[...]ized education as ="trms">obligation, drudgery, and the means to achieve ="trms">positions

(from) a process of ="trms"nttrm="already,spread">reading issues and ="trms">questions for exploration ='lgc'>--to='lgc'>='lgc'>--> a process of persuasively ="trms">communicating the necessities of knowing (and following efficient ways of doing things) ='lgc'>='lgc'>--> ="trms">literacy='lgc'>: being able to manipulate and construct (recognize and grasp multi-layered multi-faceted multi-media images ='lgc'>='lgc'>--> to impress upon all senses) ='lgc'>}='lgc'><='lgc'>-- ="trms">marketing is best ="trms">situated to educate this
='lgc'>[-can a true critical deconstruction of post="trms">modernism start from ="trms">literacy='qstn'>? ='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to telegram ="trms">bestiary text='lgc'>]


='strcls'>***the ="trms">consumer is also a signifier='strcls'>***
(constructed in the images that are culturally signified, for example the female)
(even ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphorically) putting somebody on the pedestal (="trms">stage) ='lgc'>==> exposure to voyeuristic gaze ='lgc'>==> objectification ='lgc'>='lgc'>~=> commodification ='lgc'>}='lgc'>--="ppl">Baudrillard='lgc'>='lgc'>-->
="lsts lst1">•a liberation (the subject is the object which has the powers of seduction as the focus of desire ='lgc'>='lgc'>--> in control)
="lsts lst1">•a loss of freedom (the subject is culturally signified and constructed for fonctions determined outside its own power ='lgc'>='lgc'>--> a property of the other)

='strcls'>*decoupling of culturally signified ="trms">categories (of gender, etc.)='strcls'>* ='lgc'>--="trms">marketing='lgc'>='lgc'>--> (post="trms">modern stance and trend='lgc'>:) male model/actors who re="trms">present emotional, nurturing, and sensitive ='lgc'>+ female model/actors who re="trms">present aggressive, powerful, rational (in American advertisement and TV series)
='lgc'>==> “i shop, therefore i am” becomes applicable to men
='lgc'>==> both men and women become ideal ="trms">consumers ='lgc'>='lgc'>--> flourish of ="trms">market exchange

='strcls'>* ='strcls'>* (both male and female) seek authentic self ='lgc'>='lgc'>--> (get caught up in) objectification ='lgc'>+ fragmentation ='strcls'>* ='strcls'>*

pattern quest='lgc'>: ="trms">imaging (re="trms">presenting) ='lgc'>=/= being, knowing

='lgc'>[image ="trms">marketing='lgc'>]
='strcls'>*the image does not re="trms">present the product, but the product re="trms">presents the image='strcls'>* ='lgc'>='lgc'>-->
="lsts lst1">•="trms">consumers are essentially ="trms">consumers of ="trms">symbols
="lsts lst1">•="trms">consumption culture='lgc'> = construction of ="trms">symbolic environment
='lgc'>}='lgc'>==> tourism as the lar="trms">gest industry in the ="trms">world (="trms">translate your culture images into ="trms">marketable products ='lgc'>~= ="trms">consumer fetishes) ='lgc'>='lgc'>--> ='strcls'>*global culturalism='strcls'>*

='lgc'>[manipulation of ="trms">symbols='lgc'>]
(from) ethical issue (="trms">modern) ='lgc'>--to='lgc'>='lgc'>--> sty="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">listic issue (="trms">phenomenological, post="trms">modern)

='lgc'>[='strcls'>*='lgc'>]globalization='lgc'>: (create fragmented heterogenized ="trms">market ='lgc'>='lgc'>-->) serve the locals with global universal signs
='lgc'>='lgc'>--> transnational='lgc'>: a highly ="trms">symbolic ="trms">communication ="trms">system that is timeless, contextless, diffused in space, located anonymously, with no known ="trms">history


="trms">marketing is the first institution that adapt to post="trms">modernism

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="trms">consumer (='lgc'>--impulse='lgc'>='lgc'>--> “i want”) ='lgc'>=/= citizen (“we need”)

="large lg2" stl="font-size:110%"> Sunstein
="trms">consumer sovereignty (="trms">matters of personal taste, “are they getting what they want='qstn'>?”, ‘freedom='lgc'>: satisfaction of private preferences’, ) ='lgc'>=/= political sovereignty (='strcls'>*government by discussion='strcls'>* ='lgc'>+ reason-giving in the public domain ='lgc'><='lgc'>-- many/most citizens should have a range of common experiences ='lgc'>=/= filtering of information, customizing information to fit)

='strcls'>**unplanned unanticipated encounters ='lgc'><='lgc'>-- central to democracy='strcls'>**

(pseudo-democratic) participation ="trms">interactivity ='lgc'>: invitation to participate in one's own manipulation by providing increasingly detailed information about personal preferences (Andrejevic, noted by ="ppl">Hubert)

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='strcls'>*misattunement='lgc'>:
='lgc'>--Stern='lgc'>='lgc'>--> a parental ="trms">technique for modifying the behaviour (='lgc'>+ ="trms">affective experience) of the ="trms">child
='lgc'>--="ppl">Ahmed='lgc'>='lgc'>--> being out of ="trms">synch with a ="trms">world (“of whiteness” that aims to be in harmony)

='strcls'>*attunement='lgc'>: a ="trms">technique for occupying space
='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ='at'>#="trms">integration ='lgc'>{for ="ppl">Ahmed='lgc'>: becoming a citizen (= nationalism) ='lgc'>~= the work of attunement ='lgc'>=/= str="trms"nttrm="danger,stranger">anger='lgc'>: the body we are not with='lgc'>}

="trms"nttrm="cluster,club">clumsiness='lgc'>: being in the way of yourself (to lack the coordination to coordinate yourself with yourself)
='lgc'>--registers='lgc'>='lgc'>--> as the loss of a possibility

(in art, performed ="trms"nttrm="cluster,club">clumsiness as strategically antagonistic='qstn'>?)

(="ppl">Ahmed's) emotional work='lgc'>: closing the gap between ‘how one does feel’ and ‘how one should feel’ ='lgc'><='lgc'>-- a labour (when) is successful, it disappears as labour

how flight attendants (and teachers='qstn'>?) become ="trms">responsible for collective moods ='lgc'>--Hochs="trms">child='lgc'>='lgc'>--> ability to preserve the mood of a ="trms">situation requires working not only on feelings, but drawing on tactic knowl="trms"nttrm="knowledge,Knowledge">edge about how moods are shaped

(bad mood of a shopkeeper in Brussels...)

='strcls'>*="trms">histories that linger as mood='strcls'>*

diversity work ='lgc'>--involves='lgc'>='lgc'>-->
="lsts lst1">•the effort to minimize ="trms">differences so that those who arrive can appear more ‘in tune’ with those who are al="trms"nttrm="already,spread">ready here
="lsts lst1">•
="lsts lst1">•
='lgc'>--='not'>✕='lgc'>='lgc'>--> bodies do not arrive at the same time ='lgc'>[='lgc'>-='lgc'>='lgc'>--> ='gtrw'>go to ="frds">Sina's trans-lateness ="trms">lecture performance series for Akademie der Künste der Welt 2014='lgc'>: being late is precisely the condition for which ="trms">translation is needed ='lgc'>+ critique of universal ="trms">translator='lgc'>]


...atmospheric qualities of the ="trms">market

="ppl">Ahmed's criticism of hopeful performativity ='lgc'>[='lgc'><='lgc'>-- in her text “not in the mood” ="ppl">Ahmed privileges ‘bad mood’ as the emblem of marginality ='lgc'>='lgc'>--> emotional misfit='lgc'>]


public mood='lgc'>: prevailing public sentiment as to what constitutes appropriate ="trms">matters for governmental attention ='lgc'><='lgc'>-- thermostatic understanding of mood
='lgc'>--="ppl">Ahmed='lgc'>='lgc'>--> fabrication of feeling (& ="trms">consumer satisfaction)


='strcls'>*to find='lgc'> = to form='strcls'>*

='thdf'>the idea of the national body acquires coherence through a ="trms">systems of belief ='lgc'>==> separate the nation from race
="lsts lst1">•“requiring those who ="trms">embody diversity to give their allegiance to its body” (for example a nation can ="trms">love diversity whilst ="trms">demanding that Muslim women un="trms">veil)


="large lg1" stl="font-size:120%"> ="ppl">Marxist model of commodity fetishism ='lgc'>--="ppl">Ahmed='lgc'>='lgc'>--> feelings come to reside (magically) in objects ='lgc'>[by cutting those objects off from a wider economy of labour and production. it is then as if fear o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginates with the arrival of others whose bodies become containers of our fear='lgc'>]


(for ="ppl">Ahmed) happiness='lgc'>: a ="trms">technique of distraction (a cover-up)
='lgc'>='lgc'>--> for her='lgc'>: potency is in the rage
(="ppl">Ahmed is too fast to celebrate lesbian ‘="trms">affect alien’ ='lgc'>=/= heterosexual marriage)

good weather ='lgc'>='lgc'>--> (showing) safety and wisdom of pre="trms">diction

='thdf'>the idea of “your unfeeling masks a disbelief”

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="trms">interesting ='lgc'>=/= appealling ='lgc'>='lgc'>--> most satisfying videos

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elite ="trms">consumption
country house

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="large lg3" stl="font-size:112%"> dirt
waste
stink
microbes


="ppl">Campbell on bacteria and ="trms">market


="large lg4" stl="font-size:112%"> ="trms">tropes that bring bacteria into the ="trms">symbolic realm='lgc'>:
="lstsrd">1. cuteness
="lstsrd">2. overpopulation
="lstsrd">3. lower classes
="lstsrd">4. deviant sex
='lgc'>}='lgc'>--channel='lgc'>='lgc'>--> utterances that (indirectly ='lgc'>[political discourse of establishment neoliberalism cannot address such things in direct ways='lgc'>]) express fantasies about='lgc'>:
="lsts lst1">•purity
="lsts lst1">•gender
="lsts lst1">•race
="lsts lst1">•="trms">community
="lsts lst1">•family
="lsts lst1">•pollution
="lsts lst1">•class
="lsts lst1">•disease
="lsts lst1">•sexual promiscuity (deviancy)
='lgc'>}='lgc'><='lgc'>--="ppl">Campbell='lgc'>-- ="trms">symptoms of a capita="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list ="trms">socio-economic order ='lgc'>='lgc'>--> they are found in='lgc'>:
="lsts lst2">◦explicit ="trms">rhetoric of anti-establishment politics (the alt-="trms"nttrm="righ,rigo,riga,rigi,trig,rign">right, anti-immigrant movements)
="lsts lst2">◦implicit content of the ="trms">marketing ="trms">material of globalized and globalizing multinationals



bacteria='lgc'>: ="trms">symptoms of a capita="trms"nttrm="listen,alist,ilist,llist,olist,ylist,ulist">list ="trms">socio-economic order ='lgc'>='lgc'>--> repressed fears and fantasies about purity, gender, race, ="trms">community, pollution, class, sexual promiscuity ='lgc'><='lgc'>-- leveraged by antibacterial brands

from (psychoanalytical concept of) ="trms">symptom ='lgc'>--to='lgc'>='lgc'>--> sinthome
='lgc'>[='strcls'>*='lgc'>]="trms">symptom='lgc'>: repressed extrinsic ideology that must be revealed ='lgc'>=/= ='lgc'>[='strcls'>*='lgc'>]sinthome='lgc'>: a fantasy that does not dissolve when brought to light ='lgc'><== it structures reality intrinsically

="large lg5" stl="font-size:132%"> a ='strcls'>*psychoanalytically informed critical ="trms">marketing='strcls'>* ='lgc'>='lgc'>--> ='strcls'>*="trms">consumer is made to trace their ="trms">symptoms='strcls'>* (='lgc'><='lgc'>-- the ="trms">perverse effects of emancipatory revelatory critical analysis)

='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> sinthome ="trms">presents a tool for analysing ='strcls'>*fantasies that focus on the form of their expression, rather than their content='strcls'>*
="lsts lst1">•in the case of (fantasy takes the form of) bacteria ='lgc'>--reveal='lgc'>='lgc'>--> (a confluence between) ='strcls'>*the politics of ="trms">community ='and'>& the physiology of (auto)immunity='strcls'>* ='lgc'>[='lgc'>='lgc'>--> clean and dirty='lgc'>]


dilemma of ="trms">modern subject ='lgc'>: how to live with the unsettling truths given to us by new ="trms">sciences
="lsts lst1">•my [...]