[...]
(dynamic between supply and demand. “planning system”?)
... against ... the dualisms that have been transmitted to us in the history of philosophy (matter vs. meaning, micro vs. macro, inorganic vs. organic vs. social, realism vs. social constructivism, etcetera.) and argue in favor of a new ontology according to which “mechanisms are largely causal, but they do not necessarily involve linear causality”
Neo-Materialism =/= Creationism: matter is an inert receptacle for forms that come from the outside imposed by an exterior psychic agency: “Let there be light!”
--> matter has morphogenetic capacities of its own and does not need to be commanded into generating form.
one of the idealisms that have been generated by postmodernism: that we know already how all past discourses have been generated, that we have the secret of all past conceptual systems, and that we can therefore engage in meta-theorizing based on that knowledge
Delanda: I am not convinced that avoiding dualities is the key to a new way of thinking (particularly if one simply adds new ones: modernism-postmodernism, rhizome-tree, power-resistance).
reified generalities that do not really exist: The Market, The State, and The People.
The duality emerges when one ignores the zone of overlap and reifies the averages.
...................................
[in ajayebnameh عجایب نامه...] to map the morphogenetic changes of the real
... bewildering heterogeneity of registers in ajayebnameh عجایب نامه
... treating entities trafficking in the futures
active capacities of description
this is not a project of repopulating the social sciences with nonhuman beings
the symbolic function of language is about detecting salient features of the world that can be organized in contrastive sets
(can we think not in contrasts?)
this is not about trying to think like X, that would be transposition of a relational experience at another scale
(non-religious semiotic model)
bodily disposition ==(produces)==> perspective ==(produces)==> self
the beings in ajayeb (عجایب) are ‘alive’ because of their ability to ‘do things’ in the ways they come to represent and interpret through me
recruiting scores of new actants so as to render the theater of worldly interactions more complex and interesting
what is the sociocultural world we construct?
dream images, vivid mythical scenes,
form travels/passes through us
...................................
[Latour modes of existence]
(to distinguish types of)
incompatible truths
“truth"--is the expression of an encounter with forms[...]
(1)[...notes/Ajayeb notes.txt]%13.1[...]f enunciation and the literary vehicle entrusted with its exemplification :
*[...]it is sufficient to introduce, into the fold of speech acts, a few wolves of the type (“undecidability” or “unconscious”) for the shepherd to lose track of his sheep: one is no longer certain where to find the identity of the “speaker” or the “hearer,” ... where to find the identity of an intention.*
--?--> wolf in sheep's clothing [--> also the problem/fantasy of the “integration” project (as the space of ethics and politics)~~>(“Appearances are deceptive” ==> exclusion of the parasite + identification of subjects as the task of responsibility); -what would mean for the German shepherd to lose track of his sheeps? (to go from) the fable of *the oriented sheepfold* --to--> the fable of *losing count*]
-the vexed relation between sheep and wolf, slave and master
(my work is all about: can we please look at) some *other* “interior of the system”
(system never has only one interior [=/= conspiracy: system's singular interiority])
•literature's (ir)responsibility to philosophy
•art's (ir)responsibility to journalism
Xanthus the philosopher decides to buy a slave, goes with his students to the slave market, and encounters the disfigured Phrygian Aesop (recently granted the power of speech after assisting a priestess of Isis and hence become too difficult for his previous master to handle). Their first exchange is exemplary, as the philosopher interrogates the slave in order to determine whether “he knows anything,” receives equivocal replies, and finishes by asking, “Do you want me to buy you?”
(Life of Aesop)
thinking fable as language : ‘Fabula’ (narration or account), derived as it is from the Latin root ‘fari’ (to speak) and linked to the Greek ‘phanai’ (to speak or to say), finally implies nothing other than language as such
Mythos and logos, the one is not more true (or more false, deceptive, fictive, etc.) than the other
(to open to the) alterity of an ungoverned figuration
hero: the adventure of an identification that can only occur in the comparison that a fable demands
Horace's dictum: “with a change of names, the fable is told about you” (a trans-subjective movement, a tropological system =/= metaphor or metonymy, )
(for Nietzsche) responsibility: the ability to make and keep one's promises = being (able to be) held accountable (not simply by another but) already in advance by and for oneself : to answer to oneself in the place of the other
•Nietzsche's fable of morality: lamb & bird of prey (“eagle is evil ==> lambs are good”)--> [the fable enacts the victory:] the lambs triumph in gaining the ability (and then the right) to hold the birds of prey responsible for doing what they do, for being what they are --claim--> the stron[...]
(2)[...notes/midday review.txt]%2.6[...]rn of social justice?)
so, does complaint prevent the arrival of change or make way for new forms of sociality?
“I can't complain.” --> (a blockbuster;) those in stubborn destitution ----that there is no address in the era of the becoming anonymous of God. ‘Who would pick up your call?’
however, “the friend, whether ghostly, futural, or closely bound in time, receives the brunt of the complaint” --friends structurally listens to disappointed expectation, disappointed worldliness
what-should-have-been
On what approved contingencies, contractual loopholes, or transferential coordinates could I possibly befriend another?
metaphysical heritage of friendship (... reconfigured personhood)
(how can I do things without being a psycho about it?)
(How do I know by which politics of friendship, grid or writing practice I am being called up?)
a vocabulary existed to designate, approximate certain routines
R_dzvJYDZXM
CrGJIS3quYY
(30.03.2017) Rabih Mroue and Hito Steyerl duo: concern for injustice and conservative justice call disguised under an elaborated and augmented complaint (in the aesthetic terms of contemporary art market), non-researchers of their subjects and topics, they have no ‘topic’ only ‘resource’ (in the making of their own myth of the figure of artist,) [=/= when something becomes a topic for you, it bounds you to the unsettling commitments of curiosity and research and hard work.]
-in their notion of “Artist in the Reign of Terror” they ask disturbingly “but many individuals have died and it means nothing?!” with a sneer (artwork as puzkhand پوزخند --> @Ali )
[**“sneer” is a contemptuous or mocking smile, remark, or tone, coming from a family of sarcastic tropes of complaint and ironizated complaining]
-their art-work finds and flourishes in a terrain of terror. in their nonspeculative work there is no “but, what if” or “but, not yet” and therefore no ‘becomings’
-for Hito and Rabih: zeitgenössisch (contemporary) = grausam (atrocious)
-they dichotomize (fact/fiction, real/unreal, etc.), rather than allowing a novel and interesting question to be raised
-what is the state of unknown in one's practice? rather than being a news agency
[negativity?]--> your bad feelings --> غر ghor complaint --(turn it into)--> critique --(start doing)--> research --(get)--> diploma --(turn it into)--> phd --(make your)--> department of studies --(into)--> craft tradition
[you don't have to start with negativity!]
[you don't need to end in your own myth tradition!]
...................................
@Anouk (@her “breathing archive”): (Lev Manovich's) relationship between ‘interface’ and ‘database,’ ‘perceptable’ to ‘information’. [Database as Symbolic Form: http://courses.ischool.berkeley.edu[...]
(3)[...notes/midday review.txt]%4.7[...]is felt. by ‘dormant metaphor’ what i mean is an operative word that one is using often and is left uninterrogated. for example the problems of “landscape” as a particular ontological tool for me became apparent only after i committed myself to that metaphor in the course of the interview with Pierre and Alice. to stay with a story, to live its contradictions. (and the position of it in a sentence)
•“it was ‘landscape’ talking; not me!”
•why i was seeing Tehran as the ‘ghostly landscape’? (matter of a confrontation with Tehran? exteriority of my subjecthood is at stake? ~->!? the arbitrary position of “genius loci” : that from a genius position one can see for good. -how to make myself nonarbitrary--not subject to individual determination--in relation to Tehran? --> towards ‘situated knowledge’)
•what kind of material-discursive practices thinking with “landscape” committed me to? [to explore and feel this commitment (and its consequences) is ‘staying with the trouble’ for me]
it felt like Alice believes that people, we, have control over our metaphors, but in the course of the workshop there were many occasions that was not the case:
Sina, landscape --> optics
Esta, building/house --> geometry --> security
Agnes, supermarket --> exchange
Juan, crime --> arrest
Zoumana, garden (~-> fecundity) --> immunity
Eszter, electronic device --> closed
Ekaterina, zoo --> objects of care (~-> animal ~= diseased .--> objectifying or babying them)
* landscape ==>? optic -->? way of disembodied seeing
[artificial perspective {--> (objects are in) proportional variations in a seamless continuum}, gaze of the spectator, exterior space, homogeneous, infinite, systematic,] --> (this is all) *symbolic form*
[(tele/micro)scope <==] landscape <== perspective <-- arbitrary point of the observer
(Descola:) such “objectification of the subjective” ==>
(1) a distance between man and the world
(2) systematizes and stabilizes the external universe
***factuality is not intrinsic, it is rhetoric (that we live with)
history of the idea of nature
‘ajayeb's architects of a naturalistic cosmology who establish hierarchies and discontinuities among them =/= cosmogenesis of modernity's subjectivity's illusions of continuity
[Descola's “configurations of continuity"]
(ajayeb creates) hierarchical order according to the levels of the exchange of information that is reputed to be possible.
-which parties are set on the same level of reality (in ajayeb)?
(what are the human and nonhuman) proliferation of forms in ajayeb (?)
who are the “mothers of games” there? snake, Div, etc. (spirits that protect the game)
technical know-how to create intersubjective ambience/ambivalence --> regulated relations between on[...]
(4)[...notes/midday review.txt]%5.5[...] [--> there is a very thin line between the impulse to democratize and commodify knowledge]; --could multiculturalism be radical capitalism in action?! ...faking diversity to build more diverse companies <-- “lip service”: to just say something but not actually do it)
[--> the hegemony and horror of “different experience” of the so-called different cultures (a form of racism?)]
[multiculturalism =/= trans-species]
[multiculturalism =/= eurasia]
[--> the hegemony and horror of “the completely different” (==>? deskilled society)]
Manning: “in senseLab we work with the people who don't use language, don't write, etc.” (<-- what does that legitimates, conceals, or smuggles? what sorts of hierarchies and ideologies of status emerge out of that?)
-as the philosopher of nonintentionality how did she responded (paranoically?) to our intents when questions where asked?
-as the philosopher of discord how did she responded to disagreement?
(?how do you tell the tale of) *your adventures سلوک and achievements کرامت* (karamat va soluk)
(why self-promoting is such a turn-off? it makes the listener into someone to convince or win over into the Förderung of the speaker. [with Campbell:] self-marketing creates a ‘perverse knowledge’ about the work of the speaker, that means you give information about ‘healthy’ parts of your practice, your achievements and moral/material awards, with the assumption that the listener is going to make a good decision about the ‘halo effects’ of the speaker, but in fact you are made ‘brand literate’)
or [it is seems elementary but neccesory to ask Manning:] what is the difference between advertisement and knowledge?
there are innumerable ways to adapt to the world without creating a philosophical understanding of the world
(Manning) “we feel the force of form. this kind of beauty has nothing to do with an external aesthetic judgment.” (--> how the personal judgment is not worthy of philo when a tsunami is coming or one is on the way of being gang raped?)
during the workshop Manning remains the center of command. she constantly “knows” (better). and she insists that through letting go of our critical thinking the participants can understand her notions ==>? how can she not build disciples?!
on production
replacing the name of ‘production’ with ‘but we must leave a trace’ (which exactly do let the notion of production sneak back in under an other name)
(Manning on p.16 5th paragraph is an example of an) unaccountable unsituated abstract claim of reality:
•unaccountable --> where do you stand saying this?
•unsituated --> for whom is this good?
•abstract --> how you are saying it?
the notion of “care for the event”
=/= perspectives
=/= subjects
=/= persons
“occasi[...]
(5)[...notes/midday review.txt]%11[...]opeans go out of their center to east it is adventure (or anthropology), that means othering and feeling the differences of the other in order to feel outside. but when, for example iranians go to Europe, they never feel they are there for “adventure,” they are there to learn. the mode of adventure plays this role in the colonial dynamic of “going out there”
(my fundamental difference with her is that) for Manning (and Alex): “philosophy is a priori to storytelling” [=/= Serres]
-why did i behave the way i did in the workshop?
-was it my politeness, routine, habit of respect? what are the consequences of my specific way of (non)relating to her figure as a master, knower, seer, in relation to that which she offers and represents?
-why the scandalous was responded to, assimilated, burried, swallowed in the way it did in the workshop?
rethinking emergence:
-with the idea of “let it emerge,” was it herself that emerged because of us? (apply emergence-thinking to her figure in the workshop)
-how a collective resentment “emerged” in the participants? (apply emergence-thinking to the participants)
-how hierarchies “emerged” in the workshop? and what are they?
to be ungraspable for the market ==> ? (marketing the self)
to be unintelligible for the university ==> ? (devitalizing the university)
questions:
•decontextualization, as an artistic ready-at-hand tool of concept-making, does it do good or bad to knowledge and imagination (as it is practiced by the people who use it) and how?
•facing the challenge of bringing specificity and imaginative traction to our objects of attention, how do we build nontranscendental abstractions?
•and, why self-promoting is such a turn-off? (projecting a self-image of being cool and correct)
how do you (not, and why not) tell the tale of your adventures and achievements? or, how can we respond to the ‘demand for the mobilization of desire’ in the economy of attention that Manning brought with herself? and how that economy is different from that of apass?
in the spectrum of ‘auto-ism’ (not the pathological term for developmental disorder) ['auto-’: from Greek αὐτo-, “self"] ‘being socially inept, being with oneself,’ we can also locate ‘allism’ ['allo’: from Greek ἄλλος, állos, “other”, “else"] --> allistic: ‘to be skilled at being with the different other (assumed human)’
...................................
eurocentric =/= european
•i actually love “european.” i learn from it all the time. how does the world looks like from here.
•but eurocentrism is horrible. they assume an origin and displace it to any place/time --> it happens when a philosopher tries to be anti-western but assuming the same origins of thinking for everybody else and not taking the time to become interested in the (non)thinkin[...]
(6)[...notes/midday review.txt]%11.1[...]br />
...................................
#workshop on 3D animation all on Nude Descending a Staircase
inspired by minute 16 of “Pink Slime Caesar Shift” (2018)
“there is much more to you that meet the eye.” the motto of transformation in secular capitalism, sang by Jane Fonda and Transformer Optimus Prime
...................................
researcher's questions
in your obscure (elaborate and awkward) meditations, (?can we ask:) what is sacrificed, what is recooked, canibalized, chewed over, and eventually buried? in which economy of pleasure and pain is this mobilized? which harmful (or hedonistic) sensualism is deployed? which hallucinating enfant is writing? which raw material is being transformed into the gold of humanity?
-the question of will: which world is murdered and repopulated by the act of (your) will alone?
a research method of starting a conversation, for apass
*take me to you reader* --> bring me to the subject who you think is reading you, receiving your work in some sort,
...................................
few things (that i hate hysterically) that i think i urgently need (and any artist) to have a very good grasp of (within modern capital economy):
•marketing (--> integrated storytelling)
•fashion (--> manipulative regimes of time and place)
•journalism (explanatory technologies of news and opinion, vox, kurzgesagt, corporate media, immersive journalism, forensic aesthetics)
•politics (=/= political science): achieving and exercising positions of governance that have control over communities
•hollywood/comics (*corporate-produced fiction* --> business-decisions connecting cross-overs; ideas of: customer and merchandise)
i can't shake off the idea that behind every marketing strategy there i a predatory behavior concealed
***there is nothing quite so humiliating and disempowering as trying to prove the truth***
‘trying to prove the truth’ is the worst position you can find yourself in and it means you are fucked. because you are doing it to empower yourself in the face of a biger power that lies and claims you. the conditions that had let that happen are the question, not the truth of the matter --> that is why i find journalism most of the time useless
impossibility of having an interview with iranians (myself included): [<==? chaotic subjectivity]
deflection --> dodging: not giving meaningful answers : gradations of non-answers you are receiving
taking a keyword, repeating it, sounds like answering the question, introducing a nonsequitur to trip up the host
==> more confused & less informed
...................................
#project Puchberg landscape Austria
shifting baseline syndrome: reshaping the landscape and forgetting what was before ==>{ (new) reality = shaped[...]
(8)[...notes/midday review.txt]%11.2[...]d? in which economy of pleasure and pain is this mobilized? which harmful (or hedonistic) sensualism is deployed? which hallucinating enfant is writing? which raw material is being transformed into the gold of humanity?
-the question of will: which world is murdered and repopulated by the act of (your) will alone?
a research method of starting a conversation, for apass
*take me to you reader* --> bring me to the subject who you think is reading you, receiving your work in some sort,
...................................
few things (that i hate hysterically) that i think i urgently need (and any artist) to have a very good grasp of (within modern capital economy):
•marketing (--> integrated storytelling)
•fashion (--> manipulative regimes of time and place)
•journalism (explanatory technologies of news and opinion, vox, kurzgesagt, corporate media, immersive journalism, forensic aesthetics)
•politics (=/= political science): achieving and exercising positions of governance that have control over communities
•hollywood/comics (*corporate-produced fiction* --> business-decisions connecting cross-overs; ideas of: customer and merchandise)
i can't shake off the idea that behind every marketing strategy there i a predatory behavior concealed
***there is nothing quite so humiliating and disempowering as trying to prove the truth***
‘trying to prove the truth’ is the worst position you can find yourself in and it means you are fucked. because you are doing it to empower yourself in the face of a biger power that lies and claims you. the conditions that had let that happen are the question, not the truth of the matter --> that is why i find journalism most of the time useless
impossibility of having an interview with iranians (myself included): [<==? chaotic subjectivity]
deflection --> dodging: not giving meaningful answers : gradations of non-answers you are receiving
taking a keyword, repeating it, sounds like answering the question, introducing a nonsequitur to trip up the host
==> more confused & less informed
...................................
#project Puchberg landscape Austria
shifting baseline syndrome: reshaping the landscape and forgetting what was before ==>{ (new) reality = shaped and ruined landscapes
(Emirates was for me such reality of shaped ruin)
admiring one landscape and its biological entanglements (Puchberg Austrian meadows, with it cows and horses, place of beauty and leisure) ==entails==> forgetting many others --> ‘forgetting’ (~ privileging one assemblage over others) ==remakes==> landscapes
(yet) ghosts point to forgetting, show how living landscapes are imbued with earlier tracks and traces
( specters in grasslands...)
in apass (i can't pose problems until) we must address these quest[...]
(9)[...notes/midday review.txt]%11.2[...]hodology) at its core
-the posibility of *true answers* for “artistic questions”(?) --? can anybody outside your field be made to care whether you're right?
a priori =/= contingent
higher-order truths of...
self-supporting community of experts (= trap)
“philosophy is garbage, but the history of garbage is scholarship” -Burton Dreben
...................................
act of cultural and economic exchange
act of reciprocal exchange, of creative mutuality (to benefit in a myriad of ways related to our professional status, our institutional ‘worth,’ the social and cultural capital perceived to be attached to the ‘networks’ in which we operate)
[to interrogate] concepts of artistic labor and value
time, labor, and the creative investment that was embodied within [the object that you make]
[you might start with] requiring a catalogue containing critical essays to institutionally ‘legitimate’ your exhibition --yet--> sophisticated, playful and interesting ways to comment on and engage
*numerous ways in which cultural forms (in this case contemporary art) are simultaneously entangled in a number of spheres of meaning, value and mediation* ==> activate ongoing dialogue
[*]capitalist marketplace:
•people in both established and emerging ‘global’ economies forced to fulfill their everyday needs
•‘the market’ is naturalised and reified within social relations in ways we don't necessarily always recognise or acknowledge --> suffused and sublimated within creative production, our lexicon and gestures
(19th century anthropology's) the idea of [*]alterity: understanding how ‘other,’ ‘primitive’ societies operated ‘outside’ of modernity --assumption--> ‘small scale’ societies exchange (barter, gift exchange, and so on) would always, with evolution, give way to more ‘sophisticated’ means of trade
•Malinowski (study of the Kula ring) --> form of producing and reifying power relations
•Mauss (gift economies) --> gifts as stand alone systems + other kinds of economic structures
•Strathern (Melanesian gift exchange) --> how personhood is a malleable concept that is both implicated in, and created by, conceptions of individuality (tripartite views of people as constituted of a mind, body and spirit), or dividuality (persons as constituted from multiple essences and social relations, including the giving and receiving of gifts) + how gender is both studied and understood in the acts leading up to the performance of gift exchange
•Appadurai () --> ‘things’ have ‘social lives'that can be studied in relation to the different spheres of use
•
}--> (our understanding of) the human capacity for unlimited modes of developing creative forms of exchange and economic systems
...................................
https://mapmagazine.co.uk/notes-contemporary-art-and-anthropology
operations of state[...]
(10)[...notes/midday review.txt]%11.7[...]hat is both implicated in, and created by, conceptions of individuality (tripartite views of people as constituted of a mind, body and spirit), or dividuality (persons as constituted from multiple essences and social relations, including the giving and receiving of gifts) + how gender is both studied and understood in the acts leading up to the performance of gift exchange
•Appadurai () --> ‘things’ have ‘social lives'that can be studied in relation to the different spheres of use
•
}--> (our understanding of) the human capacity for unlimited modes of developing creative forms of exchange and economic systems
...................................
https://mapmagazine.co.uk/notes-contemporary-art-and-anthropology
operations of statecraft:
•queuing in social security offices
•filling in tax forms
•circulation and arrival of letters demanding council tax payments
•census taking
-
}--> social organization that seems so habitual (mundane and ordinary) ==> unreflexively experienced
state's ordinariness --> irresistible enchantment --> overwhelming power ~~> supernatural trance-like experiences state seem to engender in populations =/= state as a rational entity
*capitalist market is a faith-based system* <== concealed practices of divination and the ‘conjuring’ of value and capital from what in many cases are immaterial voids
unmasking of its practices (~= faith + skepticism) ==> state power
mutant forms of technological self-subjugation
(Weber's) magic: coercive proceduralism --> managerial practices that characterise biopolitics
[*]census taking: pre-determined categories (like race, nationality, gender and political persuasion) are set out as objectively existing taxonomies (+ ‘data’ manually gathered from individuals to ‘fit’ those categories) and thus summon [a term with magical implications purposefully employed here] a population into being
-McClanahan
census ==> statistics: factish object: hybrid and unstable (possibly inaccurate) yet fetishised and faith-based technologies that possess the ability to transform (the individual parts of social and cultural groups into a sacred somatic whole [~ people/nation])--> biopolitics
-can art succeed in transforming such a ‘whole’ into free and autonomous individual beings?
references to panopticon society
(?which camera angles suggest) naturalization of surveillance culture
[title]
*observational aesthetic* <== convergences of contemporary art and anthropology
...................................
[ajayeb -->] concept or theory --> (a training in) absorption + attention + framing =/= truth effect
[title]
Whatever Professor
[why apass asked me to do their website's] indexing: (a shrewd and thoughtful[...]
(12)[...notes/midday review.txt]%11.7[...]
answers don't show your level of knowledge, but the questions you have does
•generative nature of melancholia [*melancholia ==> teaching*]
•(artist's) writing with pearls of wisdom =/= referential writing
three problematic loci in artistic research:
•garden
•archive
•map
*is every garden zoological? --?--> training for future (imperialism)
good gardener ~= good (feeling, caring) imperialist
-enlightenment approach to captivity --> new sense of civilization (what is proper)
-removing any visible explicit means of captivity (animals appear move freeling, as if they wish to be there) <-- affective engagement
animal ~= border figure allowing institution to move between human world and animal world
science for empire --> mobilization of wonder (human capacity for curiosity that makes us human are mobilized in the service of questionable political goals)
[*]democracy: ‘farmandahi (commanding) = farmanbari (obeying)’
...................................
...thoughts expire on contact with words as quickly as words expire on contact with thoughts
(Pavic's Khazars)
two examples of metamarketing
1. Pleasantville (1998)
2. The Devil Wears Prada (2006)
(my flourishing in the scholl was always highly) teacher-dependent --?--> being social [=/= genius]
...................................
government (counting heads) =/= complexity (how to make mixity work)
morality --> ‘good =/= bad’ (incarnated in different things) [--> philosophical =/= value system ترجیحات --> sociological]
ethics --> assemblages
...................................
#cat's cradle
nature = figures + stories + images (~= topos, commonplace)
paying attention to nature like a child <-- HarawaHaraway
[*]trope: a verse interpolated into a liturgical text عبادات to embellish or amplify its meaning
language --> material-semiotic flesh
liturgical possibilities of nature
•Christian liturgical year
•Zaratusztrian nowruz
•star wars --?--> practice of turning tropes into worlds [--> war of imagess]
•war of words
•
(agonistic fields:)
military combat
sexual domination
security maintenance
market strategy
technical environmental design )<-- does all sorts of boundary crossing)
culturally specific apparatuses of bodily production (--> clean and dirt --> forms of embodiment)
writing: to create metaphors [= reconstitue what counts as knowledge] --> materially implode (~ art, this is what we were practicing in my fable workshop)
technology: a form of life
language: a form of life
[...]
(13)[...notes/midday review.txt]%12.6[...]ic's Khazars)
two examples of metamarketing
1. Pleasantville (1998)
2. The Devil Wears Prada (2006)
(my flourishing in the scholl was always highly) teacher-dependent --?--> being social [=/= genius]
...................................
government (counting heads) =/= complexity (how to make mixity work)
morality --> ‘good =/= bad’ (incarnated in different things) [--> philosophical =/= value system ترجیحات --> sociological]
ethics --> assemblages
...................................
#cat's cradle
nature = figures + stories + images (~= topos, commonplace)
paying attention to nature like a child <-- Haraway
[*]trope: a verse interpolated into a liturgical text عبادات to embellish or amplify its meaning
language --> material-semiotic flesh
liturgical possibilities of nature
>
•Christian liturgical year
•Zaratusztrian nowruz
•star wars --?--> practice of turning tropes into worlds [--> war of imagess]
•war of words
•
(agonistic fields:)
military combat
sexual domination
security maintenance
market strategy
technical environmental design )<-- does all sorts of boundary crossing)
culturally specific apparatuses of bodily production (--> clean and dirt --> forms of embodiment)
writing: to create metaphors [= reconstitue what counts as knowledge] --> materially implode (~ art, this is what we were practicing in my fable workshop)
technology: a form of life
language: a form of life
create a critique
create a difference (however small, partial, modest, without narrative, without guarantee)
oneiros
oneiric
technical axis |__
/ mythical axis
textual axis
a cosmos furnished in _ian style
•Aristotelian style: actors are self-moving modular single-substance subjects with adhering accidents ==Haraway==> all else is ground, resource, matrix, screen, secret to be revealed, fair game to be hunted by the hero (<-- our video games are designed in this style)
•
others with reduced powers of self-direction: women, people of color, the sick, nonhuman nature --> need to be *patient*
(metaphysical fatigue)
***patience =/= passivity***
self-invisible transcendent subjects out on a noble journey to report on embodied nature
the problem of (pre-discursive:) believing that nature and society are really fundamentally there
--> conjuring tricks of establishing categorical purity (of nature, of culture, of nonhuman, of human)
(Haraway's three webs of discourse:)
[...]
(14)[...notes/midday review.txt]%12.7[...]on graphic research
--> solving a problem proposed by _?_ }--> “the dream catcher” !!!
(in these cinematic examples we see the society imposed to the same spatiotemporal representational framework that science “discovers” in nature)
the insistent entanglements of physicality with the metaphysical
soil: earth rendered in the scientific register
“The alluvial sediments that come in the waters of the Jamuna river either become deposited as silt across floodplains or fall in the river to become ‘chars’” (Naveeda Khan 2014)
...the time of the arrival of clay is not assured
the inability to perpetuate human life*
the materialist metaphysics of Creation in non-elite belief
“you should not let a dog lick you.”
or “pigeon feather containing 40 different microbial diseases.” #clean
or “they are very dirty and will pass their germs to you.”
cross-species fraternity to the assertion of superiority over all animals
pragmatic + theological spoke:
1- divine privileging of humans
2- human right to transcend the ordinary (--> to aspire to God's position)
...lush growth of eucalyptus trees at the edge of the market
--> yesssss things that grow on the edges <-- my life-long attention (the cat who entered the house, the ants, the plants in Tehran, ...) [<== because of my own marginalized being?]
being fated (together)
...although the earth breaks, it reconstitutes
people find themselves in diminished form, or occupying a lesser form of life, or having the status of the resurrected dead, but they will nonetheless always find themselves here at this place in this moment****
...End Times bringing a fearful apocalyptic future into the present, evoking the eternal quest for union with a beloved without end, while not focused on a specific horizon
*foreshprtended horizons*
intensification of existing scenes of suffering
...................................
[Delanda]
http://quod.lib.umich.edu/o/ohp/11515701.0001.001/1:4.2/--new-materialism-interviews-cartographies?rgn=div2;view=fulltext
topology =/= Aristotle's geometry (his “genus” and his “species.” )
genus =/= species as a contingent historical individual
species =/= topological animal (a body-plan)
topological properties like connectivity (=/= metric space)
“[...]I surely reject the idea that morphogenesis needs any “mind” to operate. I also reject the neo-Kantian thesis of the linguisticality of experience. [...] Are we to assume that those ancient hunter gatherers lived in an amorphous world waiting for language to give it form?”
“rejecting the linguisticality of experience (according to which every culture lives in[...]
(15)[...notes/Ajayeb notes.txt]%17.6[...]entry as a metaphor {a richly contaminated set of crafty metaphors and realities} and narrative frame, a momentary melding of pastpresents in imaginative reenactment --> economic globalization figuring in artistic/academic capitalism
(--> ajayeb is also of this kind,) *site of heritage* culture as promoting particular versions of history, nation, science, art, and religion*** --> (the excursion made me) with ajayeb to be careful with ‘the commerce with global knowledge production’ --(what is at stake)--> structure of pasts, peoples, and sensation
*heritage culture ==(impress)==> public histories* --> appropriation of national and personal identities; today (specially in university) no one is “immune from governing pressures of heritage culture or the impression of corporate management assumptions, styles, funding requirements, and money-making imperatives in enterprise culture” (Katie King > Morley & Robins) [i can imagine apass is struggling with this specially in Brussels]
(@Vera's position as a museum tour guide, exploitations of the interpreter/reenactors, who are promised semiprofessional recognition within social historical practice but instead end up as engineers of a “feel good” atmosphere for tourism)
(Katie King > Slaughter & Leslie) *global market:
•fields “close to the market” --(reguire)--> proucts
•fields “peripheral to the market” --(are pushed to)--> pedagogy and public service
(sometimes virtually indistinguishable:) impulse to democratize ~=? commodify knowledge
-they model for museum goers as:
◦reenactors
◦shadows
◦witnesses
◦a play at being “there”:
◾on set
◾on site
◾in that past
◾in a past:
◽mentally enacting
◽reenacting
◽experimenting
◽speculating
◽trying to find evidence for various pastpresents
TV camera: like a historical source, arbitrarily selects what it chooses to show, never lies and never understands (Kopkins)
TV documentry's “distributed agencies”: neither [director and screenwriter] can claim priority without wraping a description of these productive processes, and neither can make the TV product without the essential interaction of many people's hands, minds, tools, skills, tasks, objects, and infrastructures --> these distributed agencies (with problems and possibilities) are also necessary in art research ([Katie King:] and in scholarly knowledge production), (building, creating, constructing, laboring means to learn how to become sensative to the contrary requirements, to the exigencies اقتضا, to the pressures of conflicting agencies where none of them is really in command; Latour)
‘industrial model of distributed production’ <--> ‘a version of the responsibilities and pleasures of professional and intellectual autonomy’
-TV shows are animated with folks from our time who in[...]
(16)[...notes/Ajayeb notes.txt]%24[...]reatend
in the production of an ‘object’ things (and meanings) get lost, they might be registered in “interference”
*anachronism, anachronistic --> #sleep-walking
“slippages in time” within the past as well as between “us” and the past
desire for tales of progress, with some particular “us” on top ~ chronology as essential origin {what we see often in technology tales such as Lucy (2014) or X-Men opening scenes}=/= to mix up who counts as “us” {what i have been trying to do, mixing up with Iran, Germany, etc.} to offer different timescales
•local details that animate generalizations
•archival labors dramatized and experienced as immediacy
•transparency of the material limitations of selection
spectacle of production
critique of the living-history ethos
giving science war pep talks... [TED]
(don't!)
[*]witnessing: “root of the experimental life”
[*]science: important and witnessable
freestanding photo-figures of scientists that work to situate and create scales of importance
commenting and making alliances across space-time with other figures
_[audience and markets]_
audience polyphony
audience and markets shift and converge in [flexible knowledges] complex address of multiple audiences, in that contradictory nest of niche political and epistemological “markets”
(**the story of the ‘interactive’:) “rich contradictory nestings permit an require visitors to select among possible salient narratives by animating differently layers of locals and globals”
to call oneself in and out of allience and its classifications, that *momentary universalism* shades into other ranges of affiliation and disaffiliation (*)
[...] --> [ ? ] --> salience --> tangible --> literal --> experimental
...................................
conceptualize the intensities of form and force
affect studies has made me feel less alone because before it
...................................
There are [always] other epic and epochal forces in our midst.
...................................
evil eye --> دیو چشم زخم --> غش --> اغشی
...................................
باغ plethora of old and new humanities, selves - with Sardar: There are plants that provide various colors of foliage, or hedges and borders, or climb up fences, or play architectural roles (=/= presumption that we must have a identity & supposition that we discover our identity & the Socratic “know thyself” as a fundamental human urge) we exist with multiple identities invoked differently in different context. subscribed to an imagined “heritage” ready to kill and be killed to save some “essence” (=/= San'an)
sake of the difference, scum and finest of men
(for exampl[...]
(19)[...notes/Ajayeb notes.txt]%24.1[...]bs gain descriptive force when other parts of speech are newly cast in active roles
*invocation = directly addressing the thing creates a sense of immediacy and of connection
*thou, with its suggestion of divinity or beloved --> prayer
*hectic: uncomfortable alliance, inharmonious, something that might set the teeth on edge
*destroy --> a death-steeped perception that reads the wind as a “destroyer”
*world of fused duality
‘and’ --> the signature element of a place, of a landscape, the conjoined body : the animate and the inorganic as one thing
*the project of being alive* (is little understood)
([my project is perhaps] to become) a person whom the ancient world is remarkably vivid*** ♥
to have gossiped about figures of ancient Persia
to believe that the *world is queer* (=/= Mobed, Foad, Reza)
(we need -->) a window of doupt through which all creative possbility comes into being
(Forster:) “[...] standing absolutly motionless at a sight angle to the universe”
(queer =?) an oblique مورب position in relation to the real (=/= buisiness as usual)
queer to be interested in what can't be packaged or sold in the marketplace
queer to enjoy the fundamentally useless, contemplative pleasure of (poetry, ajayeb, etc.)
description --> *providing the particular evidence of specificity*
not everything can/need to be described --> **the choice of what to evoke**, to make any scene seem ‘real’ vagheyi. look at USA film industry and all the efforts put in scenic description of the WWII, vampire stories, teenage life, nation; or in iran in Iran-Iraq war (Iranq)
lush, sensuous, flowering
parallel text to the creature
“you are gorgeous and i am coming” ♥
an approximation, unstoppable as an approachoig sound of approaching organism
testing and smelling
insight and sound --> Lili
an aphrodisiac and a chastening reminder: getting sidetracked by grief
“my portion this time”
*art is a house that tries to be haunted* ♥ (Doty > Dickinson)
قافیه به تنگ آمد ghafie tang, (when a choice is) driven more by sonic than by logic
what kind of game is the sea? @Marialena
lap and drag. crag and gleam
(monosyllables --> are we reading nouns or verbs? tough, playful ocean)
syntactical ambiguity disorients
(Khayam's) desire to die into the world (~ to surrender into the life of things)
[title]
*describer's art*
autumn
a kind of logarithn of decay and rekindling
to describe description
a work of advocacy
to go description-hunting [...]
(22)[...notes/Ajayeb notes.txt]%25.3[...]at-feeding fad that requires that cats eat nothing but goldfinches to give the cats a sleeker coat, while goldfinches become seriously endangered because of the program <-- *both cats and goldfinches are changed in the encounter*
coalescence can be unintentional, seriously damage collaborator and the world
missions could be:
•create a revolution
•corrupt a nation's government
•use a natural resource to create havoc
•revitalize an ancient philosophy
•
future-making cards:
icons of historical agency
they represent the world through stereotypes and symbols
used as an ideology about X (=/= as the real thing)
eternal essences as natural objects or cultural codes prevent theories to require things to change =/= Global Futures conceptualization of time and change --> ***forms of human and nonhuman possibility imagined within current discussions of politics and culture***
*world power =/= world time*
time --> evolutionary ladder --> progressive --> supportive trellises of flowering liberalism + critical charts of intensifying capitalism
coercive international development
civilizational paternalism
free-market bullying
...................................
#my theory (=/= reductionist, or psychological identification) on specification of:
spider =/= linear temporality
whale =/= distinction of organism and environment
(?) =/= “single point of view ==> subjective phenomena”
Nagel: the fact that an organism has conscious experience = there is something it is like to be that organism {--> subjective character of experience}--✕--> analyzable in terms of any explanatory system of functional states, or intentional states
Blade Runner's notion of “soul”: ascribed to robots or automata that behave like people though they experience nothing
physicalism: phenomenological features must themselves be given a physical account
...if one travels too far down the phylogenetic tree, people gradually shed their faith that there is experience at all
anyone who has spent some time in an enclosed space with an excited bat
anyone who has spent some time in an enclosed space with an excited whale
anyone who has spent some time in an enclosed space with an excited snake
anyone who has spent some time in an enclosed space with an excited jinn
--> knows what it is to encounter a fundamentally alien form of life
Nagel asking: we must consider whether any method will permit us to extrapolate استقراء to the inner life of the bat from our own case, and if not, what alternative methods there may be for understanding the notion
“our own experience provides the basic material for our imagination, whose range is therefore limite[...]
(23)[...notes/Ajayeb notes.txt]%26.7[...]phones, or whatever --> they create different kinds of relations (#telegram iran?)
(how among my freinds we impress one another?)
younger people, invest value in different things from what older people do
money does not have anything else but number
things that shine, things that glisten, things that sparkle --> a sense in which these objects *give off a presence* [@Janina] and people are affected by this
*quality of shininess* indicates the successful intervention of ancestral spirits --> a spiritual condition (acquainted with health)
they must display to be regarded as worthwhile
with mobile phones: what is going on here, what is their value, how are they circulating, how do people regard them?
(ibn ebn ابن) people belong because their fathers belonged and so forth + what they give away, the (gift) shells, can be regarded as female : items that have come into men's possessions (=/= Karin's gifts)
-so the shells are passive objects, women are/were (traditionally), classically regarded as objects in a similar way and were given the names of shells
***how to think about vocabulary:***
-i cannot start using economics of the market to describe what i am talking about
-in the vocabulary of gift exchange (Strathern) may be able to find the vocabulary of analysis (like an artist choosing the color)
-Strathern choice: the vocabulary of gift exchange might give her the vocabulary by which to start describing, is an *artificial choice*. the vocabulary of the gift economy gives her a lot of terms in which to understand. but those terms are only useful for the purposes of understanding that particular set of data, and if i then leave that data, and if i follow these objects as they move out of the highlands, and if they became, if they came into an art market, then absolutely what we would be dealing with is commodities[...] --> situated knowledges [#SK], #import function
...................................
*literature = the question of reading* (=/= matter of novels and poems)
...................................
what is the language of war?
(Keenan > Weizman:) we need to understand war as discourse --> *war = a threatened discourse*
-The language component of war exists in the gap between the level of destruction which is “possible” and the level of destruction which is “actually applied” in every given situation.
when war is no longer a means but an end in itself(?) -->? Hezbollah
deterrence: a means of controlling a person's behavior through negative motivational influences
“We are law-abiding, and we go wild.”
violence stripped of semiotics
The logic, the reason, of conflict is thus political ... for Clausewitz, politics is[...]
(24)[...notes/Mona rat race.txt]%34[...]e regarded as worthwhile
with mobile phones: what is going on here, what is their value, how are they circulating, how do people regard them?
(ibn ebn ابن) people belong because their fathers belonged and so forth + what they give away, the (gift) shells, can be regarded as female : items that have come into men's possessions (=/= Karin's gifts)
-so the shells are passive objects, women are/were (traditionally), classically regarded as objects in a similar way and were given the names of shells
***how to think about vocabulary:***
-i cannot start using economics of the market to describe what i am talking about
-in the vocabulary of gift exchange (Strathern) may be able to find the vocabulary of analysis (like an artist choosing the color)
-Strathern choice: the vocabulary of gift exchange might give her the vocabulary by which to start describing, is an *artificial choice*. the vocabulary of the gift economy gives her a lot of terms in which to understand. but those terms are only useful for the purposes of understanding that particular set of data, and if i then leave that data, and if i follow these objects as they move out of the highlands, and if they became, if they came into an art market, then absolutely what we would be dealing with is commodities[...] --> situated knowledges [#SK], #import function
...................................
*literature = the question of reading* (=/= matter of novels and poems)
...................................
what is the language of war?
(Keenan > Weizman:) we need to understand war as discourse --> *war = a threatened discourse*
-The language component of war exists in the gap between the level of destruction which is “possible” and the level of destruction which is “actually applied” in every given situation.
when war is no longer a means but an end in itself(?) -->? Hezbollah
deterrence: a means of controlling a person's behavior through negative motivational influences
“We are law-abiding, and we go wild.”
violence stripped of semiotics
The logic, the reason, of conflict is thus political ... for Clausewitz, politics is essentially logic, logos, discourse, people reasoning with one another, thinking and speaking, exchanging
@Luis, why conflict could be my concern? because it marks the breakdown of politics, when we can no longer have a conversation, engage in the game, where there is no possibility of further exchange, there is fighting
failure ==> use of force
Saskia Sassen called the attacks of September 11 “A Message From the Global South”
she wrote that the attacks bore witness to a failure in communication or to a “translation problem”
for her the language of September 11 attacks wa[...]
(25)[...notes/Mona rat race.txt]%34.1[...]abilities of becoming and eating [<-- Hayward's affirmative poetics of trans- --✕--> Stewart's much more complex pattern of description]
-my art work has been more about intensity + techne (= baroque?), than aesthetics ==> ([{when i make images} sharing] our) subjugation to sensation
( sensibility [ ... ) sensuousness ]
|
affect <-- sensation --> affect
affect affect
affect affect affect
affect ::{~body~}::
sensation --distribute--> affects & percepts (across bodies)
excitation (unleashes bodily organization at the site of contact) = zone of an *expressed threshold* =/= zone of contact
multispecies materialities --Grosz--> life folds over itself to embrace its contact with materiality
rabbit mammalizes light
glow: a dynamizing force ==> making matter more
Hayward: through [Alba's] glow, her artfulness, we are reminded that species are not just relationships, nor are species ever directly in relationship with other species, we are resonances and dissonances of intensification, energetic cadences of one another--a sensorial ensemble [<-- what marketing would say about this?]
space between scientific experimentation (biocultural) & domestic cohabitation (composition #Cinderella, pet) --evoke--> invisible labour of jellyfish, research on the proliferation and patterns of cancer cells and the sensation of somalumenality [Hayward's Alba]
(Anker > Hayward:) the chimera must be understood in a social context: these beasts have always reflected the social, scientific and religious circumstances <-- my project in zoological vandalism
(Hayward's neologism --> posthumanist repositioning of visuality) carnophallogocentric visual appetite
...glow (intensifying vision) drifts through the bodies of consumers
eating (ingesting and killing of) jellyfish usually takes the form of dried crisps sprinkled into salads and Chinese food
Cinderella's techne --> companion
Crusoe's techne --> human
-fictional kitchen where Cinderella works (and is not a master of)
[learning from] Cinderella (her room has been undone and remade by cohabitation with birds, mice, evil mother --> changing the self and adapting) ==> ontology: a practice of co-constitutive awareness
Alba --engineered--> to glow
pig --engineered--> to become sausage
...................................
Seymour
bad affect
(bad environmentalism's) respond to mainstream environmentalism + questioning its broader ideals of nature
=/= conventional environmental affect
both identify & respond to the aforementi[...]
(26)[...notes/Mona rat race.txt]%35.3[...]d through devices, forces, and processes, and then broadcast to other sensorial subjects... (---> go to my ajayeb-e pit story)
#telegram's zoological corruption =/= State, science
matter owes a debt to its own means of revelation: light
(Hayward's) [*]captivation: extraction of rhythm, pulse, color, texture ==> resonate for alternative purposes buth within the conditions of the frame
the (zoo's or aquarium's) display: motabolizes, creates, releases sensation into the world ==> environment of intense involvement --> familiar orderings are affectively transposed, altered, refigured
jellies --> surrealist white shapes
i am not sure -->
(Desmond's) identification: the beautification of ‘drifters'[spending most of their time motionless with their tentacles extended over ten feet, netting the waters for food] makes cross-species identification impossible --> [*]identification: seeing familiarity in other organisms = a map for empathy and critical engagement* (=/= objectification of radically different organisms) : “transmutation of non-identification into aestheticization” ==> observer gawks بى خيال نگاه کردن and marvels at dissimilarity ==> making difference a marketable feature [--> ajayeb stuff]
=/= Hayward --> [*]identification: misalignment of empathy with the possibility of familiarity --relying-on--> extending empathy across similarity to dissimilarity : *the organism can only receive the benefits of empathy if we can identify with it* (=/= Seymour's wildboyz)
politics of erasure =/= empathy
telegram ajayeb channel =/= idealized visual pathways (save, preserve, conserve vanishing wildlife, while ignoring the idealization of nature)
aquarium (as boundary object) ==> borders of nature and culture (that functions as public spectacle, public enlightenment, and conquest) =/= telegram
-if not the ‘oppressed other’ then what kind of actor is ‘you,’ ‘them,’ or ‘me’?
Ponyo --> low-oxygen environment in which fish die but jellies thrive
distracting --> diffracted ethics --Haraway--> (as a metaphor to talk about) history of interaction, interference, reinforcement, difference =/= reflection or reflexivity: displacing the same elsewhere (in traditions of representation, searching for the authentic really real)
*diffraction: (depending on the phase differences and the amplitude of the light waves) elements of composite light (white light) are reinforced, weakened, or eliminated by each other alternately*
•scales of butterfly wings and fishes...
•modification of the form of a word to express the different grammatical relations into which it may enter
•to put concerns, entities, relationships, and actions into process [-to put your found object into process of interference]
•[*]diffraction: mapping of[...]
(27)[...notes/Mona rat race.txt]%35.7[...]/>
•limited advertising
•domestically produced dramatic series focused firmly on the romanticized historical past
{projective ideals =/= actual experiential realities of socialism}==> layer of ironic distance between [media (television) and its viewers]
(1990s following the Soviet empire's disintegration -->) ironic overidentification ==> nostalgia
--Imre--> evasion of television allows for nostalgia to be misframed and misappropriated as a sentiment that marks the end of socialism [temporally and clearly demarcates backward-looking postsocialist populations from forward-looking (Western) observers]
----> takes into account television's (and internet social media) relevance to collective memory
post-X nostalgia: a near-visceral yearning for the false sense of safety derived from the memory of X (fetishistically attached to public personas or consumer products of the past)
nostalgia: an interpretive framework }<-- **sense of intimate sociality disrupted by the collapse of a centralized system of governance and the influx of globalization**
nostalgia is a discourse (that is not specific to Eastern Europe) populations disappointed with and unequipped to deal with the advent of market democracy
there are more than one way of (content of) longing
television: a medium whose chief mode of operation is in reruns, recombinations, circulating formats and generic adaptations that constantly interweave national, regional and global scales ~= digital social media
(Imre > Boyer) to trace nostalgia back to the intellectual origins of European cultural nationalisms
...diverse and contradictory sentiments that make us see European cultures conjoined in mutual relationships of dependence, rather than separation
(Imre -->) *nostalgia as something by definition national at its core*
nostalgia --foreground--> coexistence of different temporalities in the present
postsocialist nostalgia in Romania is similar in structure to late socialist nostalgia of the 1980s in Hungary
manage feelings of dislocation ==> longing for national homes
~~--> preference for literature and high art as expressions of what has been identified as cultural nationalism (“national tradition = tradition invested in high art”) + perceived illegitimacy of popular cultural production and consumption (concealed by the allegedly rebellious “dissident” status of intellectuals) ==organize==> the contents of collective memory
Imre --> racialized underpinnings of allegedly “pure” aesthetic judgments
inherently nostalgic and pre-modern postsocialist population <==> Western Europe as the epicentre of progressive scientific modernity
television's capacity for personalization and narrativization
[...]
(28)[...notes/Mona rat race.txt]%39[...]trigger--> postsocialist nostalgia)
•
}--> depoliticized reminiscences ==> an image of (socialist) sociality as a natural connecting glue among citizens gathered around the warm glow of their favourite singers and cabaret actors
FIDESZ = alarming racism + anti-Semitism + drastic neoliberal economic restructuring --> television = interfaces of official state nationalism + commercial purposes of a nostalgia industry
(ghost of dictators in) humorous commercial context:
•Tito in post-Yugoslav republic commercials (as anti-capitalist and anti-commercialist hero)
•Ceausescu in commercials in Romania (old footage of him walking his dog in car tires ads)
•
}--Imre--> (blending) *top-down history lessons* + the work of *popular memory* ==> punctuate contemporary continuities with the communist regime that are taboo in official narratives but prevalent in popular perceptions of history
(==Georgescu==> counter-memory <-- does it assist coming to terms with the past, processing the paralyzing past and the humiliating present of globalization coupled with reactionary state control)
socialist advertising (--> promoted products and services that had not competition in the absence of a real market) ==now==> a sense of awkwardness (absurdity of an era) --> an oxymoron ==> (the ads’) appeal ==guarantee==> the authenticity of remembering + mutual recognition (among members of the nostalgic community) ----> *longing for a bond specific to an elusive era*
(for late socialism --Imre-->) [*]nostalgia: a popular and essential compensatory gesture to make up for the loss of a contradictory temporality
+
a mode of continuity with an era that was already nostalgic for the unrealized transformative potential (of real socialism)
(Yurchak's) *frozen present* = the time of nostalgia
}<== late socialist culture itself lived in a nostalgic mode, at a certain ironic, knowing distance from what it was supposed to be according to the memories of the heroic 40s-50s and the remnants of socialist propaganda --> *a familiar ironic mode of experiencing history vicariously* (in a way that is experienced in the imagination through the actions of another person)
(looking at televisual nostalgia -->) late socialism ==> an affect & epistemology that can only access the “authentic” through contradiction ambivalence self-reflective irony
<--Holdsworth-- expression of present anxieties about history and memory in general
...................................
___[notes Tehran 2023]___
semiotics: study of the differnce between “what you say ~/= what they understand”
(my fundamentals:)
*sharing =/= communicating*
آشپز دیو سپید
it is said that the White Div had a cook --> exploring the cosmology of Div (in Shahn[...]
(29)[...notes/Mona rat race.txt]%39.2[...]ctures,
interlocking (matching temporally),
species --> (gene pool of a ...) = an organic stratified structure
stratifies structures involve simple form of causal relations---one arrow from cause to effect [we can see this modality in the creation of institutions]
coal is the product of one of several types of mineralization that organic matter can undergo, and submitted by “civilizations” to deposit intensive exploitation --> flow of nonhuman energy ==> fuel its industrial revolution
industrial age = the crossing of a bifurcation where previous autocatalytic dynamics come to form a self-sustaining autocatalytic loop.
(both) industrial revolution and biological evolution, they lack [rpgressive direction nor consistent drive toward complexification---some species complexity while others simplify
cities as real transformers of matter and energy
cities are open or dissipative (esraf اسراف) systems, with matter-energy flowing in and out continuously
(in autocatalytic loops) the trigger-flow interactions: interlocks a series of separately reproductive systems into a single interactive reproductive system
antimarket ---money--> mining regions ==> intensified coa extraction ==> iron production ---> [steam] mechanical energy ---> cotton textiles ---> flow of profits ===money==> experimentation with coal, iron, steam
skill / know-how = catalytic info
(info capable of bringing together and amplifying flow of energy and materials)
economies of agglomeration (anbashtegi انباشتگی)
the law of diminishing returns (bazdeh nozuli بازده نزولی)
a point at which the level of profits or benefits gained is less than the amount of money or energy invested. (image)
illumination --> coal gas
motorization --> steamr />
knowledge is an input of production which exacts high transaction costs. only where patents are perfectly enforceable will information be allowed to flow through markets, else antimarkets will prefer to internalize it into their hierarchies. one way a corporate hierarchy may internalize knowledge is by funding a research laboratory.
at some point urban societies would have reached a point of saturation, and the intensification would have ceased. but electricity simultaneously increased the flow of energy and the potential uses of that energy.
automated formal systems ==> victory of analytical over embodied knowledge (the self-taught inventor of the 19th century)
--> unbalance of power between informal and formal knowledge
(factory = planned autocatalytic loop)
the science of centralization
-powerful computers allow the centralized control of geographically dis[...]
(30)[...notes/hayula notes.txt]%43.5[...]hers simplify
cities as real transformers of matter and energy
cities are open or dissipative (esraf اسراف) systems, with matter-energy flowing in and out continuously
(in autocatalytic loops) the trigger-flow interactions: interlocks a series of separately reproductive systems into a single interactive reproductive system
antimarket ---money--> mining regions ==> intensified coa extraction ==> iron production ---> [steam] mechanical energy ---> cotton textiles ---> flow of profits ===money==> experimentation with coal, iron, steam
skill / know-how = catalytic info
(info capable of bringing together and amplifying flow of energy and materials)
economies of agglomeration (anbashtegi انباشتگی)
the law of diminishing returns (bazdeh nozuli بازده نزولی)
a point at which the level of profits or benefits gained is less than the amount of money or energy invested. (image)
illumination --> coal gas
motorization --> steam
knowledge is an input of production which exacts high transaction costs. only where patents are perfectly enforceable will information be allowed to flow through markets, else antimarkets will prefer to internalize it into their hierarchies. one way a corporate hierarchy may internalize knowledge is by funding a research laboratory.
at some point urban societies would have reached a point of saturation, and the intensification would have ceased. but electricity simultaneously increased the flow of energy and the potential uses of that energy.
automated formal systems ==> victory of analytical over embodied knowledge (the self-taught inventor of the 19th century)
--> unbalance of power between informal and formal knowledge
(factory = planned autocatalytic loop)
the science of centralization
-powerful computers allow the centralized control of geographically dispersed activities---coordinate and monitor compliance with central plans ==> internalization of antimarket institutions
the fully coexistence of the autocatalytic loops:
the digital / the energetic / the material
==> accumulation of hierarchical structures
are computers evolving in the direction of routinization?
-eroding the combinatorial richness of knowledge and making flows of information ever more sterile?
future turns out to belong to hierarchies?
-human history is a narrative of contingencies, not necessities, of missed opportunities to follow different routes of development, not of a nonlinear succession of ways to convert energy, matter, and information into cultural products.
[...]
...................................
the gene tells the fle[...]
(31)[...notes/hayula notes.txt]%43.5[...]
a point at which the level of profits or benefits gained is less than the amount of money or energy invested. (image)
illumination --> coal gas
motorization --> steam
knowledge is an input of production which exacts high transaction costs. only where patents are perfectly enforceable will information be allowed to flow through markets, else antimarkets will prefer to internalize it into their hierarchies. one way a corporate hierarchy may internalize knowledge is by funding a research laboratory.
at some point urban societies would have reached a point of saturation, and the intensification would have ceased. but electricity simultaneously increased the flow of energy and the potential uses of that energy.
automated formal systems ==> victory of analytical over embodied knowledge (the self-taught inventor of the 19th century)
--> unbalance of power between informal and formal knowledge
(factory = planned autocatalytic loop)
the science of centralization
-powerful computers allow the centralized control of geographically dispersed activities---coordinate and monitor compliance with central plans ==> internalization of antimarket institutions
the fully coexistence of the autocatalytic loops:
the digital / the energetic / the material
==> accumulation of hierarchical structures
are computers evolving in the direction of routinization?
-eroding the combinatorial richness of knowledge and making flows of information ever more sterile?
future turns out to belong to hierarchies?
-human history is a narrative of contingencies, not necessities, of missed opportunities to follow different routes of development, not of a nonlinear succession of ways to convert energy, matter, and information into cultural products.
[...]
...................................
the gene tells the flesh: “you are a human” or “you are a...”
**the flesh does not know any organs, continues pulsing to its own rhythms
(how to understand) activities of processes in other spheres of reality
living creatures and their inorganic counterparts
(G. Simmons:) “the flow of energy and mineral nutrients through an ecosystem manifest themselves as actual animals and plants of a particular species.”
biomass = circulation of flesh
plants biting into the system of solar radiation---capturing its sugars
in a sense “higher” animals are just fancy decorations in an ecosystem
(decorative large predators)
ecosystem = succession of plant assemblages ==> stable states ==> climax
ecosystem = a blind groping from stable state to stable state in which each plant assemblage creates [...]
(33)[...notes/hayula notes.txt]%43.5[...]horitarian discourse
@Inga
--> ***a brief moment, a world where the difference between chiefs (leader-like speaker, am i like that in my performance lectures?) and nonchiefs (listeners, his children) can be effective***
xxxxxx
...................................
theory (is either): *powerful* (accounting for a limited number of features valid for a great number of cases) {extensionally oriented, for example comparative or statistical analysis} =/= *expressive* (accounting for a great number of features belonging to a limited number of cases) {intentionally oriented, for example clinical case studies}
extensional --> generalizing
‘ethnography ==> reduction of complexity’ =/= complexity is precisely what characterizes ethnography
counterintuitive ==give==> representation its psychological salience
the experience of dreaming is full of counterintuitive representations (rapidly forgotten)
counterintuitive context of ritual communication --> successful propagation of a representation (memorable)
for example recitation of shamanistic chants --construct--> an acoustic mask =/= convey meaningful message
for religion (and marketing?) culturally successful representation : *a counterintuitive representation formulated within counterintuitive conditions of communication*
}--Severi--> we need a more expressive theory of cultural propagation (<-- my try in telegram bestiary text)
doctrinal (semantic memory) and imagistic (episodic memory) religious modes
(how to better be understand the contemporary art's drive to) *ritual communication* --> performed through both action & speech
•the context: establishment of a particular form of interaction (from a series of contradictory connotations, being two things at the same time --> symbolic transformation) ==construct==> a special identity of the participants
--> xxxx جمع گرایانه syncretistic movement @apass (used as an instrument of resistance?)
messianism = intense propagation + paradoxical identification
--> convert entire populations in a short amount of time
pragmatics of communication --> appearance of a paradoxical “I” personified by the prophet
(warrior shaman messiah's) contradictory self-definition ==able==> enunciate paradoxical statements
--Severi--> to be faithful to the local tradition
Appache --> opposition to Christianity take the firm of conceptualizing Christianity as a different religion
•absorbing but not understanding the elements (of Christian religion) ~= being impressed by story {<-- i do this in my artistic work but i don't ask for devotion or trust}
--> using typical imagistic methods, ritual of dance
the old man Arnold
chant ([...]
(34)[...notes/hayula notes.txt]%44.4[...]e’
}----> acknowledge the importance of traditional *social theory* in identifying gross inequalities + advocate a posthuman relationism that moves *from critique to production* ==> *new and surprising connections between modes of existence* (for example)
•did the typical American diet play any role in engendering the widespread susceptibility to the propaganda leading up to the invasion of Iraq?
•do sand storms make a difference to the spread of socalled sectarian violence?
•does mercury help enact autism?
•what if serious adoption practices for and by the elderly became common?
•what if nations that are worried about low birth rates (Denmark, Germany, Japan, Russia, white America, more) acknowledged that fear of immigrants is a big problem, and that racial purity projects and fantasies drive resurgent pronatalism?
posthuman: a mode of listening for the nonhuman + simultaneously acknowledging the impossibility of fully hearing it --> impossible position ==expand==> our range of socialities, causalities, temporalities and ethics because it contains the **stubborn anthropomorphic residual** within any ‘new’ theory of society
--> (not infinite) co-constitution of the social + the extra-social (vaccines & markets, planetary systems & telescopes, catastrophes & laws, etc.)
feminist science studies *demand a normative responsibility* towards ontological inclusivity and humility
(now that there is no objective -->) interrogatives are object-makers
*strangeness (of nonhuman life) [acts as a guide] --> mobilising new prepositions of connection ==> to think differently about the social ==> new conceptions of society (as planetmate, messmate, natureculture, mindbody, thing-power, odd kin, etc.)
parallels drawn between theories of evolution & theories of social change:
•Gould --> concept of punctuated equilibrium
•Serres --> ontology of the social as parasitism
•Hayles --> translation of epigenesis and technogenesis
•
{phenomenon of serial endosymbiosis theory <-- social theorists deploy this in the search for accounts of how change and creativity originate}--> (bio-econornic context) *symbiosis* has long been recognised as a theory which demonstrates the co-constitution of the social and the biological
=/= Darwinian story of: small variations, random mutation, long time scales, natural selection, fitness and incremental development:
•complexity derived by brute mechanical climbing from the base already built by the efforts of earlier climbing
•unit of change: the gene, or individual organism, the zoocentric, ‘big like us’ epistemic culture of both science and social science (=/= weird worldings of protists, archea, eukaryotes [Wertheim])
bacteriology ==> new organisms were often stemmed from profound and prolonged symbiotic relati[...]
(35)[...otes on kinect performance.txt]%46.4[...]phy --> scientized for a momden audience (by Descartes 17th century) --> special status of human <-- seen as a totally transparent, secular, scientific, liberal way of thinking about the world
humanism = a belief in progress (implicitly conceived as a technological instrumental profit-oriented) + technological masery over nature + ‘human =/= animal’ + therapeutic approach to scientific inquiry }<-- a 19th century anachronism --> deeply ingrained in contemporary self-consciousness and everyday common sense
human: hero of liberty <-- french in origin, political in purpose
August Comte --> the universe can only e understood when the scientific exploration of phenomena was separated from supernatural superstition =/= ajayeb
Campbell making the case --> humanism needs to be deconstructed (not in a blithe نرم وملایم postmodern discursive way, rather) the definitions of what it means to be human are of life-changing importance --> humanism's supposed universality and transparency masks the fact that it is *an inherited western relatively recent philosophical perspective of the world*
in consumer research --> human: culturally inflected, psychosocial producer of + produced by the market =/= human: a disembodied information-processor with a rationalistic indentity and a computatinoal approach to the market
--Campbell--> how can interpretative consumer research benefit from a perspective which acknowledges this ideology of humanism?
the term posthuman has been used to describe anything which extends human capcity --ironically--> something as ubiquitous banal ancient and human as *tool-use* could itself be described as posthuman (Hayles, Stiegler, Wills) ==> **posthuman is as ancient as the human itself** }--> [*]posthuman: (a radical recognition that) technological = *originary logic* + *ethical sensibility* (= a stepping-out [=/= coming-after] of the enclosure of what is only important and necessary to the human)
•a concept that draws attention to the cracks that have always existed in the water-light descriptions of the human
•the ethical and radical realisation that the human only comes into existence by the work of (organic + technological) nonhuman others
cyborg --> associated with liberatory modes of identity
**technology deconstructs everyday human experience of agency, free will, choice, self** @apass
21st century --> technology is the center of critical thought about culture and nature (--> that is why it became organically part of my ajayeb research)--> *to think about technology in a manner which reflects its ubiquity, its deeper symbolic and aesthetic dimensions, the way in which it can radically chnage humanness and human-centered approaches
(humanistic epistemology ==>) mode of the human:
1. information processor
2.[...]
(36)[...otes on kinect performance.txt]%46.7[...]part of my ajayeb research)--> *to think about technology in a manner which reflects its ubiquity, its deeper symbolic and aesthetic dimensions, the way in which it can radically chnage humanness and human-centered approaches
(humanistic epistemology ==>) mode of the human:
1. information processor
2. cognitive subject
3. cultural subject
posthuman mode:
1. to widen the temporal range of research (deep future, deep past)
2. take the form of an ethical inquiry (where the human is no longer the center of the world)
3. to think about the ontology of technology
4. the relationship of the human and the nonhuman (sustainability)
20th century --> gene
21st century --> posthuman (postgenetic metaphors)
robotic revolution + biotechnology revolution > agricultural revolution + industrial revolution + information revolution
(consumer research started to develop an outlook that) things are just as complex and social as people
•brand: entities that talk to and interact with other brands, entities that form relationships with humans
(lives that seem to exist in on the edges of simple humanist life:)
•*massive* life of market
•*excessive* life of the brnad image
•*virtual* life of Facebook
•
consumer research focuses on the ontological and epistemological givens of only the consumer
(Turkle theorizing) how consumers change through their relationship with the nonhuman
•children view certain objects in the world around them as having degrees of aliveness
•children who have grown up with computers do not experience a dichotomy between biological and computatinoal processes
•playing with a toy like transformers, the toy shifs from being machines to being robots to being animals --learning--> fluid boundaries between mechanism and flesh
•(the ontological stickiness of the) [*]computer: a mind that is not yet a mind, inanimate yet interactive, it does not think yet neither is it external to thought
(Menser + Aronowitz) television: a complex object constituted by and related to many fields (solid-state physics, politics, etc.)
Latour...
}--> (such way of theorizing ==> precondition of) an era where radically mew technologies produce entities as indefinable complex global (as the Human Genome project) biofuel supply-chains or climate change models [--> also cryptocurrencies, blockchain]
}--Campbell--> consumer researchers are creating new concepts and figurations in order to expand the borders of waht constitutes life [for example “living-product” metaphor]
(the problem of the) [ontological division of] consumer =/= world of objects ==> (ideological move -->) privileges human : it is understood by the human, because the human (the only source of analytical [...]
(38)[...otes on kinect performance.txt]%46.7[...])
•the era we exist in is the “information age”
•the world is “networked”
•marheting is “service-dominant”
--Campbell--> what realities do the terms “information” “network” “service-dominant” create, unconceal, conceal?
==> questions of:
-what is the consumer?
-the nature of consumer consciousness, knowledge, desire
*far from being a neutral uncomplicated relationship, consumers develop strategic behaviors for *coping with technology* that is paradoxial + fantastical + ideological + multidimensional
(-Konzinets)
•DIY technologies: forms of competence redefined + redistributed between hardware & human
•technology & identity interpolate each other
global debates of:
•fear of genetic determination
•nature of consciousness --> similarities and differences between computation and human being
•
--> intimately concerned with the status of humanness
1990s theories of gift-giving, possession, labour, self-concept =/= *cyber consumer* --> circulation of desire and commodities in environments that are so highly mediated and technological that it begins to generate behavior and situations that are quite foreign to existing thinking about that markets are and what consumers want
**technology: an active force that both consumes & creates consumers**
(problem of) sustainability
1. to sustain: rest, retreat --> humannes is a major threat to all nonhuman planetary existence ==> the idea that radical threats to nonhumanness must be warded off by radical decreases in human population, consumption, normtive standards of living
<-- this notion of sustainability exists radically at the limits of human capability (more than ecological crisis or human inequality, more than the threat of terrorism or nuclear proliferation)
2. to sustain: to extend, strengthen --> the idea that if we are not here here then nothing on the planet has worth; if humans ado not exists, then the earth does not exists ==> our efforts of ecological sustainability are intrinsically human-centered [--(implicit attitude)--> prolonging humanness]==> ecological problem = crisis: an intense, short-lived episode in human history + it will be solved by high-technology solutions
technology has co-evolved with being throughout billions of years --Hayles--> (myriad profound subtle ways) to make nature
--paradox--> *it is “human nature” to use technology + technology changes “human nature”*
--Campbell--> ***while not everything is technical, everything is technological***
*posthuman stance (strategically oriented towards deep future, pays attention to the lives of nonhuman others) gets ontological with technology*
...................................
McQuire
defining the technological --activate--> the border between nature & culture = ([...]
(39)[...otes on kinect performance.txt]%46.9[...] nature
--paradox--> *it is “human nature” to use technology + technology changes “human nature”*
--Campbell--> ***while not everything is technical, everything is technological***
*posthuman stance (strategically oriented towards deep future, pays attention to the lives of nonhuman others) gets ontological with technology*
...................................
McQuire
defining the technological --activate--> the border between nature & culture = (the heart of) what it means to be human
...................................
[title]
system attic
...................................
(in my work with apass digital designs, i have been trying to negotiate with the notion of)
*technological gaze*
what new modes of subjectivity are filtered through technological gaze?
(?how) high-tech images are cultural artifacts
technological gaze's method to put its meaning together:
1. impossible subject-positioning
2. codification of flesh
3. visualization of scientific narrative
4. aestheticization of information
(Maturana + Varela) everything said is said by an observer =/= philosopher
marketing communication theory
[*]gaze: (a technical term for) the ways we visually consume images of people and places + the ways images are constructed to entertain & encourage certain ways of seeing
•(using psychoanalysis) Mulvey's gaze: the way in which the camera acts as the eyes and ears of the spectator, presenting ways of framing the world (power-laden + not neutral position) ==> certain understanding of the world is assumed
•Shroeder --> gaze signifies a psychological relationship of power --> the gazer is superior to the object of the gaze [---> go to zoo]
how “human” ways of experiencing the world are gradually being integrated with non-human, technological ways of perceiving and understanding reality:
•Baudrillard --> virtual gaze
•Virilio --> automation of perception (war weaponry --> the idea that in west we have technologies so advanced we achieve absolute vision)
•Balsamo --> cosmetic surgery (~= new visualization technologies) ==> new forms of dominance [---> go to Kardashians TV shows], *replacing the male gaze with a normative disembodied technical gaze
•Haraway --> technocratic gaze
•Strafford --> (starting in enlightenment) *automated spectralization* (in visual presentation of the world) --> the intention and purpose of the gaze became medicalized and technologized [---> go to cartography]
•
}--> (from technoscience to feminism) theorists have noticed a *splicing* of direct and tactile human perception of reality with another reality, one that is mediated and technical ==produce==> a new reality that negotiates the individual's knowledge of the[...]
(40)[...otes on kinect performance.txt]%47[...]990s
computers + information --> cybernetic theory: (stressed that) information patterns are more important in understanding organisms than materiality
*cybernetic view of the world --> information coded in pattern & randomness =/= material absence & presence*
•(both) human and technological = informational entities
•human = cyborg: (human conceived as) cybernetic organism
[?how] discourses (narratives + metaphors + symbols) of science and technology --Campbell--> use in advertisement to create meaning
**technological imagination --seize--> social imagination**
always reinforcing the *awesome power of technology to capture reality* (objectively + without any agenda)
•movie Fantastic Voyage 1966 <--Dijck-- fascination with envisioning the body from a different perspective
•status of foetus (float in black and white) <--Haraway-- meanings whose legitimacy comes from technological systems of perception
>
•[computer-generated images =/=?] camera-generated images <--Cartwright-- (paradox of) camera's role in capturing the real + camera's capacity to evoke emotion and present a sense of the unattainable ~= (to appear to be at once) both *magical* & *truthful* ==introduce==> new subjectivities into marketplace
mediation of visual phenomena through the eye of technology ~=> new sets of truths (about the body, environment, etc.) --often--> a **disembodied technological gaze looks at the body**
advertisement becomes more highly finished, excessively produced, artificialized --> a technological gaze is found in the discourse of advertising --> scientized & technologized images celebrate a particular view of ***life as information***
...................................
nature = figures + stories + images (~= topos, commonplace)
paying attention to nature like a child <-- Haraway
[*]trope: a verse interpolated into a liturgical text عبادات to embellish or amplify its meaning
language --> material-semiotic flesh
liturgical possibilities of nature
•Christian liturgical year
•Zaratusztrian nowruz
•star wars --?--> practice of turning tropes into worlds [--> war of imagess]
•war of words
•
(agonistic fields:)
military combat
sexual domination
security maintenance
market strategy
...................................
(techniques of the observer - september 9, 2012)
•What is the relation between the dematerialized digital imagery of the present and the so-called age of mechanical reproduction?
•ongoing abstraction of vision - Problems of vision
•transformation in the makeup of vision
•history of art <-> history of perception?
•onlooker (Zuschauer)
•historically important functions of[...]
(41)[...otes on kinect performance.txt]%47.1[...]ent a sense of the unattainable ~= (to appear to be at once) both *magical* & *truthful* ==introduce==> new subjectivities into marketplace
mediation of visual phenomena through the eye of technology ~=> new sets of truths (about the body, environment, etc.) --often--> a **disembodied technological gaze looks at the body**
advertisement becomes more highly finished, excessively produced, artificialized --> a technological gaze is found in the discourse of advertising --> scientized & technologized images celebrate a particular view of ***life as information***
...................................
nature = figures + stories + images (~= topos, commonplace)
paying attention to nature like a child <-- Haraway
[*]trope: a verse interpolated into a liturgical text عبادات to embellish or amplify its meaning
language --> material-semiotic flesh
liturgical possibilities of nature
>
•Christian liturgical year
•Zaratusztrian nowruz
•star wars --?--> practice of turning tropes into worlds [--> war of imagess]
•war of words
•
(agonistic fields:)
military combat
sexual domination
security maintenance
market strategy
...................................
(techniques of the observer - september 9, 2012)
•What is the relation between the dematerialized digital imagery of the present and the so-called age of mechanical reproduction?
•ongoing abstraction of vision - Problems of vision
•transformation in the makeup of vision
•history of art <-> history of perception?
•onlooker (Zuschauer)
•historically important functions of the human eye ==> medical, military, and police hierarchies
•Most of the historically important functions of the human eye are being supplanted by practices in which visch visual images no longer have any reference to the position of an observer in a “real,” optically perceived world.
•where abstract visual and linguistic elements coincide
•avoid mystifying it by recourse to technological explanations (this was my mistake!)
•an observer is more importantly one who sees within a prescribed set of possibilities, one who is embedded in a system of conventions and limitations.
•measurable in terms of objects and signs
•newly constituted human sciences in regulating and modifying the behavior of individuals.
•it was through these disciplines that the subject in a sense became visible
•passage from the geometrical optics of the seventeenth and eighteenth centuries to physiological optics
•to expose the idiosyncrasies of the “normal” eye
•Retinal afterimages, peripheral vision, binocular vision, and thresholds of attention
•outcome of a complex remaking of the individual as obser[...]
(42)[...otes on kinect performance.txt]%47.2[...]cryptotypr : categories of semantic organization
which translates the underlying metaphysics of a language into its overt or surface grammar.
...understanding of those deep-seated dynamics of meaning, of chosen and significant form, (that make up a culture)
it is exceedingly difficult for an outsider to, operating inevitably within the world-frame of his own tongue, to penetrate to the active symbolic depths of a foreign tongue.
---we reach for the bottom and stir up further darkness.
..a careful philosophically and poetically disciplined observation
beautifully logical (discrimination) about: causation, action, result
dynamic or energetic quality, directness of experience.
(these words for Shabnam?)
...all matters of the function of thinking
(why do i want to bring to her, to Shabnam, the quintessence of the rational?)
‘the inner music of meaning’
the german tenderness
german tender---zart
(in Shabnam's poetry : the clash between ‘mental’ and ‘psychic’ codes of recognition)
the villain is outside the law (of exchange)
...the court of words---in ikhvano safa animals demonstration
...when the market of life has closed down
faith and substitution of meaning
how can i tear you from your vows, and not myself use vows?
The faiths that are sworn (before every exchange or change)
a word for a woman bound by another sacred word --> breaking your oaths---in the age of ... (message to the tribalist, the son)
Don Juan: yesterday you gave me your word to come to dine with me.
A beautiful woman: yes where must i go?
Don Juan: give me your hand.
a madman /
outside the law of reason, a dog /
outside the law of man, a devil /
outside the law of god, a...
The hypocrite pays in appearance
devil dubing/subtitling the society of reasonable men
..mad dogs
law directs the circulation of goods. What does it mean for an object oriented thought?
Law directs the circulation of goods, women, promise; of representations, insults, jests
i, as the text of sina, will show you that...
An ordering relation is irreflexive, antisymmetric, and transitive
sequential to consequential
(the concern of narrative)
order of reason (one order among many other sequences)
reason has immense consequences, so does aesthetics
betterable better : finding a stronger one---Kelileh Demneh
the case is of a maximum
the tree of the “better”
a whole forest hidden by a single tree
‘possibility’ is always the higher point on the tree
if you kill me now, my time freezes and its order disappears.
([...]
(43)[...notes/notes Hermes.txt]%49.8[...]), through gaps and silences (Joy + Venkatesh), through stated and unstated (Stern), through the not seen or said (Rose)
reading: detailed and specific examination (of a piece of text) = لاروب dredging machine --> disturb the text (dissecting patiently and minutely the narrative, structure, syntax, figuration, images, metaphors, metonyms استعمال لفظ در معنای غیرحقیقی majaz) ==(draw out)==> complexities, ambiguities, aporias, ironies, taken-for-grantedness, just-is-ness
--imply--> a critique of objectivity
{revelation = disturbance}-->{alternative meaning = site of simultaneous deconstruction}
dynamics of reading (close reading)
1. working of a text hides itselg (images of soap powder, children's science homework, computer chips, etc.)
2. rigorous inspection of the text
3. text is not immune to interpretation (~ text reconfigures itself according to the touch of history, personality, method, intention, politics, culture of any given interpretation =/= closed space)
*reading = producing meaning* =/= reflecting
•Toyota's advertisement --> an image of gay family life --> the image converges on a notion of multicultural pansexual divergence --> market conditions under which homosexuality is accepted
•Joe Camel campaign --> Joe (from Joseph Old Testament) shortened in colloquial american usages to “Joe”, which by the 1930s began to designate anyone whose real name is unknown or connoted the “most typical” of any category of person [=/= dinosaurs] + camel: beast of burden and of humility (Aesop's fables) and as creatures of uncontrollable lust (from depiction by monks in medieval times to teach moral fables to the public)
performance of a textual sex change operation
(monotonality) monovisuality of the dominant visual message
logocentric: a transcendental signified to which the text refers
Plato's powerful attack on writing as “dead speech”: Socrates and Phaedrus walk in the countryside. Socrates recounts to him a myth about the origin of writing: the king Thamus is presented with a present from his son Theus; the gift of writing. Theus tells his father that the gift will make his people wise as it will improve their memory --✕--> Derrida shows that in the same argument Socrates goes on to describe speech as another sort of writing; he actually uses a writing metaphor to describe the “true nature” of speech “not merely as a knowing, living, animate discourse, but as an inscription of truth in the soul”
deconstruction =/= re-interpretation
| |
impossible + providing a
plausible story different story
deconstructive reading (idiosyncratic to the text) ==offer==> multiple & contradictory potential meanings to the text
Derr[...]
(44)[...notes/Derrida old notes.txt]%51.9[...] />
scenography in artistic research
my early interest in stage design {~ use of backdrops in capturing the essence of a play or story --> a way to *establish setting* [=/= scene] --> sense of (not necessarily authentic) history, calling for the patina of history} ==> my recent scenic paintings --present--> *visual stream of consciousness* ~= diorama ~= to capture the essence of a practice interest optic episteme (--> establish a setting to get caught lured)
(in my work: assumption of)
symbolic use of visual elements --> collective consciousness + revitalized forms ==> vision of a larger culture : capturing a gestalt = everyone can understand
Shake, Rattle and Roll
romance, light sex, and comedy segments---laced in horror
(Tolentino)
horror genre
==> big young stars performing non-iconic roles
~= (analogue of [collective]) anxiety (of nation?) : making-do processes and mechanisms of ordinary people + imperative of profit and state formation
--> how (mis)governance get to be represented + how citizenry is enforced and embodied (at the ground level)
Philippines: from Marcos dictatorship --to--> neoliberalism: privatized, deregulated, commercialized, marketized public services
•Crane using psychoanalytical tropes --> horror = everyday terror
[*]horror: excessive communication
•Creed using trope of monstrous-feminine --> horror = gestalten deeds in adjection and castration
•Lim --> *horror = temporal critique* {fantastic local horror =/= historical time, supernaturalism, occult modes of thinking encoded in fantastic narratives}
[Bergson > Lim > Tolentino:] horror --> heterogeneous temporality, heteroglossia: multiple tongues, to disengage in certain (nation) formations
horrific real
translation of historical terror in filmic horror
historical real + filmic mobilization --render--> real as porous & artificial
horror --Tolentino--> transhistorical (transgressional) continuity of the project of desire & pleasure
--> masochistic viewing experience + trajectory of critique
(during Marcos order in Philippines -->) horror genre talks about the popular dialectics of the known & unknown, moral & immoral, inclusion & exclusion, defeat & triumph, struggle & redemption, normal & abnormal, reality & alternative realities, religious & secular
•horror provides a cultural trope for the imagination of the nation
anxious state in horror films --represent--> anxious state in ... (nation-formation, citizenship, etc.) --> irony: (the anxious state) it is not what it is
----> [*]viewing: a sadomasochistic act [you know it is frightful (or garbage) yet enjoy viewing (in KHM we called it hate-watching)] --> pervers pleasure ==> individual and social categories to remain constantly in a flux
[...]
(45)[...notes/note jinn.txt]%64.7[...]rary interest:) *librarianship and teaching are both professions that resist commodification because they rely on embodied labor and personal interaction*
*people-centric work* (like library science and education)
quantitative =/= qualitative
measurable =/= descriptive
(objective concepts)
--> (Calvert reading) the ostensibly qualitative, measurable, and hence objective concepts of competition and competitiveness stand in contrast with qualitative, descriptive concepts of both “culture and collaboration”
to open up some of the ‘literature of’
(Calvert working on) the implicit notion that competition and innovation are a natural fit --> the “measure, controlm and automatic” rationality of US-style economic competition
difficult to commodify
difficult to describe
not taking apparent differences (between men and women, human and animal,,) to be timeless, necessary, or inevitable --> descriptive =/= prescriptive (descriptions not intended to be prescriptive) --> *to historicize and denaturalize concepts (of competition, innovation,,)*
Bowker + Leigh Star > Calvert: *things perceived as real are real in their consequences*
market competitiveness has a plethora[~ excess, افراط ,ازدياد] of measures --✕--> profit: the seller-centric proxy measure of consumer interest
“our idealized notion of competition as a generator of innovation black-boxes a host of processes for competition, including unfair practices, externalizing costs, marketing, deception, and deskilling.”
(our idealized notion of:){ competition ==> innovation }--black-boxes--> (a host of) processes for competition:
•unfair practices
•externalizing costs
•marketing
•deception
•deskilling
•
individualistic and social Darwinist overtones
[*]inovation: a form of wishful thinking that aims to bring about the desired transformations without the associated costs in time and human effort (Suchman & Bishop)
(‘labor-intensive artistic work’: noninovative creative work; deepen the density of curiosity;)
capitalism continuously applies new technology designed to fragment and deskill labor, so that labor becomes cheaper and subject to greater control (Wajcman)
(sometimes) obsolescence is created through minor redesigns of consumer commodities
“let's sell more” ~-> undesirable consequences for human rights, global trade in rare metals, and toxic waste disposal
[*]technological determinism and optimism: the belief that the present social arrangements and technologies were the inevitable byproducts of historical developement, and that any problems entailed in our technologies and their production processes can be eliminated with further technological innovations
[...]
(46)[...notes/khmarchive.txt]%69.3[...]
-the additive understanding of “+” pictures time and space as two geometric planes that intersect =/= ‘spacetime’ there is no need to explain how they come together, because nothing stands between them
“a woman's survival depends upon calling people into classification”
“...hair-trigger judgments about gender lead to romance as well as lethal exchange.”
...................................
Verran in her work with Yoruba (West African) and Yolngu (Aboriginal Australian)
=/= thinking of numbers used in enumerating the real world as helping us to work relation ==> numbers (and mathematical objects) as cognitive tools
elements of schooling --> learning to use mathematical tools
*can number be considered as an inventive frontier in social, cultural, political and moral life?* --Verran--> *number = materialized relations*, enumerated materiality
people having kin relations
people are relations (in an embodied sense + semiotic in the sense of expressing a formal relation [for example wife/husband])
example:
•in river water --> taking numbers as semiotic = to identify numbers as the formal relation unity/plurality
•in working markets --> numbers enact generalizing iconically in the whole/parts mode
--**--> numbers as particulars, in place and time, in situ, realized in specific practical ways
Platonist account of number
intuitionist account of number
instrumentalist account of number
Iranian accounr of number
(Verran's rhetoric --> the term) semiotic (an opaque term, both vague and highly technical) + material modifies
(Verran not refering to) [*]semiotic: the summoning up the baroque complexity of French structuralist and post-structuralist thought, and alternatively the specific categorical proposals of Peirce's philosophy and its offspring, american pragmatism.
the paradox of worlds as already/always meaningful, recognizing that doing worlds as knowable (whether by science or by trading) or for that matter through Yoruba, or Yolngu knowledge traditions --involves--> engaging with the world as it is here and now --accepts--> *studying ‘forms of life’ and ‘language games’ as complex clots of signs and collective actions*
--Peirce--> numbers can be:
•iconic (icons are deeply coconstitutive with clots of collective actions that generate entities)
•indexical
•symbolic (symbols and their objects enact a relation of supervenience امر غير مترقبه, objects are accepted as affecting and effecting their signs but not vice-versa)
--> degrees of reciprocal co-constitution of signs and collective embodied and embedded actions in which objects come to life
--Verran--> ethnographically found forms of the workings of signs
(depending on) how[...]
(49)[...notes/khmarchive.txt]%71.3[...]r, policy, culture, biology, perception, value, force, sensibilities, practices, and discourses
-sensorial, algorithmic, material, and territorial makeshift infrastructures enabling digital cultures in India today
cultures of pirated workarounds (jugaad) in digital technologies
emergent digital cultures
stratified data
*hacking empiricism: a self-reflective practice of linking a problem to both its ecology of sense and sensation and to its processes and dimensions of change*
•empiricism --> pragmatic experimentations in becoming other
•[*]hacking: (informalized workaround practices) inchoate unvollständig movement of workaround, informal (disorganized), extralegal, democratic, subaltern, collective repurposing of found materials shifting ecologies from relative stasis to absolute flux, at times and usually in the interests of narrow class segments, in innovative and “game-changing” ways
ecologies of workaround practices
...subaltern and autonomous sensibility imprisoned and controlled by forms of monopoly and habituation
...nodes of algorithmic capital
traverse and exceed
islamophobic co-branding of Israel and India
marketing and hacking of digital cultures
social practice / hacking
pragmatic, ad hoc, networked approach (to an obstacle)
sufficient reason proceeding through intuition as much as probability
**what workaround repurposes our relation to technology and technique itself? <--Rai-- collective experiment in pragmatizing in mobile ecologies
heterodox political economy of contemporary digital capitalist control + its parasitical and autonomous pirate kingdoms (Sundaram > Rai)
Foucault --> ****knowledge was not made for understanding, it was made for cutting****
entrepreneurial capture of digital cultures and their hacking (in India)
-what is the force, sense, and value of the habituation (of CG hacking, of pragmatic experimentation habits)? --Sina--> (question of) passage between affective states
-(how can we?) better diagram through connecting relations and functions of force, value, and sense in (pirated & corporate) contemporary digital media infrastructures
(how to understand effectively the knots of) ***technoperceptual*** (becoming, relations, assemblages, habituation)
negotiating the digital (irreducible to capitalist strategies of value capture ~ resistance form)
the ecology of sense and sensation that jugaad events [technical animation CG] operate through (and happen in) *requires specific pirate infrastructures*
Rai's jugaad --affirm--> becoming through a counteractualization of the infrastructures of postdigital cultures
strategic narratives of acts of consumption --> sources of new[...]
(50)[...notes/khmarchive.txt]%71.7[...]the foundation, in terms of a Marxian-inspired historicism, of new truths for a postmodernist thought
•(Vattimo's use of) nihilism as weapon to attack notions of ‘truth’ and ‘reason’ (in western metaphysics) ==>
◦‘logic = (just another kind of) rhetoric’
◦‘truth = will to power (by those who claim to be seeking truth over those who are being addressed by them)’
◦‘science and technology = dominating metaphysical systems’
--✕--> (eliminated any) possibility of a dialogue with cultures that are truly other as the rational metaphysics of science and technology
(the idea of) plurality of cultures and discourses must become a basic premise of postmodernist thought ==> widespread and widely pluralistic religious revival [+ excessive indulgence in relativism]
(the meaning of) morality and principles of justice in a postmodern world: [democracy's western ethos:]
•recognition of human needs
•courage
>
•solidarity
•justice
•prudence
•(virtue of) participating in rational discourse
(Sardar's reading:)
•stating the obvious with a sense of grand discovery is an essential postmodern disease
•what modern science and technology, free market economy and multinational corporations are doing in the name of freedom, justice and fairness
--> despite wonderful sentiments, and all the arguments for justice and equify, we end up with more of the same
(problem of the East with) modernity: a European cultural construct based on specific historical legacy and condition, and its basic goal has always been to shape science, politics, arts, morality and the world according to its own image and inner logic
+
much of postmodernist thought is a sitnilar European construct and continues the old programme in a renewed attempt to justify neomarxism or new brands of liberal humanism
-what is a ais a a genuine, radical departure from postmodernism?
religiosity: that which transcends the world (can be expressed in Fascism, Communism, Nationalism, Scientism, Aestheticism, Nuclearism, or in several other secular religions)
[*]secularism: a dishonest kind of religiosity***
(mark of out time:) *necessity of recovering our sense of oneness with nature* <-- our total alienation
[?my artistic research is the very expression of] (Griffin's) postmodernism : a new relationship with the past (and the future) <-- postmodernism acknowledges, appreciates and wants to learn from the wisdom of traditional societies ~= neoconservative religious fundamentalism =/= constructive nihilism
[the strive for a new ‘enchanted science’ (=/= sacred science) that] overcomes the separation between truth and virtue, value and fact, ethics and practical necessity
(Falk's) Disneyland postmodernism:
•abstract affirmation o[...]
(51)[...notes/khmarchive.txt]%72.5[...]both belong to the same practice ==> library
(Goethe:) search nothing beyond the phenomena
...................................
Morris
movement of commerce's subject (=/= walking of the Parisian flaneur)
plaque's morbid sentimen --> evades the reduction of signs to mere reference
[*]public art: the art of a world bifurcated by capital --tending--> *monumentality: an exaggerated literality + excess of scale (incapable of irony)
(of image -->) textuality: something lurking off that bids us engage the ambiguity
metonym
critique: (analogy of) a movement toward the outside
a grammatical negative can never efface what it attempts to contradict
a call for judgment hides in the defensive gesture
criminality: departure from (or failure) to recognize a law
new violence
•violence against the sovereignty of local subjects
•violence against an internationalized regime that increasingly claimed exclusive sovereignty for itself
...................................
ethnography of capitalist crisis (a project on:)
•the politics of [*]transparency: the ideological pointing stick by which the market has appropriated for itself the function of regulating the state (where it was the function of the state to regulate the market)
•how capitalism ([Morris] in Thailand) disguises itself as mere monetization
•how money's total and totalizing meditations have come to be experienced in the contrary idioms of immediacy and eternal present-being
•
([i am] learning with Morris) ethnography of crisis
-how capitalism in Thailand disguises itself as mere monetization
-how money's (total and totalizing) mediations have come to be experienced in the contrary idioms of immediacy (and eternal present-being)
-rhetorics of transparency and visibility (conceived in aesthetic domains)
(narcissistic act of) teletechnic encompassment
*spirit mediumship*
[auratic threshold of representation]
(the nationally renowned spirit medium) Chuchad, flamboyant media savvy
daguerreotypy: a demonic receiving device that had the capacity to retain and thereby diminish the photographed subject's substance
(in Thai) kaan thaay [taking, wasting] ruup [picture]
•Thai word for photography
•concomitant transformation and discharge
--✕--> spirit practices were brought into conversation with the mass media
•conceptualized largely in terms of atavism and/or residue (repressed orgiastic impulse buried)
•(located on the periphery of) the *nation's geo-body* [=/= state's formed public]
(from the perspective of rationalist Buddhist orthodoxy [and in the case of iranian superstitions, Holakouee خرافه khorafe] -->) mediumship: (i[...]
(52)[...notes/khmarchive.txt]%72.8[...]
*spirit mediumship*
[auratic threshold of representation]
(the nationally renowned spirit medium) Chuchad, flamboyant media savvy
daguerreotypy: a demonic receiving device that had the capacity to retain and thereby diminish the photographed subject's substance
(in Thai) kaan thaay [taking, wasting] ruup [picture]
•Thai word for photography
•concomitant transformation and discharge
--✕--> spirit practices were brought into conversation with the mass media
•conceptualized largely in terms of atavism and/or residue (repressed orgiastic impulse buried)
•(located on the periphery of) the *nation's geo-body* [=/= state's formed public]
(from the perspective of rationalist Buddhist orthodoxy [and in the case of iranian superstitions, Holakouee خرافه khorafe] -->) mediumship: (imagined as) a temporal interruption of the nation's modernity
communist occult practices
emasculating magic
phantasmatic triad of nation, religion, monarch
mediums = state's other
[today]
•identification between the local and the global (facilitated by transnational communication systems) compete with those of the nationalism
•*market-based discourses of civic politics in the anticipation of being seen from afar by a multinational media audience*
•
mediumship reborn as...
•circulating along with its own images
•part of an endlessly proliferating series (=/= double of a lost original) in which it merely seeks to be legible as an image of its displaced self
[a figure many artists today want to be: spirit] *medium* (profession of epiphanic discovery) --transmitting--> paranoiac messages --prophesying--> boundary penetration (originated with the state)
(revolution reduced to) the status of mise-en-scene
bourgeois democracy
market-based discourses of civic politics
simulacral space of the new mediascape
(Chuchad's promise of authenticity -->) violent authenticity of an exposure in which mediumship's representations would be renounced --> *techniques of the performance themselves become the object of performative inscription*
history of religious legitimacies
populist conservative monk --> religious sermon in the format of emphatically dialogic, using vernacular forms and local dialects to disseminate [--> content remaines deeply orthodox in its valorization of the foundational texts + its ritualist inscription]
+
medium's anti-ontological discovery
~=>
either there is nothing to transmit or there is no means of transmission = silence or white noise
Phra Phyom --> embodiment of fame itself, a bastardized auratic presence that is always arriving (~ imminent without specification)
-what drew these people to this[...]
(54)[...notes/khmarchive.txt]%72.8[...]rmed public]
(from the perspective of rationalist Buddhist orthodoxy [and in the case of iranian superstitions, Holakouee خرافه khorafe] -->) mediumship: (imagined as) a temporal interruption of the nation's modernity
communist occult practices
emasculating magic
phantasmatic triad of nation, religion, monarch
mediums = state's other
[today]
•identification between the local and the global (facilitated by transnational communication systems) compete with those of the nationalism
•*market-based discourses of civic politics in the anticipation of being seen from afar by a multinational media audience*
•
mediumship reborn as...
•circulating along with its own images
•part of an endlessly proliferating series (=/= double of a lost original) in which it merely seeks to be legible as an image of its displaced self
[a figure many artists today want to be: spirit] *medium* (profession of epiphanic discovery) --transmitting--> paranoiac messages --prophesying--> boundary penetration (originated with the state)
(revolution reduced to) the status of mise-en-scene
bourgeois democracy
market-based discourses of civic politics
simulacral space of the new mediascape
(Chuchad's promise of authenticity -->) violent authenticity of an exposure in which mediumship's representations would be renounced --> *techniques of the performance themselves become the object of performative inscription*
history of religious legitimacies
populist conservative monk --> religious sermon in the format of emphatically dialogic, using vernacular forms and local dialects to disseminate [--> content remaines deeply orthodox in its valorization of the foundational texts + its ritualist inscription]
+
medium's anti-ontological discovery
~=>
either there is nothing to transmit or there is no means of transmission = silence or white noise
Phra Phyom --> embodiment of fame itself, a bastardized auratic presence that is always arriving (~ imminent without specification)
-what drew these people to this performance?
(seeking the) ambivalent pleasure (not without violence) of having a secret unmasked
acolyte
to ensure a line of vision between the medium and his audience
broadcasting device = recording device
authorship --(displaced by)--> a logic of *tracking of traces without a subject* (<-- reduction of representation and inscription)
modern mediumship ~= [*]automatic writing: (most associated with surrealism, in Western contexts) the writer seeks to merely transmit his or her unconscious thoughts and, in the process, to disavow the notion of authorial agency... [it marks a more general transitional momen[...]
(55)[...notes/khmarchive.txt]%72.9[...] of ***technique's fetishization*** = (Heidegger's era of) technology
occult returning in the guise of transparency
nationalized discourse of modernity: (oppositional terms of) science =/= magic
redolent of... حاکی
when *observation* (propelled by desire =/=) become a form of *attention* (propelled by labor)
[Morris > Kittler on “discourse network” of Freud, Simmel, Rilke:] writing = an exhaustion that endlessly refused to end (=/= miniatures of meaning)
--> “writing is nothing beyond its materiality” and people who practice this act simply replace writing machine ==promis==> *mystical union of writing and delirium*
(from) actual magicality of script --to--> the representational capacity of inscription --to--> a deployment of writing in the mode of mathematics (bureaucratic list poetry)
incorporation of technologies of mass mediatization into the language (and performance of possession --by--> the discourses of lost tradition)
-what kind of mediation is (not simply the inscription of its technique, but) a renewed transmission of meaning?
**the fantasy of a return to meaning**
[Morris submits that] (direct marketing ~=) *pyramid schemes* are the economic counterpart of *mediumship*
= the mode of retailing in which the function of distribution and resale (and indeed the movement of capital) is masked in the *rhetoric of directness*
•[*]directness: withdrawal of an infrastructure of mediation into the person of the distributor + مستتر کردن occulting of technique in the very moment of display
•[*]pyramid scheme: a structure in which retailers recruit more retailers --> (mainly serves the interests of) multinational entities parading as local entrepeneurialism
grotesquely functionalized room
abandoning the ontology of mediumship (for...)
putatively unmediated truth (of...)
magic's metamorphosis entailes a repetition
([Morris analysis of Chuchad:] a medium becoming) a middleman disavowing the mediations that he performed in order to produce the illusion of value, or meaning, or truth
•working only in the repression of its own operations --> truth-effect of marketing
--> *the market can substitute for magic*, the media can be itself, the very nature of money (its abstractions and its generality) can compensate for the differences it effaces
*rhetoric of asian family*
occult network: networks that are not publicly disclosed
(in environments that are believed not to operate as an open economy --> economies are dominated not only by particular families but by the logic of family [exclusive and unassailable ties between small communities])
=/= rationalization of local economies, market liberalization,,
•anachroni[...]
(56)[...notes/khmarchive.txt]%73.1[...]nd of mediation is (not simply the inscription of its technique, but) a renewed transmission of meaning?
**the fantasy of a return to meaning**
[Morris submits that] (direct marketing ~=) *pyramid schemes* are the economic counterpart of *mediumship*
= the mode of retailing in which the function of distribution and resale (and indeed the movement of capital) is masked in the *rhetoric of directness*
•[*]directness: withdrawal of an infrastructure of mediation into the person of the distributor + مستتر کردن occulting of technique in the very moment of display
•[*]pyramid scheme: a structure in which retailers recruit more retailers --> (mainly serves the interests of) multinational entities parading as local entrepeneurialism
grotesquely functionalized room
abandoning the ontology of mediumship (for...)
putatively unmediated truth (of...)
magic's metamorphosis entailes a repetition
([Morris analysis of Chuchad:] a medium becoming) a middleman disavowing the mediations that he performed in order to produce the illusion of value, or meaning, or truth
•working only in the repression of its own operations --> truth-effect of marketing
--> *the market can substitute for magic*, the media can be itself, the very nature of money (its abstractions and its generality) can compensate for the differences it effaces
*rhetoric of asian family*
occult network: networks that are not publicly disclosed
(in environments that are believed not to operate as an open economy --> economies are dominated not only by particular families but by the logic of family [exclusive and unassailable ties between small communities])
=/= rationalization of local economies, market liberalization,,
•anachronistic imaginary of transnational capitalism and the racialized family (of asian nations) --> idealized
•metaphorical ruse of kinship's discourse
•*neocolonial fantasy concealed in the dream of immediacy* --> Amway: theologically informed market liberalism--pursuing a noiseless world where feedback is impossible
confessional disclosures of new capital
rhetoric of transparency
mediumship's (enthralling) dramaturgy of disclosure
(Morris asking) what else is transparency in the massified world? a mediation so total that it has become invisible (?)
...................................
•to challange them
•to break with their own gesture
•to inherit from them
*Socrates --> alleged epistemo-sociological enquiry ([the tradition of] asking people what they know and how they think) --Savransky--> (hallmark of social sciences today:) *ethics of estrangement*: ‘becoming estranged’ from the realm of appearances made available by direct experience in o[...]
(57)[...notes/khmarchive.txt]%73.1[...]t are not publicly disclosed
(in environments that are believed not to operate as an open economy --> economies are dominated not only by particular families but by the logic of family [exclusive and unassailable ties between small communities])
=/= rationalization of local economies, market liberalization,,
•anachronistic imaginary of transnational capitalism and the racialized family (of asian nations) --> idealized
•metaphorical ruse of kinship's discourse
•*neocolonial fantasy concealed in the dream of immediacy* --> Amway: theologically informed market liberalism--pursuing a noiseless world where feedback is impossible
confessional disclosures of new capital
rhetoric of transparency
mediumship's (enthralling) dramaturgy of disclosure
(Morris asking) what else is transparency in the massified world? a mediation so total that it has become invisible (?)
...................................
•to challange them
•to break with their own gesture
•to inherit from them
*Socrates --> alleged epistemo-sociological enquiry ([the tradition of] asking people what they know and how they think) --Savransky--> (hallmark of social sciences today:) *ethics of estrangement*: ‘becoming estranged’ from the realm of appearances made available by direct experience in order to ‘gain access’ to a realm of facts and causes**** ==Whitehead==> *bifurcation of nature*: a mode of understanding whereby experience only discloses that which is apparent, whereas the ‘relevant’ factors in the process of knowing the world must always lie, and be sought, somewhere else
*=/= Alice in Wonderland
*=/= Cinderella [--> harem girl, hallucinating with animals, not becoming a psycho (angry), arrested]
*=/= William James: inquiry is about **the way some people cultivate an expertise**, **how they hesitate**, **how they think**, **how they[...]
(59)[...notes/khmarchive.txt]%73.1[...] all evidence = signifying فوری (easy + immediate) =/= aesthetic object فرار (volatile)
object in evidence --> offer it as evidence by the way it is arranged, indexed, presented
its manner --> in arranging material so that someone may be able to make use of it as new evidence for some purpose (=/= finding material that already is in evidence)
what is a digital document?
--Buckland--> becomes more problematic, unless we remember the path of reasoning underlying the largely forgotten discussions of Otlet's objects and Briet's antelope
**documenting the antelope** =/= ajayeb
antelope: Ethiopian word for the elusive unicorn
...................................
Calvert
technobibliocapital
librarians cannot hope to really change how people seek knowledge in libraries (they are not *information awareness office* ~= news agency)
will to knowledge --manifest--> in a massive electronic data processing project
[*]library science: a set of practices for producing knowledge in subjects --> *producing subjects through knowledge production*
patron: certain kinds of subjects (=/= citizen), consumers with an abiding market rationality and an interest in individualist private space
enmeshed in practices of classification, circulation, collection
technology + libraries + capital
•capital: social, political, economic, and other relationships crystallized in things, including books and libraries
•biblio: libraries, books, knowledge
•techno: technologies (both silicon-based and not) that make producing, storing, and reproducing knowledge possible and efficient
technology and capital shaping library practices [and animation of animal practices? --> emphasize animal geography]
(legacy of bibliography and book collecting) 1930 --> library practice centered on the development of bibliographic standards emphasizing procedures for identifying and indexing authors and tides
(21st century) democracy of texts, collaboration with autodidacticism and public education, is now giving itself over to the *circulation of commodities*
**the subjects produced through 21st century librarianship are customers and consumers** (who seeks content =/= knowledge)
new librarian --> new freedom of information --> free market (in the form of atomized particles of “microcontent” allowing free-floating information to be freely accessed via computers and networks, without the censorious mediation of embodied librarians)
libraries --> techniques for ordering (~-> discourse of standardization)
(shifting) ways the library has operated alongside the state as a disciplinary & ideological apparatus
•18th century --> national library
•19th century --> new tech[...]
(61)[...notes/khmarchive.txt]%73.9[...]/>
patron: certain kinds of subjects (=/= citizen), consumers with an abiding market rationality and an interest in individualist private space
enmeshed in practices of classification, circulation, collection
technology + libraries + capital
•capital: social, political, economic, and other relationships crystallized in things, including books and libraries
•biblio: libraries, books, knowledge
•techno: technologies (both silicon-based and not) that make producing, storing, and reproducing knowledge possible and efficient
technology and capital shaping library practices [and animation of animal practices? --> emphasize animal geography]
(legacy of bibliography and book collecting) 1930 --> library practice centered on the development of bibliographic standards emphasizing procedures for identifying and indexing authors and tides
(21st century) democracy of texts, collaboration with autodidacticism and public education, is now giving itself over to the *circulation of commodities*
**the subjects produced through 21st century librarianship are customers and consumers** (who seeks content =/= knowledge)
new librarian --> new freedom of information --> free market (in the form of atomized particles of “microcontent” allowing free-floating information to be freely accessed via computers and networks, without the censorious mediation of embodied librarians)
libraries --> techniques for ordering (~-> discourse of standardization)
(shifting) ways the library has operated alongside the state as a disciplinary & ideological apparatus
•18th century --> national library
•19th century --> new techniques for ordering, discourse of standardization and order (in the library) + searching and retrieval external to the mind of the librarian
•19th century --> [emerging understanding of the role of literacy in worker self improvement ==>] public library <==> a project of nation, citizenship, democracy, self-betterment, universal education + concurrent with a serious reconstitution of hierarchies of access to books
•late 19th century --> paternalist financial auspices of Andrew Carnegie (who funded 1689 library buildings) for the explicit objective of the self-education of
workers and immigrants --purpose--> acculturation and assimilation
•Paul Otlet --> universal decimal classification 1899
•late 20th century --> dreams of intelligent computers and objectivized information science : (from) library school --to--> school of information management systems
•
}--> *schematization efforts* --> (20th century) library science (continue producing itself) as a cooperative venture of flourishing information [triumphant rationalism]
•standardization
•automation
•propagate
•expand
(in the name of) democratization & [...]
(62)[...notes/khmarchive.txt]%73.9[...]<-- @apass, Pierre] ~= to laud something as a timeless ideal
•evoke a sense of relief that we have X that are free (of power relations, freely available to all, and filled with free-flowing information)
}--> historical + present + future-looking formulations of X
•reverence for libraries of long gone days...
•accolades مراسم اعطای منصب شوالیه for librarians as heroes...
•libraries as the saviors of the people...
•as just another manifestation of government intrusion (paternalism, library: robust civilizing apparatuses, an ideal philanthropic gift)...
--Calvert--> **libraries are potent resources with vast possibilities for creating the worlds we inhabit** -->[*]library: (collectively produced ~ both collectively funded and collected from many sources) vibrant sites of knowledge generation + of power (for those who generate knowledge through libraries in turn diffuse this knowledge through other places and other people)
without a robust definition of power ==Calvert==> librarians have been unable to see or articulate how libraries have been in the service of disciplining subjugating power (a power that is productive not just for readers but of readers)
..weak appeals to market freedom
...................................
service-dominant logic = an enframing act --> a way of framing the world (which like all logics) chooses what to include and what to exclude from its frame of investigation and theory --Campbell--> how it enframes the world
marketing history --> (delineated between) “material (raw) resources =/= immaterial (dynamic) resources”
resources-assets-capabilities
(in math)
operand: passive objects that are manipulated (3, 5)
operator: specific actions that act upon operands (+, x)
importance of the operand resource
-the relative role of operand resources began to shift in the late 20th century as humans began to realize that skills and knowledge were the most important types of resources
operand resource: (raw material and land) an act is performed on them =/= operant resource: (technologies, knowledge, skill) those employed to act on operand resources
}--> a conceptual separation with roots in Greek philosophy:
•Plato: “material embodiment = distraction to true knowledge”
•Descartes: privileging of mental life over physical matter
==> we inherit this style of philosophy (in the west) that values formal abstract objectless thinking as the standard canonical way of knowing the world
--> *information age*:
•endorses the pre-eminence of the immaterial and disembodies (mind, skill, mental life) over the material and embodied (brute matter, physicality)
•celebrate a *culture of demateriality*
•
=/= object oriented philosophy:
•Heidegger[...]
(63)[...notes/khmarchive.txt]%74[...]em =/= operant resource: (technologies, knowledge, skill) those employed to act on operand resources
}--> a conceptual separation with roots in Greek philosophy:
•Plato: “material embodiment = distraction to true knowledge”
•Descartes: privileging of mental life over physical matter
==> we inherit this style of philosophy (in the west) that values formal abstract objectless thinking as the standard canonical way of knowing the world
--> *information age*:
•endorses the pre-eminence of the immaterial and disembodies (mind, skill, mental life) over the material and embodied (brute matter, physicality)
•celebrate a *culture of demateriality*
•
=/= object oriented philosophy:
•Heidegger's theory of tool-being
•Latour's displacement of the human proposed by the actor-network theory
•Merleau-Ponty's sensual phenomenology
•
(continental philosophy + analytical philosophy in West -->) **philosophies of access** to the world : they assume that the human-world gap is the privileged site of all rigorous philosophy
interest in human access to objects [--> correlationism: if things exists, they do so only for us] =/=? interest in objects
(in marketing literature)
•operant resources:
human sophisticated
cultural strategic
active dynamic
agentic immaterial
specialized intelligent
relational primary
*infinite*
--link--> to notions of progrss and achievement in contemporary society
•operand resources:
inhuman machine-like
basic stuff
functional physical
inanimate raw
inert less important
secondary lesser
tangible subordinate
*finite*
service-dominant logic {
•operant --> infinite --> human's skill
•operand --> finite --> world's material
service-dominant logic ==> a cut (“=/=”) --> operant resources will take these sluggish raw inherently secondary materials and act on them to whisk them into something valuable
--Barad--> every act of observation makes a “cut” in what is otherwise an indissolubly unauflösbare entangled natural-cultural universe : *every new way of observation cuts open new logics ==> undermines what is known + what can be known*
[*]operand resources: resources which require action to create benefit
--✕--> crucial scenarios where operand resources (forests, sea beds, topsoil) require the opposite of action (unused or underused) in order to create or maintain (their intrinsic) value
*value-in-use: somthing is assessed according to the use a consumer has for it
*value-in-underuse --> (tourism's) deserted beaches, unspoiled countryside, uninhabited ruins
for example brand management implicitl[...]
(65)[...notes/khmarchive.txt]%74.1[...]re operand resources (forests, sea beds, topsoil) require the opposite of action (unused or underused) in order to create or maintain (their intrinsic) value
*value-in-use: somthing is assessed according to the use a consumer has for it
*value-in-underuse --> (tourism's) deserted beaches, unspoiled countryside, uninhabited ruins
for example brand management implicitly leverages the concept of *value-in-underuse*
brands are often valuable for the very fact that they are underused : when their use is confined to small communities, enabling them to maintain their cultural capital (exclusivity or authenticity)
*vlaue-in-context: value is conceived as something that is collectively co-created by multiple actors
for example in service-dominant logic an operant resource like *brand vlaue* is one which is externally-based and dynamically determined in the context (cannot be own by a single actor) --> *consumers might co-derive affective cognitive social value in creating the brand but economic value that accrues as a result belongs entirely to the brand's shareholders* [--> issue with fandom]
for example *affective value*: when vlaue lies in the general sentiment of a networked group of actors
(in marketing's theory of value creation) the *role of the consumer* in the value creation process is now explicitly recognized and articulated (incorporated) through compelling concepts such as cocreation, coproduction, *prosumerism* [an individual who both consumes & produces]
@apass collaborative environments
[consumer research]
recognizing the ways in which consumers and consumption are both productive and value-adding
Holbrook's topology of consumer value
value is active = when it entails physical or mental manipulation of an object
value is reactive = when things are done by a product to the consumer (objects act on consumers to create value)
xxxxxx
...................................
Hayles
(to take) a problem-based approach --> taking a problem and looking for solutions =/= investigating problematics (<-- humanities [and art])
what are the reward structures in artistic research? (the way a work is recognized and validated by the field)
postliteracy
the future of human & the future of writing are entwined
meaning = resistance
to be human = to resist techno-language
an informed scientific-literate and humanistically educated public ==> democracy
...................................
(mass media) cultural standing (and standard) of live performance
paradigm of televisual <--✕--> digital
(Auslander historicizing) liveness --> historical (=/= ontological)
ideology of authenticity (in live music)
[...]
(66)[...notes/khmarchive.txt]%74.2[...]nterior” faculty, a set of effects that could be measured externally
(technological transformation of physiology and psychology in the 19th century, development of electrophysiology --> cultural history of electricity)
behaviour with a historical structure: a behaviour articulated in terms of socially determined norms and is part of the formation of a modern technological milieu
1879, Wundt's psychology laboratory in Leipzig, one of the practical and discursive spaces within modernity in which human beings “problematized what they are.” Foucault/
(Wundt's account defined attention [= will] as one of the highest integrative functions [---> go to #integrative in Sennett], its essential role in producing an effective unity of consciousness)
part of the cultural logic of capitalism demands that we accept as natural switching our attention rapidly from one thing to another --> (capitalism as a) regime of reciprocal attentiveness and distraction
conceptualizer of a new economic and social space based on the quantification and distribution of energy:
•Wener von Siemens
•Lord Kelvin: globalization of telegraphic communication and subsequently in the commodification and marketing of electric power (in England) [telegraph: a world of anonymous, decontextualized information; moved history into the background and amplified the instant and simultaneous present/person]
•Edison: transition to centralised corporate capitalism (in late 19th century): his role in the emergence of a new system of quantification and distribution, a system for transmission and reception as abstract processes, ways in which a space of consumption and circulation could be dynamized/activated --> social field of individual subjects could be arranged into increasingly separate and specialized units (of consumption)
“Edison was a holistic conceptualizer and determined solver of the problems associated with the growth of systems” (Crary > Hughes)
Edison is paradigmatic: *the indistinction between information and visual images, and the making of quantifiable and abstract flow into the object of attentive consumption. his grasp of some of the systemic features of capitalism (in 1880s and 1890s) underscores the abstract nature of the products he “invented”. his work is inseparable from the continual manufacturer of new needs and the consequent restructuring of the network of relations in which such products would be consumed* --> other participants in the same historical project of perpetual rationalization and modernization: Steve Jobs, Bill Gates, Andrew Grove, etc.
(kinetoscope and phonograph logic:) the structuring of perceptual experience in terms of a solitary rather than a collective subject --> today's computer screen as the primary vehicle for the distribution and consumption (of electronic commodities)
(late 20th cent[...]
(67)[...notes/pigs notes new.txt]%75.1[...]r />
(Crary asks:) by what logic of temporal sequence or spatial continuity does one move from the interior of papal apartments in Rome to the Great Wall of China to the Italian Alps in 120-seconds intervals?
[--?--> visual equivalence of political imperialism? slogans such as “Reisen durch die ganze Welt.” German colonialism of the 1880s --Sternberger--> “the views from European windows had lost their depth, becoming part and parcel of the same panorama world surrounding them and constituting a painted surface every where.” #Olearius; tourism + forms of visual consumption]
Muybridge's 1879 work on sequential photography ==> atomized field + not “truthful” syntax --> segmentation--opening--> onto an abstract order of continuities and uninterrupted circuits
...we are in a specific historical phase in the reduction of the time and cost of movement <==> circulating capital
}--Marx--> “capital by its nature drives beyond every spatial barrier" ==>
•creation of the physical condition of exchange
•creation of the means of communication and transport
•*eradication of space by time*
instantaneity of vision from which space is deleted
vision compatible with the smooth space of the global marketplace
uprooting of perception from any stable space-time coordination
the history of capitalism is the history of (effective operation of) overcoming obstacles of:
•anything with a permanent stable location (incapable of being inserted into circulation)
•anything that is part of a code (traditional or established pattern of behaviour, resisting deployment in networks of abstract relations)
(images productive of labor usually end up intermingling the representation of that land as a *tranquil earthly paradise*)
an image: self-evident presence of native workers on the coffee plantation; they remain invisible except as abstract components within flow of capital or as “naturalized” elements within an imaginary landscape
an image: workers gathering and packing beans under midday clouds; a fraudulently homogenous and static image of elements (bodies and land) which have become quantified and exchangeable, part of an unstable system *incapable of immobilization*. it discloses the antinomic coexistence of living labor power (with its irreducible existential temporalities) and the tendency of capital to “circulation without circulation time.” the violence and social devastation underlying this all over distribution of human being within the lush vegetation of an apparently premodern landscape...
(my period of abstract digital image glitch: play of machinic objectivity -->) Muybridge's 1870s photograph of The Horse Motion ==> “*to be outside of* a syntactical and semantic organization that supported historical narrative”
-the machinic objectivit[...]
(68)[...notes/pigs notes new.txt]%76.6[...]
(forensic aesthetics --> conditions under which a subject could be arrested as a witness)
(Sina ajayeb bestiary --> conditions under which a subject could be contested as a knowing agent)
“frame: an isolating agent” (<== Wagner ~ to make an *autonomous and luminous field of attraction* with a deliberately ambiguous spatial identity)
--> explicit renunciation of the classical (and early modern) status of the image
=/= as a windowlike plane intersecting a cone of vision
=/= as a flat plane covered with colored patches
(Seurat's optics:) ***images apparitional value*** <== effect of image's detachment from a broader visual field (=/= diaroma and stereoscop)
--> 19th century optical experiences that severed the image from any continuous or intelligible relation to the position of the observing objects
(=/= Wagnerian aesthetics)
--> *collective visual experience* ~~--> precinematic forms of moving images
(@apass: hand drawing is not about being “trapped in older artisanal modes of production” --?--> “performance =/= projection”)
to assess (the relationships between):
•your own technological products
•makeup of your audience
•economical realities of the marketplace
}==> inventor of 19th century (Raynaud, Edison, )
--> modify your machines in terms of:
•performance
•shifting audience needs (and possibilities)
phantasmagoric: occultation of production by means of the outward appearance of the product (creating an experience for a solitary and immobile spectator)
(spectral) atopic image: literally not there
shimmering --> effect of detachment from the environment
Reynaud's projected moving images --> elastic and reversible temporalities (that had little to do with Lumieres's “real time”)
Cheret's posters (joyful modern women, advertisement for cosmetics, lighting fixtures, department stores, ballets, and so on) --> a technology of attention + a specific ornamental representation of commodity culture
(--> practical functionings of consumption culture in the 1870s) @OSP
*Cheret's “personal style” in graphic design = an abstract luster جلوه a decorative formula that could be applied promiscuously to any possible object of consumption* =/= Seurat's dream of universal style
****rich textures of entertainment and visual spectacle****
-which range of optical apparatuses are available for public consumption now?
[in 1880s: peep show, magic lantern, shadow theater, large-scale stethoscope, zeotropes, etc.]
my links with Seurat --> his interest in:
•contemporary popular visual culture
•perceptual modernization
•
Crary's reading of Seurat's cirque: new experience of form deployed in time --> kinematic (=/= semantic, iconographic s[...]
(69)[...notes/pigs notes new.txt]%78.4[...]
Deleuze + Benjamin + Virilio
the idea of *art of automatic movement coincide with fascism*
@Pierre, pass, Foad
scopophilia: a forced ecstatic abjection before the image
=/= mastery
[*]spectacle: (spectacular culture) attention would be made attentive to everything but itself
...................................
“my experience is what i aggree to attend to” (James) ~= affirmation of an autonomous self-choosing world-creating subject liberated from the receptive status of a subject for whom experience was “the mere presence to the senses of an outward order”) --Crary--> historical crisis in the nature of experience: *attention = simulation of + compensation for a chimerical real experience*
(in my text rigging demons --> reconciliation of:)
•individual attentiveness to the fringes, transitions, pulses of one's own particular “pure experience”
•“experience” as immersion in the tangled density of a shared mutually inhabited world
James's conception of selfhood: private property (--in--> Tasavof: the most radical of all possible alienation and disconnection) --Lentricchia--> deployed to preserve a human space of freedom interiorized from the vicissitudes and coercions of the marketplace
**modern attention** + individual evasion of memory (and history) --> habitual & commodified : an imaginary deletion of all that is unbearable in collective and individual experience
in Corridor Crew the perceptual selectivity of the CG hackers sustains efficiency of animation tools + tangled social and psychic machinery of sublimation
(?do i have) agoraphobia --> Simmel
(destructive transformation of) *modernization always preserve and carry over nonsynchronous components of past moments*
Crary, Lefebvre
Piranesi's etching of Rone = foctive and atmospheric prison
Freud's description of piazza: patchwork texture of screens and flashing signs (formless field of attraction @Foad, Sina; multidimensional field of stimuli, urban space: “a theater of memory and a theater of prophecy”) =/= Piranesian dissolution of the axial city (organized views around a coherent even if mobile subjective orientation)
Freud's technique of attention: gleichschwebende Aufmerksamkeit
‘evenly suspended attention’ (giving equal notice to everything, everything in low-level focus without the risk of schizophrenic overload) --define--> **a state of receptivity in the analyst that eill be commensurate with the spoken free association of the patient** --> dealing with a stream of information that has no evident structure or coherence + extracting from that disjunct texture (artwork, chaotic syntax of dreams, indecipherable present,) some interpretive clarity (feedback)
Freud + Cezzaine --> design a countermodel of attentiveness that surmounts an ***inhibitio[...]
(70)[...notes/pigs notes new.txt]%79.8[...] account of the world
◦we fear that the particular is the trivial and that significance is merely the projection of our own values onto the past
amazement is suppressed by:
•citing of too many cases
•formulation of general laws
•inductio exemplorum
medieval --> wonder ==> knowledge
postmodern --> politics ==> knowledge
Bynum --> our research is better when we move only cautiously to understanding, when fear that we may appropriate the “other” leads us not so much to writing about ourselves and our fears as to *crafting our stories with attentive wondering care*
strange view of things --Aquinas--> teaching
==> students:
•gaze in wonder at texts and artifacts
•quick to puzzle over a translation
•slow to project
•slow to appropriate
•quick to assume there is a significance*
(sometimes you need to be binocular: see your society on its own terms + to take a step back and see it as something as realy bizarre and odd --> “strange view of things” [<-- 19th century French poets] =/= normal modes of perception about things)
--?--> they way i feel extremely alienated by politics, journalism, fashoin, marketing
...................................
(in the style of temporal and spatial complexity) learning from tv series --> interweaving of:
•flash-backs
•flash-sideways from parallel worlds
•jumping chronologies
•plotlines
•mental images
•uncanny relations of characters to each other
•
***time travel series --signal--> national memory-crisis***
(spatiotemporal) jigsaw ==> audience engagement (in trying to solve the pozzels --> you solve =/= watch)
television =/= realist-modernist-postmodernist cultural trajectories of art
main traidemarks of postmodernity:
•self-reflexivity
•intertextuality
•visual and narrative disorientation
•fragmentation
•contamination of genres
•irony
•pastiche
•hypertextual travel
Batori
consumer capitalism ==Jameson==> erase/lack of history ==> nostalgic revisitation of the past
traumatic events of the past --> self-critical memory-culture --> (in Dark TV series) German national self-understanding [visiting Third Reich + Nietzschean eternal return + wormhole = floating state of identity <-- this is the achievement of the Dark TV series: selling the German nation to their international audience as a commodity]
Dark TV series = national narratives + global postmodern visual practices
space: gray
force: violence
interrelation: neglect
(Dark's stylistic) labyrinthine time-memory mosaic (protagonists meeting with their elder/younger selves, mem[...]
(71)[...notes/pigs notes new.txt]%82.7[...]ng through this fabric)
...styles that are not pre- or over-determined by a dualistic form of sexual difference
sartorial scheme
abstracting the concept of ‘the body’
attire
(more) body's social ranges of movement
(more) flexible corporeal aesthetics and articulations
{Edie's odd,protracted sleeves of her dress in Warhol's ICA exhibition 1965} the surreal transformation of a woman's arm into a pachyderm's long, wily, and authority-defying appendage...
the conventional and deeply gendered notion that fashion is “[ephemeral], frivolous, relegated to the domain of the feminine and the body, as opposed to art, which [is] deemed [eternal,] masculine and placed in the sphere of the mind and psyche” (Archer > Geczy and Karaminas)
and--> intertwining of fashion and art has long been regarded as absolutely key to the production of the modern social fabric--intended (like the warp and weft of a textile) to remain discreet, always perpendicular
modern aesthetic theory --> contradictory structure of difference of “fashion =/= art” : “fashion design = art's constitutive other” (= that mode of creative production that is beholden to the market and to the manufactured whims of the embodied, consumer passions =/={ art's singularity, extraordinariness, [Nietzschean ethics of] standing alone ==> timeless or universal knowledge =/= ‘everyday culture'})
radical beauty of the quotidian
mundane material culture is repeatedly *elevated* and “translated” into art --> “losing its place within lived reality ==> to become critically meaningful” =/= (Gernreich's) art and fashion critically transformed so that they run parallel and start to resonate with one another
(for Benjamin) translation [~= criticism]: allowing (translatior's) language to be powerfully affected by the foreign tongue [=/= preserves the state in which (translatior's own) language happens to be]
-to transform “the original” text/thing through the medium of the other, echoes that are produced in the space that opens up between an “original” and “secondary” text --> [*]translation: inconsequentiality of original/secondary separation
--Gernreich--> to make clothes in-between art and fashion (now and the future, the self and the other)
it-girl
Beatlesque escape
new paths that young people are charting requires clothes
(Archer is making me interested in fashion by helping me go through the) economic and scopophilic grains of the fashion industry
the idea of the ‘new look’ absolutely dominating the fashion scene during the mid 21st century
‘new look’ fashion strictly obeying the laws and divisions of optically delineated Cartesian space, and its attending epistemo-ontologies and political economies [...]
(72)[...notes/notes on evangelist.txt]%86.6[...]) : affective charges:
•a mantel of redemption
•a glacier of impatience
•a high desert of anxiety dissected by fault lines of rage
}--performed--> in **little scenes of recognition** (--> “visceral complicity of those laying claim to a composed tactility[...]” =/= naturalized order per se)
(Tehran's?) drawn curtains: physical shadow of a state of hardening, a rotting from the inside out
(...curtained people, they suck the) *gestural sensory attachments of seeing and being seen* (into a world in which things are dark)
precarity ==?==> intimacy (of people in place)
(in winter with T-shirt and sandals) the townie body unfazed by the cold, endearing, a little heroic
an imaginary --> a logic of some sort --> abstracted ==> become a thing in itself
or, a thing simultaneously virtual and concrete
like the road, made not of dreams per se, but of laws, of ordinary practices, military surges, and construction technologies
...intensities pass from body to body:
•human bodies
•animal bodies
•machine bodies
•bodies of thought
•ecosystems
•visceralities and noumena
•histories
•the seamless habitus of supermarkets and credit cards
•
(Stewart's) precarity's form: compositional + decompositional
attachments, temps, materialities, states of being
[*]description: a writing culture lodged in emergence, generativity, potentiality
things that come into form through an assemblage of affects, routes, conditions, sensibilities, habits
what it means to meet the world:
(Stewart) *as a nearing* [=/= raw material for exploitation]
(Heidegger) as the ringing between composing subjects and objects
(McCormack) felt as ways of going on in the world
(Deleuze) as increases and decreases, brightening and darkening
() in a cartography distributed across a field of intensities and durations
[=/= rush to incorporate them into a representational order of political or moral significance]
...................................
[*]epistemology = stories of knowledge from before that somehow we are still living with now (#fable)
Geroulanos -->{ Ardrey --to--> Kubrick's african genesis : “weapon fathered man”
technology + prehistory (in postwar period)
“tool ==> man"}
...................................
knowing images
epistemic image : knowledge-based pictorial gestures (in my work without) --> organization + collecting + demonstrating theories + scientific tools + direct references to natural objects
--> searchable interfaces (+ desire for condensed information)
(**list ==> searchable**)
(Apianus's early modern cognitive horizon -->) eye: another organ used to cal[...]
(73)[...notes/note Sana.txt]%93.1[...] />
*there is no empirical without language*
there is no local without travel
(@Xiri, Hoda, to urgently shift from who to what)
(from) ‘who question’ of politics: who gets to talk? (like “do women get a say?”) --to--> ‘what question’: “what is made of women?”
[metaphors of doing]
(neoliberal legacy of) isolated acting objects =/= complex global-local inequalities
historical traces of the acting in the image of the fighting muscular man throwing a spear [~-> Arash kamangir آرش کمانگیر ~/=? my play with the bow and arrow in apass;] =/= digestion, eating (as “doing something” that you cannot control), plants growing, smelling (is not acting?)
...................................
*assemblages*
-continuities require ‘work’ to constitute them as ‘well-formed assemblages’
-the emergence of a stable assemblage requires ‘translations’
-(we should) search out the catalysts, enablers or inhibitors of processes that interest us
-how varied and multiple qualities of agency unfold as effects in assemblages that encompass both human and nonhuman forms, and how these effects subsequently achieve particular outcomes for different parties
(organic food) market <==emerging== ideological desires of embedded entrepreneurs who innovate within dynamic material-semiotic systems
(Foad stressed that assemblages are characterized by the condition of) ‘territory’: contexts that engender more or less conservative orientations of assemblages toward fixity
(Sina emphasized that assemblages are also characterized by the condition of) ‘abstraction’: the unique character of how an assemblage mobilizes new compositions of material and expressive thing
}--> relational territories of heterogeneous stuff territorialized [by value] and abstracted [by price]
can we trace consumption as it unfolds?
-family assemblages are characterized as collections of distinct but related units, things that are never the same twice, but somehow hold together and maintain coherent pathways through time
(Price and Epp)
-(for people who move often) ‘home’: something that needs to be continually recreated by combining all sorts of elements in imaginative ways--home is a hybrid (=/= simply there waiting for them)
an “I love you” --enter--> assemblages in manners that catalyse (or inhibit) ongoing hybrid relations
levels of analysis is always unexpected [=/= purification]
modern separation between ‘believing in unicorns’ and ‘managing environmental disasters’ [~/=? ajayeb] ~ modern separations/boundaries: science/mythology/politics/religion/leisure (<--Latour/Haraway-- this is a problem) ==> ***purify components of our cultures***
‘program of intervention’: a purposeful attempt to construct realities by enlisting various allies : i[...]
(74)[...notes/clean notes.txt]%94.3[...]unfolds?
-family assemblages are characterized as collections of distinct but related units, things that are never the same twice, but somehow hold together and maintain coherent pathways through time
(Price and Epp)
-(for people who move often) ‘home’: something that needs to be continually recreated by combining all sorts of elements in imaginative ways--home is a hybrid (=/= simply there waiting for them)
an “I love you” --enter--> assemblages in manners that catalyse (or inhibit) ongoing hybrid relations
levels of analysis is always unexpected [=/= purification]
modern separation between ‘believing in unicorns’ and ‘managing environmental disasters’ [~/=? ajayeb] ~ modern separations/boundaries: science/mythology/politics/religion/leisure (<--Latour/Haraway-- this is a problem) ==> ***purify components of our cultures***
‘program of intervention’: a purposeful attempt to construct realities by enlisting various allies : intermediaries establishing alliances between products, institutions, celebrities and consumers in ways that improve sales and mobilize stable relationships --> institutions attempt to strategically shape assemblages
(Law, Moor, Araujo, Ruiz)
marketers may try to establish stable brand images by mobilising networks of celebrities, scientists, consumption communities and various media outlets --but--> are contested, there is no ‘lead actor’ in assemblages
[*]marketing: iterative attempts to weave together networks of products, services or brands with heterogeneous allies in order to extend the usefulness of a particular market offering across wider consumption assemblages in time and space
-marketers think in terms of catalyzing interactions and consistencies amongst stubborn, messy and dynamic assemblages of spaces, representations, things and consumers
knowing: an intervention in the world
(Bettany)
[*]ethnography: stories that have in them a capacity to represent the world in ways that are generative for the people and practices that the stories are about @constantvzw
(Winthereik and Verran)
in the case of data streaming: what are the people, objects, texts and practices that constitute processes of assembling?
-in our research let's not prioritize either people or things in advance ==> unexpected sources of influence in markets and consumer cultures @Foad
-to map together material/technological as well as linguistic aspects of consumer culture: narratives, phenomenological techniques, etc.
-consumers ‘become’ during consumption
*[?why become interested in] consumption/markets: hybrid networks of narratives, objects, devices and practices (that [it seems] are necessary to create conditions for any ‘human’ action)*
(still use other more old-fashioned research techniques: depth interviews [Xiri], pheno[...]
(75)[...notes/clean notes.txt]%94.3[...]s --> institutions attempt to strategically shape assemblages
(Law, Moor, Araujo, Ruiz)
marketers may try to establish stable brand images by mobilising networks of celebrities, scientists, consumption communities and various media outlets --but--> are contested, there is no ‘lead actor’ in assemblages
[*]marketing: iterative attempts to weave together networks of products, services or brands with heterogeneous allies in order to extend the usefulness of a particular market offering across wider consumption assemblages in time and space
-marketers think in terms of catalyzing interactions and consistencies amongst stubborn, messy and dynamic assemblages of spaces, representations, things and consumers
knowing: an intervention in the world
(Bettany)
[*]ethnography: stories that have in them a capacity to represent the world in ways that are generative for the people and practices that the stories are about @constantvzw
(Winthereik and Verran)
in the case of data streaming: what are the people, objects, texts and practices that constitute processes of assembling?
-in our research let's not prioritize either people or things in advance ==> unexpected sources of influence in markets and consumer cultures @Foad
-to map together material/technological as well as linguistic aspects of consumer culture: narratives, phenomenological techniques, etc.
-consumers ‘become’ during consumption
*[?why become interested in] consumption/markets: hybrid networks of narratives, objects, devices and practices (that [it seems] are necessary to create conditions for any ‘human’ action)*
(still use other more old-fashioned research techniques: depth interviews [Xiri], phenomenological methods [], hermeneutic analysis [Sina], etc.)
-(how to account for) tech-mediated flows of information and knowledge that pass through the massive assemblages of the Internet
-majority of interactions are technology-to-technology and system-to-system interactions
this assemblage-thinking is against[?]:
•Virilio's way of ‘questioning technology'--for him: “to be a subject or to be subjected, that is the question.” he sees crisis in the temporal dimensions of the present moment: the lack of a future-oriented longer time-frame connects “real time”, pollution, and economic inequalities. All of them result from a lack of shared responsibility for the future. (<-- noted by Hubert); or: “The now immaterial environment is connected to the “terminal” body of men and women with interactive prostheses who become the virtual equivalent of the well-equipped invalid.”
•Guattari's machinic (=/= simple construction partes extra partes): omnipresent homogenized capitalist exchange value
•Nancy's ecotechnics: critique of globalization and sovereignty
•Avital's narcotics: on Heidegger: the notion of ‘addicted to tec[...]
(79)[...notes/clean notes.txt]%94.4[...]where it encounters the abyss of destructive jouissance.
-(Emma Bovary had busted) a logic of reappropriation, collapsing the dreams of restoring a self
@constantvzw's investment in the critique of hallucinated plenitude and pure communication (enabled by digital media) --> transcendental telepathy (being online/connected over distances in a Facebook sense)
-pleasure and liberty values freely exercised upon a coded body
*hallucinator: a creature of simulacrum*
-what is wrong with the social media stream addict? a transport going nowhere; addictive, artificial, and beside oneself; [genuinely clean or drug free ~=? being exposed to existence, placing one's body in the grips of a temporality that pains]; phantasm of lack in abstinence; (like drugs they are) linked to *a mode of departing*, to desocialization, (like the activity of writing) nonproductive and somehow irresponsible, being-in-drugs (being-in-Facebook) supposedly resists the production of real value (incapable of stabilizing the truth of a real world); figure of drifter/dissident: obsessed and entranced, narcissistic, private, unable to achieve transference; movement of the simulacrum without address;
speed: going nowhere fast
...................................
[Campbell] on marketing theory
bacteria: entities that threaten our secluded sovereign cleanliness
our ideas of bacteria are shaped through the filter of advertisements for antibacterial products
[*]climate change: “[t]he moment I turn the engine of a car and ignite the 165 million-year-old microscopic fossil faunae, connecting me to the 35 billion ancient barrels that are drilled, fracked, refined, and transported every single year. Climate change is in the 100 trillion objects that are in, that are the Earth, traversing the stomach lining of the Burmese python and the Atlantic Meridional Overturning Circulation, which churns a quarter of the planet’s heat flux. Climate change is the daily operations of simplification, extraction, purification, replication, and acceleration--all of which are needed to create the philosophy of ‘progress’ that is embodied by nearly every human in this world.” -Campbell
= *a context which will last for thousands of years and will be the fundamental starting point of every action, every thought, every expression of organization*
==> irreversible *death of difference* (biodiversity), end of “human project” (--✕--> despondency دلسردى)
creative foreclosure of the old World
preparing for an end without apocalypse @Jassem
(we need to) experiment with (organizational forms of) justice, ethics, politics, reason**
Holocene ==> fundamental modes through which we organize still today:
•births of language and religion
•concept of resources and exchange
•invention of all known technology
•development of agriculture
-[...]
(81)[...notes/clean notes.txt]%94.5[...] and the other in consciousness]
----> then how *withdrawal* (should) play out in social theory?
Lingis's ‘imperative’: worlds are filled up with imperatives (human and nonhuman) that summon us --> enmeshed pre-cognitive, atavistic, technological, embodied modes in which we respond to the world --> how this does not get recuperated into the existing models of sociology
[flipside of withdrawal:] to think of capital: an extraordinarily force overthrowing any imagination of an alternative --> there is no possibility of ‘intervention' in Capital ==> ‘accelerationism’: an inside-out radicalism, believing in unleashing productive forces of human wrought to continue its dynamism : “the only way out is to plunge further in”
Campbell: ‘withdrawal from capital' = passing through the eye of the needle
[that which is expressed in philosophy, political economy, science and science fiction, and in transhumanist, lifehacker, accelerationist movements:] *flight from consumption*
}--✕--> Campbell's *speculative consumption*
what if consumption has something relational about it?
(we must become interested in consumption @apass, Pierre, Foad, constantvzw)
*non-correlationist marketing theory* [=/= correlationism: humans doing things in the world to inanimate objects to make immaterial effects happen ~-> access]
interobjective consumption
...................................
ask anyone to give a definition of ‘food’ --> ‘a source of fuel or energy for the body’ --> most people will give you the engineer's perspective of the world when they are asked =/= the marketers know that everything we buy has a deeper, emotional motivation behind it
innocuous purchase:
•pleasure-seeking
•status seeking
•identity-building benefit
•
ask anyone to give a definition of ‘clothes’ --> ‘textile materials that we use on our skin to provide protection from heat and cold’ =/= marketer will tell you that clothes are portals to different realities
*we don't buy bread --> we buy sustenance for the soul
*we don't buy lightbulbs --> we buy illumination
*we don't buy lipstick --> we buy dreams
****food is not fuel, but fashion****
that means:
•food is a psycho-social comfort blanket
•we use it to compete for status
•we use it to define boundaries between ‘us’ and ‘them’
obesogenic
obesity
‘superwicked’ problem (in social policy):
-those who are causing the problem are attempting to solve it [for example food marketing's power trying to solve obesity (~= putting Dracula in charge of the blood bank)]
-time is running out
(this is absolute bullshit -->) “we simply need more education to finally understand that X (for example junk food) is bad for us"
[...]
(82)[...notes/clean notes.txt]%94.7[...]]
interobjective consumption
...................................
ask anyone to give a definition of ‘food’ --> ‘a source of fuel or energy for the body’ --> most people will give you the engineer's perspective of the world when they are asked =/= the marketers know that everything we buy has a deeper, emotional motivation behind it
innocuous purchase:
•pleasure-seeking
•status seeking
•identity-building benefit
•
ask anyone to give a definition of ‘clothes’ --> ‘textile materials that we use on our skin to provide protection from heat and cold’ =/= marketer will tell you that clothes are portals to different realities
*we don't buy bread --> we buy sustenance for the soul
*we don't buy lightbulbs --> we buy illumination
*we don't buy lipstick --> we buy dreams
****food is not fuel, but fashion****
that means:
•food is a psycho-social comfort blanket
•we use it to compete for status
•we use it to define boundaries between ‘us’ and ‘them’
obesogenic
obesity
‘superwicked’ problem (in social policy):
-those who are causing the problem are attempting to solve it [for example food marketing's power trying to solve obesity (~= putting Dracula in charge of the blood bank)]
-time is running out
(this is absolute bullshit -->) “we simply need more education to finally understand that X (for example junk food) is bad for us”
(Campbell:) fashion brands (with their 400% growth in the last 20 years) have intensified their campaign to change the perception of clothing: from a functional investment in practical shelter to a vital projection, extension and affirmation of one's very identity
(shift in manufacturing and delivering) *fast fashion* (spearheaded by the Italian design house Benetton, but perfected by fashion brands Zara, H&M and Forever 21) mimics luxury fashion trends at very low costs
increasing efficiencies in production ==> increasing inefficiencies in consumption
*psychological dissonance*: the uneasy feeling that your laptop, car, trainers or coffee machine is no longer ‘right’ [stimulated in two principal ways in marketing:]
-1- physical obsolescence (<== down-grading the quality of product)
-2- psychological obsolescence (<== acceleration of the ‘fashion cycle’: the social phenomenon whereby a design moves through bleeding edge to mainstream to despised mainstream)
-3- ***to make clothing (or any product) a vital prop that is needed to create authentic sense of who we are*** (<== protagonist: Chanel-clad Parisian on the rain-soaked cobbles of a Montmartre morning, the sweat-soaked Nikes of a determined athlete in an empty basketball court in the Bronx, etc. disseminated through Instagram, Pinterest and Tumblr. [--> this works together bu[...]
(85)[...notes/clean notes.txt]%94.8[...]e it to define boundaries between ‘us’ and ‘them’
obesogenic
obesity
‘superwicked’ problem (in social policy):
-those who are causing the problem are attempting to solve it [for example food marketing's power trying to solve obesity (~= putting Dracula in charge of the blood bank)]
-time is running out
(this is absolute bullshit -->) “we simply need more education to finally understand that X (for example junk food) is bad for us”
(Campbell:) fashion brands (with their 400% growth in the last 20 years) have intensified their campaign to change the perception of clothing: from a functional investment in practical shelter to a vital projection, extension and affirmation of one's very identity
(shift in manufacturing and delivering) *fast fashion* (spearheaded by the Italian design house Benetton, but perfected by fashion brands Zara, H&M and Forever 21) mimics luxury fashion trends at very low costs
increasing efficiencies in production ==> increasing inefficiencies in consumption
*psychological dissonance*: the uneasy feeling that your laptop, car, trainers or coffee machine is no longer ‘right’ [stimulated in two principal ways in marketing:]
-1- physical obsolescence (<== down-grading the quality of product)
-2- psychological obsolescence (<== acceleration of the ‘fashion cycle’: the social phenomenon whereby a design moves through bleeding edge to mainstream to despised mainstream)
-3- ***to make clothing (or any product) a vital prop that is needed to create authentic sense of who we are*** (<== protagonist: Chanel-clad Parisian on the rain-soaked cobbles of a Montmartre morning, the sweat-soaked Nikes of a determined athlete in an empty basketball court in the Bronx, etc. disseminated through Instagram, Pinterest and Tumblr. [--> this works together but in reverse in film industry the protagonists wearings and style are used to sell that specific identity who wears them])
}==> *every single person cares about the clothes they wear*
-4- *to re-categorize clothing* (perceptual categories are critical to marketers, for example tourism brands worked hard for decades to change the idea of a holiday abroad from the category of luxury to that of necessity, clothes have moved to the status of a coffee to grab and go) <== equivalencing: degraded quality of the garment allows a decrease in the price [==> powerful psychological effect compounded by the retailscape: shoes in are sold on rails like packets of sweets, T-shirts offered in basins at the check-out, etc.]
***advertising (images) = secular magic***
==inducing==> a powerful desire to indulge in the fantasy of being:
•a solitary and steely-gazed athlete
•a sophisticated and urbane Parisian girl
•
Campbell: “The moment that I say that fashion brands do not aff[...]
(86)[...notes/clean notes.txt]%94.8[...]but perfected by fashion brands Zara, H&M and Forever 21) mimics luxury fashion trends at very low costs
increasing efficiencies in production ==> increasing inefficiencies in consumption
*psychological dissonance*: the uneasy feeling that your laptop, car, trainers or coffee machine is no longer ‘right’ [stimulated in two principal ways in marketing:]
-1- physical obsolescence (<== down-grading the quality of product)
-2- psychological obsolescence (<== acceleration of the ‘fashion cycle’: the social phenomenon whereby a design moves through bleeding edge to mainstream to despised mainstream)
-3- ***to make clothing (or any product) a vital prop that is needed to create authentic sense of who we are*** (<== protagonist: Chanel-clad Parisian on the rain-soaked cobbles of a Montmartre morning, the sweat-soaked Nikes of a determined athlete in an empty basketball court in the Bronx, etc. disseminated through Instagram, Pinterest and Tumblr. [--> this works together but in reverse in film industry the protagonists wearings and style are used to sell that specific identity who wears them])
}==> *every single person cares about the clothes they wear*
-4- *to re-categorize clothing* (perceptual categories are critical to marketers, for example tourism brands worked hard for decades to change the idea of a holiday abroad from the category of luxury to that of necessity, clothes have moved to the status of a coffee to grab and go) <== equivalencing: degraded quality of the garment allows a decrease in the price [==> powerful psychological effect compounded by the retailscape: shoes in are sold on rails like packets of sweets, T-shirts offered in basins at the check-out, etc.]
***advertising (images) = secular magic***
==inducing==> a powerful desire to indulge in the fantasy of being:
•a solitary and steely-gazed athlete
•a sophisticated and urbane Parisian girl
•
Campbell: “The moment that I say that fashion brands do not affect me is the very moment that they have”
pleasurable daydreaming innate to us all
marketing is often a practice of *breaking taboos* ==guarantees==> brand success
detergent, apparel, car or cosmetics brands ==produce==> the monolithic, repetitive idea of ‘clean flawlessness’ that infiltrates our value systems
clothes = portals to different realities
*enclothed cognition*: the influential way clothes change psychological mood, the way clothes allow us to take up certain social roles more authentically
Alessi: fashion is social (its Latin root ‘factio’: a group of people acting together) =/= Campbell: i use clothes (fashion) as a social grammar to communicate with these others
universal clothing in sci-fi is such a lie, because that would remove one of the primary ways in our culture that we have for expressing[...]
(87)[...notes/clean notes.txt]%94.8[...] athlete in an empty basketball court in the Bronx, etc. disseminated through Instagram, Pinterest and Tumblr. [--> this works together but in reverse in film industry the protagonists wearings and style are used to sell that specific identity who wears them])
}==> *every single person cares about the clothes they wear*
-4- *to re-categorize clothing* (perceptual categories are critical to marketers, for example tourism brands worked hard for decades to change the idea of a holiday abroad from the category of luxury to that of necessity, clothes have moved to the status of a coffee to grab and go) <== equivalencing: degraded quality of the garment allows a decrease in the price [==> powerful psychological effect compounded by the retailscape: shoes in are sold on rails like packets of sweets, T-shirts offered in basins at the check-out, etc.]
***advertising (images) = secular magic***
==inducing==> a powerful desire to indulge in the fantasy of being:
•a solitary and steely-gazed athlete
•a sophisticated and urbane Parisian girl
•
Campbell: “The moment that I say that fashion brands do not affect me is the very moment that they have”
pleasurable daydreaming innate to us all
marketing is often a practice of *breaking taboos* ==guarantees==> brand success
detergent, apparel, car or cosmetics brands ==produce==> the monolithic, repetitive idea of ‘clean flawlessness’ that infiltrates our value systems
clothes = portals to different realities
*enclothed cognition*: the influential way clothes change psychological mood, the way clothes allow us to take up certain social roles more authentically
Alessi: fashion is social (its Latin root ‘factio’: a group of people acting together) =/= Campbell: i use clothes (fashion) as a social grammar to communicate with these others
universal clothing in sci-fi is such a lie, because that would remove one of the primary ways in our culture that we have for expressing ourselves
we need to change the manifestation rather than deny the yearning }--> Campbell proposes: slow fashion, re-categorization of clothing back to investment in long-term, high-quality items
...................................
[title]
nonhuman rationality
(Meillassoux's) speculative realism ==> climate change = a new world (for which we do not have categories)
Meillassoux's concepts { nonhuman + rational --Campbell--> ontologically think about climate change =/= (despondency & passivity) equivocal status of climate change }==> bleak optimism: climate change has already happened + human civilization must learn how to die in a way that is a *creative and just foreclosure of the earth's organizational forms*
organization: an environment-making process
--> drawing[...]
(88)[...notes/clean notes.txt]%94.9[...] of one's epistemology (=/= ontology) in artistic research
--Sina--> the danger of ontologization...
**massively expansive vista of rationality** =/= disavowing rationality
(the old philosophical idea of) the absolute =/= equivocal status
bleak optimism: organizing without hope <== climate change has already happened
--> how to die : a creative form of foreclosure that unlocks a justice that cannot exist without realizing the ontological dimensions of climate change
frame: general organizing device ==>
•define problems
•diagnose causes
•suggest solutions
(their) argumentative strength ==influence==> organization
frame --> define climate change ==> produce climate change --through--> (the work of:)
•problem-identification
•claim-making
•attribution-laying
•boundary delineation
•counter-framing
•bridging
•amplification
•constructing identity-forming vocabularies and discourses
==> *alter an audience's ideological beliefs*
climate change literature has been dominated by economics, (geo)engineering, legal theory/policy studies ==> solutions (to climate change) --invoke--> markets, technologies, policies (with differing criteria about what constitutes legitimacy, authority, efficacy) }<--Campbell-- *before they get a solution, the phenomenon has already been scientized, politicized, mediatized, organized*
indigenous framing of climate change
drawing from indigenous cultures in the hope that a deeper emotional maturity might lead to a deep engagement with the environment which ultimately bestows life }--> framed as an existential threat ==> (question what it means to be) an ecologically interdependent species with moral agency @Chloe2
eschatological cliche --> “existentially significant activities are no longer possible ==> the loss of meaning” (=/= Cinderella)
[*]frame, framing: enfold audiences into an enclosure that is conceptually accessible
for example
•*ecological modernization* : a frame for climate change that seems to enclose the grreatest number of diverse stakeholders --- uses carbon as a way to engage diverse stakeholders, a centrifugal locus that is calculable, non-political, scientific ==> presents opportunities for innovation }--Campbell--> short-term strategy: a reification process that transforms climate change into “the carbon problem” ==> production of carbon markets that ironically serve as creative new modes of accumulation <-- reifies ecological maladaptation
•*catastrophic framing* of climate change --> backfires, moomerang effects, causing audiences to disbelieve the entire message
•*frame-bridging* --> when two issues ostensibly different are linked in complementariness in the same sphere as the concept in question (for example emp[...]
(89)[...notes/clean notes.txt]%95.1[...]ets, technologies, policies (with differing criteria about what constitutes legitimacy, authority, efficacy) }<--Campbell-- *before they get a solution, the phenomenon has already been scientized, politicized, mediatized, organized*
indigenous framing of climate change
drawing from indigenous cultures in the hope that a deeper emotional maturity might lead to a deep engagement with the environment which ultimately bestows life }--> framed as an existential threat ==> (question what it means to be) an ecologically interdependent species with moral agency @Chloe2
eschatological cliche --> “existentially significant activities are no longer possible ==> the loss of meaning” (=/= Cinderella)
[*]frame, framing: enfold audiences into an enclosure that is conceptually accessible
for example
•*ecological modernization* : a frame for climate change that seems to enclose the grreatest number of diverse stakeholders --- uses carbon as a way to engage diverse stakeholders, a centrifugal locus that is calculable, non-political, scientific ==> presents opportunities for innovation }--Campbell--> short-term strategy: a reification process that transforms climate change into “the carbon problem” ==> production of carbon markets that ironically serve as creative new modes of accumulation <-- reifies ecological maladaptation
•*catastrophic framing* of climate change --> backfires, moomerang effects, causing audiences to disbelieve the entire message
•*frame-bridging* --> when two issues ostensibly different are linked in complementariness in the same sphere as the concept in question (for example emphasizing the religious and moral dimensions of climate change ==> environment central to faith
•*emotional framing* --> we are suffering from a deficiency of *emotional knowledge* about climate change (=/= deficit of information) ==> locus of problem moves to the psychological affective realm ==> elevation of the problem to an existential threat or trauma --> (climate change becomes a factor in *identity formation*) we become more ecological in our cognition behaviour, affect
◦managers in organizations perform complex ‘affect-based’ work to translate the broader social emotions of climate change into the *local emotional landscape* ==establish==> new norms ==> alter the emotional salience of climate change (in the workplace) [<-- 26/06/2021 this has become the dominant framing in artistic research environments @apass, Pierre, Chloe2]
*(successful) frames: work through the integration of the phenomenon into a reality that is manageable* (=/= Campbell)
focus on the sustainability of discourses that are imaginable and thinkable and connectable with people's existing world =/= focus on the reality of the moving target
‘climate change’ politically more palatable مطبوع به ذائقه than ‘global warming’ in conservat[...]
(90)[...notes/clean notes.txt]%95.1[...] ==> increasing category expansion ==> epistemologies cannot encompass climage change reality}--Campbell--> (we are) afforded a chance to ontologize it
speculative realism: a mode of commitment to a non-correlated reality --Campbell--> an organizational strategy ==> a mood --> bleak optimism
unthinkability: refusal to let framing occur
...................................
how mythology is being used in consumer research
[...]
[Tillotson and Martin offering various myth typologies to support theorists in evaluation of myth theories and appropriate integration of theoretical advancements in the field of consumer culture theory:] --> how consumer researchers have sailed though every discipline--from psychology, sociology, anthropology and cultural studies, to literary criticism, history and political economy...
myth has been understood in consumer research from five perspective:
•symbolic
•functionalist
•semiotic
•structuralist
•critical theory
•monomythic
Weber{ modern bureaucratization and intellectualization ==> disenchantment of the world }--> modern experience = rationalization and mythological mysticism ==> marketplace, *no institution has been more willing and able to respond to this (Weberian) desire for enchantment than the modern marketplace* ~=> ***normative preference for enchantment = consumption***
--problem--> *the market remains firmly in charge of myth of consumption, its rewards and its consequences* : marketplace mythology has increasingly become an all-encompassing construct of assorted descriptions and theoretical advancements including the sacred, extraordinary, symbolic and transcendental
myth: a way of organizing perceptions of realities
consumer culture theory
{[Mead & Blumer's] symbolic perspective of myth: how symbols are adorned with meaning and that affect social interaction --> symbolic myth research: verbal/nonverbal forms of communication, with an emphasis on how people behave in day-to-day circumstances in the context of socio-historical structure and ideological of their environment ==> “mythology = narrative” }=/= Joseph Campbell: “interaction with the symbolic ==> mythology”
•Freud's use of mythic stories as metaphors in psychoanalysis ==> (early) symbolic perspective
•Jung's archetype: embodiment beliefs/images ==collectively==> myth and religion }==> “mythology = extension of the collective unconscious into society”
•Blumer's social life: construction built up by the actor (=/= relationship of structures directing human life); ability to act toward oneself, ability to internally define themselves as objects [self with goal] as the symbols of their own actions
--McAdams--> personal myth: narrative storyline as a means to organize meaning in their lives [...]
(91)[...notes/clean notes.txt]%95.7[...]l categories of the human mind) ~ “collective structures ==> superstructures = myth”
Strauss: “myths operate in men's minds without their being aware of the fact”
[for example Mauss's gift: obligation of reciprocation = power-relationship creating a binary of giver and receiver ==reciprocity==> synthesis of the gift]
•Geertz's ‘thick description’ (--> an antidote, symbolic anthropology =/= technocratic, mechanistic means of understanding cultures and settings, exercise of bridging perceived binary oppositions and creating triadic arrays of meaning)
•Derrida's random movement of signifiers (=/= origin as a transcendental anchor to build signification, Strauss's concept of the exemplar model)
Saussure ==>
•Barthes: “myth = manifestation of ideological tendencies of cultures” --> distorts history, depoliticizes speech ==> “language of the bourgeoisie becomes the myth of universal truths, obscuring the power relations and blocking the perspective of power between class, race, gender and other marginalized people” --> perpetuate existing social conditions
=/= Peirce: systems of signification create discourses (~ practices create the meaning behind an individual's interaction with a sign)
}--> ‘advertisers and marketers use signs and symbols to create meaning surrounding their brands. consumers interpret these signs and symbols in different ways’
‘perspective theory’
naturalization of ideological assumptions and how consumers problematize those assumptions in creating individual identity (shared identity and symbolic significance through consumer narratives)
[Thompson and Haytko]
problematization --highlight--> ideological subtexts --formulate--> binary opposition --naturalization--> constructed consumption meaning
four major imaginaries within stock shows:
1. ‘symbolic freedom and independence of rancher life =/= commercial ranching’ ==> mythically relieve anxiety
2. ‘ove and respect for nature =/= need for food and control over nature’
3. ‘community =/= competitive realities of ranching life’
4. mythologising ‘family unification =/= male domination and female subordination’
[symbolic perspective of mythology ==>] “narrative performance = ideology --> allowing people to act without logic, facts or values through illusion or myth” --> mythology: a storyline crafted by the process of individuals’ incorporation of symbolic resources provided through the marketplace, which then must be negotiated between the cultural contradictions and sphere of the dominant and public viewpoints
functionalism: each part of society is dependent on other parts of society ==> social cohesion
~ “whatever is happening in society is what is supposed to happen” --> “myth: a collective representation that empowers and supports social solidarity”
•Durkheim: “knowledge is so[...]
(95)[...notes/clean notes.txt]%95.9[...]ign)
}--> ‘advertisers and marketers use signs and symbols to create meaning surrounding their brands. consumers interpret these signs and symbols in different ways’
‘perspective theory’
naturalization of ideological assumptions and how consumers problematize those assumptions in creating individual identity (shared identity and symbolic significance through consumer narratives)
[Thompson and Haytko]
problematization --highlight--> ideological subtexts --formulate--> binary opposition --naturalization--> constructed consumption meaning
four major imaginaries within stock shows:
1. ‘symbolic freedom and independence of rancher life =/= commercial ranching’ ==> mythically relieve anxiety
2. ‘ove and respect for nature =/= need for food and control over nature’
3. ‘community =/= competitive realities of ranching life’
4. mythologising ‘family unification =/= male domination and female subordination’
[symbolic perspective of mythology ==>] “narrative performance = ideology --> allowing people to act without logic, facts or values through illusion or myth” --> mythology: a storyline crafted by the process of individuals’ incorporation of symbolic resources provided through the marketplace, which then must be negotiated between the cultural contradictions and sphere of the dominant and public viewpoints
functionalism: each part of society is dependent on other parts of society ==> social cohesion
~ “whatever is happening in society is what is supposed to happen” --> “myth: a collective representation that empowers and supports social solidarity”
•Durkheim: “knowledge is socially constructed and the world exists through collected representations”
“personal desire =/= community obligation ==> mythology”
•Eliade: “myth = an account of a creation,” of that which ‘really’ happened --> religion
}--(Belk, Wallendorf, Sherry)--> sacred and profane consumption
•sacred consumption inherent in material objects that embody myth helps to develop social cohesion.
sonsumers resist commodification of cultural resources that in Eliade's view are the embodiment of myth
*consumers’ sacred creation*
[example: temporary consumption community Burning Man: synthesis of community and markets through the exchange of goods and creative acts of art and performance --> community narratives embodying mythological creativity as art and performance ‘construct a temporary cohesiveness']
functionalist perspective of social cohesion: “consumption = means of consumer conformity to culture” --> (cohesion perspective:) ***a positive feeling through the appropriation of creative agency and resistance to challenge the unreflexive consumption at the heart of the marketplace myth***
Barthes ==>
•critical theory: “myth = naturalising socially constructed and h[...]
(96)[...notes/clean notes.txt]%95.9[...]eople to act without logic, facts or values through illusion or myth” --> mythology: a storyline crafted by the process of individuals’ incorporation of symbolic resources provided through the marketplace, which then must be negotiated between the cultural contradictions and sphere of the dominant and public viewpoints
functionalism: each part of society is dependent on other parts of society ==> social cohesion
~ “whatever is happening in society is what is supposed to happen” --> “myth: a collective representation that empowers and supports social solidarity”
•Durkheim: “knowledge is socially constructed and the world exists through collected representations”
“personal desire =/= community obligation ==> mythology”
•Eliade: “myth = an account of a creation,” of that which ‘really’ happened --> religion
}--(Belk, Wallendorf, Sherry)--> sacred and profane consumption
•sacred consumption inherent in material objects that embody myth helps to develop social cohesion.
sonsumers resist commodification of cultural resources that in Eliade's view are the embodiment of myth
*consumers’ sacred creation*
[example: temporary consumption community Burning Man: synthesis of community and markets through the exchange of goods and creative acts of art and performance --> community narratives embodying mythological creativity as art and performance ‘construct a temporary cohesiveness']
functionalist perspective of social cohesion: “consumption = means of consumer conformity to culture” --> (cohesion perspective:) ***a positive feeling through the appropriation of creative agency and resistance to challenge the unreflexive consumption at the heart of the marketplace myth***
Barthes ==>
•critical theory: “myth = naturalising socially constructed and historical discourse” ~ dominant societal actors oppress subordinates by normalising markers of segregation and subordination --> the concern is to take the side of the oppressed's language and *emancipation*[= demythologising (dominant ideology)] <== Marx's ‘false consciousness’ (for example capitalist ideology conceals and naturalizes managerial power and implicit subordination of workers) --> either side of a power duality can become valorised
•Hegel: “mythology = ideology aesthetically expressed for easy adoption by society” --> “ideology = an imaginary map”; political breakdowns ==> ideologies become apparent (independent of mythology)
-(Murray and Ozanne:) meanings people attribute to social structures change more slowly than the structures themselves --> reality[= the meanings given to social structure and the objective structures] is contradictory <== *inconsistency between subject and object* (~ societies both create reality and are shaped by it)
}--> consumers as the oppressed class in postindustrial society
Thompson: natural health myth (based on ‘cul[...]
(97)[...notes/clean notes.txt]%96[...]cultural creatives’: dominant consumer segment of natural medicine):
•*romantic ideology derived from technologies’ ill effects on humanity and nature --> nature is mythologized as a state of harmony, science and technology as forbidden knowledge
•*gnostic myth emerged from a desire of consumers to bridge technology and spirituality --> “the immune system is metaphorically rendered as a mysterious immaterial force, constituted by intricate mind-body connections and ephemeral energistic forces, which can be brought to practical ends through quasi-magical practices of holistic healing” [Thompson 2004]
}--> advertisers exploit these tensions as conflicting ideologies converge with reality
brand ==> a point of difference + oppositional meanings --> [for example the attraction of the coffee shops that don't personify the Starbucks hegemony ~] anti-hegemonic consumers hold strong preferences for decor that symbolises the counter-culture
(Thompson + Barthes ==> Kristensen, Boye, Askegaard:) how communities develop conceptualizations of right and wrong
*moral systems are inherently ideological* in order to emancipate consumers from these forces critical reflection must occur***
@constant and apass: ***consumers don't escape the market per se but instead reshape collective identity through counter-mythology***
(for example) hipster consumer's attempt to demythologize a consumption ideology in order to protect themselves from mainstream consumers or ‘followers’ (when followers encroach on inside values:) consumers demythologize their consumption practices ==allowing==> new avenues of consumption to occur in an emancipated state
(critical theorists:) **market = arena of domination and power struggle**
==> consumerism can be enslaving and manipulative mythology crafted by the ruling class, can be overcome through resistance and demythologizing ==> ***emancipation = (a form of) new consumption arenas (that hold a favourable power dynamic for consumers)***
mythology --> consumer resistance, emancipation and identity projects
neoliberalism:
•community-based meaning of goods
•individuals (able of) attaching meaning to objects in their own self-expressive way
mythology research: shifted from ‘myth as organizational cohesion’ to ‘understanding agency and emancipatory consumption practices in oppressive situations’
...................................
with Ereshefsky
how to do scientific metaphysics?
•conduct piecewise and local metaphysics (not universalist metaphysics, not science fiction)
•balance naturalism and normativity
◦naturalism --> learn about different scientific practices that have different aims
◦normativity --> evaluate how well those practices achieve those (epistemic and pragmatic) aims
•
...................................
[...]
(99)[...notes/clean notes.txt]%96.1[...]and manipulative mythology crafted by the ruling class, can be overcome through resistance and demythologizing ==> ***emancipation = (a form of) new consumption arenas (that hold a favourable power dynamic for consumers)***
mythology --> consumer resistance, emancipation and identity projects
neoliberalism:
•community-based meaning of goods
•individuals (able of) attaching meaning to objects in their own self-expressive way
mythology research: shifted from ‘myth as organizational cohesion’ to ‘understanding agency and emancipatory consumption practices in oppressive situations’
...................................
with Ereshefsky
how to do scientific metaphysics?
•conduct piecewise and local metaphysics (not universalist metaphysics, not science fiction)
•balance naturalism and normativity
◦naturalism --> learn about different scientific practices that have different aims
>
◦normativity --> evaluate how well those practices achieve those (epistemic and pragmatic) aims
•
...................................
filial piety --> family formation + consumption behaviours (in Asian context)
(public policymakers and) social marketers addressing family dissatisfaction
understanding family identity has important implications for consumption --western-->
•how meal consumption helps to maintain family bonds
•how home-made meals are useful in constructing and communicating family identity (@apass, Leo, Sarah, food-ing, ‘formulations of family identity ~=!? collective’)
•how families preserve identity through the transfer of inalienable possessions
•how families navigate complex consumption choices such as involving parenthood
•
...................................
(Campbell + Saren -->) [*]posthumanism: an aesthetic (not just an epistemology) that blends:
1. the primitive
2. technology
3. horror
[*]metamorphosis: (an engine that encourages the viewer) to recognize life not as being, but as perpetual becoming =/= (liberatory promises of) ‘flow’
(each articulating opposing fantasies of posthumanism:)
morphing =/= mutating
primal technology
proto-atavism نياکان گرايى --> ***multiple paradigms of life exist on the peripheries of humanist life***
Campbell --> a posthuman biology (an ethical imperative that in a technological age, that life is not just life)
Golem --> perennial horror in western imagination
Jewish psalms of the 6th century
formation of life (golmi: unformed limb) <==emanate== mother's womb & nonhuman earth itself
--exemplifies--> how *western humanist versions of technology tend to create a master-servant dialectic* (master-slave) and anything that [...]
(101)[...notes/clean notes.txt]%96.1[...]ogy covered in its own dirt --implies--> life --implies--> disorganization --implies--> disintegration of borders between ‘us’ (bounded) and ‘them’ (unbounded) --implies--> loss of control
◦ajayeb-e spider // links the world (of primitive + high-technology), its metamorphosis into automobile ==> its multiple and contradictory genealogy; sight of spider --Freud--> induce crisis of neurotic anxiety (arguing that this fear comes from an unconscious association of the spider with the image of the phallic mother and the web --> threatens to engulf us --> mpnstrous feminine, Ridley Scott's alien = technologized embodiment of the phallic mother)
◾ancient activity of weaving [computer emerges out of the history of weaving; the first computers were based on the logic of the loom, quintessence of women's work (Plant, Babbage, Campbell)] --> *contemporary technoculture is an era of insectophilia* (love of insects and arachnids, spiders ants bees worms etc.)<== these insects embody the logic of high-technology which values decenterdness, microprocessing, and swarm intelligence. colonies, swarms, teems ==acts==> *metaphor & epistemology & ontology* to understand decenterdness, rhizomaticity, distribution and microprocessing ==> *insect aesthetic* [#use the term collapse as marketing storytelling, divided entities now mixed with eachother to induce mixed feelings in the audience --> chimera in advertisement]
◽matrix, from the latin ‘mater' = womb, the term matrix possessing the potential to nurture & to trap (---> go to Matrix film series)
◽Arachne: a younge woman, was so skilful at weaving that she was rash enough to challenge the goddess Athene to a contest. she was transformed into a spider and was doomed to weave forever
•Nike mutant foot; to convey the feeling that running with these shoes is like running in bare feet (--> chimera?); the mutant foot evokes a worn and labored transition from human to posthuman which leaves behind traces of pain; ‘foot of the future’ contains within it the supplement of its embodied visceral human existence, a potent reminder of the human within the posthuman. Nike mutant foot *suffers from origin horror* (= no secure telos of origin which can link back to a primary source of either technology or organicism) we cannot trace it back to an originary ideal category of existence ==> it horrifies
•Nissan pathfinder; shape-shifting technology, moves between the animal and technical --> *automobile metamorphoses without any trace of its metamorphosis* (it bears no marks, scatches, dents, damage); mighty industrialized rendering (transformers film series) --> (an X-Men fantasy:) a future world of *ontological mobility* : entities are not fixed, their morphing into other entities is not painful, but a natural instantaneous reaction to their environment [=/= ajayeb]
•BBC digital faces; a giant disembodied head that roams across hilly countryside ~ *an affront to a humanist sen[...]
(102)[...notes/clean notes.txt]%96.6[...]logy: an instrument which accords the human with a gradual ascend towards increasing civilization, linear progress and power over her or his environment
•(Black Mirror's definition of) technology: paradoxical scene, a primal instinctual force
(my ajayeb =/=) technological primitivism: (aesthetic that is produced by) the ways “primitive” icons are used in discourses of high technology
technological merges into the mythological
ancient merges with the modern
•eXistenZ film 1999, a high-tech-primitive blend of amphibian eggs and synthetic DNA
portrayal of a symbolically resonant ancient life-source + form of a technical life-source
(Campbell suggesting) atavism: how supposedly primitive evolutionary traits which had disappeared generations ago reappear in contemporary human or animal life
-traits of a former time but still exist in the present
*proto-atavism: (exhibiting of) future evolutionary traits in the present ==> collapsing the quality of linear time [~=? my sleep-walking] (=/= human approaching a state of technological perfection through an orderly ascent of increasing complexity and sophistication)
--> technological progress = nonlinear, punctuated, multiple [<-- used in marketing today]
proto-atavism --argument--> that multiple paradigms of life exist on the peripheries of humanist life ==Campbell==> (how) *human life: a cacophony of co-existing interacting states of past present future existences with no recourse to a single reassuring origin* (=/= singular progression)
(like animal rumors in old bestiaries ajayeb in a story-starated world) found telegram videos and internet pic used in my image assemblages --> (found images which make it difficult to trace their lineage) in an image-starated world ==construct==> ambivalent visual representations that do not have a signifier in an external “real” world (Baudrillard's rhetoric simulacrum: an object that is a copy of something which does not “exist”)
==Toffoletti==> potentiality: exceeding the bounds of description
(we are living in an) age of **technosubjectivity**
(Margulis theorizes) the symbolic basis of eukaryotic cells
(Dawkins posits) the existence of selfish genes and the extended phenotype
*system theory: human life subsumed radically into an all-encompassing concept of system, of which the human is merely a psychic system, where the only important unit of analysis is systems (human, cell, society, law)
(Sagan's) metametazoa: a multiple creature afloat in the omnisexuality of bacterial exchange
(Octavia Butler's) xenogenesis: polysexual interspecies reproduction
(Haraway's) differential artifactualism: (~= SF, science fiction) a diffractive interruptive mutative anti-reflective monstrous logic (to a humanist eyes) --> generation of novel forms which need not be imagined in the stodgy b[...]
(103)[...notes/clean notes.txt]%96.7[...] an occasion to apply one's own standards =/= observation: a mean to get to know somebody else's standards
difference
which differences exactly?
what are their interferences and their diffractions?
--> the surprises that come with finding “variations”
(stories about)
vessels & fluids
pain & technicians
patients & doctors
techniques & technologies
(bracketing the practices =/=) foregrounding the practices --> objects come into being and disappear with the practices in which they are manipulated ==> reality multiplies
=/= single passive object in the middle waiting to be seen from the point of view of seemingly endless series of perspectives (SK the elephant parable)
philosophy used to approach knowledge in an epistemological way (~ preconditions for acquiring true knowledge = Alex's question “what is artistic research”) =/= (Annemarie's) *knowledge = a matter of manipulation (=/= reference)* ==> ethnographic interest in knowledge practices (--to--> “what are artist researchers doing?”)
xxxxxxxx
...................................
#project: to create a multidisciplinary knowledge program around the relationship between art, marketing and [?], highlighting the imbricated فلس فلس nature of [?] as tangible resources and knowledge
...................................
#project index Tehran theory: to think ethnographically about non-unilateral and non-static picture of aspiration in the context of contemporary Tehran eco-techno-culture
•archive question
•contemporary media technology
•data/knowledge organization
•infrastructure
•epistemology
•Tehran techno-culture multispecies ethnography
•mini worlds
•*how people imagine a better life?* --> (to think non-unilateral and non-static) *picture of aspiration* (in the context of contemporary Tehran)
•imitations of forms
•http://ajayeb.net/?q=sensibilities+hitting+people
•start as collaborative online platform for writings/projects about Tehran emerging ecologies:
◦mice موش
◦mobile phones موبایل
◦monsters هیولا
◦heavens مثل
◦
•on Tehran trees:
◦on anthropogenic landscapes of Tehran
◦descriptive methods for the study of social relation and histories
◦learning (directly) about worldly objects of Tehran ==> take part in the kinds of creative play that are the hallmark of the research --> draws readers outside common-sense assumptions
◾(to enable a) technologically-augmented ecosystem
◾(to enable a) translocal exchange
◦{ [?not to] tokenization and verification of natural assets --> augment & utilize --?--> provoking our relation to nature, hybrid ecosystems in the technosphere }<-- question of governance
◾to explore ways for [...]
(104)[...notes/clean notes.txt]%97.1[...]mology or resistance knowledge
“in this world, we do not play chess with eternal figures like the king and the fool; the figures are what the successive configurations of the chessboard make of them.” -Veyne
([*]integration:) taxonomy of disorder ==> administrative ends (an idea of entire system of organic functioning --> homeostasis = "the wisdom of the body” ==> theories of norms, normality, disintegration, catastrophe)
•the idea of a damaged world in need of meticulous care
•the idea of the injured body that seeks to stabilize itself
#integration
the interwoven data recovered from the study of systemic and functional aspects of the broken organism ==> totality ~ establishment of a nonliberal individualism (+ social welfare) ==> **society = an integrated and fragile whole in need of care**
today's integrative medicine --> conceptualizations of the whole body ==> picture of the patient:
•neoliberal in character
•(always) future tense in orientation
destiny = personalized medicine (a project to anticipate and guide the patient's destiny)
welfare state's widest possible inclusion of its citizens clashes with the realities of the marketplace
to reconcile the individual's cognitive and physical realities with the particular demands of their world
...sociological quest to understand the locus of injury
[title]
duet of integration-crisis (==> whole-body ideals)
(Geroulanos and Meyers argue that) understanding integration and crisis in medicine ==> to wrap our heads around the way later-dominant cybernetic and structuralist theories located the individual in the world
bodily metaphor [in] integrations of domestic societies
the integrated, disintegrating human body:
•a new site of meaning and care
•subject for new analogies of body biological and body politic
•object of direct experimentation
story of the human body (at once social & biological)
...................................
question of technology
--locational--> where does the technological take place?
(and when?)
Heidegger --> (latecomers were) addicted to technology
“under what conditions we could arrive at a free relation to technology?”
Heidegger problem with addicted --> *addiction is content with what is merely available* (it never surpasses this limit) =/= anxiety
Avital focus on the *chemical prosthesis*
in war, drugs become another piece of equipment --> taking the pill: technologizing oneself into the war machine
heroin comes from heroisch
technically calibrated culture
drug --> hallucinated exteriority
electronic/drug culture [...]
(105)[...notes/clean notes.txt]%97.3[...] mesmerism, quantum mechanics)
}==>
•consumer as computer/computational (consumer as information processor, consumer as automatic subject =/= psychological agent) <== science of cybernetics, automaticity, feedback
•information (a new powerful substance in mid 20th century), “raw data ==> decisions, models, theories”, a specialized value-free term (=/= fact, learning, wisdom, understanding, enlightenment) --> second half of 20th century: information began to assume a deep and proved privileges place (in politics, cultural imaginary), to informationalize consumer objects:
◦jeans as “intelligent denim” --> “vector graphics and pixelation as there expression of your individuality” (Jack & Jones)
◦cream as “pro-retinal A nanosomes and Par-Elasty” (L'Oreal)
•
2.
laborization of life
growing sophistication of the previously simple and straightforward categories of aliveness and deadness (<== technologies since the 1970s: stem cell engineering, in vitro fertilization, genomics, virtual surgery, biomaterial engineering)
}==>
•make the range of what constitutes ‘alive’ larger and more complex
•stage the interpenetration of the machinic and the organic
(in the future it will be the) marketers as the most influential groups in re-drawing categories of existence and deciding what is animate or inanimate, natural or technical (not scientists or philosophers)
[***classical marketing strategies: positioning, communication]
==> paradoxes in consumption (for example stem cell engineered meat appears as both identical and radically different from its predecessors) --> postethical consumption models (categorized as vegetarian? how marketing re-enchant food without appeal to a myth of pastoral origin?)
--> commentary consumption acts: organic food market, natural healthcare market
3.
miniaturization of life
“fast, cheap, and out of control”
autonomous (=/= central, god-like)
}==>
•technology is no more locatable within a machine (a consciousness that envelopes the world) --> dispersed: (a logic of) technology as environment [diffused] =/= tool [discrete]
internet of things : digitally enabled objects share and respond to information
1980s --> processing (of information, microprocessor)
1990s --> networking (world wide web)
2000s --> sensing and controlling
“my consumption patterns worth so much that they underwrite my acts of consumption” -Hayles
•*cognition = a product* that emerges between the self and its environment (and does not take place exclusively on the brain) --stages--> cognition as a process
4.
complexification of life
complex (feedback loops, emergence, bifurcation) =/= complicated: accurately analysable system having a large number of component and perform sophisticated tasks
•most of the most valuab[...]
(106)[...notes/clean notes.txt]%97.7[...]es, fears of consumers)
*product = unconscious fulfilments, solutions, comforts and fantasies to them*
[Packard's Betty Crocker cake mix and Esso's Tiger in your Tank campaign --> alleged power of small groups of people to organize meaning on a massive and uncontrolled level]
•freezer = a nostalgic site of security in a threatening environment =/= a device for cooling foodstuffs (*giving of food <--~~> love* + insecurity ==> more food than you can eat)
-more sophisticated motivational research and appeals
****advertising: a form of literacy**** (a new and bewildering code)
sign system of advertising is not static
the generations to come will regard contemporary sign systems as rudimentary and easy to decode
ultra-sophisticated images will appear antiquited and perhaps even humorous (@Goda hating contemporary sign system)
-the way in which advertising today visualizes software, the environment, nanotechnology as seemingly *undeconstructible & transparent* will be staple examples in classroom curricula
(the most obvious and immediate way of conceptualizing) advertising: a system that creates signs with the purpose of communicating meaning =/= Campbell
discipline of marketing --support--> investigation of image consumption
early models of advertising (--> **how we understand the philosophy of what information and communication are**)
•1949 Bell Laboratories --> information: universalized component of any system that communicated =/= “information” as rather poetic and sipritual term (at home in philosophy =/= engineering) --advertising--> hierarchy of effects: cognitive --to--> affective --to--> behavioral [--> informationalize and measure aspects of advertising]
(to understand) *information theory of communication as a reflection of larger scientific and philosophical aims of the time*
***information theory of communication ==>
•providing codified models that predict response
•enframe communication within a logic of relative effectiveness or ineffectiveness
}=/= my lectures
brand memories
brand equity
boundary between advertising and everyday life
[Campbell =/=]
the idea that qualitative advertising research has a managerialist axiology
a priori assumption of “advertising = information communication” (=/= people incorporate advertising so that it functions as a *social glue* within groups)
(vernacular specter of advertising)
spectacular vernacular of social fabric
site of investigation:
1. site of consumption = reception (the field of meaning from a consumer's perspective)
2. site of production = processes involved in making ads (favoured in media studies and ethnographic approaches to advertising)
3. site of the image: analysis of the[...]
(111)[...notes/clean notes.txt]%97.9[...]e =/= [*]infrastructure: structure from below
--Simens--> [*]technology: apotheosized (تکريم) by extending its self-organizing capabilities, lending it a divinity which is universal, inevitable, natural and just (Simens’ ad ==> Iron Man image)
supra-structure --> new / Star Trek
|
infrastructure --> old / planets they visit
the human body: the most depicted object in advertising
--> research tradition:
humans have more synapses for interprting face
depiction of female body
male body
sex in advertising
racial marked body
(boring questions:)
•whether advertising reflects the world or shape it
•how signs reproduce, create, normalize or subvert the often unequal power structures that exist between male and female bodies
--> **despite potential ambiguity in images we as visual consumers are always presented with a “preferred reading”** @Pierre, Goda --> “image is controlled by discursive limits” (--Sina--> fable of ‘subtlest ideological weapon of advertising’) --Campbell--> paradox of identity construction: the consuming subject chooses among a limited repertoire of “iterated” or preexisting identities provided by marketing and adertising, steering viewers in preferred directions [<-- a fable]
[*]coopt: advertising pretends to acknowledge a competing discourse or ideology, but only pays lip service to it, ignoring its real radical challenge
the idea of advertising: a system that instils (القا، کم کم تزریق کردن) products and services with cultural and social values that are not intrinsic to them [~ magic]
--> highly visible display of ruling-class interests
*advertising = capitalism + aesthetics*
advertising: the pre-eminent way in which the interest of the powerful minority maintain the docility, alienation, or servitude of the majority (--> Goda's understanding of pop culture)
[*]magic: conjure an object from its immediate material rootedness and animate it with a much more potent energy ==> erase human experience of the monotony of consumption with its transient satisfactions and reinvigorate it anew with fresh promise-claims
for example advertisement for mobile phone = *suggestion* (about a certain design aesthetic + a certain tole in professional life + a certain sexual appeal + a certain social network) =/= *announcement* (about a technical device)
(announcement =/= suggestion: the act of advertising)
}--1--> the idea that advertising's signs = carefully constructed highly selective and distortive ways of seeing [=/= simple reflections of the state of the world] ==(Adorno, Horkheimer, Marcuse, Klein, Curtis, Jhally, @apass, Pierre)==>
•false consciousness
•commodity fetishism
•docility
•passivity
•manipulation of unconscious desire
[...]
(112)[...notes/clean notes.txt]%98.1[...]◾(in organizational discourse) complexity: (--articulate-->) unpredictable, multi-layered, decentered, emergent, globalized (world of Homeland TV series, of apass, of ERG's website: technological + adaptable + multi-layered)
*success <== visualize the complexity of their products* [in the case of ERG: student's knowledge and the institution of university]
(Goldman's landscape of Capital -->) corporate advertising:
•visually depicts the phenomenon of globalization
•affect the cultural imaginary
•shape political sensibilities (with respect to life in high-tech globalism)
amorphous phenomena (that require high-stakes visualization):
•counter-terrorism
•climate change
•
[*]advertising: an institution that organizes meaning, a visual sign system (as powerful as other systems that organize meaning: medicine, law, education,,,) [~/= apass]
--> *a form of literacy* = can be learned + lexicon + grammer (that can be fruitfully investigated)
*advertising = capitalism + aesthetic* ==Campbell==> research in advertising one of the most important research priorities in any discipline today (@apass)
...................................
***marketing = the ultimate social practice of postmodernity***
marketing practices
promotional campaigns
consumption culture
postmodernity: a phenomena specific to the cultural history of western europe and north america --impact--> globe
--Lyotard--> incredulity toward *metanarratives: unified idea systems
--Jameson--> consumer society (marked by:)
◦pastiche: an attitude of a certain detachment (on the part of the individual) where all stylistic expressions of parody, nostalgia, and other illustrated feeling lack emotional depth and commitment
◦schizophrenia: disjointedness and discontinuity of the individual's personal identity and experience in life
--Angus--> infinite delay of *modernity: improving human lives by controlling nature
--Wilson--> expression of incoherence of contemporary urban life
postmodernity =/= authority, unity, continuity, purpose, commitment
= “modernity: era of scientific ideology ==> disillusionment, disintegration, anxiety”
--> hedonism
--> tolerance (recognition) of difference
--> metanarrative = story (that people construct to tell themselves) =Foucault= regimes of truth
=/= conformity
examples of modern metanarratives:
•bourgeois (capitalist) ideology
•marxism
}--✕--> *market = new metanarrative in postmodernity*
postmodern condition:
1- [*]hyperreality: becoming real of what initially was/is a simulation/hype: simulation of imagined potential or imagined past (signifiers arbitrary linked to their original referent)
[...]
(113)[...notes/clean notes.txt]%98.4[...]otional campaigns
consumption culture
postmodernity: a phenomena specific to the cultural history of western europe and north america --impact--> globe
--Lyotard--> incredulity toward *metanarratives: unified idea systems
--Jameson--> consumer society (marked by:)
◦pastiche: an attitude of a certain detachment (on the part of the individual) where all stylistic expressions of parody, nostalgia, and other illustrated feeling lack emotional depth and commitment
◦schizophrenia: disjointedness and discontinuity of the individual's personal identity and experience in life
--Angus--> infinite delay of *modernity: improving human lives by controlling nature
--Wilson--> expression of incoherence of contemporary urban life
postmodernity =/= authority, unity, continuity, purpose, commitment
= “modernity: era of scientific ideology ==> disillusionment, disintegration, anxiety”
--> hedonism
--> tolerance (recognition) of difference
--> metanarrative = story (that people construct to tell themselves) =Foucault= regimes of truth
=/= conformity
examples of modern metanarratives:
•bourgeois (capitalist) ideology
•marxism
}--✕--> *market = new metanarrative in postmodernity*
postmodern condition:
1- [*]hyperreality: becoming real of what initially was/is a simulation/hype: simulation of imagined potential or imagined past (signifiers arbitrary linked to their original referent)
marketing: a practice that resignifies (a brand name)
tendency and willingness of the customers to prefer the simulation (for example the theme areas in city centers of an imagined pasts) =/= “real”
postmodernism is a cultural critique (=/= economic, social critique) of modernity
postmodern critique tends to rely on experiential or sensible judgement (--valued--> trusting intuition and sensing of what is practical/pragmatic based on cultural experience) =/= analysis of material evidence
****post world war II politics --> youth movement culminated in the 1960s --> institutionalization of the generational rebellion --> postmodernism*** ==>
•postmodern cultural critique rely on intuition + experiential sensibilities (in seeking a better world)
•postmodern consumer feels more justified in playful enjoyment of the simulation (=/= constantly seeking the somber reminders of “reality”)
hyperreality ==> “loss of history” : historical phenomena = collage with visual excitement = journalism
*voyeuristic exposure to the spectacle = cultural pastiche of the contemporary world*
--> #integration of the hollywood films (nested: music brand names become sub-spectacle within the spectacle of the film) --> (we are immersed in) an era of *metamarketing: marketing itself is marketed (bec[...]
(115)[...notes/clean notes.txt]%98.4[...]
tendency and willingness of the customers to prefer the simulation (for example the theme areas in city centers of an imagined pasts) =/= “real”
postmodernism is a cultural critique (=/= economic, social critique) of modernity
postmodern critique tends to rely on experiential or sensible judgement (--valued--> trusting intuition and sensing of what is practical/pragmatic based on cultural experience) =/= analysis of material evidence
****post world war II politics --> youth movement culminated in the 1960s --> institutionalization of the generational rebellion --> postmodernism*** ==>
•postmodern cultural critique rely on intuition + experiential sensibilities (in seeking a better world)
•postmodern consumer feels more justified in playful enjoyment of the simulation (=/= constantly seeking the somber reminders of “reality”)
hyperreality ==> “loss of history” : historical phenomena = collage with visual excitement = journalism
*voyeuristic exposure to the spectacle = cultural pastiche of the contemporary world*
--> #integration of the hollywood films (nested: music brand names become sub-spectacle within the spectacle of the film) --> (we are immersed in) an era of *metamarketing: marketing itself is marketed (becomes a prominent spectacle ---> go to Devil wears prada movie)
blurring of genres in news programs (Vox news), soap operas (), games ()
decontextualization + spectacle
the duality of ‘appearance =/= essence’ is dead in postmodernity --> cereal strategic decision-making in marketing : ****image = positioning****
-consumer always seeks an essence (in adopting a product)
-consumer of postmodern culture play the game of “surface” (they increasingly acquire the skills of recognizing the images and the positions these images offer)
[*]marketing: institution of simulation, imaginary, hype
(forms of) persuasive communication : transformational propositions ==> simulating potential experiences (=/= true or false discourse)
2- [*]fragmentation: the consumer engages in a series of independent, separate, unconnected acts --each--> require a different product
+ fleeting moments of exciting scenes and images
(postmodern) transcendence of the (modernist) necessity to *understand connections*
***artists of all kinds are increasingly assuming the role of marketing institutions***
the consumers (of postmodernity) are encouraged to play the game of *image-switching* (caring mother, efficient manager, elegant partner, gourmet homemaker --each--> require a different style {labeled as consumer liberation}) =/= central character
[---> go to Deleuze and Guattari's schizophrenia of late capitalism]
disconnected from authentic self ==> (enormous potential for) creativi[...]
(117)[...notes/clean notes.txt]%98.5[...]ilm) --> (we are immersed in) an era of *metamarketing: marketing itself is marketed (becomes a prominent spectacle ---> go to Devil wears prada movie)
blurring of genres in news programs (Vox news), soap operas (), games ()
decontextualization + spectacle
the duality of ‘appearance =/= essence’ is dead in postmodernity --> cereal strategic decision-making in marketing : ****image = positioning****
-consumer always seeks an essence (in adopting a product)
-consumer of postmodern culture play the game of “surface” (they increasingly acquire the skills of recognizing the images and the positions these images offer)
[*]marketing: institution of simulation, imaginary, hype
(forms of) persuasive communication : transformational propositions ==> simulating potential experiences (=/= true or false discourse)
2- [*]fragmentation: the consumer engages in a series of independent, separate, unconnected acts --each--> require a different product
+ fleeting moments of exciting scenes and images
(postmodern) transcendence of the (modernist) necessity to *understand connections*
***artists of all kinds are increasingly assuming the role of marketing institutions***
the consumers (of postmodernity) are encouraged to play the game of *image-switching* (caring mother, efficient manager, elegant partner, gourmet homemaker --each--> require a different style {labeled as consumer liberation}) =/= central character
[---> go to Deleuze and Guattari's schizophrenia of late capitalism]
disconnected from authentic self ==> (enormous potential for) creativity in manufactured representations
~~--> market becomes a pastiche
postsuburban transformation
complex interaction of high-technology production + socio-spatial configuration + spectacular shopping environment = ubiquitous shopping malls (--acquired--> postmodern theatrical character, fragmented experience of all cultures)
unrestricted ability to use signifiers [?pushed back by some emerging sensibilities of cultural appropriation, political correctness, gender policing, religious, etc.]
--> marketing competition rests on the creation of images (meanings) removed from any history, context, origin =/= excellence and sophistication in form and technique
[---> go to contemporary artists anti-excellence attitude and the celebration of failure and failing]
--> **each instance of communication becomes a spectacle**
purposefully decontextualized + rendered free floating ==> marketable product
(surrealist artists made use of this --now--> shop window designer)
Duchamp, Rauschenberg, Warhol (ready-made)
***themes of postmodern culture:
irreverence
nonconformity
noncommitment
detachment
difference
[...]
(122)[...notes/clean notes.txt]%98.5[...]separate, unconnected acts --each--> require a different product
+ fleeting moments of exciting scenes and images
(postmodern) transcendence of the (modernist) necessity to *understand connections*
***artists of all kinds are increasingly assuming the role of marketing institutions***
the consumers (of postmodernity) are encouraged to play the game of *image-switching* (caring mother, efficient manager, elegant partner, gourmet homemaker --each--> require a different style {labeled as consumer liberation}) =/= central character
[---> go to Deleuze and Guattari's schizophrenia of late capitalism]
disconnected from authentic self ==> (enormous potential for) creativity in manufactured representations
~~--> market becomes a pastiche
postsuburban transformation
complex interaction of high-technology production + socio-spatial configuration + spectacular shopping environment = ubiquitous shopping malls (--acquired--> postmodern theatrical character, fragmented experience of all cultures)
unrestricted ability to use signifiers [?pushed back by some emerging sensibilities of cultural appropriation, political correctness, gender policing, religious, etc.]
--> marketing competition rests on the creation of images (meanings) removed from any history, context, origin =/= excellence and sophistication in form and technique
[---> go to contemporary artists anti-excellence attitude and the celebration of failure and failing]
--> **each instance of communication becomes a spectacle**
purposefully decontextualized + rendered free floating ==> marketable product
(surrealist artists made use of this --now--> shop window designer)
Duchamp, Rauschenberg, Warhol (ready-made)
***themes of postmodern culture:
irreverence
nonconformity
noncommitment
detachment
difference
fragmentation
(paradoxically) what seems to be difference at the level of symbolic culture stems from an underlying uniformity <-- ***heterogeneity has its origins in homogeneity*** : cultures where market and marketing are less developed exhibit greater variance in both the quality and kinds of life patterns
literacy:
•in modernity --> to read + discover connections among seemingly unrelated objects ==> understanding
•in postmodernity --> watching : recognizing images (exposing oneself to innumerable images and recognize what they stand for ~ attach meaning to them) <-- this is what i did in my telegram bestiary text!
literacy in consumption culture ~/=? established nortons of education
3- [*]reversal of production & consumption
•modernist: value is created in production (meaningful) and destroyed in consumption (profane)
•postmodern: production continues during the moment [...]
(124)[...notes/clean notes.txt]%98.6[...] + socio-spatial configuration + spectacular shopping environment = ubiquitous shopping malls (--acquired--> postmodern theatrical character, fragmented experience of all cultures)
unrestricted ability to use signifiers [?pushed back by some emerging sensibilities of cultural appropriation, political correctness, gender policing, religious, etc.]
--> marketing competition rests on the creation of images (meanings) removed from any history, context, origin =/= excellence and sophistication in form and technique
[---> go to contemporary artists anti-excellence attitude and the celebration of failure and failing]
--> **each instance of communication becomes a spectacle**
purposefully decontextualized + rendered free floating ==> marketable product
(surrealist artists made use of this --now--> shop window designer)
Duchamp, Rauschenberg, Warhol (ready-made)
***themes of postmodern culture:
irreverence
/>
nonconformity
noncommitment
detachment
difference
fragmentation
(paradoxically) what seems to be difference at the level of symbolic culture stems from an underlying uniformity <-- ***heterogeneity has its origins in homogeneity*** : cultures where market and marketing are less developed exhibit greater variance in both the quality and kinds of life patterns
literacy:
•in modernity --> to read + discover connections among seemingly unrelated objects ==> understanding
•in postmodernity --> watching : recognizing images (exposing oneself to innumerable images and recognize what they stand for ~ attach meaning to them) <-- this is what i did in my telegram bestiary text!
literacy in consumption culture ~/=? established nortons of education
3- [*]reversal of production & consumption
•modernist: value is created in production (meaningful) and destroyed in consumption (prof (profane)
•postmodern: production continues during the moment of consumption, value is created during consumption: a process through which individuals define themselves, status, image (=/= common) --> a social act, symbolic meaning ==> an individual with certain tastes, mentality, values (a type of humanity)
production & consumption prove to be different moments of the same cycle
•during production: producers are human beings, products are commodities
•during consumption: producers are images, products are human beings
4- [*]decentering subject
•modernist: the subject is in the pursuit of its goals, constituted in the separation of body and mind, to graduate from the *state of being* (existential) to the *state of knowing* (cognitive) : distance oneself from a pure existence of being (its context and condition) in order to develop a cognitive understanding
•postmodern: the subject is not in contr[...]
(126)[...notes/clean notes.txt]%98.6[...]onsumption culture ~/=? established nortons of education
3- [*]reversal of production & consumption
•modernist: value is created in production (meaningful) and destroyed in consumption (profane)
•postmodern: production continues during the moment of consumption, value is created during consumption: a process through which individuals define themselves, status, image (=/= common) --> a social act, symbolic meaning ==> an individual with certain tastes, mentality, values (a type of humanity)
production & consumption prove to be different moments of the same cycle
•during production: producers are human beings, products are commodities
•during consumption: producers are images, products are human beings
4- [*]decentering subject
•modernist: the subject is in the pursuit of its goals, constituted in the separation of body and mind, to graduate from the *state of being* (existential) to the *state of knowing* (cognitive) : distance oneself from a pure existence of being (its context and condition) in order to develop a cognitive understanding
•postmodern: the subject is not in control, role of the human is to allow products perform their functions
marketing orientation
•positioning of the products (in the market)
•positioning of the consumer (in the social market)
(today's) body culture: self-objectification (==> to be consumed)
distancing of one's own gaze from one's own body to view one's self and scrutinize one's own images
--> ***fashion becomes the metaphor for culture***
5- [*]juxtaposition of anything with anything (its name?)
•opposing emotions: love & hate, contempt & annotation
•opposing cognitions: belief & doubt, reverence & ridicule
--> in advertisement a product is simultaneously made fun of and prompted, or making credibility by discrediting advertising
*high art and mundane consumption*
}<== growing acceptance of *doublethink* (~=? double bond) : the metagame of playing along as if the rules are what they seem on the surface while having the knowledge the rules of the game played are quite different from what that appear to be
•in advertisement: the consumer thinks while other people are persuaded, they themselves are not
•in politics: the consumers (voters) listen as if the politicians are espousing genuinely personal views
•in media: stating the role of the polls + reflecting the politicians view with utmost seriousness
•ethnic restaurants --> delicious life styles of which food is just a manifestation --> **simulated adventure in a theatrical society**
•
}--> the postmodern consumer does not judge the experience from a foundational perspective
*it recognizes only difference*, only fragments (=/= inequality, conflict)
anything i[...]
(128)[...notes/clean notes.txt]%98.7[...]elief & doubt, reverence & ridicule
--> in advertisement a product is simultaneously made fun of and prompted, or making credibility by discrediting advertising
*high art and mundane consumption*
}<== growing acceptance of *doublethink* (~=? double bond) : the metagame of playing along as if the rules are what they seem on the surface while having the knowledge the rules of the game played are quite different from what that appear to be
•in advertisement: the consumer thinks while other people are persuaded, they themselves are not
•in politics: the consumers (voters) listen as if the politicians are espousing genuinely personal views
•in media: stating the role of the polls + reflecting the politicians view with utmost seriousness
•ethnic restaurants --> delicious life styles of which food is just a manifestation --> **simulated adventure in a theatrical society**
•
}--> the postmodern consumer does not judge the experience from a foundational perspective
*it recognizes only difference*, only fragments (=/= inequality, conflict)
anything is at once acceptable and suspect ( مجاز majaz)
*juxtaposition of opposites ==> total irony + ambiguity --> pastiche*
marketing --> *incorporation: pulling the contradictory (country cultural) movements into market economy : emptying expressions (music, fashion) of rebellion (for example punk) of their content ==> commodities them
society historical process is affairs through politics and social relations --✕--> market mediates social conflicts (for example the content and the looks of news program in VOX news)
*marketization (of politics): the possibility of representing them through electronically manipulated images (for example USA's 1991 gulf war was run more as a marketing campaign)
~=> *management of consent*
“authentic” traditional cultures in order to survive have to become marketable --> touristic attractions
•marketing taking the center stage in most western institutions
•market = locus (dominant mediator) of legitimation
marketing: a cultural process representing the post-
transnational (corporation) : postmodern cultural change agent
in traditional world of commerce ‘commercial space & time =/= programming space & time’
modernist vacuum created by obsolete notions of what is good or bad (sacred or profane) --> filled by marketing (enters --into--> culture)
fragmentation ==require==> use of many different styles and forms
(ideas and movements which already have made) sensational impact --> spectacle --> commodities
(marketing helped in entrenching) artist selebrity setting new trends and values <-- a postmodern phenomena with its roots in 1960s “anti[...]
(131)[...notes/clean notes.txt]%98.7[...]committing to any one style, but rebelling by doing “one's own thing” (Madonna's rebellion 1991 --> she will continue to find large audiences as long as she represents and combines the postmodern aspects of critique of the metanarrative and the marketable commercial sensationalism of the fragmented spectacle)
paradoxical nature of postmodern culture <-- fragmentation and discontinuity of their experience
not owning a TV (conscious rejection) + driving a car (integrated into mainstream)
merging of education and marketing
*televisual generation*
(in north america and western europe) the education is taking place mostly outside of three classroom
(modern) institutionalized education --> (postmodern) marketing system : the individual of the postmodern encounters the institutionalized education as obligation, drudgery, and the means to achieve positions
(from) a process of reading issues and questions for exploration --to--> a process of persuasively communicating the necessities of knowing (and following efficient ways of doing things) --> literacy: being able to manipulate and construct (recognize and grasp multi-layered multi-faceted multi-media images --> to impress upon all senses) }<-- marketing is best situated to educate this
[-can a true critical deconstruction of postmodernism start from literacy? ---> go to telegram bestiary text]
***the consumer is also a signifier***
(constructed in the images that are culturally signified, for example the female)
(even metaphorically) putting somebody on the pedestal (stage) ==> exposure to voyeuristic gaze ==> objectification ~=> commodification }--Baudrillard-->
•a liberation (the subject is the object which has the powers of seduction as the focus of desire --> in control)
•a loss of freedom (the subject is culturally signified and constructed for fonctions determined outside its own power --> a property of the other)
*decoupling of culturally signified categories (of gender, etc.)* --marketing--> (postmodern stance and trend:) male model/actors who represent emotional, nurturing, and sensitive + female model/actors who represent aggressive, powerful, rational (in American advertisement and TV series)
==> “i shop, therefore i am” becomes applicable to men
==> both men and women become ideal consumers --> flourish of market exchange
* * (both male and female) seek authentic self --> (get caught up in) objectification + fragmentation * *
pattern quest: imaging (representing) =/= being, knowing
[image marketing]
*the image does not represent the product, but the product represents the image* -->
•consumers are essentially consumers of symbols
•consumption culture = construction of symbolic environment
}==> tourism as the largest industry in the world [...]
(145)[...notes/clean notes.txt]%98.8[...]encounters the institutionalized education as obligation, drudgery, and the means to achieve positions
(from) a process of reading issues and questions for exploration --to--> a process of persuasively communicating the necessities of knowing (and following efficient ways of doing things) --> literacy: being able to manipulate and construct (recognize and grasp multi-layered multi-faceted multi-media images --> to impress upon all senses) }<-- marketing is best situated to educate this
[-can a true critical deconstruction of postmodernism start from literacy? ---> go to telegram bestiary text]
***the consumer is also a signifier***
(constructed in the images that are culturally signified, for example the female)
(even metaphorically) putting somebody on the pedestal (stage) ==> exposure to voyeuristic gaze ==> objectification ~=> commodification }--Baudrillard-->
•a liberation (the subject is the object which has the powers of seduction as the focus of desire --> in control)
•a loss of freedom (the subject is culturally signified and constructed for fonctions determined outside its own power --> a property of the other)
*decoupling of culturally signified categories (of gender, etc.)* --marketing--> (postmodern stance and trend:) male model/actors who represent emotional, nurturing, and sensitive + female model/actors who represent aggressive, powerful, rational (in American advertisement and TV series)
==> “i shop, therefore i am” becomes applicable to men
==> both men and women become ideal consumers --> flourish of market exchange
* * (both male and female) seek authentic self --> (get caught up in) objectification + fragmentation * *
pattern quest: imaging (representing) =/= being, knowing
[image marketing]
*the image does not represent the product, but the product represents the image* -->
•consumers are essentially consumers of symbols
•consumption culture = construction of symbolic environment
}==> tourism as the largest industry in the world (translate your culture images into marketable products ~= consumer fetishes) --> *global culturalism*
[manipulation of symbols]
(from) ethical issue (modern) --to--> stylistic issue (phenomenological, postmodern)
[*]globalization: (create fragmented heterogenized market -->) serve the locals with global universal signs
--> transnational: a highly symbolic communication system that is timeless, contextless, diffused in space, located anonymously, with no known history
marketing is the first institution that adapt to postmodernism
...................................
consumer (--impulse--> “i want”) =/= citizen (“we need”)
Sunstein
consumer sovereignty (matters of personal taste, “are they getting wha[...]
(146)[...notes/clean notes.txt]%98.8[...] body we are not with}
clumsiness: being in the way of yourself (to lack the coordination to coordinate yourself with yourself)
--registers--> as the loss of a possibility
(in art, performed clumsiness as strategically antagonistic?)
(Ahmed's) emotional work: closing the gap between ‘how one does feel’ and ‘how one should feel’ <-- a labour (when) is successful, it disappears as labour
how flight attendants (and teachers?) become responsible for collective moods --Hochschild--> ability to preserve the mood of a situation requires working not only on feelings, but drawing on tactic knowledge about how moods are shaped
(bad mood of a shopkeeper in Brussels...)
*histories that linger as mood*
diversity work --involves-->
•the effort to minimize differences so that those who arrive can appear more ‘in tune’ with those who are already here
•
•
--✕--> bodies do not arrive at the same time [---> go to Sina's trans-lateness lecture performance series for Akademie der Künste der Welt 2014: being late is precisely the condition for which translation is needed + critique of universal translator]
...atmospheric qualities of the market
Ahmed's criticism of hopeful performativity [<-- in her text “not in the mood” Ahmed privileges ‘bad mood’ as the emblem of marginality --> emotional misfit]
public mood: prevailing public sentiment as to what constitutes appropriate matters for governmental attention <-- thermostatic understanding of mood
--Ahmed--> fabrication of feeling (& consumer satisfaction)
*to find = to form*
the idea of the national body acquires coherence through a systems of belief ==> separate the nation from race
•“requiring those who embody diversity to give their allegiance to its body” (for example a nation can love diversity whilst demanding that Muslim women unveil)
Marxist model of commodity fetishism --Ahmed--> feelings come to reside (magically) in objects [by cutting those objects off from a wider economy of labour and production. it is then as if fear originates with the arrival of others whose bodies become containers of our fear]
(for Ahmed) happiness: a technique of distraction (a cover-up)
--> for her: potency is in the rage
(Ahmed is too fast to celebrate lesbian ‘affect alien’ =/= heterosexual marriage)
good weather --> (showing) safety and wisdom of prediction
the idea of “your unfeeling masks a disbelief”
...................................
interesting =/= appealling --> most satisfying videos
...................................
elite consumption
country house
...................................
dirt
waste
stink
microbes
[...]
(152)[...notes/clean notes.txt]%99[...]>
*to find = to form*
the idea of the national body acquires coherence through a systems of belief ==> separate the nation from race
•“requiring those who embody diversity to give their allegiance to its body” (for example a nation can love diversity whilst demanding that Muslim women unveil)
Marxist model of commodity fetishism --Ahmed--> feelings come to reside (magically) in objects [by cutting those objects off from a wider economy of labour and production. it is then as if fear originates with the arrival of others whose bodies become containers of our fear]
(for Ahmed) happiness: a technique of distraction (a cover-up)
--> for her: potency is in the rage
(Ahmed is too fast to celebrate lesbian ‘affect alien’ =/= heterosexual marriage)
good weather --> (showing) safety and wisdom of prediction
the idea of “your unfeeling masks a disbelief”
interesting =/= appealling --> most satisfying videos
...................................
elite consumption
country house
...................................
dirt
waste
stink
microbes
Campbell on bacteria and market
tropes that bring bacteria into the symbolic realm:
1. cuteness
2. overpopulation
3. lower classes
4. deviant sex
}--channel--> utterances that (indirectly [political discourse of establishment neoliberalism cannot address such things in direct ways]) express fantasies about:
•purity
•gender
•race
•community
•family
•pollution
•class
•disease
•sexual promiscuity (deviancy)
}<--Campbell-- symptoms of a capitalist socio-economic order --> they are found in:
◦explicit rhetoric of anti-establishment politics (the alt-right, anti-immigrant movements)r />
◦implicit content of the marketing material of globalized and globalizing multinationals
bacteria: symptoms of a capitalist socio-economic order --> repressed fears and fantasies about purity, gender, race, community, pollution, class, sexual promiscuity <-- leveraged by antibacterial brands
from (psychoanalytical concept of) symptom --to--> sinthome
[*]symptom: repressed extrinsic ideology that must be revealed =/= [*]sinthome: a fantasy that does not dissolve when brought to light <== it structures reality intrinsically
a *psychoanalytically informed critical marketing* --> *consumer is made to trace their symptoms* (<-- the perverse effects of emancipatory revelatory critical analysis)
--Campbell--> sinthome presents a tool for analysing *fantasies that focus on the form of their expression, rather than their content*
•in the case of (fantasy takes the form of) bacteria --reveal--> (a [...]
(153)[...notes/clean notes.txt]%99[...]is in the rage
(Ahmed is too fast to celebrate lesbian ‘affect alien’ =/= heterosexual marriage)
good weather --> (showing) safety and wisdom of prediction
the idea of “your unfeeling masks a disbelief”
...................................
interesting =/= appealling --> most satisfying videos
...................................
elite consumption
country house
...................................
dirt
waste
stink
microbes
Campbell on bacteria and market
tropes that bring bacteria into the symbolic realm:
1. cuteness
2. overpopulation
3. lower classes
4. deviant sex
}--channel--> utterances that (indirectly [political discourse of establishment neoliberalism cannot address such things in direct ways]) express fantasies about:
•purity
•gender
•race
•community
•family
•pollution
•class
•disease
•sexual promiscuity (deviancy)
}<--Campbell-- symptoms of a capitalist socio-economic order --> they are found in:
◦explicit rhetoric of anti-establishment politics (the alt-right, anti-immigrant movements)
◦implicit content of the marketing material of globalized and globalizing multinationals
bacteria: symptoms of a capitalist socio-economic order --> repressed fears and fantasies about purity, gender, race, community, pollution, class, sexual promiscuity <-- leveraged by antibacterial brands
from (psychoanalytical concept of) symptom --to--> sinthome
[*]symptom: repressed extrinsic ideology that must be revealed =/= [*]sinthome: a fantasy that does not dissolve when brought to light <== it structures reality intrinsically
a *psychoanalytically informed critical marketing* --> *consumer is made to trace their symptoms* (<-- the perverse effects of emancipatory revelatory critical analysis)
--Campbell--> sinthome presents a tool for analysing *fantasies that focus on the form of their expression, rather than their content*
•in the case of (fantasy takes the form of) bacteria --reveal--> (a confluence between) *the politics of community & the physiology of (auto)immunity* [--> clean and dirty]
dilemma of modern subject : how to live with the unsettling truths given to us by new sciences
•my mother about fake honey
•bacteriology ==> everything (including our very selves) is terrifyingly coated in bacteria
a moment of marketing in Joyce's Ulysses character Bloom -->
•overwhelmed by the teeming bacteria <--> ingesting a different set of cultured bacteria: wine, cheese, bread
•the city and its germs envelop and simultaneously individuate him --> ****his subjectivity can only be expressed in terms of the dialectic of alienation and belonging that is at[...]
(154)[...notes/clean notes.txt]%99[...]cteria into the symbolic realm:
1. cuteness
2. overpopulation
3. lower classes
4. deviant sex
}--channel--> utterances that (indirectly [political discourse of establishment neoliberalism cannot address such things in direct ways]) express fantasies about:
•purity
•gender
•race
•community
•family
•pollution
•class
•disease
•sexual promiscuity (deviancy)
}<--Campbell-- symptoms of a capitalist socio-economic order --> they are found in:
◦explicit rhetoric of anti-establishment politics (the alt-right, anti-immigrant movements)
◦implicit content of the marketing material of globalized and globalizing multinationals
bacteria: symptoms of a capitalist socio-economic order --> repressed fears and fantasies about purity, gender, race, community, pollution, class, sexual promiscuity <-- leveraged by antibacterial brands
>
from (psychoanalytical concept of) symptom --to--> sinthome
[*]symptom: repressed extrinsic ideology that must be revealed =/= [*]sinthome: a fantasy that does not dissolve when brought to light <== it structures reality intrinsically
a *psychoanalytically informed critical marketing* --> *consumer is made to trace their symptoms* (<-- the perverse effects of emancipatory revelatory critical analysis)
--Campbell--> sinthome presents a tool for analysing *fantasies that focus on the form of their expression, rather than their content*
•in the case of (fantasy takes the form of) bacteria --reveal--> (a confluence between) *the politics of community & the physiology of (auto)immunity* [--> clean and dirty]
dilemma of modern subject : how to live with the unsettling truths given to us by new sciences
•my mother about fake honey
•bacteriology ==> everything (including our very selves) is terrifyingly coated in bacteria
a moment of marketing in Joyce's Ulysses character Bloom -->
•overwhelmed by the teeming bacteria <--> ingesting a different set of cultured bacteria: wine, cheese, bread
•the city and its germs envelop and simultaneously individuate him --> ****his subjectivity can only be expressed in terms of the dialectic of alienation and belonging that is at the foundation of our social world****
***living in modernity = being in constant contact with the mass of beings***
<== uncontrollable overwhelming disintegrative forces of otherness (the problem of living in a community in modern metropolis)
<-- *multiplicity of strange strangers through whom the healthy subject finds his or her sense of self*
(@Femke, analysing political arrangments of X) *market society* =/= looking at the way that we come (and invited to come) into contact with X (in Campbell's case: bacteria)
[*]sinthome: w[...]
(155)[...notes/clean notes.txt]%99.1[...]inationals
bacteria: symptoms of a capitalist socio-economic order --> repressed fears and fantasies about purity, gender, race, community, pollution, class, sexual promiscuity <-- leveraged by antibacterial brands
from (psychoanalytical concept of) symptom --to--> sinthome
[*]symptom: repressed extrinsic ideology that must be revealed =/= [*]sinthome: a fantasy that does not dissolve when brought to light <== it structures reality intrinsically
a *psychoanalytically informed critical marketing* --> *consumer is made to trace their symptoms* (<-- the perverse effects of emancipatory revelatory critical analysis)
--Campbell--> sinthome presents a tool for analysing *fantasies that focus on the form of their expression, rather than their content*
•in the case of (fantasy takes the form of) bacteria --reveal--> (a confluence between) *the politics of community & the physiology of (auto)immunity* [--> clean and dirty]
dilemma of modern subject : how to live with the unsettling truths given to us by new sciences
•my mother about fake honey
•bacteriology ==> everything (including our very selves) is terrifyingly coated in bacteria
a moment of marketing in Joyce's Ulysses character Bloom -->
•overwhelmed by the teeming bacteria <--> ingesting a different set of cultured bacteria: wine, cheese, bread
•the city and its germs envelop and simultaneously individuate him --> ****his subjectivity can only be expressed in terms of the dialectic of alienation and belonging that is at the foundation of our social world****
***living in modernity = being in constant contact with the mass of beings***
<== uncontrollable overwhelming disintegrative forces of otherness (the problem of living in a community in modern metropolis)
<-- *multiplicity of strange strangers through whom the healthy subject finds his or her sense of self*
(@Femke, analysing political arrangments of X) *market society* =/= looking at the way that we come (and invited to come) into contact with X (in Campbell's case: bacteria)
[*]sinthome: why X (symptoms) appear to us as such =/= what X mean
sinthome --> (mode of analysis) aiming to identify ***what fantasies are permitted to be sustained when the symptom take the form of X*** (in this case bacteria) =/= seeking to find what ideology lies hidden beneath the symptom [=/=! problem of artists]
Campbell mode of analysis (with sinthome) =/= a revelatory mode of critique (where our illusions arre laid bare) [<-- artists’ symptom]
advertisements offer striking evidence of *autoimmune tendecies* in contemporary market society : the body politic misrecognizes its own boundaries and attacks parts of itself
@Femke
(Joyce's Bloom) first thing that we see or feel is not in[...]
(156)[...notes/clean notes.txt]%99.1[...]ression, rather than their content*
•in the case of (fantasy takes the form of) bacteria --reveal--> (a confluence between) *the politics of community & the physiology of (auto)immunity* [--> clean and dirty]
dilemma of modern subject : how to live with the unsettling truths given to us by new sciences
•my mother about fake honey
•bacteriology ==> everything (including our very selves) is terrifyingly coated in bacteria
a moment of marketing in Joyce's Ulysses character Bloom -->
•overwhelmed by the teeming bacteria <--> ingesting a different set of cultured bacteria: wine, cheese, bread
•the city and its germs envelop and simultaneously individuate him --> ****his subjectivity can only be expressed in terms of the dialectic of alienation and belonging that is at the foundation of our social world****
***living in modernity = being in constant contact with the mass of beings***
<== uncontrollable overwhelming disintegrative forces of otherness (the problem of living in a community in modern metropolis)
<-- *multiplicity of strange strangers through whom the healthy subject finds his or her sense of self*
(@Femke, analysing political arrangments of X) *market society* =/= looking at the way that we come (and invited to come) into contact with X (in Campbell's case: bacteria)
[*]sinthome: why X (symptoms) appear to us as such =/= what X mean
sinthome --> (mode of analysis) aiming to identify ***what fantasies are permitted to be sustained when the symptom take the form of X*** (in this case bacteria) =/= seeking to find what ideology lies hidden beneath the symptom [=/=! problem of artists]
Campbell mode of analysis (with sinthome) =/= a revelatory mode of critique (where our illusions arre laid bare) [<-- artists’ symptom]
advertisements offer striking evidence of *autoimmune tendecies* in contemporary market society : the body politic misrecognizes its own boundaries and attacks parts of itself
@Femke
(Joyce's Bloom) first thing that we see or feel is not in fact ourselves, but bacteria [---> go to body image] --> (his solution:) avoiding one kind of bacteria by embracing another (<-- psychoanalytically effective ***non-solution***)
(in social sciences [Ereshefsky]) *species pluralism : how various biopolitical forces use segmentation strategies in the organic world to produce competing species’ hierarchies and taxa*
thinkers in social theory --> the entities under investigation are:
•so massive --> Gaya regulatory system of planetary scope
•so dispersed --> climate change
•so ancient --Haraway--> bacterial protist Mixotricha paradoxa (“the paradoxical being with mixed-up hairs”)
•so minute جزئی --> new materials engineered through nanotechnology
•so boundless --Sagan--> m[...]
(157)[...notes/clean notes.txt]%99.1[...] individuate him --> ****his subjectivity can only be expressed in terms of the dialectic of alienation and belonging that is at the foundation of our social world****
***living in modernity = being in constant contact with the mass of beings***
<== uncontrollable overwhelming disintegrative forces of otherness (the problem of living in a community in modern metropolis)
<-- *multiplicity of strange strangers through whom the healthy subject finds his or her sense of self*
(@Femke, analysing political arrangments of X) *market society* =/= looking at the way that we come (and invited to come) into contact with X (in Campbell's case: bacteria)
[*]sinthome: why X (symptoms) appear to us as such =/= what X mean
sinthome --> (mode of analysis) aiming to identify ***what fantasies are permitted to be sustained when the symptom take the form of X*** (in this case bacteria) =/= seeking to find what ideology lies hidden beneath the symptom [=/=! problem of artists]
Campbell mode of analysis (with sinthome) =/= a revelatory mode of critique (where our illusions arre laid bare) [<-- artists’ symptom]
advertisements offer striking evidence of *autoimmune tendecies* in contemporary market society : the body politic misrecognizes its own boundaries and attacks parts of itself
@Femke
(Joyce's Bloom) first thing that we see or feel is not in fact ourselves, but bacteria [---> go to body image] --> (his solution:) avoiding one kind of bacteria by embracing another (<-- psychoanalytically effective ***non-solution***)
(in social sciences [Ereshefsky]) *species pluralism : how various biopolitical forces use segmentation strategies in the organic world to produce competing species’ hierarchies and taxa*
thinkers in social theory --> the entities under investigation are:
•so massive --> Gaya regulatory system of planetary scope
•so dispersed --> climate change
•so ancient --Haraway--> bacterial protist Mixotricha paradoxa (“the paradoxical being with mixed-up hairs”)
•so minute جزئی --> new materials engineered through nanotechnology
•so boundless --Sagan--> metametazoa: human as a multiple afloat in the omnisexuality or bacterial exchange
•so relational --thacker--> swarm, pack, flock, epidemic [go to --> ERG website's epidemic nodes --> *the image of the relational*]
•so
}<==motivation==
1. considering the strangeness of life forms act as a template ==to==> think differently about life by mobilizing new ***prepositions of connection*** (with, alongside, between, sym-, etc.) ==provoke==> different theoretical insights into how society might work
2. ethical political drive to promote radical inclusivity and to challenge mindsets that fixate on identity and difference (<-- Harawayian) [--> Isabel, Sara]
3. work of decentering[...]
(158)[...notes/clean notes.txt]%99.1[...] violation of some mythical, symbolic, or political system =/= just a physical problem***
bacteria --> symptom of a disturbed system
symptomatic analysis (=/= feedback)
pioneered by Marxist critics, Althusser
symptomatic analysis of X = to open the possibility of there being unspoken, unacknowledged or disavowed content in X
symptomatic analysis --of--> (content of) antibacterial advertisement --laden--> with libidinal intensity or *visual pleasure* (= an image that is visually intense)
**consumption can be read like dreams** (a text that says more than it consciously expresses) --reveal--> repressed material (disavowed fantasies about: purity, gender, race, family, class, disease, displacement, sublimation, etc.)
◦what fantasy is upheld by presenting repressed material as bacteria (or artwork)?
--> reading against the grain of the text (Jamesonian)
--> advertising images can be read like symptoms of repressed libidinal desire
-i did symptomatic reading of Olearius (but not of ajayeb nameh?)
1- accelerating pace of industrial production
2- population growth
}==> first full flourishing of *mass consumption*
*[*]marketing: a sphere of cultural production where image conventions co-evolve with non-marketing imnages as an intertextual constantly reciprocal environment*
1. cuteness
little monsters
infant-like
with freakishly funny features
playground of bacterial frolic
cuteness
a minor aesthetic category (in comparison to its more spectacular counterparts: sublime, beautiful)
(it is minor because it is ambiguous)
•positive affects:
◦desire to protect
◦desire to touch
•negative affects:
◦helplessness
◦pitifulness
◦excessive availability
•secondary relations:
◦resentment at being emotionally manipulated
◦contempt for the weakness of cute --accompany--> desire to:
◾touch
◾clasp
◾dominate
◾destroy
◾
}--> *cute: a site of visual intensity that is both pleasurable & disgusting*
****three objects that are most often rendered cute in consumer aesthetics:
1- women
2- technology
3- children
}<-- (in psychoanalytic terms) inherently dangerous ==> in need of control****
Campbell > why is it useful to see bacteria as cute?
***cuteness as a deep link to violence***
[*]cuteness: aestheticization of powerlessness --> a necessary step in permitting its extinction [to make everybody like unto little children is not such a bad way of disposing of them]
•representing the Other (the enemy) as despicable --> powerful effect
•representing the Other as domesticated + infantalized:
[...]
(159)[...notes/clean notes.txt]%99.3[...]psychoanalytic terms) inherently dangerous ==> in need of control****
Campbell > why is it useful to see bacteria as cute?
***cuteness as a deep link to violence***
[*]cuteness: aestheticization of powerlessness --> a necessary step in permitting its extinction [to make everybody like unto little children is not such a bad way of disposing of them]
•representing the Other (the enemy) as despicable --> powerful effect
•representing the Other as domesticated + infantalized:
◦demonstrates the sublime Otherness of bacteria
◦we are relieved of guilt <== the bacteria is rendered beneath the threshold of ethical consideration
2. overpopulation
cramming of many life forms into tiny spaces ~= (literally) an uncanny microcosm of the imagined and feared socio-economic order
***new technologies to visualize the world ==produce==> new imaginateis of life itself*** [<-- my research on bestiaries]
microscope (19th century) --> microbial visuality --Latour--> new modes of interacting with and ingesting/consuming the world
bacteriology as a discipline emerged at the same time as the (so-called) transformation “from industrial capitalism --to--> market society”
•overpopulation
•bacterial proliferation
--> a trope in visualizing contemporary bacteria
bacteria live in obscene proximity to each other --> *bacterial intimacy =/= individualizing force of modernity*
the fantasy of there is some sort of “away” which can absorb what we overproduce
removal of excrement (in all its quises) --> demonstrating the urbanites class distinction --> (an apparent) desire to reorganize urban space according to a logic of repugnance مغايرت (--> this is why i am so uncomfortable with “clean” streets)
•the idea that a veritable subterranean system delivering *shit-free cleanliness* ==> citizen's physical, moral, sipritual cleanliness --with--> materila markers of the civilized society: cubicles, toilets, drains, sewers
(Lacan > Morton > Campbell >) the problem of human society : what to do with one's shit
anti-bacterial advertising --> fantasy of awayness
keeping nature at a distance ==Morton==> (act out an imagined preservation -->) dumps on the rest of the world
[sadistic admiration] putting something called nature on a pedestal and admiring it from afar (for the environment) ~= what patriarchy does for the figure of the woman
bacteria adhere to each other and to their environment --> *they make any environment cohere as itself* : without bacteria there is no environment
3. lower classes
overweigth
bad skin
bad teech
criminally deviant
griminess سياهى
slick sheen ليز
dinginess چرکى
slouc[...]
(161)[...notes/clean notes.txt]%99.4[...]
3. lower classes
overweigth
bad skin
bad teech
criminally deviant
griminess سياهى
slick sheen ليز
dinginess چرکى
slouch اويخته
decay
in advertisement:
bacterium suicide bomber
ear-picking homeless man: the incarnation of bacterial cross-infection
**community <--> infection**
(health of the community is theatened by undesirable members)
*bacteria ==> community can come into full self-expression*
bacteria = disruption of social order ~-=> bacteria stabilizes the social order
***bacterial threat = biological model for a political necessity***
(familiar terrain of) hand: a vast and foreign bacterial colony
in a world of microbial resistance [in which common infections and minor injuries can kill <-- real possibility for 21st century and not a apocalyptic fantasy] --> *antibacterials carve out spaces of near-perfect security*
bacteria:
•overwhelm us
•outnumber us
•outclassify us
•exceed us
•pre-date us
}--> concealed by antibacterial discourse
good bacteria exists in the gut: their market-sanctioned place
*good bacteria: fantasy of the efficient worker*
4. deviant sex
bacterial sex
bacteria **propagate in the most ancient way : they have sex by contagion** = endosymbiosis, symbiogenesis --> ‘prolonged symbiotic associations ==> appearance of new organism’ (massive contagion that moves across phyla and lineages across biotic and abiotic spaces ~/= Darwinian natural selection)
1940s --> monomorphism: (in bacteria sex, proposing that) male and female are separate but visually indistinguishable
categories of inside/outside, host/guest, parent/child, original/copy, female/male --> organize civil life =/= bacteria
==> in advertising bacteria propagation appears “deviant” (in non-productive forms) --> antibacterials confer moral righteousness
Karin's germ management ♥
(Karin) “good germ management =/= good parenting”
(Dettol:) “good germ management = good parenting” [when a mother at home protects children from contact with the floor]
(in iran:) contact is contagion
Campbell assuming women tolerate germs more than men --> not in iran
**staging the unbacterial woman**
*body is a closed private property =/= contagion emanates from bodies that are not properly closed or private*
“community = the single biggest source of threat” (our sovereign cleanliness) --> *bacteria as other people* مجاز مرسل metonymically (not just metaphorically)
•degenerate human
•homeless man
•transvestite
•street sweeper
•
[...]
(162)[...notes/clean notes.txt]%99.5[...]ted fears and fantasies ==> images that are visually intense + build exceedingly successful brands
critical analysis can move from thinking about symptoms as indirect expressions of deep ideology (paranoia) --to--> *indirect expressinos of structurating fantasies*
(brands know that) ***fantasy =/= ideology***
•Lacan --> even when patients could articulate their symptoms it didn't seem to dissipate ==> symptom was a constitutive core of their own subjectivity
•Zizek --> ideology: fantasy structuring out social reality itself =/= an illusion masking the real state of things
•Marx, Freud, Zizek --> symptom =/= a thing behind which secret content is hidden
for Marx *the secret is in hte form of commodity itself** (<--but-- commodity as a central symptom of capitalism) --Sina--> in the form of the hair-styles in The Magicians TV series
from symptom (veil) --to--> sinthome (screen)
*sinthome* is not directly analysable --Campbell--> images of bacteria are symptoms of the Real, not the symbiotic order, because the Real unsymbolizable
sinthomes organize the subject (without them the subject would be obliterated, Zizek)
(psychoanalytic paradigm --> emerging research in marketing:)
•sustainability practices’ fetishistic disavowal of reality can serve to exacerbate ecological catastrophe
•the inherently narcissistic nature of the consumer needs others to suffer in order to derive pleasure from (consumer) objects
•reinvestigation of consumer desire as jouissance --> a perverse pleasure in the “mad destruction” of our bodies and minds
}--> examples of critical marketing pursuing emancipatory unveiling procedures
--✕--> sinthome can offer:
1. an *analytic strategy for feeling out* the contours of symptoms
2. directing us to a new *question we may ask of texts of all kinds* --> ***why do they take the form that they do?*** [=/= what ideology is beneath them --> at the level of the latent contents (meaning) of a symptom] --bacteria-->
◦why do fantasies about community, sex, death, deviance take the form of the bacteria?
◦what is it about bacteria that is so compelling that it provides a structure for this array of phenomena? (<-- we can ask that at art/artists use of biology)
***the problem of bacteria for humans = the problem of living with others***
bacteria --think--> the problem of surviving in large, alienating, cross-infecting, co-dependent populations --> *metonymy between immunity & community*
•مجازمرسل metonymy =/= structural similarity تشابه
==reveal==> disciplines of *biology* and that of *political organization* are closely related [--> to understand fundamental concepts such as individuality and agency we need to frame the immune system not as a biological but a politico-psychic-physical phenomena]
[...]
(163)[...notes/clean notes.txt]%99.6[...]large, alienating, cross-infecting, co-dependent populations --> *metonymy between immunity & community*
•مجازمرسل metonymy =/= structural similarity تشابه
==reveal==> disciplines of *biology* and that of *political organization* are closely related [--> to understand fundamental concepts such as individuality and agency we need to frame the immune system not as a biological but a politico-psychic-physical phenomena]
*munus: public service, duty
{munus = onus + officium, obligation + office --> root of communitas}
co-munus: to be part of a community = to be a giver and receiver of the munus, which has a kind of coercive connective power
-anyone outside this gifting cycle is described as “immune” (@apass)
-munus: a gift (a contractual obligation that one has with the community) that marks one's entry to social life
the immunity/community dynamic is a negative aporetic dialectic پویایی دیالکتیک آپورتیک منفی (=/= dichotomy دوگانگی) ~= immunity: a process that always involves an open system of self-definition that consistently produces self and other
antibacterial sinthome gives form to this ambivalent position as individuals in market society --> our lives are preoccupied with *identifying and controlling enemies* and *incorporating allies*
•combatting computer viruses
•fighting terrorism
•containing immigration
•controlling pandemics
•choosing consumer objects
}--> *immune mechanisms: identification, location, incorporation, expulsion* (<-- we all do it, Sina, Pierre, etc.)
[*]bacteria: indirect way of talking about the overpopulated, deviant, teeming, dissolutive world we live in --> terror of overwhelming disintegration of our individual being (<-- artists want this?!)
[*]autoimmunity: when the human body + body politic goes into an overactive defense, seeking to strike at the enemy and cause harm to itself
life has become a complex of protective systems that in turn attack us --Derrida--> democracy: an autoimmune system
how autoimmune systems can be interrupted?
biophilic fantasies of bacteria as *messmates*
*when we worry about bacteria, we worry about others*
*to have contact with society is an unavoidable, necessary, disquisting, all-embracing gift*
(in West and elsewhere) individuals who identify their fellow citizens as undesirable obstacles to their freedom, health, wealth --> antibacterial brands
(in Germany) integration --> overdeveloped sense of our own immunity
...................................
[Mary Douglas]
bring bewitched (in Sudan, Azande) ~= finding oneself the victim of embezzlement اختلاس (for modern person)
=/= fear (cate[...]
(165)[...notes/clean notes.txt]%99.7