: ="trms">symptoms of a capita="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list ="trms">socio-economic order ='lgc'>='lgc'>--> repressed fears and fantasies about purity, gender, race, ="trms">community, pollution, class, sexual promiscuity ='lgc'><='lgc'>-- leveraged by antibacterial brands
from (psychoanalytical concept of) ="trms">symptom ='lgc'>--to='lgc'>='lgc'>--> sinthome
='lgc'>[='strcls'>*='lgc'>]="trms">symptom='lgc'>: repressed extrinsic ideology that must be revealed ='lgc'>=/= ='lgc'>[='strcls'>*='lgc'>]sinthome='lgc'>: a fantasy that does not dissolve when brought to light ='lgc'><='lgc'>== it structures reality intrinsically
a ='strcls'>*psychoanalytically informed critical ="trms">marketing='strcls'>* ='lgc'>='lgc'>--> ='strcls'>*="trms">consumer is made to trace their ="trms">symptoms='strcls'>* (='lgc'><='lgc'>-- the ="trms">perverse effects of emancipatory revelatory critical analysis)
='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> sinthome ="trms">presents a tool for analysing ='strcls'>*fantasies that focus on the form of their expression, rather than their content='strcls'>*
="lsts lst1">•in the case of (fantasy takes the form of) bacteria ='lgc'>--reveal='lgc'>='lgc'>--> (a confluence between) ='strcls'>*the politics of ="trms">community ='and'>& the physiology of (auto)immunity='strcls'>* ='lgc'>[='lgc'>='lgc'>--> clean and dirty='lgc'>]
dilemma of ="trms">modern subject ='lgc'>: how to live with the unsettling truths given to us by new ="trms">sciences
="lsts lst1">•my mother about fake honey
="lsts lst1">•bacteriology ='lgc'>='lgc'>==> everything (in="trms"nttrm="cluster,club">cluding our very selves) is terrifyingly coated in bacteria
a moment of ="trms">marketing in Joyce's Ulysses character Bloom ='lgc'>='lgc'>-->
="lsts lst1">•overwhelmed by the teeming bacteria ='lgc'><='lgc'>='lgc'>--> in="trms">gesting a ="trms">different set of cultured bacteria='lgc'>: wine, cheese, b="trms"nttrm="already,spread">read
="lsts lst1">•the city and its germs envelop and ="trms">simultaneously individuate him ='lgc'>='lgc'>--> ='strcls'>****his subjectivity can only be expressed in terms of the dialectic of alienation and belonging that is at the foundation of our ="trms">social ="trms">world='strcls'>****
='strcls'>***living in ="trms">modernity='lgc'> = being in constant contact with the mass of beings='strcls'>***
='lgc'><='lgc'>== uncontrollable overwhelming dis="trms">integrative forces of otherness (the problem of living in a ="trms">community in ="trms">modern metropolis)
='lgc'><='lgc'>-- ='strcls'>*multiplicity of strange str="trms"nttrm="danger,stranger">angers through whom the healthy subject finds his or her sense of self='strcls'>*
(='at'>@="frds scrmbld">Femke, analysing political arrangments of X) ='strcls'>*="trms">market ="trms">society='strcls'>* ='lgc'>=/= looking at the way that we come (and invited to come) into contact with X (in ="ppl">Campbell's case='lgc'>: bacteria)
='lgc'>[='strcls'>*='lgc'>]sinthome='lgc'>: why X (="trms">symptoms) appear to us as such ='lgc'>=/= what X mean
sinthome ='lgc'>='lgc'>--> (mode of analysis) aiming to identify ='strcls'>***what fantasies are permitted to be sustained when the ="trms">symptom take the form of X='strcls'>*** (in this case bacteria) ='lgc'>=/= seeking to find what ideology lies hidden beneath the ="trms">symptom ='lgc'>[='lgc'>=/=! problem of artists='lgc'>]
="ppl">Campbell mode of analysis (with sinthome) ='lgc'>=/= a revelatory mode of critique (where our illusions arre laid bare) ='lgc'>[='lgc'><='lgc'>-- artists’ ="trms">symptom='lgc'>]
advertisements offer striking evidence of ='strcls'>*autoimmune tendecies='strcls'>* in contemporary ="trms">market ="trms">society ='lgc'>: the body politic misrecognizes its own boundaries and attacks parts of itself
='at'>@="frds scrmbld">Femke
(Joyce's Bloom) first thing that we see or feel is not in fact ourselves, but bacteria ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="nms">body image='lgc'>] ='lgc'>='lgc'>--> (his solution='lgc'>:) avoiding one kind of bacteria by embracing another (='lgc'><='lgc'>-- psychoanalytically effective ='strcls'>***non-solution='strcls'>***)
(in ="trms">social ="trms">sciences ='lgc'>[Ereshefsky='lgc'>]) ='strcls'>*="trms">species p="trms"nttrm="failure,blur,plur,lurk,tallur,slur">luralism ='lgc'>: how various biopolitical forces use segmentation strategies in the organic ="trms">world to produce competing ="trms">species’ hierarchies and taxa='strcls'>*
thinkers in ="trms">social theory ='lgc'>='lgc'>--> the entities under investigation are='lgc'>:
="lsts lst1">•so massive ='lgc'>='lgc'>--> Gaya regulatory ="trms">system of planetary scope
="lsts lst1">•so dispersed ='lgc'>='lgc'>--> climate change
="lsts lst1">•so ancient ='lgc'>--="ppl">="ppl">Haraway='lgc'>='lgc'>--> bacterial protist Mixotricha paradoxa (“the paradoxical being with mixed-up hairs”)
="lsts lst1">•so minute جزئی ='lgc'>='lgc'>--> new ="trms">materials engineered through nano="trms">technology
="lsts lst1">•so boundless ='lgc'>--="ppl">Sagan='lgc'>='lgc'>--> ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms"nttrm="metaph,metamorph,metabol,metal">metazoa='lgc'>: human as a multiple afloat in the omnisexuality or bacterial exchange
="lsts lst1">•so ="trms">relational ='lgc'>--thacker='lgc'>='lgc'>--> swarm, pack, flock, epidemic ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ERG website's epidemic nodes ='lgc'>='lgc'>--> ='strcls'>*the image of the ="trms">relational='strcls'>*='lgc'>]
="lsts lst1">•so
='lgc'>}='lgc'><='lgc'>==motivation='lgc'>==
="lstsrd">1. considering the strangeness of life forms act as a template ='lgc'>==to='lgc'>='lgc'>==> think ="trms">differently about life by mobilizing new ='strcls'>***pre="trms">positions of connection='strcls'>*** (with, alongside, between, ="trms">sym-, etc.) ='lgc'>==provoke='lgc'>='lgc'>==> ="trms">different theoretical insights into how ="trms">society might work
="lstsrd">2. ethical political drive to promote radical in="trms">="trms"nttrm="cluster,club">clusivity and to challenge mindsets that fixate on identity and ="trms">difference (='lgc'><='lgc'>-- ="ppl">="ppl">Harawayian) ='lgc'>[='lgc'>='lgc'>--> Isabel, Sara='lgc'>]
="lstsrd">3. work of decentering the human as the premier valance of the universe (may in turn) ='lgc'>==cultivate='lgc'>='lgc'>==> an ethics that is ="trms">ecological, in the sense of global and ="trms">inter="trms">species (='lgc'><='lgc'>-- ="ppl">="ppl">Mortonian) ='lgc'>[='lgc'>='lgc'>--> ="frds">Sina='lgc'>]
="lstsrd">4. conceiving of the ‘other’ as planetmate, messmate, ="trms">natureculture, mind-body, etc. (maybe) ='lgc'>==lead='lgc'>='lgc'>==> new conceptions of camaraderie, ="trms">community, ="trms">society, friendship ='lgc'>[='lgc'>='lgc'>--> artistic research, ="nms">apass, ="ppl">Viveiros ="ppl">de Castro='lgc'>]
bacteria ='lgc'>[also='lgc'>: mushroom, swamp='lgc'>] ='lgc'>='lgc'>--> poster-creatures of the flat ="trms">ontology movement ='lgc'>='lgc'>--> challenging classification
replacing Tree of Life with DNA-based model of life (homo sapiens='lgc'>: a micro-ingredient of an astonishing bacterial soup of prokaryotes, archaea, eukaryotes)
='strcls'>*bacteria='lgc'>: the ground zero life forms='strcls'>* ='lgc'>='lgc'>-->! ='strcls'>***nearest we can get ="trms">imagining the ="ppl">Lacanian Real='strcls'>***
we are more bacteria than human
(global) bacterial biome='lgc'>: para-collective (='lgc'>=/= “merely” biological)
='strcls'>*our ways of reacting to bacteria are as political as they are ="trms">scientific='strcls'>*
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purity ='and'>& pollution ='lgc'>+ their deep-seated link with ="trms">social order and its transgression ='lgc'>--Douglas='lgc'>='lgc'>--> ='lgc'>{from ='thdf'>the idea of poisonous vapours (miasma ='lgc'>[unrelated to cleanliness='lgc'>]) ='lgc'>--to='lgc'>='lgc'>-->='lgc'>} discovery of pathogenic organisms بيمارى زا ='lgc'>='lgc'>==> ="trms">modern concept of bacteria
cleansing rituals before the bacteriological age functioned to ward off spirits and restore ="trms">social order and control (='at'>@="frds scrmbld">Elke, ='at'>@Isabel, the artist as medium)
discovery of germs ='lgc'>='lgc'>==> radical re-conceptualization of dirt (='lgc'>='lgc'>--> it is difficult to think of dirt except in the context of pathogenicity)
if we can abstract pathogenicity and hygiene from our notion of dirt ='lgc'>--Douglas='lgc'>='lgc'>--> we are left with the very old de="trms">finition of ='lgc'>[='strcls'>*='lgc'>]dirt='lgc'>: ="trms">matter out of place
='strcls'>**when we see dirt ='lgc'>='lgc'>--> we see a ="trms">system='strcls'>**
='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> when we see bacterial images we are seeing something else
='strcls'>***contamination='lgc'> = a violation of some mythical, ="trms">symbolic, or political ="trms">system ='lgc'>=/= just a physical problem='strcls'>***
bacteria ='lgc'>='lgc'>--> ="trms">symptom of a disturbed ="trms">system
="trms">symptomatic analysis (='lgc'>=/= feedback)
pioneered by ="ppl">Marxist critics, ="ppl">Althusser
="trms">symptomatic analysis of X='lgc'> = to open the possibility of there being unspoken, unacknowl="trms"nttrm="knowledge,Knowledge">edged or disavowed content in X
="trms">symptomatic analysis ='lgc'>--of='lgc'>='lgc'>--> (content of) antibacterial advertisement ='lgc'>--laden='lgc'>='lgc'>--> with libidinal intensity or ='strcls'>*visual pleasure='strcls'>* (= an image that is visually intense)
='strcls'>**="trms">consumption can be ="trms"nttrm="already,spread">read like dreams='strcls'>** (a text that says more than it consciously expresses) ='lgc'>--reveal='lgc'>='lgc'>--> repressed ="trms">material (disavowed fantasies about='lgc'>: purity, gender, race, family, class, disease, displacement, ="trms">sublimation, etc.)
="lsts lst2">◦what fantasy is upheld by ="trms">presenting repressed ="trms">material as bacteria (or artwork)='qstn'>?
='lgc'>='lgc'>--> ="trms"nttrm="already,spread">reading against the grain of the text (Jamesonian)
='lgc'>='lgc'>--> advertising images can be ="trms"nttrm="already,spread">read like ="trms">symptoms of repressed libidinal desire
="prgrph">-i did ="trms">symptomatic ="trms"nttrm="already,spread">reading of ="ppl">Olearius (but not of ="nms">ajayeb nameh='qstn'>?)
="lstsrd">1- accelerating pace of industrial production
="lstsrd">2- population growth
='lgc'>}='lgc'>='lgc'>==> first full flourishing of ='strcls'>*mass ="trms">consumption='strcls'>*
='strcls'>*='lgc'>[='strcls'>*='lgc'>]="trms">marketing='lgc'>: a sphere of cultural production where image conventions co-evolve with non-="trms">marketing imnages as an ="trms">intertextual constantly reciprocal environment='strcls'>*
="large lg34" stl="font-size:106%">
="lstsrd">1. cuteness
little ="trms">monsters
infant-like
with freakishly funny features
playground of bacterial frolic
cuteness
a minor ="trms">aesthetic ="trms">category (in comparison to its more ="trms">spectacular counterparts='lgc'>: ="trms">sublime, beautiful)
(it is minor because it is ambiguous)
="lsts lst1">•="trms">positive ="trms">affects='lgc'>:
="lsts lst2">◦desire to protect
="lsts lst2">◦desire to touch
="lsts lst1">•negative ="trms">affects='lgc'>:
="lsts lst2">◦helplessness
="lsts lst2">◦pitifulness
="lsts lst2">◦="trms">excessive availability
="lsts lst1">•secondary ="trms">relations='lgc'>:
="lsts lst2">◦resentment at being emotionally manipulated
="lsts lst2">◦contempt for the weakness of cute ='lgc'>--accompany='lgc'>='lgc'>--> desire to='lgc'>:
="lsts lst3">◾touch
="lsts lst3">◾clasp
="lsts lst3">◾dominate
="lsts lst3">◾destroy
="lsts lst3">◾
='lgc'>}='lgc'>='lgc'>--> ='strcls'>*cute='lgc'>: a site of visual intensity that is both pleasurable ='and'>& disgusting='strcls'>*
='strcls'>****three objects that are most often rendered cute in ="trms">consumer ="trms">aesthetics='lgc'>:
="lstsrd">1- women
="lstsrd">2- ="trms">technology
="lstsrd">3- ="trms">children
='lgc'>}='lgc'><='lgc'>-- (in psychoanalytic terms) inherently d="trms"nttrm="danger,stranger">angerous ='lgc'>='lgc'>==> in need of control='strcls'>****
="ppl">Campbell > why is it useful to see bacteria as cute='qstn'>?
='strcls'>***cuteness as a deep link to violence='strcls'>***
='lgc'>[='strcls'>*='lgc'>]cuteness='lgc'>: ="trms">aestheticization of powerlessness ='lgc'>='lgc'>--> a necessary step in permitting its extinction ='lgc'>[to make everybody like unto little ="trms">children is not such a bad way of disposing of them='lgc'>]
="lsts lst1">•re="trms">presenting the Other (the enemy) as despicable ='lgc'>='lgc'>--> powerful effect
="lsts lst1">•re="trms">presenting the Other as domesticated ='lgc'>+ infantalized='lgc'>:
="lsts lst2">◦de="trms">monstrates the ="trms">sublime Otherness of bacteria
="lsts lst2">◦we are relieved of guilt ='lgc'><='lgc'>== the bacteria is rendered beneath the threshold of ethical consideration
="large lg30" stl="font-size:111%">
="lstsrd">2. overpopulation
cramming of many life forms into tiny spaces ='lgc'>='lgc'>~= (="trms">literally) an uncanny microcosm of the ="trms">imagined and feared ="trms">socio-economic order
='strcls'>***new ="trms">technologies to visualize the ="trms">world ='lgc'>==produce='lgc'>='lgc'>==> new ="trms">imaginateis of life itself='strcls'>*** ='lgc'>[='lgc'><='lgc'>-- ='mywrk'>my research on ="trms">bestiaries='lgc'>]
microscope (19th century) ='lgc'>='lgc'>--> microbial visuality ='lgc'>--="ppl">="ppl">Latour='lgc'>='lgc'>--> new modes of ="trms">interacting with and in="trms">gesting/="trms">consuming the ="trms">world
bacteriology as a discipline emerged at the same time as the (so-called) transformation “from industrial capitalism ='lgc'>--to='lgc'>='lgc'>--> ="trms">market ="trms">society”
="lsts lst1">•overpopulation
="lsts lst1">•bacterial proliferation
='lgc'>='lgc'>--> a ="trms">trope in visualizing contemporary bacteria
bacteria live in obs="trms">cene proximity to each other ='lgc'>='lgc'>--> ='strcls'>*bacterial intimacy ='lgc'>=/= individualizing force of ="trms">modernity='strcls'>*
the fantasy of there is some ="trms">sort of “away” which can absorb what we overproduce
removal of excrement (in all its quises) ='lgc'>='lgc'>--> de="trms">monstrating the ="trms"nttrm="disturban">urbanites class distinction ='lgc'>='lgc'>--> (an apparent) desire to reorganize ="trms"nttrm="disturban">urban space ="trms">according to a logic of repugnance مغايرت (='lgc'>='lgc'>--> ='thdf'>this is why i am so uncomfortable with “clean” streets)
="lsts lst1">•='thdf'>the idea that a veritable subterranean ="trms">system delivering ='strcls'>*shit-free cleanliness='strcls'>* ='lgc'>='lgc'>==> citizen's physical, moral, sipritual cleanliness ='lgc'>--with='lgc'>='lgc'>--> ="trms">materila markers of the civilized ="trms">society='lgc'>: cubicles, toilets, drains, sewers
(="ppl">Lacan > ="ppl">="ppl">Morton > ="ppl">Campbell >) the problem of human ="trms">society ='lgc'>: what to do with one's shit
anti-bacterial advertising ='lgc'>='lgc'>--> fantasy of awayness
keeping ="trms">nature at a distance ='lgc'>==="ppl">="ppl">Morton='lgc'>='lgc'>==> (act out an ="trms">imagined preservation ='lgc'>='lgc'>-->) dumps on the rest of the ="trms">world
='lgc'>[sadistic admiration='lgc'>] putting something called ="trms">nature on a pedestal and admiring it from afar (for the environment) ='lgc'>='lgc'>~= what patriarchy does for the figure of the woman
bacteria adhere to each other and to their environment ='lgc'>='lgc'>--> ='strcls'>*they make any environment cohere as itself='strcls'>* ='lgc'>: without bacteria there is no environment
="lstsrd">3. lower classes
overweigth
bad skin
bad teech
criminally deviant
griminess سياهى
slick sheen ليز
dinginess چرکى
slouch اويخته
decay
in advertisement='lgc'>:
bacterium suicide bomber
ear-picking homeless man='lgc'>: the incarnation of bacterial cross-infection
='strcls'>**="trms">community ='lgc'><='lgc'>='lgc'>--> infection='strcls'>**
(health of the ="trms">community is theatened by undesirable ="trms">members)
='strcls'>*bacteria ='lgc'>='lgc'>==> ="trms">community can come into full self-expression='strcls'>*
bacteria='lgc'> = disruption of ="trms">social order ='lgc'>='lgc'>~-='lgc'>=> bacteria stabilizes the ="trms">social order
='strcls'>***bacterial threat='lgc'> = biological model for a political necessity='strcls'>***
(familiar terrain of) hand='lgc'>: a vast and foreign bacterial colony
in a ="trms">world of microbial resistance ='lgc'>[in which common infections and minor injuries can kill ='lgc'><='lgc'>-- real possibility for 21st century and not a apocalyptic fantasy='lgc'>] ='lgc'>='lgc'>--> ='strcls'>*antibacterials carve out spaces of near-perfect security='strcls'>*
bacteria='lgc'>:
="lsts lst1">•overwhelm us
="lsts lst1">•outnumber us
="lsts lst1">•outclassify us
="lsts lst1">•exceed us
="lsts lst1">•pre-date us
='lgc'>}='lgc'>='lgc'>--> concealed by antibacterial discourse
good bacteria exists in the gut='lgc'>: their ="trms">market-sanctioned place
='strcls'>*good bacteria='lgc'>: fantasy of the efficient worker='strcls'>*
="lstsrd">4. deviant sex
bacterial sex
bacteria ='strcls'>**propagate in the most ancient way ='lgc'>: they have sex by contagion='strcls'>**='lgc'> = endo="trms">symbiosis, ="trms">symbiogenesis ='lgc'>='lgc'>--> ‘prolonged ="trms">symbiotic as="trms">sociations ='lgc'>='lgc'>==> appearance of new organism’ (massive contagion that moves across phyla and lineages across biotic and abiotic spaces ='lgc'>='lgc'>~/= ="ppl">Darwinian ="trms">natural selection)
="large lg10" stl="font-size:112%">
1940s ='lgc'>='lgc'>--> mono="trms">morphism='lgc'>: (in bacteria sex, proposing that) male and female are separate but visually indistinguishable
="trms">categories of inside/outside, host/guest, parent/="trms">child, o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal/copy, female/male ='lgc'>='lgc'>--> organize civil life ='lgc'>=/= bacteria
='lgc'>='lgc'>==> in advertising bacteria propagation appears “deviant” (in non-productive forms) ='lgc'>='lgc'>--> antibacterials confer moral ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">righteousness
="frds scrmbld">Karin's germ management ='heart'>♥
(="frds scrmbld">Karin) “good germ management ='lgc'>=/= good parenting”
(Dettol='lgc'>:) “good germ management='lgc'> = good parenting” ='lgc'>[when a mother at home protects ="trms">children from contact with the floor='lgc'>]
(in ="nms">iran='lgc'>:) contact is contagion
="ppl">Campbell assuming women tolerate germs more than men ='lgc'>='lgc'>--> not in ="nms">iran
='strcls'>**="trms">staging the unbacterial woman='strcls'>**
="large lg10" stl="font-size:123%">
='strcls'>*body is a closed private property ='lgc'>=/= contagion emanates from bodies that are not properly closed or private='strcls'>*
“="trms">community='lgc'> = the single big="trms">gest source of threat” (our sovereign cleanliness) ='lgc'>='lgc'>--> ='strcls'>*bacteria as other people='strcls'>* مجاز مرسل metonymically (not just ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphorically)
="lsts lst1">•degenerate human
="lsts lst1">•homeless man
="lsts lst1">•transvestite
="lsts lst1">•street sweeper
="lsts lst1">•
(cleanliness is always sovereign)
if ”(deep) ideology ='lgc'>=/= (critical) thought” ='lgc'>--then='lgc'>='lgc'>--> fantasy ='lgc'>=/= ='qstn'>?
‘deviant’ mobilizes deep-seated fears and fantasies ='lgc'>='lgc'>==> images that are visually intense ='lgc'>+ build exceedingly successful brands
critical analysis can move from thinking about ="trms">symptoms as indirect expressions of deep ideology (="trms">paranoia) ='lgc'>--to='lgc'>='lgc'>--> ='strcls'>*indirect expressinos of structurating fantasies='strcls'>*
(brands know that) ='strcls'>***fantasy ='lgc'>=/= ideology='strcls'>***
="lsts lst1">•="ppl">Lacan ='lgc'>='lgc'>--> even when patients could ="trms">articulate their ="trms">symptoms it didn't seem to dissipate ='lgc'>='lgc'>==> ="trms">symptom was a constitutive core of their own subjectivity
="lsts lst1">•Zizek ='lgc'>='lgc'>--> ideology='lgc'>: fantasy structuring out ="trms">social reality itself ='lgc'>=/= an illusion masking the real state of things
="lsts lst1">•="ppl">Marx, ="ppl">Freud, Zizek ='lgc'>='lgc'>--> ="trms">symptom ='lgc'>=/= a thing behind which secret content is hidden
for ="ppl">Marx ='strcls'>*the secret is in hte form of commodity itself='strcls'>** (='lgc'><='lgc'>--but='lgc'>-- commodity as a central ="trms">symptom of capitalism) ='lgc'>--="frds">Sina='lgc'>='lgc'>--> in the form of the hair-styles in The Magicians TV series
from ="trms">symptom (="trms">veil) ='lgc'>--to='lgc'>='lgc'>--> sinthome (screen)
='strcls'>*sinthome='strcls'>* is not directly analysable ='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> images of bacteria are ="trms">symptoms of the Real, not the ="trms">symbiotic order, because the Real un="trms">symbolizable
sinthomes organize the subject (without them the subject would be ob="trms">literated, Zizek)
(psychoanalytic paradigm ='lgc'>='lgc'>--> emerging research in ="trms">marketing='lgc'>:)
="lsts lst1">•sustainability practices’ fetishistic disavowal of reality can serve to exacerbate ="trms">ecological catastrophe
="lsts lst1">•the inherently ="trms">narcissistic ="trms">nature of the ="trms">consumer needs others to suffer in order to derive pleasure from (="trms">consumer) objects
="lsts lst1">•reinvestigation of ="trms">consumer desire as jouissance ='lgc'>='lgc'>--> a ="trms">perverse pleasure in the “mad destruction” of our bodies and minds
='lgc'>}='lgc'>='lgc'>--> examples of critical ="trms">marketing pursuing emancipatory un="trms">veiling procedures
='lgc'>--='not'>✕='lgc'>='lgc'>--> sinthome can offer='lgc'>:
="lstsrd">1. an ='strcls'>*analytic strategy for feeling out='strcls'>* the c="trms">ontours of ="trms">symptoms
="lstsrd">2. directing us to a new ='strcls'>*="trms">question we may ask of texts of all kinds='strcls'>* ='lgc'>='lgc'>--> ='strcls'>***why do they take the form that they do='qstn'>?='strcls'>*** ='lgc'>[='lgc'>=/= what ideology is beneath them ='lgc'>='lgc'>--> at the level of the latent contents (meaning) of a ="trms">symptom='lgc'>] ='lgc'>--bacteria='lgc'>='lgc'>-->
="lsts lst2">◦why do fantasies about ="trms">community, sex, death, deviance take the form of the bacteria='qstn'>?
="lsts lst2">◦what is it about bacteria that is so compelling that it provides a structure for this array of ="trms">phenomena='qstn'>? (='lgc'><='lgc'>-- we can ask that at art/artists use of biology)
="large lg18" stl="font-size:122%">
='strcls'>***the problem of bacteria for humans='lgc'> = the problem of living with others='strcls'>***
bacteria ='lgc'>--think='lgc'>='lgc'>--> the problem of surviving in large, alienating, cross-infecting, co-dependent populations ='lgc'>='lgc'>--> ='strcls'>*metonymy between immunity ='and'>& ="trms">community='strcls'>*
="lsts lst1">•مجازمرسل metonymy ='lgc'>=/= structural similarity تشابه
='lgc'>==reveal='lgc'>='lgc'>==> disciplines of ='strcls'>*biology='strcls'>* and that of ='strcls'>*political organization='strcls'>* are closely related ='lgc'>[='lgc'>='lgc'>--> to understand fundamental concepts such as individuality and ="trms">agency we need to frame the immune ="trms">system not as a biological but a politico-psychic-physical ="trms">phenomena='lgc'>]
='strcls'>*munus='lgc'>: public service, duty
='lgc'>{munus='lgc'> = onus ='lgc'>+ officium, ="trms">obligation ='lgc'>+ office ='lgc'>='lgc'>--> root of ="trms">communitas='lgc'>}
co-munus='lgc'>: to be part of a ="trms">community='lgc'> = to be a giver and receiver of the munus, which has a kind of coercive connective power
="prgrph">-anyone outside this gifting cycle is described as “immune” (='at'>@="nms">apass)
="prgrph">-munus='lgc'>: a gift (a contractual ="trms">obligation that one has with the ="trms">community) that marks one's entry to ="trms">social life
the immunity/="trms">community dynamic is a negative aporetic dialectic پویایی دیالکتیک آپورتیک منفی (='lgc'>=/= dichotomy دوگانگی) ='lgc'>='lgc'>~= immunity='lgc'>: a process that always involves an open ="trms">system of self-de="trms">finition that consistently produces self and other
antibacterial sinthome gives form to this ambivalent ="trms">position as individuals in ="trms">market ="trms">society ='lgc'>='lgc'>--> our lives are preoccupied with ='strcls'>*identifying and controlling enemies='strcls'>* and ='strcls'>*incorporating allies='strcls'>*
="lsts lst1">•combatting computer viruses
="lsts lst1">•fighting terrorism
="lsts lst1">•containing immigration
="lsts lst1">•controlling pandemics
="lsts lst1">•choosing ="trms">consumer objects
='lgc'>}='lgc'>='lgc'>--> ='strcls'>*immune mechanisms='lgc'>: identification, location, incorporation, expulsion='strcls'>* (='lgc'><='lgc'>-- we all do it, ="frds">Sina, ="frds scrmbld">Pierre, etc.)
='lgc'>[='strcls'>*='lgc'>]bacteria='lgc'>: indirect way of talking about the overpopulated, deviant, teeming, dissolutive ="trms">world we live in ='lgc'>='lgc'>--> terror of overwhelming dis="trms">integration of our individual being (='lgc'><='lgc'>-- artists want this='qstn'>?!)
='lgc'>[='strcls'>*='lgc'>]autoimmunity='lgc'>: when the human body ='lgc'>+ body politic goes into an overactive defense, seeking to strike at the enemy and cause harm to itself
life has become a complex of protective ="trms">systems that in turn attack us ='lgc'>--="ppl">Derrida='lgc'>='lgc'>--> democracy='lgc'>: an autoimmune ="trms">system
how autoimmune ="trms">systems can be ="trms">interrupted='qstn'>?
biophilic fantasies of bacteria as ='strcls'>*messmates='strcls'>*
='strcls'>*when we worry about bacteria, we worry about others='strcls'>*
='strcls'>*to have contact with ="trms">society is an unavoidable, necessary, disquisting, all-embracing gift='strcls'>*
(in West and elsewhere) individuals who identify their fellow citizens as undesirable obstacles to their freedom, health, wealth ='lgc'>='lgc'>--> antibacterial brands
="large lg6" stl="font-size:124%">
(in Germany) ="trms">integration ='lgc'>='lgc'>--> overdeveloped sense of our own immunity
="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................
='lgc'>[Mary Douglas='lgc'>]
bring bewitched (in Sudan, Azande) ='lgc'>='lgc'>~= finding oneself the victim of embezzlement اختلاس (for ="trms">modern person)
='lgc'>=/= fear (="trms">category of ="trms">horror)
dirt='lgc'> = disorder
eliminating dirt is a ="trms">positive effort to organize the environment (='lgc'>='lgc'>--> we are not removing something) ='lgc'>='lgc'>--> creative movement
cleaning='lgc'>: to relate form to function, to make unity of experience
='lgc'>='lgc'>~='lgc'>~> part of the project of ="trms">religion (atonement)
pollution='lgc'>:
="lstsrd">1. ="trms">instrumental ='lgc'>='lgc'>--> change someone's behavior
="lstsrd">2. expressive ='lgc'>='lgc'>--> (a general view of) ="trms">social order
pollution ='lgc'>='lgc'>--> claim ='and'>& counter-claim to status
sex pollution ='lgc'><='lgc'>='lgc'>--> body pollution
sexual d="trms"nttrm="danger,stranger">anger ='lgc'>='lgc'>--> ="trms">symbole of ="trms">relation between parts of ="trms">society (hierarchy, collaboration, distinctiveness of ="trms">social units)
expressive over="trms">systematizing ='lgc'>='lgc'>--> (sometimes) necessary to ="trms">interpret beliefs
="trms">cosmologies with pollution ="trms">symbol
reflection on dirt='lgc'> = reflection on ="trms">relation of order to disorder, being to non-being, form to formlessness, life to death
rules of purity ='lgc'>='lgc'>~= comparative ="trms">religion
(primitive='lgc'>:) sacredness ='lgc'>='lgc'>~= uncleanness
='lgc'>[an idea of='lgc'>] sanctity='lgc'> = (a little more than) prohibition ='lgc'>}='lgc'>='lgc'>--> to protect profanity from divinity
hindu ='lgc'>='lgc'>--> relative notion of pollution
cow dung is relatively pure to a Brahman priest, impure to a god
='strcls'>*respect ='lgc'><='lgc'>='lgc'>--> pollution='strcls'>*
="lsts lst1">•khak-e pa خاک پا (feet's dirt)
="lsts lst1">•dirt/dust as cleansing ="trms">agent
="lsts lst1">•
Frazer > ="frds scrmbld"nttrm="Robin,Robot,Robert,Robocop">Robertson Smith (old testament scholar)
taboo='lgc'>: restriction of man's arbitrary use of ="trms">natural things ='lgc'>+ super="trms">natural penalty (='lgc'>--inspire='lgc'>='lgc'>--> fear ='lgc'>+ precaution) ='lgc'>='lgc'>==> rules of uncleanliness
uncleanliness ='lgc'>='lgc'>-->
="lsts lst1">•super="trms">natural d="trms"nttrm="danger,stranger">anger
="lsts lst1">•spiritual state of unworthiness (christianity)
="lsts lst1">•
i have a savage explanation...
='strcls'>*separation='strcls'>*
clean='lgc'> = set apart='lgc'> = holy
“primitive ='lgc'>=/= advanced” ='lgc'>:
='strcls'>**hyper attention to the ="trms">material circumstances of an act='strcls'>** ='lgc'>=/= christian (rules of holiness ='lgc'>='lgc'>--> motive ='and'>& dis="trms">position of ="trms">agent is important)
contact with corpse
contact with blood
theology='lgc'>: god man ="trms">relationship ='lgc'>='lgc'>==> assert (a de="trms">finition of) ="trms">nature of human
='strcls'>*most thinking men in the second part of 19th century were amateur ="trms">anthropologists='strcls'>*
='lgc'>='lgc'>--> confused dialogue between ="trms">anthropology ='and'>& theology
(Tylor='lgc'>:) the theory of progression='lgc'>: “civilization='lgc'> = gradual progress from an o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal state similar to that of savagery” ='lgc'>='lgc'>--> ='thdf'>the idea of general continuity of human culture ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="trms">integration='lgc'>]
“man='lgc'> = long process of (cultural) evolution”
what we do ='and'>& believe is fossil (petrified appendages)
="lsts lst1">•Tylor ='lgc'>--="trms">interest='lgc'>='lgc'>--> what quaint relics can tell us about the ="trms">past ='lgc'>==found='lgc'>='lgc'>==> folklore
="lsts lst1">•Smith ='lgc'>--="trms">interest='lgc'>='lgc'>--> common elements in ="trms">modern and primitive experience ='lgc'>==found='lgc'>='lgc'>==> ="trms">social ="trms">anthropology
Green
theory of moral progress
existence and recognition of ="trms">specific duties
self-sacrifice
reverence
man='lgc'> = unrealized ideal of a best (God)
='strcls'>*="trms">religion ='lgc'><='lgc'>='lgc'>--> ethical values of ="trms">community life='strcls'>* (='lgc'>=/= speculative thought, exotic mythology, arbitrary ="trms">relationship of an individual person to super="trms">natural power...)
...
(moralizing human ="trms">society='lgc'> = ="trms">community)
(intellectual asset)
Durkheim
="trms">fictive abstract ="trms">nature of ="trms">religious entities ='lgc'>[with no ="trms">material reference='lgc'>] (='lgc'>='lgc'>==> fluid ="trms">liable contagious sacred ='lgc'>='lgc'>==> rituals of separation ='and'>& demarcation)
="lsts lst1">•gold and purple style of ="trms">writing (Golden Bough)
="lsts lst1">•“ethical meaning ='lgc'>=/= magical meaning”
non-sacred magic ='lgc'>=/=='qstn'>? sacred
magical belief ='lgc'><='lgc'>='lgc'>--> primitive hygiene
two assumptions of English nineteen century thought='lgc'>:
="lstsrd">1. ethical refinement is a mark of advanced civilization
="lstsrd">2. magic had nothing to do with morals or ="trms">religion
='lgc'>}='lgc'>==Frazer='lgc'>='lgc'>==> assigned evolutionary assumptions to human culture three ="trms">stages of development ='lgc'>='lgc'>-->='lgc'>{ “magic='lgc'>: primitive ="trms">science” ='lgc'>--to='lgc'>='lgc'>--> “="trms">religion='lgc'>: priestly ='and'>& political fraud” ='lgc'>--to='lgc'>='lgc'>--> “="trms">science” ='lgc'>}='lgc'><='lgc'>-- ="ppl">Hegelian dialectic
='lgc'>}='lgc'>--='not'>✕='lgc'>='lgc'>--> wisdom and philosophic depth of primitive cultures
Babylonian ='lgc'>+ Assyrian ='lgc'>='lgc'>--> “sin='lgc'> = ="trms">material impurity” ='lgc'>='lgc'>--> blood='lgc'>: sin-remover
(during ="ppl">Homer) ="trms">Greek thought ='lgc'>='lgc'>--> relatively free of ritual pollution
pollution c[...]