[...] X

="trms">symptomatic analysis ='lgc'>--of='lgc'>='lgc'>--> (content of) antibacterial advertisement ='lgc'>--laden='lgc'>='lgc'>--> with libidinal intensity or ='strcls'>*visual pleasure='strcls'>* (= an image that is visually intense)

='strcls'>**="trms">consumption can be ="trms"nttrm="already,spread">read like dreams='strcls'>** (a text that says more than it consciously expresses) ='lgc'>--reveal='lgc'>='lgc'>--> repressed ="trms">material (disavowed fantasies about='lgc'>: purity, gender, race, family, class, disease, displacement, ="trms">sublimation, etc.)
="lsts lst2">◦what fantasy is upheld by ="trms">presenting repressed ="trms">material as bacteria (or artwork)='qstn'>?
='lgc'>='lgc'>--> ="trms"nttrm="already,spread">reading against the grain of the text (Jamesonian)
='lgc'>='lgc'>--> advertising images can be ="trms"nttrm="already,spread">read like ="trms">symptoms of repressed libidinal desire

="prgrph">-i did ="trms">symptomatic ="trms"nttrm="already,spread">reading of ="ppl">Olearius (but not of ="nms">ajayeb nameh='qstn'>?)

="lstsrd">1- accelerating pace of industrial production
="lstsrd">2- population growth
='lgc'>}='lgc'>='lgc'>==> first full flourishing of ='strcls'>*mass ="trms">consumption='strcls'>*

="large lg2" stl="font-size:111%"> ='strcls'>*='lgc'>[='strcls'>*='lgc'>]="trms">marketing='lgc'>: a sphere of cultural production where image conventions co-evolve with non-="trms">marketing imnages as an ="trms">intertextual constantly reciprocal environment='strcls'>*



="lstsrd">1. cuteness
little ="trms">monsters
infant-like
with freakishly funny features
playground of bacterial frolic

cuteness
a minor ="trms">aesthetic ="trms">category (in comparison to its more ="trms">spectacular counterparts='lgc'>: ="trms">sublime, beautiful)
(it is minor because it is ambiguous)
="lsts lst1">•="trms">positive ="trms">affects='lgc'>:
="lsts lst2">◦desire to protect
="lsts lst2">◦desire to touch
="lsts lst1">•negative ="trms">affects='lgc'>:
="lsts lst2">◦helplessness
="lsts lst2">◦pitifulness
="lsts lst2">◦="trms">excessive availability
="lsts lst1">•secondary ="trms">relations='lgc'>:
="lsts lst2">◦resentment at being emotionally manipulated
="lsts lst2">◦contempt for the weakness of cute ='lgc'>--accompany='lgc'>='lgc'>--> desire to='lgc'>:
="lsts lst3">◾touch
="lsts lst3">◾clasp
="lsts lst3">◾dominate
="lsts lst3">◾destroy
="lsts lst3">◾
='lgc'>}='lgc'>='lgc'>--> ='strcls'>*cute='lgc'>: a site of visual intensity that is both pleasurable ='and'>& disgusting='strcls'>*

='strcls'>****three objects that are most often rendered cute in ="trms">consumer ="trms">aesthetics='lgc'>:
="lstsrd">1- women
="lstsrd">2- ="trms">technology
="lstsrd">3- ="trms">children
='lgc'>}='lgc'><='lgc'>-- (in psychoanalytic terms) inherently d="trms"nttrm="danger,stranger">angerous ='lgc'>='lgc'>==> in need of control='strcls'>****

="ppl">Campbell > why is it useful to see bacteria as cute='qstn'>?
='strcls'>***cuteness as a deep link to violence='strcls'>***
='lgc'>[='strcls'>*='lgc'>]cuteness='lgc'>: ="trms">aestheticization of powerlessness ='lgc'>='lgc'>--> a necessary step in permitting its extinction ='lgc'>[to make everybody like unto little ="trms">children is not such a bad way of disposing of them='lgc'>]

="lsts lst1">•re="trms">presenting the Other (the enemy) as despicable ='lgc'>='lgc'>--> powerful effect
="lsts lst1">•re="trms">presenting the Other as domesticated ='lgc'>+ infantalized='lgc'>:
="lsts lst2">◦de="trms">monstrates the ="trms">sublime Otherness of bacteria
="lsts lst2">◦we are relieved of guilt ='lgc'><='lgc'>== the bacteria is rendered beneath the threshold of ethical consideration



="lstsrd">2. overpopulation
cramming of many life forms into tiny spaces ='lgc'>~= (="trms">literally) an uncanny microcosm of the ="trms">imagined and feared ="trms">socio-economic order

='strcls'>***new ="trms">technologies to visualize the ="trms">world ='lgc'>==produce='lgc'>='lgc'>==> new ="trms">imaginateis of life itself='strcls'>*** ='lgc'>[='lgc'><='lgc'>-- ='mywrk'>my research on ="trms">bestiaries='lgc'>]

microscope (19th century) ='lgc'>='lgc'>--> microbial visuality ='lgc'>--="ppl">="ppl">Latour='lgc'>='lgc'>--> new modes of ="trms">interacting with and in="trms">gesting/="trms">consuming the ="trms">world

bacteriology as a discipline emerged at the same time as the (so-called) transformation “from industrial capitalism ='lgc'>--to='lgc'>='lgc'>--> ="trms">market ="trms">society”
="lsts lst1">•overpopulation
="lsts lst1">•bacterial proliferation
='lgc'>='lgc'>--> a ="trms">trope in visualizing contemporary bacteria

bacteria live in obs="trms">cene proximity to each other ='lgc'>='lgc'>--> ='strcls'>*bacterial intimacy ='lgc'>=/= individualizing force of ="trms">modernity='strcls'>*

="large lg1" stl="font-size:145%"> the fantasy of there is some ="trms">sort of “away” which can absorb what we overproduce

removal of excrement (in all its quises) ='lgc'>='lgc'>--> de="trms">monstrating the ="trms"nttrm="disturban">urbanites class distinction ='lgc'>='lgc'>--> (an apparent) desire to reorganize ="trms"nttrm="disturban">urban space ="trms">according to a logic of repugnance مغايرت (='lgc'>='lgc'>--> ='thdf'>this is why i am so uncomfortable with “clean” streets)
="lsts lst1">•='thdf'>the idea that a veritable subterranean ="trms">system delivering ='strcls'>*shit-free cleanliness='strcls'>* ='lgc'>='lgc'>==> citizen's physical, moral, sipritual cleanliness ='lgc'>--with='lgc'>='lgc'>--> ="trms">materila markers of the civilized ="trms">society='lgc'>: cubicles, toilets, drains, sewers

(="ppl">Lacan > ="ppl">="ppl">Morton > ="ppl">Campbell >) the problem of human ="trms">society ='lgc'>: what to do with one's shit

anti-bacterial advertising ='lgc'>='lgc'>--> fantasy of awayness

keeping ="trms">nature at a distance ='lgc'>==="ppl">="ppl">Morton='lgc'>='lgc'>==> (act out an ="trms">imagined preservation ='lgc'>='lgc'>-->) dumps on the rest of the ="trms">world
='lgc'>[sadistic admiration='lgc'>] putting something called ="trms">nature on a pedestal and admiring it from afar (for the environment) ='lgc'>~= what patriarchy does for the figure of the woman

bacteria adhere to each other and to their environment ='lgc'>='lgc'>--> ='strcls'>*they make any environment cohere as itself='strcls'>* ='lgc'>: without bacteria there is no environment



="lstsrd">3. lower classes
overweigth
bad skin
bad teech
criminally deviant

griminess سياهى
slick sheen ليز
dinginess چرکى
slouch اويخته
decay

in advertisement='lgc'>:
bacterium suicide bomber
ear-picking homeless man='lgc'>: the incarnation of bacterial cross-infection

='strcls'>**="trms">community ='lgc'><='lgc'>='lgc'>--> infection='strcls'>**
(health of the ="trms">community is theatened by undesirable ="trms">members)

='strcls'>*bacteria ='lgc'>='lgc'>==> ="trms">community can come into full self-expression='strcls'>*
bacteria='lgc'> = disruption of ="trms">social order ='lgc'>~-='lgc'>=> bacteria stabilizes the ="trms">social order

='strcls'>***bacterial threat='lgc'> = biological model for a political necessity='strcls'>***

(familiar terrain of) hand='lgc'>: a vast and foreign bacterial colony

in a ="trms">world of microbial resistance ='lgc'>[in which common infections and minor injuries can kill ='lgc'><='lgc'>-- real possibility for 21st century and not a apocalyptic fantasy='lgc'>] ='lgc'>='lgc'>--> ='strcls'>*antibacterials carve out spaces of near-perfect security='strcls'>*

bacteria='lgc'>:
="lsts lst1">•overwhelm us
="lsts lst1">•outnumber us
="lsts lst1">•outclassify us
="lsts lst1">•exceed us
="lsts lst1">•pre-date us
='lgc'>}='lgc'>='lgc'>--> concealed by antibacterial discourse

good bacteria exists in the gut='lgc'>: their ="trms">market-sanctioned place
='strcls'>*good bacteria='lgc'>: fantasy of the efficient worker='strcls'>*



="lstsrd">4. deviant sex
bacterial sex

bacteria ='strcls'>**propagate in the most ancient way ='lgc'>: they have sex by contagion='strcls'>**='lgc'> = endo="trms">symbiosis, ="trms">symbiogenesis ='lgc'>='lgc'>--> ‘prolonged ="trms">symbiotic as="trms">sociations ='lgc'>='lgc'>==> appearance of new organism’ (massive contagion that moves across phyla and lineages across biotic and abiotic spaces ='lgc'>~/= ="ppl">Darwinian ="trms">natural selection)

1940s ='lgc'>='lgc'>--> mono="trms">morphism='lgc'>: (in bacteria sex, proposing that) male and female are separate but visually indistinguishable

="trms">categories of inside/outside, host/guest, parent/="trms">child, o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal/copy, female/male ='lgc'>='lgc'>--> organize civil life ='lgc'>=/= bacteria
='lgc'>='lgc'>==> in advertising bacteria propagation appears “deviant” (in non-productive forms) ='lgc'>='lgc'>--> antibacterials confer moral ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">righteousness

="frds scrmbld">Karin's germ management ='heart'>♥

(="frds scrmbld">Karin) “good germ management ='lgc'>=/= good parenting”
(Dettol='lgc'>:) “good germ management='lgc'> = good parenting” ='lgc'>[when a mother at home protects ="trms">children from contact with the floor='lgc'>]

(in ="nms">iran='lgc'>:) contact is contagion

="large lg3" stl="font-size:110%"> ="ppl">Campbell assuming women tolerate germs more than men ='lgc'>='lgc'>--> not in ="nms">iran

='strcls'>**="trms">staging the unbacterial woman='strcls'>**

='strcls'>*body is a closed private property ='lgc'>=/= contagion emanates from bodies that are not properly closed or private='strcls'>*

“="trms">community='lgc'> = the single big="trms">gest source of threat” (our sovereign cleanliness) ='lgc'>='lgc'>--> ='strcls'>*bacteria as other people='strcls'>* مجاز مرسل metonymically (not just ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphorically)
="lsts lst1">•degenerate human
="lsts lst1">•homeless man
="lsts lst1">•transvestite
="lsts lst1">•street sweeper
="lsts lst1">•

="large lg4" stl="font-size:111%"> (cleanliness is always sovereign)


if ”(deep) ideology ='lgc'>=/= (critical) thought” ='lgc'>--then='lgc'>='lgc'>--> fantasy ='lgc'>=/= ='qstn'>?

‘deviant’ mobilizes deep-seated fears and fantasies ='lgc'>='lgc'>==> images that are visually intense ='lgc'>+ build exceedingly successful brands

critical analysis can move from thinking about ="trms">symptoms as indirect expressions of deep ideology (="trms">paranoia) ='lgc'>--to='lgc'>='lgc'>--> ='strcls'>*indirect expressinos of structurating fantasies='strcls'>*

="large lg5" stl="font-size:158%"> (brands know that) ='strcls'>***fantasy ='lgc'>=/= ideology='strcls'>***
="lsts lst1">•="ppl">Lacan ='lgc'>='lgc'>--> even when patients could ="trms">articulate their ="trms">symptoms it didn't seem to dissipate ='lgc'>='lgc'>==> ="trms">symptom was a constitutive core of their own subjectivity
="lsts lst1">•Zizek ='lgc'>='lgc'>--> ideology='lgc'>: fantasy structuring out ="trms">social reality itself ='lgc'>=/= an illusion masking the real state of things
="lsts lst1">•="ppl">Marx, ="ppl">Freud, Zizek ='lgc'>='lgc'>--> ="trms">symptom ='lgc'>=/= a thing behind which secret content is hidden
for ="ppl">Marx ='strcls'>*the secret is in hte form of commodity itself='strcls'>** (='lgc'><='lgc'>--but='lgc'>-- commodity as a central ="trms">symptom of capitalism) ='lgc'>--="frds">Sina='lgc'>='lgc'>--> in the form of the hair-styles in The Magicians TV series


from ="trms">symptom (="trms">veil) ='lgc'>--to-[...]