[...]ccumulation of oxygen in the atmosphere it permitted the possibility of wildfire.
Fire also became more abundant when grasses radiated and became the dominant component of many ecosystems, around 6 to 7 million years ago;
...................................
electrical fire
conflict between the “junk” and the “text” that seemed to fascinate
...................................
how to write cold with fire? the medium of fire is incompatible with that of the paper. paper burns fire off! the combustion emerging elements energized by their contact fuels a sudden blow of increase in their excited entropy. flame. action is the breeze that death digs. foam knows no halt. the focus is noised and seeds location. place penetrates in shattery nozzles originating from thousands of nowheres. inferno's insurance is about aggression of hot.
...................................
A) Accident, Action, Adrenaline, Aggressive, Aid, Aircraft, Alarm, Alert, Ambulance, Apprehension, Arson, Ash, Assess, Assist
B) Bad, Barricades, Battle, Blacken, Blame, Blanket, Blast, Blaze, Blister, Blow out, Breeze, Burning, Burns, Bystander
C) Car, Careless, Catastrophe, Caution, Challenge, Char, Chimney, Choice, Claim, Conflagration, Consume, Consumption, Contain, Control, Coordination, Crackle, Crash
D) Damage, Death, Destruction, Detect, Dig, Direction, Dirty, Dispatch, Drama
E) Electrical, Embers, Emergency, EMT, Engulf, Experience, Explode, Extinguish
F) Facts, Failure, Fared, Fascination, Fell, Fierce, Fire-break, Firefighter, Fireplace, Flames, Flammable, Flash, Foam, Focus, Fright, Fuel
G)
H) Halt, Happening, Holocaust, Home, Hose, Hot, Hot spot, House, Hydrant
I) Inaccessible, Inferno, Injury, Insurance, Interfere, Investigation
J) Judgment, Jurisdiction
K) Kindle, Knowledge
L) Laboring, Life-threatening, Lightening strike, Limitations, Lives, Location, Losses, Luck
M) Malfunction, Matches, Mechanical, Medical attention, Memory, Mesmerize, Misery
N) Needs, Nine-one-one, Noise, Nozzle
O) Observe, Odor, Ordeal, Origin
P) Paramedic, Penetration, Place, Police, Potency, Potential, Prevention, Progress, Prone, Pumps
Q) Quench, Quick
R) Reaction, Repellent, Requirement, Residue, Risk
S) Safety, Scenario, Set, Shatter, Shelter, Siren fire truck, Situation, Smell, Smoke, Smoke jumper, Smokey the Bear, Smoldering, Smother, Sprinkler system, Statement, Stop, Strategy, Strength, Stressful, Stretcher, Suffering, Susceptible, Swath
T) Tactic, Target, Terror, Thick, Threaten, Trailer, Training, Trees, Trench
U) Uncontrolled, Urgent
V) Victim, Vigilant, Volunteers
W) Watch, Water, Weakness, Weather, Wilderness, Wind, Worse
X) X-ray
Y) Yelling
Z) Zone
(Ajayeb)
Know! That I saw in fire many benefits, insomuch benefits t[...]
(1)[...notes/fire notes.txt]%39.8[...]their lives --in--> context <==forms== historical, religious and state-influenced belief systems, culturally specific themes and ideology
}--> identity and society --responsible-for--> life story --negotiated--> personal myth as interpretive strategy
}==> concepts of ‘consumption’ and ‘identity’ in consumer culture theory
identity work =/= personal myth
[Velliquette + Murray + Creyer:] example of tattoo culture: private and public burrs physically with the attachment of personal meaning to physical marking of the skin and symbolically through the personal stories attached to public brands --> *individuals attach meaning to consumption* <== negotiating the cultural tensions <==throu== perception of self contrasted with the influence of institutional structures (race, class, gender, age) and ideological pressure }==> “meaning = dialectic of object and consumer”
•(Jung's archetype ==>) Joseph Campbell's monomyth: universally applicable narrative of mythology (like in Hollywood films about the hero's rites of passage --> experience of life in accordance with the phenomena of time)
myths/dreams find expression in symbolic form --> “participating in ritual == engaging myth”
}--> **consumer research as hero's journey** : Consumer Behavior Odyssey's travelling across America in a motorhome to learn about self, the world, and other people [@Jassme and Mia] --> transcendental knowledge of the American consumer ==> academic literature
(consumer Odyssey found that) ‘the journey’ holds a sacred status that transforms knowledge generation into new mythological epistemologies and opens up new doors to understanding (of consumption)
&
‘extraordinary experiences as rites of passage’ [--example: white water river rafting --> (emergent themes of) personal growth, communitas harmony with nature translated to other consumer experiences]
‘rites of passage’ [~= ‘monomyth']:
•separation [~= departure]
•transition [~= initiation]
•reintegration [~= return]
(river rafting ~=) ritual ~= enactment of myth
}--(Arnould & Price)--> narrative of service embodies the initiation of the journey
‘extraordinary experience' = event & *enchanted temporal period*
liminality: the threshold of a ritual where ambiguity and disorientation occurs before the ritual has been completed [Van Gennep, Turner]
[Dobscha and Foxman:] how a joyous activity is actually stressful and invokes *transcendent experiences of a mythic journey* --> ‘call to adventure’ in a chaotic retail setting rife with conflict [~= buying (the quintessential perfect) wedding dress at Filene]
consumers engage and overcome conflicts (by enacting power, achievement, and mastery ~ mythic agency) and cross the mythic threshold ==> transform consumption process into extraordinary event
Saussure's “words cons[...]
(3)[...notes/clean notes.txt]%95.8[...]t life on earth
*“demonstration” coined by science
...................................
(with Scout Calvert) the ways the digital apparatuses are working, and the kinds of tensions and creativities between the cyber infrastructures and the other kinds informational management discourses displace other book discourses *** --> categories explode in library practice
[Calvert donig brilliant discourse analysis of library sciences --> has direct impact on practices of reading#, different kinds of knowers]
techno-biblio-capital: techno-capital and library practices embedded in each other -->{ [*]technology: assemblages of people, computers, software, discourses, techniques and workarounds that make them function; [*]capital: a social arrangement in which buyers of labor power are entitled to profits and the sellers of labor power to wages and all the effects entailed in that arrangement; [*]techno-capital: techniques, discourse and technologies used to naturalize and derive capital from information and information technologies}
*curiosity = a small and local kind of *freedom[= agency within constrain ==enabling==> skillful meanings], curiosity resists control and has the power to defeat one's favourite self-certainties, can also be commodified for consumer culture specializing in providing private pleasure,
techno-capital objectivism: (neutrality of) collection developemnt and format choices --> power-sensitive judgments
“we will engineer ourselves out of that” --> naive technological optimism; *the technological question is cruicial to questions of power and knowledge*
-library science tends to position library as power-neutral spaces
-(Foucault: resistence to power is always present)
“freedom to” is always disciplinary (because there is always a particular subject enjoying that) [citizen of liberal democracy who exercises the freedom of representative government, so much as a consumer who exercises freedom of choice of commodities]
patrons as constituent مولفه (==> new knowledge + themselves as knowers) =/= seamless information consumer discursively produced as an unmarked singular independent self-contained stable universal white male heteronormative technophilic subject [<-- this donesn't realy exisit as a person, rather as discoursive productions]
(now) our electronic recreation is work: our every click is surveilled, generating data about our desires and curiosities that feeds back into our formation as techno-capital subjects (@Sven's enthusiasm with social media--how can Sven has a real chance of producing resistance knowledge?) --> this is not freedom! (-an account of freedom for one entails reciprocal unfreedom for others) --> mixtures of work and play in this new economy, (Calvert > Bateson) the meta-communicative nature of *play[= strict rules with genuine freedom, the dual essence of play: curiosity and relationality];
(Calvert arguing for) “knowle[...]
(4)[...notes/midday review.txt]%8.6[...]ware, discourses, techniques and workarounds that make them function; [*]capital: a social arrangement in which buyers of labor power are entitled to profits and the sellers of labor power to wages and all the effects entailed in that arrangement; [*]techno-capital: techniques, discourse and technologies used to naturalize and derive capital from information and information technologies}
*curiosity = a small and local kind of *freedom[= agency within constrain ==enabling==> skillful meanings], curiosity resists control and has the power to defeat one's favourite self-certainties, can also be commodified for consumer culture specializing in providing private pleasure,
techno-capital objectivism: (neutrality of) collection developemnt and format choices --> power-sensitive judgments
“we will engineer ourselves out of that” --> naive technological optimism; *the technological question is cruicial to questions of power and knowledge*
-library science tends to position library as power-neutral spaces
-(Foucault: resistence to power is always present)
“freedom to” is always disciplinary (because there is always a particular subject enjoying that) [citizen of liberal democracy who exercises the freedom of representative government, so much as a consumer who exercises freedom of choice of commodities]
patrons as constituent مولفه (==> new knowledge + themselves as knowers) =/= seamless information consumer discursively produced as an unmarked singular independent self-contained stable universal white male heteronormative technophilic subject [<-- this donesn't realy exisit as a person, rather as discoursive productions]
(now) our electronic recreation is work: our every click is surveilled, generating data about our desires and curiosities that feeds back into our formation as techno-capital subjects (@Sven's enthusiasm with social media--how can Sven has a real chance of producing resistance knowledge?) --> this is not freedom! (-an account of freedom for one entails reciprocal unfreedom for others) --> mixtures of work and play in this new economy, (Calvert > Bateson) the meta-communicative nature of *play[= strict rules with genuine freedom, the dual essence of play: curiosity and relationality];
(Calvert arguing for) “knowledge-makers” who engages in creation of situated knowledges by activity adapting, processing and sharing knowledge within the ecology of library ~= *bibliographic apparatus*
(Calvert's heuristic device to imagine what library practices might emerge:) imperfectly literate constituent seekers
-a double consciousness of play, where cognitive sensation amid multiple affectivities are continually teased between assertion and rejection
-a doubled unconscious connoisseurship of realist conventions pressured at new horizons
[Katie King]
...................................
(women's) mini-encounters with god --> kind of materiality of god tha[...]
(5)[...notes/midday review.txt]%8.6[...] film. (we must resist calling this film “psychedelic”)
“[...]family as a viscerality through screen images of”
...sudden, repetitive eruption of images of alcoholism, accidents, violence, cancers
*technologies of family, church, law, and nation* (lay confident claim to affect as a capturable content of known and expected “feelings,” but affect itself--that which surges into view along the jumpy border of the actual and the virtual--is their raw material and their only renewable resource. Stewart)
(a sidestep? what) brings an uncanny, alien presence into the field of vision
*an object insists on being seen* (through the tricks of trauma, through the seductions of compulsive beauty,, , ) ~~--> aesthetic event of the senses [@Hoda]
spectacular graphics of disaster
watching: inhabiting the power of the tuned-in spectator; becoming an active participant in [TV's] logic of image (production and) recognition
--✕--> catharsis of mean-spirited
--✕--> festering (cherkin چرکین) alienation
--*--> vitality of the game itself
the image on the screen <--(game)--> the walking simulacrum of social life
the loop of the citizen as consumer
***Mimesis in a State of Shock*** @Hoda
-the link between shock and a cushioned recluse is direct, seductive, and mimetic
“When affect makes its jump between the visible thing, the idea, and the social sensibility, it can leave in its wake uncanny connections between otherwise disparate states of arrest, like shock and recluse گوشه نشينی” (Stewart)
@Hoda: affect jumps into view as the shock of an unassimilated trauma
cocoon room
holing up in your living room ==> “out there” ==> search for the arresting presence
spectrality and concrete substance
(?when am i) “relaxing” the jumpy move of affect
*Stewart's “jump of affect”
tactile image --(satisfies)--> move of affect --(actualizes)--> something tempting/haunting
-affecting presence at rest
-[in glamour magazines] models frozen in time and space stare back at you in a scene that stages the jump from fantasy to actual body/image and back
-jump from ideal to matter to ideal
-what to wear as the magic of affect itself
copy ~= contact
movies, ads, malls, car phones, daydreams,
modernity's mimetic machine
(“middle class” [or what people thinking as “Iranians"] is not just a “norm” it is a) *womblike space of affect* (where sentimentality and interiority becomes tactile, where ideals and materiality grow to excess,) (imploding under the weight of its own literal embodiment,,,)
-(it is an affective space) where the hegemonic claim *to channel trauma into beauty* is actualized:<[...]
(7)[...notes/midday review.txt]%8.9[...]ll continues, despite the fact that ‘thought has already made it irrelevant’ --> thamii تامی, (for example birds for Attar are merely decorative features of Attar's social, psychic, and philosophical space)
soth صوث --> speculating outside of the human
sim سیم --> small island of meaning
etimom اتیموم --> everything is made of mind
hhbn هبن --> hand-holding benevolent narrator (-which is vanished)
(auto) cad کد --> (automatic) comforting aesthetic distances
iockat --> intentional objects commonly known as thoughts
atot آتو --> (you only ever perceive your particular) anthropomorphic translations of things
ejich جیش --> exhilarating jump into cognitive hyperspace --> displacement that Copernicus or Derrida does
foe --> fantasies of embeddedness [<-- phenomenology <== grounding of Kant (begining in 1900)]
avaa اوا --> a vertiginous antiliteral abyss
iwen --> intimacy with existing nonhumans
mok --> mathematization of knowing (--> Descartes, Newton) ==> hiding philosophical and ideological decisions made in acts of knowing =/= ontology (as a vital and contested political terrain)
icad --> ideology of “the consumer” and its “demands” (that capital then “meets”) --> adventure of modernity
fvod --> from the viewpoint of “objective” description (a bad way of explicating the objects that are already here)
toc --> troops of critique
towwk توک --> ‘technology of what we know’ (techniques that decide the differences between ‘what we know’ and ‘what is’. Morton's hyperobject is a towwk)
usoc --> uncanny strangeness of existence (work of Heidegger)
lawot --> (something is) ‘laying around in the workshop of thinking’ (let's reuse what appears to be broken lawot)
visist = visit + resist
correlationism: the notion that philosophy can only talk within a narrow bandwidth, restricted to the human-world correlate : meaning is only possible between a human mind and ‘what it thinks' = its “objects” (flimsy شل و ول and tenuous رفيق as they are) ~-> the light on in the fridge when you close the door
-Heidegger (towering through) is a correlationist who asserts that without Dasein, it makes no sense whatsoever to talk of the truth of things, which for him implies their very existence--for him idealism, not realism, holds the key to philosophy. (Heidegger's tool-analysis: when equipment--which for all intents and purposes could be anything at all--is functioning, or “executing” [Vollzug], it withdraws from access [Entzug]; that it is only when a tool is broken that it seems to become present-at-hand [vorhanden] --> is this what Femke is proposing to apass?)
Descartes uncritically importing the very scholasticism his work undermined
[*]epistemology:
[...]
(8)[...notes/midday review.txt]%9.3[...]sponding to that demand of name is to give your name as a performance in an amerindian mode: “three were dead before they knew.” that's my name.] The material ritual practice of ‘recognition’ : “Who is there?” and “It's me!” of the everyday life ==> makes us concrete subject (in the ideology in democracy and law) --> independent agents with self-produced identities. (in capitalist societies) **subject: a self-conscious “responsible” agent whose actions can be explained by his or her beliefs and thoughts.** subject formation defines the limits of each individual; values, desires, and preferences. ---- in a way that I realize that a ‘hailing’ was addressed at me, thinking ‘that means me,’ and the answer is what transforms me into a subject : a “mis-recognition” [--> we can open a dossier on prophet and ‘answering’ the call]; [~-> what Tarof hails?] ---- for Althusser being aware of the other is a form of ideology. (how to recognize ourselves outside of ideology?)} (Foucauldian/Althusserian: passively defined by identity ==> mobilizing around these identities --?--> potential for resistance)
(Althusser's) police officer [محتسب mohtaseb?] --hails--> concrete subject
(Foucault's) expert discourses --hails--> sexuality
(Adorno's) mass media --hails--> passive consumer
(Gauntlett's) uncritical consumption --hails--> assumption --> bad worlding
(Mulvey's) cinema --hails--> male protagonist
(Butler's) boy/girl --hails--> gender identity
(Sina's) تعارف Tarof --hails--> divnity ??
***(crafted faithfully?) more potent the tropes, the truer the story***
(without being distracted by scandals and meta-stories?!)
stories traffic in tropes, figures of speech
(the dogmatic and bizzar idea of) “trope-free communication”
*metaplasm, remodeling, remolding,,, inverting meanings, transposing the body of communication,
(in my graphs, or rigs, what a substitution in a string might change the meaning?)
what is the “troping that makes a fleshly difference”?
origin story (~=> establishing origin) ~=> sober scientific report ~=> scales of intelligence ~=> human as master
the “mere” village dog:
-canine Eves surviving in their mitochondrial DNA
-canine Adam through his Y-chromosome legacies
which metaplasmic, remodeled versions of ‘name’ could give ajayeb's being
(in apass I have been against the “what do I want as an artist?” question:)
pay attention to significant otherness =/= reflection of one's intentions
what is the name of the game? complexity, flexibility, opportunism, (finite worlds called:) domestic, wild, feral,
[who is naming the world what?
•accelerationism: “game-over”
•capitalism: “resource”
•technophobia: “obsolescence”
•technophilia: “information”
•monotheism: “transition”
•sc[...]
(9)[...notes/Ajayeb notes.txt]%15.6[...]e contingencies of strange connections
•foreclosed in the narrow channels of corporate expansion
•clashing state and popular terrorisms
•our best hopes (as well as our inchoate terrors)
*Tsing: “Contingency surrounds us, but we ignore its power to shape the future.”
**europe's secular prophecy's formulaic tropes for encapsulating time**
•most powerful future-making stories have told of the fulfillment of principles of progress and rationality
•driving force of technology will transform society
•ideal of democracy will be progressively encoded in law
=/=
**anti-progress prophecy's formulaic tropes for encapsulating time**
•national genius of a chosen people will blossom
•human nature will reestablish historic gender roles and racial hierarchies
•the essence of ancient civilizations will rise again to vie and clash
}--> There is no room for contingent connections in any of these predictions
(most important story of our time:) *the story of globalization*:
•the world is entering a global era without political or economic rifts
•nation-states and cultures are increasingly irrelevant
•a global menu of consumerdesires and entrepreneurial standards frames identity and sets individual and collective goals
--> since the end of the Cold War:
•global expansion of a few giant corporations
•the great flows of people from one continent to another
•forging of transnational standards for economics and politics
•development of widely spread audiences for once parochial forms of popular culture
--> Global capitalism is not seamless:
•leapfrogging financial crises
•“antiglobalization” politics springing up
•deflating policymakers’ hopes for a smooth transition to corporate empire
ultimate fantasy of an *era without politics*
ultimate fantasy of a *more complex evolutionary plan*
=/= contingency & interconnection
principles of (Tsing and Pollman's) Global Futures game:
you tell the story of this coalescence, and if your fellow players accept the story, it makes history: it becomes a part of the world of the game.
the goal is to develop a set of *coalescences* that fulfills a preassigned mission.
whoever tells the best story while completing the mission wins.
you (tell stories in which you) are free to:
•make the world a better place
•hatch a nefarious scheme
•narrate a true story
[*]coalescence: the historical force that arises from a transformative coming together of disparate groups, institutions, or things:
an unexpected connection ==> a “historical force"[= something that might change the world]
(parties might be: groups, institutions, ideas, iden[...]
(11)[...notes/Ajayeb notes.txt]%26.6[...]justice, extreme poverty, or excessive violence and then recount a growing consciousness of the structures that produced them, #Robin Hood]
inadvertent and even accidental convergences ==?==> political movements in Southeast Asia (throughout the late 1980s and 1990s) --> (students who participated in antigovernment protests in Rangoon/Yangon in the late 1980) described their entry into the political sphere (less exposed to the object of social injustice, not in terms of an originally shared project, not a shared analysis, but rather) as the result of a situational convergence (from which an ideological project had yet to be fabricated)
(to understand) your relationship to the political as *subjection to force* (and hence) ~=> *the violation of subjectivity* (=/= acceding to a fuller subjectivity)
they were just there (summoned to events the nature of which they did not know in advance) --> *ephemeral mobilization*:
•by anonymous calls (precipitated objectless gatherings by cell phone messaging, an anonymous call of an ideologically vacant sort)
•ephemeral rumors
•without ideological commitment
•by curiosity (gathered only to find out why others were gathered)
•attraction to spectacle
•to consume, pornographically, the visceral images of police and military violence
•
--> the idea of participation loses its meaning
formation of a crowd
materialization of the state's force
ephemeral mobilization (which later sets the stage for politicization) is a familiar instrument of power
the group:
•(has a) monopoly on violence
•manifestation of a will to democracy (for example the way Iranian movements were read by international bodies)
ahistoricism of conspiratorial orientation --> “powerful but secret instrumentalities ==> temporary formations” --misses--> the transformations of social consciousness and political possibility
(to open to the thought of a world beyond you)
narratives of accidental politicization (~ movements emerging from crowds without ever becoming masses or classes)
--✕--> from the state
--✕--> from the transnational media + whose circuits the images of these convergences travel
--> an experience of immediacy (as the origin of politics =/= encounter with representations of the world), sudden activation of an immediate presence in the public sphere --> political conceived as itself being contingent
to resignify and reorient the problem of the political in terms of civilizational difference (rather than ideological, and hence economic, difference)
the so-called nocturnal sudden death syndrome
rapacious female specter
in the fear of being killed by this nearly limitless desire for female dead, men (Thai constructor workers in Singapore) started to pai[...]
(12)[...notes/Ajayeb notes.txt]%28[...] film version of magic):
•witchcraft does not explain the world
•witchcraft is not an alternative mode of reasoning
•witchcraft does not permit anyone to control the forces (that assault and wound human being)
•witchcraft provides neither certitude nor escape from the anxieties that death bears for the living
(the interiority of the other is unknown and unknowable ==>)
[*]witchcraft ==provides==>
•an idiom in which the world's very immunity to explanation is affirmed (often with violent and terrifying consequence)
•figures and narrative forms in which to address (also reproduce) the opacity and ambivalence of sociality
[context:]
the other (like the empty seashell) is unknowable, though we must engage others and seek recognition from them to escape solitude and death [...] in forms of giving and reciprocation that demand generosity but that are also likely to provoke avarice --emerge--> witchcraft: a relentless question about appearances and the problem of knowing what they disclose
doubling of genitalia and mouth in Buli dream imagery
(marriage: to manage witchcraft)
tradition “establishes the ideal format for conviviality” ==ensuring==> sexuality and consumption are made the basis of sociality =/= witchcraft (as a perversion of marriage)
in Buli (against mistranslation or misrecognition of the foreign modern):
•Christian missionization (19th and early 20th century, and again in the 1930s)
•modernist developmentalism and statism under Suharto
•technologization associated with natural resource-based capitalism
}--scenario--> effort to become modern ==> enter an order of truth and knowledge (=/= dissimulation and doubt)
valorization of reciprocity (in Halmahera)
Morris asks: is not the coimbrication of doubt/belief precisely what the discourses of the Enlightenment science, namely knowledge through revelation of what is, promised to replace?
(Bubandt's assumptions in Kant/Morris terms:)
•doubt <== anxiety, fear, suspicion, rage (--> affective dimension)
•doubt <== an incapacity to transcend the aporia that defines the relation between the empirical and the transcendental (--> epistemological dimension)
“I have never seen a cannibal witch” --> anthropology's epistemological conundrum (an a priori postulate) --Kant--> an irreducible impasse between the empirical and the transcendental, of the incapacity of sensory experience (intuition) to provide the basis of absolute knowledge (=/= merely general knowledge)
Foucault --> intuition cannot ground knowledge of the absolute ~=> knowledge of individual human beings and their empirical histories cannot provide knowledge of “the human”
Evans-Pritchard --> witchcraft satisfies the demands for an explanation of the singular event: this d[...]
(13)[...notes/Ajayeb notes.txt]%28.4[...]be seen* (<-- this must be understood for any one who is invested in ‘showing’)
***--> the alternation between what you conceal and what you reveal (is[?] at the heart of thinking about creativity, about reproduction, about the perpetuation of society, about the perpetuation of relations)
exchange wealth between two clan groups
wealth
•has an aesthetic form
•has to be grown as well as exchanged
•must be accumulated privately and secretly
•must be revealed at the *moment of transfer*
•has to take a proper form ~ recognized by others as appropriate
[*]aesthetic = a proper form (at the moment of revelation) that other people have to respond
(--✕--> european notion of aesthetic = eliciting a sense of appreciation of beauty)
(my sister's wedding had/created) an appropriate form
**** exchange situations [shows, exhibitions, events, weddings, etc.] has to appear in a certain form, otherwise people will not recognize it, otherwise they fail to impress people ****
@Foad
-what are Tehran's contemporary contexts in which we can see exchanges working?
younger people are impressing one another in terms of consuming or participation in sports, or mobile phones, or whatever --> they create different kinds of relations (#telegram iran?)
(how among my freinds we impress one another?)
younger people, invest value in different things from what older people do
money does not have anything else but number
things that shine, things that glisten, things that sparkle --> a sense in which these objects *give off a presence* [@Janina] and people are affected by this
*quality of shininess* indicates the successful intervention of ancestral spirits --> a spiritual condition (acquainted with health)
they must display to be regarded as worthwhile
with mobile phones: what is going on here, what is their value, how are they circulating, how do people regard them?
(ibn ebn ابن) people belong because their fathers belonged and so forth + what they give away, the (gift) shells, can be regarded as female : items that have come into men's possessions (=/= Karin's gifts)
-so the shells are passive objects, women are/were (traditionally), classically regarded as objects in a similar way and were given the names of shells
***how to think about vocabulary:***
-i cannot start using economics of the market to describe what i am talking about
-in the vocabulary of gift exchange (Strathern) may be able to find the vocabulary of analysis (like an artist choosing the color)
-Strathern choice: the vocabulary of gift exchange might give her the vocabulary by which to start describing, is an *artificial choice*. the vocabulary of the gift econo[...]
(14)[...notes/Mona rat race.txt]%34[...]rs
[*]drift: to be carried slowly by a current of air or water :
•move passively, aimlessly or involuntarily into a certain situation or condition
•a steady movement or developement from one thing toward another
•*your body is an index of its environment* (= jellyfish: when provoked give off a green glow... *glowing in response to provocation*)
•to be sent adrift as mutation
•the general intention of an argument (--> in writing: *technique of drifting*)
◦poetic joints
◦mixing ontologies into larger organizations
◦
blend of tissue
reorder not only life but also light
-(Sagan -->) life: how matter interacts with interconnected systems that include organisms in their distinct perceiving worlds
-(Uexküll -->) Umwelt: perceptual bubbles (of the most unidentifiable animals: ticks, spiders, inverts) ==> ‘organs of animals are counterparts of lived environments’ : ***animal body: inverted map of its environment*** (mediated by its capacity to interpret habitat through bodily sensation) [Uexküll using music to define the laws of nature: “life = musical response,” effects of *animal capitalism*]
to travel through stages of evolution of the consumer product ~=> becoming a new harmony (<-- using jellyfish as advertising in posthuman consumerism)
-(Lingis -->) [*]sensation: ملقمه amalgamations made of movements and affects that shape the energetic relay between subjects and objects,, an intensity --that--> pressures us --feel--> our cohabitation --in--> a sensible environment --that--> opens outward (=/= simulation of our sensorys or nervous systems) ==> subject is *involved* into the sensuousness of being : *excitation of affect and desire within a sensuous environment ==generate==> substance of self*
•percepts oringinating in environmental harmonization
tranimals invoke the social, affective, sensorial response-abilities of becoming and eating [<-- Hayward's affirmative poetics of trans- --✕--> Stewart's much more complex pattern of description]
-my art work has been more about intensity + techne (= baroque?), than aesthetics ==> ([{when i make images} sharing] our) subjugation to sensation
( sensibility [ ... ) sensuousness ]
|
affect <-- sensation --> affect
affect affect
affect affect affect
affect ::{~body~}::
sensation --distribute--> affects & percepts (across bodies)
excitation (unleashes bodily organization at the site of contact) = zone of an *expressed threshold* =/= zone of contact
multispecies materialities --Grosz--> life folds over itself to embrace its contact with materiality
rabbit mammalizes light
glow: a dynamizing force ==> making matte[...]
(15)[...notes/Mona rat race.txt]%35.3[...]reshold* =/= zone of contact
multispecies materialities --Grosz--> life folds over itself to embrace its contact with materiality
rabbit mammalizes light
glow: a dynamizing force ==> making matter more
Hayward: through [Alba's] glow, her artfulness, we are reminded that species are not just relationships, nor are species ever directly in relationship with other species, we are resonances and dissonances of intensification, energetic cadences of one another--a sensorial ensemble [<-- what marketing would say about this?]
space between scientific experimentation (biocultural) & domestic cohabitation (composition #Cinderella, pet) --evoke--> invisible labour of jellyfish, research on the proliferation and patterns of cancer cells and the sensation of somalumenality [Hayward's Alba]
(Anker > Hayward:) the chimera must be understood in a social context: these beasts have always reflected the social, scientific and religious circumstances <-- my project in zoological vandalism
(Hayward's neologism --> posthumanist repositioning of visuality) carnophallogocentric visual appetite
...glow (intensifying vision) drifts through the bodies of consumers
eating (ingesting and killing of) jellyfish usually takes the form of dried crisps sprinkled into salads and Chinese food
Cinderella's techne --> companion
Crusoe's techne --> human
-fictional kitchen where Cinderella works (and is not a master of)
[learning from] Cinderella (her room has been undone and remade by cohabitation with birds, mice, evil mother --> changing the self and adapting) ==> ontology: a practice of co-constitutive awareness
Alba --engineered--> to glow
pig --engineered--> to become sausage
...................................
Seymour
bad affect
(bad environmentalism's) respond to mainstream environmentalism + questioning its broader ideals of nature
=/= conventional environmental affect
both identify & respond to the aforementioned absurdities and ironies, through absurdity and irony + related affects and sensibilities:
•irreverence بى ادبى
•ambivalence
•camp
•frivolity هرزه
•indecorum بى نزاکتى
•awkwardness
•sardonicism زهر خنده
•perversity
•playfulness
•glee شاد شاد
affects and sensibilities typically associated with environmentalism:
•gloom
•doom
•guilt
•shame
•didacticism
•prescriptiveness
•sentimentality احساساتى
•reverence حرمت
•seriousness
•sincerity
•earnestness
•sanctimony تقدس
•self-right[...]
(17)[...notes/Mona rat race.txt]%35.4[...]d my father's brother's son. we said: “baba, we won't give you a goat. eat us if you must.” the spirit began to get angry. he said if i accept this for you, then others will do the same. (after negotiation) he accepted only from one person and not others. the issue is still unresolved.
religiously infused conscience
banality of secular cruelty
long-standing intimacy between violence and the sacred
#story
Nitin is jinn and no jinn wants to marry their daughter to someone who sells chicken for a living. Nitin has debilitating nightmares about dying chickens.
•poultry industry
•cage-free farming
(there is no “irreducible” ontological gap, disjuncture of temporality, ontological untranslatability, between:)
time of history/capital ~= time of the gods/ritual
both ritual and capital --involve--> exchange relations ==> unpredictable forms of movement (across domains)
>
•(show of being halal) recitation of kalma with the first bird and the last, assuming comprehensive coverage for the ones who fall between
•Skylard slaughterhouse building hospitals and temples
--> emotional, ritual, commercial traffic across sacred and profane
consumption of neighboring species
*cruelty as play*
(a less cultivated form of pleaser?)
deadended bird
ceased-but-not-killed mouse
not dead, not killed, but not quite a being either
the power to turn animals into things, as of they were never anything else
recognition of playful actually --Singh--> ethics of immanent obligation
([*]collaboration: interrupt each other's train of thought)
(dramatization of) agonistic intimacy : a relationship of proximity and violence between neighboring social groups (the body of neighboring species)
--Taussig--> ritual violenceolence (the most stunning prop is the human: the all too profane body with its various appendages, fluids, undulating surfaces, folds, exists, entrances)
--Veena--> sacrificial violence : dramatization of one's own inevitable death (there is a certain anxiety around violence that is integral to *the imagination of an ethical life* in Hindu texts and practices)
--Sina--> gamer video of zoo
condition of viscerality
a condition of being ransomed to death
Venna --> a major theological transformation (a critique of violence) in a nonmessianic nonsoteriological sense رستگاری شناختی in South Asia took place with the Mahabharata
*cruelty =/= violence*
•the feeling of noncruilty expressed in the unpredictable attachments, at times across species (companionship) in the Mahabharata (Veena) [in Attar? in Kelile and Demne?]
•companionable thinking (Cavell)
•commission species (Haraway)[...]
(18)[...notes/Mona rat race.txt]%38.7[...]r />
devastation ==> cohabitation (of species that were apart before)
Kelile and Demne --> agonistics can be comic (even if repercussions of tragic) --> mood of violence
“everything has to die”
question of routinized ritual or commercial production of killable bodies and of things ceasing to matter
animals don't die in villages, they could only be killed
anthropology of ethics
what is to kill?
what is to kill well?
what is to ber killed?
what is to be killable?
can we speak of a quality of death?
(Veena, Cavell, Harraway's) ‘companion’ is not a resolution to ethical quandaries of human-animal relations
culpability of homicide <--> veneration of sacrifice
life =/= zoo =/= bios
...................................
retro: (a postmodern sensibility firmly rooted in the present) appropriating [use + exploit, pick + mix] the aesthetics (aspects) of the past while not longing for its return =/= nostalgia: a mode of resistance against the present
retro: a mode of reading, an attitude towards the past without emotional attachment
ironic consumption...
... =/= how adults might perceive the political context
dissident discourse
(audience looking for) counter regime messages
*nostalgia + nationalism within a postcolonial Europe*
Europe's repressed imperial history --> longing for the divided Europe of the Cold War --> postsocialist nostalgia (in television [--> cultural memory])
past: retro comedy
comedy: retrospective representation
(comedy does not?) antagonize its audience ~= build a memory conflict
[*]comedy: strive for reconciliation (by focusing on the everyday life of its colorful characters)
the good soldier Svejk --> good-natured side of czech national identity
self-congratulatory narrative <-- (when you think you are always) morally on the right side
@apass
(tv series) forging resistance-based (national or individual) memory
the way in which a society understands its own past --> through culture (not a matter for politicians and legislative measures alone) that particular narratives about the past are kept alive and help to structure understandings of the present
...................................
strolling: walking in the city --> sense of belonging to the city
walking in 19th century (starting with England) --> something for the lower class
--later--> walking became a middle class pursuit (something you do in your garden ==> parks for walking)
city walking --> claiming step by step parts of the city --> practice of belonging [~ sense of place (in [...]
(19)[...notes/Mona rat race.txt]%38.8[...]s created by the individual on the ground) [~/=? a category of exclusion]
...................................
anger: an expression by which the observer perceives as if something *happened to the person who is angry* (a passive experience, not something that the person did)
intuition = recognition
•memory is really bad at remembering lists
•memory is really good at remembering routes through space
•(humans are good at remembering) agent-thinking =/= abstract notions
*anger ==reveals==> world*
anger ==> makes you ungly ==> prompts action
[the strange connection of: action <--> ugliness]
...................................
postsocialist nostalgia: relational expression of a heterogeneous set of desires that operate in an intercultural network
Imre
western European longing for the divided Europe of the Cold War --> Europe’s repressed imperial history
two different modes of remembering:
•history --> official, public and professional modes (associated with commemoration and musealization)
•memory --> unofficial, popular and private modes (frequently associated with nostalgia and consumerism)
literary and cinematic texts that foreground some form of preoccupation with the past
-television (amnesiac qualities) has been accused of undermining memory and perpetuating a sense of ephemerality and transience --✕--> *television is also a powerful mnemonic tool*
***television is both amnesiac & mnemonic*** --> tv's propensity to resonate in different temporalities at once
television: a vehicle for the transformation of and a source of information about the quotidian ~ primary generator of collective memory [<-- this is now social media, Instagram TikTok]
historical drama
pseudo documentaryry
period drama series
--> providing the viewers with a “useable past” that is always related to and relevant to the concerns of the present
in the postsocialist region, the past has especially sensitive nerve endings in the present
national regimes & individual citizens alike have tried to revive usable paradigms of identity from past periods (to clear away or at least cover up the historical debris left behind)
television as a massive archaeological site
polymorphic, undefinable identity with tentacles in several fields that makes television (and popular internet media) so confusing
(to understand who has stakes) in keeping history and memory practices separate and in minimizing the role of television and other popular media
(internet popular media) television's messy status as a medium
communist parties --> mould television to standardize citizens's [...]
(20)[...notes/Mona rat race.txt]%38.9[...]r />
(internet popular media) television's messy status as a medium
communist parties --> mould television to standardize citizens's everyday domestic life rhythms
•cheerleading docufictions
•educational quiz shows
•uplifting entertainment such as theatrical broadcasts of Russian and European classics
•doctored news
•limited advertising
•domestically produced dramatic series focused firmly on the romanticized historical past
{projective ideals =/= actual experiential realities of socialism}==> layer of ironic distance between [media (television) and its viewers]
(1990s following the Soviet empire's disintegration -->) ironic overidentification ==> nostalgia
--Imre--> evasion of television allows for nostalgia to be misframed and misappropriated as a sentiment that marks the end of socialism [temporally and clearly demarcates backward-looking postsocialist populations from forward-looking (Western) observers]
----> takes into account television's (and internet social media) relevance to collective memory
post-X nostalgia: a near-visceral yearning for the false sense of safety derived from the memory of X (fetishistically attached to public personas or consumer products of the past)
nostalgia: an interpretive framework }<-- **sense of intimate sociality disrupted by the collapse of a centralized system of governance and the influx of globalization**
nostalgia is a discourse (that is not specific to Eastern Europe) populations disappointed with and unequipped to deal with the advent of market democracy
there are more than one way of (content of) longing
television: a medium whose chief mode of operation is in reruns, recombinations, circulating formats and generic adaptations that constantly interweave national, regional and global scales ~= digital social media
<br />
(Imre > Boyer) to trace nostalgia back to the intellectual origins of European cultural nationalisms
...diverse and contradictory sentiments that make us see European cultures conjoined in mutual relationships of dependence, rather than separation
(Imre -->) *nostalgia as something by definition national at its core*
nostalgia --foreground--> coexistence of different temporalities in the present
postsocialist nostalgia in Romania is similar in structure to late socialist nostalgia of the 1980s in Hungary
manage feelings of dislocation ==> longing for national homes
~~--> preference for literature and high art as expressions of what has been identified as cultural nationalism (“national tradition = tradition invested in high art”) + perceived illegitimacy of popular cultural production and consumption (concealed by the allegedly rebellious “dissident” status of intellectuals) ==organize==> the c[...]
(21)[...notes/Mona rat race.txt]%39[...]n Europe) populations disappointed with and unequipped to deal with the advent of market democracy
there are more than one way of (content of) longing
television: a medium whose chief mode of operation is in reruns, recombinations, circulating formats and generic adaptations that constantly interweave national, regional and global scales ~= digital social media
(Imre > Boyer) to trace nostalgia back to the intellectual origins of European cultural nationalisms
...diverse and contradictory sentiments that make us see European cultures conjoined in mutual relationships of dependence, rather than separation
(Imre -->) *nostalgia as something by definition national at its core*
nostalgia --foreground--> coexistence of different temporalities in the present
postsocialist nostalgia in Romania is similar in structure to late socialist nostalgia of the 1980s in Hungary
>
manage feelings of dislocation ==> longing for national homes
~~--> preference for literature and high art as expressions of what has been identified as cultural nationalism (“national tradition = tradition invested in high art”) + perceived illegitimacy of popular cultural production and consumption (concealed by the allegedly rebellious “dissident” status of intellectuals) ==organize==> the contents of collective memory
Imre --> racialized underpinnings of allegedly “pure” aesthetic judgments
inherently nostalgic and pre-modern postsocialist population <==> Western Europe as the epicentre of progressive scientific modernity
television's capacity for personalization and narrativization
*demiworld of popular culture*
television’s dominant position within the domestic environment and its special appeal to an emotionally available female or feminine consumer --> television: the mass medium of the socialist period --pose--> the danger of a passive mindless consumption of formulaic narratives (a danger that has been ascribed to women’s inferior psychosocial needs and tastes =/= cerebral modernist masculinity of art) ---> go to Baxstrom's realizing the witch
Western European cultural nationalisms
the notion of nostalgic and premodern postsocialist population ==> Western Europe as the epicentre of progressive scientific modernity
West’s fanning of East European nostalgia --> a post-imperial symptom = (expression of a growing Western European awareness that) modernity is plurinodal rather than centred in European metropolitan headquarters
(postimperial European dimension of) *cultural nationalism <~÷+-> nostalgia*
...utopian national rebirth scenarios for a united Germany --> (promoted by intellectual artists) the bad idea that suppression of German nationalism ==open==> influ[...]
(22)[...notes/Mona rat race.txt]%39.1[...]eparation
(Imre -->) *nostalgia as something by definition national at its core*
nostalgia --foreground--> coexistence of different temporalities in the present
postsocialist nostalgia in Romania is similar in structure to late socialist nostalgia of the 1980s in Hungary
manage feelings of dislocation ==> longing for national homes
~~--> preference for literature and high art as expressions of what has been identified as cultural nationalism (“national tradition = tradition invested in high art”) + perceived illegitimacy of popular cultural production and consumption (concealed by the allegedly rebellious “dissident” status of intellectuals) ==organize==> the contents of collective memory
Imre --> racialized underpinnings of allegedly “pure” aesthetic judgments
inherently nostalgic and pre-modern postsocialist population <==> Western Europe as the epicentre of progressive scientific modernity
television's capacity for personalization and narrativization
*demiworld of popular culture*
television’s dominant position within the domestic environment and its special appeal to an emotionally available female or feminine consumer --> television: the mass medium of the socialist period --pose--> the danger of a passive mindless consumption of formulaic narratives (a danger that has been ascribed to women’s inferior psychosocial needs and tastes =/= cerebral modernist masculinity of art) ---> go to Baxstrom's realizing the witch
Western European cultural nationalisms
the notion of nostalgic and premodern postsocialist population ==> Western Europe as the epicentre of progressive scientific modernity
West’s fanning of East European nostalgia --> a post-imperial symptom = (expression of a growing Western European awareness that) modernity is plurinodal rather than centred in European metropolitan headquarters
(postimperial European dimension of) *cultural nationalism <~÷+-> nostalgia*
...utopian national rebirth scenarios for a united Germany --> (promoted by intellectual artists) the bad idea that suppression of German nationalism ==open==> influx of American audio-visual culture (that muat be resisted in order to preserve and nourish German culture in its purest literary manifestation)
= logocentric return to the ethos of German Romanticism [Kulturnation --> certain cultural identity --> cliche-ridden elitist racist implications] + new nationalism =/= results of Western integration over the last forty years
aspirational narrative (of nation...)
postimperial power dynamic:
•western researcher --> has the political capital to afford studying popular media
•eastern researcher --> has to faithfully fulfill the role to represent their national cult[...]
(23)[...notes/Mona rat race.txt]%39.1[...]bor***
proximity (--> what i heard so much when i went back to iran: to ke inja insti nemiduni تو که اینجا نیستی نمیدونی)
*aesthetic of authenticity* in news reports (<-- mobile phones)
political economy of foreign reporting
politics of hope (with an ambition to inspire all Syrians to rebel)
...emotional attachment to political goals
*revolution: the event that changes people's lives and in relation to which they locate themselves politically
•conflict in Syria began as an uprising, it ended up an international war, which in 2020 appears to have mostly concluded in the favour of the regime =/= revolution
•the word “revolution” means something else to activists in Syria (how the meanings projected on the term changed in accordance to circumstances)
◦(most of the time, artists and activists) ****use a word to galvanise their emotions and bodies**** and inspired them to take actions they would not have imagined to pursue [use of words --> what people hope =/= descriptive]
◦word (for example “revolution”): a marker of an *inward-looking description* of belonging to a broad political community defined by opposition
•“the revolution” --> affectively consumed the pursuit of truth
•an identity-marker (based on a political orientation) --> an inward-looking signifier to mark who one is + what political community they belong to [--> a politics of what one had wanted =/= describe what one observes]
•(revolution:) personified and humanised as a well-meaning political agent (that sometimes strays from its goals by committing errors)
•motivating people to get involved in activism
•
(Said's Orientalism -->) subaltern others (are typically considered) living within a constant state of violence <-- much older Western regime of representation perceived them as culturally close to violence
(Ghazzi > Badiou >) some events are felt as historic as they galvanise the energies of political actors who imagine themselves as ‘mounting the stage of history’ --Koselleck--> acts of information dissemination are engulfed by the event and are aimed at bridging the temporal distance between the desired and experienced ==> “journalism ~= activism”
...................................
collective memory --> historical victimhood --> consolidating power
(meta-history -->) a view of history as a series of junctures where good fought evil ==Ghazzi==> historical victimhood
global rise of populist politics ==> tropes of self-victimisation
•revolutionary
•resistance
•nationalism
•populism
•neo-fascism
}--> operationalize victimhood (by whom / against whom)
one is wronged, targeted, injured (by the elite, the media, external enemies)
•self = true underdog --> victim
•opponents = inauthentic[...]
(25)[...notes/Mona rat race.txt]%39.4[...]ss meditative worship]
-(kinfolk in) swamps, brush, and forest (in terms of discerning the *relationships between clues*)
-(indirect) dealing with the escapable (=?=> tracking strategies + symbolic thought)
a central theme: (a banquet/feast at which) the participants--eater and eaten--risk the improvements of mind against the certainty of occasional poor decisions, (faulty memory, carelessness, errors of judgment, and the decrepitude of age and disease.)
-Those who fled had to understand [the limits of distance, the intentions of the others, and] (the ability to control) the abyssal terror that itself would engulf them if they submitted to panic. ==> mind
-“self” emerged as the consequence of “participation,” a calculative and organizational relatoin of the individual within the group? (and perceiving the so-called “inanimate” entities) --- shaped by the game -- a participant amidst other participants oriented by the action
(David Abraham: Perception is Participation, in an animistic logic)
mind, memory, --> cognition and communication --> reference --> imitating the animal's calls ==> stylized performances ==> (a repertoire of) symbolized references (sign language?) ==> accumulation of synonims (--> we are already consuming symbolic ambition) --> early metaphores --> narratives get out of hand (--> “concrete” is invented) --> [...] (--> narration of past is invented which is always about the future) --> codification of world without tense or causality in language ----> tense & causality ----> pervasive truths
-this diagram is about the future for the subject whom is using the signs, telling the others where the game animal is and will be. in this text i am trying to pantomime a mimicked reference (of where the [game] animal is), sharing the idea of a thing that is syntaxically there, so we can run it. every utterance is about where i have last seen the “animal,” and how fat or far it is. [running had “magical ends” - Peter Nabokov, ‘Indian Running’ (Santa Barbara: Capra, 1981)]
symbolism --> man traveling within himself --> need to travel outside an infinitely larger reality ==> beyond --- different brand(s) of infinity
secular hunting --- the hunt becomes monstrous. i am calling for an old sacred hunt [sustained in myth and ceremony?] of concepts?
-hunt is gestalt(en)
(with our) hopes and tropes
boundary creatures and matters -- fire's function/act was peripheral, was in the threshold world of human passages(?) [then it made an entrance]
humans’ mimetic participation with fire
infinitely complex affinities
to be noted the nuanced differences between talking and telling (harf-zadan/goftan)
*talking* can not be accompanied by a direct object (the talked) and *telling* might not be accompanied by a direct subject (you are told without a direct teller[...]
(26)[...notes/fire notes.txt]%40.4[...] />
wild pollination
artificial breeding
Renan: Institutional work carried by a freelancer, a private individual or a civil servant can improve the publicness of art. It gives confidence to the work of art in public service. This institutionality creates new tasks in art that can be sustained by other practitioners.
@apass
...................................
publication of the miracle
[the miraculous in exhibitions + self-exhibiting miracles]
Renan's *exhibitionary heritage* of miracles
seeing (risk of sight) --> passionate misunderstanding, confusion, rejection
cultural engineering of anthropology of heritage
exhibitionary heritage: a scaffolding that times, locates, and proliferates all that is exhibitionary (like a shower, or rainfall)
curatorial subjectivity
exhibitionary complex
•describe the problems of an exhibitionary heritage
•find solutions to artistic problems in the description of exhibitionary complexes
(the bad idea of interpreting exhibitionary heritage as an) exhibitionary solution to problems that are represented by the works of art --> correlate artistic solutions with exhibitionary problems }<--Renan-- consumes the links between art, exhibits, and curation naturally and atheoretically
creation of art <--✕--> birth of exhibition
(artistic problem ~/= exhibitionary problem)
...using the concepts and tools of exhibition history
the bad idea of the artistic is conceived in exhibitions & the exhibitionary in artworks
postulate matter in terms of
•errors
•questions
(not necessarily in terms of)
•exhibition
•artwork
exhibitionary heritage of
•artistic practices --> the miracle in ideas/objects
•curatorial practices --> categories of the miracle
•exhibitionary practices --> the miraculous as datum of the world
miracle can be contained or can burst into the study of traditions and transmissions
miracle = content + form
miraculous --> surrogate medium of the artistic
(Renan:) how a miracle can turn the hopeful perplexity surrounding Virgin Mary into the relentless exhibitionary ----> *the power of suggestion is curatorial* --> materials can be rearranged (or other contents can be shaken off from them according to the demands of art history)
flower showers
an auspicious beginning for a lasting devotion
گلبرگ --> the petal applied to the body of the sick and invalid, a sacred relic that is progressively distant yet proliferative
problem of the exhibitionary heritage --Renan--> discursify that even miracles can be interpreted art historically, that they are worthy of belief
[...]
(27)[...notes/hayula notes.txt]%44.6[...] be a tiny subspecies in a mass of absolute diversity
classical philosophy --> scientized for a momden audience (by Descartes 17th century) --> special status of human <-- seen as a totally transparent, secular, scientific, liberal way of thinking about the world
humanism = a belief in progress (implicitly conceived as a technological instrumental profit-oriented) + technological masery over nature + ‘human =/= animal’ + therapeutic approach to scientific inquiry }<-- a 19th century anachronism --> deeply ingrained in contemporary self-consciousness and everyday common sense
human: hero of liberty <-- french in origin, political in purpose
August Comte --> the universe can only e understood when the scientific exploration of phenomena was separated from supernatural superstition =/= ajayeb
Campbell making the case --> humanism needs to be deconstructed (not in a blithe نرم وملایم postmodern discursive way, rather) the definitions of what it means to be human are of life-changing importance --> humanism's supposed universality and transparency masks the fact that it is *an inherited western relatively recent philosophical perspective of the world*
in consumer research --> human: culturally inflected, psychosocial producer of + produced by the market =/= human: a disembodied information-processor with a rationalistic indentity and a computatinoal approach to the market
--Campbell--> how can interpretative consumer research benefit from a perspective which acknowledges this ideology of humanism?
the term posthuman has been used to describe anything which extends human capcity --ironically--> something as ubiquitous banal ancient and human as *tool-use* could itself be described as posthuman (Hayles, Stiegler, Wills) ==> **posthuman is as ancient as the human itself** }--> [*]posthuman: (a radical recognition tha that) technological = *originary logic* + *ethical sensibility* (= a stepping-out [=/= coming-after] of the enclosure of what is only important and necessary to the human)
•a concept that draws attention to the cracks that have always existed in the water-light descriptions of the human
•the ethical and radical realisation that the human only comes into existence by the work of (organic + technological) nonhuman others
cyborg --> associated with liberatory modes of identity
**technology deconstructs everyday human experience of agency, free will, choice, self** @apass
21st century --> technology is the center of critical thought about culture and nature (--> that is why it became organically part of my ajayeb research)--> *to think about technology in a manner which reflects its ubiquity, its deeper symbolic and aesthetic dimensions, the way in which it can radically chnage humanness and human-centered approaches
[...]
(28)[...otes on kinect performance.txt]%46.7[...]ers
cyborg --> associated with liberatory modes of identity
**technology deconstructs everyday human experience of agency, free will, choice, self** @apass
21st century --> technology is the center of critical thought about culture and nature (--> that is why it became organically part of my ajayeb research)--> *to think about technology in a manner which reflects its ubiquity, its deeper symbolic and aesthetic dimensions, the way in which it can radically chnage humanness and human-centered approaches
(humanistic epistemology ==>) mode of the human:
1. information processor
2. cognitive subject
3. cultural subject
posthuman mode:
1. to widen the temporal range of research (deep future, deep past)
2. take the form of an ethical inquiry (where the human is no longer the center of the world)
3. to think about the ontology of technology
4. the relationship of the human and the nonhuman (sustainability)
20th century --> gene
21st century --> posthuman (postgenetic metaphors)
robotic revolution + biotechnology revolution > agricultural revolution + industrial revolution + information revolution
(consumer research started to develop an outlook that) things are just as complex and social as people
•brand: entities that talk to and interact with other brands, entities that form relationships with humans
(lives that seem to exist in on the edges of simple humanist life:)
•*massive* life of market
•*excessive* life of the brnad image
•*virtual* life of Facebook
•
consumer research focuses on the ontological and epistemological givens of only the consumer
(Turkle theorizing) how consumers change through their relationship with the nonhuman
•children view certain objects in the world around them as having degrees of aliveness
•children who have grown up with computers do not experience a dichotomy between biological and computatinoal processes
•playing with a toy like transformers, the toy shifs from being machines to being robots to being animals --learning--> fluid boundaries between mechanism and flesh
•(the ontological stickiness of the) [*]computer: a mind that is not yet a mind, inanimate yet interactive, it does not think yet neither is it external to thought
(Menser + Aronowitz) television: a complex object constituted by and related to many fields (solid-state physics, politics, etc.)
Latour...
}--> (such way of theorizing ==> precondition of) an era where radically mew technologies produce entities as indefinable complex global (as the Human Genome project) biofuel supply-chains or climate change models [--> also cryptocurrencies, blockchain]
}--Campbell--> consumer researchers are creating new concepts and figurati[...]
(30)[...otes on kinect performance.txt]%46.7[...]essive* life of the brnad image
•*virtual* life of Facebook
•
consumer research focuses on the ontological and epistemological givens of only the consumer
(Turkle theorizing) how consumers change through their relationship with the nonhuman
•children view certain objects in the world around them as having degrees of aliveness
•children who have grown up with computers do not experience a dichotomy between biological and computatinoal processes
•playing with a toy like transformers, the toy shifs from being machines to being robots to being animals --learning--> fluid boundaries between mechanism and flesh
•(the ontological stickiness of the) [*]computer: a mind that is not yet a mind, inanimate yet interactive, it does not think yet neither is it external to thought
(Menser + Aronowitz) television: a complex object constituted by and related to many fields (solid-state physics, politics, etc.)
/>
Latour...
}--> (such way of theorizing ==> precondition of) an era where radically mew technologies produce entities as indefinable complex global (as the Human Genome project) biofuel supply-chains or climate change models [--> also cryptocurrencies, blockchain]
}--Campbell--> consumer researchers are creating new concepts and figurations in order to expand the borders of waht constitutes life [for example “living-product” metaphor]
(the problem of the) [ontological division of] consumer =/= world of objects ==> (ideological move -->) privileges human : it is understood by the human, because the human (the only source of analytical attention) is the only thing doing the consuming, having the experience, making the meaning
figuration: new ways of taking account of the world =/= anthropomorphism
--Haraway--> practices that create *knots* of material-semiotic actors {<-- art does that? art's sometimes unreal figurations =/= * =/= **interpretative consumer research makes the most realistic figurations of this century**}@Chloe2
the metaphors of our time:
•becoming (=/= being) <-- a shift towards a *process metaphysics*
•
(Parsons + Maclaren)
items of disposal (do not fail to exists, but rather they) are *moved along* to other spaces or politics and become other things
•becoming a precious antique
•becoming a water blockage
•becoming a source of marine death
•becoming a materially precious thing (in another part of the world)
•
--> **how things actually move, how they transition between many states**
--> *object = data about the object =/= tangible thing* <-- (transition) from thinking of object as the primary reality --to--> perceicing the object as data in computatinoal environments
==?==> (change of the nature of object ==>) radical shift in theorizing consumer behavior
p[...]
(34)[...otes on kinect performance.txt]%46.8[...] source of analytical attention) is the only thing doing the consuming, having the experience, making the meaning
figuration: new ways of taking account of the world =/= anthropomorphism
--Haraway--> practices that create *knots* of material-semiotic actors {<-- art does that? art's sometimes unreal figurations =/= **interpretative consumer research makes the most realistic figurations of this century**}@Chloe2
the metaphors of our time:
•becoming (=/= being) <-- a shift towards a *process metaphysics*
•
(Parsons + Maclaren)
items of disposal (do not fail to exists, but rather they) are *moved along* to other spaces or politics and become other things
•becoming a precious antique
•becoming a water blockage
•becoming a source of marine death
•becoming a materially precious thing (in another part of the world)
•
--> **how things actually move, how they transition between many states**
--> *object = data about the object =/= tangible thing* <-- (transition) from thinking of object as the primary reality --to--> perceicing the object as data in computatinoal environments
==?==> (change of the nature of object ==>) radical shift in theorizing consumer behavior
posthumanism
•a key term in contemporary western postindustrial era
•a term htat has been used ti describe a highly technologized future existence
--variationally--> other stories (fables) about technology exists =/=
1. the claim of (often monolithic) novelty of the historical moment in the west
2. that technology is a sterile instrument
3. that technology aids the human in his ascent to ever greater degrees of humanity
(greek tradition -->) *to think deeply about technology, we have to think about its ontology*
•techno-sociology --> Latour
•ecological feminism --> Haraway
•post-Marxism --> Tiziana Terranova
•
•philosophy of tech --> Heidegger: the most dangerous thing we can do is to think of technology as something neutral --> we often make two ***intuitive ideological jumps of reason*** when we think of technology:
1. “technology = means to an end”
2. “technology is created by humans”
}<-- example of anthropological truth (about technology) ~ it is a truth as it appears to human beings & it is an *instrumental truth: truth aimed at getting things done or making things work* =/= [*]technology: the mode by which realities are brought into existence in the world (hervorbringen) {unconcealing ==> a concealment of another reality}= (process of) *poiesis = bring out + conceal*
-the greek word *techne = technology + art* derived from the term episteme (the ways in which one can know reality) ==> ****technology: a type of epistemology, a way of knowing****
}==Heidegger==> *technology need[...]
(38)[...otes on kinect performance.txt]%46.8[...]gical truth (about technology) ~ it is a truth as it appears to human beings & it is an *instrumental truth: truth aimed at getting things done or making things work* =/= [*]technology: the mode by which realities are brought into existence in the world (hervorbringen) {unconcealing ==> a concealment of another reality}= (process of) *poiesis = bring out + conceal*
-the greek word *techne = technology + art* derived from the term episteme (the ways in which one can know reality) ==> ****technology: a type of epistemology, a way of knowing****
}==Heidegger==> *technology needs to be understood beyond its instrumentalist humanist history* --Campbell--> *seeing technology historically as an ancient phenomenon*
technology thought of as something that comes from the west & does something to other people in other placers <-- a framework (even well-intentioned) that denies both agency & contemporaneity to the ‘other’
(-McQuire)
(we are told that)
•the era we exist in is the “information age”
•the world is “networked”
•marheting is “service-dominant”
--Campbell--> what realities do the terms “information” “network” “service-dominant” create, unconceal, conceal?
==> questions of:
-what is the consumer?
-the nature of consumer consciousness, knowledge, desire
*far from being a neutral uncomplicated relationship, consumers develop strategic behaviors for *coping with technology* that is paradoxial + fantastical + ideological + multidimensional
(-Konzinets)
•DIY technologies: forms of competence redefined + redistributed between hardware & human
•technology & identity interpolate each other
global debates of:
•fear of genetic determination
•nature of consciousness --> similarities and differences between computation and human being
•
--> intimately concerned with the status of humanness
1990s theories of gift-giving, possession, labour, self-concept =/= *cyber consumer* --> circulation of desire and commodities in environments that are so highly mediated and technological that it begins to generate behavior and situations that are quite foreign to existing thinking about that markets are and what consumers want
**technology: an active force that both consumes & creates consumers**
(problem of) sustainability
1. to sustain: rest, retreat --> humannes is a major threat to all nonhuman planetary existence ==> the idea that radical threats to nonhumanness must be warded off by radical decreases in human population, consumption, normtive standards of living
<-- this notion of sustainability exists radically at the limits of human capability (more than ecological crisis or human inequality, more than the threat of terrorism or nuclear proliferation)
2. to sustain: to extend, strengthen --> the idea that if w[...]
(39)[...otes on kinect performance.txt]%46.9[...]at comes from the west & does something to other people in other placers <-- a framework (even well-intentioned) that denies both agency & contemporaneity to the ‘other’
(-McQuire)
(we are told that)
•the era we exist in is the “information age”
•the world is “networked”
•marheting is “service-dominant”
--Campbell--> what realities do the terms “information” “network” “service-dominant” create, unconceal, conceal?
==> questions of:
-what is the consumer?
-the nature of consumer consciousness, knowledge, desire
*far from being a neutral uncomplicated relationship, consumers develop strategic behaviors for *coping with technology* that is paradoxial + fantastical + ideological + multidimensional
(-Konzinets)
•DIY technologies: forms of competence redefined + redistributed between hardware & human
•technology & identity interpolate each other
global debates of:
◾fear of genetic determination
•nature of consciousness --> similarities and differences between computation and human being
•
--> intimately concerned with the status of humanness
1990s theories of gift-giving, possession, labour, self-concept =/= *cyber consumer* --> circulation of desire and commodities in environments that are so highly mediated and technological that it begins to generate behavior and situations that are quite foreign to existing thinking about that markets are and what consumers want
**technology: an active force that both consumes & creates consumers**
(problem of) sustainability
1. to sustain: rest, retreat --> humannes is a major threat to all nonhuman planetary existence ==> the idea that radical threats to nonhumanness must be warded off by radical decreases in human population, consumption, normtive standards of living
<-- this notion of sustainability exists radically at th at the limits of human capability (more than ecological crisis or human inequality, more than the threat of terrorism or nuclear proliferation)
2. to sustain: to extend, strengthen --> the idea that if we are not here then nothing on the planet has worth; if humans ado not exists, then the earth does not exists ==> our efforts of ecological sustainability are intrinsically human-centered [--(implicit attitude)--> prolonging humanness]==> ecological problem = crisis: an intense, short-lived episode in human history + it will be solved by high-technology solutions
technology has co-evolved with being throughout billions of years --Hayles--> (myriad profound subtle ways) to make nature
--paradox--> *it is “human nature” to use technology + technology changes “human nature”*
--Campbell--> ***while not everything is technical, everything is technological***
*posthuman stance (strategically oriented towards deep futu[...]
(42)[...otes on kinect performance.txt]%46.9[...]uman nature”*
--Campbell--> ***while not everything is technical, everything is technological***
*posthuman stance (strategically oriented towards deep future, pays attention to the lives of nonhuman others) gets ontological with technology*
...................................
McQuire
defining the technological --activate--> the border between nature & culture = (the heart of) what it means to be human
...................................
[title]
system attic
...................................
(in my work with apass digital designs, i have been trying to negotiate with the notion of)
*technological gaze*
what new modes of subjectivity are filtered through technological gaze?
(?how) high-tech images are cultural artifacts
technological gaze's method to put its meaning together:
1. impossible subject-positioning
2. codification of flesh
3. visualization of scientific narrative
4. aestheticization of information
(Maturana + Varela) everything said is said by an observer =/= philosopher
marketing communication theory
[*]gaze: (a technical term for) the ways we visually consume images of people and places + the ways images are constructed to entertain & encourage certain ways of seeing
•(using psychoanalysis) Mulvey's gaze: the way in which the camera acts as the eyes and ears of the spectator, presenting ways of framing the world (power-laden + not neutral position) ==> certain understanding of the world is assumed
•Shroeder --> gaze signifies a psychological relationship of power --> the gazer is superior to the object of the gaze [---> go to zoo]
how “human” ways of experiencing the world are gradually being integrated with non-human, technological ways of perceiving and understanding reality:
•Baudrillard --> virtual gaze
•Virilio --> automation of perception (war weaponry --> the idea that in west we have technologies so advanced we achieve absolute vision)
•Balsamo --> cosmetic surgery (~= new visualization technologies) ==> new forms of dominance [---> go to Kardashians TV shows], *replacing the male gaze with a normative disembodied technical gaze
•Haraway --> technocratic gaze
•Strafford --> (starting in enlightenment) *automated spectralization* (in visual presentation of the world) --> the intention and purpose of the gaze became medicalized and technologized [---> go to cartography]
•
}--> (from technoscience to feminism) theorists have noticed a *splicing* of direct and tactile human perception of reality with another reality, one that is mediated and technical ==produce==> a new reality that negotiates the individual's knowledge of the universe in diverse and complex ways (<-- not catastrophic =/= Hörl)
[...]
(47)[...otes on kinect performance.txt]%47[...]ng it by recourse to technological explanations (this was my mistake!)
•an observer is more importantly one who sees within a prescribed set of possibilities, one who is embedded in a system of conventions and limitations.
•measurable in terms of objects and signs
•newly constituted human sciences in regulating and modifying the behavior of individuals.
•it was through these disciplines that the subject in a sense became visible
•passage from the geometrical optics of the seventeenth and eighteenth centuries to physiological optics
•to expose the idiosyncrasies of the “normal” eye
•Retinal afterimages, peripheral vision, binocular vision, and thresholds of attention
•outcome of a complex remaking of the individual as observer into something calculable-and regularizable and of human vision into something measurable and thus, exchangeable.
•standardization of visual imagery
•in the amphitheatre / on the stage / in the Panoptic machine
•dissociation of touch from sight ==> “separation of the senses” and industrial remapping of the body in the nineteenth century
•unloosening of the eye from the network of referentiality incarnated in tactility ==> fitted for the tasks of “spectacular” consumption
•Perception for Benjamin was acutely temporal and kinetic;
•a mobile consumer of a ceaseless succession of illusory commodity-like Images.
•Machines are social before being technical
•desiring machines
•The paintings of J-B. Chardin are lodged within these same questions of knowledge and perception His still lifes, especially, are a last great presentation of the classical object in all its plenitude, before it is sundered irrevocably into exchangeable and ungrounded signifiers or into the painterly traces of an autonomous vision.
•that the very process of becoming tired was in fact perception. “When the eye fixes itself on a single color...<or...
•the clear eye of the world
•The more Schopenhauer involved himself in the new collective knowledge of a fragmented body composed of separate organic systems, subject to the opacity of the sensory organs and dominated by involuntary reflex activity, the more intensely he sought to establish a visuality that escaped the demands of that body.
•the physiological makeup of the subject as the site on which the formation of representations occurs.
•Of these only the cerebrum, together with the sensory nerves attached to it, and the posterior spinal nerve fascicles are intended to take up the motives from the external world. All the other parts, on the other hand, are intended only to transmit the motives to the muscles in which the will directly manifests itself. (Schopenhauer)
•It is knowledge that Simultaneously provided techniques for the external control and domination of the human subject and was the emancipating ground for notions of subjec[...]
(48)[...notes/notes.txt]%47.3[...]e how of a poem or text dictating a kind of addictive reading or desire in the reader.
The project of a text, the project of a theory
according to Freud, when the work of mourning is completed the ego becomes free and uninhabited again. Funeral speeches and related writings, are possibilities that structures the movement of identification. Mourning is the interiorization of the dead other, also its contrary. Politics is figured as first and foremost an organization of the time and space of mourning.
After him, it is all war and crumbling.
We know better than ever today that the dead must be able to work. And to cause to work, perhaps more than ever.
The meaning of meaning [...]
...................................
[*]deconstruction: a sort of strategic device + opening onto its own abyss (one of the most influential approaches to texts) =/= method
Campbell --> Derridean deconstruction is visual
Derrida's thinking helps us take images seriously (as philosophical artefacts)
•organizational image: the aesthetic ambassador for the organization (it visualizes + gives aesthetic value to it)
•advertisement: preeminent image of production and consumption of the global economy
image = logocentric vision --need--> problematizing =/= solutionizing
-is there a spirit of critique that is not liberatory in purpose?
Derridean deconstruction: a critical approach --draw--> attention to the operations of method itself (=/= method):
[~? feedback types:]
1. interventionist --advocate--> different/contradictory readings (of images)
2. radical --interest--> roots of meaning-making activity
3. liberatory --seek--> evoke justice (forcing an image to account for itself)
4. ethical --concern--> what is overlooked
5. innovative (productive) --promote--> non-traditional ways of reading (of interpretting, of finding meaning)
intellectual climate in 1960s ==>
•Derrida's deconstruction --> bringing Saussure's own work to its own radical paradoxical conclusion
•Foucault's archeological approach [question the idea that human is an a priori --> how humans have been diagnosed in psychiatry and (ab)normalized in criminal and sexual *discourses* ==produce==> reality effects at the level of body]
•Barthes's semiology =/= the idea that the author is the single and authoritative source of meaning
Derrida's list of concepts:
differance
retrait
revenant
dissemination
deconstruction
hymen
invagination
archiécriture
supplement
khora
pharmakon
scrypt
parergon
subjectile
}--> levers applying torque گشتاور and displacement in the textual machinery
deconstructi[...]
(50)[...notes/Derrida old notes.txt]%51.7[...]antom-sphere is more arresting, more aesthetically philosophically attractive?* (--> phantomology, Avital) ~/?= *which archive remains on fire throughout?* (--> the concern of many of my peers in apass. why archive has become a predominant topic and practice: lack of master signifier ==> archiving as one remaining meaningful thing to do, that there is nothing meaningful to be done [<-- that is my source of disagreement with archive-discourse, because it matters that there is something to be done now])
(taking) high doses of impulse and reason
**adapting old tales to new territories of experience** (<-- we need to permanently work this, read it, and so on)
exceedingly well-versed fever-dreams of Rumi
his intellectual-bodily gesture
its innovative proportions
his typology of communication/education (in Majales-e Sab'e مجالس سبعه)
remote plane of calculation
•magnetic power of the sectarian voice (=/= “the weak cult of modern inevitability” ==> a formula of alienation, insularity انزوا, indifference)
•freedom to choose the all-engulfing one thing (--> ISIS) =/= countervailing definitions of freedom: the freedom of infinite mediocritized choices (--> consumerism)
(Elen's struggle to gauge her place in the existential game)
my critical rant
*build the raft* <-- a poetic strategy (<-- i do this too, to go beyond the postcolonial aftermath)
tale of the “symptom of a plague” (--> tale of “where we stand”) ==> (a concealed need for) ***immunity*** (=/= toxication)
‘reality principle’ of Ali , apass
“the eastern postmodernism arrives at the doorstep of the western philosophical outlook as a foreigner” -Mohaghegh
==> a *privileged semantic heritage* --suggesting--> an occluded alternative --from--> a shrouded/shredded resource ریزریزشده [==?==> my reparative readings (of ajayeb). this is something i should be careful about: to give the iranian semantic heritage density and texture, and not privileging it, not to give it a “voice” or “awareness"]
(Mona's disposition:) the assassin = the spectator
(for Ali ) truth has a dead body, (deranged, tortured, raped)
(oriental)[*]exotic: commingling of ***excess & absence*** ~= the third world (middle eastern) becomes all that EU renounces: the indecent, unrefined savage whose raw delirium stood as an offense to your elegance but somehow still enchanting a disenchanted earth
[*]eurocentrism: *carving a mirror into your presumed beginnings* (so it is displaces in elsewheres, as the effect of the mirror ---> go to the discussion of mirror in my amazon project)
[an imaginary mechanism of cutting off what the superego perceives as bad or good aspects of oneself (weakness or power) and projecting them on[...]
(51)[...notes/sanaan full text.txt]%55.7[...]eral**
western inability to understand the turbulant reaction abroad --> loss of the power of the literal (--> *democracy depends and works with the literal*:)
literal has given way in the west to the transference of image, language, and thought to a purely representational or metaphoric domain (to talk about things, but not speak the event itself)
“one cannot grow angered over a film, sculpture, treatise, or drawing (or a dance), then one also cannot experience captivation with a film, sculpture, treatise, or drawing” (Mohaghegh)
[yet the literal is sneaky in that is always decontextualizes, it vibrates and swings so conspicuously from its point of origin]
(old Marxist, anarchist, and postmodern critique: ‘hyper-mediation + technological diffusion ==> obliteration of the sharpness of the senses in modernity’) =/= loss of the radioactive potential of the world of appearances --> *rabbit chaser* [a mask that i am invested in,] a middle eastern existential cost at stake : the myriad and triggers that alone make possible the descent into Alice's Wonderland--the child chases the the white rabbit(~a partial flashing image) without real thought to its enigmatic reasons or destinations (“why and where is he going?”) Alice (like Janina) is only consumed by his color, speed, movement, and nervous incantation افسون of lateness*** (--> metaphorology of “depth” in east)
code of urgency: “mean what you say and say what you mean”
a (monumental problem or) discord in the West between: saying (or showing in terms of images) and meaning () }--> problem for the propensity of acting, running, hungering, wanting, and living itself --this-is-why--> most groundbreaking ideational products in the West often fail to penetrate enough to excite or instigate (the avant-garde can not longer shock [--> bankruptcy of the contemporary artists in europe]) =/= in the East: 1400 year mythologies can still provoke hysteria and radical fever }<-- a scary difference***!!
*the visual, the auditory, the spiritual, the philosophical are still fulminating currencies of animation in the context (in the East --> that is why most art theory and conceptions don't apply to everywhere at the same time. values of European contemporary art scene don't fully dig the notion of art in middle east)
Mohaghegh asking: how can the sentence, picture, musical note, poetic, stanza, ideological or theological concoction, genrate so much energy in certain atmospheres, unleashing irregular storms while reviving millennia-old ones? [--> Stewart's affect theory and atmospheric attunement could be helpful]
a fable of difference (between W&E):
a tension between an agoraphobic West (with its endless barricades, shelters, and technocracies of dilution رقيق سازى raghigh-sazi) & an overexhilarated East (with its endless throngs, zealotries, dogmatic caresses, and emergencies)
[...]
(52)[...notes/sanaan full text.txt]%56.4[...]spatial relations (--> self-other construct)
[*]the imaginary: the space in which the relation between the ego and its images is developed]
(Mohaghegh:) [eastern] undo the moment of assimilation into a repressive [western] ‘symbolic order'[= the way the subject is organized & how the psyche becomes accessible]
[*]The Real: what cannot be symbolized – what loses it's “reality” once it is symbolized (made conscious) through language ==> the real is traumatic (& sublime?, =/=? media,,) @Hoda}
*cultural extinction*
urgency is (always?) neurotic
(?who and when sends) neurotic demand for an unmediated cognitive intimation
(Khomeini's) omat امت diesenfranchised populace
عناصر گول خورده perceptual perversion
•Khomeini <-- Marcuse (one-dimensional society, that promote a false consciousness which is immune against its falsehood)
•Khomeini <-- Chomsky (how superficial happiness can function as a detraction from the adverse effects of an alienated condition) [<-- Marxist tradition of the “serious” (=/= unreflective state) @Foad, “let everybody be crazed about professional sports or sex scandals or the personalities and their problems --> *consumption becomes ritualized*]
•Shariati <-- Jameson (theory of the “ever-new but always-the-same” within the theatrical operation of political economy)
•Al Ahmad <-- Adorno (skeptical prophecy)
•
}==> principle of utopian potentiality
centers of corruption
pleasure-houses
makeup
games
alcoholic beverages
luxury goods
Marxist tradition:
the underground aesthetic is quickly transfigured into a mainstream aesthetic --always--> in the hands of an authoritarian elite (<-- in apass with Leo we were talking about this)
جنبش mass aesthetic fears becoming official سازمانی
...based on exposing the damage of the global-becoming-local
Al Ahmad traces this “transnational hypnosis” to economic origin (<-- Ali )
(Mohaghegh's judgment on iranian anticolonial ideology:) its ineptitude Ungeeignetheit in realizing the myriad variances that render any medium riddled with paradoxes--derives itself from its concurrent inability to observe the possibility for different subject-positions within the third world
omnipresent deception of modernity
(aesthetic radicalism [ X ) political resistance]
“X” --> limited anticolonialism
(Mohaghegh on)
-Mehrjui's The Cow, offers a moving allegorical journey into the psychic turbulence of a peasant confronted with the obliteration of his premodern world (and thus becomes his lost animal)
-Naderi's Man with a Gun, depicts the material avarice that has overtaken local configurations in the wake of nascent capitalist[...]
(53)[...notes/sanaan full text.txt]%56.7[...]y of Benjamin's stance that “mechanical reproduction of art changes the reaction of the masses toward art...”
the symbolic fury of Khomeini's voice is only magnified in its cult-value through its transmission over the air waves, testifying more to MacLuhan's interpretation of the persuasive impact of radio
--> technological media in iranian anticolonialism does not elicit the democratizing effect anticipated by Benjamin
from--> metaphysical awe --to--> banalized horror
each year the islamic republic itself reenacts the arrival of the Khomeini in tehran airport through a procession of myriad cardboard interact and converse with these mock-images of the imam in a kind of makeshift, state-run passion play
post 1979 iranian cinematic renaissance
•medium of film achieved in the decolonized space
•hooked into the contemporaneity of the localized apocalyptic (infinitesimal becomings)
•present as close an interpretation of the unthinkable strangeness of reality as possible
•on an ongoing desertion of the real
Adorno: “works that make socially univocal discursive judgments thereby negate art as well as themselves” @Laura's judgment on the fascist body (--> can consumption be resistance? @Laura: becoming fascist body ==> ? )
the medium of film-making in present-day iran attempts solely to bring the crypto-vantage of the everyday into obscurity-ridden view (to leave less clear --> my pre-2012 videos ‘Vagabond,’ ‘Constant Prince,’ and ‘city of domes’), allowing for a critical distance on the part of the spectator to examine one's own being-in-the-world in raw, blurred form (the truth is haze itself --> Hoda)
exoticization of the local --> reduce it to a nativist enterprise
(Mohaghegh > Tomlinson:) the everyday culture has ingested foreign elements from exogenous sources, with the various elementss gradually brcoming “naturalized” within it =/= image of pure, internally homogenous, authentic, indigenous culture
Sharjah art foundation of the Emirate's *postcultural imagination*
literary front
Hedayat, Yushij, Shamlu, Forough
Hedayat's The Blind Owl variants of a “will to chaos”
middle eastern avant-garde's vision of the writing-act --sketching--> a fugitive postmodern map of escape from its grasp
[in] moments of great social disorder
==> secret societies, iconoclastic trajectories, a type of consciousness that perceives the catastrophic-apocalyptic hint at each turn
(how an eastern or third world vanguard characterize itself in the heart of major historical tremors:) [listen to their *tone of aggression*:]
Nima: “with my poetry i have driven people into a great conflict; good or bad, they have fallen in confusion; i myself am sitting in a corner, watching them: i have f[...]
(54)[...notes/sanaan full text.txt]%57.1[...]ر و دسته
قبيله
(Ali, to a subculture of) persecuted and endangered
==> peripheral narative (marginal leadership) become a force of intrigue and seduction (among iranian youth)
-how did poetry respond to historical events of atrocity and transition
-did the poets understand themselves as resembling a mystical, criminal, mercenary, or revolutionary edifice?
amorphous, obscure, versatile (thinkers and writers launching an intellectual-existential offensive against the disenchantment of the modern age)
along archetypes:
•power
•hostility
•banishment
•solitude
•desire
•sacrifice
contradictory experiences of the modern cityscape of the middle east --> at once a site of:
•autocracy and insurgency
•concealment and detection
•connectivity and alienation
•integration and crumbling
•gesticulation and idleness
Setareh's topics:
experiences of upheaval, hysteria, sabotage, collective suffering
--> Sana's topics:
existential-spatial understanding of questions of cruelty, betrayal, torment, annihilation
(poets finding themselves consumed with) the distinctive emergence of “the martyr”:
[-]Akhavan writing/witnessing at the time of reterritorialization of urban space during Mossadegh era: the subdivision of streets, districts, and neighborhoods into dueling sectors of power and resistance.
Akhavan's lament in “Winter”
disenchantment, bitterness, semiotic disorientation
touch = final sensory prism
Akhavan's task: to protect the domain of radical individuality (==> Ali's subjectivity)
(Mohaghegh asking:) *is the artist charge a mere diguise of influence and supermacy?* or **is the firmness of its articulation sanctioned by some dominant elsewhere or otherworldliness?**
*does the poetic consciousness believe itself of an elite unknown rank (against the monolith)?
sociopolitical discourses either bore or aggravate Akhavan --only--> (transient historical specificity of) *turmoil demands poet's greater urgency*
(the poet has earned the station to say) “no more of this” (“it's enough”) ~ an *order* [=/= wisdom, sage, diplomatic response of an interlocutor, truth-telling, equal dialogue, negotiation]
poet's expertise and sensitivity: the storyteller's intimate relation to impermanence and destruction (--> Ali, Sana, Hoda, Setareh)
[-]Baraheni's depiction of the spatial domination of the city by Pahlavi regime from 1952 to 1979 --> SAVAK responded to and fueled a striking development in the political consciousness of the urban centers ==> labyrinthine evolution of the rebel form
hie poem “An Epic in Reverse” (Akhavanian reversal) neighborhoods of stigma, filth, and backwardness --> hybrid of animality and criminal[...]
(55)[...notes/sanaan full text.txt]%57.2[...]sence
--> continual motion
--> time is restless
tower, bastion, citadel, stronghold
operational apparitional center
phantasmatic points of references
a spiritual geoscape of concentration
it must appear formidable, immutable, and impenetrable
as a tangible headquarters encased amid far-flung mountains.
it drifts mainly as a figment in the nomadic mind
of the one who lives most of the nights as a marauder in enemy camps
roaming through its courtyards
speaking with the tower's white and black keepers
before receiving the next command
with it the facticity of another harsh assignment.
from tower's security standpoint
the world looks ripe for the taking.
the fortress holds, and with it, the dream of the fortress.
the earth
closing on us
a deteriorating prism
tightness, entrapment
this cylinder
to a mutual obliteration
all inhabitants are squeezed together
to make another planet
another dream of the enemy:
1. extraplanetary construction
2. confinement of the unwanted
3. momentary infiltration of the lair
4. consumption of the planet
|
conceptual twists: (quadrangulation:)
[four desires - four attributes - four corresponding identify-formation]
1. the most accountable --> creation ~~> *labor* (to build it) --> carpenter خلق
2. the most disconnected --> banishment ~~> *renunciation* (to disown it) --> judge خلع
3. the most invested --> possession ~~> *stealth* (to invade it) --> trespasser خفيه
4. the most around/above/upon --> engulfing ~~> *hunger* (to eat it) --> glutton دله
the entire worlds are disponsable
to salivate and gorge on what is most detested
the torment of overlapping, of absolute possession and absolute dispossession
unreal
surrealism
anti-realism
hyper-realism
irrealism
inaccurate, misleading signs around each corner of the cityscape
deceptive and insidious facades
taken astray and stranded amid false omens
the misinformation of the world's existence
the minor syndicate versus the drone
stretching between the memorandum and the dispatch
always in a dual hermeneutics of suspicion and discovery
drinking from the fool's gold of confusion ill-advising codes
the sectarian's remedy:
vulgarization requires vulgarity
response to disgrace is to enter the disgrace
to inflict the profane occurence and encourage the contamination of language and sign
into the stint of atrocity
to go barefoot and dismembered
sectarian appears before the maker:
in blemished and tattered from
[...]
(56)[...notes/sanaan full text.txt]%58[...] speak? Lee's answer is no
we have no access to her thoughts or her inner life --but--> that does not mean her life is without meaning or value to history
*we must listen for the african voice in iran even when it cannot be heard*
siah siyah سیاه: afro-iranian children (descendants of african woman slaves served as domestic servants and concubines) who remained in iran, married local people, and could live normal lives as iranians (although they might be identified as black)
==> *some percentage of the iranian population is of african descent (especially among the wealthy clases who could afford slaves) <-- this heritage has never hardened into a clear ratial category within the society*
we must regard them as actors *even when we cannot see their choices*
...................................
childhood Elias chap1
[*]childhood: idealized romantic construct, with denied legal rights, reflection of adults about themselves:
•nostalgia for an individual and collective past
•
=/= children vacillate between innocence & awareness, morality & immorality, cruelty & kindness, foolishness & wisdom, , , **children act as sophisticated consumers**
--Elias--> ***children make emotional, political, consumerist choices***
how adults construct childhood --> ***aesthetic social imagination***
how adults imagine children (in idealized forms ==> evocation of emotions) ==> give meaning to (individual and) collective realities
childhood --> worry + obligation =/= adulthood --> ease + freedom
(my childhood is sometimes remembered by me so different than of my friends --> makes the universal media objects specifically precious: cartoons that were watched by us across border and time ---> go to Sina's Children's Media Watch List childrensmedia.net)
imagine children -->
•nature of emotions
•relationship to religion
•relationship to society
◦articulation of attitude towards society
•constructing concept of:
◦individual
◦community
◦nation
◦gender
◦age
Elias's notion of emotion --> a broad category to index concepts of morally, ethics, politics, aspirational acts,
(everything depends on the ways we remember our [emotional experience of] childhood)
(memory = salad of) fragments of memory + emotions from our experience + emotions experienced by others + what we have been told by others about our childhood
common theory --> age between two and eleven children are most sensitive to external factors ==> most vulnerable to advertising
*age seven*
children are increasingly controlled by symbolic relationships and images (+ make judgment about things)
*under five*[...]
(57)[...notes/sanaan full text.txt]%61.3[...]culture <-- implementation of ideology in society
turkey, pakistan, iran:
•strongly ideological (like other states)
•multiethnic
•shaped by encounter with colonial empire
•strategic (=/= cultural) engagement with (west) global powers
•belief in the existence of charismatic religious authority
•belief in barkat برکت
Iran special relation to *religious visual art*
(Elias's) aesthetic: social imagination, creating reaction without words (= showing)
=/= telling
=/= nonutilitarian form of contemplation of art
=/= cognitive
Western mid 18th century philosophy ==> “aesthetics”
lower cognitive faculties
experience of sensate body
how the world strikes the body
emotional and affective response
modern aesthetics --> contemplation of beauty (superior to idleness and boredom <-- some sort of failure of moral vigilance)
“art = description of beauty”
==> Kant: aesthetics = sublime beauty (=/= quotidien)
}--> (fable of) the idea that **beauty engenders virtue** --> the beauty must be formal
(social system --> people) interacting with visual objects
making consumer choices [--(is not always)-->] interacting with visual objects in ways that further ideological formations
*religious reaction to sensory inputs are aesthetic* <-- they anticipate knowledge to be revealed in the future =/= rest contemplatively in the present
*religious gaze = apocalyptic glance*
=/= Kantian aesthetics (noninstrumental form of enjoyment)
Plato + Aristoteles ==> premodern islamic thinkers --> “beauty = virtue” (harmony of physical and moral)
(problem with) philosophical aesthetics of disinterested contemplations --Elias-->
•ignores majority of human experience
•(favors) apophatic (transcendent + ineffable غیر قابل توصیف) =/= cataphatic (immanent + experiential)
unstable & somatic ways we respond to (and seek out) everyday images
evocative & powerful (<--Sina-- nonartisitic images)
(art or not art) ***aesthetic response***
[*]children's media: aesthetic social imagination
(moral components of:)
cruelty, hurt, disgust, disdain
kindness, happiness, admiration, love
physical, material, somatic relation to the ethereal, metaphysical, intellectual
(?how can we) confidently treat “images = sources of socioculturel information”
(from) Islamic culture --to--> cultures associated with isalm
strong opposition to representational religious art <-- modern Islamic societies --> unproblematic accepting of representational religious materials intended for children
didactic islamic visual me[...]
(59)[...notes/sanaan full text.txt]%61.5[...]onal interaction*
*people-centric work* (like library science and education)
quantitative =/= qualitative
measurable =/= descriptive
(objective concepts)
--> (Calvert reading) the ostensibly qualitative, measurable, and hence objective concepts of competition and competitiveness stand in contrast with qualitative, descriptive concepts of both “culture and collaboration”
to open up some of the ‘literature of’
(Calvert working on) the implicit notion that competition and innovation are a natural fit --> the “measure, controlm and automatic” rationality of US-style economic competition
difficult to commodify
difficult to describe
not taking apparent differences (between men and women, human and animal,,) to be timeless, necessary, or inevitable --> descriptive =/= prescriptive (descriptions not intended to be prescriptive) --> *to historicize and denaturalize concepts (of competition, innovation,,)*
Bowker + Leigh Star > Calvert: *things perceived as real are real in their consequences*
market competitiveness has a plethora[~ excess, افراط ,ازدياد] of measures --✕--> profit: the seller-centric proxy measure of consumer interest
“our idealized notion of competition as a generator of innovation black-boxes a host of processes for competition, including unfair practices, externalizing costs, marketing, deception, and deskilling.”
(our idealized notion of:){ competition ==> innovation }--black-boxes--> (a host of) processes for competition:
•unfair practices
•externalizing costs
•marketing
•deception
•deskilling
•
individualistic and social Darwinist overtones
[*]inovation: a form of wishful thinking that aims to bring about the desired transformations without the associated costs in time and human effort (Suchman & Bishop)
(‘labor-intensive artistic work’: noninovative creative work; deepen the density of curiosity;)
capitalism continuously applies new technology designed to fragment and deskill labor, so that labor becomes cheaper and subject to greater control (Wajcman)
(sometimes) obsolescence is created through minor redesigns of consumer commodities
“let's sell more” ~-> undesirable consequences for human rights, global trade in rare metals, and toxic waste disposal
[*]technological determinism and optimism: the belief that the present social arrangements and technologies were the inevitable byproducts of historical developement, and that any problems entailed in our technologies and their production processes can be eliminated with further technological innovations
competetiveness and the technological *savvy* implicit in innovation are themselves markers of contemporary masculinity --> “the en[...]
(60)[...notes/khmarchive.txt]%69.3[...]vert: *things perceived as real are real in their consequences*
market competitiveness has a plethora[~ excess, افراط ,ازدياد] of measures --✕--> profit: the seller-centric proxy measure of consumer interest
“our idealized notion of competition as a generator of innovation black-boxes a host of processes for competition, including unfair practices, externalizing costs, marketing, deception, and deskilling.”
(our idealized notion of:){ competition ==> innovation }--black-boxes--> (a host of) processes for competition:
•unfair practices
•externalizing costs
•marketing
•deception
•deskilling
•
individualistic and social Darwinist overtones
[*]inovation: a form of wishful thinking that aims to bring about the desired transformations without the associated costs in time and human effort (Suchman & Bishop)
(‘labor-intensive artistic work’: noninovative creative work; deepen the density of curiosity;)
capitalism continuously applies new technology designed to fragment and deskill labor, so that labor becomes cheaper and subject to greater control (Wajcman)
(sometimes) obsolescence is created through minor redesigns of consumer commodities
“let's sell more” ~-> undesirable consequences for human rights, global trade in rare metals, and toxic waste disposal
[*]technological determinism and optimism: the belief that the present social arrangements and technologies were the inevitable byproducts of historical developement, and that any problems entailed in our technologies and their production processes can be eliminated with further technological innovations
competetiveness and the technological *savvy* implicit in innovation are themselves markers of contemporary masculinity --> “the enduring force of the identification between technology and manliness is not an inherent biological sex difference. it is instead the result of the historical and cultural construction of gender” (Wajcman)
a big part of the problem is that women's technological labor (=/= ghost busters) is culturally invisible --(Katie King in her research on writing technologies argues)--> (a metonymy:) when technologies are reduced to singular, stable, self-contained devices [~ Star Wars] =/= assemblages
[dichotomy of “enforcement =/= destruction” Star Wars either or: if you are not destroying it you are enforcing it]
problems that cannot be conceptualized in terms of measures and endpoints, or which involve holistic, qualitative solutions, will be at a disadvantage for selection
(Cowan shows) the developement of new household tachnologies did not free women from the domestic shpere. rather, it allowed women to enter the paid labor force while leaving the gendered division of labor in the home untouched.
(makes[...]
(61)[...notes/khmarchive.txt]%69.3[...]r (making aware)?
-employer and the employee as different “species” with their different “natural” tendencies to fuck with one another? --> zero-sum game
-the question of symbiotic relatedness (--> psychoanalysis) =/=? contractual relatedness
...................................
to emphasis on the contingent and the contextual
the process of becoming researcher (of science and technology studies : inquiry into the politics and practices of knowledge-making)
vignette (sketch, a brief literary description, narrate scenes from familiar activities)
the question is not ‘how can we care more?’ (as predetermined set of affective practices) rather: **what happens to our work when we pay attention to moments where the question of ‘how to care?’ is insistent but not easily answerable** (‘care’ as an analytic or provocation)
-Kenney
...................................
>
Manoto TV station program “sher yadet nare” شعر یادت نره respond to the questions of translation (from the UK produced program “Don't Forget the Lyrics” into an Iranian contemporary popular media culture) and memory practices (archival memory act performance pop quiz show mixed with consumer culture TV broadcasting)
...................................
*cognitive companions* (--> coordinating multiple agencies characteristically)
-tiny clay token sheep were enclosed in clay envelopes with markings indicating what was inside (*molding and inscribing clay* was the favored sensory technology for making in Mesopotamia 5000 years ago)
•maybe your makings involves “true writing” that companions preferentially with language
•maybe your makings involves spinning plant and animal fiber and feeling, tying, and untying knots
•processual affirmative re-writings
•systeming meditations
•context-sensitive pushback
ack
•operational closure (of a system)
•fluctuation, entrainment, blocked synchrony
•
[Katie King use of a term, how she shifts it from mechanism to affect:] [*]stigmergy: feeling of being in among and as the self-organizing bits that are system-ing (=/= a method of communication in emergent systems, mechanically defined as “indirect coordination” self-organizing termites and ants or flash mobs or political action)
@apass: how do you provide different *undisciplined ways of envisioning* new kinds of environments, artifacts and practices? (entangle design, science, fact and fiction, boundary objects, system-ing, [*]design: ***making things that tell stories*** [=/= telling stories])
(my encounters with) ajayeb's vibrating particularism
[*]website, talksite: play, trial and error, permutation and mistakes (none of it innocent or exemplary @ERG's website) ==> *cognitive reassembly*
-->{relations between developers and users to cre[...]
(62)[...notes/khmarchive.txt]%70.7[...]espret
de-passion knowledge ==> a world ‘without us’ ==> a world without ‘them’
*impoverished: a world of minds without bodies, of bodies without minds, bodies without hearts, expectations, interests, a world of enthusiastic automata observing strange and mute creatures --Despret--> **a poorly articulated (and poorly articulating) world**
•autological subject: discourses, practices, and fantasies about self-making, self-sovereignty, and the value of individual freedom associated with the Enlightenment project of contractual constitutional democracies
Sven, Maarten,
Isabel for whom sex is disseminated
•genealogical society: discourses, practices, and fantasies about various social constraints and psychic assaults on the autological subject by various kinds of inheritances
“liberation denied, liberation achieved” -->
•both visions dependent upon an all-or-nothing approach to social change
•both visions dependent on vision and an unexamined allegiance to the concept of change
...at the self-proclaimed centers of freedom
--Katie--> *how do we know social change when we see it?*
when ‘eye candy’ begins to describe a range of visually induced consumer pleasures
theoretical apparatus:
space-plus-time (space + time) =/= spacetime
-the additive understanding of “+” pictures time and space as two geometric planes that intersect =/= ‘spacetime’ there is no need to explain how they come together, because nothing stands between them
“a woman's survival depends upon calling people into classification”
“...hair-trigger judgments about gender lead to romance as well as lethal exchange.”
...................................
Verran in her work with Yoruba (West African) and Yolngu (Aboriginal Australian)
=/= thinking of numbers used in enumerating the real world as helping us to work relation ==> numbers (and mathematical objects) as cognitive tools
elements of schooling --> learning to use mathematical tools
*can number be considered as an inventive frontier in social, cultural, political and moral life?* --Verran--> *number = materialized relations*, enumerated materiality
people having kin relations
people are relations (in an embodied sense + semiotic in the sense of expressing a formal relation [for example wife/husband])
example:
•in river water --> taking numbers as semiotic = to identify numbers as the formal relation unity/plurality
•in working markets --> numbers enact generalizing iconically in the whole/parts mode
--**--> numbers as particulars, in place and time, in situ, realized in specific practical ways
Platonist account of number
intuitionist account of number
instrumentalist acc[...]
(63)[...notes/khmarchive.txt]%71.2[...]ile ecologies
heterodox political economy of contemporary digital capitalist control + its parasitical and autonomous pirate kingdoms (Sundaram > Rai)
Foucault --> ****knowledge was not made for understanding, it was made for cutting****
entrepreneurial capture of digital cultures and their hacking (in India)
-what is the force, sense, and value of the habituation (of CG hacking, of pragmatic experimentation habits)? --Sina--> (question of) passage between affective states
-(how can we?) better diagram through connecting relations and functions of force, value, and sense in (pirated & corporate) contemporary digital media infrastructures
(how to understand effectively the knots of) ***technoperceptual*** (becoming, relations, assemblages, habituation)
negotiating the digital (irreducible to capitalist strategies of value capture ~ resistance form)
the ecology of sense and sensation that jugaad events [technical animation CG] operate through (and happen in) *requires specific pirate infrastructures*
Rai's jugaad --affirm--> becoming through a counteractualization of the infrastructures of postdigital cultures
strategic narratives of acts of consumption --> sources of new productivity
(Ris's notion of) ecological: process-oriented historical materialism
interpretation by thinking --through--> assemblages of action --through--> assemblages of thought
collective practices of habituation
([Rai's] methodology of) *affect-as-capacity* --shift--> the focus of attention away from language (discourse and representation) toward habituated and emergent sensations in historically specific media assemblages
transformation of telecommunications in colonial and postcolonial South Asia
(Guattari's) assemblage: a prepersonal practice, a kind of style, a creative mutation that binds an individual or a group consciously or unconsciously
...................................
*traveling the bibliographic among knowledge worlds*
(Katie making a) multimedia bibliographic essay *with an argument* --> working out a practice of *transdisciplinary inspection*
(@apass, a few index of evaluation for such practice:)
•*how well it learns and models how to be affected or moved*
•*how well it opens up unexpected elements of one's own embodiments in lively and re-sensitizing world*
•(what are) *its possibilities for immersive play among sensations and platforms amid media technologies*
•(what are) *its ways of participating in multispecies learning or self-organization across ecologies
•(what are its capacities for) *mattering without owning the action* [--> play]
transdisciplinary connections have been made on the basis of *play*--between: psychiatry, mathematical, [...]
(64)[...notes/khmarchive.txt]%71.7[...], indications of shifts from one knowledge world to another assemblaged through boundary objects?
-who gets to say in which knowledge world?
routinized rhetoric about feminism
apparatus: open-ended practices
****(ok yes) “we honestly believe that there are no positions that are epistemologically superior to any other” --but--> at the same time [Katie and i totally] argue with and try to overthrow those i don't agree with****
neutrality (<-- moral commitment) =/= relativism: forswearing claims to absolute epistemological authority
(learning from Katie) my technique in ajayeb study --> i brazenly detach words from their original context and mobilize then all together for my own irritating purposes [...] i both reduce and add to the complexity (of globals and locals)
**(my play:) double or multiple consciousness ==> [*]ajayeb: growing boundary objects
**(my project in apass:) to be curious and value how claims to epistemological authority operate and how comparative relativism can be accountable + can i irritatingly passionately disagree with
democratization of oppression (?)
reading across the media sustains a depth of experience that motivates more consumption
...the economic logic of a horizontally integrated entertainment industry
#telegram iran (commercial world of entertainment)
material examples of *stacked realities* cascading over various media and technological platforms with differing degrees of interoperability and standardization --Katie--> *transmedia stories* (inevitably commercialized)
integrationism
revolutionary action
supermacism
separatism
anarchism
political defense
redefinition of the human
to intervene in and democratically refocus social and psychic powers --> place-based ecological activism: self-consciously identifying and producing invigorating political and cultural planetary geographies
ethically augmented and affected cognitive sensorium
variable and sensitized tactics and ethics of “democratics” --Sandoval--> meta-ideologizing: functions both within and against ideology
@Leo?
(my work on ajayeb is aimed at:) old and new media collide ==Jenkins==> *convergence culture* --inhabited-by--> those who learn how to play with media, information, visualization, and who live among and produce hypertexted or relational and relative materialities
preemptive
proleptic
prophetic
(the way i am using the term) queer: to learn to be affected by the political economies of knowledge worlds
(my art in lecture and performances:) *to play with our own consciousness* --Katie--> to curiosly work at the edge of “this is not it”, [bits that are] some activated and activating across the t[...]
(65)[...notes/khmarchive.txt]%72.2[...]terested in the very sophisticated way they think
(=/= social scientist's need to determinate the causes of something [designates it as an anomaly ==> impoverishing the object of study] --> asking “why people believe?” or “how can we explain such an odd thing as people believing in a supernatural being?”)
(she explored and learned with people how they think -->) ****how they take care of what matters for them with thoughts**** --> takes the form (in the pilgrims experience) of [*]hesitation: a sign that identifies that thought is occuring & this thought is taking care of something that matters [---> go to Attar Tazkirat al-Awliya]
forms of hesitation:
•openly contradictory alteration of positions
•a critical position (the apparition is not there)
•a position of belief
•using semantics or syntactic devices that introduce ambivalence
--> Claverie learns to hesitate with them
--Stengers--> ecological practice: a practice that takes into account the fact that the inquiry participates in the ‘milieu’ of those it addresses --> *the practicioner is herself taking care of what matters with thoughts and learns to create (what Despret would call) the relevant *milieu of thought*
Matrix world: “consumer victim =/= resistant hacker fighter” and nothing else
if you are a student of ghosts --> you are competent in sensing the taste of ghosts
{ancestors ate too much salt ==> descendants desire water}--> *intersubjective nature of remembering*
-[Despret > Kwon] true human desires are not those of an isolated individual. it is the individual who feels the desire, whereas the origin of the desirem, like the spirit's phantom salt, may be with someone else, for it is in the presence of this other that the water becomes salty --> ***the desire to remember can be a desire that rises somewhere between the past and the present***
-agencement: the act of commemoration responds to a desire, so one cannot choose whether it emanates from the one who is remembered or the one who takes charge of remembering --> the desire to be remembered & the desire to remember hold together [=/= giving ontological priority to the imagination of the living]
what can i learn from Tehran's bestiary, from my mother, from unusual old iranian fables, from telegram animals?
•let myself be instructed by the events that my inquiry creates
•let myself be called by the enigma that will guide me inmy understanding of events
*to be instructed ~= honouring the problem ~= following it up & letting oneself be led by it --> Alice Wonderland chasing rabbits
****questions do not call for explanation or elucidation, questions call for creation**** ~= [*]riddles: the beginnings of stories ==> set those who are summoned by the enigma to work in a particular way: “what manner of living will make it possible to u[...]
(66)[...notes/khmarchive.txt]%73.5[...]o) ~~> forensic aesthetic: all evidence = signifying فوری (easy + immediate) =/= aesthetic object فرار (volatile)
object in evidence --> offer it as evidence by the way it is arranged, indexed, presented
its manner --> in arranging material so that someone may be able to make use of it as new evidence for some purpose (=/= finding material that already is in evidence)
what is a digital document?
--Buckland--> becomes more problematic, unless we remember the path of reasoning underlying the largely forgotten discussions of Otlet's objects and Briet's antelope
**documenting the antelope** =/= ajayeb
antelope: Ethiopian word for the elusive unicorn
...................................
Calvert
technobibliocapital
librarians cannot hope to really change how people seek knowledge in libraries (they are not *information awareness office* ~= news agency)
will to knowledge --manifest--> in a massive electronic data processing project
[*]library science: a set of practices for producing knowledge in subjects --> *producing subjects through knowledge production*
patron: certain kinds of subjects (=/= citizen), consumers with an abiding market rationality and an interest in individualist private space
enmeshed in practices of classification, circulation, collection
technology + libraries + capital
•capital: social, political, economic, and other relationships crystallized in things, including books and libraries
•biblio: libraries, books, knowledge
•techno: technologies (both silicon-based and not) that make producing, storing, and reproducing knowledge possible and efficient
technology and capital shaping library practices [and animation of animal practices? --> emphasize animal geography]
(legacy of bibliography and book collk collecting) 1930 --> library practice centered on the development of bibliographic standards emphasizing procedures for identifying and indexing authors and tides
(21st century) democracy of texts, collaboration with autodidacticism and public education, is now giving itself over to the *circulation of commodities*
**the subjects produced through 21st century librarianship are customers and consumers** (who seeks content =/= knowledge)
new librarian --> new freedom of information --> free market (in the form of atomized particles of “microcontent” allowing free-floating information to be freely accessed via computers and networks, without the censorious mediation of embodied librarians)
libraries --> techniques for ordering (~-> discourse of standardization)
(shifting) ways the library has operated alongside the state as a disciplinary & ideological apparatus
•18th century --> national library
-[...]
(67)[...notes/khmarchive.txt]%73.9[...] of practices for producing knowledge in subjects --> *producing subjects through knowledge production*
patron: certain kinds of subjects (=/= citizen), consumers with an abiding market rationality and an interest in individualist private space
enmeshed in practices of classification, circulation, collection
technology + libraries + capital
•capital: social, political, economic, and other relationships crystallized in things, including books and libraries
•biblio: libraries, books, knowledge
•techno: technologies (both silicon-based and not) that make producing, storing, and reproducing knowledge possible and efficient
technology and capital shaping library practices [and animation of animal practices? --> emphasize animal geography]
(legacy of bibliography and book collecting) 1930 --> library practice centered on the development of bibliographic standards emphasizing procedures for identifying and indexing authors and tides
(21st century) democracy of texts, collaboration with autodidacticism and public education, is now giving itself over to the *circulation of commodities*
**the subjects produced through 21st century librarianship are customers and consumers** (who seeks content =/= knowledge)
new librarian --> new freedom of information --> free market (in the form of atomized particles of “microcontent” allowing free-floating information to be freely accessed via computers and networks, without the censorious mediation of embodied librarians)
libraries --> techniques for ordering (~-> discourse of standardization)
(shifting) ways the library has operated alongside the state as a disciplinary & ideological apparatus
•18th century --> national library
•19th century --> new techniques for ordering, discourse of standardization and order (in the library) + searching and retrieval external to the mind of the librarian
•19th century --> [emerging understanding of the role of literacy in worker self improvement ==>] public library <==> a project of nation, citizenship, democracy, self-betterment, universal education + concurrent with a serious reconstitution of hierarchies of access to books
•late 19th century --> paternalist financial auspices of Andrew Carnegie (who funded 1689 library buildings) for the explicit objective of the self-education of
workers and immigrants --purpose--> acculturation and assimilation
•Paul Otlet --> universal decimal classification 1899
•late 20th century --> dreams of intelligent computers and objectivized information science : (from) library school --to--> school of information management systems
•
}--> *schematization efforts* --> (20th century) library science (continue producing itself) as a cooperative venture of flourishing information [triumphant rationalism]
•standa[...]
(68)[...notes/khmarchive.txt]%73.9[...]ess to books
•late 19th century --> paternalist financial auspices of Andrew Carnegie (who funded 1689 library buildings) for the explicit objective of the self-education of
workers and immigrants --purpose--> acculturation and assimilation
•Paul Otlet --> universal decimal classification 1899
•late 20th century --> dreams of intelligent computers and objectivized information science : (from) library school --to--> school of information management systems
•
}--> *schematization efforts* --> (20th century) library science (continue producing itself) as a cooperative venture of flourishing information [triumphant rationalism]
•standardization
•automation
•propagate
•expand
(in the name of) democratization & civil rights
library ==contribute==> to the civic sphere:
•providing the information
•providing *behaviors* necessary for appropriate citizenship
library ==> classification system (DDC) --> general knowledge organization tool
late 20th century neo-liberal rationality ==intensify==>
•moral directive for self-betterment (as workers)
•reorienting the relation of subjects (toward the state and the social) as one of consumership
+ shift in the definition of knowledge
technobibliocapital --> (new era of) ordering texts & subjects
[*appreciative =/= affirmative* <-- learning from Calvert, we can be appreciative but not affirmative]
[to be critical =] ****not to:
•dismiss X (by thinking of it as) composed entirely of domination [<-- @apass, Pierre] ~= to laud something as a timeless ideal
•evoke a sense of relief that we have X that are free (of power relations, freely available to all, and filled with free-flowing information)
}--> historical + present + future-looking formulations of X
•reverence for libraries of long gone days...
•accolades مراسم اعطای منصب شوالیه for librarians as heroes...
•libraries as the saviors of the people...
•as just another manifestation of government intrusion (paternalism, library: robust civilizing apparatuses, an ideal philanthropic gift)...
--Calvert--> **libraries are potent resources with vast possibilities for creating the worlds we inhabit** -->[*]library: (collectively produced ~ both collectively funded and collected from many sources) vibrant sites of knowledge generation + of power (for those who generate knowledge through libraries in turn diffuse this knowledge through other places and other people)
without a robust definition of power ==Calvert==> librarians have been unable to see or articulate how libraries have been in the service of disciplining subjugating power (a power that is productive not just for readers but of readers)
..weak appeals to market freedom
[...]
(69)[...notes/khmarchive.txt]%74[...]rimary
*infinite*
--link--> to notions of progrss and achievement in contemporary society
•operand resources:
inhuman machine-like
basic stuff
functional physical
inanimate raw
inert less important
secondary lesser
tangible subordinate
*finite*
service-dominant logic {
•operant --> infinite --> human's skill
•operand --> finite --> world's material
service-dominant logic ==> a cut (“=/=”) --> operant resources will take these sluggish raw inherently secondary materials and act on them to whisk them into something valuable
--Barad--> every act of observation makes a “cut” in what is otherwise an indissolubly unauflösbare entangled natural-cultural universe : *every new way of observation cuts open new logics ==> undermines what is known + what can be known*
[*]operand resources: resources which require action to create benefit
--✕--> crucial scenarios where operand resources (forests, sea beds, topsoil) require the opposite of action (unused or underused) in order to create or maintain (their intrinsic) value
*value-in-use: somthing is assessed according to the use a consumer has for it
*value-in-underuse --> (tourism's) deserted beaches, unspoiled countryside, uninhabited ruins
for example brand management implicitly leverages the concept of *value-in-underuse*
brands are often valuable for the very fact that they are underused : when their use is confined to small communities, enabling them to maintain their cultural capital (exclusivity or authenticity)
*vlaue-in-context: value is conceived as something that is collectively co-created by multiple actors
for example in service-dominant logic an operant resource like *brand vlaue* is one which is externally-based and dynamically determined in the context (cannot be own by a single actor) --> *consumers might co-derive affective cognitive social value in creating the brand but economic value that accrues as a result belongs entirely to the brand's shareholders* [--> issue with fandom]
for example *affective value*: when vlaue lies in the general sentiment of a networked group of actors
(in marketing's theory of value creation) the *role of the consumer* in the value creation process is now explicitly recognized and articulated (incorporated) through compelling concepts such as cocreation, coproduction, *prosumerism* [an individual who both consumes & produces]
@apass collaborative environments
[consumer research]
recognizing the ways in which consumers and consumption are both productive and value-adding
Holbrook's topology of consumer value
value is active = when it entails physical or mental manipulation of an object
value is reactive = when things are done[...]
(70)[...notes/khmarchive.txt]%74.2[...]"cut” in what is otherwise an indissolubly unauflösbare entangled natural-cultural universe : *every new way of observation cuts open new logics ==> undermines what is known + what can be known*
[*]operand resources: resources which require action to create benefit
--✕--> crucial scenarios where operand resources (forests, sea beds, topsoil) require the opposite of action (unused or underused) in order to create or maintain (their intrinsic) value
*value-in-use: somthing is assessed according to the use a consumer has for it
*value-in-underuse --> (tourism's) deserted beaches, unspoiled countryside, uninhabited ruins
for example brand management implicitly leverages the concept of *value-in-underuse*
brands are often valuable for the very fact that they are underused : when their use is confined to small communities, enabling them to maintain their cultural capital (exclusivity or authenticity)
*vlaue-in-context: value is conceived as something that is collectively co-created by multiple actors
for example in service-dominant logic an operant resource like *brand vlaue* is one which is externally-based and dynamically determined in the context (cannot be own by a single actor) --> *consumers might co-derive affective cognitive social value in creating the brand but economic value that accrues as a result belongs entirely to the brand's shareholders* [--> issue with fandom]
for example *affective value*: when vlaue lies in the general sentiment of a networked group of actors
(in marketing's theory of value creation) the *role of the consumer* in the value creation process is now explicitly recognized and articulated (incorporated) through compelling concepts such as cocreation, coproduction, *prosumerism* [an individual who both consumes & produces]
@apass collaborative environments
[consumer research]
recognizing the ways in which consumers and consumption are both productive and value-adding
Holbrook's topology of consumer value
value is active = when it entails physical or mental manipulation of an object
value is reactive = when things are done by a product to the consumer (objects act on consumers to create value)
xxxxxx
...................................
Hayles
(to take) a problem-based approach --> taking a problem and looking for solutions =/= investigating problematics (<-- humanities [and art])
what are the reward structures in artistic research? (the way a work is recognized and validated by the field)
postliteracy
the future of human & the future of writing are entwined
meaning = resistance
to be human = to resist techno-language
an informed scientific-literate and humanistically educated public ==> democracy
[...]
(71)[...notes/khmarchive.txt]%74.2[...]ur project st.open, that there should be many activities going on at once in public space, that public space should be synchronous, productive as well as spectacular
...................................
*the way we concentrate has a deeply historical character*
Crary
looking at opera or television or driving,
we are in a dimension of contemporary experience that requires that we effectively cancel out or exclude from consciousness much of our immediate environment
Crary: how western modernity since the 19th century has demanded that individuals define and shape themselves in terms of a capacity for “paying attention”*** --> disengagement from a broader field of attraction for the sake of isolating or focusing on a reduced number of stimuli
{ our lives = disconnected patchwork of stats }<== dense and powerful remaking of human subjectivity in the West over the last 150 years
/>
the so-called crisis of subject disintegration is diagnosed as a deficiency of “attention”
attentive norms and practices ==> modern distraction
imperative of concentrated attentiveness within the disciplinary organization of labor, education, and mass consumption
+
ideal of sustained attentiveness as a constitutive element of a creative and free subjectivity
a cultivated individual gazing (~ Jassem) on a great work of art or nature
+
a factory worker concentrating on the performance of some repetitive task
--> institutional constructions of a productive and manageable subjectivity + purified aesthetic perception
["+” : inseparability]
==> experience of subjective autonomy (for example in Jassem)
+ ambivalent limits and failures of an attentive individual
19th century emergence of new technological forms of spectacle and recording
...set of terms and positions that cannot be construed simply as questions of opacity
vision is not an autonomous and self-justifying problem
(we have to rework the) forces of specialization and separation that allowed the notion of visuality to become the intellectually available concept that it is today
(we should do that with all our ready at hand concepts)
what is the genealogy of attention in Persian subjectivity?
•an embodied subject is both the location of operations of power and the potential for resistance
•vision is only one part of a body capable of evading institutional capture
social economic representational shifts and practices
visual/auditory culture
...richer and more historically determined notions of “embodiment”
spectator culture is not founded on the necessity of making a subject ‘see’ (Crary)
rat[...]
(80)[...notes/pigs notes new.txt]%74.8[...]gy laboratory in Leipzig, one of the practical and discursive spaces within modernity in which human beings “problematized what they are.” Foucault/
(Wundt's account defined attention [= will] as one of the highest integrative functions [---> go to #integrative in Sennett], its essential role in producing an effective unity of consciousness)
part of the cultural logic of capitalism demands that we accept as natural switching our attention rapidly from one thing to another --> (capitalism as a) regime of reciprocal attentiveness and distraction
conceptualizer of a new economic and social space based on the quantification and distribution of energy:
•Wener von Siemens
•Lord Kelvin: globalization of telegraphic communication and subsequently in the commodification and marketing of electric power (in England) [telegraph: a world of anonymous, decontextualized information; moved history into the background and amplified the instant and simultaneous present/person]
•Edison: transition to centralised corporate capitalism (in late 19th century): his role in the emergence of a new system of quantification and distribution, a system for transmission and reception as abstract processes, ways in which a space of consumption and circulation could be dynamized/activated --> social field of individual subjects could be arranged into increasingly separate and specialized units (of consumption)
“Edison was a holistic conceptualizer and determined solver of the problems associated with the growth of systems” (Crary > Hughes)
Edison is paradigmatic: *the indistinction between information and visual images, and the making of quantifiable and abstract flow into the object of attentive consumption. his grasp of some of the systemic features of capitalism (in 1880s and 1890s) underscores the abstract nature of the products he “invented”. his work is inseparable from the continual manufacturer of new needs and the consequent restructuring of the network of relations in which such products would be consumed* --> other participants in the same historical project of perpetual rationalization and modernization: Steve Jobs, Bill Gates, Andrew Grove, etc.
(kinetoscope and phonograph logic:) the structuring of perceptual experience in terms of a solitary rather than a collective subject --> today's computer screen as the primary vehicle for the distribution and consumption (of electronic commodities)
(late 20th century) management of attention <-- capacity of an observer to adjust to continual repatterning of the ways in which a sensory world can be consumed
@Hoda
ADD
dubious classification of an attentive deficit disorder --> durability of attention (posed as [implicitly] natural function) as a normative category of institutional power
-social construction of illness
-now ADD is not linked to any weakness [...]
(81)[...notes/pigs notes new.txt]%75.1[...]>
(idea for video documentation: a lagging mirror attached in front of the camera's lenses)
(a fable)
looking out the window
perceive a landscape
light of consciousness
distribute over the landscape
then i try
to apprehend a single tree branch
the consciousness that the rest of the landscape was deployed then fades
diminishes into associational debris
into disappearance of representations
real nexus of psychic life
permeated colored enlivened feelings
distribution of feelings
the gradual unfolding
efforts of attention
are forms of volitional activity
impulsive energy to individual imagery
permit them to fade away
therefore, the tree branch, the window, is a process
Dilthey
in Peirce:
[*]attention = anti-optical act of selection [=/= (in traditional epistemological thought) singling out a contemplative object], “the power by which thought at one time is connected with and made to relate to thought at another time”
--✕--> *firstness: self-immediacy, absolute presence (before synthesis and differentiation) ~ nonreferenciality (=/= perception, attention consumed/constituted in time ~= continuous quantity = *secondness)
using a more act-oriented term “thought” instead of “consciousness”
dissociation
anaesthesia
hallucination
multiple selves
--James--> temporal model of mind: ‘stream’
(=/= scenic model of mind)
[this was part of a larger institutional field in which scientific psychology generally was abandoning ‘elemental’ conceptions of consciousness in favour of operational or functional models]
==> observer: an artist confronted with the primordial chaos of sensation --> (ethics of) overlapping common choices (made of autonomous subjects [--> you can see James seeking to lessen the shock of recent works in science and psychology for an American middle-class readership])
(William James:) irreducible plurality of experience ==> (think in terms of) fluidity and immobilization
my work is usually unformed and informal: a speaking properly in terms of irradiated strata, an aggregate
emergence of increasingly powerful technologies and institutions that would determine and enforce *externally* the objects of attention for mass population --> history of cinema
•disciplinary framework: it is the aim of the teacher to fix the attention of the pupils --> habit of attention becomes amenable to the will of the teacher
attention was an indispensable component of the “normal” and “rational” subject of the late 19th century industrial society, yet had a disturbing proximity to “pathological” and “irrational” effects.
-Crary
[...]
(87)[...notes/pigs notes new.txt]%75.6[...] />
(Deleuze and Guattari:) when head ceases to be coded by the body ==> ‘face’ () --> ‘body (+ head)’ [~ multidimensional polyvocal corporeal code] overcoded by what we call the Face
(////we have to escape the face and facialization!)
indication of bodies in my peers projects in apass:
-kinds of subduing and constrain necessary for the construction of an *organized and inhibited corporeality* (--> Laura's project)
-instruments of domestication
fixed pictorial (--> a holding action) --> social organization
study object of empirical sciences around 1880: perceptual field newly decomposed into various abstract units of sensation + related possibilities of synthesis
+ newly invented nervous disorders (hysteria, etc.)
--> (busy with) failures of the integrity of perception --> disassociated fragments --> (impairment asymbolias:)
*agnosia*: inability to make any conceptual or symbolic identification of an object ~ visual information experienced with a primal strangeness:
“perceptual field --✕--> pragmatic plasticity”
flat perception, no determination of depth object
}--> labelled as pathological [=/= my amazon project--was a form agnosia:
•resistance to consuming the world in a productive or social way
•rejection of habitual or conventional patterns of organized perceptual information]
-this is part of the phenomenology of knowledge***
desymbolization of perception --> Foad
{for Janet:} attention: power of mental synthesis (~ the power of subject to form new perception, to have memories)
{for Freud:} attention: dynamic activity of repression
“[a] society recognizes itself and its own positivity through the morbid and pathological forms it identifies and invents” (Crary + Foucault)
subjectivity: provisional assembly of mobile and mutable components --> attentiveness:
•conscious/voluntary {task-oriented, higher behaviour}
•automatic/passive {areas of habitual activity, daydreaming, reverie, somnambulant states}
(the state of) the seated woman
[19th century regime of facility]
Clark's “face of fashion” (= Manet's blanks), fashion would keep one's face from any identity (==> ‘the look’: public, outward, blase, impassive, not bored, not tired, not disdainful, not quite focused on anything)
impersonality -->(Benjamin's modernity:) public space in which, for the first time, individuals are systematically habituated not to return the gaze of the other [~-> “chi dadash!?” or “was guckst du?!"]
-for three centuries, the meaning of human face was explained in terms of rhetoric of language. in 19th century suddenly face occupies a precarious position: it is belonging to a human being as a:
•physiological organism
•privatized, socialized individual subject
[...]
(88)[...notes/pigs notes new.txt]%76.1[...]ion(/distraction) [in European cities, and its deviation in Tehran differences]
fashion works to bind attention onto its own pseudo-unity
against the living, fashion asserts the rights of corpse and the sex appeal of the inorganic
(Benjamin)
--> death drive
(supreme cult of the commodity:) fashion: a blossoming forth into a luminous apparition of the new
[==>? withdrawal from fashion = a strategy of freedom]
Adorno: in the age of growing powerlessness of subjective spirit vis a vis social objectivity, fashion registers the alien excess of objectivity in subjective spirit, which is painful yet all the same a corrective of the illusion that subjective spirit exist purely within itself. against its detractors, fashion's most powerful response is that it participates in the individual's impulse, which is saturated with history. (“Aesthetic Theory” p316)
(?what are my time's) rhythms of attentiveness
*mask: a means of mental survival
mask (of masculinity) --> the ability to keep a secret --> *all secrets are (at the end) sexual*
[]should our artistic practices comment or be continuous with the (emerging) world of consumer culture? #make a fashion magazine with Ali and Janina: excursion into the stultifying and emancipatory effects of the fashion commodity. discussion on: jewellery, decoration, women's bodies, show, travel, glitter, ----> kaleidoscopic decomposition and displacement of the glitter object
-Mallarme's La Derniere Mode
==> luminosity of a single object is lost amidst its indefinite reflections on the multiplied and fractured surfaces adjacent to it
*insubstantial world (of mode) aligned with (its own) sublime disavowal of the immediate* (, an emptiness and anxiety at the heart of this impossible presence --> “to be out of style = death”)
•its titular concept
◦internal movement of its text
artisanal craft
(repetitive forms of:)
primal intuition of absence
transcendental signifier of religion
sacramental authenticity of antiquity
(for Nietsche:) decadence: perpetual adaptability of spectacular culture ~= (one loses one's power of) resistance against stimuli [--> this is Ali ]
=/= existing capacities for action and living
(obsolescence, not the business of the poet. Mallarme)
(the question of resistance is weak. we must ask what are the emergent forms of life caused by that? --> might be interesting for Hoda)
(apass's own hoped-for ritual civic theater of the future)*
attention sustained and enhanced by the regular introduction of novelty [...] means of simulating experiences of singularity and identity in the face of the processes of exchangeablity and equivalence
-Guy Debord
[...]
(89)[...notes/pigs notes new.txt]%76.4[...]ake representation impossible
(for Deleuze history of painting has been about warding off hysteria*)
organization of perceptual binding and synthesis (taking place while Monet was working)
determined by
different libidinal setup
other category of perceptual dispersion
potential site of fixation
Freud (+ Klinger) --> inseparability of attention from dream process & aesthetic production
(Freud is testing) psychical energy = mobile attention
***observer = a kinetic seeing body set in movement*** (to glide along undeterminated social and durational trajectories)
place: that ordinary anxiety, the expectancy, the sublimated precariousness of a modernizing urban world in which the individual is adrift on a smoothed-out surface devoid of any markers
*origins of aesthetic sentiments*
of skating --> movement of the body pleasurable to self and associated with the consciousness of gracefulnes, as in skating: movement of a kind that bring many muscles into harmonious action and strain none
(Spencer, Principles of Psychology)
*the facts of the case
Sachverhalten
the detective, collector, consumer, and the fetishist (are same figures)
--> idea fixe
--> pathological disorders of attentiveness
[according to Freud] when attention isolates a particular content from a larger cognitive field, the act of dissociation can be the initiation of a productive process
[---> go to Sherlock Holmes]
Weltpanorama
a 19th century attraction: sweeping *comprehensive view*
stereoscopic peep show
a consumer would pay to observe a mechanized series of photographic images
Fuhrmann + Daguerre: illusory three-dimensional scenes whose reality-effects were augmented by concealed lighting and translucent painting
Kaiserpanorama <-- (a site [in which the *automation of perception* occurs] among many of) industrialization of visual consumption
~ a space in which the physical and temporal alignment of body and machine correspond to the rhythms of factory production (: the way novelty and interruptions were introduced into assembly-line labor in order to prevent attention from veering into trance and daydream. -Crary) this is common to:
•precinematic devices in 1880s
•cinematic devices in 1890s
--> (fragmentation of perception inherent to the apparatus presented in terms of) **a mechanically produced continuum that “naturalizes” the disjunctions**
(Crary asks:) by what logic of temporal sequence or spatial continuity does one move from the interior of papal apartments in Rome to the Great Wall of China to the Italian Alps in 120-seconds intervals?
[--?--> visual equivalence of political imperialism? slogans such as “Reisen durch die gan[...]
(90)[...notes/pigs notes new.txt]%76.5[...] lighting and translucent painting
Kaiserpanorama <-- (a site [in which the *automation of perception* occurs] among many of) industrialization of visual consumption
~ a space in which the physical and temporal alignment of body and machine correspond to the rhythms of factory production (: the way novelty and interruptions were introduced into assembly-line labor in order to prevent attention from veering into trance and daydream. -Crary) this is common to:
•precinematic devices in 1880s
•cinematic devices in 1890s
--> (fragmentation of perception inherent to the apparatus presented in terms of) **a mechanically produced continuum that “naturalizes” the disjunctions**
(Crary asks:) by what logic of temporal sequence or spatial continuity does one move from the interior of papal apartments in Rome to the Great Wall of China to the Italian Alps in 120-seconds intervals?
[--?--> visual equivalence of political imperialism? slogans such as “Reisen durch die ganze Welt.” German colonialism of the 1880s --Sternberger--> “the views from European windows had lost their depth, becoming part and parcel of the same panorama world surrounding them and constituting a painted surface every where.” #Olearius; tourism + forms of visual consumption]
Muybridge's 1879 work on sequential photography ==> atomized field + not “truthful” syntax --> segmentation--opening--> onto an abstract order of continuities and uninterrupted circuits
...we are in a specific historical phase in the reduction of the time and cost of movement <==> circulating capital
}--Marx--> “capital by its nature drives beyond every spatial barrier” ==>
•creation of the physical condition of exchange
•creation of the means of communication and transport
•*eradication of space by time*
instantaneity of vision from which space is deleted
vision compatible with the smooth space of the global marketplace
uprooting of perception from any stable space-time coordination
the history of capitalism is the history of (effective operation of) overcoming obstacles of:
•anything with a permanent stable location (incapable of being inserted into circulation)
•anything that is part of a code (traditional or established pattern of behaviour, resisting deployment in networks of abstract relations)
(images productive of labor usually end up intermingling the representation of that land as a *tranquil earthly paradise*)
an image: self-evident presence of native workers on the coffee plantation; they remain invisible except as abstract components within flow of capital or as “naturalized” elements within an imaginary landscape
an image: workers gathering and packing beans under midday clouds; a fraudulently homogenous and static image of elements (bodies and land) wh[...]
(93)[...notes/pigs notes new.txt]%76.5[...] individual images, although ostensibly part of a linear sequence and syntax [--> the way Julia noted ‘adjacency’ in the way i was presenting my image series], have a (‘newly’ in 19th century) ***autonomous, floating identity.*** their immobilization and groundlessness and mutable temporality is also the condition of their detachment from any binding continuities or trajectories, in a *decoding of perceptual experience*[--> also relevant for Foad's ahistorical “intuition"]. {this is could be related to a deeper relation with my youth's reality and its perceptions =/= attachment to binding continuities and trajectories are central to my recent work****}
==>
•rationalization and quantification of movement and time (==> mechanization of the body)
•posing plural scattering of attention (--> Sina)
•possibility of unforeseen perceptual synthesis (outside of any disciplinary imperatives --> Foad)
Kaiserpanorama --> industrialized sequence of disconnected images
Muybridge's work --> repetitive but disjunct series
(Crary shows:) demise of the punctual or anchored classical observer begins in the early 19th century --> a new unstable attentive subject (with a *vision refigured as dynamic, temporal, composite*) ==> consumer/agent of/in synthesis of a proliferating diversity of reality-effects (~=> digital and cybernetic imperatives of our present time)
invention
dissolution
creative synthesis
...................................
antimony: contradiction between two equally reasonable statements
the antinomic character (of my conceptual schema: rigidity and banality, attention and disintegration,,, ==> *an object outside its logical control*
-charged with antagonistic forces, like Seurat, my lectures (since now 2018) negate a possibility of an attentive closure, even as it fervently attempts to generate its own internal formula for perceptual presence and unity. like Seurat's Parade de Cirque, it operates in a ceaseless play of disclosure and concealment. [is it time to change?])
Seurat preoccupation with nonspecific temporalities
(estrangement from) a dream of instinctual wholeness
harmonious sensory utopia
-my lecture-performances constitute a provisional realm of freedom for an individual observer [~ myself: a psychic, social, imaginary position called being an Iranian--] of a prismatic past, coinciding with a proliferation of discourse [~= shifting plurality of ‘centers']
--> dream of subjective freedom + effects of power
perhaps my work is inseparable from (the consequences of the emergence of) *models of subjective vision*
-use of optical mixture in my work.
how important is the retina (for any artist)? -->(the question of) the seeing body in all of its physiological density + ambiguous position of that body within[...]
(94)[...notes/pigs notes new.txt]%76.7[...]--> state of harmonious equilibrium --> interaction in relation of agreement and mutuality --> new set of moral imperative --> *solidarity*: the duty to become a “social being” (~ to become socialized in relation to a wide range of institutions)
anomie: breakdown of an organized set of connections and adjacencies, deranges a normally regulated flow of communication and feedback (=/= solidarity) }--> thermodynamic framework
anomie (used to be) a celebrated passage is when the individual worker is no longer the living cell moved by continual contact with neighboring cells (=/= now in late liberal capitalism anomie is the mode of labor)
anomie (in thermodynamic framework) describes a statistical distribution of elements in which insufficient contact or adjacency prevents the flow of messages our information within the system as a whole. systemwide increase of local zones of dissociation and disintegration <-- Durkheim
>
(Durkheim was writing at the time of) crisis of social cohesion within a transitional period ==> a systematic response was being shaped (foreshadowed in several of Seurat's major works) -*-*-*--> the making of a society whose effective unity was founded on the ubiquity of *spectacular consumption through mass media and technologies of illusion*
if *religion* was the key “collective representation” (in Durkheim premodern mechanical solidarity) --> *spectacle* was to become the primary simulation of cohesion and unification within 20th century modernity****
--> (Debord:) capitalism's solidarity: unity of subjects in their very separatedness
(Crary >) Seurat's entire visual output: [systematic movement between:]
•large engineered representation of social collectivities (~ crowds)
•images of isolation and separation
“[...]the unity of his optical aggregates was always an ephemeral subjective construction that never objer objectively modified the abstract and segmented status of his dots, so his assembling of provisional social aggregates never alters the obdurately insular character of their individual human character.”
Seurat stakes out a darker and more skeptical position than Durkheim about the possibility of *positive knowledge of “social reality”* --> his works are determined by a sense of **impalpability and evanescence of the social itself**
(what is my “sociology” in my works?)
{ great social catastrophes of the 19th century + accumulated bourgeois anxiety over the disorders of revolution (1848 and 1871) }==> (emergence of French 1890s of) “science” of sociology
let's stop mourning about the earlier model of political theater being displaced by by the modernized forms of spectacle (--> my critic on Kurzgesagt is outdated?)
(for Seurat:) *art work = solicitation of attention*
[...]
(95)[...notes/pigs notes new.txt]%77.1[...]in terms of orthogonal illustrated in Leonardo is precisely what Seurat dismantles in Parade de Cirque
the question of value
movement of abstract quantities
(transactional dimensions of Seurat's work)
lost transparency:
how the use of money within modernity transformed the social character of exchange ***from something interpersonal to an anonymous transaction*** at the distance (--> Reza's hold-up of values, the dream of interpersonal transaction and resistance of anonymity and distance)
[the problem that all artists have with money --Simmel-->] *a priori equivalence of price (for all commodities) ==> eliminate:
•deliberations and examinations of the buyer
•effects and elucidations of the seller
==> quick and indifferent economic transaction
“selling tickets”: accumulated social experience of separation = *depersonalized exchange* (--> that which many artists are dealing with as a problem)
/>
--Gouz--> [*]capitalism: *disaffection of value* (the libidinal, the intersubjective, the semantic are completely divorced from the economic relation ==> economic sector =/= semantic affective investment)
Seurat's meditation on the emptiness of a modern relation of display and consumption
cost of admission at two different rates:
-Leonardo: head of Jesus at the vanishing point of the window opening onto infinite celestial space (--> regime of signs that possess intrinsic value =/=)
-Seurat: price tag, grid space (--> regime of signs that are symbols of value)
[*]scenic: determined by the position of an (depicted) observer
ubiquity of the subjective experience of “shopping” & its construction as spectacle
‘price tag’: (one of the vanishing points of modernity,) the draining away of the illusion of reference or stability
Poe's stranger itinerary, a paradigmatic articulation ation of modern loneliness
“at no moment did he see that i watched him. he entered shop after shop, priced nothing, spoke no word, and look at the object with a vacant stare.”
process of circulation and convertibility
simulation inherent in the literal spectacle inseparable from the “semblance”(~ price tag)
(Marx:) ‘price tag’: the symbol of itself
“only fleeting, a reality destined constantly to disappear, to be suspended, not to be count as a definitive realization but always only as an intermediate, mediating realization. [...] it exists, therefore, in so far as it remains in this constant movement [...] its reality is not that it is the price but that it represents it, is its representative--the materially present representative of the price, this of itself, and as such, of the exchange value of commodities.”
(we should ask the question of “symbolism” at each age again and differently)
[...]
(96)[...notes/pigs notes new.txt]%77.3[...]tract (call to someone) and then to arrest (bring him to a halt in front of itself) and finally to enthral (hold him there as if spellbound) = the modernizing instrumentality that is fulfilled in cinema today
for Tarde:
“social existence = somnambulism"[= heightened receptivity to suggestion, individuals apt to imitate one another] ==> “social = (a form of) dream”
--> hypnotic aspect of the life of crowds
•“intercerebration”: one brain fascinates the other
•“fashion's suggestibility”: half-conscious observation and mere physical proximity produce a functional social homogeneity
•“fascination”: a genuine neurosis, a kind of polarization of love and faith --> effects of obedience and imitation
•“attention”: transformation of sensation by effort and desire --> the desire for an increase in personal believe
•“plateau”: a flexible figure for natural, social, and statistical processes and events (including desire) [--?--> Deleuze and Guattari's plateau]
Le Bon:
“social = a particular modality of perception,” as a specific social arrangement that conditions the limits of perceptual experience
(modern) crowd: a viewing machine capable of generating “collective hallucinations,” a place for consumption of illusion, (with a “psychological unity” that occupies spatially remote locations,)
•“observation”: a cognitive model predicated on workable notion of objective reality (a classical epistemological model) that begins to corrode within a field saturated by illusion, hallucination, and whole industries of simulation
-individual subsumed in crowd is incapable of observation --> modern spectacular culture (to be articulated 7 decades later by Guy Debord
the crowd (in Le Bon) is a generalized site on which the accumulated dread and hope associated in the 19th century with social insurrection collapse into am abstract countless mass onto which dream imaginary of any sort can be projected
-Crary
19th century ‘crowd psychology’ assumption that attention has no necessary connection to objective optical observation of the world --> *crowd: drift toward a more primitive order of consciousness*
-withdrawal from surroundings and refocusing on some real or symbolic figure
--> theatrical configuration: means for controlling crowds --> (La Bon's) image of theater exceeding its older place within models of mimetic relation --to--> new effects of subjectification
Wagner's volkish homogeneity --> uniform modes of perception and response --> (problem of) community formation
Wagner's optical metaphor (community could see itself reflected in the mirror of tragedy) of theatrical existence --> *sense of vision serves to reinforce one's place within the social whole*
[--> when i look at Brussels from the 14th floor...]
Wagner's cultural program for social reintegra[...]
(97)[...notes/pigs notes new.txt]%78.2[...] psychology’ assumption that attention has no necessary connection to objective optical observation of the world --> *crowd: drift toward a more primitive order of consciousness*
-withdrawal from surroundings and refocusing on some real or symbolic figure
--> theatrical configuration: means for controlling crowds --> (La Bon's) image of theater exceeding its older place within models of mimetic relation --to--> new effects of subjectification
Wagner's volkish homogeneity --> uniform modes of perception and response --> (problem of) community formation
Wagner's optical metaphor (community could see itself reflected in the mirror of tragedy) of theatrical existence --> *sense of vision serves to reinforce one's place within the social whole*
[--> when i look at Brussels from the 14th floor...]
Wagner's cultural program for social reintegration and his belief in the transformative effects of the collective experience of music drama preformed and produced as a ritual communal event
(typical 19th century --> debates about the effects of mass culture --articulated--> “distraction =/= self-conscious contemplative perception” -->) Wagner's deploying the pervasiveness of *distracted modes of cultural consumption* ==> “higher (deeply attentive --advocated--> purified and ethically superior perceptual engagement) =/= lower (distracted)” forms of listening
-his dissatisfaction with traditional theatre that had allowed or encouraged audiences to look at each other at the diverse social texture of the theatre
an attentive, absorbed public (unthinkable in the 18th century ---> go to Sennett)
(still we are suffering -->) [to have] *control over the attentiveness of an audience* to subordinate it to the will of the artist ==> generate a *collective state of reception* (worthy of an art with such social aspiration @Hoda, Ali , Sina, --to which extent my mysticism in art was about my ideas about spectators incapacity for attention in contemporary Tehran?)
19th century theatre --(transform into)--> ***construction of visibility*** (structure the spectators perceptual experience)
“collective act of seeing ==> semblance of a community”
(phantasmagoric character of his work) Wagner:
•eliminating lateral views ==> frontal engagement
•near-complete darkness ==> preventing peripheral distraction
•lowering the orchestra out of sight
--> systematic concealing and mystification of the process of production
--> (Wagner stands for) will to mastery over all aspects of the spectacle ==allow==> calculated production of states of regression, fascination, dream (synchronized sound --> cinema's attentiveness half a century later)
-control over emotional response
-remaking of spectator experience
-production of dreamlike clairvoyant
(-can theater sta[...]
(98)[...notes/pigs notes new.txt]%78.3[...]hetics)
--> *collective visual experience* ~~--> precinematic forms of moving images
(@apass: hand drawing is not about being “trapped in older artisanal modes of production” --?--> “performance =/= projection”)
to assess (the relationships between):
•your own technological products
•makeup of your audience
•economical realities of the marketplace
}==> inventor of 19th century (Raynaud, Edison, )
--> modify your machines in terms of:
•performance
•shifting audience needs (and possibilities)
phantasmagoric: occultation of production by means of the outward appearance of the product (creating an experience for a solitary and immobile spectator)
(spectral) atopic image: literally not there
shimmering --> effect of detachment from the environment
Reynaud's projected moving images --> elastic and reversible temporalities (that had little to do with Lumieres's “real time”)
Cheret's posters (joyful modern women, advertisement for cosmetics, lighting fixtures, department stores, ballets, and so on) --> a technology of attention + a specific ornamental representation of commodity culture
(--> practical functionings of consumption culture in the 1870s) @OSP
*Cheret's “personal style” in graphic design = an abstract luster جلوه a decorative formula that could be applied promiscuously to any possible object of consumption* =/= Seurat's dream of universal style
****rich textures of entertainment and visual spectacle****
-which range of optical apparatuses are available for public consumption now?
[in 1880s: peep show, magic lantern, shadow theater, large-scale stethoscope, zeotropes, etc.]
my links with Seurat --> his interest in:
•contemporary popular visual culture
•perceptual modernization
•
Crary's reading of Seurat's cirque: new experience of form deployed in time --> kinematic (=/= semantic, iconographic significance of the clown and acrobat in the painting) --> *the illusion of movement*
beginning with the phenakistoscope and zoetrope in the 1830s --through--> innumerable optical devices all the way into 1890s --> endlessly fascinating and repetitive --> sites of attentiveness (~= attraction)
{ Seurat + Reynaud + Edison (~ producers of the ***machines of the visible***, allowing the constructed and synthetic nature of machine vision to coincide with their own rationalization of perceptual process) + forms of machinic vision developing through 1880s }--> (examples of an emerging) *****industrial art***** : from *artisanal practices* --to--> standardizing industrial modes of image-making
Crary reading Seurat without isolating him from the effects of what Raynaud, Edison and many others (Muybridge, Fuhrmann,) were developing through out the 1880s
<[...]
(99)[...notes/pigs notes new.txt]%78.5[...]unstable status of an apprentice observer in 1900s) Cezanne = reinvention of synthesis (=/= Manet and Seurat's strategies of binding, homeostasis, fixation)
Crary highlighting the highly contested nature of the questions of attention (possibly of pure perception, presence, etc. in 1890s) --> recreation of attentive presence amid the impact of new conceptualizations and organizations of motion, memory, temporality (+ emerging technological arrangements)
[one of many sites in the late 19th century where a crisis in perception is diagnosed:]
Cezanne + Husserl: attempt to bypass the accumulated cultural and commonsense assumptions about the world as it appears in consciousness (heritage of phenomenology --> Sina, Foad... ~~> and fable of the artist:)
•Cezanne --> forgetting everything and make an image of what you see *beneath the imposed order of humanity* (19th century preoccupation with “innocent vision” <== to be completely estranged from the world <-- Schopenhauer) ==> access to things-in-themselves
•Husserl --> pure form of consciousness *stripped of all accretions of habit and socialization* ==> “seeing essences”
--> their work challenged (sought to exceed) features of perception that apparatuses (of production and consumption) regulated and standardized
Husserl
attempt of description of objectivists in a certain atemporal fixedness =/={attention: heightened awareness of a narrowed or focused range of perception, operation of selection, question of existence of content in consciousness, empathic function which belongs in the sense of intuitional experience ~= psychophysical, associationist, sensationalist, atomistic accounts of perception and cognition ==> how reliable and consistent the knowledge about the world is possible + (classical model of vision:) privileged point of view of a perceiving subject from which the objectivity of the world could be apprehended}
issue of cognitive and perceptual synthesis
•to resecure an unconditional basis for logic and science
•to escape from refined habitual patterns of perception inherent in various aspects of rationalization and compassion of experience in 1890s and 1900s (--> dynamic, kinetic, distracted texture of modern sensory life ==> attention: malleable entropic force susceptible to fatigue, distraction, and external management)
•to quest for the logic of meaning ==> primordial oneness of consciousness
----> (for Husserl) attention appears and appertains in the possibility of an *impersonal, preindividual, transcendental sphere free of anything empirical, of anything spatiotemporal* ==> attention: intentional act with an absolute structure, quasi-machine searchlight for an unwavering mode of looking at the act of looking
--Crary--> amid the dynamic dissolution of modernization (a world in which previously stable meanings, signs, social relations were being uprooted, made exc[...]
(102)[...notes/pigs notes new.txt]%78.7[...]my but rather was the product of a dynamic relation of fovea and periphery as well as external luminous factors
hearing: aggregate perpetual process
Wundt's optical model (polarity between:)
•Blickfeld: field of consciousness
•Blickpunkt: focus of consciousness (where apperception occur) ~= attention
=/=
Locke, Descartes, Leibniz
consciousness = camera obscura
apperception: focalization of some content in consciousness ==> structure experience
--Crary--> what is at stake (with Wundt) is a cognitive modality part of a larger ***modern process of decentering***
(+ James -->) a question of the primacy of ‘transitive’ states in which the shifting fringes of perception were constitutive features of psychic “reality”
modernization of perception
center =/= periphery
dispersed functioning of sensory response
(how in 19th century capacities of human eye was made into:)
1. architectural model of *panorama* = permanent activation of optical periphery + no stable center of focused attentiveness
2. *stereoscope* = decisive exclusion of the periphery + 3D image hypertangiblity (<-- our model of visual consumption)
}==> loss of *consistent and coherent relations of distance between image and observer* [<-- this lost consistency is now in 2020 what everyone in art is busy with or to reactivate]
...having the fixed eye many disconnected areas of the visual field at once = continual beginning at a new center = Cezanne ~= *radical rethinking the nature of [*]synthesis: rhythmic coexistence of radically heterogenous and temporally dispersed elements*
...a subjective immobilization
seeking to enter into the world's ceaseless movement of destabilization (=/= holding together the content) ==> a more intensive recreation of a subjective interface with the world (=/= reverie, disassociation)
}-->
•every object's identity is swallowed up in difference
•*vision: veritable theater of metamorphosis and permutations*
(Cezanne reexamining the composition of the visual world ==>)
fanatical attentiveness to the data of sense ==> dissolution of unity, destabilization of objects onto flux, dispersion, displaced the body to the world, into a stream of change, of time, *undoing the immediacy of the world* [<-- my reexamination of the composition of the epistemological world of fables in West Asia, my work's relationship with knowledge is like that. to gain control of myself in the midst of moving concepts, the circulation of concerns, jumble of paths and knots, whirlpool of velocities, and recourse to my capacity for forgetting...]
perceptual consistency is a phantom
(Lucretius:) [*]world: infinite Cascades of self-differentiation
-the question is: ho[...]
(103)[...notes/pigs notes new.txt]%78.9[...]he context of technological modernization, faster mechanical speeds are reciprocally related to new bodily forms of stasis (---> go to Virilio)
•chronometric device: measurement of relation time
}--> the break or interrupting of vision becomes the primary element within perceptual experience, rather than a visual continuum that maintains the cohesiveness of the world
}==> *possibility of pure sensation without perception*
“mental test”
detailed psychometrics of individual performance and behavior --preoccupied--> features of a generalized consciousness
20th century behaviorism --> abandonment of interest in any internal or introspective experience (in favor of data resulted from objective external controlled observation)
==Cattel==> application of systematized knowledge to the control of human nature
--Crary--> **accommodation of subjective life to machine operations** (+ speeds, temporalities)
new objective world: decomposed into autonomous and abstract stimuli (+ machine rythmes that differed dramatically from those of the body) ==> repositioning of the perceiver (+ motor readiness) }-->
•new patterns of production
•spectacular consumption
*machinic interface is the body* ==> related temporal shaping of everyday life
computer ==> psychic field of expectant attentiveness <--within-- one inevitably trains one self to maximize the speed of response to specific commands and functions (and derive at least one satisfaction from these habitual operations of mechanical facility)
}<--Crary-- epistemic shift in 20th century to theorise of subjective vision
instantaneity: unproblematic presentness of vision
Helmholtz (discovery of slow speed of nerve transmission) ==> “present state” of perception is deployed within a temporally extended physiological set of events
19th century --Foucault--> the essence of human life ceased to be something representable in the tabular space of classical representation =/= human life understood in terms of it's existence in time, of functions and energies that unfolded and developed outside the **immediacy of classical visibility**
*the conditioned reflex*
a chimerical notion of the western imagination in the 20th century
reflex (central cerebral process, onset of stimulus ==> preparation of motor response)
•one of the ways in which attention was positioned within knowledge of human behavior
==producing==> new forms of sensory experience outside of (various myth of) organic wholeness of subjectivity (--> distinction between “natural” & “artificial” sensation [---> go to my work in WIELS bestiary characters: what was individual experience in middle ages?])
•practical reconfiguration of behavior + po[...]
(104)[...notes/pigs notes new.txt]%79.1[...]ie, seeing the world directly and leave entirely one's own interests, the premodern idea of *perception = presence*)
Bergson (+ Cezanne) --> deepest forms of perception are mixed and composite
(in Matter and Memory) Bergson: establish a model of perception =/= routinized and reified forms of perceptual experience within western urban and scientific culture of the late 19th century
[*]externality = dream of inhuman immediacy: a vision of matter both immediate and instantaneous
---> go to Lucy movie primordial and fundamental act of perception
Bergson (+ Dewey's ideal of coordination)
(the role of the) *body: reproduce in action the life of the mind*
(the role of the) *mind: hindering the thought from being lost in dream, an organ of ‘attention to life’
--> how memory and perception interpret each other
*memory coincides (diverge, intersect) with the “present” perception*
>
{ [*]determine: the more habitual and repetitive one's perceptual response to one's environment ==> the less autonomy and freedom characterize that individual experience }--> creativity = (zone of) indetermination
--again--> Bergson (disturbed by new arrangement of spectacular consumption posed as novelty within a mass society ==> redundancy and habit + decay of traditional forms of collective memory) his work is a response to:
•general standardization of experience
•automation of perceptual response
(<--Sina-- typical problem of life-philosophers lebensphilosophie at the turn of the century reaction to the “intrusion of the mechanical”)
*preconditions of a free and autonomous subject* + *endangered (coherent) system of meaning*
(weak evolutionary assumptions of Bergson's elaboration of) human subject (= the most developed organism) = potential (for indetermination) = escape from a relationship of constraint and necessityessity in one's lived milieu [=/= animal]
Helmholtz (research on physiological optics) ==> غیر واقعی nonveridical status of vision (and perception) ~= there is no direct correspondence between sense experience and objects in the world ==>
•uprooting: rationalization and instrumentalization of senses (--> technical prostheses)
•displacing: reterritorializing of perception
Helmholtz (~/= Bergson) committed to expanding and optimizing the productive functioning of socioeconomic world (of imperial Germany) --> vision of capitalist industrialization (exchangeability, convertibility, etc.)
Helmholtz's ontology --> physics
Helmholtz's epistemology --> semiotics: representational and quasilogical order of signs
(Helmholtz +) Bergson's attention:
1. condition of relative motor arrest (Ribot)
2. gives up the useful effect of present perception
3. backward movement[...]
(105)[...notes/pigs notes new.txt]%79.3[...]t and anxious treatment of) Bergson sketching out the marvels of a multidimensional perception* (capable of apprehending and creativity engaging the immanence of the past and present) <-- fantast of artistic research
---Crary--> for Bergson attention is one that does not waver, oscillate, or drift in and out of focus [---> go to Avital drug] --> his privileging of fusion, interpenetration, and continuity does not apply to borderline states: insanity, dreaming, etc. piercing forms of nonspatialized experiences: dreamwork, trance, forms of hypnagogic visions (==> powerful penetration of the present by memory)
Bergson's indetermination: a human attentive concentration, an abortion that would never lose its conscious connection to the willed activity of the body (<-- fantasy of wakeful critical subject) =/= (Crary's well argued) indetermination encompassing fluctuations in and out of trancelike states in which disassociated phenomenal might occur
Bergson's work is typical of his period --> ***great fear of perceptual behavior that is either passive or automatic***
}--historically--> construction of various forms of automatic perception in cinema, recorded sound, and other technological attachments ==> the idea of **premade images consumed passively** (...depreciation of experience when individual memory images are stiffened into ready-made things)
(for Bergson, Janet, Foad, and many others:) automatic behavior ==> dissolution of ego boundaries (in which the individual will cease to exert itself), contraction of personality, scattering of the self
drift
reverie
trance
dream
**Bergson's work = refashioning of the Rousseauian conviction of the truth and authenticity of (inner) subjective experience, without grasping how that experience is determined by forces external to the subject**
--trying--> to overcome the degradation and devaluation of experience witce within a modernizing culture founded on amnesia and obsolescence = collaptof auratic perception
--Crary--> Bergson and others could not see the ways in which *****capitalism itself was a nonfixable duree, a nonrepresentable variation ==> an endless chain of dislocations and destabilizations ==> its own virtual realm of novelty*****
...................................
(Cezanne and Sina's attraction to) rock motifs
various splintering and dispersal of rocks
intermingled with ruins of man-made stone structure
(rock's) precarious status as object
rock = (incarnated) resistance to drift and entropy :
forces of gravity
geological erosion
inexorable disintegration of substance
...
(?like many artists i am looking for incarnations too, for) procedures of binding : transformed representational logic
*operation of fixing, of fastening, within a world in which position no longer[...]
(106)[...notes/pigs notes new.txt]%79.4[...]reens and flashing signs (formless field of attraction @Foad, Sina; multidimensional field of stimuli, urban space: “a theater of memory and a theater of prophecy”) =/= Piranesian dissolution of the axial city (organized views around a coherent even if mobile subjective orientation)
Freud's technique of attention: gleichschwebende Aufmerksamkeit
‘evenly suspended attention’ (giving equal notice to everything, everything in low-level focus without the risk of schizophrenic overload) --define--> **a state of receptivity in the analyst that eill be commensurate with the spoken free association of the patient** --> dealing with a stream of information that has no evident structure or coherence + extracting from that disjunct texture (artwork, chaotic syntax of dreams, indecipherable present,) some interpretive clarity (feedback)
Freud + Cezzaine --> design a countermodel of attentiveness that surmounts an ***inhibition of the peripheral*** (=/= notion of selection ~=> finding out what one already knows)
****diffuse attention =/= critical attention**** (a faculty in which the observer is led to reject some of the ideas that occur to him after perceiving them)
(at the turn of the century) experience: compulsory consumption of information
(from) the experience of deindividualtion (in piazza) --to--> a more controllable form of loneliness (bedroom)
[this] plural hybrid space of Roman square (Crary on Freud's representation) ~= a spectacle society : a patchwork of fluctuating effects in which individuals and groups continually reconstitute themselves (either creativity or reactively) =/= (Guy Debord's) seamless regime of separation, ominous collective mobilization
...................................
Deleuze and Guattari's Varuna and Mitra --> lacking a mythology of conflict (=/= Singh's analysis)
forming a milieu of interiority --> double articulation that makes the State apparatus into a stratum
State's operates by:
•seizes (immediate, magical capture)
•binds (preventing all combat --> presupposing a juridical integration of war)
“chess (pieces are coded) = a game of State”
chess: an institutionalized, regulated, coded war, pure strategy =/= Go: pure semiology
(what is game's form of interiority)
nonsubjectified machine assemblage
...returning from the outside with that inconceivable thing, an army
magical-despotic State (@Eszter)
Genghis Khan didn't understand the phenomenon of the city --> war machine: a pure form of exteriority
magic violence
military institution
Deleuze and Guattari: State has no war machine of its own; it can only appropriate one in the form of a military institution
machine: ontology of produc[...]
(107)[...notes/pigs notes new.txt]%79.8[...]> projection, anything that throws or is thrown
@Pierre *the notion of “problem” is related to the war machine*
introjective: preparing a matter from a distance, in order to bring it to a state of equilibrium or to appropriate it for a form of interiority
(projection: appropriate it for a form of exteriority)
#bow and arrow --> hunt (when speed is associated primarily with the hunted animal) =/= war (speed is an independent variable)
prey =/= enemy
prey =/= motor
(#bow and arrow does --> *abstracts the idea of motor and applying it to itself* =/= generalize the idea of prey by applying it to the enemy)
the economy of hunted animal
ecosystem situated at the origin --> garden of eden / heaven
ecosystem situated at the end --> apocalypse / end-time
discovery of a projecting and projectile system ==> war machine
war machine
breeding + training
insitutes an entire economy of violence
--> *a way of making violence durable*
two ideal models motor:
work =/= free action
•(let's) work: tool meets resistance
•free action: operates only upon the mobile body itself, is not consumed in its effect(?), continues from one moment to the next [--> style of artistic research]. the way in which the elements of the body escape gravitation to occupy absolutely a nonpunctuated space
weapon is moving
tool is moved
tool presupposes work, tool does not define work
***the principle behind all technology is to demonstrate that a technical element remains abstract***, remains entirely undetermined --> as long as one does not relate it to an assemblage it presupposes
tool
-one cannot speak of weapons or tools before defining the constituent assemblages they presuppose and enter into @OSP
the tool is essentially tied to a gensis, a displacement, and an expenditure of force (whose laws reside in work) =/= weapon concerns only the exercise or manifestation of force in space and time (in conformity with free action)
when speed added to displacement ==> ?
tools & weapons = consequences ~/=? causes
the morning star and the battle-axes
variable assemblages of human, animal, and thing
*assemblage*: (passional) compositions of desire[=/= natural determination, spontaneous determination] --D+G--> there is no desire, but assembling/assembled desire
assemblage ==(bring into play)==> [*]passion: effectuations of desire that differ according to the assemblage [=/= Germany]
man-animal-weapon
man-horse-bow
assemblage of speed
...
(what Game of Thrones TV series missed:) military of men --> homosexual eros replaces the zoosexual eros of horesman [--> اسب امام حسین]
[...]
(108)[...notes/pigs notes new.txt]%80.7[...]world, whose laws were decipherable by the wise)
[2]
in the discourse of the homiletic موعظه and hagiographical تاريخ انبياء (tazkirat) --> wonder =/= imitable قابل تقلید (--✕--> the known, the knowable, the usual)
“non imitandum sed admirandum” (not to be immitated but to be marveled at)
heroes and martyrs =/= ordinary faithful
--> (Attar [master of rhetorics] in تذکرة الاولیا uses) a kind of *humility topos* intended to express an author's conviction that the miracle-working charisma of a saint was far beyond the capacity of author and reader alike (channel the attention of the faithful... towards the emulation of ordinary virtues: to control credulity ساده لوحی, extravagant asceticism, straining after flamboyant religiosity)
}--> nonappropriative nature of wonder
Bernard of Clairvaux (medieval piety)
(rhetoric of) wonder =/= curiosity
praying to the affairs of others
praying to the secrets of the universe
wonderful deformed beauty (of Romanesque sculpture)
--> ****imitatio (جعل) = appropriation = being in society with [---> go to drawing mimetics, literal CG 3D modeling], experiencing, learning, taking into oneself, consuming****
“we, when we take the deeds [of others] for imitation, ought to make the lofty things hidden and humble ones manifest” (like the shape of the seal: sculpted inward is appeared concave when printed) --> mimesis
*the encounter is made possible because an ontological similarity to that other is built into the experiencing self*
golden goblet 🏆
we consume, absorb, incorporate the drink (~= imitate the virtues) =/= we give back (~= we wonder at) the goblet, we wonder at what we cannot in any sense incorporate, or consume, or encompass in our mental categories --> we wonder at mystery, at paradox, at admirabiles mixturae <==Bernard== three hybrids:
1- mixture of God and man
2- mixture of woman and virgin
3- mixture of belief and falsity (in our hearts)
(Attar seductively drawn to the wonderful deformed beauty of saints of early sufism)
[title]
failed exorcism
[3]
(Bynum providing a) medieval theory of wonder in the *literature of enlightenment*:
history writing
travel accounts
story collection
عجایبالمخلوقات ajayebnameh: the encyclopedic tradition of the ancient world known as *paradoxology: collection of oddities (monsters, hybrids, distant races, marvelous lands, [telegram beasts, instagram animals]) + antique notions of portents or omen: unusual events that foreshadowed the (usually catastrophic) future + accompanied by a vague sense of dread [it gives you goosebumps]
+ (Ehsan master of) [*]fabulae: (story) told without claims to their ontological status =/= h[...]
(109)[...notes/pigs notes new.txt]%82.1[...]unted) the *fearsome* and the *ugly* --as--> *wonderful*
to Marco Polo almost every animal he met was a marvel (the horrible crocodile, beautiful giraffe) [described with an earnest and urgent facticity --> ajayeb's tone]
in later middle ages (and in toda popular media) *strangeness appealed* --> stories abounded:
•of fabulous palces
•of stones with marvellous powers
•of monsters
•of mermaids
•of fairies
•of bizarre races with eyes in their chests or enormous umbrella feet
•Marco Polo's awkward and impoverished prose
•Mandeville's credulous tale-telling
•Sinbad: [a powerful sense that] what is wonderful: (is not chickens and peacocks, even cyclopses and cannibals per se, but) **a world that encompasses such staggering diversity** --Bynum--> ******the impulse to chronicle (such things) ~= a critique of the impulse to possess them******
“If you [Alexander the Great] had a body that matched your greedy mind and heart that know no bounds in their desires, or if your body equaled your great cupidity, the great world itself would not suffice to contain you ... Your right hand would hold the East, the left the West. Not content with this, in all your prayers you would be consumed with desire to investigate and find out where that amazing light hid itself, and would dare to climb into the sun’s chariot and ... control its wandering beams. So, too, you desire much that you cannot possess. Having subdued the world and conquered the human race, delighting in blood, you will wage war against trees, wild beasts, rocks and mountain snows. *You will not allow the strange creatures that lurk in the caves to be untouched. Even senseless elements will be compelled to experience your rages.*
--> ***Chatillon's powerful prose understands that marveling at diversity can be the prelude to appropriation***
*marveling at diversity ~=> appropriation*
*impulse to collect/chronicle/list --(critique[sublimated?])-->~?=>(<--)(~/=!!) impulse to posses*
beautiful + horrible + skillfully made ==induce==> wonder
bizzar + rare (~= that which challenges or suddenly illuminates our expectations) + *range of differences* found in the world ==> wonder
admirabiles mixturae: events or phenomena in which ontological and moral boundaries are crossed, confused, erased
[*]singularity: absence of cause [--> is enough to induce wonder]
human body appearing as meat to be masticated is an aweful condescension (in worldly terms: an assuming of an inappropriate nature) for God
Peter the Venerable (12th century collection of miracle stories)
reverents (those who returned from the dead)
...a monk who has been poisoned appears in a dream while the murder is under investigation: “When I saw him [the murdered monk], I got up full of jo[...]
(112)[...notes/pigs notes new.txt]%82.4[...] />
•how people acted and reacted necessarily were *not* in very close synchrony with the definition they gave or the ابتذال platitudes they propounded
wonder in medieval texts
=/= increasingly rare exception to an enlightenment sense of unbreachable laws of nature
=/= startle reflex of early modern psychology
=/= appropriation practiced by early modern rulers, explores, conquistadors (adventurer)
(Bynum making the point that) although by late 15th century medieval artists had begun to paint wondering faces with the startle reflex --✕--> it is more difficult to be sure whether a figure confronted with stupendous, bizarre, or dread-filled news is amzed or not
--> ***the amazement had a strong cognitive component*** : you could wonder only were you knew that you failed to understand --entailed--> a passionate desire for the scientia it lacked, it was a stimulus and incentive to investigation
significance-reaction: a flooding with awe, pleasure, dread owing to something deeper *lurking in the phenomenon*
wonder was situated
wonder was perspectival (even if miracles were not)
(medieval theories of) wonder: nonappropriative (empathically not to consume and incorporate), yet based in facticity + singularity
*wonder: to give back the goblet after draining the potion ♥ [--> my mood on telegram animals, to receive their concreteness and specificity]
(Bernard of Clairvaux:) if you do not believe the event, you will not marvel at it {you can marvel only at something that is (at least to some sense) [*]there: concreteness + specificity} [--> wonder at the object of doom, cat videos, popular media]
admiratio: (a medieval sense) cognitive, perspectival, nonappropriative, deeply respectful of *the specificity of the world*
=/= investigate
=/= imitate
=/= generalize
=/= postmodern anxiety:r />
◦we emphasize how hard it is to knwo
◦we are aware that any response involves some appropriation
◦we suspect the awareness (of collectors of marvels: awe and dread are situated) shatters the possibility of writing any coherent account of the world
◦we fear that the particular is the trivial and that significance is merely the projection of our own values onto the past
amazement is suppressed by:
•citing of too many cases
•formulation of general laws
•inductio exemplorum
medieval --> wonder ==> knowledge
postmodern --> politics ==> knowledge
Bynum --> our research is better when we move only cautiously to understanding, when fear that we may appropriate the “other” leads us not so much to writing about ourselves and our fears as to *crafting our stories with attentive wondering care*
strange view of things --Aquinas--> teaching
==> students[...]
(113)[...notes/pigs notes new.txt]%82.6[...]
(sometimes you need to be binocular: see your society on its own terms + to take a step back and see it as something as realy bizarre and odd --> “strange view of things” [<-- 19th century French poets] =/= normal modes of perception about things)
--?--> they way i feel extremely alienated by politics, journalism, fashoin, marketing
...................................
(in the style of temporal and spatial complexity) learning from tv series --> interweaving of:
•flash-backs
•flash-sideways from parallel worlds
•jumping chronologies
•plotlines
•mental images
•uncanny relations of characters to each other
•
***time travel series --signal--> national memory-crisis***
(spatiotemporal) jigsaw ==> audience engagement (in trying to solve the pozzels --> you solve =/= watch)
television =/= realist-modernist-postmodernist cultural trajectories of art
>
main traidemarks of postmodernity:
•self-reflexivity
•intertextuality
•visual and narrative disorientation
•fragmentation
•contamination of genres
•irony
•pastiche
•hypertextual travel
Batori
consumer capitalism ==Jameson==> erase/lack of history ==> nostalgic revisitation of the past
traumatic events of the past --> self-critical memory-culture --> (in Dark TV series) German national self-understanding [visiting Third Reich + Nietzschean eternal return + wormhole = floating state of identity <-- this is the achievement of the Dark TV series: selling the German nation to their international audience as a commodity]
Dark TV series = national narratives + global postmodern visual practices
space: gray
force: violence
interrelation: neglect
(Dark's stylistic) labyrinthine time-memory mosaic (protagonists meeting with theih their elder/younger selves, memory images, time travel etc.) --> locate the spectator ==> viewer is encouraged to find a way out of the labyrinth [~=> care for the German characters with their double burden (Nazi + GDR) of traumatic recollections ~=> a positive affirmative identity for contemporary Germany (~~> nationalism =/= sense of existential homelessness)]
}--> *TV series becomes a form of memory* (protagonist = German nation)
(serial poetic of) cliff-hanger structure
maintaining an (absolute) aesthetic continuity
{time: liquid realm =/= history: fixed realm}<--Dark-- protagonists must face when looking for their own identity
new German Cinema (Berlin School) --> ghostliness, constant travel, national division, alienation, rootlessness, inbetween-identity of the protagonists, stuckness in time =/= Heimat: the idea of stable secured community
...................................
[...]
(114)[...notes/pigs notes new.txt]%82.7[...]are not pre- or over-determined by a dualistic form of sexual difference
sartorial scheme
abstracting the concept of ‘the body’
attire
(more) body's social ranges of movement
(more) flexible corporeal aesthetics and articulations
{Edie's odd,protracted sleeves of her dress in Warhol's ICA exhibition 1965} the surreal transformation of a woman's arm into a pachyderm's long, wily, and authority-defying appendage...
the conventional and deeply gendered notion that fashion is “[ephemeral], frivolous, relegated to the domain of the feminine and the body, as opposed to art, which [is] deemed [eternal,] masculine and placed in the sphere of the mind and psyche” (Archer > Geczy and Karaminas)
and--> intertwining of fashion and art has long been regarded as absolutely key to the production of the modern social fabric--intended (like the warp and weft of a textile) to remain discreet, always perpendicular
modern aesthetic theory --> contradictory structure of difference of “fashion =/= art” : “fashion design = art's constitutive other” (= that mode of creative production that is beholden to the market and to the manufactured whims of the embodied, consumer passions =/={ art's singularity, extraordinariness, [Nietzschean ethics of] standing alone ==> timeless or universal knowledge =/= ‘everyday culture'})
radical beauty of the quotidian
mundane material culture is repeatedly *elevated* and “translated” into art --> “losing its place within lived reality ==> to become critically meaningful” =/= (Gernreich's) art and fashion critically transformed so that they run parallel and start to resonate with one another
(for Benjamin) translation [~= criticism]: allowing (translatior's) language to be powerfully affected by the foreign tongue [=/= preserves the state in which (translatior's own) language happens to be]
-to transform “the original” text/thing through the medium of the other, echoes that are produced in the space that opens up between an “original” and “secondary” text --> [*]translation: inconsequentiality of original/secondary separation
--Gernreich--> to make clothes in-between art and fashion (now and the future, the self and the other)
it-girl
Beatlesque escape
new paths that young people are charting requires clothes
(Archer is making me interested in fashion by helping me go through the) economic and scopophilic grains of the fashion industry
the idea of the ‘new look’ absolutely dominating the fashion scene during the mid 21st century
‘new look’ fashion strictly obeying the laws and divisions of optically delineated Cartesian space, and its attending epistemo-ontologies and political economies (-Archer: the proportions of Dior's famous silhouette [...]
(115)[...notes/notes on evangelist.txt]%86.6[...]latior's) language to be powerfully affected by the foreign tongue [=/= preserves the state in which (translatior's own) language happens to be]
-to transform “the original” text/thing through the medium of the other, echoes that are produced in the space that opens up between an “original” and “secondary” text --> [*]translation: inconsequentiality of original/secondary separation
--Gernreich--> to make clothes in-between art and fashion (now and the future, the self and the other)
it-girl
Beatlesque escape
new paths that young people are charting requires clothes
(Archer is making me interested in fashion by helping me go through the) economic and scopophilic grains of the fashion industry
the idea of the ‘new look’ absolutely dominating the fashion scene during the mid 21st century
‘new look’ fashion strictly obeying the laws and divisions of optically delineated Cartesian space, and its attending epistemo-ontologies and political economies (-Archer: the proportions of Dior's famous silhouette absolutely required that one always take a well-heeled “step-back” in order to comprehend themselves in a mirror, a camera lens, or even a street window) --> (offering consumers new manners in which) to dress, but also **to see and to understand themselves and their potentiality**
[myself, like many critical artists of my generation, we glean (harvest خوشه چينى) the occurrence of ideological violence]
relaxed clothing shapes
affordable
easy-to-care-for
mix-and-match fabrics
hyper-modern color combinations and patterns
couture خياط زنانه
animosity, bad blood, animus's system, the system is made
perennial enfant terrible
(the naked constant prince)
social change <== **fashion must (and will) go out of fashion**
Gernreich's economic critique of the fashion system --?-->{ disregard of the wearer's comfort which is an obvious feature of all civilized woman's apparel ==> conspicuously figured the middle-class woman caught-up in the middle of the fashion system as being utterly passive and woefully unimaginative -->
•seeing woman's fashionable transfiguration only in terms of what it properly signified within the bounds of a patriarchal civil society and a capitalist economy
•failing to appreciate the pleasures that fashionable styles offer their wearers in spite of the physical and social restrictions they impose
}--> parochial economic critique (operating in a wholly rational realm) =/= (Elizabeth Wilson:) how these ‘transforming actions’ might do violence to these orders --Archer--> **how the powerful and highly volatile work of desire unfolds within the fashion system**
***oppression =/= passivity***
Gernreich --> fashion ‘works’ not simpl[...]
(116)[...notes/notes on evangelist.txt]%86.7[...]in a conversation
(the third-person pronoun is a ‘non-person’ designating an objective existence, and not a subject position)
-linguistic class of deixis: here, now, this, that [--> carnal discourse]
-linguistic class of deictic: I, you [--> directly to the addressee: acquires body, weight, gravity]
she addresses ‘me’ ==> double address : oscillate between the personal and the impersonal ~ inclusion & exclusion --> to welcome...
personal pronouns ~-> ‘shifter’ ==allow==> speakers to ***shift from code to message*** (~ from the abstract to the concrete)
(for Barthes:) operation of messages of the mass media: ***to personalize all information, to make every utterance a direct challenge, not directed at the entire mass of readers, but at each reader in particular*** @constantvzw streaming hypothesis
(‘The Fashion System’)
(a too common) artistic strategy: *contradictory construction of the viewing subject by the stereotype*
(a too common) artistic address: *struggle over the control and positioning of the body in political and ideological terms* [--> in which stereotype plays a decisive role @Laura]
(?do you want me to be your)
worshiper
citizen
consumer
producer
(for Foad, and for most contemporary artists:) [*]stereotype: an instrument of subjection, to produce ideological subjects that can be smoothly inserted into existing institutions of government, economy, and sexual identity
“stereotype = to disavow agency”
(Owens on Kruger)
images of the nonproductive body
stereotype of action: worker, rebel --emphasising--> body's institutionalization: factory, family
for Laura, in fascist media regime: ‘the body is dismantled as a locus of practice and reassembled as a discontinuous series of gestures and poses --> “body = semiotic field” ==> *body inscribed into the register of discourse*
[artistic common views:]
(stereotype uses) deterrence, [according to Baudrillard:] dissuasion, promoting passivity, receptivity, inactivity, docile bodies [<-- i challenged this in my master thesis on shyness and passivity in performance art]
stereotype replaces *physical violence* with *semiotic coercion* (--> that is why it is often seen in art the use of direct physical contact to counter that idea)
stereotype --> rhetoric of intimidation --> it poses a threat to the artist --> the artist bears witness to the state of affairs --> signify threat to the audience --> gesture (regarded as threat) ~ *apotrope* (a gesture performed with the express purpose of intimidating the enemy into submission, #omen, apotropaic, averting the evil eye, to turn away harm, --> mithridatic) --> artwork is thus engineered to produce an immediate subjection, (by reiterating a stereotype) imprint the stereotype directly on the viewer's imaginatio[...]
(117)[...notes/notes on evangelist.txt]%87.2[...]principle ==> modern 20th century physics of relativity)
...................................
James Ash
on videogame designer (<-- i am applying that to technical animators)
distribution and transmission of media affects
[animators] work to create the potential for *positively affective encounters to occur* (encounters which increase the body’s capacity to act & produce associated positive senses of intensity)
creating critically and commercially successful
*producing contingency* (that designers attempt to manage and control)
rigging
the code space of the software environment + embodied techniques hackers generate (in response to that environment)
*structural determination + emergent practice*
a key aspect of media today --Stiegler--> [*]selection: a decision is made to broadcast one story over another
testing --> calculative logics of anticipation and preemption --shape--> the contingency of the event
the actual practices of riggers (technical animator)
animation industry
the ways in which affect can be actively manipulated for commercial and economic ends in the design and production of consumer services and good
***technologies are affectively engineered*** <--Thrift--Ash-- microbiopolitics of the subliminal: doing without thinking, practices of anticipatory manipulation ==> position consumers of media as passive dupes (<-- زیرپوستی *hypodermic model of media power*)
--✕--> Ash: affective manipulation is necessarily a fragile achievement that is prone to failure and always reliant upon being continually reworked in the creative responses users develop in relation to the designed environments with which they interact [---> go to fandom and fan culture]
animation design (videogame): is a complex, problematic, and ongoing struggle between:
•the openness and performative play of contingency & chance (which emerge through the techniques and intelligences that users develop as they become skilled at these games)
•the mechanical systems and calculative rationalities through which these environments are designed
affective properties of contingency ==> commercially and critically successful
rig: assemblage of human and nonhuman actor
staging, managing, and controlling event [movement] within the limited computational architecture
(asking with Ash) how agency is distributed in the assemblages of various human and technical actors that make up rigging?
rig =/= architecture
shaping corporeal dispositions
(entertainment industry does work) to maintain and guard the contingent as a positive force
contingency: the unexpected, the random, the singular, the unrepeatable, or the surprising (that which cannot be pinn[...]
(118)[...notes/notes on evangelist.txt]%88.9[...]
1. rigging --> a form of understanding =/= form of sensibility
2. in animation (physics) the choice of geometry is pragmatic (=/= analytic, a priori) ---> go to visualization: empiricist conception of geometry
(rigging --> transformations are applied to) geometrical properties: characterized by an invariance with respect to certain transformations [for example a line] --> make it ready for action or animation
...................................
railway
primary symbolic artifacts of the 19th century
railroad + its carriages should be considered as one machine : “a railway, like a vast machine”
...................................
(affective arousal) images of beauty amid urgencies of death =/=> trigger the responses one hopes
...................................
(Deleuzian) [*]event: impact of chaos on the body
most problems don't have solutions --Grosz-->
concepts =/= solutions to problems
problems ==> ways of living =/= answers
concepts: align materiality with incorporeality
identify politics =/= the right to speak about the world, matter, nature
the reign of the i --> who am i, who recognizes me, what can i become --> the right to consumption
...................................
process ontology of transing : one of many reembodied sensory arts in transgender practices
--> viral vectoring
*flexible global cognition*
discrete threats of knowing
discrete threats of mattering
[*]trans: materialization of process
[*]transdisciplinary: materialization of labors (in & beyond academia) ==Katie==> possibility of care
animal studies --often--> encodes & decodes human
~
relational
trans
multiple
chimeric
liminal
--> relationships that bind humans to their nonhuman companions [...to virtual explosive demons of Charmed TV series --> how we embody animals and how they embody us? rigging demons (my digital folk tale), rigging as sensory medium (a mode of nearness), bodies bound through appropriation]
(in apass:)
zoosemiotic registers
meaning making registers
bodily contact zones
(Charmed demons state of trans:) modes of incorporation, intimacy, inhabitation
--> tranimals: trans animals, range of kinds of sapience and being in various distributed cognitions, syntaxes,and embodiments (and affects)
animals become “animals” not just in terms of plurality but in terms of a plurality that is located within spatiotemporal coordinations
(Kelley, Hayward > Katie)
‘here’ and ‘there’ ~ material partials
...
sensuous trafficking
from inorganic to organic
transcode sensoria
as refrain
by which life gets lived[...]
(120)[...notes/notes on evangelist.txt]%89.3[...]e she is interested in women's status under purportedly Islamic regimes
}==> Islam is not the overarching motor within purportedly Muslim societies that mainstream discourse would have us believe
(Rastegar > Toor:) “it is typical of much human rights discourse in the Third World to focus on [...] practices of regulating women's bodies, especially those identified with Islamic law, while ignoring socioeconomic concern.” @Hoda
Toor's two distinctions [=/= collapsing all forms of ‘Islamization’ resulting in a serious misunderstanding of the social processes at work]:
•‘Islamization from below’ : rise of (voluntary) public piety among Muslims, adoption of particular styles of facial hair by men and of various forms of hijab by women
•‘Islamization from above’ : the ways in which structures of power—from families to states—deploy ‘Islam’ in order to control women (and men)
(Toor:) Shah's cogent critique of the fetishization of the ‘community’ in ethnographic literature
a society defined by ‘a history of’
•dictatorial regimes (with support of the U.S.)
•(under siege from joint pressures of) a corrupt ruling class
•a heavy debt burden
•predatory and conspicuous consumption
•ongoing (neo)colonial intervention
==> cultural identity becomes a contentious issue & women's bodies become sites (for these cultural politics and the class struggles they embody)
~=> regulation of women sexuality : the key hegemonic move through which consent across social classes can be secured**
the increasing interconnectedness of different parts of the world at economic, political, and cultural levels (= globalization) ==> intensification in the dynamics of social change ==> anxiety ==> (greater) regulation of women (in kin-networks as a response to political, social and cultural anxieties under globalization)
[This was just as true of Europe during the period of capitalist modernization in the 18th and 19th centuries, and of colonized and decolonizing societies in the mid-20th century =/= Islamic exceptionalism = a form of Orientalism operative today : an exclusive focus on ‘Islam']
haq bakhshwana (in rural Punjab): the daughter of a propertied family is ‘married’ to the Qur'an, or, in some cases, to a tree—so as to prevent her share of the family property transferring to her husband's family --> women are both the property of their kin (symbolically and sometimes literally) while having rights to property themselves
Toor suggesting in her analysis a healthy dose of skepticism towards projects that present the ‘Muslim world’ --and asking how (in a Foucauldian sense) is ‘Islam'[~ the idea that something stable and immutable called ‘Islam’ exists anywhere] being deployed, by whom, and for what purpose? “Is it being used as an ideological tool, does it serve as a spirit[...]
(121)[...notes/note Sana.txt]%92.9[...]ing” that you cannot control), plants growing, smelling (is not acting?)
...................................
*assemblages*
-continuities require ‘work’ to constitute them as ‘well-formed assemblages’
-the emergence of a stable assemblage requires ‘translations’
-(we should) search out the catalysts, enablers or inhibitors of processes that interest us
-how varied and multiple qualities of agency unfold as effects in assemblages that encompass both human and nonhuman forms, and how these effects subsequently achieve particular outcomes for different parties
(organic food) market <==emerging== ideological desires of embedded entrepreneurs who innovate within dynamic material-semiotic systems
(Foad stressed that assemblages are characterized by the condition of) ‘territory’: contexts that engender more or less conservative orientations of assemblages toward fixity
(Sina emphasized that assemblages are also characterized by the condition of) ‘abstraction’: the unique character of how an assemblage mobilizes new compositions of material and expressive thing
}--> relational territories of heterogeneous stuff territorialized [by value] and abstracted [by price]
can we trace consumption as it unfolds?
-family assemblages are characterized as collections of distinct but related units, things that are never the same twice, but somehow hold together and maintain coherent pathways through time
(Price and Epp)
-(for people who move often) ‘home’: something that needs to be continually recreated by combining all sorts of elements in imaginative ways--home is a hybrid (=/= simply there waiting for them)
an “I love you” --enter--> assemblages in manners that catalyse (or inhibit) ongoing hybrid relations
levels of analysis is always unexpected [=/= purification]
modern separation between ‘believing in unicorns’ and ‘managing environmental disasters’ [~/=? ajayeb] ~ modern separations/boundaries: science/mythology/politics/religion/leisure (<--Latour/Haraway-- this is a problem) ==> ***purify components of our cultures***
‘program of intervention’: a purposeful attempt to construct realities by enlisting various allies : intermediaries establishing alliances between products, institutions, celebrities and consumers in ways that improve sales and mobilize stable relationships --> institutions attempt to strategically shape assemblages
(Law, Moor, Araujo, Ruiz)
marketers may try to establish stable brand images by mobilising networks of celebrities, scientists, consumption communities and various media outlets --but--> are contested, there is no ‘lead actor’ in assemblages
[*]marketing: iterative attempts to weave together networks of products, services or brands with heterogeneous allies in order to extend the usefulness of a [...]
(122)[...notes/clean notes.txt]%94.3[...] and expressive thing
}--> relational territories of heterogeneous stuff territorialized [by value] and abstracted [by price]
can we trace consumption as it unfolds?
-family assemblages are characterized as collections of distinct but related units, things that are never the same twice, but somehow hold together and maintain coherent pathways through time
(Price and Epp)
-(for people who move often) ‘home’: something that needs to be continually recreated by combining all sorts of elements in imaginative ways--home is a hybrid (=/= simply there waiting for them)
an “I love you” --enter--> assemblages in manners that catalyse (or inhibit) ongoing hybrid relations
levels of analysis is always unexpected [=/= purification]
modern separation between ‘believing in unicorns’ and ‘managing environmental disasters’ [~/=? ajayeb] ~ modern separations/boundaries: science/mythology/politics/religion/leisure (<--Latour/Haraway-- this is a problem) ==> ***purify components of our cultures***
‘program of intervention’: a purposeful attempt to construct realities by enlisting various allies : intermediaries establishing alliances between products, institutions, celebrities and consumers in ways that improve sales and mobilize stable relationships --> institutions attempt to strategically shape assemblages
(Law, Moor, Araujo, Ruiz)
marketers may try to establish stable brand images by mobilising networks of celebrities, scientists, consumption communities and various media outlets --but--> are contested, there is no ‘lead actor’ in assemblages
[*]marketing: iterative attempts to weave together networks of products, services or brands with heterogeneous allies in order to extend the usefulness of a particular market offering across wider consumption assemblages in time and space
-marketers think in terms of catalyzing interactions and consistencies amongst stubborn, messy and dynamic assemblages of spaces, representations, things and consumers
knowing: an intervention in the world
(Bettany)
[*]ethnography: stories that have in them a capacity to represent the world in ways that are generative for the people and practices that the stories are about @constantvzw
(Winthereik and Verran)
in the case of data streaming: what are the people, objects, texts and practices that constitute processes of assembling?
-in our research let's not prioritize either people or things in advance ==> unexpected sources of influence in markets and consumer cultures @Foad
-to map together material/technological as well as linguistic aspects of consumer culture: narratives, phenomenological techniques, etc.
-consumers ‘become’ during consumption
*[?why become interested in] consumption/markets: hybrid networks of narratives, objects, devices and pr[...]
(123)[...notes/clean notes.txt]%94.3[...]utions attempt to strategically shape assemblages
(Law, Moor, Araujo, Ruiz)
marketers may try to establish stable brand images by mobilising networks of celebrities, scientists, consumption communities and various media outlets --but--> are contested, there is no ‘lead actor’ in assemblages
[*]marketing: iterative attempts to weave together networks of products, services or brands with heterogeneous allies in order to extend the usefulness of a particular market offering across wider consumption assemblages in time and space
-marketers think in terms of catalyzing interactions and consistencies amongst stubborn, messy and dynamic assemblages of spaces, representations, things and consumers
knowing: an intervention in the world
(Bettany)
[*]ethnography: stories that have in them a capacity to represent the world in ways that are generative for the people and practices that the stories are about @constantvzw
(Winthereik and Verran)
in the case of data streaming: what are the people, objects, texts and practices that constitute processes of assembling?
-in our research let's not prioritize either people or things in advance ==> unexpected sources of influence in markets and consumer cultures @Foad
-to map together material/technological as well as linguistic aspects of consumer culture: narratives, phenomenological techniques, etc.
-consumers ‘become’ during consumption
*[?why become interested in] consumption/markets: hybrid networks of narratives, objects, devices and practices (that [it seems] are necessary to create conditions for any ‘human’ action)*
(still use other more old-fashioned research techniques: depth interviews [Xiri], phenomenological methods [], hermeneutic analysis [Sina], etc.)
-(how to account for) tech-mediated flows of information and knowledge that pass through the massive assemblages of the Internet
-majority of interactions are technology-to-technology and system-to-system interactions
this assemblage-thinking is against[?]:
•Virilio's way of ‘questioning technology'--for him: “to be a subject or to be subjected, that is the question.” he sees crisis in the temporal dimensions of the present moment: the lack of a future-oriented longer time-frame connects “real time”, pollution, and economic inequalities. All of them result from a lack of shared responsibility for the future. (<-- noted by Hubert); or: “The now immaterial environment is connected to the “terminal” body of men and women with interactive prostheses who become the virtual equivalent of the well-equipped invalid.”
•Guattari's machinic (=/= simple construction partes extra partes): omnipresent homogenized capitalist exchange value
•Nancy's ecotechnics: critique of globalization and sovereignty
•Avital's narcotics: on Heidegger: the notion of ‘addicted to technology’ --a[...]
(127)[...notes/clean notes.txt]%94.4[...]>
Meillassoux's absolutes:
•there might be something outside thought
lack of a necessary ultimate cause or meaning (facticity) --Meillassoux--> fundarnental source of being (ontological contingency ~ “facticity itself is necessary”) : no ‘higher’ or ‘supreme’ force or reason (metaphysical, physical, spiritual) is guiding it [~ total ontological absence of a necessity] ==> *contingency* is absolutely necessary in the universe
“Everything in the universe is without reason and is therefore capable of becorning otherwise without reason.” --> this has happened already at least 3 times (where new sets of laws enlerge from nowhere):
•Big Bang
•life from non-life (==> new laws of biological life)
•thought
absolute is wider
“two billiard balls strike into each other, resulting in both balls flying off into the air, or fusing together, or turning into two immaculate but rather grumpy mares, or into two maroon but rather affable lilies”
(@apass)
every research agonizes about:
•the ontological status of their ‘objects’ (of enquiry)
•the epistemological status of their knowledge claims
--Campbell--> we need to “go ontological” about consumption, global warming, (hyperobjects)
hyperobjects:
•viscous (literally real, and you cannot throw it away)
•non-local
•larger on the inside than they are on the outside
•they call for forms ofjustice, ethics, politics and reason that are beyond humanist economies of identification and representation
social constructivism ==> everyone's interpretation of the real is legitimate [equal status of interpretation] =/= (Meillassoux's) speculative realism
understand the world at the level of the hyperobject <== we are creating (consumer) objects that are massive in scale and temporality
inter-generational ju[...]
(132)[...notes/clean notes.txt]%94.6[...]t least 3 times (where new sets of laws enlerge from nowhere):
•Big Bang
•life from non-life (==> new laws of biological life)
•thought
absolute is wider
“two billiard balls strike into each other, resulting in both balls flying off into the air, or fusing together, or turning into two immaculate but rather grumpy mares, or into two maroon but rather affable lilies”
(@apass)
every research agonizes about:
•the ontological status of their ‘objects’ (of enquiry)
•the epistemological status of their knowledge claims
--Campbell--> we need to “go ontological” about consumption, global warming, (hyperobjects)
hyperobjects:
•viscous (literally real, and you cannot throw it away)
•non-local
•larger on the inside than they are on the outside
•they call for forms ofjustice, ethics, politics and reason that are beyond humanist economies of identification and representation
social constructivism ==> everyone's interpretation of the real is legitimate [equal status of interpretation] =/= (Meillassoux's) speculative realism
understand the world at the level of the hyperobject <== we are creating (consumer) objects that are massive in scale and temporality
inter-generational justice (imagining till your grandchildren)
service-dominant logic (of consumer research) =/= object oriented (more than humanist/naturalist trophies)
service: that intangible value extracted from stuff by humans --to--> the increasing ability to separate, transport, and exchange information, apart from embodiment in goods and people
Meillassoux's arche fossil ~=? jinn
witnesses of the universe before humans
objects withdraw infinitely from humans
universal quality of all objects: *reserve*
==> (narcissistic) philosophy of a uniquely lonely human fate [--> popular contemporary depiction of human with one foot in animality and the other in consciousness]
----> then how *withdrawal* (should) play out in social theory?
Lingis's ‘imperative’: worlds are filled up with imperatives (human and nonhuman) that summon us --> enmeshed pre-cognitive, atavistic, technological, embodied modes in which we respond to the world --> how this does not get recuperated into the existing models of sociology
[flipside of withdrawal:] to think of capital: an extraordinarily force overthrowing any imagination of an alternative --> there is no possibility of ‘intervention' in Capital ==> ‘accelerationism’: an inside-out radicalism, believing in unleashing productive forces of human wrought to continue its dynamism : “the only way out is to plunge further in”
Campbell: ‘withdrawal from capital' = passing through the eye of the needle
[...]
(133)[...notes/clean notes.txt]%94.6[...]bjects withdraw infinitely from humans
universal quality of all objects: *reserve*
==> (narcissistic) philosophy of a uniquely lonely human fate [--> popular contemporary depiction of human with one foot in animality and the other in consciousness]
----> then how *withdrawal* (should) play out in social theory?
Lingis's ‘imperative’: worlds are filled up with imperatives (human and nonhuman) that summon us --> enmeshed pre-cognitive, atavistic, technological, embodied modes in which we respond to the world --> how this does not get recuperated into the existing models of sociology
[flipside of withdrawal:] to think of capital: an extraordinarily force overthrowing any imagination of an alternative --> there is no possibility of ‘intervention' in Capital ==> ‘accelerationism’: an inside-out radicalism, believing in unleashing productive forces of human wrought to continue its dynamism : “the only way out is to plunge further in”
Campbell: ‘withdrawal from capital' = passing through the eye of the needle
[that which is expressed in philosophy, political economy, science and science fiction, and in transhumanist, lifehacker, accelerationist movements:] *flight from consumption*
}--✕--> Campbell's *speculative consumption*
what if consumption has something relational about it?
(we must become interested in consumption @apass, Pierre, Foad, constantvzw)
*non-correlationist marketing theory* [=/= correlationism: humans doing things in the world to inanimate objects to make immaterial effects happen ~-> access]
interobjective consumption
...................................
ask anyone to give a definition of ‘food’ --> ‘a source of fuel or energy for the body’ --> most people will give you the engineer's perspective of the world when they are asked =/= the marketers know that everything we buy has a deeper, emotional motivation behind it
innocuous purchase:
•pleasure-seeking
•status seeking
•identity-building benefit
•
ask anyone to give a definition of ‘clothes’ --> ‘textile materials that we use on our skin to provide protection from heat and cold’ =/= marketer will tell you that clothes are portals to different realities
*we don't buy bread --> we buy sustenance for the soul
*we don't buy lightbulbs --> we buy illumination
*we don't buy lipstick --> we buy dreams
****food is not fuel, but fashion****
that means:
•food is a psycho-social comfort blanket
•we use it to compete for status
•we use it to define boundaries between ‘us’ and ‘them’
obesogenic
obesity
‘superwicked’ problem (in social policy):
-those who are causing the problem are attempting to solve it [for example food marketing's power trying to sol[...]
(135)[...notes/clean notes.txt]%94.7[...]reams
****food is not fuel, but fashion****
that means:
•food is a psycho-social comfort blanket
•we use it to compete for status
•we use it to define boundaries between ‘us’ and ‘them’
obesogenic
obesity
‘superwicked’ problem (in social policy):
-those who are causing the problem are attempting to solve it [for example food marketing's power trying to solve obesity (~= putting Dracula in charge of the blood bank)]
-time is running out
(this is absolute bullshit -->) “we simply need more education to finally understand that X (for example junk food) is bad for us”
(Campbell:) fashion brands (with their 400% growth in the last 20 years) have intensified their campaign to change the perception of clothing: from a functional investment in practical shelter to a vital projection, extension and affirmation of one's very identity
>
(shift in manufacturing and delivering) *fast fashion* (spearheaded by the Italian design house Benetton, but perfected by fashion brands Zara, H&M and Forever 21) mimics luxury fashion trends at very low costs
increasing efficiencies in production ==> increasing inefficiencies in consumption
*psychological dissonance*: the uneasy feeling that your laptop, car, trainers or coffee machine is no longer ‘right’ [stimulated in two principal ways in marketing:]
-1- physical obsolescence (<== down-grading the quality of product)
-2- psychological obsolescence (<== acceleration of the ‘fashion cycle’: the social phenomenon whereby a design moves through bleeding edge to mainstream to despised mainstream)
-3- ***to make clothing (or any product) a vital prop that is needed to create authentic sense of who we are*** (<== protagonist: Chanel-clad Parisian on the rain-soaked cobbles of a Montmartre morning, the sweat-soaked Nikes of a determined athlete in an empty basketball court in the Bronx, etc. disseminated through Instagram, Pinterest and Tumblr. [--> this works together but in reverse in film industry the protagonists wearings and style are used to sell that specific identity who wears them])
}==> *every single person cares about the clothes they wear*
-4- *to re-categorize clothing* (perceptual categories are critical to marketers, for example tourism brands worked hard for decades to change the idea of a holiday abroad from the category of luxury to that of necessity, clothes have moved to the status of a coffee to grab and go) <== equivalencing: degraded quality of the garment allows a decrease in the price [==> powerful psychological effect compounded by the retailscape: shoes in are sold on rails like packets of sweets, T-shirts offered in basins at the check-out, etc.]
***advertising (images) = secular magic***
==inducing==> a powerful desire to indulge in the fantasy of being:[...]
(140)[...notes/clean notes.txt]%94.8[...] />
*(successful) frames: work through the integration of the phenomenon into a reality that is manageable* (=/= Campbell)
focus on the sustainability of discourses that are imaginable and thinkable and connectable with people's existing world =/= focus on the reality of the moving target
‘climate change’ politically more palatable مطبوع به ذائقه than ‘global warming’ in conservative circles
discursive evolution of climate change:
•1932 --> externality --> economics
•1960 --> wicked problem --> policy studies, public management
•1980 --> threat --> public media
•1988 --> global warming --> physical chemistry
•2000 --> contested debate --> science
•1968 --> tragedy of the commons --> ecological philosophy
◦collective action dilemma, common property dilemma, non-commitment =/= responsibility, transnational commons dilemma, historical versus new emitters, fossil fuel lobby and corporate power }--response-->{ develop techniques for more thorough understanding of ecological interdependencies, manage multi-stakeholder interests, unite common goals in public bad game, transnational issue-spanning, pragmatic incremental gains, address value-action gaps in individual consumption regimes
•1990 --> risk --> mathematics
•1990 --> war --> political economy
•1990 --> crisis --> science
•1990 --> catastrophe --> mathematics (used differently in public imaginary)
◦“dnd of days”, worst-case scenario, complete system collapse, extreme events, irreversible, non-calculative, non-gradual }--response-->{ use catastrophe framing to induce immediate action, fix temporal focus on visualization of the possible aftermath to prevent it Disrupt business-as-usual regimes, use urgency and fear to engage immediate action, emotional re-education, emergency planning
•2007 --> super wicked problem --> policy studies
◦time is running out, those who cause the problem are also seeking to provide a solution, the central authority needed to address it is weak or non-existent, current responses discount the future irrationally, psychological short-termism =/= long-termis }--response-->{ incentivize organizations, create path-dependent organizational interventions, progressive incremental trajectory, consensus-building, small coalitions
•2002 --> anthropocene --> geology
◦human-geological epoch (following holocene), new temporalities and spatialities, re-purposed as capitalocene, necrocene,, chthulucene etc. to incorporate political economy dimension of planetary terraforming, plantation, hyperobject }--response-->{ re-settlement of populations, adaption, repurposing the frame: capitalism to blame, not humans; capitalism surviving through exploitation
•negative externality --> should be internalized
•wicked problem --> climate change as threat
•emotional frame[...]
(141)[...notes/clean notes.txt]%95.2[...]**preparing for an end without apocalypse**** [= foreclosure, @Goda and Sina dictionaryofapocalypse.com] ([curatorial?] organizing for the end of the world that is an escalated absolutizing commitment to divest justly) --> ****organizing without hope*** [=/=? death drive]
(we need دورویی) two-faced {<-- I think artists from Iran and former Soviet Union countries with *double consciousness* تجربه چندگانگی تجربه دوگانگی are good at *hopeless optimism* خوش بین ناامید}
1. acknowledge the unbounded unthinkabile incalculable nature of this new reality
2. a chance to experiment with organizational forms of justice, ethics, politics, reason (that are without precedent)
{(examining growing boundaries of) climate change ==> increasing category expansion ==> epistemologies cannot encompass climage change reality}--Campbell--> (we are) afforded a chance to ontologize it
speculative realism: a mode of commitment to a non-correlated reality --Campbell--> an organizational strategy ==> a mood --> bleak optimism
unthinkability: refusal to let framing occur
...................................
how mythology is being used in consumer research
[...]
[Tillotson and Martin offering various myth typologies to support theorists in evaluation of myth theories and appropriate integration of theoretical advancements in the field of consumer culture theory:] --> how consumer researchers have sailed though every discipline--from psychology, sociology, anthropology and cultural studies, to literary criticism, history and political economy...
myth has been understood in consumer research from five perspective:
•symbolic
•functionalist
•semiotic
•structuralist
•critical theory
•monomythic
Weber{ modern bureaucratization and intellectualization ==> disenchantment of the world }--> modern experience = rationalization and mythological mysticism ==> marketplace, *no institution has been more willing and able to respond to this (Weberian) desire for enchantment than the modern marketplace* ~=> ***normative preference for enchantment = consumption***
--problem--> *the market remains firmly in charge of myth of consumption, its rewards and its consequences* : marketplace mythology has increasingly become an all-encompassing construct of assorted descriptions and theoretical advancements including the sacred, extraordinary, symbolic and transcendental
myth: a way of organizing perceptions of realities
consumer culture theory
{[Mead & Blumer's] symbolic perspective of myth: how symbols are adorned with meaning and that affect social interaction --> symbolic myth research: verbal/nonverbal forms of communication, with an emphasis on how people behave in day-to-day circums[...]
(142)[...notes/clean notes.txt]%95.6[...]a mode of commitment to a non-correlated reality --Campbell--> an organizational strategy ==> a mood --> bleak optimism
unthinkability: refusal to let framing occur
...................................
how mythology is being used in consumer research
[...]
[Tillotson and Martin offering various myth typologies to support theorists in evaluation of myth theories and appropriate integration of theoretical advancements in the field of consumer culture theory:] --> how consumer researchers have sailed though every discipline--from psychology, sociology, anthropology and cultural studies, to literary criticism, history and political economy...
myth has been understood in consumer research from five perspective:
•symbolic
•functionalist
•semiotic
•structuralist
•critical theory
•monomythic
Weber{ modern bureaucratization and intellectualization ==> disenchantment of the world }--> modern experience = rationalization and mythological mysticism ==> marketplace, *no institution has been more willing and able to respond to this (Weberian) desire for enchantment than the modern marketplace* ~=> ***normative preference for enchantment = consumption***
--problem--> *the market remains firmly in charge of myth of consumption, its rewards and its consequences* : marketplace mythology has increasingly become an all-encompassing construct of assorted descriptions and theoretical advancements including the sacred, extraordinary, symbolic and transcendental
myth: a way of organizing perceptions of realities
consumer culture theory
{[Mead & Blumer's] symbolic perspective of myth: how symbols are adorned with meaning and that affect social interaction --> symbolic myth research: verbal/nonverbal forms of communication, with an emphasis on how people behave in day-to-day circumstances in the context of socio-historical structure and ideological of their environment ==> “mythology = narrative” }=/= Joseph Campbell: “interaction with the symbolic ==> mythology”
•Freud's use of mythic stories as metaphors in psychoanalysis ==> (early) symbolic perspective
•Jung's archetype: embodiment beliefs/images ==collectively==> myth and religion }==> “mythology = extension of the collective unconscious into society”
•Blumer's social life: construction built up by the actor (=/= relationship of structures directing human life); ability to act toward oneself, ability to internally define themselves as objects [self with goal] as the symbols of their own actions
--McAdams--> personal myth: narrative storyline as a means to organize meaning in their lives --in--> context <==forms== historical, religious and state-influenced belief systems, culturally specific themes and ideology
}--> identity and society --responsible-for--> life sto[...]
(146)[...notes/clean notes.txt]%95.7[...]ctive of myth: how symbols are adorned with meaning and that affect social interaction --> symbolic myth research: verbal/nonverbal forms of communication, with an emphasis on how people behave in day-to-day circumstances in the context of socio-historical structure and ideological of their environment ==> “mythology = narrative” }=/= Joseph Campbell: “interaction with the symbolic ==> mythology”
•Freud's use of mythic stories as metaphors in psychoanalysis ==> (early) symbolic perspective
•Jung's archetype: embodiment beliefs/images ==collectively==> myth and religion }==> “mythology = extension of the collective unconscious into society”
•Blumer's social life: construction built up by the actor (=/= relationship of structures directing human life); ability to act toward oneself, ability to internally define themselves as objects [self with goal] as the symbols of their own actions
--McAdams--> personal myth: narrative storyline as a means to organize meaning in their lives --in--> context <==forms== historical, religious and state-influenced belief systems, culturally specific themes and ideology
}--> identity and society --responsible-for--> life story --negotiated--> personal myth as interpretive strategy
}==> concepts of ‘consumption’ and ‘identity’ in consumer culture theory
identity work =/= personal myth
[Velliquette + Murray + Creyer:] example of tattoo culture: private and public burrs physically with the attachment of personal meaning to physical marking of the skin and symbolically through the personal stories attached to public brands --> *individuals attach meaning to consumption* <== negotiating the cultural tensions <==throu== perception of self contrasted with the influence of institutional structures (race, class, gender, age) and ideological pressure }==> “meaning = dialectic of object and consumer”
•(Jung's archetype ==>) Joseph Campbell's monomyth: universally applicable narrative of mythology (like in Hollywood films about the hero's rites of passage --> experience of life in accordance with the phenomena of time)
myths/dreams find expression in symbolic form --> “participating in ritual == engaging myth”
}--> **consumer research as hero's journey** : Consumer Behavior Odyssey's travelling across America in a motorhome to learn about self, the world, and other people [@Jassme and Mia] --> transcendental knowledge of the American consumer ==> academic literature
(consumer Odyssey found that) ‘the journey’ holds a sacred status that transforms knowledge generation into new mythological epistemologies and opens up new doors to understanding (of consumption)
&
‘extraordinary experiences as rites of passage’ [--example: white water river rafting --> (emergent themes of) personal growth, communitas harmony with nature translated to other consumer experiences]
‘rites of passage’ [~= ‘monomyth']:
[...]
(149)[...notes/clean notes.txt]%95.7[...]he American consumer ==> academic literature
(consumer Odyssey found that) ‘the journey’ holds a sacred status that transforms knowledge generation into new mythological epistemologies and opens up new doors to understanding (of consumption)
&
‘extraordinary experiences as rites of passage’ [--example: white water river rafting --> (emergent themes of) personal growth, communitas harmony with nature translated to other consumer experiences]
‘rites of passage’ [~= ‘monomyth']:
•separation [~= departure]
•transition [~= initiation]
•reintegration [~= return]
(river rafting ~=) ritual ~= enactment of myth
}--(Arnould & Price)--> narrative of service embodies the initiation of the journey
‘extraordinary experience' = event & *enchanted temporal period*
liminality: the threshold of a ritual where ambiguity and disorientation occurs before the ritual has been completed [Van Gennep, Turner]
[Dobscha and Foxman:] how a joyous activity is actually stressful and invokes *transcendent experiences of a mythic journey* --> ‘call to adventure’ in a chaotic retail setting rife with conflict [~= buying (the quintessential perfect) wedding dress at Filene]
consumers engage and overcome conflicts (by enacting power, achievement, and mastery ~ mythic agency) and cross the mythic threshold ==> transform consumption process into extraordinary event
Saussure's “words considered as signifiers to signs where meaning is held” & meaning is dependent on difference (and not on concepts outside language) --structuralism--> “myth = a form of speech that exists before ideas”
==> Strauss: [speech and remembrance ==>] pre-literary societies produce images and narratives that resembled nature and the meaning of the mind --> mythic narrative = embodied resolution of contradiction [=/= archives of achievements]
--Doja--> mythic structures: generalizable forms (common in all types of societies and universal categories of the human mind) ~ “collective structures ==> superstructures = myth”
Strauss: “myths operate in men's minds without their being aware of the fact”
[for example Mauss's gift: obligation of reciprocation = power-relationship creating a binary of giver and receiver ==reciprocity==> synthesis of the gift]
•Geertz's ‘thick description’ (--> an antidote, symbolic anthropology =/= technocratic, mechanistic means of understanding cultures and settings, exercise of bridging perceived binary oppositions and creating triadic arrays of meaning)
•Derrida's random movement of signifiers (=/= origin as a transcendental anchor to build signification, Strauss's concept of the exemplar model)
Saussure ==>
•Barthes: “myth = manifestation of ideological tendencies of cultures” --> distorts history, depoliticizes speech ==> “language of the bourgeoisie bec[...]
(158)[...notes/clean notes.txt]%95.8[...] = myth”
Strauss: “myths operate in men's minds without their being aware of the fact”
[for example Mauss's gift: obligation of reciprocation = power-relationship creating a binary of giver and receiver ==reciprocity==> synthesis of the gift]
•Geertz's ‘thick description’ (--> an antidote, symbolic anthropology =/= technocratic, mechanistic means of understanding cultures and settings, exercise of bridging perceived binary oppositions and creating triadic arrays of meaning)
•Derrida's random movement of signifiers (=/= origin as a transcendental anchor to build signification, Strauss's concept of the exemplar model)
Saussure ==>
•Barthes: “myth = manifestation of ideological tendencies of cultures” --> distorts history, depoliticizes speech ==> “language of the bourgeoisie becomes the myth of universal truths, obscuring the power relations and blocking the perspective of power between class, race, gender and other marginalized people” --> perpetuate existing social conditions
=/= Peirce: systems of signification create discourses (~ practices create the meaning behind an individual's interaction with a sign)
}--> ‘advertisers and marketers use signs and symbols to create meaning surrounding their brands. consumers interpret these signs and symbols in different ways’
‘perspective theory’
naturalization of ideological assumptions and how consumers problematize those assumptions in creating individual identity (shared identity and symbolic significance through consumer narratives)
[Thompson and Haytko]
problematization --highlight--> ideological subtexts --formulate--> binary opposition --naturalization--> constructed consumption meaning
four major imaginaries within stock shows:
1. ‘symbolic freedom and independence of rancher life =/= commercial ranching’ ==> mythically relieve anxiety
2. ‘ove and respect for nature =/= need for food and control over nature’
3. ‘community =/= competitive realities of ranching life’
4. mythologising ‘family unification =/= male domination and female subordination’
[symbolic perspective of mythology ==>] “narrative performance = ideology --> allowing people to act without logic, facts or values through illusion or myth” --> mythology: a storyline crafted by the process of individuals’ incorporation of symbolic resources provided through the marketplace, which then must be negotiated between the cultural contradictions and sphere of the dominant and public viewpoints
functionalism: each part of society is dependent on other parts of society ==> social cohesion
~ “whatever is happening in society is what is supposed to happen” --> “myth: a collective representation that empowers and supports social solidarity”
•Durkheim: “knowledge is socially constructed and the world exists through collected representations"[...]
(160)[...notes/clean notes.txt]%95.9[...] relieve anxiety
2. ‘ove and respect for nature =/= need for food and control over nature’
3. ‘community =/= competitive realities of ranching life’
4. mythologising ‘family unification =/= male domination and female subordination’
[symbolic perspective of mythology ==>] “narrative performance = ideology --> allowing people to act without logic, facts or values through illusion or myth” --> mythology: a storyline crafted by the process of individuals’ incorporation of symbolic resources provided through the marketplace, which then must be negotiated between the cultural contradictions and sphere of the dominant and public viewpoints
functionalism: each part of society is dependent on other parts of society ==> social cohesion
~ “whatever is happening in society is what is supposed to happen” --> “myth: a collective representation that empowers and supports social solidarity”
•Durkheim: “knowledge is socially constructed and the world exists through collected representations”
“personal desire =/= community obligation ==> mythology”
•Eliade: “myth = an account of a creation,” of that which ‘really’ happened --> religion
}--(Belk, Wallendorf, Sherry)--> sacred and profane consumption
•sacred consumption inherent in material objects that embody myth helps to develop social cohesion.
sonsumers resist commodification of cultural resources that in Eliade's view are the embodiment of myth
*consumers’ sacred creation*
[example: temporary consumption community Burning Man: synthesis of community and markets through the exchange of goods and creative acts of art and performance --> community narratives embodying mythological creativity as art and performance ‘construct a temporary cohesiveness']
functionalist perspective of social cohesion: “consumption = means of consumer conformity to culture” --> (cohesion perspective:) ***a positive feeling through the appropriation of creative agency and resistance to challenge the unreflexive consumption at the heart of the marketplace myth***
Barthes ==>
•critical theory: “myth = naturalising socially constructed and historical discourse” ~ dominant societal actors oppress subordinates by normalising markers of segregation and subordination --> the concern is to take the side of the oppressed's language and *emancipation*[= demythologising (dominant ideology)] <== Marx's ‘false consciousness’ (for example capitalist ideology conceals and naturalizes managerial power and implicit subordination of workers) --> either side of a power duality can become valorised
•Hegel: “mythology = ideology aesthetically expressed for easy adoption by society” --> “ideology = an imaginary map”; political breakdowns ==> ideologies become apparent (independent of mythology)
-(Murray and Ozanne:) meanings people attribute to social structures change more slowly[...]
(164)[...notes/clean notes.txt]%96[...]to culture” --> (cohesion perspective:) ***a positive feeling through the appropriation of creative agency and resistance to challenge the unreflexive consumption at the heart of the marketplace myth***
Barthes ==>
•critical theory: “myth = naturalising socially constructed and historical discourse” ~ dominant societal actors oppress subordinates by normalising markers of segregation and subordination --> the concern is to take the side of the oppressed's language and *emancipation*[= demythologising (dominant ideology)] <== Marx's ‘false consciousness’ (for example capitalist ideology conceals and naturalizes managerial power and implicit subordination of workers) --> either side of a power duality can become valorised
•Hegel: “mythology = ideology aesthetically expressed for easy adoption by society” --> “ideology = an imaginary map”; political breakdowns ==> ideologies become apparent (independent of mythology)
-(Murray and Ozanne:) meanings people attribute to social structures change more slowly than the structures themselves --> reality[= the meanings given to social structure and the objective structures] is contradictory <== *inconsistency between subject and object* (~ societies both create reality and are shaped by it)
}--> consumers as the oppressed class in postindustrial society
Thompson: natural health myth (based on ‘cultural creatives’: dominant consumer segment of natural medicine):
•*romantic ideology derived from technologies’ ill effects on humanity and nature --> nature is mythologized as a state of harmony, science and technology as forbidden knowledge
•*gnostic myth emerged from a desire of consumers to bridge technology and spirituality --> “the immune system is metaphorically rendered as a mysterious immaterial force, constituted by intricate mind-body connections and ephemeral energistic forces, which can be brought to practical ends through quasi-magical practices of holistic healing” [Thompson 2004]
}--> advertisers exploit these tensions as conflicting ideologies converge with reality
brand ==> a point of difference + oppositional meanings --> [for example the attraction of the coffee shops that don't personify the Starbucks hegemony ~] anti-hegemonic consumers hold strong preferences for decor that symbolises the counter-culture
(Thompson + Barthes ==> Kristensen, Boye, Askegaard:) how communities develop conceptualizations of right and wrong
*moral systems are inherently ideological* in order to emancipate consumers from these forces critical reflection must occur***
@constant and apass: ***consumers don't escape the market per se but instead reshape collective identity through counter-mythology***
(for example) hipster consumer's attempt to demythologize a consumption ideology in order to protect themselves from mainstream consumers or ‘followers’ (when followers encroach on inside values:) consumers d[...]
(171)[...notes/clean notes.txt]%96[...]e attribute to social structures change more slowly than the structures themselves --> reality[= the meanings given to social structure and the objective structures] is contradictory <== *inconsistency between subject and object* (~ societies both create reality and are shaped by it)
}--> consumers as the oppressed class in postindustrial society
Thompson: natural health myth (based on ‘cultural creatives’: dominant consumer segment of natural medicine):
•*romantic ideology derived from technologies’ ill effects on humanity and nature --> nature is mythologized as a state of harmony, science and technology as forbidden knowledge
•*gnostic myth emerged from a desire of consumers to bridge technology and spirituality --> “the immune system is metaphorically rendered as a mysterious immaterial force, constituted by intricate mind-body connections and ephemeral energistic forces, which can be brought to practical ends through quasi-magical practices of holistic healing” [Thompson 2004]
}--> advertisers exploit these tensions as conflicting ideologies converge with reality
brand ==> a point of difference + oppositional meanings --> [for example the attraction of the coffee shops that don't personify the Starbucks hegemony ~] anti-hegemonic consumers hold strong preferences for decor that symbolises the counter-culture
(Thompson + Barthes ==> Kristensen, Boye, Askegaard:) how communities develop conceptualizations of right and wrong
*moral systems are inherently ideological* in order to emancipate consumers from these forces critical reflection must occur***
@constant and apass: ***consumers don't escape the market per se but instead reshape collective identity through counter-mythology***
(for example) hipster consumer's attempt to demythologize a consumption ideology in order to protect themselves from mainstream consumers or ‘followers’ (when followers encroach on inside values:) consumers demythologize their consumption practices ==allowing==> new avenues of consumption to occur in an emancipated state
(critical theorists:) **market = arena of domination and power struggle**
==> consumerism can be enslaving and manipulative mythology crafted by the ruling class, can be overcome through resistance and demythologizing ==> ***emancipation = (a form of) new consumption arenas (that hold a favourable power dynamic for consumers)***
mythology --> consumer resistance, emancipation and identity projects
neoliberalism:
•community-based meaning of goods
•individuals (able of) attaching meaning to objects in their own self-expressive way
mythology research: shifted from ‘myth as organizational cohesion’ to ‘understanding agency and emancipatory consumption practices in oppressive situations’
...................................
with Ereshefsky
how to do scientific metaphysics?[...]
(174)[...notes/clean notes.txt]%96[...] arena of domination and power struggle**
==> consumerism can be enslaving and manipulative mythology crafted by the ruling class, can be overcome through resistance and demythologizing ==> ***emancipation = (a form of) new consumption arenas (that hold a favourable power dynamic for consumers)***
mythology --> consumer resistance, emancipation and identity projects
neoliberalism:
•community-based meaning of goods
•individuals (able of) attaching meaning to objects in their own self-expressive way
mythology research: shifted from ‘myth as organizational cohesion’ to ‘understanding agency and emancipatory consumption practices in oppressive situations’
...................................
with Ereshefsky
how to do scientific metaphysics?
•conduct piecewise and local metaphysics (not universalist metaphysics, not science fiction)
•balance naturalism and normativity
◦naturalism --> learn about different scientific practices that have different aims
◦normativity --> evaluate how well those practices achieve those (epistemic and pragmatic) aims
•
...................................
filial piety --> family formation + consumption behaviours (in Asian context)
(public policymakers and) social marketers addressing family dissatisfaction
understanding family identity has important implications for consumption --western-->
•how meal consumption helps to maintain family bonds
•how home-made meals are useful in constructing and communicating family identity (@apass, Leo, Sarah, food-ing, ‘formulations of family identity ~=!? collective’)
•how families preserve identity through the transfer of inalienable possessions
•how families navigate complex consumption choices such as involving parenthood
•
...................................
(Campbell + Saren -->) [*]posthumanism: an aesthetic (not just an epistemology) that blends:
1. the primitive
2. technology
3. horror
[*]metamorphosis: (an engine that encourages the viewer) to recognize life not as being, but as perpetual becoming =/= (liberatory promises of) ‘flow’
(each articulating opposing fantasies of posthumanism:)
morphing =/= mutating
primal technology
proto-atavism نياکان گرايى --> ***multiple paradigms of life exist on the peripheries of humanist life***
Campbell --> a posthuman biology (an ethical imperative that in a technological age, that life is not just life)
Golem --> perennial horror in western imagination
Jewish psalms of the 6th century
formation of life (golmi: unformed limb) <==emanate== mother's womb & nonhuman earth itself
--exemplifies--> how *western humanist versions of [...]
(188)[...notes/clean notes.txt]%96.1[...] *suffers from origin horror* (= no secure telos of origin which can link back to a primary source of either technology or organicism) we cannot trace it back to an originary ideal category of existence ==> it horrifies
•Nissan pathfinder; shape-shifting technology, moves between the animal and technical --> *automobile metamorphoses without any trace of its metamorphosis* (it bears no marks, scatches, dents, damage); mighty industrialized rendering (transformers film series) --> (an X-Men fantasy:) a future world of *ontological mobility* : entities are not fixed, their morphing into other entities is not painful, but a natural instantaneous reaction to their environment [=/= ajayeb]
•BBC digital faces; a giant disembodied head that roams across hilly countryside ~ *an affront to a humanist sensibility of integral bounded being*; filled with tiny selves --> genealogy of monstrous and mythical forms (Matrix 3rd episode the machine face) --> *visualization of the idea that the self possesses no central consciousness* [<-- posthuman: all mental thought, all consciousness and spirit, can be attributed to the operation of micro-material processes distributed in autopoitic (~ self-creating) body] /ERG website
metamorphing
critique of becoming (of consumer)
Cartesian (human logic of a world of fixed entities) =/= posthumanism (polymorphic unfixity, articulating a logic of identity as decentered and in the state of transition)
mutating =/= morphing (universally regarded as positive, apolitical <-- in poststructural theory)--> imagined technological posthumanism which cruises effortlessly and seamlessly through ontologies [like T1000 in Terminator]
digital morphing is a common production device in contemporary visual culture (transformers, X-Men <-- to resist that in our web designs)
morphing =/= ontological fixity
•how technology does not oppose nature, but stimulate it (Nissan pathfinder)
•how the morph causes a radical splintering of consciousness (BBC digital faces)
•how morph is the a visualization not of being, but of becoming
--> *flow, universally coded as positive* (sensibility of process and flux considered liberatory)
--> a logic of quick-change (embedded in entertainment and computer industries)
high-technology embodiments:
•cyborg
•foetus
•ecosystem
•database
•genome
•cellular automata
•insects
•
morphing =/= mutating: the visceral, painful, embodied experience that results from ontological boundary clashes
mutating into otherness =/= morphing into otherness
(pain of the flow -->) ***mutation is a concept that stops the flow***
(utopian:) technological imaginary portraying a simple and painless ascent into a silicon existence
chimera: (a term biotechnological discourse [...]
(192)[...notes/clean notes.txt]%96.6[...] the previous naming process)
*investment: i'm investing into your thoughts and interests, to possible connections between us
-to look away from it momentarily, so that they can look into it again
(criticality is something that we can inherit)
faith into criticality ==> epistemological violence (~ criticality used as a counter capital to any problem or any situation that we seem unable to engage with)
(in relation of criticality --> the notion of) care: to ask is this the right place and the right time to “overperform” your criticality? when to be naive?
[yes, i am so tired of the Marxist lineage of criticality]
sometimes you don't have a voice in dialogue --> you need a space where you can do a monologue
*monological circuits* (Renan) --> monologue: you take the conversation out of value making (from a neoliberal logic)
(problem of) discourse = a sophisticated capital in arts (that is easily distributed and circulated)
-appoint [yourself] as institution =/= alternative art organization --> don't contribute to marginalizing yourself as alternative
research organization =/= magazine
Renan http://temporaryartreview.com/the-infantilization-of-local-contexts/
artworld's cynical consumption of the global periphery
international worship of dialogue
unified complicity
transnational capital of in-group favoritism
cosmetology of democratism
advanced capitalism: non-hierarchical transactions, horizontal decision-making
(business of) trading contexts
Western ethnocentrism
(1970s) “art played a vital role in the amassing of cultural resources, assimilation, and formation of national cultures” ==> “improving humankind” (the colonial definition of development)
*rhetoric of development ==shaped/shaping==> art*
•diverse group of global interlopers
•content-providing native informants
•regional mediatorsiators/specialists
•solvent-like multinational institutions
[cultural development:] art act adhesive for civil society --> good governance ==> dialogues (~= to create a new moral image of man)
-*conditionally inclusive vision of the international artworld: a politically legitimate place with pluralistic inter-institutional structures driven by economic liberalism, subsequently confirmed by the participation of civil society*
...a practice of dialogue between art and development, across geographies: banking on the coalition of ethno-nationalism and globalization, and promoting “indigenous” forms of capitalism, while avoiding the optics of exoticization }==>
•divides and controls localities
•contextual differences are distributed as needs and urgencies
•juridico-engineering structures (symbolized progress)
•cultural globalism with consumption at its core
•regions soused on the liberal democratic fantasy of salvation via[...]
(193)[...notes/clean notes.txt]%96.9[...]exts
Western ethnocentrism
(1970s) “art played a vital role in the amassing of cultural resources, assimilation, and formation of national cultures” ==> “improving humankind” (the colonial definition of development)
*rhetoric of development ==shaped/shaping==> art*
•diverse group of global interlopers
•content-providing native informants
•regional mediators/specialists
•solvent-like multinational institutions
[cultural development:] art act adhesive for civil society --> good governance ==> dialogues (~= to create a new moral image of man)
-*conditionally inclusive vision of the international artworld: a politically legitimate place with pluralistic inter-institutional structures driven by economic liberalism, subsequently confirmed by the participation of civil society*
...a practice of dialogue between art and development, across geographies: banking on the coalition of ethno-nationalism and globalization, and promoting “indigenous” forms of capitalism, while avoiding the optics of exoticization }==>
•divides and controls localities
•contextual differences are distributed as needs and urgencies
•juridico-engineering structures (symbolized progress)
•cultural globalism with consumption at its core
•regions soused on the liberal democratic fantasy of salvation via harmonious, multilateral exchange
(we don't want dialogues, we need meaningful dialogues)
--Renan--> [to relocate the “struggle for exchange” in] monological circuits across the topographies of power and restitution =/= geographies of guilt and embarrassment
antagonistic knowledges (organise and rally actions and thoughts for resistance) --> changes how you are socialized
Robinson Crusoe
a miniature history of human development according to bourgeois individualism [...] changed into an encyclopedic storytelling of religious virtues
•using European technology, agriculture, economic individualism [<== spiritual autobiography], (rudimentary) political hierarchy, (civilizing effect of) Christianity [--> pursuit of meaningful spiritual engagement]
...as the inertia of the colonial world's knowledge system breaks into the streams of exploratory capital, the relay of fragments crystallizes before seeping through the colonial subject's social ground
http://www.curators-network.eu/blog-entry/lightning-studies-ctcccs-part-1-3 (Renan)
Cinderella's precarity
the question of: how can we translate contexts? (the context of which I bring my precarity differs from here in Brussels)
(the notion of *difficulty* in) Cinderella =/=? Robinson Crusoe
Crusoe's precarity (European) is something that you can overcome
•technology --> I can develop something out of my precarity and survive being struck on an island
•Crusoe's techne --> human =/= Ci[...]
(194)[...notes/clean notes.txt]%97[...] transport going nowhere
drug addict offers her body to the production of hallucination, vision, or trance
--> going nowhere fast
being exposed to existence = placing one's body in the grips of a temporality that pains --> addictive = artificial, beside oneself
drugs --linked-to--> a mode of departing, to desocialization [without the assurance of arriving anywhere] (~= activity of writing) =/= production of real value
...movement of the simulacrum without address (or, in another idiom, without purpose, point)
Nietzsche was the first philosopher who --Avital-->
1. to think with his body
2. to put out the call for a supramoral imperative
...................................
we are implicated inscribed disarticulated and reresignifed by technological prosthesis
there is no outside to technology
there is no off switch to technology
wonderological tracks of technology
...................................
how much nature has to change before our descendants cease to be human?
about when in the course of evolution our ancestors became human?
(unanswerable good questions)
if the human is not the one consuming, who is?
animals consume
(numinous agentic status of) dead consumer
human aspects of consumption: learning, decision making, reason, perception, ethics, agency, desire and choice --arise--> *between humans and intelligent machines*
[*]posthuman: a move that seeks to locate being, or aliveness, or meaning in the not-quite-human-as-we-know-it
(humanist) epistemology: how we investigate and describe the world
(humanist) ontology: how we understand what constitutes life and objecthood
==Campbell==> help consumer research:
1. expand the range of temporal reference (look into the future of how consumption will look like)
**assumption of the future: the future will be a post-consumption existence**
2. expand the range of physical reference (extraplanetary consumption: what the ***consumption of place*** means; embryonic consumption sites: store your child's cord blood stem cells)
3. interrogation of the roots of humanism (social sciences)
today:
robotic revolution
biotechnology revolution
*posthuman: ideological account of the future of the human species in annexation with info-bio-technologies =/= *posthumanism: (speculative philosophy + material reality) critique of the discourse and epistemologies of *humanism:
•belief in progress
•technological mastery over nature,
•separation of human and animal kingdom
•therapeutic approach to human behavior
•secular approach to scientific inquiry
*humanism = epistemology: a way of investigating the world t[...]
(195)[...notes/clean notes.txt]%97.5[...]inger
•slaves --> Douzinas
•computer viruses --> Parikka
•cellular automata --> Delanda
•bacteria --> Haraway
•swarms -->Thacker
•
*brand = living system* (--> distinguish themselves from environment, exclude from it what is not, feedback communication with environment, self replicate, evolve, ) =/= cultural product
@Femke
(Campbell arguing that) the human and the posthuman are (ways to describe the forces that are) already present in the human condition:
1.
computation of life
mid 19th century weaving technologies ==> logic of computation ==ontology==> “universe = giant computer” : attempting to uncover what life itself is through a better understanding and appreciation of the power and seeming omnipresence of computational logic
•a discourse [~ a way of talking about the world] (and not only a claim that people make)
--> an example of how dominant technologies are not just instruments but models (through which the world is understood)
‘clockwork universe’ was the model for the last four millennia: clockwork-like essence of cosmos + state + body (=/= romanticism, galvanism, mesmerism, quantum mechanics)
}==>
•consumer as computer/computational (consumer as information processor, consumer as automatic subject =/= psychological agent) <== science of cybernetics, automaticity, feedback
•information (a new powerful substance in mid 20th century), “raw data ==> decisions, models, theories”, a specialized value-free term (=/= fact, learning, wisdom, understanding, enlightenment) --> second half of 20th century: information began to assume a deep and proved privileges place (in politics, cultural imaginary), to informationalize consumer objects:
◦jeans as “intelligent denim” --> “vector graphics and pixelation as there expression of your individuality” (Jack & Jones)
◦cream as “pro-retinal A nanosomes and Par-Elasty” (L'Oreal)
•
2.
laborization of life
growing sophistication of the previously simple and straightforward categories of aliveness and deadness (<== technologies since the 1970s: stem cell engineering, in vitro fertilization, genomics, virtual surgery, biomaterial engineering)
}==>
•make the range of what constitutes ‘alive’ larger and more complex
•stage the interpenetration of the machinic and the organic
(in the future it will be the) marketers as the most influential groups in re-drawing categories of existence and deciding what is animate or inanimate, natural or technical (not scientists or philosophers)
[***classical marketing strategies: positioning, communication]
==> paradoxes in consumption (for example stem cell engineered meat appears as both identical and radically different from its predecessors) --> postethical consumption models (categorized as vegetarian? [...]
(205)[...notes/clean notes.txt]%97.6[...]ance in mid 20th century), “raw data ==> decisions, models, theories”, a specialized value-free term (=/= fact, learning, wisdom, understanding, enlightenment) --> second half of 20th century: information began to assume a deep and proved privileges place (in politics, cultural imaginary), to informationalize consumer objects:
◦jeans as “intelligent denim” --> “vector graphics and pixelation as there expression of your individuality” (Jack & Jones)
◦cream as “pro-retinal A nanosomes and Par-Elasty” (L'Oreal)
•
2.
laborization of life
growing sophistication of the previously simple and straightforward categories of aliveness and deadness (<== technologies since the 1970s: stem cell engineering, in vitro fertilization, genomics, virtual surgery, biomaterial engineering)
}==>
•make the range of what constitutes ‘alive’ larger and more complex
•stage the interpenetration of the machinic and the organic
(in the future it will be the) marketers as the most influential groups in re-drawing categories of existence and deciding what is animate or inanimate, natural or technical (not scientists or philosophers)
[***classical marketing strategies: positioning, communication]
==> paradoxes in consumption (for example stem cell engineered meat appears as both identical and radically different from its predecessors) --> postethical consumption models (categorized as vegetarian? how marketing re-enchant food without appeal to a myth of pastoral origin?)
--> commentary consumption acts: organic food market, natural healthcare market
3.
miniaturization of life
“fast, cheap, and out of control”
autonomous (=/= central, god-like)
}==>
•technology is no more locatable within a machine (a consciousness that envelopes the world) --> dispersed: (a logic of) technology as environment [diffused] =/= tool [discrete]
internet of things : digitally enabled objects share and respond to information
1980s --> processing (of information, microprocessor)
1990s --> networking (world wide web)
2000s --> sensing and controlling
“my consumption patterns worth so much that they underwrite my acts of consumption” -Hayles
•*cognition = a product* that emerges between the self and its environment (and does not take place exclusively on the brain) --stages--> cognition as a process
4.
complexification of life
complex (feedback loops, emergence, bifurcation) =/= complicated: accurately analysable system having a large number of component and perform sophisticated tasks
•most of the most valuable products today have virtual components (software, money, etc.) that would be unrecognizable 25 years ago
5.
automation of life
(fundamental legal principle of) ius gentium: all humans are the same in so far as they are rational human bein[...]
(209)[...notes/clean notes.txt]%97.7[...]/>
•stage the interpenetration of the machinic and the organic
(in the future it will be the) marketers as the most influential groups in re-drawing categories of existence and deciding what is animate or inanimate, natural or technical (not scientists or philosophers)
[***classical marketing strategies: positioning, communication]
==> paradoxes in consumption (for example stem cell engineered meat appears as both identical and radically different from its predecessors) --> postethical consumption models (categorized as vegetarian? how marketing re-enchant food without appeal to a myth of pastoral origin?)
--> commentary consumption acts: organic food market, natural healthcare market
3.
miniaturization of life
“fast, cheap, and out of control”
autonomous (=/= central, god-like)
}==>
•technology is no more locatable within a machine (a consciousness that envelopes the world) --> dispersed: (a logic of) technology as environment [diffused] =/= tool [discrete]
internet of things : digitally enabled objects share and respond to information
1980s --> processing (of information, microprocessor)
1990s --> networking (world wide web)
2000s --> sensing and controlling
“my consumption patterns worth so much that they underwrite my acts of consumption” -Hayles
•*cognition = a product* that emerges between the self and its environment (and does not take place exclusively on the brain) --stages--> cognition as a process
4.
complexification of life
complex (feedback loops, emergence, bifurcation) =/= complicated: accurately analysable system having a large number of component and perform sophisticated tasks
•most of the most valuable products today have virtual components (software, money, etc.) that would be unrecognizable 25 years ago
5.
automation of life
(fundamental legal principle of) ius gentium: all humans are the same in so far as they are rational human beings in possession of free will =/= 21st century neuroscientific research
}--Libet--> “free won't” : the mind exists in a climate which says yes, but it can say no
agency is outsourced to systems that increasingly invisiblize from everyday life (software deciding mortgage, Facebook suggest friend, turning car into a moving computer)
dystopian imaginary of Black Mirror TV series --> these developments are a tyrannical force that undermine an a priori and fundamental humanness
--Campbell--> consumer researcher's results will be powerful counter-balances to the often too blindly utopian and dystopian accounts of the future
...................................
[*]advertising: (ubiquitous and contentious) symptom of organization[= corporate entity and/or common practice]
aesthetic ambassador of the organization
--(a way through which)--> **anyone outs[...]
(212)[...notes/clean notes.txt]%97.7[...]ns worth so much that they underwrite my acts of consumption” -Hayles
•*cognition = a product* that emerges between the self and its environment (and does not take place exclusively on the brain) --stages--> cognition as a process
4.
complexification of life
complex (feedback loops, emergence, bifurcation) =/= complicated: accurately analysable system having a large number of component and perform sophisticated tasks
•most of the most valuable products today have virtual components (software, money, etc.) that would be unrecognizable 25 years ago
5.
automation of life
(fundamental legal principle of) ius gentium: all humans are the same in so far as they are rational human beings in possession of free will =/= 21st century neuroscientific research
}--Libet--> “free won't” : the mind exists in a climate which says yes, but it can say no
agency is outsourced to systems that increasingly invisiblize from everyday life (software deciding mortgage, Facebook suggest friend, turning car into a moving computer)
dystopian imaginary of Black Mirror TV series --> these developments are a tyrannical force that undermine an a priori and fundamental humanness
--Campbell--> consumer researcher's results will be powerful counter-balances to the often too blindly utopian and dystopian accounts of the future
...................................
[*]advertising: (ubiquitous and contentious) symptom of organization[= corporate entity and/or common practice]
aesthetic ambassador of the organization
--(a way through which)--> **anyone outside the organization mythologizes an imaginary inside**
(its) media:
•***indirect messages of public relations that are embedded deep in the heart of non-advertising genres***
•bombastic and direct appeal of made-for-cinema advertisement and corporate communication
•
how advertising used to be scorned as a practice and profession --> gained responsibility in American culture:
-1 advertising became instrumental in enlisting soldiers during world war I ==> lending it a moral force which served more noble purposes besides commerce
-2 it was elevated through its incorporation into education (first in Harvard University 1924)
-3 it becames adept at referencing styles and commissioning work from the realm of high culture
}--now--> advertising does not just produce culture, but ***culture produces advertising***
(one of the central questions of advertising in contemporary times has been the extent to which) *advertising enframes everything within its discourse and logic*
--Campbell--> ****if advertising is everything, what is it not?**** [@apass] <-- this is a crucial question about advertising and it is part of a larger global crucial devate about the commodification of life and previously inalie[...]
(214)[...notes/clean notes.txt]%97.8[...]he commodification of life and previously inalienable aspects thereof
scientific advertising ---> go to Haraway
advertising:
1. fascinates us
2. it works
an average person in the western world is exposed to 3000 advertisements per day
everyday, it transforms me from this world to an imaginary one for a moment
(advertising) offers through a *constant stream of visual cameos* برجسته کارى, *implicit standards* of cleanliness, sociality, family life, health, happiness, and a great many other values ==> affect me
****modern advertising works by appearing not to care if it works**** --> when someone utters the immortal phrase “advertising doesn't affect me" = advertising has achieved its ultimate goal --> *****advertising empowers us to feel distant to it*****
Campbell --> advertising: organizs meaning in the most powerful and generic of senses + a symptom of the organization
1920 - 1930
modern advertising's coming of age (creating compelling signs)
(its signs underwent a qualitative shift in) sophistication
personalized testimonials
*participatory tone of voice* [=/= direct imperative command]
consumer goods embodied values (that had normally been attributed to humans and the natural world) [=/= mere economic entities]
(through the system of advertising: *imagining the product as a benefit sought by the consumer* ~ illumination instead of lighting fixtures, prestige instead of automobiles, sex appeal instead of mere soap,,) *products --offer--> mini-solutions to the dilemmas of modernity[= the pace and scale of rationalization, depersonalization and urbanization brought by modern industrial capitalism ==exerted==> هزینه خسارت a toll on the human psyche]
1950 - 1960
(from) public role of sign identification --to--> private and psychological space of one's mind and interior life
rise of *depth men* (--> Mad Men TV series, people in advertising agencies that reportedly used psychological techniques to uncovers the subconscious needs, desires, insecurities, fears of consumers)
*product = unconscious fulfilments, solutions, comforts and fantasies to them*
[Packard's Betty Crocker cake mix and Esso's Tiger in your Tank campaign --> alleged power of small groups of people to organize meaning on a massive and uncontrolled level]
•freezer = a nostalgic site of security in a threatening environment =/= a device for cooling foodstuffs (*giving of food <--~~> love* + insecurity ==> more food than you can eat)
-more sophisticated motivational research and appeals
****advertising: a form of literacy**** (a new and bewildering code)
sign system of advertising is not static
the generations to come will regard contemporary sign systems as rudimentary and easy to decode
[...]
(215)[...notes/clean notes.txt]%97.9[...]izs meaning in the most powerful and generic of senses + a symptom of the organization
1920 - 1930
modern advertising's coming of age (creating compelling signs)
(its signs underwent a qualitative shift in) sophistication
personalized testimonials
*participatory tone of voice* [=/= direct imperative command]
consumer goods embodied values (that had normally been attributed to humans and the natural world) [=/= mere economic entities]
(through the system of advertising: *imagining the product as a benefit sought by the consumer* ~ illumination instead of lighting fixtures, prestige instead of automobiles, sex appeal instead of mere soap,,) *products --offer--> mini-solutions to the dilemmas of modernity[= the pace and scale of rationalization, depersonalization and urbanization brought by modern industrial capitalism ==exerted==> هزینه خسارت a toll on the human psyche]
1950 - 1960
(from) public role of sign identification --to--> private and psychological space of one's mind and interior life
rise of *depth men* (--> Mad Men TV series, people in advertising agencies that reportedly used psychological techniques to uncovers the subconscious needs, desires, insecurities, fears of consumers)
*product = unconscious fulfilments, solutions, comforts and fantasies to them*
[Packard's Betty Crocker cake mix and Esso's Tiger in your Tank campaign --> alleged power of small groups of people to organize meaning on a massive and uncontrolled level]
•freezer = a nostalgic site of security in a threatening environment =/= a device for cooling foodstuffs (*giving of food <--~~> love* + insecurity ==> more food than you can eat)
-more sophisticated motivational research and appeals
****advertising: a form of literacy**** (a new and bewildering code)
sign system of advertising is not static
the generations to come will regard contemporary sign systems as rudimentary and easy to decode
ultra-sophisticated images will appear antiquited and perhaps even humorous (@Goda hating contemporary sign system)
-the way in which advertising today visualizes software, the environment, nanotechnology as seemingly *undeconstructible & transparent* will be staple examples in classroom curricula
(the most obvious and immediate way of conceptualizing) advertising: a system that creates signs with the purpose of communicating meaning =/= Campbell
discipline of marketing --support--> investigation of image consumption
early models of advertising (--> **how we understand the philosophy of what information and communication are**)
•1949 Bell Laboratories --> information: universalized component of any system that communicated =/= “information” as rather poetic and sipritual term (at home in philosophy =/= engineering) --advertising--> hierarchy[...]
(217)[...notes/clean notes.txt]%97.9[...]nscious fulfilments, solutions, comforts and fantasies to them*
[Packard's Betty Crocker cake mix and Esso's Tiger in your Tank campaign --> alleged power of small groups of people to organize meaning on a massive and uncontrolled level]
•freezer = a nostalgic site of security in a threatening environment =/= a device for cooling foodstuffs (*giving of food <--~~> love* + insecurity ==> more food than you can eat)
-more sophisticated motivational research and appeals
****advertising: a form of literacy**** (a new and bewildering code)
sign system of advertising is not static
the generations to come will regard contemporary sign systems as rudimentary and easy to decode
ultra-sophisticated images will appear antiquited and perhaps even humorous (@Goda hating contemporary sign system)
-the way in which advertising today visualizes software, the environment, nanotechnology as seemingly *undeconstructible & transparent* will be staple examples in classroom curricula
(the most obvious and immediate way of conceptualizing) advertising: a system that creates signs with the purpose of communicating meaning =/= Campbell
discipline of marketing --support--> investigation of image consumption
early models of advertising (--> **how we understand the philosophy of what information and communication are**)
•1949 Bell Laboratories --> information: universalized component of any system that communicated =/= “information” as rather poetic and sipritual term (at home in philosophy =/= engineering) --advertising--> hierarchy of effects: cognitive --to--> affective --to--> behavioral [--> informationalize and measure aspects of advertising]
(to understand) *information theory of communication as a reflection of larger scientific and philosophical aims of the time*
***information theory of communication ==>
•providing codified models that predict response
•enframe communication within a logic of relative effectiveness or ineffectiveness
}=/= my lectures
brand memories
brand equity
boundary between advertising and everyday life
[Campbell =/=]
the idea that qualitative advertising research has a managerialist axiology
a priori assumption of “advertising = information communication” (=/= people incorporate advertising so that it functions as a *social glue* within groups)
(vernacular specter of advertising)
spectacular vernacular of social fabric
site of investigation:
1. site of consumption = reception (the field of meaning from a consumer's perspective)
2. site of production = processes involved in making ads (favoured in media studies and ethnographic approaches to advertising)
3. site of the image: analysis of the meaning of the image itself (independent of i[...]
(218)[...notes/clean notes.txt]%97.9[...]f what information and communication are**)
•1949 Bell Laboratories --> information: universalized component of any system that communicated =/= “information” as rather poetic and sipritual term (at home in philosophy =/= engineering) --advertising--> hierarchy of effects: cognitive --to--> affective --to--> behavioral [--> informationalize and measure aspects of advertising]
(to understand) *information theory of communication as a reflection of larger scientific and philosophical aims of the time*
***information theory of communication ==>
•providing codified models that predict response
•enframe communication within a logic of relative effectiveness or ineffectiveness
}=/= my lectures
brand memories
brand equity
boundary between advertising and everyday life
[Campbell =/=]
the idea that qualitative advertising research has a managerialist axiology
a priori assumption of “advertising = information communication” (=/= people incorporate advertising so that it functions as a *social glue* within groups)
(vernacular specter of advertising)
spectacular vernacular of social fabric
site of investigation:
1. site of consumption = reception (the field of meaning from a consumer's perspective)
2. site of production = processes involved in making ads (favoured in media studies and ethnographic approaches to advertising)
3. site of the image: analysis of the meaning of the image itself (independent of intention and reception) are the most powerful way to show what images include and exclude (drawing influence primarily from the disciplines of history, philosophy, sociology and linguistics)
how meaning moved from *the world of advertising* --to--> *the world of the consumer* : ways in which advertising is integrated into the life-world of people
****advertising: a powerful translator of the cultural world**** & داور a central arbiter of meaning in consumer worlds (--> this is why advertising concerns me)
Barthes + Saussure + Peirce + Jacobsen --> semiotics can be regarded as one of the most comprehensive studies of sign system ~ advertisement: bundle of signs that formed finely constructed conventions ==> ‘image = text’ (its grammar:)
1. micro-level: tiny units, vectors, colors, forms (within the visual plane)
2. mid-level: human-level characteristics of gender, hairstyle, posture, facial expression, buildings, rhetorical devices in the image (such as metaphor and troping)
3. meta-level: narrative structure, mythic in nature, to see embodied in the properties and dynamics of the image the macro properties and fynamics of social world (<-- business of semiotic)
Barthes --> (new medium of) photographic advertisement = a codified structure =/= a transparent reflection of the world
[...]
(219)[...notes/clean notes.txt]%98[...]◦providing codified models that predict response
•enframe communication within a logic of relative effectiveness or ineffectiveness
}=/= my lectures
brand memories
brand equity
boundary between advertising and everyday life
[Campbell =/=]
the idea that qualitative advertising research has a managerialist axiology
a priori assumption of “advertising = information communication” (=/= people incorporate advertising so that it functions as a *social glue* within groups)
(vernacular specter of advertising)
spectacular vernacular of social fabric
site of investigation:
1. site of consumption = reception (the field of meaning from a consumer's perspective)
2. site of production = processes involved in making ads (favoured in media studies and ethnographic approaches to advertising)
3. site of the image: analysis of the meaning of the image itself (independent of intention and reception) are the most powerful way to show what images include and exclude (drawing influence primarily from the disciplines of history, philosophy, sociology and linguistics)
how meaning moved from *the world of advertising* --to--> *the world of the consumer* : ways in which advertising is integrated into the life-world of people
****advertising: a powerful translator of the cultural world**** & داور a central arbiter of meaning in consumer worlds (--> this is why advertising concerns me)
Barthes + Saussure + Peirce + Jacobsen --> semiotics can be regarded as one of the most comprehensive studies of sign system ~ advertisement: bundle of signs that formed finely constructed conventions ==> ‘image = text’ (its grammar:)
1. micro-level: tiny units, vectors, colors, forms (within the visual plane)
2. mid-level: human-level characteristics of gender, hairstyle, posture, facial expression, buildings, rhetorical devices in the image (such as metaphor and troping)
3. meta-level: narrative structure, mythic in nature, to see embodied in the properties and dynamics of the image the macro properties and fynamics of social world (<-- business of semiotic)
Barthes --> (new medium of) photographic advertisement = a codified structure =/= a transparent reflection of the world
-*Barthes reading of Citroen DS car
impossible newness
it appears at first sight as a superlative object صفت عالی
object which appear at first sight as completely finished present to us at once a perfection and an absence of origin, closure and a brilliance, *a transformation of life into matter*, a silence that belongs to the realm of fairy tales
*smoothness is not a property of material, but a social value*
-Christ's robe was seamless, science fiction, made of unbroken metal, phenomenology of assembling, hold together by s[...]
(221)[...notes/clean notes.txt]%98[...]an air, rearranging itself into whatever seems to be needed” (=/= fashioned, melted, hammered , soldered and generally forced into the natural order)
==> the agency that organizes is non-pollutant, non-disruptive, non-energetic
(from) cacophonous --to--> harmonious [<-- technology seeks its home]
sky above, supra-structure =/= [*]infrastructure: structure from below
--Simens--> [*]technology: apotheosized (تکريم) by extending its self-organizing capabilities, lending it a divinity which is universal, inevitable, natural and just (Simens’ ad ==> Iron Man image)
supra-structure --> new / Star Trek
|
infrastructure --> old / planets they visit
the human body: the most depicted object in advertising
--> research tradition:
humans have more synapses for interprting face
depiction of female body
male body
sex in advertising
racial marked body
(boring questions:)
•whether advertising reflects the world or shape it
•how signs reproduce, create, normalize or subvert the often unequal power structures that exist between male and female bodies
--> **despite potential ambiguity in images we as visual consumers are always presented with a “preferred reading”** @Pierre, Goda --> “image is controlled by discursive limits” (--Sina--> fable of ‘subtlest ideological weapon of advertising’) --Campbell--> paradox of identity construction: the consuming subject chooses among a limited repertoire of “iterated” or preexisting identities provided by marketing and adertising, steering viewers in preferred directions [<-- a fable]
[*]coopt: advertising pretends to acknowledge a competing discourse or ideology, but only pays lip service to it, ignoring its real radical challenge
the idea of advertising: a system that instils (القا، کم کم تزریق کردن) products and services with cultural and social values that are not intrinsic to them [~ magic]
--> highly visible display of ruling-class interests
*advertising = capitalism + aesthetics*
advertising: the pre-eminent way in which the interest of the powerful minority maintain the docility, alienation, or servitude of the majority (--> Goda's understanding of pop culture)
[*]magic: conjure an object from its immediate material rootedness and animate it with a much more potent energy ==> erase human experience of the monotony of consumption with its transient satisfactions and reinvigorate it anew with fresh promise-claims
for example advertisement for mobile phone = *suggestion* (about a certain design aesthetic + a certain tole in professional life + a certain sexual appeal + a certain social network) =/= *announcement* (about a technical device)
(announcement =/= suggestion: the act of advertising)
}--1--> the idea that advertising's sign[...]
(223)[...notes/clean notes.txt]%98.1[...] potential ambiguity in images we as visual consumers are always presented with a “preferred reading”** @Pierre, Goda --> “image is controlled by discursive limits” (--Sina--> fable of ‘subtlest ideological weapon of advertising’) --Campbell--> paradox of identity construction: the consuming subject chooses among a limited repertoire of “iterated” or preexisting identities provided by marketing and adertising, steering viewers in preferred directions [<-- a fable]
[*]coopt: advertising pretends to acknowledge a competing discourse or ideology, but only pays lip service to it, ignoring its real radical challenge
the idea of advertising: a system that instils (القا، کم کم تزریق کردن) products and services with cultural and social values that are not intrinsic to them [~ magic]
--> highly visible display of ruling-class interests
*advertising = capitalism + aesthetics*
advertising: the pre-eminent way in which the interest of the powerful minority maintain the docility, alienation, or servitude of the majority (--> Goda's understanding of pop culture)
[*]magic: conjure an object from its immediate material rootedness and animate it with a much more potent energy ==> erase human experience of the monotony of consumption with its transient satisfactions and reinvigorate it anew with fresh promise-claims
for example advertisement for mobile phone = *suggestion* (about a certain design aesthetic + a certain tole in professional life + a certain sexual appeal + a certain social network) =/= *announcement* (about a technical device)
(announcement =/= suggestion: the act of advertising)
}--1--> the idea that advertising's signs = carefully constructed highly selective and distortive ways of seeing [=/= simple reflections of the state of the world] ==(Adorno, Horkheimer, Marcuse, Klein, Curtis, Jhally, @apass, Pierre)==>
•false consciousness
•commodity fetishism<br />
•docility
•passivity
•manipulation of unconscious desire
•environmental degradation
}--2--> the idea that signs actually achieve their aims (through mortise and framing work, cropping, reification, interpellation, cooption, the gaze, face-ism, individuation) --> [Althusser's] interpellation: process by which we are called or hailed into subjecthood through practices imposed onto us from outside interests, subjects are created through material practices (going to church and kneeling down to pray precedes my subjecthood as a spiritual person)
•recruitment advertisement: interpellative genre par excellence ~ through the practice of response we enter into the predefined parameters of relation with the organization {Microsoft's “we want you!” --> 1: act of defining the subject: one who is special, unique, an individual among the masses. 2: collective pronoun: “we” serves to close the subject and the organization within a circuit of comm[...]
(225)[...notes/clean notes.txt]%98.2[...]on all domains recursively --impossible--> how the aesthetic life of images affects the political life of images }--Mitchell--> *image as species* (co-evolutionary entities, quasi life-form depend on a host organism) ==>
◦something not fully under human control
◦spread through the host organicism
◦some die some become pandemic
aesthetic --affect--> politic --affect--> aesthetic --affect--> politic
#workshop make an ad for apass
advertising trend
1. information: (from) traditional forms of print & television --to--> intensification and hybridization in oblique ways + through new media (adver-gaming, twitter-piccing, virtual-worlding, Corridor Crew's product placement)
2. persuasion: [as a rhetorical force] (from) information-heavy selling --to--> dramatic persuasion
3. entertainment: communication through entertainment =/= information, persuasion
•(from) staging products in films --to--> embedding of brands so deeply into the fabric of the film's narrative as object-actors that propel the plot
(Corridor Crew's unobtrusive embedding of branded goods and services in storytelling, hybrid both staging and embedding)
brand --> creativity of consumers to create artistic output in the form of art (Star Wars world, Marina Abramovic) --advertising--> rhetorical purpose: *entertain* =/= inform (announcement), persuade, *warn*[old original function of advertising]
*to warn = to inform* [<-- 15th century advertising ==> journalism]
ever growing impetus of advertising to reproduce itself in new forms ==> different account of the evolution of new media : advertising creates new media to propagate itself (*two globally pervasive and path-changing forms of media that would not exist without advertising revenue:)
•search engine
•social networking site
(McLuhan's “medium = message” --> that we should look at the structural nature of media rather than what it contains =/=) *message = medium* (in 20th century)--> [*]advertising: species that create media in order to allow it to replicate =/= a thing that we humans create and put in media as an incidental extra to an originary agent of meaning [<-- hylomorphic understanding of advertising]
[in 20th century (task of)] advertising: to render the invisible [qualities, such as: complexity, network, information,,,] into compelling visualities (--into--> public imagination)
•(in organizational discourse) complexity: (--articulate-->) unpredictable, multi-layered, decentered, emergent, globalized (world of Homeland TV series, of apass, of ERG's website: technological + adaptable + multi-layered)
*success <== visualize the complexity of their products* [in the case of ERG: student's knowledge and the institution of university]
(Goldman's landscape of Capital -->) corp[...]
(226)[...notes/clean notes.txt]%98.3[...] of Homeland TV series, of apass, of ERG's website: technological + adaptable + multi-layered)
*success <== visualize the complexity of their products* [in the case of ERG: student's knowledge and the institution of university]
(Goldman's landscape of Capital -->) corporate advertising:
•visually depicts the phenomenon of globalization
•affect the cultural imaginary
•shape political sensibilities (with respect to life in high-tech globalism)
amorphous phenomena (that require high-stakes visualization):
•counter-terrorism
•climate change
•
[*]advertising: an institution that organizes meaning, a visual sign system (as powerful as other systems that organize meaning: medicine, law, education,,,) [~/= apass]
--> *a form of literacy* = can be learned + lexicon + grammer (that can be fruitfully investigated)
*advertising = capitalism + aesthetic* ==Campbell==> research in advertising one of the most important research priorities in any discipline today (@apass)
...................................
***marketing = the ultimate social practice of postmodernity***
marketing practices
promotional campaigns
consumption culture
postmodernity: a phenomena specific to the cultural history of western europe and north america --impact--> globe
--Lyotard--> incredulity toward *metanarratives: unified idea systems
--Jameson--> consumer society (marked by:)
◦pastiche: an attitude of a certain detachment (on the part of the individual) where all stylistic expressions of parody, nostalgia, and other illustrated feeling lack emotional depth and commitment
◦schizophrenia: disjointedness and discontinuity of the individual's personal identity and experience in life
--Angus--> infinite delay of *modernity: improving human lives by controlling nature
--Wilson--> expression of incoherence of contemporary urban life
postmodernity =/= authority, unity, continuity, purpose, commitment
= “modernity: era of scientific ideology ==> disillusionment, disintegration, anxiety”
--> hedonism
--> tolerance (recognition) of difference
--> metanarrative = story (that people construct to tell themselves) =Foucault= regimes of truth
=/= conformity
examples of modern metanarratives:
•bourgeois (capitalist) ideology
•marxism
}--✕--> *market = new metanarrative in postmodernity*
postmodern condition:
1- [*]hyperreality: becoming real of what initially was/is a simulation/hype: simulation of imagined potential or imagined past (signifiers arbitrary linked to their original referent)
marketing: a practice that resignifies (a brand name)
tendency and willingness of the customers to prefer [...]
(227)[...notes/clean notes.txt]%98.4[...]/= conformity
examples of modern metanarratives:
•bourgeois (capitalist) ideology
•marxism
}--✕--> *market = new metanarrative in postmodernity*
postmodern condition:
1- [*]hyperreality: becoming real of what initially was/is a simulation/hype: simulation of imagined potential or imagined past (signifiers arbitrary linked to their original referent)
marketing: a practice that resignifies (a brand name)
tendency and willingness of the customers to prefer the simulation (for example the theme areas in city centers of an imagined pasts) =/= “real”
postmodernism is a cultural critique (=/= economic, social critique) of modernity
postmodern critique tends to rely on experiential or sensible judgement (--valued--> trusting intuition and sensing of what is practical/pragmatic based on cultural experience) =/= analysis of material evidence
****post world war II politics --> youth movement culminated in the 1960s --> institutionalization of the generational rebellion --> postmodernism*** ==>
•postmodern cultural critique rely on intuition + experiential sensibilities (in seeking a better world)
•postmodern consumer feels more justified in playful enjoyment of the simulation (=/= constantly seeking the somber reminders of “reality”)
hyperreality ==> “loss of history” : historical phenomena = collage with visual excitement = journalism
*voyeuristic exposure to the spectacle = cultural pastiche of the contemporary world*
--> #integration of the hollywood films (nested: music brand names become sub-spectacle within the spectacle of the film) --> (we are immersed in) an era of *metamarketing: marketing itself is marketed (becomes a prominent spectacle ---> go to Devil wears prada movie)
blurring of genres in news programs (Vox news), soap operas (), games ()
()
decontextualization + spectacle
the duality of ‘appearance =/= essence’ is dead in postmodernity --> cereal strategic decision-making in marketing : ****image = positioning****
-consumer always seeks an essence (in adopting a product)
-consumer of postmodern culture play the game of “surface” (they increasingly acquire the skills of recognizing the images and the positions these images offer)
[*]marketing: institution of simulation, imaginary, hype
(forms of) persuasive communication : transformational propositions ==> simulating potential experiences (=/= true or false discourse)
2- [*]fragmentation: the consumer engages in a series of independent, separate, unconnected acts --each--> require a different product
+ fleeting moments of exciting scenes and images
(postmodern) transcendence of the (modernist) necessity to *understand connections*
[...]
(229)[...notes/clean notes.txt]%98.5[...]c based on cultural experience) =/= analysis of material evidence
****post world war II politics --> youth movement culminated in the 1960s --> institutionalization of the generational rebellion --> postmodernism*** ==>
•postmodern cultural critique rely on intuition + experiential sensibilities (in seeking a better world)
•postmodern consumer feels more justified in playful enjoyment of the simulation (=/= constantly seeking the somber reminders of “reality”)
hyperreality ==> “loss of history” : historical phenomena = collage with visual excitement = journalism
*voyeuristic exposure to the spectacle = cultural pastiche of the contemporary world*
--> #integration of the hollywood films (nested: music brand names become sub-spectacle within the spectacle of the film) --> (we are immersed in) an era of *metamarketing: marketing itself is marketed (becomes a prominent spectacle ---> go to Devil wears prada movie)
blurring of genres in news programs (Vox news), soap operas (), games ()
decontextualization + spectacle
the duality of ‘appearance =/= essence’ is dead in postmodernity --> cereal strategic decision-making in marketing : ****image = positioning****
-consumer always seeks an essence (in adopting a product)
-consumer of postmodern culture play the game of “surface” (they increasingly acquire the skills of recognizing the images and the positions these images offer)
[*]marketing: institution of simulation, imaginary, hype
(forms of) persuasive communication : transformational propositions ==> simulating potential experiences (=/= true or false discourse)
2- [*]fragmentation: the consumer engages in a series of independent, separate, unconnected acts --each--> require a different product
+ fleeting moments of exciting scenes and images
(postmodern) transcendence of the (modernist) necessity to *understand connections*
***artists of all kinds are increasingly assuming the role of marketing institutions***
the consumers (of postmodernity) are encouraged to play the game of *image-switching* (caring mother, efficient manager, elegant partner, gourmet homemaker --each--> require a different style {labeled as consumer liberation}) =/= central character
[---> go to Deleuze and Guattari's schizophrenia of late capitalism]
disconnected from authentic self ==> (enormous potential for) creativity in manufactured representations
~~--> market becomes a pastiche
postsuburban transformation
complex interaction of high-technology production + socio-spatial configuration + spectacular shopping environment = ubiquitous shopping malls (--acquired--> postmodern theatrical character, fragmented experience of all cultures)
unrestricted ability to use signifiers [?pushed ba[...]
(230)[...notes/clean notes.txt]%98.5[...]xcellence and sophistication in form and technique
[---> go to contemporary artists anti-excellence attitude and the celebration of failure and failing]
--> **each instance of communication becomes a spectacle**
purposefully decontextualized + rendered free floating ==> marketable product
(surrealist artists made use of this --now--> shop window designer)
Duchamp, Rauschenberg, Warhol (ready-made)
***themes of postmodern culture:
irreverence
nonconformity
noncommitment
detachment
difference
fragmentation
(paradoxically) what seems to be difference at the level of symbolic culture stems from an underlying uniformity <-- ***heterogeneity has its origins in homogeneity*** : cultures where market and marketing are less developed exhibit greater variance in both the quality and kinds of life patterns
literacy:
•in modernity --> to read + discover connections among seemingly unrelated objects ==> understanding
•in postmodernity --> watching : recognizing images (exposing oneself to innumerable images and recognize what they stand for ~ attach meaning to them) <-- this is what i did in my telegram bestiary text!
literacy in consumption culture ~/=? established nortons of education
3- [*]reversal of production & consumption
•modernist: value is created in production (meaningful) and destroyed in consumption (profane)
•postmodern: production continues during the moment of consumption, value is created during consumption: a process through which individuals define themselves, status, image (=/= common) --> a social act, symbolic meaning ==> an individual with certain tastes, mentality, values (a type of humanity)
production & consumption prove to be different moments of the same cycle
•during production: producers are human beings, products are commodities
•during consumption: producers are images, products are human beings
4- [*]decentering subject
•modernist: the subject is in the pursuit of its goals, constituted in the separation of body and mind, to graduate from the *state of being* (existential) to the *state of knowing* (cognitive) : distance oneself from a pure existence of being (its context and condition) in order to develop a cognitive understanding
•postmodern: the subject is not in control, role of the human is to allow products perform their functions
marketing orientation
•positioning of the products (in the market)
•positioning of the consumer (in the social market)
(today's) body culture: self-objectification (==> to be consumed)
distancing of one's own gaze from one's own body to view one's self and scrutinize one's own images
--> ***fashion becomes the metaphor for culture***
[...]
(235)[...notes/clean notes.txt]%98.6[...]duction & consumption
•modernist: value is created in production (meaningful) and destroyed in consumption (profane)
•postmodern: production continues during the moment of consumption, value is created during consumption: a process through which individuals define themselves, status, image (=/= common) --> a social act, symbolic meaning ==> an individual with certain tastes, mentality, values (a type of humanity)
production & consumption prove to be different moments of the same cycle
•during production: producers are human beings, products are commodities
•during consumption: producers are images, products are human beings
4- [*]decentering subject
•modernist: the subject is in the pursuit of its goals, constituted in the separation of body and mind, to graduate from the *state of being* (existential) to the *state of knowing* (cognitive) : distance oneself from a pure existence of being (its context and condition) in order to develop a cognitive understanding
•postmodern: the subject is not in control, role of the human is to allow products perform their functions
marketing orientation
•positioning of the products (in the market)
•positioning of the consumer (in the social market)
(today's) body culture: self-objectification (==> to be consumed)
distancing of one's own gaze from one's own body to view one's self and scrutinize one's own images
--> ***fashion becomes the metaphor for culture***
5- [*]juxtaposition of anything with anything (its name?)
•opposing emotions: love & hate, contempt & annotation
•opposing cognitions: belief & doubt, reverence & ridicule
--> in advertisement a product is simultaneously made fun of and prompted, or making credibility by discrediting advertising
*high art and mundane consumption*
}<== growing acceptance of *doublethink* (~=? double bond) : the metagame of playing along as if the rules are what they seem on the surface while having the knowledge the rules of the game played are quite different from what that appear to be
•in advertisement: the consumer thinks while other people are persuaded, they themselves are not
•in politics: the consumers (voters) listen as if the politicians are espousing genuinely personal views
•in media: stating the role of the polls + reflecting the politicians view with utmost seriousness
•ethnic restaurants --> delicious life styles of which food is just a manifestation --> **simulated adventure in a theatrical society**
•
}--> the postmodern consumer does not judge the experience from a foundational perspective
*it recognizes only difference*, only fragments (=/= inequality, conflict)
anything is at once acceptable and suspect ( مجاز majaz)
*juxtaposition of opposites ==> tota[...]
(242)[...notes/clean notes.txt]%98.7[...]e images, products are human beings
4- [*]decentering subject
•modernist: the subject is in the pursuit of its goals, constituted in the separation of body and mind, to graduate from the *state of being* (existential) to the *state of knowing* (cognitive) : distance oneself from a pure existence of being (its context and condition) in order to develop a cognitive understanding
•postmodern: the subject is not in control, role of the human is to allow products perform their functions
marketing orientation
•positioning of the products (in the market)
•positioning of the consumer (in the social market)
(today's) body culture: self-objectification (==> to be consumed)
distancing of one's own gaze from one's own body to view one's self and scrutinize one's own images
--> ***fashion becomes the metaphor for culture***
5- [*]juxtaposition of anything with anything (its name?)
•opposing emotions: love & hate, contempt & annotation
•opposing cognitions: belief & doubt, reverence & ridicule
--> in advertisement a product is simultaneously made fun of and prompted, or making credibility by discrediting advertising
*high art and mundane consumption*
}<== growing acceptance of *doublethink* (~=? double bond) : the metagame of playing along as if the rules are what they seem on the surface while having the knowledge the rules of the game played are quite different from what that appear to be
•in advertisement: the consumer thinks while other people are persuaded, they themselves are not
•in politics: the consumers (voters) listen as if the politicians are espousing genuinely personal views
•in media: stating the role of the polls + reflecting the politicians view with utmost seriousness
•ethnic restaurants --> delicious life styles of which food is just a manifestation --> **simulated adventure in a theatrical society**
•
}--> the postmodern consumer does not judge the experience from a foundational perspective
*it recognizes only difference*, only fragments (=/= inequality, conflict)
anything is at once acceptable and suspect ( مجاز majaz)
*juxtaposition of opposites ==> total irony + ambiguity --> pastiche*
marketing --> *incorporation: pulling the contradictory (country cultural) movements into market economy : emptying expressions (music, fashion) of rebellion (for example punk) of their content ==> commodities them
society historical process is affairs through politics and social relations --✕--> market mediates social conflicts (for example the content and the looks of news program in VOX news)
*marketization (of politics): the possibility of representing them through electronically manipulated images (for example USA's 1991 gulf war was run more as a marketing ca[...]
(244)[...notes/clean notes.txt]%98.7[...]dern aspects of critique of the metanarrative and the marketable commercial sensationalism of the fragmented spectacle)
paradoxical nature of postmodern culture <-- fragmentation and discontinuity of their experience
not owning a TV (conscious rejection) + driving a car (integrated into mainstream)
merging of education and marketing
*televisual generation*
(in north america and western europe) the education is taking place mostly outside of three classroom
(modern) institutionalized education --> (postmodern) marketing system : the individual of the postmodern encounters the institutionalized education as obligation, drudgery, and the means to achieve positions
(from) a process of reading issues and questions for exploration --to--> a process of persuasively communicating the necessities of knowing (and following efficient ways of doing things) --> literacy: being able to manipulate and construct (recognize and grasp multi-layered multi-faceted multi-media images --> to impress upon all senses) }<-- marketing is best situated to educate this
[-can a true critical deconstruction of postmodernism start from literacy? ---> go to telegram bestiary text]
***the consumer is also a signifier***
(constructed in the images that are culturally signified, for example the female)
(even metaphorically) putting somebody on the pedestal (stage) ==> exposure to voyeuristic gaze ==> objectification ~=> commodification }--Baudrillard-->
•a liberation (the subject is the object which has the powers of seduction as the focus of desire --> in control)
•a loss of freedom (the subject is culturally signified and constructed for fonctions determined outside its own power --> a property of the other)
*decoupling of culturally signified categories (of gender, etc.)* --marketing--> (postmodern stance and trend:) male model/actors who represent emotional, nurturing, and sensitive + female model/actors who represent aggressive, powerful, rational (in American advertisement and TV series)
==> “i shop, therefore i am” becomes applicable to men
==> both men and women become ideal consumers --> flourish of market exchange
* * (both male and female) seek authentic self --> (get caught up in) objectification + fragmentation * *
pattern quest: imaging (representing) =/= being, knowing
[image marketing]
*the image does not represent the product, but the product represents the image* -->
•consumers are essentially consumers of symbols
•consumption culture = construction of symbolic environment
}==> tourism as the largest industry in the world (translate your culture images into marketable products ~= consumer fetishes) --> *global culturalism*
[manipulation of symbols]
(from) ethical issue (modern) --to--> s[...]
(248)[...notes/clean notes.txt]%98.8[...]able to manipulate and construct (recognize and grasp multi-layered multi-faceted multi-media images --> to impress upon all senses) }<-- marketing is best situated to educate this
[-can a true critical deconstruction of postmodernism start from literacy? ---> go to telegram bestiary text]
***the consumer is also a signifier***
(constructed in the images that are culturally signified, for example the female)
(even metaphorically) putting somebody on the pedestal (stage) ==> exposure to voyeuristic gaze ==> objectification ~=> commodification }--Baudrillard-->
•a liberation (the subject is the object which has the powers of seduction as the focus of desire --> in control)
•a loss of freedom (the subject is culturally signified and constructed for fonctions determined outside its own power --> a property of the other)
*decoupling of culturally signified categories (of gender, etc.)* --marketing--> (postmodern stance and trend:) male model/actors who represent emotional, nurturing, and sensitive + female model/actors who represent aggressive, powerful, rational (in American advertisement and TV series)
==> “i shop, therefore i am” becomes applicable to men
==> both men and women become ideal consumers --> flourish of market exchange
* * (both male and female) seek authentic self --> (get caught up in) objectification + fragmentation * *
pattern quest: imaging (representing) =/= being, knowing
[image marketing]
*the image does not represent the product, but the product represents the image* -->
•consumers are essentially consumers of symbols
•consumption culture = construction of symbolic environment
}==> tourism as the largest industry in the world (translate your culture images into marketable products ~= consumer fetishes) --> *global culturalism*
[manipulation of symbols]
(from) ethical issue (modern) --to--> stylistic issue (phenomenological, postmodern)
[*]globalization: (create fragmented heterogenized market -->) serve the locals with global universal signs
--> transnational: a highly symbolic communication system that is timeless, contextless, diffused in space, located anonymously, with no known history
marketing is the first institution that adapt to postmodernism
...................................
consumer (--impulse--> “i want”) =/= citizen (“we need”)
Sunstein
consumer sovereignty (matters of personal taste, “are they getting what they want?”, ‘freedom: satisfaction of private preferences’, ) =/= political sovereignty (*government by discussion* + reason-giving in the public domain <-- many/most citizens should have a range of common experiences =/= filtering of information, customizing information to fit)
**unplanned unanticipated en[...]
(249)[...notes/clean notes.txt]%98.8[...]re i am” becomes applicable to men
==> both men and women become ideal consumers --> flourish of market exchange
* * (both male and female) seek authentic self --> (get caught up in) objectification + fragmentation * *
pattern quest: imaging (representing) =/= being, knowing
[image marketing]
*the image does not represent the product, but the product represents the image* -->
•consumers are essentially consumers of symbols
•consumption culture = construction of symbolic environment
}==> tourism as the largest industry in the world (translate your culture images into marketable products ~= consumer fetishes) --> *global culturalism*
[manipulation of symbols]
(from) ethical issue (modern) --to--> stylistic issue (phenomenological, postmodern)
[*]globalization: (create fragmented heterogenized market -->) serve the locals with global universal signs
--> transnational: a highly symbolic communication system that is timeless, contextless, diffused in space, located anonymously, with no known history
marketing is the first institution that adapt to postmodernism
...................................
consumer (--impulse--> “i want”) =/= citizen (“we need”)
Sunstein
consumer sovereignty (matters of personal taste, “are they getting what they want?”, ‘freedom: satisfaction of private preferences’, ) =/= political sovereignty (*government by discussion* + reason-giving in the public domain <-- many/most citizens should have a range of common experiences =/= filtering of information, customizing information to fit)
**unplanned unanticipated encounters <-- central to democracy**
(pseudo-democratic) participation interactivity : invitation to participate in one's own manipulation by providing increasingly detailed information about personal preferences (Andrejevic, noted by Hubert)
...................................
*misattunement:
--Stern--> a parental technique for modifying the behaviour (+ affective experience) of the child
--Ahmed--> being out of synch with a world (“of whiteness” that aims to be in harmony)
*attunement: a technique for occupying space
---> go to #integration {for Ahmed: becoming a citizen (= nationalism) ~= the work of attunement =/= stranger: the body we are not with}
clumsiness: being in the way of yourself (to lack the coordination to coordinate yourself with yourself)
--registers--> as the loss of a possibility
(in art, performed clumsiness as strategically antagonistic?)
(Ahmed's) emotional work: closing the gap between ‘how one does feel’ and ‘how one should feel’ <-- a labour (when) is successful, it disappears as labour
how flight attendants (and teachers?) becom[...]
(254)[...notes/clean notes.txt]%98.9[...]hen) is successful, it disappears as labour
how flight attendants (and teachers?) become responsible for collective moods --Hochschild--> ability to preserve the mood of a situation requires working not only on feelings, but drawing on tactic knowledge about how moods are shaped
(bad mood of a shopkeeper in Brussels...)
*histories that linger as mood*
diversity work --involves-->
•the effort to minimize differences so that those who arrive can appear more ‘in tune’ with those who are already here
•
•
--✕--> bodies do not arrive at the same time [---> go to Sina's trans-lateness lecture performance series for Akademie der Künste der Welt 2014: being late is precisely the condition for which translation is needed + critique of universal translator]
...atmospheric qualities of the market
Ahmed's criticism of hopeful performativity [<-- in her text “not in the mood” Ahmed privileges ‘bad mood’ as the emblem of marginality --> emotional misfit]
public mood: prevailing public sentiment as to what constitutes appropriate matters for governmental attention <-- thermostatic understanding of mood
--Ahmed--> fabrication of feeling (& consumer satisfaction)
*to find = to form*
the idea of the national body acquires coherence through a systems of belief ==> separate the nation from race
•“requiring those who embody diversity to give their allegiance to its body” (for example a nation can love diversity whilst demanding that Muslim women unveil)
Marxist model of commodity fetishism --Ahmed--> feelings come to reside (magically) in objects [by cutting those objects off from a wider economy of labour and production. it is then as if fear originates with the arrival of others whose bodies become containers of our fear]
(for Ahmed) happiness: a technique of distraction (a cover-up)
--> for her: potency is in the rage
(Ahmed is too fast to celebrate lesbian ‘affect alien’ =/= heterosexual marriage)
good weather --> (showing) safety and wisdom of prediction
the idea of “your unfeeling masks a disbelief”
...................................
interesting =/= appealling --> most satisfying videos
...................................
elite consumption
country house
...................................
dirt
waste
stink
microbes
Campbell on bacteria and market
tropes that bring bacteria into the symbolic realm:
1. cuteness
2. overpopulation
3. lower classes
4. deviant sex
}--channel--> utterances that (indirectly [political discourse of establishment neoliberalism cannot address such things in direct ways]) express fantasies about:
•purity
•gend[...]
(256)[...notes/clean notes.txt]%99[...]s appropriate matters for governmental attention <-- thermostatic understanding of mood
--Ahmed--> fabrication of feeling (& consumer satisfaction)
*to find = to form*
the idea of the national body acquires coherence through a systems of belief ==> separate the nation from race
•“requiring those who embody diversity to give their allegiance to its body” (for example a nation can love diversity whilst demanding that Muslim women unveil)
Marxist model of commodity fetishism --Ahmed--> feelings come to reside (magically) in objects [by cutting those objects off from a wider economy of labour and production. it is then as if fear originates with the arrival of others whose bodies become containers of our fear]
(for Ahmed) happiness: a technique of distraction (a cover-up)
--> for her: potency is in the rage
(Ahmed is too fast to celebrate lesbian ‘affect alien’ =/= heterosexual marriage)
good weather --> (showing) safety and wisdom of prediction
the idea of “your unfeeling masks a disbelief”
...................................
interesting =/= appealling --> most satisfying videos
...................................
elite consumption
country house
...................................
dirt
waste
stink
microbes
Campbell on bacteria and market
tropes that bring bacteria into the symbolic realm:
1. cuteness
2. overpopulation
3. lower classes
4. deviant sex
}--channel--> utterances that (indirectly [political discourse of establishment neoliberalism cannot address such things in direct ways]) express fantasies about:
•purity
•gender
•race
•community
•family
•pollution
•class
•disease
•sexual promiscuity (deviancy)
}<--Campbell-- symptoms of a capitalist socio-economic order --> they are found in:
◦explicit rhetoric of anti-establishment politics (the alt-right, anti-immigrant movements)
◦implicit content of the marketing material of globalized and globalizing multinationals
bacteria: symptoms of a capitalist socio-economic order --> repressed fears and fantasies about purity, gender, race, community, pollution, class, sexual promiscuity <-- leveraged by antibacterial brands
from (psychoanalytical concept of) symptom --to--> sinthome
[*]symptom: repressed extrinsic ideology that must be revealed =/= [*]sinthome: a fantasy that does not dissolve when brought to light <== it structures reality intrinsically
a *psychoanalytically informed critical marketing* --> *consumer is made to trace their symptoms* (<-- the perverse effects of emancipatory revelatory critical analysis)
--Campbell--> sinthome presents a tool for a[...]
(257)[...notes/clean notes.txt]%99[...]symbolic realm:
1. cuteness
2. overpopulation
3. lower classes
4. deviant sex
}--channel--> utterances that (indirectly [political discourse of establishment neoliberalism cannot address such things in direct ways]) express fantasies about:
•purity
•gender
•race
•community
•family
•pollution
•class
•disease
•sexual promiscuity (deviancy)
}<--Campbell-- symptoms of a capitalist socio-economic order --> they are found in:
◦explicit rhetoric of anti-establishment politics (the alt-right, anti-immigrant movements)
◦implicit content of the marketing material of globalized and globalizing multinationals
bacteria: symptoms of a capitalist socio-economic order --> repressed fears and fantasies about purity, gender, race, community, pollution, class, sexual promiscuity <-- leveraged by antibacterial brands
from (psychoanalytical concept of) symptom --to--> sinthome
[*]symptom: repressed extrinsic ideology that must be revealed =/= [*]sinthome: a fantasy that does not dissolve when brought to light <== it structures reality intrinsically
a *psychoanalytically informed critical marketing* --> *consumer is made to trace their symptoms* (<-- the perverse effects of emancipatory revelatory critical analysis)
--Campbell--> sinthome presents a tool for analysing *fantasies that focus on the form of their expression, rather than their content*
•in the case of (fantasy takes the form of) bacteria --reveal--> (a confluence between) *the politics of community & the physiology of (auto)immunity* [--> clean and dirty]
dilemma of modern subject : how to live with the unsettling truths given to us by new sciences
•my mother about fake honey
•bacteriology ==> everything (including our very selves) is terrifyingly coated in bacteria
a moment of marketing in Joyce's Ulysses character Bloom -->
•overwhelmed by the teeming bacteria <--> ingesting a different set of cultured bacteria: wine, cheese, bread
•the city and its germs envelop and simultaneously individuate him --> ****his subjectivity can only be expressed in terms of the dialectic of alienation and belonging that is at the foundation of our social world****
***living in modernity = being in constant contact with the mass of beings***
<== uncontrollable overwhelming disintegrative forces of otherness (the problem of living in a community in modern metropolis)
<-- *multiplicity of strange strangers through whom the healthy subject finds his or her sense of self*
(@Femke, analysing political arrangments of X) *market society* =/= looking at the way that we come (and invited to come) into contact with X (in Campbell's case: bacteria)
[*]sinthome: why X (symptoms) [...]
(258)[...notes/clean notes.txt]%99.1[...]ms بيمارى زا ==> modern concept of bacteria
cleansing rituals before the bacteriological age functioned to ward off spirits and restore social order and control (@Elke, @Isabel, the artist as medium)
discovery of germs ==> radical re-conceptualization of dirt (--> it is difficult to think of dirt except in the context of pathogenicity)
if we can abstract pathogenicity and hygiene from our notion of dirt --Douglas--> we are left with the very old definition of [*]dirt: matter out of place
**when we see dirt --> we see a system**
--Campbell--> when we see bacterial images we are seeing something else
***contamination = a violation of some mythical, symbolic, or political system =/= just a physical problem***
bacteria --> symptom of a disturbed system
symptomatic analysis (=/= feedback)
pioneered by Marxist critics, Althusser
symptomatic analysis of X = to open the possibility of there being unspoken, unacknowledged or disavowed content in X
symptomatic analysis --of--> (content of) antibacterial advertisement --laden--> with libidinal intensity or *visual pleasure* (= an image that is visually intense)
**consumption can be read like dreams** (a text that says more than it consciously expresses) --reveal--> repressed material (disavowed fantasies about: purity, gender, race, family, class, disease, displacement, sublimation, etc.)
◦what fantasy is upheld by presenting repressed material as bacteria (or artwork)?
--> reading against the grain of the text (Jamesonian)
--> advertising images can be read like symptoms of repressed libidinal desire
-i did symptomatic reading of Olearius (but not of ajayeb nameh?)
1- accelerating pace of industrial production
2- population growth
}==> first full flourishing of *mass consumption*
r />
*[*]marketing: a sphere of cultural production where image conventions co-evolve with non-marketing imnages as an intertextual constantly reciprocal environment*
1. cuteness
little monsters
infant-like
with freakishly funny features
playground of bacterial frolic
cuteness
a minor aesthetic category (in comparison to its more spectacular counterparts: sublime, beautiful)
(it is minor because it is ambiguous)
•positive affects:
◦desire to protect
◦desire to touch
•negative affects:
◦helplessness
◦pitifulness
◦excessive availability
•secondary relations:
◦resentment at being emotionally manipulated
◦contempt for the weakness of cute --accompany--> desire to:
◾touch
◾clasp
◾dominate
◾destroy
◾
}--> *cute: a site of visual intensity that is both pleasurabl[...]
(259)[...notes/clean notes.txt]%99.3[...]/>
***contamination = a violation of some mythical, symbolic, or political system =/= just a physical problem***
bacteria --> symptom of a disturbed system
symptomatic analysis (=/= feedback)
pioneered by Marxist critics, Althusser
symptomatic analysis of X = to open the possibility of there being unspoken, unacknowledged or disavowed content in X
symptomatic analysis --of--> (content of) antibacterial advertisement --laden--> with libidinal intensity or *visual pleasure* (= an image that is visually intense)
**consumption can be read like dreams** (a text that says more than it consciously expresses) --reveal--> repressed material (disavowed fantasies about: purity, gender, race, family, class, disease, displacement, sublimation, etc.)
◦what fantasy is upheld by presenting repressed material as bacteria (or artwork)?
--> reading against the grain of the text (Jamesonian)
/>
--> advertising images can be read like symptoms of repressed libidinal desire
-i did symptomatic reading of Olearius (but not of ajayeb nameh?)
1- accelerating pace of industrial production
2- population growth
}==> first full flourishing of *mass consumption*
*[*]marketing: a sphere of cultural production where image conventions co-evolve with non-marketing imnages as an intertextual constantly reciprocal environment*
1. cuteness
little monsters
infant-like
with freakishly funny features
playground of bacterial frolic
cuteness
a minor aesthetic category (in comparison to its more spectacular counterparts: sublime, beautiful)
(it is minor because it is ambiguous)
•positive affects:
◦desire to protect
◦desire to touch
•negative affects:
◦helplessness
◦pitifulness
◦excessive availabilitybility
•secondary relations:
◦resentment at being emotionally manipulated
◦contempt for the weakness of cute --accompany--> desire to:
◾touch
◾clasp
◾dominate
◾destroy
◾
}--> *cute: a site of visual intensity that is both pleasurable & disgusting*
****three objects that are most often rendered cute in consumer aesthetics:
1- women
2- technology
3- children
}<-- (in psychoanalytic terms) inherently dangerous ==> in need of control****
Campbell > why is it useful to see bacteria as cute?
***cuteness as a deep link to violence***
[*]cuteness: aestheticization of powerlessness --> a necessary step in permitting its extinction [to make everybody like unto little children is not such a bad way of disposing of them]
•representing the Other (the enemy) as despicable --> powerful effect
•representing the Other as dome[...]
(260)[...notes/clean notes.txt]%99.3[...]symptomatic reading of Olearius (but not of ajayeb nameh?)
1- accelerating pace of industrial production
2- population growth
}==> first full flourishing of *mass consumption*
*[*]marketing: a sphere of cultural production where image conventions co-evolve with non-marketing imnages as an intertextual constantly reciprocal environment*
1. cuteness
little monsters
infant-like
with freakishly funny features
playground of bacterial frolic
cuteness
a minor aesthetic category (in comparison to its more spectacular counterparts: sublime, beautiful)
(it is minor because it is ambiguous)
•positive affects:
◦desire to protect
◦desire to touch
•negative affects:
◦helplessness
◦pitifulness
◦excessive availability
•secondary relations:
◦resentment at being emotionally manipulated
◦contempt for the weakness of cute --accompany--> desire to:
◾touch
◾clasp
◾dominate
◾destroy
◾
}--> *cute: a site of visual intensity that is both pleasurable & disgusting*
****three objects that are most often rendered cute in consumer aesthetics:
1- women
2- technology
3- children
}<-- (in psychoanalytic terms) inherently dangerous ==> in need of control****
Campbell > why is it useful to see bacteria as cute?
***cuteness as a deep link to violence***
[*]cuteness: aestheticization of powerlessness --> a necessary step in permitting its extinction [to make everybody like unto little children is not such a bad way of disposing of them]
•representing the Other (the enemy) as despicable --> powerful effect
•representing the Other as domesticated + infantalized:
◦demonstrates the sublime Otherness of bacteria
◦we are relieved of guilt <== the bacteria is rendered beneath the threshold of ethical consideration
2. overpopulation
cramming of many life forms into tiny spaces ~= (literally) an uncanny microcosm of the imagined and feared socio-economic order
***new technologies to visualize the world ==produce==> new imaginateis of life itself*** [<-- my research on bestiaries]
microscope (19th century) --> microbial visuality --Latour--> new modes of interacting with and ingesting/consuming the world
bacteriology as a discipline emerged at the same time as the (so-called) transformation “from industrial capitalism --to--> market society”
•overpopulation
•bacterial proliferation
--> a trope in visualizing contemporary bacteria
bacteria live in obscene proximity to each other --> *bacterial intimacy =/= individualizing force of modernity*
the fantasy of there is some sort of “awa[...]
(261)[...notes/clean notes.txt]%99.3[...]>
****three objects that are most often rendered cute in consumer aesthetics:
1- women
2- technology
3- children
}<-- (in psychoanalytic terms) inherently dangerous ==> in need of control****
Campbell > why is it useful to see bacteria as cute?
***cuteness as a deep link to violence***
[*]cuteness: aestheticization of powerlessness --> a necessary step in permitting its extinction [to make everybody like unto little children is not such a bad way of disposing of them]
•representing the Other (the enemy) as despicable --> powerful effect
•representing the Other as domesticated + infantalized:
◦demonstrates the sublime Otherness of bacteria
◦we are relieved of guilt <== the bacteria is rendered beneath the threshold of ethical consideration
2. overpopulation
cramming of many life forms into tiny spaces ~= (literally) an uncanny microcosm of the imagined and feared socio-economic order
***new technologies to visualize the world ==produce==> new imaginateis of life itself*** [<-- my research on bestiaries]
microscope (19th century) --> microbial visuality --Latour--> new modes of interacting with and ingesting/consuming the world
bacteriology as a discipline emerged at the same time as the (so-called) transformation “from industrial capitalism --to--> market society”
•overpopulation
•bacterial proliferation
--> a trope in visualizing contemporary bacteria
bacteria live in obscene proximity to each other --> *bacterial intimacy =/= individualizing force of modernity*
the fantasy of there is some sort of “away” which can absorb what we overproduce
removal of excrement (in all its quises) --> demonstrating the urbanites class distinction --> (an apparent) desire to reorganize urban space according to a logic of repugnance مغايرت (--> this is why i am so uncomfortable with “clean” streets)
•the idea that a veritable subterranean system delivering *shit-free cleanliness* ==> citizen's physical, moral, sipritual cleanliness --with--> materila markers of the civilized society: cubicles, toilets, drains, sewers
(Lacan > Morton > Campbell >) the problem of human society : what to do with one's shit
anti-bacterial advertising --> fantasy of awayness
keeping nature at a distance ==Morton==> (act out an imagined preservation -->) dumps on the rest of the world
[sadistic admiration] putting something called nature on a pedestal and admiring it from afar (for the environment) ~= what patriarchy does for the figure of the woman
bacteria adhere to each other and to their environment --> *they make any environment cohere as itself* : without bacteria there is no environment
3. lower classes
overweigth<[...]
(262)[...notes/clean notes.txt]%99.4[...]ect expressions of deep ideology (paranoia) --to--> *indirect expressinos of structurating fantasies*
(brands know that) ***fantasy =/= ideology***
•Lacan --> even when patients could articulate their symptoms it didn't seem to dissipate ==> symptom was a constitutive core of their own subjectivity
•Zizek --> ideology: fantasy structuring out social reality itself =/= an illusion masking the real state of things
•Marx, Freud, Zizek --> symptom =/= a thing behind which secret content is hidden
for Marx *the secret is in hte form of commodity itself** (<--but-- commodity as a central symptom of capitalism) --Sina--> in the form of the hair-styles in The Magicians TV series
from symptom (veil) --to--> sinthome (screen)
*sinthome* is not directly analysable --Campbell--> images of bacteria are symptoms of the Real, not the symbiotic order, because the Real unsymbolizable
sinthomes organize the subject (without them the subject would be obliterated, Zizek)
(psychoanalytic paradigm --> emerging research in marketing:)
•sustainability practices’ fetishistic disavowal of reality can serve to exacerbate ecological catastrophe
•the inherently narcissistic nature of the consumer needs others to suffer in order to derive pleasure from (consumer) objects
•reinvestigation of consumer desire as jouissance --> a perverse pleasure in the “mad destruction” of our bodies and minds
}--> examples of critical marketing pursuing emancipatory unveiling procedures
--✕--> sinthome can offer:
1. an *analytic strategy for feeling out* the contours of symptoms
2. directing us to a new *question we may ask of texts of all kinds* --> ***why do they take the form that they do?*** [=/= what ideology is beneath them --> at the level of the latent contents (meaning) of a symptom] --bacteria-->
◦why do fantasies about community, sex, death, deviance take the form of the bacteria?
◦what is it about bacteria that is so compelling that it provides a structure for this array of phenomena? (<-- we can ask that at art/artists use of biology)
***the problem of bacteria for humans = the problem of living with others***
bacteria --think--> the problem of surviving in large, alienating, cross-infecting, co-dependent populations --> *metonymy between immunity & community*
•مجازمرسل metonymy =/= structural similarity تشابه
==reveal==> disciplines of *biology* and that of *political organization* are closely related [--> to understand fundamental concepts such as individuality and agency we need to frame the immune system not as a biological but a politico-psychic-physical phenomena]
*munus: public service, duty
{munus = onus + officium, obligation + office --> root of communitas}
co-munus: to be part of a community = to be a giver an[...]
(263)[...notes/clean notes.txt]%99.6[...] closely related [--> to understand fundamental concepts such as individuality and agency we need to frame the immune system not as a biological but a politico-psychic-physical phenomena]
*munus: public service, duty
{munus = onus + officium, obligation + office --> root of communitas}
co-munus: to be part of a community = to be a giver and receiver of the munus, which has a kind of coercive connective power
-anyone outside this gifting cycle is described as “immune” (@apass)
-munus: a gift (a contractual obligation that one has with the community) that marks one's entry to social life
the immunity/community dynamic is a negative aporetic dialectic پویایی دیالکتیک آپورتیک منفی (=/= dichotomy دوگانگی) ~= immunity: a process that always involves an open system of self-definition that consistently produces self and other
antibacterial sinthome gives form to this ambivalent position as individuals in market society --> our lives are preoccupied with *identifying and controlling enemies* and *incorporating allies*
•combatting computer viruses
•fighting terrorism
•containing immigration
•controlling pandemics
•choosing consumer objects
}--> *immune mechanisms: identification, location, incorporation, expulsion* (<-- we all do it, Sina, Pierre, etc.)
[*]bacteria: indirect way of talking about the overpopulated, deviant, teeming, dissolutive world we live in --> terror of overwhelming disintegration of our individual being (<-- artists want this?!)
[*]autoimmunity: when the human body + body politic goes into an overactive defense, seeking to strike at the enemy and cause harm to itself
life has become a complex of protective systems that in turn attack us --Derrida--> democracy: an autoimmune system
how autoimmune systems can be interrupted?
biophilic fantasies of bacteria as *messmates*
*when we worry about bacteria, we worry about others*
*to have contact with society is an unavoidable, necessary, disquisting, all-embracing gift*
(in West and elsewhere) individuals who identify their fellow citizens as undesirable obstacles to their freedom, health, wealth --> antibacterial brands
(in Germany) integration --> overdeveloped sense of our own immunity
...................................
[Mary Douglas]
bring bewitched (in Sudan, Azande) ~= finding oneself the victim of embezzlement اختلاس (for modern person)
=/= fear (category of horror)
dirt = disorder
eliminating dirt is a positive effort to organize the environment (--> we are not removing something) --> creative movement
cleaning: to relate form to function, to make unity [...]
(266)[...notes/clean notes.txt]%99.7