[...]” demanding “proof” of me. one way of responding to that demand of name is to give your name as a performance in an amerindian mode: “three were dead before they knew.” that's my name.] The material ritual practice of ‘recognition’ : “Who is there?” and “It's me!” of the everyday life ==> makes us concrete subject (in the ideology in democracy and law) --> independent agents with self-produced identities. (in capitalist societies) **subject: a self-conscious “responsible” agent whose actions can be explained by his or her beliefs and thoughts.** subject formation defines the limits of each individual; values, desires, and preferences. ---- in a way that I realize that a ‘hailing’ was addressed at me, thinking ‘that means me,’ and the answer is what transforms me into a subject : a “mis-recognition” [--> we can open a dossier on prophet and ‘answering’ the call]; [~-> what Tarof hails?] ---- for Althusser being aware of the other is a form of ideology. (how to recognize ourselves outside of ideology?)} (Foucauldian/Althusserian: passively defined by identity ==> mobilizing around these identities --?--> potential for resistance)
(Althusser's) police officer [محتسب mohtaseb?] --hails--> concrete subject
(Foucault's) expert discourses --hails--> sexuality
(Adorno's) mass media --hails--> passive consumer
(Gauntlett's) uncritical consumption --hails--> assumption --> bad worlding
(Mulvey's) cinema --hails--> male protagonist
(Butler's) boy/girl --hails--> gender identity
(Sina's) تعارف Tarof --hails--> divnity ??

***(crafted faithfully?) more potent the tropes, the truer the story***
(without being distracted by scandals and meta-stories?!)

stories traffic in tropes, figures of speech
(the dogmatic and bizzar idea of) “trope-free communication”

*metaplasm, remodeling, remolding,,, inverting meanings, transposing the body of communication,
(in my graphs, or rigs, what a substitution in a string might change the meaning?)

what is the “troping that makes a fleshly difference”?

origin story (~=> establishing origin) ~=> sober scientific report ~=> scales of intelligence ~=> human as master

the “mere” village dog:
-canine Eves surviving in their mitochondrial DNA
-canine Adam through his Y-chromosome legacies

which metaplasmic, remodeled versions of ‘name’ could give ajayeb's being

(in apass I have been against the “what do I want as an artist?” question:)
pay attention to significant otherness =/= reflection of one's intentions

what is the name of the game? complexity, flexibility, opportunism, (finite worlds called:) domestic, wild, feral,
[who is naming the world what?
•accelerationism: “game-over”
•capitalism: “resource”
•technophobia: “obsolescence”
•technophilia: “information”
[...]

[...] /> it is paid for, has a certain architecture, (phallic work)

the intellectual mask...



semiotic of learning and thinking


(Maulwurf,) shit on your head, shit is the origin of all gifts, when a child offers his first donation, “look what I have produced!” I honor you with this Kacke.
--> http://www.sinaseifee.com/VomkleinenMaulwurf.html
how can we bring the variety of animals into the singular butterfly metaphor? (Attar's bird's butterfly effect)

Schmetterling! (parvaneh - پروانه)
(‘schmettern’ in German: v. smash, shatter, slam; blare, fanfare, bellow, roar) --- in schmettern you already have the ‘smashing,’ the butterfly smashing in the windshield, by that we are in the land of technology.

Schmetterlinghaus? (The Imperial Butterfly House in Vienna)
خرمن پروانه

Schmetterling is also a German (Reich Air Ministry) air-to-air missile project developed during the WWII, which is detonated by acoustic and photoelectric proximity fuses (Abstandszünder)



(Jason Bahbak Mohaghegh)


time, space, being, death, subversion, pain, transcendence, victory, blood, Nietzsche, Heidegger, Adorno, Benjamin, Baudrillard,

•poetic violence, obscure elsewhere,
•imaginative reservoir.
•political, poetic, spiritual, or aesthetic sources of inspiration.
•the rebel factor

resistance-fight / ideological dictator
artist-forerunner / experimental thinker
constellation of desire

ambush of destruction =>
...internalization of toxicity
to assimilate the poisonous
mithridatic (“mehr-dad” معجون مهرداد)



what is the dominant information in San'an world?
(ideological and) literary apparatus
issues of belonging and desertion

to endure the direct
epistemic fear

I suggest we go through the rhetorical treatises of Middle East political past century


(mystic war:)
the decadent view of the obliterated


(swallowing partial glances of the)
“extinction of society”
drinking it
these signals of vanishing are forms of training?
a formula of continuation?

ancient models of defense****

مکانیزم دفاعی
other mature forms of defenses:
•sublimation
•projection: a characteristic that one perceives in oneself but seems unacceptable is instead attributed to another person, denial in attribution [still popular Feuerbach's idea of “religion = projection”, “God = outward projection of a human's inward nature” informing secular anthropological explanation] نسبت دادن احساس خود به دیگری
◦it changes the reality (for the person who projects)[...]

[...]ic: proposition for individuals to imagine themselves as both “receivers and givers” (distinction between ‘agency'[as rationally legislated and institutionally validated] and ‘subjectivity'[as unrepresentability])
--> this intervention is successful in greeting modernity as a global responsibility


***decolonization as a populist mode of resistance

otherless individuation:
•the hermit
•the mercenary
•the maniac


the lowest common denominator turned into a metaphysics

authentic malevolence


*objective cruelty* (of the modern epoch and its dialectic strap) can only be undone by (a non-matching iteration of) *subjective cruelty*
*!!!


local: a forced site of radical alterity
(be careful with the notion of premodern local [~= anti-modern] --> retrieved moment of premodernity. --> rhetoric of retrieve and retrieving / remembering / )


(detachment is a genre)

justice: a sacrosanct universal
to protect one concept above all others, (justice)
undeconstructible call to planetary justive**

original philosopher being called:
-Heidegger support Nazism
-Adorno turned his back on postwar German student movement
-Foucault endorsed Islomic front in the Iranian revolution and Zionism at different times

Spikvak's project:
to articulate an escape from the border position of otherness
to make indivuality the culprit متهم beneath the heels of packed generalities
==> a negational subjectivity: preluding any form of existential action that is not politically oriented

(Mohaghegh:) otherness cannot be the best point of departure for resistance --> one walks over the abyss; one does not stay within it

belligerence --> resentment

“an Eastern postmodernity cannot therefore comre come about through the constitution of aplanetary subjectivity, which fearfully resembles the liberalist rhetoric of universalism and in the wrong hands could even potentially serve as an underhanded discursive alibi for globalization, but must arise from the emergence of a supra-planetary subject within the third world that refuses to recognize the very existence of that which calls itself modernity”
--> insurgent: is an elitist --> he pushes difference to its extremity (<-- i do that!)


*the postcolonial arguments continue ti operate within a domain of critical theory that is always articulated from the space of dorment self* ==>
1- absolute annihilation of the other (<=~ my kind of paranoia?)
2- acceptance/internalization of the other --> being for-itself to behold the existence of the other but “not to make use of it”


“a freedom fighter traces his name in fire, and in the frozen throats
He dies”
(-Ad[...]

[...]ve the head of a lion and the tail of an elephant” (--> is this also close to my account of Olearius?!) ==> *devitalization* ==> *damaged subjectivity* + an *alternative historic consciousness* }==> hostile tenant of the before-this [=/= i work on an alternative queer]
(cyclopean view) Al Ahmad's dismissal of media: he is unable to see it as anything but a promoter of infinite pacification --> media =/= local
(a civilizational dichotomy ==>) portray media as abusive of islamic tradition
**rhetoric of endangered cultural subjectivity**
disappearance or extinction of one's own rightful place within the world (<--~~ will to hegemonic mastery)
*(Al Ahmad deduces Chomsky on a global-imperial scale -->) the operation of the media can not be divorced from objective systemic violence : media = instrument of bourgeois valuation

Shariati: existentialism + leftism + islamism
[islamic anticolonialism + neomarxist critical theory (of Frankfurt School)]
(presumed) deterioration of global consciousness + industrialization onto the stage of world history
-homogenized mass --> emergence of automation : an objectified and self-activating process wherein the subject becomes an instrument
“impersonation of the machine” <--Adorno--{totalitarian seizure of consciousness + devastating effects of instrumental reason}
Shariati's writing:
•the third world subject embraces the false consciousness
•self-inflicted cultural betrayal
•predatory-parasitic operation of the colonized imagination }-->
*defilement of the “what once was”
*the elevation of the indigenous as representative of an authentic return
==> ***past as antithesis to the present*** <-- transcendental signified of a precolonial subjectivity [<-- how not to do that while visiting heritage sites such as ajayeb?]
Shariati's defense of the non-western world --> manufacturing an exaggerated imagery of its *now lost grandeur* ==> (its former) essential identity-status
-->{what would Lacan's mirror stage say about this? [--> ‘sudden realization of a complete (specular) image of self =/= infant's primordial sense of her fragmented body’ before it is objectified in the dialectic of identification with the other
[*]subjectivity: spatial relations (--> self-other construct)
[*]the imaginary: the space in which the relation between the ego and its images is developed]
(Mohaghegh:) [eastern] undo the moment of assimilation into a repressive [western] ‘symbolic order'[= the way the subject is organized & how the psyche becomes accessible]
[*]The Real: what cannot be symbolized – what loses it's “reality” once it is symbolized (made conscious) through language ==> the real is traumatic (& sublime?, =/=? media,,) @Hoda}

*cultural extinction*

urgency is (always?) neurotic

(?who and when sends) neurotic demand for an unm[...]

[...] moment of assimilation into a repressive [western] ‘symbolic order'[= the way the subject is organized & how the psyche becomes accessible]
[*]The Real: what cannot be symbolized – what loses it's “reality” once it is symbolized (made conscious) through language ==> the real is traumatic (& sublime?, =/=? media,,) @Hoda}

*cultural extinction*

urgency is (always?) neurotic

(?who and when sends) neurotic demand for an unmediated cognitive intimation


(Khomeini's) omat امت diesenfranchised populace

عناصر گول خورده perceptual perversion


•Khomeini <-- Marcuse (one-dimensional society, that promote a false consciousness which is immune against its falsehood)
•Khomeini <-- Chomsky (how superficial happiness can function as a detraction from the adverse effects of an alienated condition) [<-- Marxist tradition of the “serious” (=/= unreflective state) @Foad, “let everybody be crazed about professional sports or sex scandals or the personalities and their problems --> *consumption becomes ritualized*]
•Shariati <-- Jameson (theory of the “ever-new but always-the-same” within the theatrical operation of political economy)
•Al Ahmad <-- Adorno (skeptical prophecy)
•
}==> principle of utopian potentiality

centers of corruption
pleasure-houses
makeup
games
alcoholic beverages
luxury goods

Marxist tradition:
the underground aesthetic is quickly transfigured into a mainstream aesthetic --always--> in the hands of an authoritarian elite (<-- in apass with Leo we were talking about this)

جنبش mass aesthetic fears becoming official سازمانی

...based on exposing the damage of the global-becoming-local

Al Ahmad traces this “transnational hypnosis” to economic origin (<-- Ali )

(Mohaghegh's judgment on iranian anticolonial ideology:) its ineptitude Ungeeignetheit in realizing the myriad variances that render any medium riddled with paradoxes--derives itself from its concurrent inability to observe the possibility for different subject-positions within the third world

omnipresent deception of modernity

(aesthetic radicalism [ X ) political resistance]
“X” --> limited anticolonialism


(Mohaghegh on)
-Mehrjui's The Cow, offers a moving allegorical journey into the psychic turbulence of a peasant confronted with the obliteration of his premodern world (and thus becomes his lost animal)
-Naderi's Man with a Gun, depicts the material avarice that has overtaken local configurations in the wake of nascent capitalist formations to such a drastic extent that it gives rise to a well-digger's being cheated of his life savings
-Kimiai's The Deers, ...
}--> strong consonance with the anticoloni[...]

[...]peculative realism)]

Khomeini's cassette-tape revolution (radio medium infused with anticolonial propaganda) demonstrates the insufficiency of Benjamin's stance that “mechanical reproduction of art changes the reaction of the masses toward art...”
the symbolic fury of Khomeini's voice is only magnified in its cult-value through its transmission over the air waves, testifying more to MacLuhan's interpretation of the persuasive impact of radio
--> technological media in iranian anticolonialism does not elicit the democratizing effect anticipated by Benjamin


from--> metaphysical awe --to--> banalized horror

each year the islamic republic itself reenacts the arrival of the Khomeini in tehran airport through a procession of myriad cardboard interact and converse with these mock-images of the imam in a kind of makeshift, state-run passion play



post 1979 iranian cinematic renaissance
•medium of film achieved in the decolonized space
•hooked into the contemporaneity of the localized apocalyptic (infinitesimal becomings)
•present as close an interpretation of the unthinkable strangeness of reality as possible
•on an ongoing desertion of the real

Adorno: “works that make socially univocal discursive judgments thereby negate art as well as themselves” @Laura's judgment on the fascist body (--> can consumption be resistance? @Laura: becoming fascist body ==> ? )

the medium of film-making in present-day iran attempts solely to bring the crypto-vantage of the everyday into obscurity-ridden view (to leave less clear --> my pre-2012 videos ‘Vagabond,’ ‘Constant Prince,’ and ‘city of domes’), allowing for a critical distance on the part of the spectator to examine one's own being-in-the-world in raw, blurred form (the truth is haze itself --> Hoda)

exoticization of the local --> reduce it to a nativist enterprise

(Mohaghegh > Tomlinson:) the everyday culture has ingested foreign elements from exogenous sources, with the various elementss gradually brcoming “naturalized” within it =/= image of pure, internally homogenous, authentic, indigenous culture


Sharjah art foundation of the Emirate's *postcultural imagination*


literary front
Hedayat, Yushij, Shamlu, Forough

Hedayat's The Blind Owl variants of a “will to chaos”

middle eastern avant-garde's vision of the writing-act --sketching--> a fugitive postmodern map of escape from its grasp

[in] moments of great social disorder
==> secret societies, iconoclastic trajectories, a type of consciousness that perceives the catastrophic-apocalyptic hint at each turn

(how an eastern or third world vanguard characterize itself in the heart of major historical tremors:) [listen to their *tone of aggression*:]
Nima: “w[...]

[...] the historical* (<-- Sana's current stance, for Sana the world is will and representation):
history: will's vicious reign over existence
art: space of escape (from the profanity of history, a rare fleeting opportunity to reimagine existence as it potentially could have been but never will be (~=? fiction --> is that why science fiction for iranians does not have the same signification?) [=/= redemptive corrective to the barbarism of the will, =/= weapon by which one might attempt to overthrew the will]
•Hegel: (paradigm of a) complete collapse of subjectivity with history. reason is sovereign of the world
*Dasein: work within the preconceived framework (barriers) of historical consciousness in order to modify its stance within the world
•Marx: the intention of restoring humanity to its actual historicity, positivism + humanism, epochal advancement, *dialectical materialism*: placing subjectivity in a state of subservience to a larger “historical reality”
•Althusser --> *interpellation: power first manifactures a conception of the self that it can later subjugate through the surveillance techniques of the institution
*subjectivity exists solely within the revolutionary progression of the prevailing modes of production*
•Adorno: the discourse of individuality within modernity operates as an accomplice to techniques of reification and the overall obfuscation of the culture industry ~= *assimilation/execution of myth by instrumental reason* -->{ art can be understood only by its laws of movement, not according to any set of invariants ~ antinomy: art is defined by relation to what it is not (separating itself from what it has developed out of)
(Adorno + Frankfurt School:) **subjectivity thrives in the decisive act of interpretation, one through which the ideological saturation of society finds itself unmasked and history is restored to its contestatory complexitoes**
•Sartre: existential liberation + historical “engagement” + artistic subjectivity --> writing = a praxis-based motioning toward futurity [~=? accelerationism]

Adorno/Sartre --> ***واجب indispensable search for a writing act tied to revolutionary desire, negational change, futural hope, pseudosalvatinoal intentionality*** [=/= Hedayat, Nietzsche]

==> invalidating mimesis as a legitimate conceptual category (!?*)

through an account of self and world as *mythopoetic entities* (~= willed immateriality) --> *chaos-consciousness* (interlacing experience + thought + desire) effectively disbands the Marxian hierarchy of true and false consciousness by virtue of its dissolution of all paradigms of historical “reality”

nowhere-zone between desolation and the everything --> experiential anarchy ==> the poet/artist (~= X-Men: Apocalypse film supervillain character watching the news of last millennia on TV) stands as the incarnation of history's redemption, saving it f[...]

[...]g act tied to revolutionary desire, negational change, futural hope, pseudosalvatinoal intentionality*** [=/= Hedayat, Nietzsche]

==> invalidating mimesis as a legitimate conceptual category (!?*)

through an account of self and world as *mythopoetic entities* (~= willed immateriality) --> *chaos-consciousness* (interlacing experience + thought + desire) effectively disbands the Marxian hierarchy of true and false consciousness by virtue of its dissolution of all paradigms of historical “reality”

nowhere-zone between desolation and the everything --> experiential anarchy ==> the poet/artist (~= X-Men: Apocalypse film supervillain character watching the news of last millennia on TV) stands as the incarnation of history's redemption, saving it from itself, and therein bringing into perfect totality the fusion of the self, the aesthetic, and historical Being

historicity of the object
historicity of the subject

critical reason =/= instrumental reason

‘aesthetic depiction of reality =/= objective truth of its operation’ --> journalism
(“[*]artist: a creativity independent and existentially self-sufficient entity standing somewhere beyond the matrices of historical circumstance” =/=) Adorno:
1. artwork can struggle to engage directly with the moment ==> find itself invariably entrapped by the artificial presentations and camouflages of the obscenity it challenges ==> “permit the monstrosity of modern society to emerge in full clarity from the phenomena masking it” [--> an epic ==> freezing the dialectic in a rigid back-and-forth of monolithic polarizations and exaggerated narratives of good and evil]
2. delusion of art's distance from the everyday [--> to resurrect the archaic phantom of sovereignty amid a world of unavoidable mechanistic interconnections]
}==> artwork attests to a *fictive template of freedom* clinging to the *delusion of its righteous self-determination* ==> ***a mimetic intercourse between art and historical life*** [<-- this is most desired from artists today]

Adorno's premises (--> “progress”):
•unabashed use of the universalizing abstraction of “humanity”
•detrimental reconfirmation of a world-historical process inagurated by the alliance of enlightenment epistemology and the commodity form
}==> Adorno's paranoiac tone (of infection, contamination, threat) ==> rhetoric of false and true consciousness ==> proclivity (تمايل طبيعى به چيز بد) for perpetual judgment and truth-seeking
--(enlightenment pathology)--> grand theories of degradation and decline about whenever Adorno delves into critique of the world [--> habit of most of my friends and artists...] ==> (purist theology of negation) ***reverse-messianicism*** (~= “he can do nothing” هیچ کاری نمیشه کرد، همیشه همینجوری بوده)
}=/= chaotic engagement (with the que[...]

[...]ty the fusion of the self, the aesthetic, and historical Being

historicity of the object
historicity of the subject

critical reason =/= instrumental reason

‘aesthetic depiction of reality =/= objective truth of its operation’ --> journalism
(“[*]artist: a creativity independent and existentially self-sufficient entity standing somewhere beyond the matrices of historical circumstance” =/=) Adorno:
1. artwork can struggle to engage directly with the moment ==> find itself invariably entrapped by the artificial presentations and camouflages of the obscenity it challenges ==> “permit the monstrosity of modern society to emerge in full clarity from the phenomena masking it” [--> an epic ==> freezing the dialectic in a rigid back-and-forth of monolithic polarizations and exaggerated narratives of good and evil]
2. delusion of art's distance from the everyday [--> to resurrect the archaic phantom of sovereignty amid a world of unavoidable mechanistic interconnections]
}==> artwork attests to a *fictive template of freedom* clinging to the *delusion of its righteous self-determination* ==> ***a mimetic intercourse between art and historical life*** [<-- this is most desired from artists today]

Adorno's premises (--> “progress”):
•unabashed use of the universalizing abstraction of “humanity”
•detrimental reconfirmation of a world-historical process inagurated by the alliance of enlightenment epistemology and the commodity form
}==> Adorno's paranoiac tone (of infection, contamination, threat) ==> rhetoric of false and true consciousness ==> proclivity (تمايل طبيعى به چيز بد) for perpetual judgment and truth-seeking
--(enlightenment pathology)--> grand theories of degradation and decline about whenever Adorno delves into critique of the world [--> habit of most of my friends and artists...] ==> (purist theology of negation) ***reverse-messianicism*** (~= “he can do nothing” هیچ کاری نمیشه کرد، همیشه همینجوری بوده)
}=/= chaotic engagement (with the questions of art, history, self)

Adorno's dedication to the Marxian perception of historical Being as an intrinsically teleological functioning ==> his intense cynicism
=/= Schopenhauer's pessimism
=/= Nietzschean intervention of *treating history as metaphorical illusion*, [*]history: a hallow significatory edifice that nevertheless manufactures meaning, directionality, and causality (for an otherwise anarchic world) --> iranian chaoticism [and why Nietzsche is so widely read in Iran], for Nietzschean: “art [--> eruptive potentiality of the will to truth] =/= history [--> desolation of the will to power]” --> the disparity between art and historical reality becomes the very source of chaos-consciousness saliency

ferocious risk of greatness & the asphyxiating decadence of mediocrity

[...]

[...]t silent, the lightest of all things came to me! the beauty of the superman came to me as a shadow: what are the gods to me now”

tilted destiny

beyond the need for being


chaos experienced as a *deception*
Ali motioning to chaotic discord, his rhetoric of video editing: phantasmatic lawlessness --> surrender the text to a certain sorcery(!), schemes of a textual unreality
=/= restrictive epistemologies of truth
=/= technologies of regulation
convulsive discontinuity (=/= systematicity)
carries the will to execute fantasia
(yet transpiring morphologies that carve in) authoritarian injunctions of being-in-the-world [=/= experimentation]
--> (Ali's mirage:) suffocated prism of reality --> rebellion becomes instinctive
-narrating graphic instances of sociopolitical violence --view--> modernity as a state of permanent collapse

(for Ali :) literature/art = espionage عمل خرابکارانه در مواضع دشمن (=/= bribery)
(in order to say no to being) “passive witness to an overconstructed world” =/=
•Beckett: absurdism (with minimalist penteration)
•Nietzsche: intoxication (Dionysian assault against surface/depth binary)
•Adorno: fantasy (is the real act of knowledge)

[*]text:
•mimetic transposition of the ideal
•reflexive treatment of the world


the invention of transparent**
[who invented transparency?]


deception --?--> suggestion of the world as unreal [==>?! pragmatism]

lucid interchange of untruths
existential distortion

San'an + moridan (مریدان) --> authority of authenticity
annihilated consciousness of the disciple (morid)


(volatility of) lived dreamscapes <-- (always) staged imaginary

(illusions go on unarrested)

Hoda's visual technal techniques (in video) ~ her special effects (--> launches what?):
*unreality of the emergent world* (+ production of emergent illusion)
•hazing of self and world
•curved mirroring
•shape-shifting
•aerial, apparitional,
•فرّار evasive and amorphous
-=> seamless apparition
--> ***eradicated storytelling*** + “I” as a spectral outcast of consciousness
*Hoda works on the unsaid (--> the imperceptible)
*Sina works on the incomprehensible (-->? the incidental)

Hoda's insurgent imagination in her cinematic techniques (part of the intellectual-aesthetic facet of middle eastern subjectivity):
•into a terrain of necessary ambiguity
•demanding an interpretive participation of a disturbed audience
--> (Benjaminian) “public is an examiner but an absent-minded one”

(how can Hoda in her medium of film create points of departure from insurgent imagination? she constan[...]

[...]r />

(i am cautious at every turn to capture my own) *experience of distraction* is part of ajayeb studies. because it has to do with modes of attention and its persian history

perception is a dream

(an account of) [*]modernity: a process of fragmentation and destruction in which premodern forms of wholeness and integrity were irretrievably broken up or degraded through technological, urban, and economic reorganization
==> a “decay” in the capacity for perception [<-- to be careful in working for ajayeb not to romanticize (elitist and regressive fantasy of communal relations in) premodern modalities of looking/listening as richer, deeper, or more valuable :
modern urban life as “swift and continuous shift of external and internal stimuli” =/= premodern's “slower, more habitual, more smoothly flowing rhythm of the sensory-mental phase"]

(sensory mental schema)


understanding of distraction within a larger deterioration of experience

-distraction (not as a product of decay or anthropy, rather) as a mean to overcome bankruptcy of bourgeois aesthetic (late 19th century):
•Benjamin: absorbed contemplation purified of the excess stimuli of modernity
•Adorno: distraction as regression: perception that is “arrested in the infantile stage” =/= “deep concentration”
•Rilke: authentic attention as precious and rare survival of the lost ideal of artistic absorption in work now exiled to the margins of mechanized and routinized world
•Rodin: gazing of the handworker
-
}--> “reception in a state of distraction”, (<== absorption is psychologically grounded perception) =/= Crary arguing that attention and distraction ceaselessly flowing into one another on the same continuum (of social field)



[tales of understanding]-*
•what are the cognites of ‘contemplation’ (in german or farsi)?r /> the theological resonances of this latinate word --> contemplation: viewing/considering with continued attention; going into the temple, into the sphere of the holy, into the deep roots of things, into their creative ground


(to oppose) contemporary modes of distraction
modern forms of interiority, absorption, psychic isolation

Riegl's dream of a world in which art would be inseparable from an imaginary democratic harmony of individual and community (=/= harem)

collective attention (central attentive mass audience, 1900) : cinema

rational attention: attention linked to thought, one's telescope on object

(for Nietzsche:) attention: possibility of an absorption ==> forgetting --> life-affirmative }--> “focusing on the present moment”

final virtue of modern man: *presence of mind* --Nietzsche--> necessary part of the (cosmopolitan) individual's functioning within a modern w[...]

[...]ry point of fixation is deferral
--✕--> (once?) functioned to denote a plane of transcendence


figuration of utopia --> simultaneous mapping out of death, absence, and finitude of historical subjectivity


Peirce's (nonoptical operation of attentive consciousness =/= Descartes) --> impossibility of direct intuition, of interpretive process
**cognition and perception could only occur indirectly**
index: exercising a real physiological force over the attention -- mesmerized into its particular object of sense.
= *everything that focuses the attention*, (everything that startles us into an index)
--> make something conceptually present which is perceptually absent


installed economy of attraction(/distraction) [in European cities, and its deviation in Tehran differences]


fashion works to bind attention onto its own pseudo-unity

against the living, fashion asserts the rights of corpse and the sex appeal of the inorganic
(Benjamin)
--> death drive

(supreme cult of the commodity:) fashion: a blossoming forth into a luminous apparition of the new
[==>? withdrawal from fashion = a strategy of freedom]

Adorno: in the age of growing powerlessness of subjective spirit vis a vis social objectivity, fashion registers the alien excess of objectivity in subjective spirit, which is painful yet all the same a corrective of the illusion that subjective spirit exist purely within itself. against its detractors, fashion's most powerful response is that it participates in the individual's impulse, which is saturated with history. (“Aesthetic Theory” p316)


(?what are my time's) rhythms of attentiveness


*mask: a means of mental survival

mask (of masculinity) --> the ability to keep a secret --> *all secrets are (at the end) sexual*

<br /> []should our artistic practices comment or be continuous with the (emerging) world of consumer culture? #make a fashion magazine with Ali and Janina: excursion into the stultifying and emancipatory effects of the fashion commodity. discussion on: jewellery, decoration, women's bodies, show, travel, glitter, ----> kaleidoscopic decomposition and displacement of the glitter object
-Mallarme's La Derniere Mode
==> luminosity of a single object is lost amidst its indefinite reflections on the multiplied and fractured surfaces adjacent to it
*insubstantial world (of mode) aligned with (its own) sublime disavowal of the immediate* (, an emptiness and anxiety at the heart of this impossible presence --> “to be out of style = death”)
•its titular concept
•internal movement of its text


artisanal craft


(repetitive forms of:)
primal intuition of absence
transcendental signifier of religion
[...]

[...] time =/= (Crary's reading of) Cezanne coinciding historically with new perceptual technologies --> new metaphoric possibilities

accumulated experience --basis--> radical depersonalization --intuit--> creative forces of chaos (in your own provence)

**Cezanne's imaginative refiguration of himself as machine = translate automatically** ==> release from grounded condition of human perception : to become an apparatus = implacability apprehend a world outside of the terms (that the artist wants out) ==> novelty (~= to overcome the gravity of one's own interiority) --Cezanne--> primordial image (of irreducible formlessness, of ***world in process without horizon***, without position, of slowly vibrating colors...) [<-- *apparatus becoming* is now the cliche of contemporary artist]

glow of a geological dawn
archaic + inert
Precambrian
deterritorializing processes of capitalism (+ its imperatives of perpetual renovation) --> (its compatible) uprooted nonorientable subject

nature experienced as vibrations, animations, chromatic reverberation (+ seeking a “logic” to clarify its unfolding)

hideous sign of progress (for Cezanne: electric light, cinema, )

artistic modernism <==Adorno== (the fact that) the most advanced procedures of material production and organization are not limited to the sphere in which they originate (---> go to incarnation)

demotivated subjectivity
wants something that is neither optical nor mechanical nor intellectual ==> substitute a mode of consciousness that is predominantly intuitive : the awareness of touch


historical adjacency (<-- Crary's knowledge zoom)

*late work of Cezanne (in spite of apparent social isolation of its production) = a site where modernization of subject occurs (of late 19th century)* --> dynamization of perception (occurring in many different domains around the year 1900 --introducing--> new techniques of vision)

Cezanne =/= contemplative distance
Cezanne =/= perceptual autonomy
Cezanne = nervous system interfacing with (a continually transforming) external environment
Cezanne = an example of a contemporary conceptualization of reality (as a dynamic aggregate of sensations)

--> emerging industries of spectacle


(fundamentally distinct) machinic visual technologies --Deleuze--> cinema =/= previous historical forms of simulation (some continuous western mode of representation, with its origins in Renaissance), represent the world
cinema --constitutes--> *an autonomous world* made up of breaks and disproportions, deprived of all centers, addressing itself as such to viewers who are in themselves no longer the center of their own perception

percipiens
percipi

nonselectivity of cinema eye =/= texture of human attentiveness[...]

[...]theism: a way out of any and all ideological systems
theological questions + mistrust of political hopes
to replace god with a political messianism, nation or state,
“disenchantment of the world = death knell for man” (?)

nonhumanist atheism: determined opposition to foundational concepts of man, knowledge, and truth (=/= critically rethinking problems of anthropotheism, of transcendence, of finitude)

critique of idealism = critique of transcendence
1920s: atheist humanism = idealist arguments about the capacity of the human mind (to transcend and objectively pattern the things that compose the world around it)

might and violence of ideologies relied on definitions of humanity (that made this violence not only plausible and rational, but almost necessary --> communism and colonialism)

Sartre's postwar minimal humanist commitment --> “existentialism = humanism”
-call or claim to failure of foundations and of man's status in the universe ultimately called up a new ethical command --> call for man to decide and to commit politically (--> atheism + political humanisms + old metaphysical commitment)

atheist political theology
Kojeve, Bataille, Sartre, Koyre, Heidegger, Adorno
mysticism of progress, self-perfection, and history
their anti-utopian and antiprogressivist claims and that found expression in: Blanchot (The Most High), Bataille (Summa Atheologica), Camus (The Myth of Sisyphus), Beckett (Endgame)
figuration of finitude
critique of dreams of transparency
replace transcendence with excess or escape (<-- mystical background...)
=/= un-self-conscious humanist mysticism

secular interwar Europe's raising the human subject to all-powerful status ==> techno-scientific apocalypse --> waste of hope in the self and in the rhetoric of equality and humanism


(2)
philosophical antihumanism
human in suspension and deny that it owns or controls his own specificity and particularity

--> negative theology
denial to man of positive knowledge of divine nature
withdrawal from the possibility of first defining what is specifically human
=/= world deemed anthropocentric and subjectivist
•*reformulates the question of man, locating him in conceptual systems led by notions, such as Being, reality, society, or language* (--> to define him “negatively”)
•problematization of human subjectivity

--> modern determinations of “the human”
(Diderot in Encyclopedie:) “man: a sensing, reflecting, thinking being, which freely traverses the surface of the earth, which appears at the head of all other animals over which it reigns, which lives in society, which has invented the sciences and the arts, which has its own notions of good and evil, which gives itself masters, which makes its own laws, etc.”
[...]

[...]rvice to it, ignoring its real radical challenge

the idea of advertising: a system that instils (القا، کم کم تزریق کردن) products and services with cultural and social values that are not intrinsic to them [~ magic]
--> highly visible display of ruling-class interests
*advertising = capitalism + aesthetics*
advertising: the pre-eminent way in which the interest of the powerful minority maintain the docility, alienation, or servitude of the majority (--> Goda's understanding of pop culture)

[*]magic: conjure an object from its immediate material rootedness and animate it with a much more potent energy ==> erase human experience of the monotony of consumption with its transient satisfactions and reinvigorate it anew with fresh promise-claims
for example advertisement for mobile phone = *suggestion* (about a certain design aesthetic + a certain tole in professional life + a certain sexual appeal + a certain social network) =/= *announcement* (about a technical device)
(announcement =/= suggestion: the act of advertising)

}--1--> the idea that advertising's signs = carefully constructed highly selective and distortive ways of seeing [=/= simple reflections of the state of the world] ==(Adorno, Horkheimer, Marcuse, Klein, Curtis, Jhally, @apass, Pierre)==>
•false consciousness
•commodity fetishism
•docility
•passivity
•manipulation of unconscious desire
•environmental degradation

}--2--> the idea that signs actually achieve their aims (through mortise and framing work, cropping, reification, interpellation, cooption, the gaze, face-ism, individuation) --> [Althusser's] interpellation: process by which we are called or hailed into subjecthood through practices imposed onto us from outside interests, subjects are created through material practices (going to church and kneeling down to pray precedes my subjecthood as a spiritual person)
•recruitment advertisement: interpellative genre par excellence ~ through the practice of response we enter into the predefined parameters of relation with the organization {Microsoft's “we want you!” --> 1: act of defining the subject: one who is special, unique, an individual among the masses. 2: collective pronoun: “we” serves to close the subject and the organization within a circuit of common purpose. 3: what is missing: a concrete visualization of working life in the organization, an absence which allows the reader to project his/her own fantasy onto space : ‘infantilize the organization ==> empower the subject’ --represent--> an imaginary relationship =/= real conditions of our existence}

}--✕--> (Campbell) ****images are ontologically cryptic**** : we conceive images to be both agentic & passive, residing in and affecting many spheres simultaneously
•image: visuality, apparatus, institutions, discourse, bodies, figurality, exist w[...]