[...]c output in the form of art (="ppl">="ppl">Star Wars ="trms">world, Marina ="ppl">Abramovic) ='lgc'>--advertising='lgc'>='lgc'>--> ="trms">rhetorical purpose='lgc'>: ='strcls'>*entertain='strcls'>* ='lgc'>=/= inform (announcement), persuade, ='strcls'>*warn='strcls'>*='lgc'>[old o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal function of advertising='lgc'>]
='strcls'>*to warn='lgc'> = to inform='strcls'>* ='lgc'>[='lgc'><='lgc'>-- 15th century advertising ='lgc'>='lgc'>==> journalism='lgc'>]
ever growing impetus of advertising to reproduce itself in new forms ='lgc'>='lgc'>==> ="trms">different account of the evolution of new media ='lgc'>: advertising creates new media to propagate itself (='strcls'>*two globally ="trms">pervasive and path-changing forms of media that would not exist without advertising revenue='lgc'>:)
="lsts lst1">•search engine
="lsts lst1">•="trms">social ="trms">networking site
(McLuhan's “medium='lgc'> = message” ='lgc'>='lgc'>--> that we should look at the structural ="trms">nature of media rather than what it contains ='lgc'>=/=) ='strcls'>*message='lgc'> = medium='strcls'>* (in 20th century)='lgc'>='lgc'>--> ='lgc'>[='strcls'>*='lgc'>]advertising='lgc'>: ="trms">species that create media in order to allow it to replicate ='lgc'>=/= a thing that we humans create and put in media as an incidental extra to an o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginary ="trms">agent of meaning ='lgc'>[='lgc'><='lgc'>-- hylo="trms">morphic understanding of advertising='lgc'>]
="large lg2" stl="font-size:112%">
='lgc'>[in 20th century (task of)='lgc'>] advertising='lgc'>: to render the invisible ='lgc'>[qualities, such as='lgc'>: complexity, ="trms">network, information,,,='lgc'>] into compelling visualities (='lgc'>--into='lgc'>='lgc'>--> public ="trms">imagination)
="lsts lst1">•(in organizational discourse) complexity='lgc'>: (='lgc'>--="trms">articulate='lgc'>='lgc'>-->) unpre="trms">dictable, multi-layered, decentered, emergent, globalized (="trms">world of Homeland TV series, of ="nms">apass, of ERG's website='lgc'>: ="trms">technological ='lgc'>+ adaptable ='lgc'>+ multi-layered)
='strcls'>*success ='lgc'><='lgc'>== visualize the complexity of their products='strcls'>* ='lgc'>[in the case of ERG='lgc'>: student's knowl="trms"nttrm="knowledge,Knowledge">edge and the institution of university='lgc'>]
(Goldman's landscape of Capital ='lgc'>='lgc'>-->) corporate advertising='lgc'>:
="lsts lst1">•visually depicts the ="trms">phenomenon of globalization
="lsts lst1">•="trms">affect the cultural ="trms">imaginary
="lsts lst1">•shape political sensibilities (with respect to life in high-tech globalism)
a="trms">morphous ="trms">phenomena (that require high-stakes visualization)='lgc'>:
="lsts lst1">•counter-terrorism
="lsts lst1">•climate change
="lsts lst1">•
='lgc'>[='strcls'>*='lgc'>]advertising='lgc'>: an institution that organizes meaning, a visual sign ="trms">system (as powerful as other ="trms">systems that organize meaning='lgc'>: medicine, law, education,,,) ='lgc'>[='lgc'>='lgc'>~/= ="nms">apass='lgc'>]
='lgc'>='lgc'>--> ='strcls'>*a form of ="trms">literacy='strcls'>*='lgc'> = can be learned ='lgc'>+ lexicon ='lgc'>+ grammer (that can be fruitfully investigated)
='strcls'>*advertising='lgc'> = capitalism ='lgc'>+ ="trms">aesthetic='strcls'>* ='lgc'>==="ppl">Campbell='lgc'>='lgc'>==> research in advertising one of the most important research ="trms">priorities in any discipline today (='at'>@="nms">apass)
="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................
='strcls'>***="trms">marketing='lgc'> = the ultimate ="trms">social practice of post="trms">modernity='strcls'>***
="trms">marketing practices
promotional campaigns
="trms">consumption culture
post="trms">modernity='lgc'>: a ="trms">phenomena ="trms">specific to the cultural ="trms">history of western europe and north america ='lgc'>--impact='lgc'>='lgc'>--> globe
='lgc'>--="ppl">Lyotard='lgc'>='lgc'>--> incredulity toward ='strcls'>*="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narratives='lgc'>: unified idea ="trms">systems
='lgc'>--Jameson='lgc'>='lgc'>--> ="trms">consumer ="trms">society (marked by='lgc'>:)
="lsts lst2">◦="trms">pastiche='lgc'>: an attitude of a certain detachment (on the part of the individual) where all sty="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic expressions of parody, nostalgia, and other illustrated feeling lack emotional depth and commitment
="lsts lst2">◦="trms">schizophrenia='lgc'>: disjointedness and discontinuity of the individual's personal identity and experience in life
='lgc'>--Angus='lgc'>='lgc'>--> in="trms">finite delay of ='strcls'>*="trms">modernity='lgc'>: improving human lives by controlling ="trms">nature
='lgc'>--Wilson='lgc'>='lgc'>--> expression of incoherence of contemporary ="trms"nttrm="disturban">urban life
post="trms">modernity ='lgc'>=/= ="trms">authority, unity, continuity, purpose, commitment
= “="trms">modernity='lgc'>: era of ="trms">scientific ideology ='lgc'>='lgc'>==> disillusionment, dis="trms">integration, ="trms">anxiety”
='lgc'>='lgc'>--> hedonism
='lgc'>='lgc'>--> tolerance (recognition) of ="trms">difference
='lgc'>='lgc'>--> ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narrative='lgc'> = ="trms">story (that people construct to tell themselves) =="ppl">="ppl">Foucault= regimes of truth
='lgc'>=/= conformity
examples of ="trms">modern ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narratives='lgc'>:
="lsts lst1">•bourgeois (capita="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list) ideology
="lsts lst1">•marxism
='lgc'>}='lgc'>--='not'>✕='lgc'>='lgc'>--> ='strcls'>*="trms">market='lgc'> = new ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narrative in post="trms">modernity='strcls'>*
post="trms">modern condition='lgc'>:
="lstsrd">1- ='lgc'>[='strcls'>*='lgc'>]hyperreality='lgc'>: becoming real of what initially was/is a simulation/hype='lgc'>: simulation of ="trms">imagined potential or ="trms">imagined ="trms">past (signifiers arbitrary linked to their o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal referent)
="trms">marketing='lgc'>: a practice that resignifies (a brand name)
tendency and willingness of the customers to prefer the simulation (for example the theme areas in city centers of an ="trms">imagined ="trms">pasts) ='lgc'>=/= “real”
post="trms">modernism is a cultural critique (='lgc'>=/= economic, ="trms">social critique) of ="trms">modernity
post="trms">modern critique tends to rely on experiential or sensible judgement (='lgc'>--valued='lgc'>='lgc'>--> trusting intuition and sensing of what is practical/="trms">pragmatic based on cultural experience) ='lgc'>=/= analysis of ="trms">material evidence
='strcls'>****post ="trms">world war II politics ='lgc'>='lgc'>--> youth movement culminated in the 1960s ='lgc'>='lgc'>--> institutionalization of the generational rebellion ='lgc'>='lgc'>--> post="trms">modernism='strcls'>*** ='lgc'>='lgc'>==>
="lsts lst1">•post="trms">modern cultural critique rely on intuition ='lgc'>+ experiential sensibilities (in seeking a better ="trms">world)
="lsts lst1">•post="trms">modern ="trms">consumer feels more justified in playful enjoyment of the simulation (='lgc'>=/= constantly seeking the somber reminders of “reality”)
hyperreality ='lgc'>='lgc'>==> “loss of ="trms">history” ='lgc'>: ="trms">historical ="trms">phenomena='lgc'> = collage with visual ex="trms">citement='lgc'> = journalism
='strcls'>*voyeuristic exposure to the ="trms">spectacle='lgc'> = cultural ="trms">pastiche of the contemporary ="trms">world='strcls'>*
='lgc'>='lgc'>--> ='at'>#="trms">integration of the hollywood films (nested='lgc'>: music brand names become sub-="trms">spectacle within the ="trms">spectacle of the film) ='lgc'>='lgc'>--> (we are immersed in) an era of ='strcls'>*="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">marketing='lgc'>: ="trms">marketing itself is ="trms">marketed (becomes a prominent ="trms">spectacle ='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to Devil wears prada movie)
b="trms"nttrm="failure,blur,plur,lurk,tallur,slur">lurring of genres in news programs (Vox news), soap operas (), games ()
decontextualization ='lgc'>+ ="trms">spectacle
the duality of ‘appearance ='lgc'>=/= essence’ is dead in post="trms">modernity ='lgc'>='lgc'>--> cereal strategic decision-making in ="trms">marketing ='lgc'>: ='strcls'>****image='lgc'> = ="trms">positioning='strcls'>****
="prgrph">-="trms">consumer always seeks an essence (in adopting a product)
="prgrph">-="trms">consumer of post="trms">modern culture play the game of “surface” (they increasingly acquire the ="trms">skills of recognizing the images and the ="trms">positions these images offer)
='lgc'>[='strcls'>*='lgc'>]="trms">marketing='lgc'>: institution of simulation, ="trms">imaginary, hype
(forms of) persuasive ="trms">communication ='lgc'>: transformational pro="trms">positions ='lgc'>='lgc'>==> simulating potential experiences (='lgc'>=/= true or false discourse)
="lstsrd">2- ='lgc'>[='strcls'>*='lgc'>]fragmentation='lgc'>: the ="trms">consumer engages in a series of independent, separate, unconnected acts ='lgc'>--each='lgc'>='lgc'>--> require a ="trms">different product
='lgc'>+ fleeting moments of exciting s="trms">cenes and images
(post="trms">modern) transcendence of the (="trms">modernist) necessity to ='strcls'>*understand connections='strcls'>*
='strcls'>***artists of all kinds are increasingly assuming the role of ="trms">marketing institutions='strcls'>***
the ="trms">consumers (of post="trms">modernity) are encouraged to play the game of ='strcls'>*image-switching='strcls'>* (caring mother, efficient manager, elegant partner, gourmet ho="trms">memaker ='lgc'>--each='lgc'>='lgc'>--> require a ="trms">different style ='lgc'>{labeled as ="trms">consumer liberation='lgc'>}) ='lgc'>=/= central character
='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="ppl">Deleuze and ="ppl">Guattari's ="trms">schizophrenia of late capitalism='lgc'>]
disconnected from authentic self ='lgc'>='lgc'>==> (enormous potential for) creativity in manufactured re="trms">presentations
='lgc'>='lgc'>='lgc'>~='lgc'>~='lgc'>='lgc'>--> ="trms">market becomes a ="trms">pastiche
postsub="trms"nttrm="disturban">urban transformation
complex ="trms">interaction of high-="trms">technology production ='lgc'>+ ="trms">socio-spatial con="trms">figuration ='lgc'>+ ="trms">spectacular shopping environment='lgc'> = ubiquitous shopping malls (='lgc'>--acquired='lgc'>='lgc'>--> post="trms">modern theatrical character, fragmented experience of all cultures)
unrestricted ability to use signifiers ='lgc'>[='qstn'>?pushed back by some emerging sensibilities of cultural appropriation, political correctness, gender policing, ="trms">religious, etc.='lgc'>]
='lgc'>='lgc'>--> ="trms">marketing competition rests on the creation of images (meanings) removed from any ="trms">history, context, o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigin ='lgc'>=/= excellence and sophistication in form and ="trms">technique
='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to contemporary artists anti-excellence attitude and the celebration of fai="trms"nttrm="failure,blur,plur,lurk,tallur,slur">lure and failing='lgc'>]
='lgc'>='lgc'>--> ='strcls'>**each instance of ="trms">communication becomes a ="trms">spectacle='strcls'>**
purposefully decontextualized ='lgc'>+ rendered free floating ='lgc'>='lgc'>==> ="trms">marketable product
(surrea="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list artists made use of this ='lgc'>--now='lgc'>='lgc'>--> shop window designer)
Duchamp, Rauschenberg, Warhol (="trms"nttrm="already,spread">ready-made)
='strcls'>***themes of post="trms">modern culture='lgc'>:
irreverence
nonconformity
noncommitment
detachment
="trms">difference
fragmentation
(paradoxically) what seems to be ="trms">difference at the level of ="trms">symbolic culture stems from an underlying uniformity ='lgc'><='lgc'>-- ='strcls'>***heterogeneity has its o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">rigins in homogeneity='strcls'>*** ='lgc'>: cultures where ="trms">market and ="trms">marketing are less developed exhibit greater variance in both the quality and kinds of life patterns
="trms">literacy='lgc'>:
="lsts lst1">•in ="trms">modernity ='lgc'>='lgc'>--> to ="trms"nttrm="already,spread">read ='lgc'>+ discover connections among seemingly unrelated objects ='lgc'>='lgc'>==> understanding
="lsts lst1">•in post="trms">modernity ='lgc'>='lgc'>--> watching ='lgc'>: recognizing images (exposing oneself to innumerable images and recognize what they stand for ='lgc'>~ attach meaning to them) ='lgc'><='lgc'>-- this is what i did in my telegram ="trms">bestiary text!
="trms">literacy in ="trms">consumption culture ='lgc'>='lgc'>~/=='qstn'>? established nortons of education
="lstsrd">3- ='lgc'>[='strcls'>*='lgc'>]reversal of production ='and'>& ="trms">consumption
="lsts lst1">•="trms">modernist='lgc'>: value is created in production (meaningful) and destroyed in ="trms">consumption (profane)
="lsts lst1">•post="trms">modern='lgc'>: production continues during the moment of ="trms">consumption, value is created during ="trms">consumption='lgc'>: a process through which individuals define themselves, status, image (='lgc'>=/= common) ='lgc'>='lgc'>--> a ="trms">social act, ="trms">symbolic meaning ='lgc'>='lgc'>==> an individual with certain tastes, mentality, values (a type of humanity)
production ='and'>& ="trms">consumption prove to be ="trms">different moments of the same cycle
="lsts lst1">•during production='lgc'>: producers are human beings, products are commodities
="lsts lst1">•during ="trms">consumption='lgc'>: producers are images, products are human beings
="lstsrd">4- ='lgc'>[='strcls'>*='lgc'>]decentering subject
="lsts lst1">•="trms">modernist='lgc'>: the subject is in the pursuit of its goals, constituted in the separation of body and mind, to graduate from the ='strcls'>*state of being='strcls'>* (existential) to the ='strcls'>*state of knowing='strcls'>* (cognitive) ='lgc'>: distance oneself from a pure existence of being (its context and condition) in order to develop a cognitive understanding
="lsts lst1">•post="trms">modern='lgc'>: the subject is not in control, role of the human is to allow products perform their functions
="trms">marketing orientation
="lsts lst1">•="trms">positioning of the products (in the ="trms">market)
="lsts lst1">•="trms">positioning of the ="trms">consumer (in the ="trms">social ="trms">market)
(today's) body culture='lgc'>: self-objectification (='lgc'>='lgc'>==> to be ="trms">consumed)
distancing of one's own gaze from one's own body to view one's self and scrutinize one's own images
='lgc'>='lgc'>--> ='strcls'>***="trms">fashion becomes the ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphor for culture='strcls'>***
="lstsrd">5- ='lgc'>[='strcls'>*='lgc'>]juxta="trms">position of anything with anything (its name='qstn'>?)
="lsts lst1">•opposing emotions='lgc'>: ="trms">love ='and'>& hate, contempt ='and'>& annotation
="lsts lst1">•opposing cognitions='lgc'>: belief ='and'>& doubt, reverence ='and'>& ridicule
='lgc'>='lgc'>--> in advertisement a product is ="trms">simultaneously made fun of and prompted, or making credibility by discrediting advertising
='strcls'>*high art and mundane ="trms">consumption='strcls'>*
='lgc'>}='lgc'><='lgc'>== growing acceptance of ='strcls'>*doublethink='strcls'>* (='lgc'>='lgc'>~=='qstn'>? double bond) ='lgc'>: the ="trms"nttrm="metaph,metamorph,metabol,metal">metagame of playing along as if the rules are what they seem on the surface while having the knowl="trms"nttrm="knowledge,Knowledge">edge the rules of the game played are quite ="trms">different from what that appear to be
="lsts lst1">•in advertisement='lgc'>: the ="trms">consumer thinks while other people are persuaded, they themselves are not
="lsts lst1">•in politics='lgc'>: the ="trms">consumers (voters) ="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listen as if the politicians are espousing genuinely personal views
="lsts lst1">•in media='lgc'>: stating the role of the polls ='lgc'>+ reflecting the politicians view with utmost ="trms">seriousness
="lsts lst1">•ethnic restaurants ='lgc'>='lgc'>--> delicious life styles of which food is just a manifestation ='lgc'>='lgc'>--> ='strcls'>**simulated adventure in a theatrical ="trms">society='strcls'>**
="lsts lst1">•
='lgc'>}='lgc'>='lgc'>--> the post="trms">modern ="trms">consumer does not judge the experience from a foundational perspective
='strcls'>*it recognizes only ="trms">difference='strcls'>*, only fragments (='lgc'>=/= inequality, conflict)
anything is at once acceptable and suspect ( مجاز majaz)
='strcls'>*juxta="trms">position of op="trms">posites ='lgc'>='lgc'>==> total irony ='lgc'>+ ambiguity ='lgc'>='lgc'>--> ="trms">pastiche='strcls'>*
="trms">marketing ='lgc'>='lgc'>--> ='strcls'>*incorporation='lgc'>: pulling the contradictory (country cultural) movements into ="trms">market economy ='lgc'>: emptying expressions (music, ="trms">fashion) of rebellion (for example punk) of their content ='lgc'>='lgc'>==> commodities them
="trms">society ="trms">historical process is affairs through politics and ="trms">social ="trms">relations ='lgc'>--='not'>✕='lgc'>='lgc'>--> ="trms">market mediates ="trms">social conflicts (for example the content and the looks of news program in VOX news)
='strcls'>*="trms">marketization (of politics)='lgc'>: the possibility of re="trms">presenting them through electronically manipulated images (for example USA's 1991 gulf war was run more as a ="trms">marketing campaign)
='lgc'>='lgc'>='lgc'>~=> ='strcls'>*management of consent='strcls'>*
“authentic” traditional cultures in order to survive have to become ="trms">marketable ='lgc'>='lgc'>--> touristic attractions
="lsts lst1">•="trms">marketing taking the center ="trms">stage in most western institutions
="lsts lst1">•="trms">market='lgc'> = locus (dominant mediator) of legitimation
="trms">marketing='lgc'>: a cultural process re="trms">presenting the post-
transnational (corporation) ='lgc'>: post="trms">modern cultural change ="trms">agent
in traditional ="trms">world of commerce ‘commercial space ='and'>& time ='lgc'>=/= programming space ='and'>& time’
="trms">modernist vacuum created by obsolete notions of what is good or bad (sacred or profane) ='lgc'>='lgc'>--> filled by ="trms">marketing (enters ='lgc'>--into='lgc'>='lgc'>--> culture)
fragmentation ='lgc'>==require='lgc'>='lgc'>==> use of many ="trms">different styles and forms
(ideas and movements which al="trms"nttrm="already,spread">ready have made) sensational impact ='lgc'>='lgc'>--> ="trms">spectacle ='lgc'>='lgc'>--> commodities
(="trms">marketing helped in entrenching) artist selebrity setting new trends and values ='lgc'><='lgc'>-- a post="trms">modern ="trms">phenomena with its roots in 1960s “anti-” movements
="lsts lst1">•not challenging or endorsing or committing to any one style, but rebelling by doing “one's own thing” (Madonna's rebellion 1991 ='lgc'>='lgc'>--> she will continue to find large audiences as long as she re="trms">presents and combines the post="trms">modern aspects of critique of the ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms">narrative and the ="trms">marketable commercial sensationalism of the fragmented ="trms">spectacle)
paradoxical ="trms">nature of post="trms">modern culture ='lgc'><='lgc'>-- fragmentation and discontinuity of their experience
not owning a TV (conscious rejection) ='lgc'>+ driving a car (="trms">integrated into mainstream)
merging of education and ="trms">marketing
='strcls'>*televisual generation='strcls'>*
(in north america and western europe) the education is taking place mostly outside of three classroom
(="trms">modern) institutionalized education ='lgc'>='lgc'>--> (post="trms">modern) ="trms">marketing ="trms">system ='lgc'>: the individual of the post="trms">modern encounters the institutionalized education as ="trms">obligation, drudgery, and the means to achieve ="trms">positions
(from) a process of ="trms"nttrm="already,spread">reading issues and ="trms">questions for exploration ='lgc'>--to='lgc'>='lgc'>--> a process of persuasively ="trms">communicating the necessities of knowing (and following efficient ways of doing things) ='lgc'>='lgc'>--> ="trms">literacy='lgc'>: being able to manipulate and construct (recognize and grasp multi-layered multi-faceted multi-media images ='lgc'>='lgc'>--> to impress upon all senses) ='lgc'>}='lgc'><='lgc'>-- ="trms">marketing is best ="trms">situated to educate this
='lgc'>[-can a true critical deconstruction of post="trms">modernism start from ="trms">literacy='qstn'>? ='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to telegram ="trms">bestiary text='lgc'>]
='strcls'>***the ="trms">consumer is also a signifier='strcls'>***
(constructed in the images that are culturally signified, for example the female)
(even ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphorically) putting somebody on the pedestal (="trms">stage) ='lgc'>='lgc'>==> exposure to voyeuristic gaze ='lgc'>='lgc'>==> objectification ='lgc'>='lgc'>='lgc'>~=> commodification ='lgc'>}='lgc'>--="ppl">Baudrillard='lgc'>='lgc'>-->
="lsts lst1">•a liberation (the subject is the object which has the powers of seduction as the focus of desire ='lgc'>='lgc'>--> in control)
="lsts lst1">•a loss of freedom (the subject is culturally signified and constructed for fonctions determined outside its own power ='lgc'>='lgc'>--> a property of the other)
='strcls'>*decoupling of culturally signified ="trms">categories (of gender, etc.)='strcls'>* ='lgc'>--="trms">marketing='lgc'>='lgc'>--> (post="trms">modern stance and trend='lgc'>:) male model/actors who re="trms">present emotional, nurturing, and sensitive ='lgc'>+ female model/actors who re="trms">present aggressive, powerful, rational (in American advertisement and TV series)
='lgc'>='lgc'>==> “i shop, therefore i am” becomes applicable to men
='lgc'>='lgc'>==> both men and women become ideal ="trms">consumers ='lgc'>='lgc'>--> flourish of ="trms">market exchange
='strcls'>* ='strcls'>* (both male and female) seek authentic self ='lgc'>='lgc'>--> (get caught up in) objectification ='lgc'>+ fragmentation ='strcls'>* ='strcls'>*
pattern quest='lgc'>: ="trms">imaging (re="trms">presenting) ='lgc'>=/= being, knowing
='lgc'>[image ="trms">marketing='lgc'>]
='strcls'>*the image does not re="trms">present the product, but the product re="trms">presents the image='strcls'>* ='lgc'>='lgc'>-->
="lsts lst1">•="trms">consumers are essentially ="trms">consumers of ="trms">symbols
="lsts lst1">•="trms">consumption culture='lgc'> = construction of ="trms">symbolic environment
='lgc'>}='lgc'>='lgc'>==> tourism as the lar="trms">gest industry in the ="trms">world (="trms">translate your culture images into ="trms">marketable products ='lgc'>='lgc'>~= ="trms">consumer fetishes) ='lgc'>='lgc'>--> ='strcls'>*global culturalism='strcls'>*
='lgc'>[manipulation of ="trms">symbols='lgc'>]
(from) ethical issue (="trms">modern) ='lgc'>--to='lgc'>='lgc'>--> sty="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic issue (="trms">phenomenological, post="trms">modern)
='lgc'>[='strcls'>*='lgc'>]globalization='lgc'>: (create fragmented heterogenized ="trms">market ='lgc'>='lgc'>-->) serve the locals with global universal signs
='lgc'>='lgc'>--> transnational='lgc'>: a highly ="trms">symbolic ="trms">communication ="trms">system that is timeless, contextless, diffused in space, located anonymously, with no known ="trms">history
="trms">marketing is the first institution that adapt to post="trms">modernism
="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................
="trms">consumer (='lgc'>--impulse='lgc'>='lgc'>--> “i want”) ='lgc'>=/= citizen (“we need”)
Sunstein
="trms">consumer sovereignty (="trms">matters of personal taste, “are they getting what they want='qstn'>?”, ‘freedom='lgc'>: satisfaction of private preferences’, ) ='lgc'>=/= political sovereignty (='strcls'>*government by discussion='strcls'>* ='lgc'>+ reason-giving in the public domain ='lgc'><='lgc'>-- many/most citizens should have a range of common experiences ='lgc'>=/= filtering of information, customizing information to fit)
='strcls'>**unplanned unanticipated encounters ='lgc'><='lgc'>-- central to democracy='strcls'>**
(pseudo-democratic) participation ="trms">interactivity ='lgc'>: invitation to participate in one's own manipulation by providing increasingly detailed information about personal preferences (Andrejevic, noted by ="ppl">Hubert)
="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................
='strcls'>*misattunement='lgc'>:
='lgc'>--Stern='lgc'>='lgc'>--> a parental ="trms">technique for modifying the behaviour (='lgc'>+ ="trms">affective experience) of the ="trms">child
='lgc'>--="ppl">Ahmed='lgc'>='lgc'>--> being out of ="trms">synch with a ="trms">world (“of whiteness” that aims to be in harmony)
='strcls'>*attunement='lgc'>: a ="trms">technique for occupying space
='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ='at'>#="trms">integration ='lgc'>{for ="ppl">Ahmed='lgc'>: becoming a citizen (= nationalism) ='lgc'>='lgc'>~= the work of attunement ='lgc'>=/= str="trms"nttrm="danger,stranger">anger='lgc'>: the body we are not with='lgc'>}
="trms"nttrm="cluster,club">clumsiness='lgc'>: being in the way of yourself (to lack the coordination to coordinate yourself with yourself)
='lgc'>--registers='lgc'>='lgc'>--> as the loss of a possibility
(in art, performed ="trms"nttrm="cluster,club">clumsiness as strategically antagonistic='qstn'>?)
(="ppl">Ahmed's) emotional work='lgc'>: closing the gap between ‘how one does feel’ and ‘how one should feel’ ='lgc'><='lgc'>-- a labour (when) is successful, it disappears as labour
how flight attendants (and teachers='qstn'>?) become ="trms">responsible for collective moods ='lgc'>--Hochs="trms">child='lgc'>='lgc'>--> ability to preserve the mood of a ="trms">situation requires working not only on feelings, but drawing on tactic knowl="trms"nttrm="knowledge,Knowledge">edge about how moods are shaped
(bad mood of a shopkeeper in Brussels...)
="large lg38" stl="font-size:106%">
='strcls'>*="trms">histories that linger as mood='strcls'>*
diversity work ='lgc'>--involves='lgc'>='lgc'>-->
="lsts lst1">•the effort to minimize ="trms">differences so that those who arrive can appear more ‘in tune’ with those who are al="trms"nttrm="already,spread">ready here
="lsts lst1">•
="lsts lst1">•
='lgc'>--='not'>✕='lgc'>='lgc'>--> bodies do not arrive at the same time ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="frds">Sina's trans-lateness ="trms">lecture performance series for Akademie der Künste der Welt 2014='lgc'>: being late is precisely the condition for which ="trms">translation is needed ='lgc'>+ critique of universal ="trms">translator='lgc'>]
...atmospheric qualities of the ="trms">market
="ppl">Ahmed's criticism of hopeful performativity ='lgc'>[='lgc'><='lgc'>-- in her text “not in the mood” ="ppl">Ahmed privileges ‘bad mood’ as the emblem of marginality ='lgc'>='lgc'>--> emotional misfit='lgc'>]
public mood='lgc'>: prevailing public sentiment as to what constitutes appropriate ="trms">matters for governmental attention ='lgc'><='lgc'>-- thermostatic understanding of mood
='lgc'>--="ppl">Ahmed='lgc'>='lgc'>--> fabrication of feeling (& ="trms">consumer satisfaction)
='strcls'>*to find='lgc'> = to form='strcls'>*
='thdf'>the idea of the national body acquires coherence through a ="trms">systems of belief ='lgc'>='lgc'>==> separate the nation from race
="lsts lst1">•“requiring those who ="trms">embody diversity to give their allegiance to its body” (for example a nation can ="trms">love diversity whilst ="trms">demanding that Muslim women un="trms">veil)
="large lg42" stl="font-size:101%">
="ppl">Marxist model of commodity fetishism ='lgc'>--="ppl">Ahmed='lgc'>='lgc'>--> feelings come to reside (magically) in objects ='lgc'>[by cutting those objects off from a wider economy of labour and production. it is then as if fear o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginates with the arrival of others whose bodies become containers of our fear='lgc'>]
(for ="ppl">Ahmed) happiness='lgc'>: a ="trms">technique of distraction (a cover-up)
='lgc'>='lgc'>--> for her='lgc'>: potency is in the rage
(="ppl">Ahmed is too fast to celebrate lesbian ‘="trms">affect alien’ ='lgc'>=/= heterosexual marriage)
good weather ='lgc'>='lgc'>--> (showing) safety and wisdom of pre="trms">diction
='thdf'>the idea of “your unfeeling masks a disbelief”
="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................
="trms">interesting ='lgc'>=/= appealling ='lgc'>='lgc'>--> most satisfying videos
="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................
elite ="trms">consumption
country house
="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................
dirt
waste
stink
microbes
="ppl">Campbell on bacteria and ="trms">market
="trms">tropes that bring bacteria into the ="trms">symbolic realm='lgc'>:
="lstsrd">1. cuteness
="lstsrd">2. overpopulation
="lstsrd">3. lower classes
="lstsrd">4. deviant sex
='lgc'>}='lgc'>--channel='lgc'>='lgc'>--> utterances that (indirectly ='lgc'>[political discourse of establishment neoliberalism cannot address such things in direct ways='lgc'>]) express fantasies about='lgc'>:
="lsts lst1">•purity
="lsts lst1">•gender
="lsts lst1">•race
="lsts lst1">•="trms">community
="lsts lst1">•family
="lsts lst1">•pollution
="lsts lst1">•class
="lsts lst1">•disease
="lsts lst1">•sexual promiscuity (deviancy)
='lgc'>}='lgc'><='lgc'>--="ppl">Campbell='lgc'>-- ="trms">symptoms of a capita="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list ="trms">socio-economic order ='lgc'>='lgc'>--> they are found in='lgc'>:
="lsts lst2">◦explicit ="trms">rhetoric of anti-establishment politics (the alt-="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right, anti-immigrant movements)
="lsts lst2">◦implicit content of the ="trms">marketing ="trms">material of globalized and globalizing multinationals
="large lg18" stl="font-size:134%">
bacteria='lgc'>: ="trms">symptoms of a capita="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list ="trms">socio-economic order ='lgc'>='lgc'>--> repressed fears and fantasies about purity, gender, race, ="trms">community, pollution, class, sexual promiscuity ='lgc'><='lgc'>-- leveraged by antibacterial brands
from (psychoanalytical concept of) ="trms">symptom ='lgc'>--to='lgc'>='lgc'>--> sinthome
='lgc'>[='strcls'>*='lgc'>]="trms">symptom='lgc'>: repressed extrinsic ideology that must be revealed ='lgc'>=/= ='lgc'>[='strcls'>*='lgc'>]sinthome='lgc'>: a fantasy that does not dissolve when brought to light ='lgc'><='lgc'>== it structures reality intrinsically
a ='strcls'>*psychoanalytically informed critical ="trms">marketing='strcls'>* ='lgc'>='lgc'>--> ='strcls'>*="trms">consumer is made to trace their ="trms">symptoms='strcls'>* (='lgc'><='lgc'>-- the ="trms">perverse effects of emancipatory revelatory critical analysis)
='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> sinthome ="trms">presents a tool for analysing ='strcls'>*fantasies that focus on the form of their expression, rather than their content='strcls'>*
="lsts lst1">•in the case of (fantasy takes the form of) bacteria ='lgc'>--reveal='lgc'>='lgc'>--> (a confluence between) ='strcls'>*the politics of ="trms">community ='and'>& the physiology of (auto)immunity='strcls'>* ='lgc'>[='lgc'>='lgc'>--> clean and dirty='lgc'>]
dilemma of ="trms">modern subject ='lgc'>: how to live with the unsettling truths given to us by new ="trms">sciences
="lsts lst1">•my mother about fake honey
="lsts lst1">•bacteriology ='lgc'>='lgc'>==> everything (in="trms"nttrm="cluster,club">cluding our very selves) is terrifyingly coated in bacteria
a moment of ="trms">marketing in Joyce's Ulysses character Bloom ='lgc'>='lgc'>-->
="lsts lst1">•overwhelmed by the teeming bacteria ='lgc'><='lgc'>='lgc'>--> in="trms">gesting a ="trms">different set of cultured bacteria='lgc'>: wine, cheese, b="trms"nttrm="already,spread">read
="lsts lst1">•the city and its germs envelop and ="trms">simultaneously individuate him ='lgc'>='lgc'>--> ='strcls'>****his subjectivity can only be expressed in terms of the dialectic of alienation and belonging that is at the foundation of our ="trms">social ="trms">world='strcls'>****
='strcls'>***living in ="trms">modernity='lgc'> = being in constant contact with the mass of beings='strcls'>***
='lgc'><='lgc'>== uncontrollable overwhelming dis="trms">integrative forces of otherness (the problem of living in a ="trms">community in ="trms">modern metropolis)
='lgc'><='lgc'>-- ='strcls'>*multiplicity of strange str="trms"nttrm="danger,stranger">angers through whom the healthy subject finds his or her sense of self='strcls'>*
="large lg22" stl="font-size:135%">
(='at'>@="frds scrmbld">Femke, analysing political arrangments of X) ='strcls'>*="trms">market ="trms">society='strcls'>* ='lgc'>=/= looking at the way that we come (and invited to come) into contact with X (in ="ppl">Campbell's case='lgc'>: bacteria)
='lgc'>[='strcls'>*='lgc'>]sinthome='lgc'>: why X (="trms">symptoms) appear to us as such ='lgc'>=/= what X mean
sinthome ='lgc'>='lgc'>--> (mode of analysis) aiming to identify ='strcls'>***what fantasies are permitted to be sustained when the ="trms">symptom take the form of X='strcls'>*** (in this case bacteria) ='lgc'>=/= seeking to find what ideology lies hidden beneath the ="trms">symptom ='lgc'>[='lgc'>=/=! problem of artists='lgc'>]
="ppl">Campbell mode of analysis (with sinthome) ='lgc'>=/= a revelatory mode of critique (where our illusions arre laid bare) ='lgc'>[='lgc'><='lgc'>-- artists’ ="trms">symptom='lgc'>]
advertisements offer striking evidence of ='strcls'>*autoimmune tendecies='strcls'>* in contemporary ="trms">market ="trms">society ='lgc'>: the body politic misrecognizes its own boundaries and attacks parts of itself
='at'>@="frds scrmbld">Femke
(Joyce's Bloom) first thing that we see or feel is not in fact ourselves, but bacteria ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="nms">body image='lgc'>] ='lgc'>='lgc'>--> (his solution='lgc'>:) avoiding one kind of bacteria by embracing another (='lgc'><='lgc'>-- psychoanalytically effective ='strcls'>***non-solution='strcls'>***)
(in ="trms">social ="trms">sciences ='lgc'>[Ereshefsky='lgc'>]) ='strcls'>*="trms">species p="trms"nttrm="failure,blur,plur,lurk,tallur,slur">luralism ='lgc'>: how various biopolitical forces use segmentation strategies in the organic ="trms">world to produce competing ="trms">species’ hierarchies and taxa='strcls'>*
thinkers in ="trms">social theory ='lgc'>='lgc'>--> the entities under investigation are='lgc'>:
="lsts lst1">•so massive ='lgc'>='lgc'>--> Gaya regulatory ="trms">system of planetary scope
="lsts lst1">•so dispersed ='lgc'>='lgc'>--> climate change
="lsts lst1">•so ancient ='lgc'>--="ppl">="ppl">Haraway='lgc'>='lgc'>--> bacterial protist Mixotricha paradoxa (“the paradoxical being with mixed-up hairs”)
="lsts lst1">•so minute جزئی ='lgc'>='lgc'>--> new ="trms">materials engineered through nano="trms">technology
="lsts lst1">•so boundless ='lgc'>--="ppl">Sagan='lgc'>='lgc'>--> ="trms"nttrm="metaph,metamorph,metabol,metal">meta="trms"nttrm="metaph,metamorph,metabol,metal">metazoa='lgc'>: human as a multiple afloat in the omnisexuality or bacterial exchange
="lsts lst1">•so ="trms">relational ='lgc'>--thacker='lgc'>='lgc'>--> swarm, pack, flock, epidemic ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ERG website's epidemic nodes ='lgc'>='lgc'>--> ='strcls'>*the image of the ="trms">relational='strcls'>*='lgc'>]
="lsts lst1">•so
='lgc'>}='lgc'><='lgc'>==motivation='lgc'>==
="lstsrd">1. considering the strangeness of life forms act as a template ='lgc'>==to='lgc'>='lgc'>==> think ="trms">differently about life by mobilizing new ='strcls'>***pre="trms">positions of connection='strcls'>*** (with, alongside, between, ="trms">sym-, etc.) ='lgc'>==provoke='lgc'>='lgc'>==> ="trms">different theoretical insights into how ="trms">society might work
="lstsrd">2. ethical political drive to promote radical in="trms">="trms"nttrm="cluster,club">clusivity and to challenge mindsets that fixate on identity and ="trms">difference (='lgc'><='lgc'>-- ="ppl">="ppl">Harawayian) ='lgc'>[='lgc'>='lgc'>--> Isabel, Sara='lgc'>]
="lstsrd">3. work of decentering the human as the premier valance of the universe (may in turn) ='lgc'>==cultivate='lgc'>='lgc'>==> an ethics that is ="trms">ecological, in the sense of global and ="trms">inter="trms">species (='lgc'><='lgc'>-- ="ppl">="ppl">Mortonian) ='lgc'>[='lgc'>='lgc'>--> ="frds">Sina='lgc'>]
="lstsrd">4. conceiving of the ‘other’ as planetmate, messmate, ="trms">natureculture, mind-body, etc. (maybe) ='lgc'>==lead='lgc'>='lgc'>==> new conceptions of camaraderie, ="trms">community, ="trms">society, friendship ='lgc'>[='lgc'>='lgc'>--> artistic research, ="nms">apass, ="ppl">Viveiros ="ppl">de Castro='lgc'>]
bacteria ='lgc'>[also='lgc'>: mushroom, swamp='lgc'>] ='lgc'>='lgc'>--> poster-creatures of the flat ="trms">ontology movement ='lgc'>='lgc'>--> challenging classification
replacing Tree of Life with DNA-based model of life (homo sapiens='lgc'>: a micro-ingredient of an astonishing bacterial soup of prokaryotes, archaea, eukaryotes)
='strcls'>*bacteria='lgc'>: the ground zero life forms='strcls'>* ='lgc'>='lgc'>-->! ='strcls'>***nearest we can get ="trms">imagining the ="ppl">Lacanian Real='strcls'>***
we are more bacteria than human
(global) bacterial biome='lgc'>: para-collective (='lgc'>=/= “merely” biological)
='strcls'>*our ways of reacting to bacteria are as political as they are ="trms">scientific='strcls'>*
="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................
purity ='and'>& pollution ='lgc'>+ their deep-seated link with ="trms">social order and its transgression ='lgc'>--Douglas='lgc'>='lgc'>--> ='lgc'>{from ='thdf'>the idea of poisonous vapours (miasma ='lgc'>[unrelated to cleanliness='lgc'>]) ='lgc'>--to='lgc'>='lgc'>-->='lgc'>} discovery of pathogenic organisms بيمارى زا ='lgc'>='lgc'>==> ="trms">modern concept of bacteria
cleansing rituals before the bacteriological age functioned to ward off spirits and restore ="trms">social order and control (='at'>@="frds scrmbld">Elke, ='at'>@Isabel, the artist as medium)
discovery of germs ='lgc'>='lgc'>==> radical re-conceptualization of dirt (='lgc'>='lgc'>--> it is difficult to think of dirt except in the context of pathogenicity)
if we can abstract pathogenicity and hygiene from our notion of dirt ='lgc'>--Douglas='lgc'>='lgc'>--> we are left with the very old de="trms">finition of ='lgc'>[='strcls'>*='lgc'>]dirt='lgc'>: ="trms">matter out of place
='strcls'>**when we see dirt ='lgc'>='lgc'>--> we see a ="trms">system='strcls'>**
='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> when we see bacterial images we are seeing something else
='strcls'>***contamination='lgc'> = a violation of some mythical, ="trms">symbolic, or political ="trms">system ='lgc'>=/= just a physical problem='strcls'>***
bacteria ='lgc'>='lgc'>--> ="trms">symptom of a disturbed ="trms">system
="trms">symptomatic analysis (='lgc'>=/= feedback)
pioneered by ="ppl">Marxist critics, ="ppl">Althusser
="trms">symptomatic analysis of X='lgc'> = to open the possibility of there being unspoken, unacknowl="trms"nttrm="knowledge,Knowledge">edged or disavowed content in X
="trms">symptomatic analysis ='lgc'>--of='lgc'>='lgc'>--> (content of) antibacterial advertisement ='lgc'>--laden='lgc'>='lgc'>--> with libidinal intensity or ='strcls'>*visual pleasure='strcls'>* (= an image that is visually intense)
='strcls'>**="trms">consumption can be ="trms"nttrm="already,spread">read like dreams='strcls'>** (a text that says more than it consciously expresses) ='lgc'>--reveal='lgc'>='lgc'>--> repressed ="trms">material (disavowed fantasies about='lgc'>: purity, gender, race, family, class, disease, displacement, ="trms">sublimation, etc.)
="lsts lst2">◦what fantasy is upheld by ="trms">presenting repressed ="trms">material as bacteria (or artwork)='qstn'>?
='lgc'>='lgc'>--> ="trms"nttrm="already,spread">reading against the grain of the text (Jamesonian)
='lgc'>='lgc'>--> advertising images can be ="trms"nttrm="already,spread">read like ="trms">symptoms of repressed libidinal desire
="prgrph">-i did ="trms">symptomatic ="trms"nttrm="already,spread">reading of ="ppl">Olearius (but not of ="nms">ajayeb nameh='qstn'>?)
="lstsrd">1- accelerating pace of industrial production
="lstsrd">2- population growth
='lgc'>}='lgc'>='lgc'>==> first full flourishing of ='strcls'>*mass ="trms">consumption='strcls'>*
='strcls'>*='lgc'>[='strcls'>*='lgc'>]="trms">marketing='lgc'>: a sphere of cultural production where image conventions co-evolve with non-="trms">marketing imnages as an ="trms">intertextual constantly reciprocal environment='strcls'>*
="large lg42" stl="font-size:112%">
="large lg1" stl="font-size:122%">
="lstsrd">1. cuteness
little ="trms">monsters
infant-like
with freakishly funny features
playground of bacterial frolic
cuteness
a minor ="trms">aesthetic ="trms">category (in comparison to its more ="trms">spectacular counterparts='lgc'>: ="trms">sublime, beautiful)
(it is minor because it is ambiguous)
="lsts lst1">•="trms">positive ="trms">affects='lgc'>:
="lsts lst2">◦desire to protect
="lsts lst2">◦desire to touch
="lsts lst1">•negative ="trms">affects='lgc'>:
="lsts lst2">◦helplessness
="lsts lst2">◦pitifulness
="lsts lst2">◦="trms">excessive availability
="lsts lst1">•secondary ="trms">relations='lgc'>:
="lsts lst2">◦resentment at being emotionally manipulated
="lsts lst2">◦contempt for the weakness of cute ='lgc'>--accompany='lgc'>='lgc'>--> desire to='lgc'>:
="lsts lst3">◾touch
="lsts lst3">◾clasp
="lsts lst3">◾dominate
="lsts lst3">◾destroy
="lsts lst3">◾
='lgc'>}='lgc'>='lgc'>--> ='strcls'>*cute='lgc'>: a site of visual intensity that is both pleasurable ='and'>& disgusting='strcls'>*
='strcls'>****three objects that are most often rendered cute in ="trms">consumer ="trms">aesthetics='lgc'>:
="lstsrd">1- women
="lstsrd">2- ="trms">technology
="lstsrd">3- ="trms">children
='lgc'>}='lgc'><='lgc'>-- (in psychoanalytic terms) inherently d="trms"nttrm="danger,stranger">angerous ='lgc'>='lgc'>==> in need of control='strcls'>****
="ppl">Campbell > why is it useful to see bacteria as cute='qstn'>?
='strcls'>***cuteness as a deep link to violence='strcls'>***
='lgc'>[='strcls'>*='lgc'>]cuteness='lgc'>: ="trms">aestheticization of powerlessness ='lgc'>='lgc'>--> a necessary step in permitting its extinction ='lgc'>[to make everybody like unto little ="trms">children is not such a bad way of disposing of them='lgc'>]
="lsts lst1">•re="trms">presenting the Other (the enemy) as despicable ='lgc'>='lgc'>--> powerful effect
="lsts lst1">•re="trms">presenting the Other as domesticated ='lgc'>+ infantalized='lgc'>:
="lsts lst2">◦de="trms">monstrates the ="trms">sublime Otherness of bacteria
="lsts lst2">◦we are relieved of guilt ='lgc'><='lgc'>== the bacteria is rendered beneath the threshold of ethical consideration
="lstsrd">2. overpopulation
cramming of many life forms into tiny spaces ='lgc'>='lgc'>~= (="trms">literally) an uncanny microcosm of the ="trms">imagined and feared ="trms">socio-economic order
='strcls'>***new ="trms">technologies to visualize the ="trms">world ='lgc'>==produce='lgc'>='lgc'>==> new ="trms">imaginateis of life itself='strcls'>*** ='lgc'>[='lgc'><='lgc'>-- ='mywrk'>my research on ="trms">bestiaries='lgc'>]
microscope (19th century) ='lgc'>='lgc'>--> microbial visuality ='lgc'>--="ppl">="ppl">Latour='lgc'>='lgc'>--> new modes of ="trms">interacting with and in="trms">gesting/="trms">consuming the ="trms">world
bacteriology as a discipline emerged at the same time as the (so-called) transformation “from industrial capitalism ='lgc'>--to='lgc'>='lgc'>--> ="trms">market ="trms">society”
="lsts lst1">•overpopulation
="lsts lst1">•bacterial proliferation
='lgc'>='lgc'>--> a ="trms">trope in visualizing contemporary bacteria
bacteria live in obs="trms">cene proximity to each other ='lgc'>='lgc'>--> ='strcls'>*bacterial intimacy ='lgc'>=/= individualizing force of ="trms">modernity='strcls'>*
the fantasy of there is some ="trms">sort of “away” which can absorb what we overproduce
removal of excrement (in all its quises) ='lgc'>='lgc'>--> de="trms">monstrating the ="trms"nttrm="disturban">urbanites class distinction ='lgc'>='lgc'>--> (an apparent) desire to reorganize ="trms"nttrm="disturban">urban space ="trms">according to a logic of repugnance مغايرت (='lgc'>='lgc'>--> ='thdf'>this is why i am so uncomfortable with “clean” streets)
="lsts lst1">•='thdf'>the idea that a veritable subterranean ="trms">system delivering ='strcls'>*shit-free cleanliness='strcls'>* ='lgc'>='lgc'>==> citizen's physical, moral, sipritual cleanliness ='lgc'>--with='lgc'>='lgc'>--> ="trms">materila markers of the civilized ="trms">society='lgc'>: cubicles, toilets, drains, sewers
(="ppl">Lacan > ="ppl">="ppl">Morton > ="ppl">Campbell >) the problem of human ="trms">society ='lgc'>: what to do with one's shit
anti-bacterial advertising ='lgc'>='lgc'>--> fantasy of awayness
keeping ="trms">nature at a distance ='lgc'>==="ppl">="ppl">Morton='lgc'>='lgc'>==> (act out an ="trms">imagined preservation ='lgc'>='lgc'>-->) dumps on the rest of the ="trms">world
='lgc'>[sadistic admiration='lgc'>] putting something called ="trms">nature on a pedestal and admiring it from afar (for the environment) ='lgc'>='lgc'>~= what patriarchy does for the figure of the woman
bacteria adhere to each other and to their environment ='lgc'>='lgc'>--> ='strcls'>*they make any environment cohere as itself='strcls'>* ='lgc'>: without bacteria there is no environment
="lstsrd">3. lower classes
overweigth
bad skin
bad teech
criminally deviant
griminess سياهى
slick sheen ليز
dinginess چرکى
slouch اويخته
decay
in advertisement='lgc'>:
bacterium suicide bomber
ear-picking homeless man='lgc'>: the incarnation of bacterial cross-infection
='strcls'>**="trms">community ='lgc'><='lgc'>='lgc'>--> infection='strcls'>**
(health of the ="trms">community is theatened by undesirable ="trms">members)
='strcls'>*bacteria ='lgc'>='lgc'>==> ="trms">community can come into full self-expression='strcls'>*
bacteria='lgc'> = disruption of ="trms">social order ='lgc'>='lgc'>~-='lgc'>=> bacteria stabilizes the ="trms">social order
='strcls'>***bacterial threat='lgc'> = biological model for a political necessity='strcls'>***
(familiar terrain of) hand='lgc'>: a vast and foreign bacterial colony
in a ="trms">world of microbial resistance ='lgc'>[in which common infections and minor injuries can kill ='lgc'><='lgc'>-- real possibility for 21st century and not a apocalyptic fantasy='lgc'>] ='lgc'>='lgc'>--> ='strcls'>*antibacterials carve out spaces of near-perfect security='strcls'>*
bacteria='lgc'>:
="lsts lst1">•overwhelm us
="lsts lst1">•outnumber us
="lsts lst1">•outclassify us
="lsts lst1">•exceed us
="lsts lst1">•pre-date us
='lgc'>}='lgc'>='lgc'>--> concealed by antibacterial discourse
good bacteria exists in the gut='lgc'>: their ="trms">market-sanctioned place
='strcls'>*good bacteria='lgc'>: fantasy of the efficient worker='strcls'>*
="lstsrd">4. deviant sex
bacterial sex
bacteria ='strcls'>**propagate in the most ancient way ='lgc'>: they have sex by contagion='strcls'>**='lgc'> = endo="trms">symbiosis, ="trms">symbiogenesis ='lgc'>='lgc'>--> ‘prolonged ="trms">symbiotic as="trms">sociations ='lgc'>='lgc'>==> appearance of new organism’ (massive contagion that moves across phyla and lineages across biotic and abiotic spaces ='lgc'>='lgc'>~/= ="ppl">Darwinian ="trms">natural selection)
1940s ='lgc'>='lgc'>--> mono="trms">morphism='lgc'>: (in bacteria sex, proposing that) male and female are separate but visually indistinguishable
="trms">categories of inside/outside, host/guest, parent/="trms">child, o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal/copy, female/male ='lgc'>='lgc'>--> organize civil life ='lgc'>=/= bacteria
='lgc'>='lgc'>==> in advertising bacteria propagation appears “deviant” (in non-productive forms) ='lgc'>='lgc'>--> antibacterials confer moral ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">righteousness
="frds scrmbld">Karin's germ management ='heart'>♥
(="frds scrmbld">Karin) “good germ management ='lgc'>=/= good parenting”
(Dettol='lgc'>:) “good germ management='lgc'> = good parenting” ='lgc'>[when a mother at home protects ="trms">children from contact with the floor='lgc'>]
(in ="nms">iran='lgc'>:) contact is contagion
="ppl">Campbell assuming women tolerate germs more than men ='lgc'>='lgc'>--> not in ="nms">iran
='strcls'>**="trms">staging the unbacterial woman='strcls'>**
='strcls'>*body is a closed private property ='lgc'>=/= contagion emanates from bodies that are not properly closed or private='strcls'>*
“="trms">community='lgc'> = the single big="trms">gest source of threat” (our sovereign cleanliness) ='lgc'>='lgc'>--> ='strcls'>*bacteria as other people='strcls'>* مجاز مرسل metonymically (not just ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphorically)
="lsts lst1">•degenerate human
="lsts lst1">•homeless man
="lsts lst1">•transvestite
="lsts lst1">•street sweeper
="lsts lst1">•
(cleanliness is always sovereign)
if ”(deep) ideology ='lgc'>=/= (critical) thought” ='lgc'>--then='lgc'>='lgc'>--> fantasy ='lgc'>=/= ='qstn'>?
="large lg30" stl="font-size:127%">
‘deviant’ mobilizes deep-seated fears and fantasies ='lgc'>='lgc'>==> images that are visually intense ='lgc'>+ build exceedingly successful brands
critical analysis can move from thinking about ="trms">symptoms as indirect expressions of deep ideology (="trms">paranoia) ='lgc'>--to='lgc'>='lgc'>--> ='strcls'>*indirect expressinos of structurating fantasies='strcls'>*
(brands know that) ='strcls'>***fantasy ='lgc'>=/= ideology='strcls'>***
="lsts lst1">•="ppl">Lacan ='lgc'>='lgc'>--> even when patients could ="trms">articulate their ="trms">symptoms it didn't seem to dissipate ='lgc'>='lgc'>==> ="trms">symptom was a constitutive core of their own subjectivity
="lsts lst1">•Zizek ='lgc'>='lgc'>--> ideology='lgc'>: fantasy structuring out ="trms">social reality itself ='lgc'>=/= an illusion masking the real state of things
="lsts lst1">•="ppl">Marx, ="ppl">Freud, Zizek ='lgc'>='lgc'>--> ="trms">symptom ='lgc'>=/= a thing behind which secret content is hidden
for ="ppl">Marx ='strcls'>*the secret is in hte form of commodity itself='strcls'>** (='lgc'><='lgc'>--but='lgc'>-- commodity as a central ="trms">symptom of capitalism) ='lgc'>--="frds">Sina='lgc'>='lgc'>--> in the form of the hair-styles in The Magicians TV series
from ="trms">symptom (="trms">veil) ='lgc'>--to='lgc'>='lgc'>--> sinthome (screen)
='strcls'>*sinthome='strcls'>* is not directly analysable ='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> images of bacteria are ="trms">symptoms of the Real, not the ="trms">symbiotic order, because the Real un="trms">symbolizable
sinthomes organize the subject (without them the subject would be ob="trms">literated, Zizek)
(psychoanalytic paradigm ='lgc'>='lgc'>--> emerging research in ="trms">marketing='lgc'>:)
="lsts lst1">•sustainability practices’ fetishistic disavowal of reality can serve to exacerbate ="trms">ecological catastrophe
="lsts lst1">•the inherently ="trms">narcissistic ="trms">nature of the ="trms">consumer needs others to suffer in order to derive pleasure from (="trms">consumer) objects
="lsts lst1">•reinvestigation of ="trms">consumer desire as jouissance ='lgc'>='lgc'>--> a ="trms">perverse pleasure in the “mad destruction” of our bodies and minds
='lgc'>}='lgc'>='lgc'>--> examples of critical ="trms">marketing pursuing emancipatory un="trms">veiling procedures
='lgc'>--='not'>✕='lgc'>='lgc'>--> sinthome can offer='lgc'>:
="lstsrd">1. an ='strcls'>*analytic strategy for feeling out='strcls'>* the c="trms">ontours of ="trms">symptoms
="lstsrd">2. directing us to a new ='strcls'>*="trms">question we may ask of texts of all kinds='strcls'>* ='lgc'>='lgc'>--> ='strcls'>***why do they take the form that they do='qstn'>?='strcls'>*** ='lgc'>[='lgc'>=/= what ideology is beneath them ='lgc'>='lgc'>--> at the level of the latent contents (meaning) of a ="trms">symptom='lgc'>] ='lgc'>--bacteria='lgc'>='lgc'>-->
="lsts lst2">◦why do fantasies about ="trms">community, sex, death, deviance take the form of the bacteria='qstn'>?
="lsts lst2">◦what is it about bacteria that is so compelling that it provides a structure for this array of ="trms">phenomena='qstn'>? (='lgc'><='lgc'>-- we can ask that at art/artists use of biology)
='strcls'>***the problem of bacteria for humans='lgc'> = the problem of living with others='strcls'>***
bacteria ='lgc'>--think='lgc'>='lgc'>--> the problem of surviving in large, alienating, cross-infecting, co-dependent populations ='lgc'>='lgc'>--> ='strcls'>*metonymy between immunity ='and'>& ="trms">community='strcls'>*
="lsts lst1">•مجازمرسل metonymy ='lgc'>=/= structural similarity تشابه
='lgc'>==reveal='lgc'>='lgc'>==> disciplines of ='strcls'>*biology='strcls'>* and that of ='strcls'>*political organization='strcls'>* are closely related ='lgc'>[='lgc'>='lgc'>--> to understand fundamental concepts such as individuality and ="trms">agency we need to frame the immune ="trms">system not as a biological but a politico-psychic-physical ="trms">phenomena='lgc'>]
='strcls'>*munus='lgc'>: public service, duty
='lgc'>{munus='lgc'> = onus ='lgc'>+ officium, ="trms">obligation ='lgc'>+ office ='lgc'>='lgc'>--> root of ="trms">communitas='lgc'>}
co-munus='lgc'>: to be part of a ="trms">community='lgc'> = to be a giver and receiver of the munus, which has a kind of coercive connective power
="prgrph">-anyone outside this gifting cycle is described as “immune” (='at'>@="nms">apass)
="prgrph">-munus='lgc'>: a gift (a contractual ="trms">obligation that one has with the ="trms">community) that marks one's entry to ="trms">social life
the immunity/="trms">community dynamic is a negative aporetic dialectic پویایی دیالکتیک آپورتیک منفی (='lgc'>=/= dichotomy دوگانگی) ='lgc'>='lgc'>~= immunity='lgc'>: a process that always involves an open ="trms">system of self-de="trms">finition that consistently produces self and other
antibacterial sinthome gives form to this ambivalent ="trms">position as individuals in ="trms">market ="trms">society ='lgc'>='lgc'>--> our lives are preoccupied with ='strcls'>*identifying and controlling enemies='strcls'>* and ='strcls'>*incorporating allies='strcls'>*
="lsts lst1">•combatting computer viruses
="lsts lst1">•fighting terrorism
="lsts lst1">•containing immigration
="lsts lst1">•controlling pandemics
="lsts lst1">•choosing ="trms">consumer objects
='lgc'>}='lgc'>='lgc'>--> ='strcls'>*immune mechanisms='lgc'>: identification, location, incorporation, expulsion='strcls'>* (='lgc'><='lgc'>-- we all do it, ="frds">Sina, ="frds scrmbld">Pierre, etc.)
='lgc'>[='strcls'>*='lgc'>]bacteria='lgc'>: indirect way of talking about the overpopulated, deviant, teeming, dissolutive ="trms">world we live in ='lgc'>='lgc'>--> terror of overwhelming dis="trms">integration of our individual being (='lgc'><='lgc'>-- artists want this='qstn'>?!)
='lgc'>[='strcls'>*='lgc'>]autoimmunity='lgc'>: when the human body ='lgc'>+ body politic goes into an overactive defense, seeking to strike at the enemy and cause harm to itself
life has become a complex of protective ="trms">systems that in turn attack us ='lgc'>--="ppl">Derrida='lgc'>='lgc'>--> democracy='lgc'>: an autoimmune ="trms">system
how autoimmune ="trms">systems can be ="trms">interrupted='qstn'>?
="large lg38" stl="font-size:100%">
biophilic fantasies of bacteria as ='strcls'>*messmates='strcls'>*
='strcls'>*when we worry about bacteria, we worry about others='strcls'>*
='strcls'>*to have contact with ="trms">society is an unavoidable, necessary, disquisting, all-embracing gift='strcls'>*
(in West and elsewhere) individuals who identify their fellow citizens as undesirable obstacles to their freedom, health, wealth ='lgc'>='lgc'>--> antibacterial brands
(in Germany) ="trms">integration ='lgc'>='lgc'>--> overdeveloped sense of our own immunity
="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................
='lgc'>[Mary Douglas='lgc'>]
="large lg38" stl="font-size:103%">
bring bewitched (in Sudan, Azande) ='lgc'>='lgc'>~= finding oneself the victim of embezzlement اختلاس (for ="trms">modern person)
='lgc'>=/= fear (="trms">category of ="trms">horror)
dirt='lgc'> = disorder
eliminating dirt is a ="trms">positive effort to organize the environment (='lgc'>='lgc'>--> we are not removing something) ='lgc'>='lgc'>--> creative movement
cleaning='lgc'>: to relate form to function, to make unity of experience
='lgc'>='lgc'>='lgc'>~='lgc'>~> part of the project of ="trms">religion (atonement)
pollution='lgc'>:
="lstsrd">1. ="trms">instrumental ='lgc'>='lgc'>--> change someone's behavior
="lstsrd">2. expressive ='lgc'>='lgc'>--> (a general view of) ="trms">social order
pollution ='lgc'>='lgc'>--> claim ='and'>& counter-claim to status
sex pollution ='lgc'><='lgc'>='lgc'>--> body pollution
sexual d="trms"nttrm="danger,stranger">anger ='lgc'>='lgc'>--> ="trms">symbole of ="trms">relation between parts of ="trms">society (hierarchy, collaboration, distinctiveness of ="trms">social units)
expressive over="trms">systematizing ='lgc'>='lgc'>--> (sometimes) necessary to ="trms">interpret beliefs
="trms">cosmologies with pollution ="trms">symbol
reflection on dirt='lgc'> = reflection on ="trms">relation of order to disorder, being to non-being, form to formlessness, life to death
rules of purity ='lgc'>='lgc'>~= comparative ="trms">religion
(primitive='lgc'>:) sacredness ='lgc'>='lgc'>~= uncleanness
="large lg6" stl="font-size:101%">
='lgc'>[an idea of='lgc'>] sanctity='lgc'> = (a little more than) prohibition ='lgc'>}='lgc'>='lgc'>--> to protect profanity from divinity
hindu ='lgc'>='lgc'>--> relative notion of pollution
cow dung is relatively pure to a Brahman priest, impure to a god
='strcls'>*respect ='lgc'><='lgc'>='lgc'>--> pollution='strcls'>*
="lsts lst1">•khak-e pa خاک پا (feet's dirt)
="lsts lst1">•dirt/dust as cleansing ="trms">agent
="lsts lst1">•
Frazer > ="frds scrmbld"nttrm="Robin,Robot,Robert,Robocop">Robertson Smith (old testament scholar)
taboo='lgc'>: restriction of man's arbitrary use of ="trms">natural things ='lgc'>+ super="trms">natural penalty (='lgc'>--inspire='lgc'>='lgc'>--> fear ='lgc'>+ precaution) ='lgc'>='lgc'>==> rules of uncleanliness
uncleanliness ='lgc'>='lgc'>-->
="lsts lst1">•super="trms">natural d="trms"nttrm="danger,stranger">anger
="lsts lst1">•spiritual state of unworthiness (christianity)
="lsts lst1">•
i have a savage explanation...
='strcls'>*separation='strcls'>*
clean='lgc'> = set apart='lgc'> = holy
“primitive ='lgc'>=/= advanced” ='lgc'>:
='strcls'>**hyper attention to the ="trms">material circumstances of an act='strcls'>** ='lgc'>=/= christian (rules of holiness ='lgc'>='lgc'>--> motive ='and'>& dis="trms">position of ="trms">agent is important)
contact with corpse
contact with blood
theology='lgc'>: god man ="trms">relationship ='lgc'>='lgc'>==> assert (a de="trms">finition of) ="trms">nature of human
='strcls'>*most thinking men in the second part of 19th century were amateur ="trms">anthropologists='strcls'>*
='lgc'>='lgc'>--> confused dialogue between ="trms">anthropology ='and'>& theology
(Tylor='lgc'>:) the theory of progression='lgc'>: “civilization='lgc'> = gradual progress from an o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal state similar to that of savagery” ='lgc'>='lgc'>--> ='thdf'>the idea of general continuity of human culture ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="trms">integration='lgc'>]
“man='lgc'> = long process of (cultural) evolution”
what we do ='and'>& believe is fossil (petrified appendages)
="lsts lst1">•Tylor ='lgc'>--="trms">interest='lgc'>='lgc'>--> what quaint relics can tell us about the ="trms">past ='lgc'>==found='lgc'>='lgc'>==> folklore
="lsts lst1">•Smith ='lgc'>--="trms">interest='lgc'>='lgc'>--> common elements in ="trms">modern and primitive experience ='lgc'>==found='lgc'>='lgc'>==> ="trms">social ="trms">anthropology
Green
theory of moral progress
existence and recognition of ="trms">specific duties
self-sacrifice
reverence
man='lgc'> = unrealized ideal of a best (God)
='strcls'>*="trms">religion ='lgc'><='lgc'>='lgc'>--> ethical values of ="trms">community life='strcls'>* (='lgc'>=/= speculative thought, exotic mythology, arbitrary ="trms">relationship of an individual person to super="trms">natural power...)
...
(moralizing human ="trms">society='lgc'> = ="trms">community)
(intellectual asset)
Durkheim
="trms">fictive abstract ="trms">nature of ="trms">religious entities ='lgc'>[with no ="trms">material reference='lgc'>] (='lgc'>='lgc'>==> fluid ="trms">liable contagious sacred ='lgc'>='lgc'>==> rituals of separation ='and'>& demarcation)
="lsts lst1">•gold and purple style of ="trms">writing (Golden Bough)
="lsts lst1">•“ethical meaning ='lgc'>=/= magical meaning”
non-sacred magic ='lgc'>=/=='qstn'>? sacred
magical belief ='lgc'><='lgc'>='lgc'>--> primitive hygiene
two assumptions of English nineteen century thought='lgc'>:
="lstsrd">1. ethical refinement is a mark of advanced civilization
="lstsrd">2. magic had nothing to do with morals or ="trms">religion
='lgc'>}='lgc'>==Frazer='lgc'>='lgc'>==> assigned evolutionary assumptions to human culture three ="trms">stages of development ='lgc'>='lgc'>-->='lgc'>{ “magic='lgc'>: primitive ="trms">science” ='lgc'>--to='lgc'>='lgc'>--> “="trms">religion='lgc'>: priestly ='and'>& political fraud” ='lgc'>--to='lgc'>='lgc'>--> “="trms">science” ='lgc'>}='lgc'><='lgc'>-- ="ppl">Hegelian dialectic
='lgc'>}='lgc'>--='not'>✕='lgc'>='lgc'>--> wisdom and philosophic depth of primitive cultures
Babylonian ='lgc'>+ Assyrian ='lgc'>='lgc'>--> “sin='lgc'> = ="trms">material impurity” ='lgc'>='lgc'>--> blood='lgc'>: sin-remover
(during ="ppl">Homer) ="trms">Greek thought ='lgc'>='lgc'>--> relatively free of ritual pollution
pollution concepts emerge later (expressed in classical drama)
clean and polluted ='lgc'>='lgc'>--> man's destiny
(it seemed always we had a clean future)
the ='thdf'>bad idea of ='strcls'>*medical approach to ="trms">symbolism='strcls'>*
comparative ="trms">religion ='lgc'>=/= medical ="trms">materialism
(for example Jewish and Islamic avoidance of eating pork is explained as due to the d="trms"nttrm="danger,stranger">angers of eating pork in hot climate)
='strcls'>*hygienic basis='strcls'>* of (some) ancient rites
Moses's dietary rules ='lgc'>='lgc'>~='lgc'>~='not'>✕='lgc'>='lgc'>='lgc'>~='lgc'>~> enlightened public health administrator
Yoruba (cult of smallpox diety)
left hand to handle dirt
="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right hand to eat
(source of impurity ='lgc'>='lgc'>-->) all bodily e="trms">missions ='lgc'>='lgc'>~/= eating ='lgc'><='lgc'>-- a person is in the middle state of purity
="large lg26" stl="font-size:124%">
india ='lgc'>='lgc'>--> ground does not act as a conductor
="nms">iran ='lgc'>='lgc'>--> ground acts as a conductor
ritual pollution
ideas of dirt ='lgc'>--Douglas='lgc'>='lgc'>-->(also) express ="trms">symbolic ="trms">system
European ideas of defilement='lgc'>:
="lstsrd">1. dirt avoidance is a ="trms">matter of hygiene or ="trms">aesthetics (not ="trms">religion)
="lstsrd">2. ='thdf'>the idea of dirt is dominated by a knowl="trms"nttrm="knowledge,Knowledge">edge of pathogenic organisms (='lgc'><='lgc'>== 19th century discovery of bacteria)
(context of) pathogemicity
(old de="trms">finition of) ='lgc'>[='strcls'>*='lgc'>]dirt='lgc'>: ="trms">matter out of place
='lgc'>}='lgc'>='lgc'>==>
="lstsrd">1. ='strcls'>*where there is dirt there is ="trms">system='strcls'>* (dirt is not an isolated event) ='lgc'>='lgc'>-->='lgc'>{ ="trms">systemic ordering ='and'>& clarification of ="trms">matter ='lgc'>==byproduct='lgc'>='lgc'>==> dirt ='lgc'>}='lgc'>='lgc'>--> ="trms">symbolism (="trms">symbolic ="trms">system of purity)
="lstsrd">2.
ominous compendium (a garbage collector)
schema='lgc'>: pattern-making tendency of perception
a filtering mechanism which at first only lets in sensations we know how to use
rituals of separation ='lgc'>='lgc'>==> boundaries, margins, ="trms">internal links ='lgc'>='lgc'>--> total structure of thought ='lgc'>='lgc'>==> pollution ideas
="large lg10" stl="font-size:124%">
="large lg42" stl="font-size:104%">
="trms">book of Leviticus
="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list of abomination='lgc'>:
="lsts lst1">•clean='lgc'>: frog,
="lsts lst1">•dirty='lgc'>: camel, hare, rock badger, some locusts, mouse, hippopotamus,
="lsts lst1">•='qstn'>?='lgc'>: chameleon, mole, cro="trms">codile,
eatable='lgc'>:
any ="trms">animal with hoof
c="trms">loven-footed
chews the cud (partly di="trms">gested food return to mouth for further chewing)
don't eat='lgc'>:
raven after their kind (in agreement with one's ="trms">nature)
night hawk after their kind
the little owl, the great owl, the water hen
stork after their kind
hoo="trms">poe and bat
all winged insects are unclean for you
all clean winged things you may eat
everything in the water that has not fins and scales is an abomination to you
whoever touches their carcass shall be unclean until the evening
__they are unclean to you__
among the swarming things that swarm upon the earth
the weasel, the mouse, the great lizard ="trms">according to its kind
whoever touches them when they are dead shall be unclean until the evening
and anything upon which any of them falls when they are dead shall be unclean
every swarming thing that swarms upon the earth is an abomination; it shall not be eaten. whatever goes on its belly, and whatever goes on all fours, it whatever has many feet, will the swarming things that swarm upon the earth, you shall not eat; for they are an abomination.
='lgc'>}='lgc'>-- Douglas='lgc'>='lgc'>--> (intent is) disciplinary ='lgc'>=/= doctrinal
="large lg30" stl="font-size:134%">
...as X ... disposed to believe Y
clean ="trms">animals
="trms">animals animated by other beings (superhuman, demonic, etc.)
='thdf'>the idea of allegorical exegesis ='lgc'>='lgc'>--> “each law about forbidden foods has its deep reasons”
“c="trms">loven-hoofed ="trms">animal which part their hooves ='lgc'>: all our actions must betray proper ethical distinction and be directed towards ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">righteousness”
“chewing the cud ='lgc'>: ="trms">memory”
old testament
="lsts lst1">•blessing='lgc'>: source of all good things
="lsts lst1">•withdrawal of blessing='lgc'>: source of all d="trms"nttrm="danger,stranger">angers
xxxxxx
[...]