[...]es to visualize the ="trms">world ='lgc'>==produce='lgc'>='lgc'>==> new ="trms">imaginateis of life itself='strcls'>*** ='lgc'>[='lgc'><='lgc'>-- ='mywrk'>my research on ="trms">bestiaries='lgc'>]

microscope (19th century) ='lgc'>='lgc'>--> microbial visuality ='lgc'>--="ppl">="ppl">Latour='lgc'>='lgc'>--> new modes of ="trms">interacting with and in="trms">gesting/="trms">consuming the ="trms">world

bacteriology as a discipline emerged at the same time as the (so-called) transformation “from industrial capitalism ='lgc'>--to='lgc'>='lgc'>--> ="trms">market ="trms">society”
="lsts lst1">•overpopulation
="lsts lst1">•bacterial proliferation
='lgc'>='lgc'>--> a ="trms">trope in visualizing contemporary bacteria

bacteria live in obs="trms">cene proximity to each other ='lgc'>='lgc'>--> ='strcls'>*bacterial intimacy ='lgc'>=/= individualizing force of ="trms">modernity='strcls'>*

the fantasy of there is some ="trms">sort of “away” which can absorb what we overproduce

removal of excrement (in all its quises) ='lgc'>='lgc'>--> de="trms">monstrating the ="trms"nttrm="disturban">urbanites class distinction ='lgc'>='lgc'>--> (an apparent) desire to reorganize ="trms"nttrm="disturban">urban space ="trms">according to a logic of repugnance مغايرت (='lgc'>='lgc'>--> ='thdf'>this is why i am so uncomfortable with “clean” streets)
="lsts lst1">•='thdf'>the idea that a veritable subterranean ="trms">system delivering ='strcls'>*shit-free cleanliness='strcls'>* ='lgc'>='lgc'>==> citizen's physical, moral, sipritual cleanliness ='lgc'>--with='lgc'>='lgc'>--> ="trms">materila markers of the civilized ="trms">society='lgc'>: cubicles, toilets, drains, sewers

="large lg2" stl="font-size:112%"> (="ppl">Lacan > ="ppl">="ppl">Morton > ="ppl">Campbell >) the problem of human ="trms">society ='lgc'>: what to do with one's shit

anti-bacterial advertising ='lgc'>='lgc'>--> fantasy of awayness

keeping ="trms">nature at a distance ='lgc'>==="ppl">="ppl">Morton='lgc'>='lgc'>==> (act out an ="trms">imagined preservation ='lgc'>='lgc'>-->) dumps on the rest of the ="trms">world
='lgc'>[sadistic admiration='lgc'>] putting something called ="trms">nature on a pedestal and admiring it from afar (for the environment) ='lgc'>~= what patriarchy does for the figure of the woman

bacteria adhere to each other and to their environment ='lgc'>='lgc'>--> ='strcls'>*they make any environment cohere as itself='strcls'>* ='lgc'>: without bacteria there is no environment



="lstsrd">3. lower classes
overweigth
bad skin
bad teech
criminally deviant

griminess سياهى
slick sheen ليز
dinginess چرکى
slouch اويخته
decay

="large lg1" stl="font-size:146%"> in advertisement='lgc'>:
bacterium suicide bomber
ear-picking homeless man='lgc'>: the incarnation of bacterial cross-infection

='strcls'>**="trms">community ='lgc'>='lgc'><='lgc'>--> infection='strcls'>**
(health of the ="trms">community is theatened by undesirable ="trms">members)

='strcls'>*bacteria ='lgc'>='lgc'>==> ="trms">community can come into full self-expression='strcls'>*
bacteria='lgc'> = disruption of ="trms">social order ='lgc'>~-='lgc'>=> bacteria stabilizes the ="trms">social order

='strcls'>***bacterial threat='lgc'> = biological model for a political necessity='strcls'>***

(familiar terrain of) hand='lgc'>: a vast and foreign bacterial colony

in a ="trms">world of microbial resistance ='lgc'>[in which common infections and minor injuries can kill ='lgc'><='lgc'>-- real possibility for 21st century and not a apocalyptic fantasy='lgc'>] ='lgc'>='lgc'>--> ='strcls'>*antibacterials carve out spaces of near-perfect security='strcls'>*

bacteria='lgc'>:
="lsts lst1">•overwhelm us
="lsts lst1">•outnumber us
="lsts lst1">•outclassify us
="lsts lst1">•exceed us
="lsts lst1">•pre-date us
='lgc'>}='lgc'>='lgc'>--> concealed by antibacterial discourse

good bacteria exists in the gut='lgc'>: their ="trms">market-sanctioned place
='strcls'>*good bacteria='lgc'>: fantasy of the efficient worker='strcls'>*



="lstsrd">4. deviant sex
bacterial sex

bacteria ='strcls'>**propagate in the most ancient way ='lgc'>: they have sex by contagion='strcls'>**='lgc'> = endo="trms">symbiosis, ="trms">symbiogenesis ='lgc'>='lgc'>--> ‘prolonged ="trms">symbiotic as="trms">sociations ='lgc'>='lgc'>==> appearance of new organism’ (massive contagion that moves across phyla and lineages across biotic and abiotic spaces ='lgc'>~/= ="ppl">Darwinian ="trms">natural selection)

1940s ='lgc'>='lgc'>--> mono="trms">morphism='lgc'>: (in bacteria sex, proposing that) male and female are separate but visually indistinguishable

="trms">categories of inside/outside, host/guest, parent/="trms">child, o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal/copy, female/male ='lgc'>='lgc'>--> organize civil life ='lgc'>=/= bacteria
='lgc'>='lgc'>==> in advertising bacteria propagation appears “deviant” (in non-productive forms) ='lgc'>='lgc'>--> antibacterials confer moral ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">righteousness

="frds scrmbld">Karin's germ management ='heart'>♥

(="frds scrmbld">Karin) “good germ management ='lgc'>=/= good parenting”
(Dettol='lgc'>:) “good germ management='lgc'> = good parenting” ='lgc'>[when a mother at home protects ="trms">children from contact with the floor='lgc'>]

(in ="nms">iran='lgc'>:) contact is contagion

="ppl">Campbell assuming women tolerate germs more than men ='lgc'>='lgc'>--> not in ="nms">iran

='strcls'>**="trms">staging the unbacterial woman='strcls'>**

='strcls'>*body is a closed private property ='lgc'>=/= contagion emanates from bodies that are not properly closed or private='strcls'>*

“="trms">community='lgc'> = the single big="trms">gest source of threat” (our sovereign cleanliness) ='lgc'>='lgc'>--> ='strcls'>*bacteria as other people='strcls'>* مجاز مرسل metonymically (not just ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphorically)
="lsts lst1">•degenerate human
="lsts lst1">•homeless man
="lsts lst1">•transvestite
="lsts lst1">•street sweeper
="lsts lst1">•

(cleanliness is always sovereign)


if ”(deep) ideology ='lgc'>=/= (critical) thought” ='lgc'>--then='lgc'>='lgc'>--> fantasy ='lgc'>=/= ='qstn'>?

‘deviant’ mobilizes deep-seated fears and fantasies ='lgc'>='lgc'>==> images that are visually intense ='lgc'>+ build exceedingly successful brands

critical analysis can move from thinking about ="trms">symptoms as indirect expressions of deep ideology (="trms">paranoia) ='lgc'>--to='lgc'>='lgc'>--> ='strcls'>*indirect expressinos of structurating fantasies='strcls'>*

(brands know that) ='strcls'>***fantasy ='lgc'>=/= ideology='strcls'>***
="lsts lst1">•="ppl">Lacan ='lgc'>='lgc'>--> even when patients could ="trms">articulate their ="trms">symptoms it didn't seem to dissipate ='lgc'>='lgc'>==> ="trms">symptom was a constitutive core of their own subjectivity
="lsts lst1">•Zizek ='lgc'>='lgc'>--> ideology='lgc'>: fantasy structuring out ="trms">social reality itself ='lgc'>=/= an illusion masking the real state of things
="lsts lst1">•="ppl">Marx, ="ppl">Freud, Zizek ='lgc'>='lgc'>--> ="trms">symptom ='lgc'>=/= a thing behind which secret content is hidden
for ="ppl">Marx ='strcls'>*the secret is in hte form of commodity itself='strcls'>** (='lgc'><='lgc'>--but='lgc'>-- commodity as a central ="trms">symptom of capitalism) ='lgc'>--="frds">Sina='lgc'>='lgc'>--> in the form of the hair-styles in The Magicians TV series


="large lg3" stl="font-size:111%"> from ="trms">symptom (="trms">veil) ='lgc'>--to='lgc'>='lgc'>--> sinthome (screen)

='strcls'>*sinthome='strcls'>* is not directly analysable ='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> images of bacteria are ="trms">symptoms of the Real, not the ="trms">symbiotic order, because the Real un="trms">symbolizable
sinthomes organize the subject (without them the subject would be ob="trms">literated, Zizek)

(psychoanalytic paradigm ='lgc'>='lgc'>--> emerging research in ="trms">marketing='lgc'>:)
="lsts lst1">•sustainability practices’ fetishistic disavowal of reality can serve to exacerbate ="trms">ecological catastrophe
="lsts lst1">•the inherently ="trms">narcissistic ="trms">nature of the ="trms">consumer needs others to suffer in order to derive pleasure from (="trms">consumer) objects
="lsts lst1">•reinvestigation of ="trms">consumer desire as jouissance ='lgc'>='lgc'>--> a ="trms">perverse pleasure in the “mad destruction” of our bodies and minds
='lgc'>}='lgc'>='lgc'>--> examples of critical ="trms">marketing pursuing emancipatory un="trms">veiling procedures
='lgc'>--='not'>✕='lgc'>='lgc'>--> sinthome can offer='lgc'>:
="lstsrd">1. an ='strcls'>*analytic strategy for feeling out='strcls'>* the c="trms">ontours of ="trms">symptoms
="lstsrd">2. directing us to a new ='strcls'>*="trms">question we may ask of texts of all kinds='strcls'>* ='lgc'>='lgc'>--> ='strcls'>***why do they take the form that they do='qstn'>?='strcls'>*** ='lgc'>[='lgc'>=/= what ideology is beneath them ='lgc'>='lgc'>--> at the level of the latent contents (meaning) of a ="trms">symptom='lgc'>] ='lgc'>--bacteria='lgc'>='lgc'>-->
="lsts lst2">◦why do fantasies about ="trms">community, sex, death, deviance take the form of the bacteria='qstn'>?
="lsts lst2">◦what is it about bacteria that is so compelling that it provides a structure for this array of ="trms">phenomena='qstn'>? (='lgc'><='lgc'>-- we can ask that at art/artists use of biology)

='strcls'>***the problem of bacteria for humans='lgc'> = the problem of living with others='strcls'>***

="large lg4" stl="font-size:112%"> bacteria ='lgc'>--think='lgc'>='lgc'>--> the problem of surviving in large, alienating, cross-infecting, co-dependent populations ='lgc'>='lgc'>--> ='strcls'>*metonymy between immunity ='and'>& ="trms">community='strcls'>*
="lsts lst1">•مجازمرسل metonymy ='lgc'>=/= structural similarity تشابه
='lgc'>==reveal='lgc'>='lgc'>==> disciplines of ='strcls'>*biology='strcls'>* and that of ='strcls'>*political organization='strcls'>* are closely related ='lgc'>[='lgc'>='lgc'>--> to understand fundamental concepts such as individuality and ="trms">agency we need to frame the immune ="trms">system not as a biological but a politico-psychic-physical ="trms">phenomena='lgc'>]


='strcls'>*munus='lgc'>: public service, duty
='lgc'>{munus='lgc'> = onus ='lgc'>+ officium, ="trms">obligation ='lgc'>+ office ='lgc'>='lgc'>--> root of ="trms">communitas='lgc'>}
co-munus='lgc'>: to be part of a ="trms">community='lgc'> = to be a giver and receiver of the munus, which has a kind of coercive connective power
="prgrph">-anyone outside this gifting cycle is described as “immune” (='at'>@="nms">apass)
="prgrph">-munus='lgc'>: a gift (a contractual ="trms">obligation that one has with the ="trms">community) that marks one's entry to ="trms">social life


the immunity/="trms">community dynamic is a negative aporetic dialectic پویایی دیالکتیک آپورتیک منفی (='lgc'>=/= dichotomy دوگانگی) ='lgc'>~= immunity='lgc'>: a process that always involves an open ="trms">system of self-de="trms">finition that consistently produces self and other

="large lg5" stl="font-size:114%">
antibacterial sinthome gives form to this ambivalent ="trms">position as individuals in ="trms">market ="trms">society ='lgc'>='lgc'>--> our lives are preoccupied with ='strcls'>*identifying and controlling enemies='strcls'>* and ='strcls'>*incorporating [...]