[...]ären آگاهیدن آگاییدن

expound تفسیر

incentive مشوق, فتنه انگيز

litany مناجات وعبادت تهليل دار

showmanship (نمايشگرى?)
effektvolle Darstellung, Schauspielproduktion

queasy به طور تهوع آوری لطیف مزاج

(a gedture of) ludic [playfull, spielerisch] transcendence of [the] present

obdurate سرسخت
-showing unfeeling resistance to tender feelings-
(picture of the world as) pristine nature طبیعت بکر being destroyed by humans (--> narcissistic?)
=/= view of theology/religion on ecology
=/= (stories of humans and dogs:) shared creatureliness and companionship entailing a turn to cofeasting on the flesh of the world --> mutual fate

does islamic theology (in both elite and popular belief) offers us a way toward *sensing our embeddedness in this world* ?
-might ajayeb (creationist?) narratives be generative of interconnections between humans and other animals within the predominant muslim context?
-why climate science doesn't/hasn't effect a meaningful engagement with the world? --> an image of thought that is not interiorized***
(Strauss: *thought is always in the world.* being in the world subsumes realms of both abstractness and concreteness) -->[a tradition of thought that produces (& works with): “Abstraktheit =/= Greifbarkeit"]
***how ajayeb naratives provided the filaments of (muslim) ecological thought as a perspective on our interconnectedness and mutual entanglements? [Naveeda, Anand, ]

(wanting a) most perfect creation (to leave the best part to the end*) ==> God created humans last of all ==> consigned humans to a state of *belatedness to the world*
(unapologetically) anthropocentric: *making the human drama the most important one to watch*

acts of worship (that bears witnessitness to):
•regularity in nature
•one's own nature

(agian) Khidr, the prophet in green, who is associated with hermeticism and also has a presence [...] as a way to suggest a subterranean connection between [...] textual tradition and the everyday lives of riparian (رود کنارى) Muslims [...]

riparian context ساحل کنار ,رود کنار ,حریم رودخانه
[context =? کنار]


“BE!” بععععع بع ع ع ع ع ع ع ع ع


Ikhwan: every creature knows and speaks of creation
that knowledge is not privilege of humans
that it is the failure of humans to imagine that they live in the presence of mute nature

نکیر و منکر interrogations by Nakir and Munkar, faith-testers of deads in their graves

دجال Dajjal as a dead body returned to life, many will follow him, but as dogs!
-return of humans as dogs --> idea of[...]

[...]imentation + evidence making

sexual intercourse, cannibalism, cauldron --solemnize--> pact with the devil

evidentiary thinking

elaborated visualization of the witch stereotype

--> complex nature of *sensual explorations of the flesh* through masochism and exorcism

demonic influence
genres of transfiguration and metamorphosis

Christensen shows how those who were once identified as witches are now the objects of medical and social concern in modern life --> shows the potency of her various forms over time


--> Baxstrom + Meyers
(my work on ajayeb is based on that) [there is a largely] unacknowledged historical tendency and predisposition within the human sciences with roots in much older practices of:
•defining social facts
•discovery, interpretation, production of the real itself
[such as bestiary]

method that allows the researcher to sense
interpret and master forces that appear to be nonsensical (yet held to be present: held to be essential to the reality of everyday social life) --> an epistemological concern

privileged space of the irrational in medical discourses in 19th century: (Jonathan Strauss -->) irrationality (nonsense) was a legitimizing force for medicine in that the very incomprehensibility of the mad created a mysterious and extra-social language that the rising medical profession could adapt to its own purposes

“nonsense” of “the native” [--> my start-up engine in Islam lecture series, a privileged site of mysterious incomprehensibility allowed me to to form the methodological basis for a fieldwork for unknown forces of irrational life in distant societies...]

*anthropology: (a distinct human science from the desire to credibly) master nonsense*
(Baxstrom + Meyers)

anthropologists claiming to have assumed the “point of view” of another (~ fieldworker must achieve the cultivated sensed point of view of another) --> distillation of method & disposition (?) <-- when confronted with the question “who are you?” and “what do you do?”
(according to Malinowski: this) privileged relation to the unknown must emerge through the ability to test what is asserted to be real --> a series of subjective trials subsumed within the rubric of “fieldwork”
*presumptions:
•experiential disposition of the analyst ==> understanding of a phenomenon other wise held to be imaginary and fictional
•witnessing and testimony ==> evidence as to the reality beyond the direct experience of the researcher

([Malinowski updated and secularized a much older epistemology of] Luther:) faith = a commitment to the representation of a truth --> Western Christianity's own efforts to discern truth and the nature of the world


proliferation of witches in 15th century Europe
[...]

[...]tocene: (using linear connection, darkness ~= unkown, and so on)
[Shepard] Prehistoric humans were autochthonous, that is, “native to their place.” (related to the earthly stone =/= fire that perpetually evacuates) (it is not that of the introvert stone and the extrovert fire, but the opposite, stone was social and fire allied interiority, it sent/banished the subject to the land of the mediated, ‘from now on you are coming from mediation.’ (Where the subject comes from? it comes from the mediation.) --> use me --> industrialize with me --> technologize with me --> stone-tech are 1.5 million years earlier than fire-tech --> with stone you can't reach the sky but by controlling combustion you can go up ==> alienation as the touchstone of humankind --> then comes the “reflective consciousness” of humankind --> and later the invention of the very strange object: the mirror [---> go to amazon#2DifficultForests] ==> a change in the “structure of existence” --> then the idea of “selftranscendence” by monotheist religions --> adventures of power and ideology --> then a very bad idea called “history” was introduced---an active, psychological force that separates humankind from the rest of nature because of its disregard for the deep connections to the past.[Shepard 2004] --- Lévi-Strauss points out, historical thought is analytical and concerned with continuity and “closing gaps and dissolving differences” to the point that it “transcends original discontinuity.”)
[in east mirror was never used as mean to self reflect, rather it was weaponized agains evil, although this evil was female and men used mirror to defeat it. unlike the western thought since the greeks in the Narcissus story where mirror is the foundation of self-absorbance and knowledge and madness, the easterns since they did not posses the same brand of selfhood they found mirror strange and uttelized it in curious ways, another optical problem ---> go to mirror and the laughing snake - mar-e ghahghahezan, img]
...through the speaking fire, events “on earth” were finished except for a final judgment by fire --> invention of sin, spiritual existence : selftranscendence. anthropoce separating themselves from earth and its processes
-‘essence’, ‘appearance’, and ‘change’ became sources of anxiety
-other forms of life are now irrelevant to humans
-from now on “you cannot be two things, in two places, or in two times, at once.” , no more overlapping identity ==> alienation from (the domains of) nonhuman life
-the “Persian” new mind, (intanced by fire,) divided the world into material creation and infinite spirit that would shape the philosophy of the civilized world. (Shepard 2004)
(-in my amazon book i am pointing out: Esthetic distancing also made possible the landscape arts and connoisseurship and commercialization as scenery painting, tourism, and recreation. To the credit of the Greeks, they resisted converting the landscape into scenery and wi[...]

[...] --> game between:
•perception & projection
•iconic representation & indexical indication
==> intensification (of the efficacy of chimeric images) : “capture the eye = capture the imagination” + demand that by projection [the observer] mentally “complete” the image

indexical signs have a causal contiguity (spatiotemporal contiguity) with what they signify

ritual action and artistic creation --Severi--> synesthetic

(my lecture-performances? ~ chimeric image of chiefs’ talk [khotbe خطبه fluent at combining different aesthetic resources] -->) linguistic + extralinguistic media in ritual performance (working/producing visual + mental images)
--> combining of indexical signs in communication acts ==> poetry of identities-in-motion (capable of projecting complex images of a nonvisual kind)
[*]image: an abstract portrait of identity fashioned out of cumulating patterns of congruence across all manner of indexical signs--including visual ones--that addressees and audiences can imaginatively experience, like a hologram
(Silverstein > Guerreiro)
~~--> ***relation between poetics and the production of identities***

chimerical representation: an art of ambiguity

(Strauss's Amazonian ethnology -->) dualism in perpetual disequilibrium: centripetal forces of centralization + centrifugal forces of dispersion

@apass ==> “societies against the state”
complex relations between hierarchy and counterhierarchy
(--> Renan's notion of monologue)


[Clastres's model rooted in Western language ideology looking at Amerindian language:]
metahistorical bond between *power & speech* cannot be conceived of separately
•state societies --> the word is a ‘right’ to power (that may be used to command)
•societies against the state --> the word is a ‘duty’ of the chief (an indigenous leader must be capable of offering society the words that it ‘demands’)
◾Amerindian chief: a voice preaching in the wilderness (literally says nothing, a repetition of “edifying discourse”) <-- his speech is not spoken in order to be listened to (~ ritualized act [=/= act of communication]) ==> chief's speech is transformed into pure value (~= poet's speech for whom words are values before they are signs) --> (for Clastres) language =/= violence: a facet of coercive power

denotative قوه تفکيک ()
predicative (Dickensian aspect)
referential (the efficacy of its context and meaning depends on something else)
enunciation (pragmatic) ==> effects on the enunciator + audience ~~Silverstein--> [*]politics: the dynamic arrangement and rearrangement of people as subjects within structures of actual and potential action of all sort --comprises--> poetics <== everything experienced as effective practice is formed semiotically (~ through sign)
*political oratory [[...]

[...]◾computer software packages
•brand logos
•buildings
•websites @apass
•management reports
•staff
•servicescapes [an environment where the first/primary perceived aspect is service]
•


harmful, deficient, deformed, secondary =/= superman, supergirl

logocentrism: letting the logic lead the letter --Campbell--> images are logocentric in that they create meaning by appealing to a central apparently undeconstructible system of authoritative truth (appealing to sources of transcendence outside of the image) [--> for example forensic architecture images =/= Derrida's *there is nothing outside of the text*]
•in investigating an image we often posses a logocentric vision, drawing it into convergence, making it coherent and giving it a non-contradictory and singularly authoritative meaning


[title]
ruined coherent heritage


there is no escaping the enclosure of (logocentrism of western tradition of) metaphysics <-- we can critically engage it from within

bricolage
bricoleur --> one is participating in the intellectual heritage one is critiqing

death of man
•Barthes --> death of author
•Strauss --> structuralist approach to human nature
•Foucault --> history of the historical arbitrariness (of the human sciences)
•
}--> antihumanism (of Barthes and Foucault) suggests it might be possible to stand outside the humanist legacy (and analyse from a position outside) ==Derrida==> (escaping from human constitutes) a very human tendency that has been at work in the cultural and social imaginary since antiquity for example Foucault's archaeology: (to understand) *how reason determined madness in different eras by looking at how reason evolved historically* ==> puts the analyst outside the humanist legacy of reason ==restore==> the metaphysical illusion of mastery and control
=/= Derrida

(my problem with making alternative *archives, gardens, and maps* in art:)
•metaphysical complicity (with archive and garden) + critique we direct against complicity (with archive and garden) --> we cannot give up the “+" = slip into the form, logic, implicit postulations of precisely what it seeks to contest


logocentrism operates in images by appealing to sources of transcendence outside of the image --> for example
[*]map: visual organization of the world --> quickly erase or black box the circumstances and history of their own construction ==> marshal vision into logocentric coherence --> act as reflection (=/= representation) of the world

radical cartography is now an established sub-discipline of geography (*maps are deconstructed to identify their logos*) @Sina's mimesis of Olearius's cartography

deconstruction is most needed at precisely those images where our imme[...]

[...] the inassimilable signifier* ==> entry into psychosis ~=> delusion ~-> paranoia

(Heidegger + Manning + Alex's register of good thinking: “doing philosophy is better than knowing philosophy” ...)
[*]'to do philosophy’ --> imaginary register --> knowledge of the ego*
[*]'to know philosophy’ --> symbolic register --> knowledge of the subject*
(in Lacan) connaissance (Knowledge) belongs to the imaginary register =/= savoir (knowing) belongs to the symbolic register (--> you can track down the egocentrism of the philosopher:)
[*]connaissance (Knowledge)-->{self-knowledge of the subject in the imaginary order. based on misrecognition, a fantasy of self-mastery and unity, constitutive of the ego. it has the same structure as paranoia (involving the delusion of absolute knowledge and mastery)}
=/=
[*]savoir (knowing)-->{articulation of signifiers in the subject's symbolic universe, the signifying chain}

i use (sometimes associative) speech in collective research life as a progressive revelation of symbolic knowledge to the subject, where knowledge is the jouissance of the Other =/= “absolute knowledge”

[what ever we say about the symbolic is utterly important: because from the anthropological work of Strauss on the exchange of gifts that regulate kinship relations, emergence of symbolic structures was conceptualized as an essential feature of the human transition from nature to culture, to Saussure's theory of the sign: exchanges of signifiers, to Lacanian psychoanalysis: the impose of symbolic structures on sexuality]


defense: reaction of the ego to certain interior stimuli (and not the external) <-- Freud
(in Lacan:) *defense: permanent symbolic structures of subjectivity =/= *resistance: transitory imaginary responses to intrusions of the symbolic (on the side of the object)

the neurotic and the pervert defend themselves in their *desire* =/= psychotic defends himself in their *projection*

“to desire” is a defense mechanism (against going beyond a certain limit in jouissance?)

(>this is all about) the psychotic relation to reality and the relation of the subject to his speech


*unreal is transparent (for the paranoid)*
-hermeneutics of suspicion (<-- Nietzsche's perspectivism: all texts are but autobiographic memoirs)


...................................

[Searles]

schizophrenic individual is struggling with the question, not so much of ‘how to relate,’ but ‘whether to relate’ to others

(Searles's interpersonal ideal:) connection = relatedness without merging

spontaneous involvement of the therapist in terms of countertransference (pygmalionesque love?)

psychological illness = a disturbance of natural tendency to heal others (patient's unconscious therapeutic initiative)

“all pat[...]

[...]لیا Tazkirat al-Awliya
concerned with canonization, education, and collective recollection of contemplative life
(vita as a biological genre recounting the lives of holly men and women in several religious traditions: Bhaktamala, Theravada buddhism, Therigata, etc.)

Singh asking: how would we narrate a scholarly life? (and i add to that: who could be oulia اولیا Arahant [further ones] today? queer or nonhuman)
*participated in the world historical “isms” (--> ajayeb)
--Singh--> narrating a conceptual life, vita

*uncertainties of reception* (in Attar's Tazkirat al-Awliya)

singularity of trajectory of Attar's saints =/= my random sampling of themes

anthropology: to write about anything that exists or imagined

can we talk affirmatively of a postmodern ethnography of ajayeb? =/= “totalizing vision” of culture

recovery of a human voice as a moral imperative (--> Hoda)

(?your history as a) telos of increasingly self-awareness

-Derrida's philosophical style tending to negative transcendence (différance: an absence that transcends ‘a’ and ‘not a’)
-Deleuze's tradition of affirmative immanence

(Singh > Deleuze > Strauss:) structure is composed of “pre-individual singularities” ~ nomadic distribution of potential --immanent--> contradictions, accidents, mutations

pure/impure
suspicious/inauspicious
life/death

heretic --> reorder and obliterate the partitioning of categories that compose the structural order of religion [--> Veena on Sikhism and Hinduism: symbolism of Sikhism understood in relation to Hinduism structural order, annihilating the categorical prioritise (intellectual and social) of the medieval world. Sikhism rejecting the opposition between categories of: the rulers, the caste system, and the orders of renunciation --> investment of the virtues of all three *in a single body of faith* and conduct]

heterodox sects
rebellious thinkers
--> negation of the organizing conceptual order

(social and) ritual order generates its own forms of instability

...ambivalences of key concepts ==bring==> “play” to the structure, for good and ill ~ liminality

(Veena's) liminial situation: a form of instability where the individual experiences his social world as separated from the cosmic --> death: disarticulation --> must be undone by inhabiting the liminality : ritually rejoining the flow of life

similarities of ritual mourner and ascetic: transcending the categories of the social and the cosmic

incorporation of the liminal undead (preta) with ritually incorporated ancestors (pitri) [job of the mourner]

(crucial task of the) ritual: conveying the dead from the threshold of liminality into an ancestral flow of life

e[...]

[...]ect
there is never merely a technological question, always already ontological

who wants to remember, solidify, and memorialize?
and for whom?
building a technological temple of memory, khm aesthetic narrative of its own history?
(first there is one big account of property that all these fragmented histories of numerous people who worked in khm are singed under one signature, of khm)

should we disavow any notion of “spirit” in khm?
we must agree that khm's render of its own history is pure aesthetic what so ever.


we must remain committed to the experimental, when dealing with archival domains in the school of media art where experimentation was in its original conception and foundational roots (as Zielinski expresses in one interview: “+25 KHM: Siegfried Zielinski” https://www.youtube.com/watch?v=S3JQ3aTwu2s)

arte
DAS KURZFILM-MAGAZIN
KURZSCHLUSS
Siegfried Zielinski im Interview
http://cinema.arte.tv/de/artikel/siegfried-zielinski-im-interview



hybrid objects?
is the logistic characteristic of digital data inconsistent with the hybrid objects of art?



Forms of thought, from what Lévi-Strauss called the “systematization [of] what is immediately presented to the senses,”


(Jakobson)
transmutation: cognition involved by the form of translation

data ontology



what is the point of view of rationality in this for us?
(what is the point of view in witchcraft? knowledge is a performative recipe)
what is the point in point of view?

...................................

(Jorge Luis Borges - ‘Funes the Memorious’ in ‘Labyrinths: selected stories & other writings’ 1964)
in Borges story, Funes, the character unable to forget is incapable of the concept of ‘general’
solitary and lucid spectator of [...] an intolerably precise world
not capable of thought
in order to sleep, he had to imagine a direction he would turn his face, made of homogeneous darkness
“To think is to forget differences, generalize, make abstractions.”

Borges ‘homogeneous darkness’ is what we as forgetful immortals afraid of to turn to?
maybe the directions we sleep into, orientation to the cosmos?!

...................................

is archive naturally and necessarily generated (out of regular form of activity)?

a (technologically implemented) beyond


the drive to animate and mobilize; and the drive to conserve, to fix, and so forth, are mutually constitutive for modern imagery and media (from museum to archive)
archive performs a strange dialectics


to see the archive as a technological rational question, and engineering assignment, is to naively avoid the thinking about your[...]

[...]st, (employed internally+externally) deletion of modalities in the development of (scientific) texts; [a modality can be deleted in a number of different ways: [*] it might be distributed (held in another part of the organization than in that which produces the text), [*] built into the infrastructure (the work environment is changed such that the modality is never encountered), etc. =/= #accountability] ==> fact (+ single articulation, only one plot of data) --> mobilizing a set of black-boxes-->{Xiri's “queers,” Eszter's “participants,”: what goes inside these black-boxes and how they look like, is seen as irrelevant for them. [--> translating from the context of storage to the present situation (one might store a fact for reason X but recall it for reason Y) Latour + Bowker]}
X --> indeterminacy & multiplicity --> conflict --> negotiations --> standard

where to make the cuts in the system, for example, down to what level of detail one specifies a description of work, of an illness, of a setting, [of an animal, of a queerness, of a subjectivity, and so on.]

residual categories {rest, others, miscellaneous,} are ubiquitous

what are the mismatches between subsystems in ajayeb and Qur'an?
--> “cumulative mess trajectory” (Strauss) --> when the trajectories become so tangled that you can't return and the interactions multiply

we are riding on metaphores to move in a densely classified world

“There is no way of ever getting access to the past except through classification systems of one sort or another - formal or informal, hierarchical or not” Bowker
•“in the 14th century” --> segmentation of time, system of calendar
•“Iranian” --> discourse of national genius only arose in the 19th century
•“revolution” --> our current conception of ‘revolution’ is marked by the historiographical work of Karl Marx
•(historiographical traditions)

compare first lines of Halaj's biography in Attar and Wikipedia:
•آن فی الله فی سبیل الله آن شیر بیشه تحقیق آن شجاع صفدر صدیق آن غرقه دریای مواج حسین منصور حلاج رحمةالله علیه کار او کاری عجب بود و واقعات غرایب که خاص او را بود که هم در غایت سوز و اشتیاق بود و در شدت لهب و فراق مست و بی‌قرار و شوریده روزگار بود و عاشق صادق و پاک باز و جد وجهدی عظیم داشت و ریاضتی و کرامتی عجب و عالی همت و رفیع قدر بود او را تصانیف بسیار است [...]
•Mansur al-Hallaj (Arabic: Abū ‘l-Muġīṭ Al-Ḥusayn bin Manṣūr al-Ḥallāğ; Persian: Mansūr-e Ḥallāj) (c. 858 – 26 March 922) (Hijri c. 244 AH – 309 AH) was a Persian mystic, poet and teacher of Sufism [...]


(at the end it is the colonialism that[...]

[...]sumer experiences]

‘rites of passage’ [~= ‘monomyth']:
•separation [~= departure]
•transition [~= initiation]
•reintegration [~= return]

(river rafting ~=) ritual ~= enactment of myth

}--(Arnould & Price)--> narrative of service embodies the initiation of the journey
‘extraordinary experience' = event & *enchanted temporal period*

liminality: the threshold of a ritual where ambiguity and disorientation occurs before the ritual has been completed [Van Gennep, Turner]

[Dobscha and Foxman:] how a joyous activity is actually stressful and invokes *transcendent experiences of a mythic journey* --> ‘call to adventure’ in a chaotic retail setting rife with conflict [~= buying (the quintessential perfect) wedding dress at Filene]

consumers engage and overcome conflicts (by enacting power, achievement, and mastery ~ mythic agency) and cross the mythic threshold ==> transform consumption process into extraordinary event


Saussure's “words considered as signifiers to signs where meaning is held” & meaning is dependent on difference (and not on concepts outside language) --structuralism--> “myth = a form of speech that exists before ideas”
==> Strauss: [speech and remembrance ==>] pre-literary societies produce images and narratives that resembled nature and the meaning of the mind --> mythic narrative = embodied resolution of contradiction [=/= archives of achievements]
--Doja--> mythic structures: generalizable forms (common in all types of societies and universal categories of the human mind) ~ “collective structures ==> superstructures = myth”
Strauss: “myths operate in men's minds without their being aware of the fact”
[for example Mauss's gift: obligation of reciprocation = power-relationship creating a binary of giver and receiver ==reciprocity==> synthesis of the gift]

•Geertz's ‘thick description’ (--> an antidote, symbolic anthropology =/= technocratic, mechanistic means of understanding cultures and settings, exercise of bridging perceived binary oppositions and creating triadic arrays of meaning)
•Derrida's random movement of signifiers (=/= origin as a transcendental anchor to build signification, Strauss's concept of the exemplar model)

Saussure ==>
•Barthes: “myth = manifestation of ideological tendencies of cultures” --> distorts history, depoliticizes speech ==> “language of the bourgeoisie becomes the myth of universal truths, obscuring the power relations and blocking the perspective of power between class, race, gender and other marginalized people” --> perpetuate existing social conditions
=/= Peirce: systems of signification create discourses (~ practices create the meaning behind an individual's interaction with a sign)
}--> ‘advertisers and marketers use signs and symbols to create meaning surrounding their brand[...]

[...]dinary event


Saussure's “words considered as signifiers to signs where meaning is held” & meaning is dependent on difference (and not on concepts outside language) --structuralism--> “myth = a form of speech that exists before ideas”
==> Strauss: [speech and remembrance ==>] pre-literary societies produce images and narratives that resembled nature and the meaning of the mind --> mythic narrative = embodied resolution of contradiction [=/= archives of achievements]
--Doja--> mythic structures: generalizable forms (common in all types of societies and universal categories of the human mind) ~ “collective structures ==> superstructures = myth”
Strauss: “myths operate in men's minds without their being aware of the fact”
[for example Mauss's gift: obligation of reciprocation = power-relationship creating a binary of giver and receiver ==reciprocity==> synthesis of the gift]

•Geertz's ‘thick description’ (--> an antidote, symbolic anthropology =/= technocratic, mechanistic means of understanding cultures and settings, exercise of bridging perceived binary oppositions and creating triadic arrays of meaning)
•Derrida's random movement of signifiers (=/= origin as a transcendental anchor to build signification, Strauss's concept of the exemplar model)

Saussure ==>
•Barthes: “myth = manifestation of ideological tendencies of cultures” --> distorts history, depoliticizes speech ==> “language of the bourgeoisie becomes the myth of universal truths, obscuring the power relations and blocking the perspective of power between class, race, gender and other marginalized people” --> perpetuate existing social conditions
=/= Peirce: systems of signification create discourses (~ practices create the meaning behind an individual's interaction with a sign)
}--> ‘advertisers and marketers use signs and symbols to create meaning surrounding their brands. consumers interpret these signs and symbols in different ways’

‘perspective theory’
naturalization of ideological assumptions and how consumers problematize those assumptions in creating individual identity (shared identity and symbolic significance through consumer narratives)
[Thompson and Haytko]

problematization --highlight--> ideological subtexts --formulate--> binary opposition --naturalization--> constructed consumption meaning

four major imaginaries within stock shows:
1. ‘symbolic freedom and independence of rancher life =/= commercial ranching’ ==> mythically relieve anxiety
2. ‘ove and respect for nature =/= need for food and control over nature’
3. ‘community =/= competitive realities of ranching life’
4. mythologising ‘family unification =/= male domination and female subordination’

[symbolic perspective of mythology ==>] “narrative performance = ideology --> allowing people to act without logic, fact[...]