[...]er us
="lsts lst1">•outclassify us
="lsts lst1">•exceed us
="lsts lst1">•pre-date us
='lgc'>}='lgc'>='lgc'>--> concealed by antibacterial discourse

good bacteria exists in the gut='lgc'>: their ="trms">market-sanctioned place
='strcls'>*good bacteria='lgc'>: fantasy of the efficient worker='strcls'>*



="lstsrd">4. deviant sex
bacterial sex

bacteria ='strcls'>**propagate in the most ancient way ='lgc'>: they have sex by contagion='strcls'>**='lgc'> = endo="trms">symbiosis, ="trms">symbiogenesis ='lgc'>='lgc'>--> ‘prolonged ="trms">symbiotic as="trms">sociations ='lgc'>='lgc'>==> appearance of new organism’ (massive contagion that moves across phyla and lineages across biotic and abiotic spaces ='lgc'>~/= ="ppl">Darwinian ="trms">natural selection)

="large lg2" stl="font-size:112%"> 1940s ='lgc'>='lgc'>--> mono="trms">morphism='lgc'>: (in bacteria sex, proposing that) male and female are separate but visually indistinguishable

="trms">categories of inside/outside, host/guest, parent/="trms">child, o="trms"nttrm="righ,rigo,riga,rigi,trig,rign">riginal/copy, female/male ='lgc'>='lgc'>--> organize civil life ='lgc'>=/= bacteria
='lgc'>='lgc'>==> in advertising bacteria propagation appears “deviant” (in non-productive forms) ='lgc'>='lgc'>--> antibacterials confer moral ="trms"nttrm="righ,rigo,riga,rigi,trig,rign">righteousness

="frds scrmbld">Karin's germ management ='heart'>♥

(="frds scrmbld">Karin) “good germ management ='lgc'>=/= good parenting”
(Dettol='lgc'>:) “good germ management='lgc'> = good parenting” ='lgc'>[when a mother at home protects ="trms">children from contact with the floor='lgc'>]

(in ="nms">iran='lgc'>:) contact is contagion

="ppl">Campbell assuming women tolerate germs more than men ='lgc'>='lgc'>--> not in ="nms">iran

='strcls'>**="trms">staging the unbacterial woman='strcls'>**

='strcls'>*body is a closed private property ='lgc'>=/= contagion emanates from bodies that are not properly closed or private='strcls'>*

“="trms">community='lgc'> = the single big="trms">gest source of threat” (our sovereign cleanliness) ='lgc'>='lgc'>--> ='strcls'>*bacteria as other people='strcls'>* مجاز مرسل metonymically (not just ="trms">="trms"nttrm="metaph,metamorph,metabol,metal">metaphorically)
="lsts lst1">•degenerate human
="lsts lst1">•homeless man
="lsts lst1">•transvestite
="lsts lst1">•street sweeper
="lsts lst1">•

(cleanliness is always sovereign)


="large lg1" stl="font-size:142%"> if ”(deep) ideology ='lgc'>=/= (critical) thought” ='lgc'>--then='lgc'>='lgc'>--> fantasy ='lgc'>=/= ='qstn'>?

‘deviant’ mobilizes deep-seated fears and fantasies ='lgc'>='lgc'>==> images that are visually intense ='lgc'>+ build exceedingly successful brands

critical analysis can move from thinking about ="trms">symptoms as indirect expressions of deep ideology (="trms">paranoia) ='lgc'>--to='lgc'>='lgc'>--> ='strcls'>*indirect expressinos of structurating fantasies='strcls'>*

(brands know that) ='strcls'>***fantasy ='lgc'>=/= ideology='strcls'>***
="lsts lst1">•="ppl">Lacan ='lgc'>='lgc'>--> even when patients could ="trms">articulate their ="trms">symptoms it didn't seem to dissipate ='lgc'>='lgc'>==> ="trms">symptom was a constitutive core of their own subjectivity
="lsts lst1">•Zizek ='lgc'>='lgc'>--> ideology='lgc'>: fantasy structuring out ="trms">social reality itself ='lgc'>=/= an illusion masking the real state of things
="lsts lst1">•="ppl">Marx, ="ppl">Freud, Zizek ='lgc'>='lgc'>--> ="trms">symptom ='lgc'>=/= a thing behind which secret content is hidden
for ="ppl">Marx ='strcls'>*the secret is in hte form of commodity itself='strcls'>** (='lgc'><='lgc'>--but='lgc'>-- commodity as a central ="trms">symptom of capitalism) ='lgc'>--="frds">Sina='lgc'>='lgc'>--> in the form of the hair-styles in The Magicians TV series


from ="trms">symptom (="trms">veil) ='lgc'>--to='lgc'>='lgc'>--> sinthome (screen)

='strcls'>*sinthome='strcls'>* is not directly analysable ='lgc'>--="ppl">Campbell='lgc'>='lgc'>--> images of bacteria are ="trms">symptoms of the Real, not the ="trms">symbiotic order, because the Real un="trms">symbolizable
sinthomes organize the subject (without them the subject would be ob="trms">literated, Zizek)

(psychoanalytic paradigm ='lgc'>='lgc'>--> emerging research in ="trms">marketing='lgc'>:)
="lsts lst1">•sustainability practices’ fetishistic disavowal of reality can serve to exacerbate ="trms">ecological catastrophe
="lsts lst1">•the inherently ="trms">narcissistic ="trms">nature of the ="trms">consumer needs others to suffer in order to derive pleasure from (="trms">consumer) objects
="lsts lst1">•reinvestigation of ="trms">consumer desire as jouissance ='lgc'>='lgc'>--> a ="trms">perverse pleasure in the “mad destruction” of our bodies and minds
='lgc'>}='lgc'>='lgc'>--> examples of critical ="trms">marketing pursuing emancipatory un="trms">veiling procedures
='lgc'>--='not'>✕='lgc'>='lgc'>--> sinthome can offer='lgc'>:
="lstsrd">1. an ='strcls'>*analytic strategy for feeling out='strcls'>* the c="trms">ontours of ="trms">symptoms
="lstsrd">2. directing us to a new ='strcls'>*="trms">question we may ask of texts of all kinds='strcls'>* ='lgc'>='lgc'>--> ='strcls'>***why do they take the form that they do='qstn'>?='strcls'>*** ='lgc'>[='lgc'>=/= what ideology is beneath them ='lgc'>='lgc'>--> at the level of the latent contents (meaning) of a ="trms">symptom='lgc'>] ='lgc'>--bacteria='lgc'>='lgc'>-->
="lsts lst2">◦why do fantasies about ="trms">community, sex, death, deviance take the form of the bacteria='qstn'>?
="lsts lst2">◦what is it about bacteria that is so compelling that it provides a structure for this array of ="trms">phenomena='qstn'>? (='lgc'><='lgc'>-- we can ask that at art/artists use of biology)

='strcls'>***the problem of bacteria for humans='lgc'> = the problem of living with others='strcls'>***

bacteria ='lgc'>--think='lgc'>='lgc'>--> the problem of surviving in large, alienating, cross-infecting, co-dependent populations ='lgc'>='lgc'>--> ='strcls'>*metonymy between immunity ='and'>& ="trms">community='strcls'>*
="lsts lst1">•مجازمرسل metonymy ='lgc'>=/= structural similarity تشابه
='lgc'>==reveal='lgc'>='lgc'>==> disciplines of ='strcls'>*biology='strcls'>* and that of ='strcls'>*political organization='strcls'>* are closely related ='lgc'>[='lgc'>='lgc'>--> to understand fundamental concepts such as individuality and ="trms">agency we need to frame the immune ="trms">system not as a biological but a politico-psychic-physical ="trms">phenomena='lgc'>]


='strcls'>*munus='lgc'>: public service, duty
='lgc'>{munus='lgc'> = onus ='lgc'>+ officium, ="trms">obligation ='lgc'>+ office ='lgc'>='lgc'>--> root of ="trms">communitas='lgc'>}
co-munus='lgc'>: to be part of a ="trms">community='lgc'> = to be a giver and receiver of the munus, which has a kind of coercive connective power
="prgrph">-anyone outside this gifting cycle is described as “immune” (='at'>@="nms">apass)
="prgrph">-munus='lgc'>: a gift (a contractual ="trms">obligation that one has with the ="trms">community) that marks one's entry to ="trms">social life


the immunity/="trms">community dynamic is a negative aporetic dialectic پویایی دیالکتیک آپورتیک منفی (='lgc'>=/= dichotomy دوگانگی) ='lgc'>~= immunity='lgc'>: a process that always involves an open ="trms">system of self-de="trms">finition that consistently produces self and other


antibacterial sinthome gives form to this ambivalent ="trms">position as individuals in ="trms">market ="trms">society ='lgc'>='lgc'>--> our lives are preoccupied with ='strcls'>*identifying and controlling enemies='strcls'>* and ='strcls'>*incorporating allies='strcls'>*
="lsts lst1">•combatting computer viruses
="lsts lst1">•fighting terrorism
="lsts lst1">•containing immigration
="lsts lst1">•controlling pandemics
="lsts lst1">•choosing ="trms">consumer objects
='lgc'>}='lgc'>='lgc'>--> ='strcls'>*immune mechanisms='lgc'>: identification, location, incorporation, expulsion='strcls'>* (='lgc'><='lgc'>-- we all do it, ="frds">Sina, ="frds scrmbld">Pierre, etc.)

='lgc'>[='strcls'>*='lgc'>]bacteria='lgc'>: indirect way of talking about the overpopulated, deviant, teeming, dissolutive ="trms">world we live in ='lgc'>='lgc'>--> terror of overwhelming dis="trms">integration of our individual being (='lgc'><='lgc'>-- artists want this='qstn'>?!)

='lgc'>[='strcls'>*='lgc'>]autoimmunity='lgc'>: when the human body ='lgc'>+ body politic goes into an overactive defense, seeking to strike at the enemy and cause harm to itself

life has become a complex of protective ="trms">systems that in turn attack us ='lgc'>--="ppl">Derrida='lgc'>='lgc'>--> democracy='lgc'>: an autoimmune ="trms">system

how autoimmune ="trms">systems can be ="trms">interrupted='qstn'>?


biophilic fantasies of bacteria as ='strcls'>*messmates='strcls'>*


='strcls'>*when we worry about bacteria, we worry about others='strcls'>*
='strcls'>*to have contact with ="trms">society is an unavoidable, necessary, disquisting, all-embracing gift='strcls'>*

(in West and elsewhere) individuals who identify their fellow citizens as undesirable obstacles to their freedom, health, wealth ='lgc'>='lgc'>--> antibacterial brands

(in Germany) ="trms">integration ='lgc'>='lgc'>--> overdeveloped sense of our own immunity

="display:block;white-space:nowrap;margin-bottom:-1em;overflow:hidden;">...................................

='lgc'>[Mary Douglas='lgc'>]

bring bewitched (in Sudan, Azande) ='lgc'>~= finding oneself the victim of embezzlement اختلاس (for ="trms">modern person)
='lgc'>=/= fear (="trms">category of ="trms">horror)


dirt='lgc'> = disorder

eliminating dirt is a ="trms">positive effort to organize the environment (='lgc'>='lgc'>--> we are not removing something) ='lgc'>='lgc'>--> creative movement

cleaning='lgc'>: to relate form to function, to make unity of experience
='lgc'>~~> part of the project of ="trms">religion (atonement)

pollution='lgc'>:
="lstsrd">1. ="trms">instrumental ='lgc'>='lgc'>--> change someone's behavior
="lstsrd">2. expressive ='lgc'>='lgc'>--> (a general view of) ="trms">social order

pollution ='lgc'>='lgc'>--> claim ='and'>& counter-claim to status


sex pollution ='lgc'><='lgc'>='lgc'>--> body pollution

="large lg3" stl="font-size:110%"> sexual d="trms"nttrm="danger,stranger">anger ='lgc'>='lgc'>--> ="trms">symbole of ="trms">relation between parts of ="trms">society (hierarchy, collaboration, distinctiveness of ="trms">social units)


expressive over="trms">systematizing ='lgc'>='lgc'>--> (sometimes) necessary to ="trms">interpret beliefs

="trms">cosmologies with pollution ="trms">symbol

="large lg4" stl="font-size:111%"> reflection on dirt='lgc'> = reflection on ="trms">relation of order to disorder, being to non-being, form to formlessness, life to death

rules of purity ='lgc'>~= comparative ="trms">religion

(primitive='lgc'>:) sacredness ='lgc'>~= uncleanness


='lgc'>[an idea of='lgc'>] sanctity='lgc'> = (a little more than) prohibition ='lgc'>}='lgc'>='lgc'>--> to protect profanity from divinity

="large lg5" stl="font-size:149%"> hindu ='lgc'>='lgc'>--> relative notion of pollution
cow dung is relatively pure to a Brahman priest, impure to a god

='strcls'>*respect ='lgc'><='lgc'>='lgc'>--> pollutio[...]