[...]nd offer *pilotage*

the model perfroms by eschewing اجتناب contradiction and equivocation =/= the baldachin (my graphs, atlases) elaborately figures both equivocation and contradiction --> *it equivocates about contradiction*
[equivocate: in Medieval Latin perfect passive participle of aequivocō “I am called by the same name”, doubtful signification]

Verran (in baroque form juxtaposing an engineering object with an art object) identifies diagrams as capable of effecting *dual rhetorical shifts*, effect possibilities of moving between speaking from and speaking to --> open up possibilities for equivocatign our contradictions + (representing =) *equivocating over what exactly is represented*[<-- in apass this is what i always do, in a way my project]

(@apass, attending to iconography opens up a space for asking:)
****what are doing here together?
****what kind of pilotage does this diagram offer and to whom?


(a way of abandoning the idea that these objects are essentially different) --> attending an object as:
•story
•diagram
•


...................................

intermingling the sexuality and materiality of bodies with the transcendental concepts and questions of spirituality and religion

to re-insert the body back into religious imagery

queer religious imagery

culture-jam
weaving their desire and bodies back into an exclusionary narrative

(un)critical faith

sexuality, gender, and bodily regulation in ...


deep inextricability of religious and secular discourses in constructing the body, as well as the ways in which such discourses alone can never tell the complete story of gendered and sexual bodies and practices (Wetzel)

...................................

Saadia Toor

() within the neo-Orientalist discourse [~= liberal modernity as embodied by ‘the West’ and Barbarism as connoted by Islam] ‘the Muslim’ enemy is today configured as both misogynyst and homophobic (with an essentialized Islam comfortably posited as the roots of illiberalism[= presented as the mark and the evidence of Islam's radical alterity from Western civilization])==> “civilizing missions” [such as my orientation course (as an ideological cover) in Germany] + [Hoda's bottom-lined subjugated self puts her on such “mission” (‘to rescue women’ and) ends any discussion with her (about women, or Islam)] }==> essentialized and monolithic (and flattened) ‘Islam’ emptied of history, diversity, complexity, and dissent نفاق -- devoid of any internal complexity and in fact incapable of effecting change from within
[--> critical use of #islamicated instead of “islamic"]


organic intellectuals (of the empire)
(authentic) native informants
brave and courageous ‘victims’ of Islam
•Rushdie one of the strongest voices within the clash of civilizations framework, in popular support for the Global War on Terror
•Manji's narrow polemic and cultivating a persona (of young smart queer woman) ==> new Orientalism
•Hirsi Ali an authentic ‘victim’ (“I used to be a Muslim; I know what I am talking about” -saying things that liberal ‘politically correct’ discourse will not allow Whites/non-Muslims/Westerners to say)
}--> ideology of Empire --> [a neo-colonial project:] discursive construction of an essentialized Islam

a range of “misogynist cultural” practices:
•FGM (female genital mutilation)
•honor killings
•the ‘cult of virginity’
--> they all predate islam and are common to Animists and Christians of the sub-Saharan region as well as Ethiopian Jews

liberal rhetoric of saving Muslim women


when some illustratives are pitched as a sensitive response to racist Islamophobia, but taking part in the mainstream discourse on Islam and homosexuality

‘Islamic-ness’ of the subject-matter

(the strange idea) that all Muslim countries are Islamic


part fiction, part ideological label, part minimal designation of a religion called islam (or “west”)
-How really useful is “Islam” as a concept for understanding Morocco and Saudi Arabia and Syria and Indonesia (or Iran)? [Said asks]


return them to the ‘chardivari’


(Toor's notion of) ‘patriarchal opportunism’ : “whereby patriarchal structures from families to nation-states strategically select elements from an ideological ‘toolbox’ in their attempt to gain support for the sexual regulation of women.”

Toor showing how impossible it is to think of ‘Islam’ as being the source of Muslim women's problems:
•(an ordinary story) runaway marriage --to--> a battle for the consolidation of class and patriarchal power played on a national stage; a case (of Saima) abounding in the established and familiar postcolonial binaries of East/West, tradition/modernity, public/private, sacred/profane
*class struggle is itself always already a gendered process, both discursively and materially*
clash between different and competing patriarchies or patriarchal arrangements --> the status of women within kin-networks --> the role of marriage in consolidating class power ==hence==> the rhetoric of marriage as something too important to be left to the men and women concerned (in Pakistan: ‘marriages = cementing relations between men’) --> “controlling female sexuality across class lines” [--> a very specific anxiety over female (sexual) agency* + complexities of patriarchy within Pakistani society] }--> “Among other things, they demonstrate that ‘Islam'--whether as a basis for individual/national identity, as a religious and cultural system, or as a set of injunctions encoded in theological and juridical textual sources--is always/already an internally contested discourse rather than a monolithic and internally coherent thing.”
(--> understanding of) the ways in which ‘the law’ itself is constructed and operationalized; delightful colonial legacy called the “Family Laws” (part of the penal codes of India, Pakistan, and Bangladesh);
•zina (zena, illicit sex, adultery, premarital sex) --> far from being an expression of religious piety at the familial or state level, the zina law is wielded as a potent weapon of control and extortion by families of ‘disobedient’ women + the rights that the moral authority of Islam grants the women against their families }=/= the manner in which the mainstream media in the West constructs the role of Islam in the lives of Muslim women (~ everything to do with Muslims is explained by ‘Islam’) =/= Khan's research on incarcerated women leads her to conclude that poverty is an important causal factor in the imprisonment of women under the charge of zina in Pakistan (structural adjustment policies imposed on Pakistan by the World Bank and IMF from the 1980s on) --> larger global political and economic processes
•a transgender couple charged with perjury under the Pakistan Penal Code, and not under ‘Islamic law.’ Supreme Court would rule in their favor, the judgment drew on the presence of the figure of Hermaphrodite in Ancient Greece to Islam + discussed with sympathy by mainstream media + well-organized and politically savvy hijra community in Pakista
}--> @Hoda, since she is interested in women's status under purportedly Islamic regimes
}==> Islam is not the overarching motor within purportedly Muslim societies that mainstream discourse would have us believe

(Rastegar > Toor:) “it is typical of much human rights discourse in the Third World to focus on [...] practices of regulating women's bodies, especially those identified with Islamic law, while ignoring socioeconomic concern.” @Hoda

Toor's two distinctions [=/= collapsing all forms of ‘Islamization’ resulting in a serious misunderstanding of the social processes at work]:
•‘Islamization from below’ : rise of (voluntary) public piety among Muslims, adoption of particular styles of facial hair by men and of various forms of hijab by women
•‘Islamization from above’ : the ways in which structures of power—from families to states—deploy ‘Islam’ in order to control women (and men)

(Toor:) Shah's cogent critique of the fetishization of the ‘community’ in ethnographic literature


a society defined by ‘a history of’
•dictatorial regimes (with support of the U.S.)
•(under siege from joint pressures of) a corrupt ruling class
•a heavy debt burden
•predatory and conspicuous consumption
•ongoing (neo)colonial intervention
==> cultural identity becomes a contentious issue & women's bodies become sites (for these cultural politics and the class struggles they embody)
~=> regulation of women sexuality : the key hegemonic move through which consent across social classes can be secured**

the increasing interconnectedness of different parts of the world at economic, political, and cultural levels (= globalization) ==>  intensification in the dynamics of social change ==> anxiety ==> (greater) regulation of women (in kin-networks as a response to political, social and cultural anxieties under globalization)
[This was just as true of Europe during the period of capitalist modernization in the 18th and 19th centuries, and of colonized and decolonizing societies in the mid-20th century =/= Islamic exceptionalism = a form of Orientalism operative today : an exclusive focus on ‘Islam']


haq bakhshwana (in rural Punjab): the daughter of a propertied family is ‘married’ to the Qur'an, or, in some cases, to a tree—so as to prevent her share of the family property transferring to her husband's family --> women are both the property of their kin (symbolically and sometimes literally) while having rights to property themselves


Toor suggesting in her analysis a healthy dose of skepticism towards projects that present the ‘Muslim world’ --and asking how (in a Foucauldian sense) is ‘Islam'[~ the idea that something stable and immutable called ‘Islam’ exists anywhere] being deployed, by whom, and for what purpose? “Is it being used as an ideological tool, does it serve as a spiritual haven, or is it invoked as an identitarian response to the ravages of a globalized world?” (Toor)


(unpack we must)

***to unpack different islams (for different actors who deploy it)
‘islam’ certainly cannot be unproblematically deployed as the explanatory ‘variable’

Toor in her example cases showing that the ‘islam connection,’ when it is there, is varied, complex, and sometimes contradictory (=/= mainstream discourse on Islam)

(i want Hoda to make her categorical labor harder, i want her to make historically and socially contextual analysis, not just take shortcuts towards generalization predetermined by a priori categories (of Iran, Islam, women), rather to begin with the empirical reality)

...................................

a new legible object of analysis (in writing culture): qualities, trajectories, aesthetics ==> writing became tactile and compositional, an attunement, a response, “a vigilant protection of a worlding” (Stewart)
*writing = a way of thinking*

[*]precarity: register of the singularity of emergent phenomena, the way that they accrete, accrue and wear out
(=/= recognizing self-identical objects, metaculturally marked)

forms of perceiving (seeing, thinking) are themselves emergent

a writing that hones attention to the way that a thing (like precarity, etc.) starts to take form as:
•a composition
•a recognition
•a sensibility
•some collection of:
•materialities
•laws
•movements

obvious: totalizing dramatizations of the thing in itself

precarity can take the form of:
•fraility (living in it and through it)
•a sea change
•a darkening atmosphere
•a hard fall
•the barely perceptible sense of a reprieve
•

ordinary things (=/= melodrama) they matter because they shimmer precariously

...seasons magnetized to tones of voice and a quality of light

place (=/= immpasive corporeality) : affective charges:
•a mantel of redemption
•a glacier of impatience
•a high desert of anxiety dissected by fault lines of rage
}--performed--> in **little scenes of recognition** (--> “visceral complicity of those laying claim to a composed tactility[...]” =/= naturalized order per se)

(Tehran's?) drawn curtains: physical shadow of a state of hardening, a rotting from the inside out
(...curtained people, they suck the) *gestural sensory attachments of seeing and being seen* (into a world in which things are dark)

precarity ==?==> intimacy (of people in place)

(in winter with T-shirt and sandals) the townie body unfazed by the cold, endearing, a little heroic

an imaginary --> a logic of some sort --> abstracted ==> become a thing in itself
or, a thing simultaneously virtual and concrete
like the road, made not of dreams per se, but of laws, of ordinary practices, military surges, and construction technologies

...intensities pass from body to body:
•human bodies
•animal bodies
•machine bodies
•bodies of thought
•ecosystems
•visceralities and noumena
•histories
•the seamless habitus of supermarkets and credit cards
•

(Stewart's) precarity's form: compositional + decompositional

attachments, temps, materialities, states of being

[*]description: a writing culture lodged in emergence, generativity, potentiality

things that come into form through an assemblage of affects, routes, conditions, sensibilities, habits

what it means to meet the world:
(Stewart) *as a nearing* [=/= raw material for exploitation]
(Heidegger) as the ringing between composing subjects and objects
(McCormack) felt as ways of going on in the world
(Deleuze) as increases and decreases, brightening and darkening
() in a cartography distributed across a field of intensities and durations
[=/= rush to incorporate them into a representational order of political or moral significance]

...................................

[*]epistemology = stories of knowledge from before that somehow we are still living with now (#fable)
Geroulanos -->{ Ardrey --to--> Kubrick's african genesis : “weapon fathered man”
technology + prehistory (in postwar period)
“tool ==> man"}

...................................

knowing images
epistemic image : knowledge-based pictorial gestures (in my work without) --> organization + collecting + demonstrating theories + scientific tools + direct references to natural objects
--> searchable interfaces (+ desire for condensed information)
(**list ==> searchable**)

(Apianus's early modern cognitive horizon -->) eye: another organ used to calibrate settings
activated eye --> new empirical pursuits

my epistemic images : work of an image fetishist

bestiary: animal character diagnosis

[horses]
(from) genre of taking care of the animal: veterinary --to--> chiromancy: profiling of the animal conditioned through the serial nature of list (==> control)

...................................

Brancaforte
readings of the apparatuses framing Olearius's books
tradition of representing Persia in the West (Xenophon and Herodotus)
narrative elements of Olearius’ works remain largely unexamined


Brentjes

elm naghli (artistic research knowledge) =/= elm aghli (rationality)

(science) elm in Iran <== (10th century written in Persian:) limits of the world [hodud al-alam] + pharmacological medicine + (translated ~= adaptations of) astrology

10th century --> gradual decline in literacy in Arabic ==> Persian treaties on sciences

rag-shenasi (knowledge of the pulse) --> Avicenna

روضة المنجمین

rowzat (روضة to look) [~/=? nozhat نزهت] ~= garden ~= astrological site
-(iran) university garden =/= (greek) university gymnasium


book: expository discourse (رساله توضیحی، تفسیری، نمایشی)
•poems on the subject
•تحسین و تمجید lengthy laudatory adjectives to describe the dedicatee:
◦patronage of the courts
◦the teaching circles
◦the family lineages of professions
◦the existence of “amateurs de sciences” (the private individuals interested in science)
•anecdotes (historical or legendary)
•questions and answers
•observation on the usefulness and the excellence of knowledge in general


...................................

ethnography:
•set of methods for knowing about social relations [--> storytelling] (=/=?)
•cultural-analytical scholarship [--> analysis]

ethnography: [*]ethnographic stories = generalizations that intervene (~= instruments that make intervention possible <-- a knowledge product in contemporary sci & tech studies STS)

ethnography: stories that have in them a capacity represent the world in ways that are generative for the people and practices that the stories are about + authors (+ their peers + readers)

****(from) postmodern concern about the authority of the author --to--> a concern about partiality and generative critique****
@apass #feedback
(Verran giving voice to what my concern and interest is in artistic research environment)


the question of how to re-present others (their diverse practices) on good faith? <-- moral
~~> the bad idea of “good faith =/= bad faith” ==> assume a moral high ground that we have no reason to argue in favor of

altering oneself to good faith = altering oneself to the possibility of double vision

(in ethnography) good faith: writing generalizing stories that intervene, because of the partiality of research and analysis (not despite of it)
•good faith analysis: having faith in it being possible to write stories that are generative for *some of* the practices we study + for *some of* our peers

(stories --Verran-->) two moments of generalizing:
1. *onemany* form ==enable==> abstracting
2. *whole-parts* form ==bring==> a situating moment
~={ Star Wars apocalyptic stories (single vision) + lived social bodily realities = (Harawayian) many-headed monster }--> #Tehran index

ethnographic research is always embedded in multi-stakeholder situations

the Verran is proposing
=/= writing stories that narrate what collaborators hope to hear
=/= hardening the categories of the everyday

[*]generalization: (performative) ways of making and negotiating different realities

(Hinde -->) adequate story: objects that *find* audiences ~= *pointing to* (<-- performative) ~/= *pointing for* (<--Verran-- invite them to do work to see their own ontological commitments)
@apasa, research on performativity entailles when not to be performative

ethnographic story: re-performance / re-presentation of some here-now
•description: storytelling event


working indexically with an infinitely complex here-now

indexicality depends on posing a somewhere or something else that is real in a different manner ~= performativity


(Hacking:) we recognize the collective enactment of knowledge practices in devising re-presentations --Verran--> ethnographic story: (first ans foremost) making reality (=/= the idea that reality gives rise to re-presentations)

a generalization: a unified text, narrative, exemplifying and enacting a particular time and space --condense--> here-now
}--> recognizing how ethnographic stories deal with necessarily being just one of infinitely many possible stories of a herenow

(John Law:) ethnography: a method of assemblage : enactment of presence, manifest absence, and absence as otherness

#Tehran index
attending to indexes for herenow that embed two logics generalization: one-many & whole-parts
1. one kind of story embeds a logic of one-many generalization --> represents its here-now as an example of something in general [--> story = evidence base of a general statement about human, world, erc.]--Kwa--> *romantic*
3. one kind of story embeds a logic of whole-parts generalization --> presents its here-now by first building this world [--> story = an emergent entity on a vague whole]--Kwa--> *baroque*

20th century history of complexity theory

*romantic =/= baroque ways of doing complexity*
--Verran--> we should use both simultaneously ~= Haraway cyborg double vision

---> go to Latour's analysis of Ambassadors painting (~= illustration of an ethnographic story)
•technique of anamorphosis: invite the viewer to shift their perspective --> *they are invited to do the work of recognizing the alternative logics of generalization*
•agential instrumentality
•dual logic: ambassadors & skull
•skull/brownish object --signal--> a ‘viewer’ must ‘lean over’ in order to see the database (in Verran's example) as authoritative & as autonomous and *capable of making new kinds of knower* emerge (worker, storyteller, ethnographer)
-

my image assemblages are whole-part generalizations, one-many pictures, vague whole with emergent parts

#workshop on training two modes of generalization, use of drawing and image making, writing ethnographic stories


(artists typically make the mistake of making these two identical -->)
*indicator =/= outcome*
•indicator: for example you implement something
•outcome: a change in behavior (= accomplished indicator)

*one-many generalization*
x is one of many possible stories about X in general (--Latour--> purification:) spacetime specificities are transformed into general claims }--> abstracting
=/=
*whole-parts generalization*
x is a participant on an assemblage where all actors are somehow emerging parts --> one does not yet know what X is or may become (X remains a vague whole) (--Latour--> translation work:) working a number of herenows into the picture }--> situating

--> how to write (ethnographic) stories embedding the dual logic of generalization? = *how to arrive at a non-relativizing non-universalizing description that nevertheless works as a generalization?*
==constitute==> generalization: an irresolvable tension
<-- interventionist potentiel

narratives that allow both:
•information exchange (handling information correctly)
•unexpected cuts in information exchange (cutting the world)


what is gained in the interventionist potentiel [of stories; for example of the skull in Holbein's ambassadeur, magic database in Verran's ethnographic story]?
-enabling double vision

•the worker has to be equally magical about her own monitoring repertoires (apass cloud attitudes)
•to intervene the ideas of smooth and wellfunctioning development bureaucracy
•reflexivity: what the ethnographer sees as she is shifting her position and beginning to focus on a different (whole-parts) generalization [=/= simply a matter of being transparent about one's analytical choices]

(Sina:)
storytelling ~= bullshiting
storytelling ~= analytical social science

deflating claims (for example we have never been modern, etc.) do not afford possibilities for intervening


(why i use comparing stories in my lecture performances -->) the act of [*]comparing : a central aspect of seeking to contain the dual logic in one story --> (Strathern > Holbraad & Pedersen > Verran > ) peculiar intensification of the act of fieldwork


good faith analysis : stories that are explicit about the double vision through foregrounding within the story a figure that enables *switching*
•stories that never intervene in a way that was imagined (before the study was carried out)

(Strathern's) [*]partiality = incomplete + committed : a description is always part of a whole, which can never be known as a totality, and it is political (biased)

lecture performance ~= brining the effect of a story to life as generalization --> infra-ontological + epistemological work

...................................

Kwa

[*]holism: the ideal of integrating all the workings of nature into one whole

1950s --> a special relationship between the holism and the computer (the idea that if the assumption of holism is fed into a computer model, the computer faithfully reproduces it)

early 20th century --> notions of the complex unity of (living) systems ==> romantic conceptions of nature
*complexity = romantic holism =/= reductionist*

romantic tradition of complexity : to see an underlying unity in a world of heterogeneous objects and phenomena (Rousseau, Cuvier, last two thousands years, [is religion romantic?])


romantic scientist's moderate version of Kant's Copernican Revolution:
•Rousseau
•Humboldt --> ***to arrange the facts, not successively on the order in which they have presented themselves, but according to the relations which they have between themselves*** [~~> a sort of paranoia]
◦the idea that to see that Humboldt was able to see takes a “sensitive observer”
•Whitehead --> physical systems with endurance as the measure of their stability
•Tansley --> ecosystem ~= superorganism
•
=/= baroque (--Kwa--> neobaroque):
•Leibniz --> every bit of matter can be conceived as a garden full of plants : each drop of its bodily fluid is also such a garden ==> ***it is the direction of looking that matters *** (mode of attention)
•Deleuze
•Whitehead
•Darwin
•Benjamin
•

bestiary = baroque + romantic

*romantic complexity (looks up) =/= baroque complexity (looks down)*
•looking up: integrate individuals (who appear to be a heterogeneous lot) at the phenomenological level to a single entity at a higher level of organization --> (plants and animals, individuals) are*functionality integrated* [<-- my problem with the notion of community]
◦looking up to the world of platonic forms <-- a process of abstraction
•looking down: a table of companions --> (plants and animals, individuals) are *cooperating*

(romantic conceptions of) society as organism =/= (baroque conception of) organism as society


(historic) baroque
-grand style of 17th century
-(insist on) strong phenomenological realness --> sensuous materiality
-materiality flows out in many directions (=/= confined within) ==> blurring “individual =/= environment”
-inventiveness:
--music--> the ability to produce lots of novel combinations out of a rather limited set of elements
--theater--> (logical development of plot =/=) sequence of monologues and allegories ==> action


Leibniz baroque philosophy --> monad: individuals not linked to form greater systems (they don't even communicate), but they affect each other
--Deleuze--> each monad had its context represented inside itself (as fold) [more important the monad --> richer its world]


metaphors of romanticism:
•organicism
•system --> (in graphical representation) depicted by connecting lives between constituent elements (=/= monad)
•

Whitehead --Deleuze--> a neobaroque philosopher --> possibility of a chaotic side-by-side existence of mutually exclusive realities
(baroque era) harmony: art of counterpoints (bringing together independent voices)


German baroque (Gryphius, Lohenstein) --> nature = [*]ruin: heap of highly significant fragments =/= seamless web (@ERG website)
•fragment: independent individual things with a monadological structure (~/= postmodern understanding of fragment)
•link (between them) = reciprocal reference =/= connection
◦(references remain in their) *allegorical immanence*
•


World War II ~=> systems theories (attempt to explain the structure and behavior of complex objects


Charney + von Neumann
deterministic description of the atmosphere
“long-range forecasting”
computer-based metrology
==> *field* became the essence of atmospheric state (field =/= structure, phenomena such as cyclones, fronts, cyclogenesis, frontogenesis)
<--Lorenz-- a given that the atmosphere is a single whole

romantic & nonromantic Darwin
evolutionary theory
phylogenetic tree
-“war of nature ==> higher animals directly follow”
-individual organisms engage in various interactions with each other ==> speciation

Tansley (fulfilling a romantic expectation with regard to complex systems) --1926--> maintenance of equilibrium by ecosystem ["life = equilibrium"]
=/= Schrödinger (showed that equilibrium is unfit as a metaphor for life) --> life = islands of low entropy (complex locations) in a sea of high entropy (of decreasing complexity)


Lokta
(evolution of) chemical systems = general systems


Patten
ecosystem ecologist
“ecosystem = natural control system” ~= (single equilibrium simple cybernetic) technical control device <-- the metaphor of *automatic machine* (taken literally)
representing whole ecosystems by (mathematized and fit for simulation on digital computers) models


1960s 70s --> system ecology
--lurck--> (romantic trope of) rigorous functionalism [every little plant or insect had its place as a cog on a giant machinery]


Rene Thom
chemical reaction kinetics
biological morphogenesis
catastrophe theory: slight change in a single variable of a system can give rise to sharp discontinuous change
==> existence of multiple equilibria


Slobodkin
game theory
management of natural systems


Prigogine + Stengers
brusselator device (--> strange attractor) --> behavior and evolution of complex systems --illustrate-->
•discontinuous development
•bifurcation (points at which the system may go in either of two directions --> the system behaves as a whole)

local random fluctuations (around a mean) --> bifurcation point --> the system as a whole evolves to a new order
=/= cybernetic system (control center)
=/= steam engine (governor)


Robert May
the more complex a system is, the more likely it is that small fluctuations (will be just large enough) to be critical
complexity ==> unstability
~~~~> chaos theory


(for Prigogine) fluctuation: essential condition for order of physical universe, life, civilization
[the most humble aspect of the behavior of matter:] white noise --(chaotic phenomena)--> order [on macro level]

turbulence <-- cannot be predicted (deterministic approach), but we have empirical certainty that they will appear

55BC --turbulence--> Lucretius’ De Rerum natura (philosophical poem on the nature of things)
(his basic metaphor of) nature: hydrodynamic flow of particles in free fall, in swirls, in vortexes
‘small cause ==> disproportional nonlinearity’ : ‘random collision of some falling atoms ==> constitution of world’
--Serres--> (Lucretius) heterodox tradition (=/= orthodoxe)


romantic & baroque are ***discourse =/= paradigm***
•discourse (available to draw from)
•paradigm (to succeed another paradigm) [<-- to be careful as an artist, the fantasy of genesis]

•since the 19th century romantic complexity had been the more orthodox discourse
•since 1975 baroque complexity became the focus of interest
}=/= new conception of reality

•romantic complexity --favor--> stable structural metaphors (self-correcting cybernetic machine, Gaya, etc.)
◦criteria can be established (more easily) --> delineate emergent wholes (*abstract criteria*)
•baroque complexity --favor--> swarming individuals metaphor (population of individuals in turbulent motion) --> delineate emergent wholes (*situational criteria*)
◦conceptual problem of baroque: there may be higher level order, but what is it?
◾(it is not) stable patterns of communication (<== if patterns exists they are short-lived, individuals take part in several wholes rather than in one)


body = turbulent phenomena par excellence


*****
--Deleuze--> the very idea of “concept” is different in baroque thinking : [*]concept = an allegory, a narrative =/= a symbol of the cosmos <-- romantic idea of concept: a cosmological order that is grasped by the thinking subject

the uncertainty (of the world) in the baroque case is ontological [=/= epistemological --> uncertainty is an effect of not knowing enough]

...................................

(i say in iran, instead of public jurnalism we need more) *public anthropology*

...................................

(Stenger > Stewart > vivid pragmatics ~=)
(McCormack > Stewart > radical) [*]empiricism: if you walk in the woods --encounter--> the unthinkable profusion of forms --> material-aesthetic registers of (mobile & immobile flickering of) is and was (=/= sensory details described)
•[*]description: accidental glimpse of what matters + what shifts its matter in a moment of recognizable though unnamed and partial significance

tonal differences
a spark of color
a modulation in tempo
half-patterned expressivity
--of--> a scene teemingly differentiated and marked by thresholds of matter

when a tree is “charged and transfigured” by a violent sunset
Stewart + Dillard

a thing becomes a call to word

(Harman:) objects themselves, like voices or forms of writing, have style

Stewart > Dillard's causal logic of bizarre but categorical predation:
a small frog perched precariously on a lily pad in a pond, its back end already strangely slumped in the water. Then it suddenly deflates
its skin “ruck, and rumple, and fall’ and then “formless as a pricked balloon, lay in floating folds like blight scum on top of the water”
--suggest--> its style
=/= exempla of a generality
=/= embodiments of something

*points of precision* in moments, scenes, forms, and states of matter

an image synesthetically remembered --> engineered bridges of the purely social or thee purely natural imagine a flatly describable world composed of fully present states of being

...the wind forms blades in the sea like lines on a page

description: an approach to an ungraspable thing --> deliteralizing

remainders

(distributed gap between residents’ reports and police determinations:) [examples of semi-events (half-witnessed):]
•a dangerous-looking animal moving about on a man's property turned out to be a black plastic trash bag blowing in the wind
•threatening graffiti on a lawn were markings made by phone company employees
•a strange noise was wind in the trees
•a report of a man licking the locks on doorways of apartments on North Pleasant Street (--> suggestion of this licking everywhere remained)
•a blood-soaked glove on the ground outside the DB Mart was a pink glove (-- establish--> pattern of possible hands in roads)
-
--Stewart--> **an staging ground for people's perceptive** --> **attention to the weird possibilities emergent in the ordinary**
==> *mysterious patterns with precise details* [= ajayeb] --> (bring into relief) a background, a zone, a worlding in which things become perceptible (in a weirdly realist way)

[explanation =/=] stranger faithfulness to the spirit of the unnamed thing they witnessed ==> moved to make a report (something is a little off)

(if there is grounding it is grounding in) world's variegated poesis --> ([*]description:) to make room ([for its] emergence --into--> theory)


A walker with a routine gets used to the little apparitions of something throwing together in his or her vicinity
(questions of points of contact:) what to do with your eyes?

([against?] positionality of) writing from the ground

(memory of a city:) a contact aesthetic of histories and rogue trajectories set in motion by every object encountered

harshly half-formed world

germinal aesthetics

channels of autonomous objects lay down stakes and swerve at points of contact with the itineraries of other things ==create==> a distributed zone of *robust realism*

the real (of X): transversal arrays of qualities or activities (like musical refrains) give order to materials and situations, human bodies and brains included, as actions undertaken act-back to shape muscles and hone senses

(to sharpen) realist attention to things


[*]life: ontological entertainment

unfulfilled systems littered the kitchen
tangent to an elsewhere

gleamingly restored eighteenth-century perfections <-- Cinderella's mansion
...of autonomous objects lying around...
a zone of randomly abandoned X
against the background of nothing
visceral avoidance
pretty and fresh as blueberry pie
townies (how i am not a townie where i live)
•townie: loyalty to the expressivity of things
sociality of a wedding party (filled with roles and dressings)
crazy ricochet..
perfectly ordinary...
...long-ago layered over the wood (necrotic غانقرايايا)


“expressivity sliced through matter, word, and action, locking them together in a harshly half-formed world”


writing Cinderella diaries --> questions of realism
•what kind of real we enter?
•her realism (bring her) --into--> a rough contact with objects human and non-human
•Cinderella does things to and with them (her animals) [and reverse]

*social pressure ==> (people) make descriptive mistake*

a problematic (for example afterlife of a tragedy) --that--> inspires X --to--> speculative interest in forms
•Cinderella stating to noticing things (rumors, gossip, realism)
•gossip: realist attention to things

the world were his secret
loved the smell of the cold
in the night's dark hours

demanded our co-emotional sharpness
the world literally burst into color on the home side --and--> went gray in the instant of passing over the edge
no one knew their names...
...the energy of small things...
as if the point of living was to...
mosquitoes drew blood...
a helmet of white roots
...painted hyperbright colors in paint so flat it makes my fingertips dry just to look at it
dull dark oversized furniture
collapsed piles...


(nothing ever happens without first) registering a commitment to exhausting webs of complication

learning from mice --> dark little tunnels of limited choice


(Stewart's) points of precision: (of any act or story) what matters is the singularity of an angle of approach (a surprise contact, an opening onto some world's cocomposition, momentary flourishing of some capacity) [=/= a meaning]

shaken profusion in things =/= rush evaluative critique

so ordinary and problematic

so the idea of writing about “clean” started being interested in this website: https://www.politicalconcepts.org, and the desire to write a political entry point for them on the idea of clean in the 20th century

also after i moved to Brussels May 2016, the affect of dirty

to have a little talk or jam on the notion of “clean” and “clean body”

i have been scribbling on its metaphorology for a while, thinking with it about the 20th century political thinking, institutional thinking, criminology, xenophobia, morality, and many other things. it is a key term for me.

•difference and indifference regarding the foreign body and urbanism
•clean's stakes in architecture, toilet, the primordial element of architecture
•the clean body in Marx and its geneology in the left
•origins of morality in Freud
•xenophobia in crosscultural histories, Islam on hygiene and kofr's dirt
•Nazism and racial cleansing --> aesthetics & politics
•Victorian sanitation, sanitas
•pollution
•anality
•animality --> domestic life (Tehran, Brussels, Cologne,)
•metaphorology of ‘fesad’
•loose analogies of clean/dirt
•pure bodies (being threatened by violation of impurities)
•


readings:
-Koolhaas, toilet
-Sennett, Flesh and Stone
-Ashenburg, Dirt on Clean
-Serres, Malfeasance
-Ahmed, pure bodies
-Vom kleinen Maulwurf
-


in terrestrial ecosystems:
detritus
dead particulate organic material (as opposed to dissolved organic material). It typically includes the bodies or fragments of dead organisms as well as fecal material
typically colonized by communities of microorganisms which act to decompose (or remineralize) the material

...................................

(in clinic)
each method enacts an object of its own =/= approaching a single object in different ways

in 19th century Western philosophy, ontology was coined as a powerful word for the given and fixed collection of what there is
(Annemarie Mol)

ontologies ==> there is no longer a singular “it” to look at from different sides
ontologies are not exclusive, they allow for interferences, partial connections, sharing practices =/= mono-realist singularities

[*]politics: (is not one of otherness,) it is about fights; not between people (a politics of who) but between versions of reality (a politics of what)

the value of “what is,” what western philosophy calls “normativity” and its counterfactuals suggesting “what could be” (--> are different ontologies?)

yet ‘ontologies’ is ill-suited for talking about many things:
•ways in which goods and bads are performed in practices --> Xiri
•conjunction with pleasures, pains, ecstasies, fears, ideals, dreams, passions --> apass
•various shapes that processes may take:
◦causal chains
◦back-and-forth conversations
◦tinkering and caring
•theorizing how fingers taste
•what drugs afford to bodies and bodies do with drugs
•migrant ambitions and guarded borders
•garment factories on fire
•soy for Dutch pigs being grown in the Amazon
•(or when we give feedback to eachother in apass??)
•
--Annemarie--> we need to be able to play with other words (other than ontology) @Sina



*valuing
*facting

(let's learn and engage more in valuing, and not facting. not that things or practices “have value” but how they are valued, given value or worth to them)

valuing (when done as ritual nothing follows), might include variations of:
•measuring
•assessing
•appreciating
•qualifying
•tasting
•judging
•critiquing
•praising
•caring
•

***(more than aften) a mode of value developed ‘here’ is put to work ‘there’ [= generalization]
--Annemarie--> (pertinence of) ‘where questions’
(costs of) generalization ==>
•stabilizes what counts ==> silences subjects (<-- do it, but pay the cost)
•fosters proving, not improving
•offers managerial solution, not citizen satisfaction
•
•

(a modern sentence:) people tend to think that their quality of life depends on themselves, that means: what ‘you’ are going to do about ‘you being miserable’

the (good or bad) worlding of university's counter-fact-ism and functionalism

(Manning's mistake:) “evaluation or valuation techniques ==> boosting” (=/= tinkering*)
(in rehabilitation clinic) scale of independence to map the condition of a person --> a process in which valuing is transformed from a ‘tool for improving’ into a ‘tool for proving’

(enough food)
shifts from ‘want’ to ‘need’

counting calories (=/= enjoying food) --> orchestrate guilt (=/= satisfaction) --> limit oneself --> hide hunger
[*counting* (a protestant value?) has been a behavioral technique to produce self-conscious being, still a way of making responsible persons, “counting the number of times they were hit...” *rhetoric of counting (a socio-material practice) ==> civic world witness*]


rumors travel
facts travel
practices travel


clean city --> (19th century quest, classic goal of) hygiene

what do citizens value? <-- let's (take a step back and) ask that (@NRW cultural fund, governmentality Regierungsfähigkeit, the city of Cologne)
[this question is asked by people in certain socio-material practices with stakes in producing citizens, such as professional of cleanness municipal responsibility ==often==> citizens disappear]
-maybe we like the lively dandelions (repertoire of green) and messy weeds (repertoire of clean) that grow in the cracks

being happy with cleanliness
being happy with seeing people cleaning --> seeing municipal care

leanring ‘where question’ from Annemarie: if you are local that doesn't mean you are local --> ***the local is not obvious*** : the local does not explain itself in its own terms, it is rather explained in terms that have traveled from elsewhere --> this is not to isolate the local, this is not against *traveling of terms*, rather, an argument for specificity: to ask ****which terms from elsewhere are relevant here?**** @Tehran:
what at stake there
what effected here
(what it means in my village?)

traveling of knowledge =/= traveling of repertoires of speeking
functions of import and embedding (something from another time or place in your present argument)

*there is no empirical without language*
there is no local without travel

(@Xiri, Hoda, to urgently shift from who to what)
(from) ‘who question’ of politics: who gets to talk? (like “do women get a say?”) --to--> ‘what question’: “what is made of women?”

[metaphors of doing]
(neoliberal legacy of) isolated acting objects =/= complex global-local inequalities
historical traces of the acting in the image of the fighting muscular man throwing a spear [~-> Arash kamangir آرش کمانگیر ~/=? my play with the bow and arrow in apass;] =/= digestion, eating (as “doing something” that you cannot control), plants growing, smelling (is not acting?)

...................................

*assemblages*
-continuities require ‘work’ to constitute them as ‘well-formed assemblages’
-the emergence of a stable assemblage requires ‘translations’
-(we should) search out the catalysts, enablers or inhibitors of processes that interest us
-how varied and multiple qualities of agency unfold as effects in assemblages that encompass both human and nonhuman forms, and how these effects subsequently achieve particular outcomes for different parties

(organic food) market <==emerging== ideological desires of embedded entrepreneurs who innovate within dynamic material-semiotic systems

(Foad stressed that assemblages are characterized by the condition of) ‘territory’: contexts that engender more or less conservative orientations of assemblages toward fixity
(Sina emphasized that assemblages are also characterized by the condition of) ‘abstraction’: the unique character of how an assemblage mobilizes new compositions of material and expressive thing
}--> relational territories of heterogeneous stuff territorialized [by value] and abstracted [by price]

can we trace consumption as it unfolds?

-family assemblages are characterized as collections of distinct but related units, things that are never the same twice, but somehow hold together and maintain coherent pathways through time
(Price and Epp)
-(for people who move often) ‘home’: something that needs to be continually recreated by combining all sorts of elements in imaginative ways--home is a hybrid (=/= simply there waiting for them)

an “I love you” --enter--> assemblages in manners that catalyse (or inhibit) ongoing hybrid relations

levels of analysis is always unexpected [=/= purification]


modern separation between ‘believing in unicorns’ and ‘managing environmental disasters’ [~/=? ajayeb] ~ modern separations/boundaries: science/mythology/politics/religion/leisure (<--Latour/Haraway-- this is a problem) ==> ***purify components of our cultures***

‘program of intervention’: a purposeful attempt to construct realities by enlisting various allies : intermediaries establishing alliances between products, institutions, celebrities and consumers in ways that improve sales and mobilize stable relationships --> institutions attempt to strategically shape assemblages
(Law, Moor, Araujo, Ruiz)

marketers may try to establish stable brand images by mobilising networks of celebrities, scientists, consumption communities and various media outlets --but--> are contested, there is no ‘lead actor’ in assemblages

[*]marketing: iterative attempts to weave together networks of products, services or brands with heterogeneous allies in order to extend the usefulness of a particular market offering across wider consumption assemblages in time and space
-marketers think in terms of catalyzing interactions and consistencies amongst stubborn, messy and dynamic assemblages of spaces, representations, things and consumers

knowing: an intervention in the world
(Bettany)

[*]ethnography: stories that have in them a capacity to represent the world in ways that are generative for the people and practices that the stories are about @constantvzw
(Winthereik and Verran)

in the case of data streaming: what are the people, objects, texts and practices that constitute processes of assembling?
-in our research let's not prioritize either people or things in advance ==> unexpected sources of influence in markets and consumer cultures @Foad
-to map together material/technological as well as linguistic aspects of consumer culture: narratives, phenomenological techniques, etc.
-consumers ‘become’ during consumption
*[?why become interested in] consumption/markets: hybrid networks of narratives, objects, devices and practices (that [it seems] are necessary to create conditions for any ‘human’ action)*
(still use other more old-fashioned research techniques: depth interviews [Xiri], phenomenological methods [], hermeneutic analysis [Sina], etc.)
-(how to account for) tech-mediated flows of information and knowledge that pass through the massive assemblages of the Internet
-majority of interactions are technology-to-technology and system-to-system interactions

this assemblage-thinking is against[?]:
•Virilio's way of ‘questioning technology'--for him: “to be a subject or to be subjected, that is the question.” he sees crisis in the temporal dimensions of the present moment: the lack of a future-oriented longer time-frame connects “real time”, pollution, and economic inequalities. All of them result from a lack of shared responsibility for the future. (<-- noted by Hubert); or: “The now immaterial environment is connected to the “terminal” body of men and women with interactive prostheses who become the virtual equivalent of the well-equipped invalid.”
•Guattari's machinic (=/= simple construction partes extra partes): omnipresent homogenized capitalist exchange value
•Nancy's ecotechnics: critique of globalization and sovereignty
•Avital's narcotics: on Heidegger: the notion of ‘addicted to technology’ --asking--> under what conditions we could arrive at a *free relation to technology*? being ‘fast’ --> on the run ==> dumps understanding along the way. (for Heidegger) freedom depends upon Dasein's openness to anxiety ==diverts==> addiction [a certain type of being-on-drugs] }--> drugs have something to do with technology? @constantvzw
drugs in warfare: taking pills (or tranced by nohe مداحی جنگ) into superior performance, technologizing himself into the war machine (hero on heroin) --> technically calibrated culture
‘chemical prosthesis’ (a technology of the human) has been part of man-machinic hybridizations
-hallucinated exteriority
-stimulant, opening another hallucinogenre in life, at the edge of being
-our culture is bascially the history of ‘high culture’
(Avital suggests) drugs [master object of considerable libidinal investment] have been about exploring ‘fractal interiorities’ (and not exterior dimensions)
ecstasy of intoxication, forgetfulness, mimetic poisoning (of literature [= singular staging of the imaginary]): as sedative, as cure, as escape [= forced decision upon the subject]
-for Baudelaire opium became the transparency upon which one could review the internal conflict of freedom, the cleave of subjectivity where it encounters the abyss of destructive jouissance.
-(Emma Bovary had busted) a logic of reappropriation, collapsing the dreams of restoring a self
@constantvzw's investment in the critique of hallucinated plenitude and pure communication (enabled by digital media) --> transcendental telepathy (being online/connected over distances in a Facebook sense)
-pleasure and liberty values freely exercised upon a coded body
*hallucinator: a creature of simulacrum*
-what is wrong with the social media stream addict? a transport going nowhere; addictive, artificial, and beside oneself; [genuinely clean or drug free ~=? being exposed to existence, placing one's body in the grips of a temporality that pains]; phantasm of lack in abstinence; (like drugs they are) linked to *a mode of departing*, to desocialization, (like the activity of writing) nonproductive and somehow irresponsible, being-in-drugs (being-in-Facebook) supposedly resists the production of real value (incapable of stabilizing the truth of a real world); figure of drifter/dissident: obsessed and entranced, narcissistic, private, unable to achieve transference; movement of the simulacrum without address;
speed: going nowhere fast

...................................

[Campbell] on marketing theory

bacteria: entities that threaten our secluded sovereign cleanliness

our ideas of bacteria are shaped through the filter of advertisements for antibacterial products


[*]climate change: “[t]he moment I turn the engine of a car and ignite the 165 million-year-old microscopic fossil faunae, connecting me to the 35 billion ancient barrels that are drilled, fracked, refined, and transported every single year. Climate change is in the 100 trillion objects that are in, that are the Earth, traversing the stomach lining of the Burmese python and the Atlantic Meridional Overturning Circulation, which churns a quarter of the planet’s heat flux. Climate change is the daily operations of simplification, extraction, purification, replication, and acceleration--all of which are needed to create the philosophy of ‘progress’ that is embodied by nearly every human in this world.” -Campbell
= *a context which will last for thousands of years and will be the fundamental starting point of every action, every thought, every expression of organization*
==> irreversible *death of difference* (biodiversity), end of “human project” (--✕--> despondency دلسردى)

creative foreclosure of the old World
preparing for an end without apocalypse @Jassem
(we need to) experiment with (organizational forms of) justice, ethics, politics, reason**

Holocene ==> fundamental modes through which we organize still today:
•births of language and religion
•concept of resources and exchange
•invention of all known technology
•development of agriculture
•development of domestication
•development of urbanization


Campbell's posthuman
•computation of life
•laboratorization of life (simple categories of liveness and deadness over the last 30 years)
•miniturization of life
•complexification of life
•automation of life


relation: smallest possible unit of analysis, extremely prosaic and mundane ==> world
theorizing in the way of relation (as in feminist science, actor-network theory, or nonrepresentational theory) ==Haraway==> engendering a more humble, more modest attitude in the human observer --✕--> Meillassoux's non-relational theory

(since Kand) western philosophy has been epistemological [~ investigating human relationship to things =/= ontological]
--> correlations (between thinking and being), we turn things into affordances when we think about them --> correlationism: we only have access to the correlation between thinking (thing-for-us) and being (thing-in-itself) ==> ‘all knowledge is relative’ [=/= realism]

Meillassoux's absolutes:
•there might be something outside thought

lack of a necessary ultimate cause or meaning (facticity) --Meillassoux--> fundarnental source of being (ontological contingency ~ “facticity itself is necessary”) : no ‘higher’ or ‘supreme’ force or reason (metaphysical, physical, spiritual) is guiding it [~ total ontological absence of a necessity] ==> *contingency* is absolutely necessary in the universe

“Everything in the universe is without reason and is therefore capable of becorning otherwise without reason.” --> this has happened already at least 3 times (where new sets of laws enlerge from nowhere):
•Big Bang
•life from non-life (==> new laws of biological life)
•thought


absolute is wider

“two billiard balls strike into each other, resulting in both balls flying off into the air, or fusing together, or turning into two immaculate but rather grumpy mares, or into two maroon but rather affable lilies”


(@apass)
every research agonizes about:
•the ontological status of their ‘objects’ (of enquiry)
•the epistemological status of their knowledge claims

--Campbell--> we need to “go ontological” about consumption, global warming, (hyperobjects)
hyperobjects:
•viscous (literally real, and you cannot throw it away)
•non-local
•larger on the inside than they are on the outside
•they call for forms ofjustice, ethics, politics and reason that are beyond humanist economies of identification and representation

social constructivism ==> everyone's interpretation of the real is legitimate [equal status of interpretation] =/= (Meillassoux's) speculative realism


understand the world at the level of the hyperobject <== we are creating (consumer) objects that are massive in scale and temporality

inter-generational justice (imagining till your grandchildren)


service-dominant logic (of consumer research) =/= object oriented (more than humanist/naturalist trophies)
service: that intangible value extracted from stuff by humans --to--> the increasing ability to separate, transport, and exchange information, apart from embodiment in goods and people

Meillassoux's arche fossil ~=? jinn
witnesses of the universe before humans

objects  withdraw  infinitely  from  humans
universal quality of all objects: *reserve*
==> (narcissistic) philosophy of a uniquely lonely human fate [--> popular contemporary depiction of human with one foot in animality and the other in consciousness]
----> then how *withdrawal* (should) play out in social theory?

Lingis's ‘imperative’: worlds are filled up with imperatives (human and nonhuman) that summon us --> enmeshed pre-cognitive, atavistic, technological, embodied modes in which we respond to the world --> how this does not get recuperated into the existing models of sociology

[flipside of withdrawal:] to think of capital: an  extraordinarily force overthrowing any imagination of an alternative --> there is no possibility of ‘intervention' in Capital ==> ‘accelerationism’: an inside-out radicalism, believing in unleashing productive forces of human wrought to continue its dynamism : “the only way out is to plunge further in”

Campbell: ‘withdrawal from capital' = passing through the eye of the needle

[that which is expressed in philosophy, political economy, science and science fiction, and in transhumanist, lifehacker, accelerationist movements:] *flight from consumption*
}--✕--> Campbell's *speculative consumption*
what if consumption has something relational about it?
(we must become interested in consumption @apass, Pierre, Foad, constantvzw)
*non-correlationist marketing theory* [=/= correlationism: humans doing things in the world to inanimate objects to make immaterial effects happen ~-> access]

interobjective consumption

...................................

ask anyone to give a definition of ‘food’ --> ‘a source of fuel or energy for the body’ --> most people will give you the engineer's perspective of the world when they are asked =/= the marketers know that everything we buy has a deeper, emotional motivation behind it
innocuous purchase:
•pleasure-seeking
•status seeking
•identity-building benefit
•

ask anyone to give a definition of ‘clothes’ --> ‘textile materials that we use on our skin to provide protection from heat and cold’ =/= marketer will tell you that clothes are portals to different realities

*we don't buy bread --> we buy sustenance for the soul
*we don't buy lightbulbs --> we buy illumination
*we don't buy lipstick --> we buy dreams

****food is not fuel, but fashion****
that means:
•food is a psycho-social comfort blanket
•we use it to compete for status
•we use it to define boundaries between ‘us’ and ‘them’


obesogenic
obesity


‘superwicked’ problem (in social policy):
-those who are causing the problem are attempting to solve it [for example food marketing's power trying to solve obesity (~= putting Dracula in charge of the blood bank)]
-time is running out

(this is absolute bullshit -->) “we simply need more education to finally understand that X (for example junk food) is bad for us”


(Campbell:) fashion brands (with their 400% growth in the last 20 years) have intensified their campaign to change the perception of clothing: from a functional investment in practical shelter to a vital projection, extension and affirmation of one's very identity

(shift in manufacturing and delivering) *fast fashion* (spearheaded by the Italian design house Benetton, but perfected by fashion brands Zara, H&M and Forever 21) mimics luxury fashion trends at very low costs

increasing efficiencies in production ==> increasing inefficiencies in consumption

*psychological dissonance*: the uneasy feeling that your laptop, car, trainers or coffee machine is no longer ‘right’ [stimulated in two principal ways in marketing:]
-1- physical obsolescence (<== down-grading the quality of product)
-2- psychological obsolescence (<== acceleration of the ‘fashion cycle’: the social phenomenon whereby a design moves through bleeding edge to mainstream to despised mainstream)
-3- ***to make clothing (or any product) a vital prop that is needed to create authentic sense of who we are*** (<== protagonist: Chanel-clad Parisian on the rain-soaked cobbles of a Montmartre morning, the sweat-soaked Nikes of a determined athlete in an empty basketball court in the Bronx, etc. disseminated through Instagram, Pinterest and Tumblr. [--> this works together but in reverse in film industry the protagonists wearings and style are used to sell that specific identity who wears them])
}==> *every single person cares about the clothes they wear*
-4- *to re-categorize clothing* (perceptual categories are critical to marketers, for example tourism brands worked hard for decades to change the idea of a holiday abroad from the category of luxury to that of necessity, clothes have moved to the status of a coffee to grab and go) <== equivalencing: degraded quality of the garment allows a decrease in the price [==> powerful psychological effect compounded by the retailscape: shoes in are sold on rails like packets of sweets, T-shirts offered in basins at the check-out, etc.]

***advertising (images) = secular magic***
==inducing==> a powerful desire to indulge in the fantasy of being:
•a solitary and steely-gazed athlete
•a sophisticated and urbane Parisian girl
•

Campbell: “The moment that I say that fashion brands do not affect me is the very moment that they have”

pleasurable daydreaming innate to us all

marketing is often a practice of *breaking taboos* ==guarantees==> brand success

detergent, apparel, car or cosmetics brands ==produce==> the monolithic, repetitive idea of ‘clean flawlessness’ that infiltrates our value systems

clothes = portals to different realities

*enclothed cognition*: the influential way clothes change psychological mood, the way clothes allow us to take up certain social roles more authentically

Alessi: fashion is social (its Latin root ‘factio’: a group of people acting together) =/= Campbell: i use clothes (fashion) as a social grammar to communicate with these others

universal clothing in sci-fi is such a lie, because that would remove one of the primary ways in our culture that we have for expressing ourselves


we need to change the manifestation rather than deny the yearning }--> Campbell proposes: slow fashion, re-categorization of clothing back to investment in long-term, high-quality items

...................................

[title]
nonhuman rationality

(Meillassoux's) speculative realism ==> climate change = a new world (for which we do not have categories)

Meillassoux's concepts { nonhuman + rational --Campbell--> ontologically think about climate change =/= (despondency & passivity) equivocal status of climate change }==> bleak optimism: climate change has already happened + human civilization must learn how to die in a way that is a *creative and just foreclosure of the earth's organizational forms*


organization: an environment-making process
--> drawing of ‘general lines’ in the fabric of the whole ==constitute==> most basic mode of existence
--> making of some sort of cut in the universe to simultaneously create & order an inside from an outside [~ *bracket ‘a’ reality out from an undifferentiated plasmic whole* ~= framing]
==produce==> elements of a reality that can be controlled by human intervention

*how we frame climate change will determine the future of life on earth*
[--Sina--> that is why we need more curatorial skills: variational + organizational]


frame: strategic device, a mode of coping with the hugeness of reality (framing moves:)
1- bounding --> defining, separating, assimilating
2- stabilizing --> fixing, delimiting, controlling
3- bring into view --> empirical, technologies of representation, controlling

frame:
•useful models for viewing reality
•recursive lenses through which that phenomenon is measured and acted upon

climate change and new frames emerge side-by-side:
climate change as:
•externality
•superwicked problem
•anthropocene


**what if climate change is unframeable?** [<-- art is good at dealing with this]
climate change qualities:
•unboundedness: hard to separate what is climate change and what is not
•incalculability: intotalizable effects ==> emergencies and materialities that are beyond known forms of planning and organizing
•unthinkability: it escapes each time we try to capture it empirically, organizationally, psychologically

}--> *questions that have no logical or empirical answer ==> ontological* (they concern its ontology) ~ we do not see its fundamental being

end of empirical/logical = beginning of ontological (secular)
                                           =/=
end of empirical/logical =? beginning of eschatological (nonsecular)


}--Campbell--> **ontologization of climate change**
*climate change = the world we live in =/= a problem within the world*

[*]climate change: the absolute context that determines what is possible + what has replaced a previous world
(i find Meillassoux + Campbell argumentation more convincing than Morton's hyperobject)


climate change as “problem” (that can be framed), “thing”, “within the world” [=/= the world: generative context from where problems emerge ==> forms of organization without precedent] ==problem==>
1. epistemological assumptions (+ expectations + responses)
2. unable to encompass (the qualities of climate change)
3. misrecognition of climate change


speculative realist idea of world

[*]speculative realism: a strategy for thinking, organizing, solving at the *widest rational angle: a form of thinking and acting that is concerned with the fundamental structure of reality in its absolute and unconditioned form (=/= manifestations of phenomena) ==> to deliver metaphysical truths unto the world without deforming them with the forceps انبر جراحى of one's own epistemic apparatus
(as) ontological threat ==Campbell==> escalation and absolutization of ethics (*that is necessary to aithentically occupy it*)
@apass: constant investigation of one's epistemology (=/= ontology) in artistic research
--Sina--> the danger of ontologization...

**massively expansive vista of rationality** =/= disavowing rationality

(the old philosophical idea of) the absolute =/= equivocal status

bleak optimism: organizing without hope <== climate change has already happened
--> how to die : a creative form of foreclosure that unlocks a justice that cannot exist without realizing the ontological dimensions of climate change


frame: general organizing device ==>
•define problems
•diagnose causes
•suggest solutions
(their) argumentative strength ==influence==> organization

frame --> define climate change ==> produce climate change --through--> (the work of:)
•problem-identification
•claim-making
•attribution-laying
•boundary delineation
•counter-framing
•bridging
•amplification
•constructing identity-forming vocabularies and discourses
==> *alter an audience's ideological beliefs*

climate change literature has been dominated by economics, (geo)engineering, legal theory/policy studies ==> solutions (to climate change) --invoke--> markets, technologies, policies (with differing criteria about what constitutes legitimacy, authority, efficacy) }<--Campbell-- *before they get a solution, the phenomenon has already been scientized, politicized, mediatized, organized*

indigenous framing of climate change
drawing from indigenous cultures in the hope that a deeper emotional maturity might lead to a deep engagement with the environment which ultimately bestows life }--> framed as an existential threat ==> (question what it means to be) an ecologically interdependent species with moral agency @Chloe2

eschatological cliche --> “existentially significant activities are no longer possible ==> the loss of meaning” (=/= Cinderella)

[*]frame, framing: enfold audiences into an enclosure that is conceptually accessible

for example
•*ecological modernization* : a frame for climate change that seems to enclose the grreatest number of diverse stakeholders --- uses carbon as a way to engage diverse stakeholders, a centrifugal locus that is calculable, non-political, scientific ==> presents opportunities for innovation }--Campbell--> short-term strategy: a reification process that transforms climate change into “the carbon problem” ==> production of carbon markets that ironically serve as creative new modes of accumulation <-- reifies ecological maladaptation
•*catastrophic framing* of climate change --> backfires, moomerang effects, causing audiences to disbelieve the entire message
•*frame-bridging* --> when two issues ostensibly different are linked in complementariness in the same sphere as the concept in question (for example emphasizing the religious and moral dimensions of climate change ==> environment central to faith
•*emotional framing* --> we are suffering from a deficiency of *emotional knowledge* about climate change (=/= deficit of information) ==> locus of problem moves to the psychological affective realm ==> elevation of the problem to an existential threat or trauma --> (climate change becomes a factor in *identity formation*) we become more ecological in our cognition behaviour, affect
◦managers in organizations perform complex ‘affect-based’ work to translate the broader social emotions of climate change into the *local emotional landscape* ==establish==> new norms ==> alter the emotional salience of climate change (in the workplace) [<-- 26/06/2021 this has become the dominant framing in artistic research environments @apass, Pierre, Chloe2]

*(successful) frames: work through the integration of the phenomenon into a reality that is manageable* (=/= Campbell)
focus on the sustainability of discourses that are imaginable and thinkable and connectable with people's existing world =/= focus on the reality of the moving target


‘climate change’ politically more palatable مطبوع به ذائقه than ‘global warming’ in conservative circles

discursive evolution of climate change:
•1932 --> externality --> economics
•1960 --> wicked problem --> policy studies, public management
•1980 --> threat --> public media
•1988 --> global warming --> physical chemistry
•2000 --> contested debate --> science
•1968 --> tragedy of the commons --> ecological philosophy
◦collective action dilemma, common property dilemma, non-commitment =/= responsibility, transnational commons dilemma, historical versus new emitters, fossil fuel lobby and corporate power }--response-->{ develop techniques for more thorough understanding of ecological interdependencies, manage multi-stakeholder interests, unite common goals in public bad game, transnational issue-spanning, pragmatic incremental gains, address value-action gaps in individual consumption regimes
•1990 --> risk --> mathematics
•1990 --> war --> political economy
•1990 --> crisis --> science
•1990 --> catastrophe --> mathematics (used differently in public imaginary)
◦“dnd of days”, worst-case scenario, complete system collapse, extreme events, irreversible, non-calculative, non-gradual }--response-->{ use catastrophe framing to induce immediate action, fix temporal focus on visualization of the possible aftermath to prevent it Disrupt business-as-usual regimes, use urgency and fear to engage immediate action, emotional re-education, emergency planning
•2007 --> super wicked problem --> policy studies
◦time is running out, those who cause the problem are also seeking to provide a solution, the central authority needed to address it is weak or non-existent, current responses discount the future irrationally, psychological short-termism =/= long-termis }--response-->{ incentivize organizations, create path-dependent organizational interventions, progressive incremental trajectory, consensus-building, small coalitions
•2002 --> anthropocene --> geology
◦human-geological epoch (following holocene), new temporalities and spatialities, re-purposed as capitalocene, necrocene,, chthulucene etc. to incorporate political economy dimension of planetary terraforming, plantation, hyperobject }--response-->{ re-settlement of populations, adaption, repurposing the frame: capitalism to blame, not humans; capitalism surviving through exploitation


•negative externality --> should be internalized
•wicked problem --> climate change as threat
•emotional frame --> focus on values and morality
•debate frame --> balance-as-bias: dedicating half of the frame to counter-evidence of climate change --> fundamental paradox of collective action @Chloe2 --> tragedy of the commons @Nicolas
•risk framing --> forgrounding the endemic nature of the problem --> a logic of translatability : ‘risk خطر ==> commensurability توافق’
•war frame (turf wars of positions) --> a problem framing that rhetorically amplifies climate change --> logic of outsideness : ‘climate change = an enemy that is fought against’, (drawing from) emergency logic ==urge==> single-shot unified geotechnical solutions
•crisis frame --> emotional framing --leverage--> temporal logic : a climax point (peak oil, peak carbon, etc.) points to the narrowing window of opportunity to act -->
•catastrophic framing --> (using emotional language) locates the frame in the aftermath of a climate changed [<-- a popular public framing of the problem]
•super wicked problem --> temporal logic of time running out --pointing-->
◦irrational future disounting
◦lack of a central organizing authority
◦
•anthropocene --> temporal logic + pervasive spatiality ==> situating the category in deep time + planetary scale [<-- a frame used by organizations]


[*]problem: analytical techniques that lend themselves to core framing tasks of “what, who, why, when, where” of a particular issue (<-- ‘research problem’ is a foundation of this technique)

define boundaries of climate change --to-->
•focus on who is responsible
•ask why is it happening
•identify when is it happening
•locate where

(Campbell's) meta-observation ==> more each field discovers about climate change ==> category expansion (the more it seems to grow in scale)

*what Campbell finds in the discursive evolution of climate change*: a manifestation of (what the philosophical movement known as speculative realism criticizes as) [*]correlationism: we only ever have access to the correlation between thinking & being, a means to temper the real, to constrain it such that is becomes thinkable to human categories (yoke thinking & being together : we cannot think the unthought without relating it to existing correlates) }--Meillassoux--> never able to get out of the relation being thought and being to distinguish between an object & properties belonging to the subjective access to the object --> bad idea of epistemology ==> recuperates climate change within categories that make it seam manageable =/= (Campbell claiming) *climage change : ontological world* ==> it is everywhere and nowhere, present at all levels and yet absent as a distinct “thing” we can point to


Meillassoux --> how difficult it is to think anything without in some way introducing a qualification that one cannot know it without rendering it “for-us” though our framing = *it cannot be known absolutely*

(problem of access:) anti-realism within continental tradition of philosophy ==> the idea that reality is inaccessible in-itself =/= Meillassoux's attempt to ***fuse reality with speculation in a logical manner***

to deploy speculative leap to defuse the problem of access --> *weird realism* to avoid the paths of analytic thought, positivism, scientism (~?!=> religion, faith, conspiracy theory, paranoia, ,,)

correlationism ==> despite repeatedly showing that it creates massive sudden fluctuating geologic singularities, climate change is still folded back into known organizational coordinates
}--> *interactional openness* (+ temporal boundedness) (@apass) ==> negotiation complexity, high technical policy instrument, multiplication of actors,  multiplication of negotiation tracks
}==> *solutions shift from a field-endogenous catalyst of institutional change --to--> a mechanism of field maintenance*
}--Campbell--> framing of climate change ==dictate==> the organizational structure to address it ==> misrecognize what it is
=/= ***a world [=/= a problem] ==generates==> problems (that no current organizational form can address)***


correlationism (--> prevailing belief that human reason cannot attain certainty in metaphysical, religious, moral matters) ==Meillassoux==> fear of dogma/absolute (deep-seated desire to be non-dogmatic) ==> *knowledge becomes a matter of belief* ==>{ reason undergoes a process of religionizing : ‘reason = a means to buttress claims based on faith’ =/= aiming to capture absolute knowledge itself, condemning irrational claims upon it }==> ***discourage hierarchies of reason (always to slightly disblieve waht we believe) [<-- happens in apass!]


speculative realism ==>
1. *organizational research* (@Chloe2) in the future must be deidicated to finding the right categories to account for a new worl (and not for a superwicked problem)
2. enables us to approach climate change from the *widest rational angle*
3. (‘climate change = world’ ==>) we can begin to theorize the escalation and absolutization of ethics that is necessary to authentically occupy it --Campbell--> bleak optimism: acceptance of ecological collapse + begin the necessary work to organize within the new world of climate change (@Inga)


dialectical process of critique and reassessment <-- absorbed by organizations
•strategic agenda
•framed as an opportunity
•how climate change is always conceived as something “outside” that needs to be internalized by the organization


(Campbell thinking with Meillassoux) laws of nature changing (~ *forms of emergence without precedent* [three cases/advents --> *radical discontinuities rupture the fabric of what has come before*]):
**world of material =/= world of life =/= world of thought**
1. matter: reducible to what can be theorized in physico-mathematical terms
2. life: (understood more specifically as a set of terms:) affections, sensations, qualitative perceptions, etc. (--> cannot be reduced to material processes)
3. thought: understood as a capacity to arrive at the ‘intelligible content’ bearers of eternity (--> cannot be reduced to life processes)
}--> ****n the transition from non-life to life : the laws of biological life were not contained in the pre-life world --> they emerged ex nihilo (they were not immanent in [nor emerged from] the previous laws)****
--> (Meillassoux:) reality can generate advents on its own =/= the idea of vitalism: the idea that reality contains a hidden organization guided by transcendent intervention


to think of an ontological core for climate change where it is regarded as a world (in the Meillassouxian sense) --> situate climate change as a discontinuity --> *new world will create novelty in organization that exceeds thinkability today*

(from the position of speculative realism) what is important is (the “=/=” of) ‘holocene =/= anthropocene’ (and not the anthropocene)
•what did the world look like at the beginning of holocene?
holocene ==created==> epistemological categories that lasted thousands of years and became the most fundamental modes through which we understand & organize:
◦birth of language
◦birth of religion
◦concept of resources
◦concept of exchange
◦concept of exchange
◦invention of all known technology
◦development of agriculture
◦domestication
◦urbanization
==(by this metric)==> ‘climate change = world’ marks the end of organization as we can think it 😱


(let's widen rationality rather than abandoning it)

speculative realism --Campbell--> (a strategy for thinking at the) widest rational angle

example of speculative realism --> Meillassoux's spectral dilemma: [theist] resurrection of the dead (to provide justice for unjust deaths) + [atheist] inexistence of God (to absolve God of past injustices ~ meaningless deaths) ==> it is possible that God might emerge in the future --> complete justice has an ontological & real basis }-->
•the possibility of living according to *absolutizating thoughts* (one of Meillassoux's main tactics is to raise the stakes extremely high to show that *ethical commitments are either absolute or not* [--Campbell--> to speak in absolutizating ways about climate change]) (=/= focus on rthical dilemmas as epistemological conundrums and escalation of ethics to the status of a universal absence of justice ==> despondency + cynicism)

(the problem of) critical philosophy wants to avoid dogmatism, but it also incubates dogmatism because in abandoning any ratinoal access to the absolute (they want to be devoid of the slightest pretension to rationality) it renders this space accessible only by dogmatic faith and irrationality
--> (an unintentional and undesirable by-product of healthy scientific scepticism:) the mild sensible scepticism we hold towards “reality” cab be exlpoited to undermine any and all belief in it : climate change ==> logic schism =/= object of/for knowledge (both sceptics and believers use knowledge to deepen their differing positions =/= to elucidate the situation) [---> go to Tsing's coalescence]


correlationism ==activate==> a deeply seeted belief that *we are a necessary part of reality* (a permanent fixture), even when we know rationally that we have not always been
=/= (more ontologically authentic) non-correlationist perspective --> we are a moment in time
--> speculative realism: تدارکی preparatory device, an attitude engine, a strategic lens (to see ‘climate change = world’):
1. climate change has already happened
2. climate change marks the end of human civilization
}--> how do we adjust?

The greatest challenge we face is a philosophical one: *understanding that this civilization is already dead*. The sooner we confront our situation and realize that there is nothing we can do to *save* ourselves, the sooner we can get down to the difficult task of *adapting*, with mortal humility, to our new reality. [=/= declare urgency]
-Scranton

hope =/= optimism
  |(?)       |(?)
saving =/= adopting
(the world) (to the world)


!!!☠️
[bleak mood]
(climate change -->) multi-leveled death:
•loss of a civilization
•irreversible death of difference (biodiversity)
•ultimate limit of the human project
•
=/= (modernity -->) secret belief that this civilization will last forever

(what could be opportunities for) **creative foreclosure** of the old world --> space for optimism ♥
--> ****preparing for an end without apocalypse**** [= foreclosure, @Goda and Sina dictionaryofapocalypse.com] ([curatorial?] organizing for the end of the world that is an escalated absolutizing commitment to divest justly) --> ****organizing without hope*** [=/=? death drive]

(we need دورویی) two-faced {<-- I think artists from Iran and former Soviet Union countries with *double consciousness* تجربه چندگانگی تجربه دوگانگی are good at *hopeless optimism* خوش بین ناامید}
1. acknowledge the unbounded unthinkabile incalculable nature of this new reality
2. a chance to experiment with organizational forms of justice, ethics, politics, reason (that are without precedent)


{(examining growing boundaries of) climate change ==> increasing category expansion ==> epistemologies cannot encompass climage change reality}--Campbell--> (we are) afforded a chance to ontologize it

speculative realism: a mode of commitment to a non-correlated reality --Campbell--> an organizational strategy ==> a mood --> bleak optimism


unthinkability: refusal to let framing occur

...................................

how mythology is being used in consumer research
[...]
[Tillotson and Martin offering various myth typologies to support theorists in evaluation of myth theories and appropriate integration of theoretical advancements in the field of consumer culture theory:] --> how consumer researchers have sailed though every discipline--from psychology, sociology, anthropology and cultural studies, to literary criticism, history and political economy...
myth has been understood in consumer research from five perspective:
•symbolic
•functionalist
•semiotic
•structuralist
•critical theory
•monomythic


Weber{ modern bureaucratization and intellectualization ==> disenchantment of the world }--> modern experience = rationalization and mythological mysticism ==> marketplace, *no institution has been more willing and able to respond to this (Weberian) desire for enchantment than the modern marketplace* ~=> ***normative preference for enchantment = consumption***
--problem--> *the market remains firmly in charge of myth of consumption, its rewards and its consequences* : marketplace mythology has increasingly become an all-encompassing construct of assorted descriptions and theoretical advancements including the sacred, extraordinary, symbolic and transcendental

myth: a way of organizing perceptions of realities


consumer culture theory

{[Mead & Blumer's] symbolic perspective of myth: how symbols are adorned with meaning and that affect social interaction --> symbolic myth research: verbal/nonverbal forms of communication, with an emphasis on how people behave in day-to-day circumstances in the context of socio-historical structure and ideological of their environment ==> “mythology = narrative” }=/= Joseph Campbell: “interaction with the symbolic ==> mythology”

•Freud's use of mythic stories as metaphors in psychoanalysis ==> (early) symbolic perspective
•Jung's archetype: embodiment beliefs/images ==collectively==> myth and religion }==> “mythology = extension of the collective unconscious into society”
•Blumer's social life: construction built up by the actor (=/= relationship of structures directing human life); ability to act toward oneself, ability to internally define themselves as objects [self with goal] as the symbols of their own actions
--McAdams--> personal myth: narrative storyline as a means to organize meaning in their lives --in--> context <==forms== historical, religious and state-influenced belief systems, culturally specific themes and ideology
}--> identity and society --responsible-for--> life story --negotiated--> personal myth as interpretive strategy
}==> concepts of ‘consumption’ and ‘identity’ in consumer culture theory

identity work =/= personal myth
[Velliquette + Murray + Creyer:] example of tattoo culture: private and public burrs physically with the attachment of personal meaning to physical marking of the skin and symbolically through the personal stories attached to public brands --> *individuals attach meaning to consumption* <== negotiating the cultural tensions <==throu== perception of self contrasted with the influence of institutional structures (race, class, gender, age) and ideological pressure }==> “meaning = dialectic of object and consumer”

•(Jung's archetype ==>) Joseph Campbell's monomyth: universally applicable narrative of mythology (like in Hollywood films about the hero's rites of passage --> experience of life in accordance with the phenomena of time)
myths/dreams find expression in symbolic form --> “participating in ritual == engaging myth”
}--> **consumer research as hero's journey** : Consumer Behavior Odyssey's travelling across America in a motorhome to learn about self, the world, and other people [@Jassme and Mia] --> transcendental knowledge of the American consumer ==> academic literature
(consumer Odyssey found that) ‘the journey’ holds a sacred status that transforms knowledge generation into new mythological epistemologies and opens up new doors to understanding (of consumption)
&
‘extraordinary experiences as rites of passage’ [--example: white water river rafting --> (emergent themes of) personal growth, communitas harmony with nature translated to other consumer experiences]

‘rites of passage’ [~= ‘monomyth']:
•separation [~= departure]
•transition [~= initiation]
•reintegration [~= return]

(river rafting ~=) ritual ~= enactment of myth

}--(Arnould & Price)--> narrative of service embodies the initiation of the journey
‘extraordinary experience' = event & *enchanted temporal period*

liminality: the threshold of a ritual where ambiguity and disorientation occurs before the ritual has been completed [Van Gennep, Turner]

[Dobscha and Foxman:] how a joyous activity is actually stressful and invokes *transcendent experiences of a mythic journey* --> ‘call to adventure’ in a chaotic retail setting rife with conflict [~= buying (the quintessential perfect) wedding dress at Filene]

consumers engage and overcome conflicts (by enacting power, achievement, and mastery ~ mythic agency) and cross the mythic threshold ==> transform consumption process into extraordinary event


Saussure's “words considered as signifiers to signs where meaning is held” & meaning is dependent on difference (and not on concepts outside language) --structuralism--> “myth = a form of speech that exists before ideas”
==> Strauss: [speech and remembrance ==>] pr[...]