[...]thematical objects) as cognitive tools
elements of schooling --> learning to use mathematical tools

*can number be considered as an inventive frontier in social, cultural, political and moral life?* --Verran--> *number = materialized relations*, enumerated materiality

people having kin relations
people are relations (in an embodied sense + semiotic in the sense of expressing a formal relation [for example wife/husband])

example:
•in river water --> taking numbers as semiotic = to identify numbers as the formal relation unity/plurality
•in working markets --> numbers enact generalizing iconically in the whole/parts mode

--**--> numbers as particulars, in place and time, in situ, realized in specific practical ways

Platonist account of number
intuitionist account of number
instrumentalist account of number
Iranian accounr of number

(Verran's rhetoric --> the term) semiotic (an opaque term, both vague and highly technical) + material modifies

(Verran not refering to) [*]semiotic: the summoning up the baroque complexity of French structuralist and post-structuralist thought, and alternatively the specific categorical proposals of Peirce's philosophy and its offspring, american pragmatism.

the paradox of worlds as already/always meaningful, recognizing that doing worlds as knowable (whether by science or by trading) or for that matter through Yoruba, or Yolngu knowledge traditions --involves--> engaging with the world as it is here and now --accepts--> *studying ‘forms of life’ and ‘language games’ as complex clots of signs and collective actions*

--Peirce--> numbers can be:
•iconic (icons are deeply coconstitutive with clots of collective actions that generate entities)
•indexical
•symbolic (symbols and their objects enact a relation of supervenience امر غير مترقبه, objects are accepted as affecting and effecting their signs but not vice-versa)
--> degrees of reciprocal co-constitution of signs and collective embodied and embedded actions in which objects come to life
--Verran--> ethnographically found forms of the workings of signs

(depending on) how one understands ethnography ==> names work as icons, indexes, or symbols

removing the stigma of Yoruba number as primitive

numbers as working indexically or symbolically --> for examine: are being used to represent the ecological health of Australia's creeks and rivers, lakes and billabongs


difference between these relational forms:
the first thing we need to know about a number is whether:
•it takes the one/many form (potentially containing unity within the plurality of a many) [cardinal number --> conserve value]
•the whole/parts form (having plurality contained w[...]

[...]tic’ behaviour was reciprocally intertwined with the changing needs of conscious activity, including attention. in contrast to the custodial Freudian interpretation, many 19th century psychologists saw the unconscious as “actively generating the processes which are integral to memory, perception, and behaviour. its contents are inaccessible not, as in psychoanalytic theory, because they are held in strenuously preventive detention but, more interestingly, because the effective implementation of cognition and conduct does not actually require comprehensive awareness.

Darwin: a certain kind of reactive attention was believed to be an essential part of human biology, systematic response to novel stimuli (visual, olfactory, or auditory)
-an attentive observer might appear motionless
-an ideo-motor network of forces --> that which immobilizes


(the structural psychology of) associationism (theories of knowledge)

institutional discourse
techniques of the subject

attention (~= will) ~/= consciousness
(noncoincidence of attention with consciousness)
<-- modern shift to semantic and semiotic frameworks of analysis
(from epistemology --to--> hermeneutics : Mallarme, Nietzsche, Peirce, Wittgenstein, Heidegger --> the question of how a subject is provisionally constructed through language and other systems of social meaning and value --> termination of various analysis of consciousness --> epistemological crisis


observer (once understood in terms of the essential subjectivity of vision) ==> attention became constitutive (and destabilizing) component of perception


unmediated givenness of sense data --✕--> cognition

community of interpretation : a shifting and intervening space of socially articulated psychological functions, institutional imperative, and a wide range of techniques, practices, and discourses relating to the perceptual experience of a subject in time --> forms of exteriority in modernity's account of perception


eschatological dream of 19th century : “to make this knowledge of man exist so that man could be liberated by it from his alienation, liberated from all the determinations of which he was not the master” --> one made of man an object of knowledge so that man could become subject of his own liberty and of his own existence
-Foucault
exercise of a sovereign and attentive will [we see this in Olearius] --> claiming subject's self-possession --> conscious organizer of that perceptible world --> master

(Nietzsche:) “i am free” ==> “he must obey” }--> the inward certainty that obedience will be rendered -->{ *exclusively: (the unconditional evaluation that) ‘this and nothing else is necessary now’

co-presence of the world (can never be guaranteed [by scientific psychology])
<== attentiveness is c[...]

[...]iscrete elements


distraction <--suggesting--> sublimation


(from Descartes to Kant) consciousness/cogito = ground of knowledge and certitude (= self-present subject) --✕--> (Schopenhauer recognizing) ending the unquestioned foundational priority of consciousness ==> attention (emerges as a problem)


broken attention
(idea for video documentation: a lagging mirror attached in front of the camera's lenses)



(a fable)

looking out the window
perceive a landscape
light of consciousness
distribute over the landscape
then i try
to apprehend a single tree branch
the consciousness that the rest of the landscape was deployed then fades
diminishes into associational debris
into disappearance of representations

real nexus of psychic life
permeated colored enlivened feelings
distribution of feelings
the gradual unfolding
efforts of attention
are forms of volitional activity
impulsive energy to individual imagery
permit them to fade away
therefore, the tree branch, the window, is a process

Dilthey


in Peirce:
[*]attention = anti-optical act of selection [=/= (in traditional epistemological thought) singling out a contemplative object], “the power by which thought at one time is connected with and made to relate to thought at another time”
--✕--> *firstness: self-immediacy, absolute presence (before synthesis and differentiation) ~ nonreferenciality (=/= perception, attention consumed/constituted in time ~= continuous quantity = *secondness)


using a more act-oriented term “thought” instead of “consciousness”

dissociation
anaesthesia
hallucination
multiple selves
--James--> temporal model of mind: ‘stream’
(=/= scenic model of mind)
[this was part of a larger institutional field in which scientific psychology generally was abandoning ‘elemental’ conceptions of consciousness in favour of operational or functional models]
==> observer: an artist confronted with the primordial chaos of sensation --> (ethics of) overlapping common choices (made of autonomous subjects [--> you can see James seeking to lessen the shock of recent works in science and psychology for an American middle-class readership])
(William James:) irreducible plurality of experience ==> (think in terms of) fluidity and immobilization



my work is usually unformed and informal: a speaking properly in terms of irradiated strata, an aggregate


emergence of increasingly powerful technologies and institutions that would determine and enforce *externally* the objects of attention for mass population --> history of cinema
•disciplinary framework: [...]

[...]enunciation
@Leo
(--> problematized by Grosz ---> go to ajayeb.net/?q=Grosz%2BDeleuze%2BGuattari)


the perpetual self-invention of “free subjectivity” --defining--> modernity
cycle of decoding & recoding :
daring innovation --> hyperanxious self-consolidation --> renewed innovation --> ...


Manet =/= Caravaggio:
•intense optical contact
•tactile contact
•a reciprocal system of investment in the transactional nature of the encounter--infused with the interplay of the social, libidinal, and economic difference

hands as:
•expression of individual consciousness (in Caravaggio)
•instrument of active gesture (in Manet)


activity ~=? simulation of gesture

pointing index finger
confirmation of the impossibility of a direct perception, impossibility of an attention that was an immediate possession of its object (--> Sa'di pointing out to the moon and his lover...)--> every point of fixation is deferral
--✕--> (once?) functioned to denote a plane of transcendence


figuration of utopia --> simultaneous mapping out of death, absence, and finitude of historical subjectivity


Peirce's (nonoptical operation of attentive consciousness =/= Descartes) --> impossibility of direct intuition, of interpretive process
**cognition and perception could only occur indirectly**
index: exercising a real physiological force over the attention -- mesmerized into its particular object of sense.
= *everything that focuses the attention*, (everything that startles us into an index)
--> make something conceptually present which is perceptually absent


installed economy of attraction(/distraction) [in European cities, and its deviation in Tehran differences]


fashion works to bind attention onto its own pseudo-unity

against the living, fashion asserts the rights of corpse and the sex appeal of the inorganic
(Benjamin)
--> death drive

(supreme cult of the commodity:) fashion: a blossoming forth into a luminous apparition of the new
[==>? withdrawal from fashion = a strategy of freedom]

Adorno: in the age of growing powerlessness of subjective spirit vis a vis social objectivity, fashion registers the alien excess of objectivity in subjective spirit, which is painful yet all the same a corrective of the illusion that subjective spirit exist purely within itself. against its detractors, fashion's most powerful response is that it participates in the individual's impulse, which is saturated with history. (“Aesthetic Theory” p316)


(?what are my time's) rhythms of attentiveness


*mask: a means of mental survival

mask (of masculinity) --> the ability to keep a secret --> *all [...]

[...]unctions of an observing subject

--> status of vision and mind
--> nature and value of sensation
--> representation of social facts


central to many developments in the visual culture in the West in late 19th century: *questions of perceptual and cognitive synthesis*


Gestalt theory ==> essential primacy and ethical value of the ‘whole’ ~=> an observer who perceives organized structures, who is marked by innate form-giving and form-apprehending capacities --> an effort to endow human perception with an inherent meaningfulness, coherence, and even orderliness (amid its perceptual decomposition within 20th century spectacular culture) ~~-->[preparing for the perceptual logic of high capitalism:] it was not the attentive subject who identified form from a larger background, but rather the reverse, that “good” form had the capacity to produce attentiveness in a subject
(Gestalt theory was a dream of:)
the reciprocal affirmation of the unity of the individual subject & the unified object of perception
[--> bisect visual filed into: significant “figure” and insignificant “background"]


impression ادراک/برداشت =/= inference استنباط/استنتاج
(Peirce:) color is not an impression, but an inference


(the last kind of) “natural” sign available to a visual artist


Seurat (like many others around that time) was testing the limits and possibilities of an observer attentive to a heterogeneity and simultaneity of sensory data
[specifically:] how an irreducible plurality of luminous information could be organized and perceived coherently ... rearranged and made exchangeable


@Laura: *designated bodies* (are never permanent[!!?])
-is she actually busy with destiny and destined bodies? (for Laura:) design = destiny
-is she going to redesignate? how can she not? if she believes that the designated bodies are already on a fixed destiny or destination
[designate: appointed or made clear which place or direction spatially or figuratively. related to *design --> destine*]


early 1890s
the time when western science accepts the notion “that there might be several ways to represent the same fact” [--> elephant parable =/= situated knowledges]

1850s and 1860s
construction of models of the reflex functioning of the human nervous system --> nature of human response to external stimulation


dynamogenesis (~ every state of consciousness tends to realize itself in an appropriate muscular movement)
vision reformed in 19th century: nonoptical modal of attentive subject, not the one who sees, rather, the subject is the one who is susceptible to psychomotor induction
(what was once figured as visual representation are now) the abstract and quantified reactions of the[...]

[...]nsive model of time ==> movement across the “real” axis


effectively panpsychist: every entity is conscious, has a soul, and potential to intensify; minds in a world of minds


Whitehead's concept of transformative togetherness
ontological vitalism: exist ==> consciousness


reality precedes abstraction -->
for Sadra “point of view” is a distraction (for vojud وجود)
•perspectives
•names
•quiddity
--> because the positing of names and description is in correspondence to concepts and universal meanings, not in correspondence to existential identities and external/concrete forms (Sadra)
=/= Avital and Kohn --> but they do in amazonian forest semiotics
--> my point of departure with Sadra. i am tracing transfigurative signs of the flesh in practices of storytelling --(or not)--> Sadra emphasizes that imagination is better able to grasp Being: concepts are too static to capture/grasp the act of being (--> are they?! we have to deal with them anyway: wild facts, fables of practice, images are concepts, etc.)

ماهيت quiddity --> that which is understood (=/= being --> that which is experienced)
quiddity in Sadra is like the habits that Peirce and Bergson grudgingly accept as necessary for thought, though they need to be swept away for creativity to emerge. hence the importance of intuition for Bergson and Sadra, and of induction for Peirce. (Marks)
}--> (my departure:) a point of research branch for me: “to swept away quiddity”, is another story possible?


images have the power to multiply --> and other “sticky” things?

(like Sadra and Marks) i also prefer images that do not simply confirm general categories of what can be thought but undermine them with singularities that stimulate the imagination (=/= The Black Mirror tv series)


(destructive delusions, ideological images,) true visions and hallucinations --> the disappointment in hearing the deja vu
-deja vu is the dream of remembering


the divine outside
an immanentized imaginal real to be the source of truthful visions


to read Qur'an (or any text) as if it has been revealed to you


the visions of the imaginal are nonstatice images of things in their act of becoming


-is my ajayeb a modern interpreter of the islamic imaginal realm?
the ajayeb is about the lesser elite stances of the islamicated imagination --> the imaginal ecological consciousness
[title]


*imagination in rational thought [logocentrism]:
myth, symbol, and metaphors used as part of rational dialogue
--✕--> other ways of bringing the unthought [beyond] into the thinkable }--> tasavof
--✕--> other ways of bringing the far into the wondrous (~ the active imaginal) ==> as[...]

[...]esolution of contradiction [=/= archives of achievements]
--Doja--> mythic structures: generalizable forms (common in all types of societies and universal categories of the human mind) ~ “collective structures ==> superstructures = myth”
Strauss: “myths operate in men's minds without their being aware of the fact”
[for example Mauss's gift: obligation of reciprocation = power-relationship creating a binary of giver and receiver ==reciprocity==> synthesis of the gift]

•Geertz's ‘thick description’ (--> an antidote, symbolic anthropology =/= technocratic, mechanistic means of understanding cultures and settings, exercise of bridging perceived binary oppositions and creating triadic arrays of meaning)
•Derrida's random movement of signifiers (=/= origin as a transcendental anchor to build signification, Strauss's concept of the exemplar model)

Saussure ==>
•Barthes: “myth = manifestation of ideological tendencies of cultures” --> distorts history, depoliticizes speech ==> “language of the bourgeoisie becomes the myth of universal truths, obscuring the power relations and blocking the perspective of power between class, race, gender and other marginalized people” --> perpetuate existing social conditions
=/= Peirce: systems of signification create discourses (~ practices create the meaning behind an individual's interaction with a sign)
}--> ‘advertisers and marketers use signs and symbols to create meaning surrounding their brands. consumers interpret these signs and symbols in different ways’

‘perspective theory’
naturalization of ideological assumptions and how consumers problematize those assumptions in creating individual identity (shared identity and symbolic significance through consumer narratives)
[Thompson and Haytko]

problematization --highlight--> ideological subtexts --formulate--> binary opposition --naturalization--> constructed consumption meaning

four major imaginaries within stock shows:
1. ‘symbolic freedom and independence of rancher life =/= commercial ranching’ ==> mythically relieve anxiety
2. ‘ove and respect for nature =/= need for food and control over nature’
3. ‘community =/= competitive realities of ranching life’
4. mythologising ‘family unification =/= male domination and female subordination’

[symbolic perspective of mythology ==>] “narrative performance = ideology --> allowing people to act without logic, facts or values through illusion or myth” --> mythology: a storyline crafted by the process of individuals’ incorporation of symbolic resources provided through the marketplace, which then must be negotiated between the cultural contradictions and sphere of the dominant and public viewpoints


functionalism: each part of society is dependent on other parts of society ==> social cohesion
~ “whatever is happening in[...]

[...]ell =/=]
the idea that qualitative advertising research has a managerialist axiology
a priori assumption of “advertising = information communication” (=/= people incorporate advertising so that it functions as a *social glue* within groups)

(vernacular specter of advertising)
spectacular vernacular of social fabric

site of investigation:
1. site of consumption = reception (the field of meaning from a consumer's perspective)
2. site of production = processes involved in making ads (favoured in media studies and ethnographic approaches to advertising)
3. site of the image: analysis of the meaning of the image itself (independent of intention and reception) are the most powerful way to show what images include and exclude (drawing influence primarily from the disciplines of history, philosophy, sociology and linguistics)

how meaning moved from *the world of advertising* --to--> *the world of the consumer* : ways in which advertising is integrated into the life-world of people

****advertising: a powerful translator of the cultural world**** & داور a central arbiter of meaning in consumer worlds (--> this is why advertising concerns me)


Barthes + Saussure + Peirce + Jacobsen --> semiotics can be regarded as one of the most comprehensive studies of sign system ~ advertisement: bundle of signs that formed finely constructed conventions ==> ‘image = text’ (its grammar:)
1. micro-level: tiny units, vectors, colors, forms (within the visual plane)
2. mid-level: human-level characteristics of gender, hairstyle, posture, facial expression, buildings, rhetorical devices in the image (such as metaphor and troping)
3. meta-level: narrative structure, mythic in nature, to see embodied in the properties and dynamics of the image the macro properties and fynamics of social world (<-- business of semiotic)

Barthes --> (new medium of) photographic advertisement = a codified structure =/= a transparent reflection of the world


-*Barthes reading of Citroen DS car
impossible newness
it appears at first sight as a superlative object صفت عالی
object which appear at first sight as completely finished present to us at once a perfection and an absence of origin, closure and a brilliance, *a transformation of life into matter*, a silence that belongs to the realm of fairy tales
*smoothness is not a property of material, but a social value*
-Christ's robe was seamless, science fiction, made of unbroken metal, phenomenology of assembling, hold together by sole virtue of their wondrous shape ==> the idea of benign nature
}--learn--> (to make) lines of connection: visual convention + religious painting, science fiction film, politics of nature (constructed over the past 2000 years of western culture) [<-- to understand this in your own work #feedback @a[...]