[...]orkshop on 3D animation all on Nude Descending a Staircase
inspired by minute 16 of “Pink Slime Caesar Shift” (2018)


“there is much more to you that meet the eye.” the motto of transformation in secular capitalism, sang by Jane Fonda and Transformer Optimus Prime

...................................

researcher's questions
in your obscure (elaborate and awkward) meditations, (?can we ask:) what is sacrificed, what is recooked, canibalized, chewed over, and eventually buried? in which economy of pleasure and pain is this mobilized? which harmful (or hedonistic) sensualism is deployed? which hallucinating enfant is writing? which raw material is being transformed into the gold of humanity?
-the question of will: which world is murdered and repopulated by the act of (your) will alone?

a research method of starting a conversation, for apass
*take me to you reader* --> bring me to the subject who you think is reading you, receiving your work in some sort,

...................................

few things (that i hate hysterically) that i think i urgently need (and any artist) to have a very good grasp of (within modern capital economy):
•marketing (--> integrated storytelling)
•fashion (--> manipulative regimes of time and place)
•journalism (explanatory technologies of news and opinion, vox, kurzgesagt, corporate media, immersive journalism, forensic aesthetics)
•politics (=/= political science): achieving and exercising positions of governance that have control over communities
•hollywood/comics (*corporate-produced fiction* --> business-decisions connecting cross-overs; ideas of: customer and merchandise)


i can't shake off the idea that behind every marketing strategy there i a predatory behavior concealed


***there is nothing quite so humiliating and disempowering as trying to prove the truth***

‘trying to prove the truth’ is the worst position you can find yourself in and it means you are fucked. because you are doing it to empower yourself in the face of a biger power that lies and claims you. the conditions that had let that happen are the question, not the truth of the matter --> that is why i find journalism most of the time useless

impossibility of having an interview with iranians (myself included): [<==? chaotic subjectivity]
deflection --> dodging: not giving meaningful answers : gradations of non-answers you are receiving
taking a keyword, repeating it, sounds like answering the question, introducing a nonsequitur to trip up the host
==> more confused & less informed

...................................

#project Puchberg landscape Austria
shifting baseline syndrome: reshaping the landscape and forgetting what was before ==>{ (new) reality = shaped and ruined landscapes
(Emirates was f[...]

[...]ictable than symbolic meaning*** (in short: canon of “Thinking”) --> “bigger” structures and underlying causes obscure the ways in which a reeling present is composed out of heterogeneous and noncoherent singularities
-Sven's ordinary affects and DJings --> his noncoherent singularity ==> a nonrepresentational theory is needed to address them
asking Sven:
•what needs attending to (for you)?
•what/who are you in conversation with?



[scenes and selves]***
•layered textures of a scene



(paying attention to pressure points of ajayeb ==>)
in ajayeb, what is
•maintained as a prized possession
•left to rot
•hardened into little mythic kernal
•morphed into a cold dark edge
•hopeful
•
•
--> things take place as [*]precisions: the pressure points that open onto potentialities are taken up as apparitional things (surat صورت) and then sharpened and repeated in compositions that labor to describe but also flourish on their own terms


my efforts have not been to finally “know” ajayeb, Sven, or Sana, [i have been reluctant to collect them into a good enough story of what's going on with them,] rather to fashion some sort of address that is adequate (and fabulous) to their form
-does the intensity and texture of my routines (talks, writings, etc.) make ajayeb habitable and animate?
-in the last year in apass i have been training myself to become attuned to what a particular scene might offer

#my apass ajayeb project:
(learning) building an idiosyncratic map of connections between a series of singularities --> to create a contact zone for analysis ****
[~?-> ajayeb.net, pop-up book]
[that's why i have been against the popular idea of authorlessness in apass, i am invested in (our) singularities; identity is a zone of attunement]--> Stewart calls herself “she” to mark the difference between her writerly identity and the kind of subject that arises as a daydream of simple presence
-to touch details that establishes a direct contact

?in our group who
•gazes
•imagines
•senses
•takes on
•performs
•asserts (not a flat and finished truth)
•is in a hot persuit of something definitive @Lili
•a point of contract @Esta
•

watching and waiting for an event to unfold
the still life that gives a pause --> the story of many of us

______________


“every achieved poem inscribes a perceptual signature in the world” (Stewart > Doty)

poems have to be achieved (in the social-material world)
(achieved =/= archived)

[*]poem:
•etching *lines of action* and mood across the sensations
•compositions at work


my ajayeb's
•obje[...]

[...]r a public sphere that depends on literacy. for without literacy, they cannot submit to the law. *defined in its essence by legality* (sustained by a desired opposition between language and violence)

a signature (sign your own name): a form of writing recognizable across all (mainly romanized) languages and is the ideal condition of possibility of recognition from within its constitutional order

mimic the address of someone wit charisma (~= authority)


(Morris on) mediaticity of speech (and not merely of media technologies)

Morris reading of a scene (of quotidian exchange) in HIV/AIDS NGO office: a metonym and a metaphor for a kind of South African public sphere that aspires to inclusiveness but is terrorized by its incapacity to know what that opens it up to
•arms itself against potentially aggressive others
•narratives of violence work *to reinforce the sense of necessity* (for a general securitization)
•work in the mode of a **negative meritocracy** (= those who would violate the rights of others are to be excluded, but no others --but--> how to know in advance who has perpetrated or intends to perpetrate such a violation?)

...in the shadow of communicational technology's fashion industry
...bountiful banality of the technologies and artifacts of mass reproducibility

[...] --> lithography --(superseded by)--> photography --(gives way to)--> cinema --(transformed by)--> sound technology --(displaced by)--> integrated and multiplatform digital media --> [...]
(teleological fantasy:) ontologized in epochal schema (these sequences become something more and different) --> analog media are said to be displaced by digital media ==> logic of representation gives way to that of information
=/= (Morris questioning) the conflation of media with mediation, which is itself symptomatic of both a technological determinism and an effort to ontologize technology --> a crises of mediation (not media): the communicative aspiration and the presumptive unity of medium and message in language are brought to their limit (--> media technologies play a role in this drama, but they do not explain it. @OSP & Femke)

-women's understanding of improper English of Zuma's speech: a communicational fail that (from their perspective) is associated with illegality, corruption, and violence

(not to embrace) the kind of logocentric historiography that imagines literacy to constitute a secondary mediation of a primal and autoaffective orality

witches: *technicians of a speech* in which the identity between word and world reaches its maximal extent, when the mere utterance of a spell (even when that utterance is nonverbal) is thought to cause things to happen

zamazama's literacy: the means for communication across difference ==> the mastery of mediation and thus its effacement (=/= signify [...]

[...]to me #tattooing me }--> the silencing/elimination of his interlocutor, **the little annihilatory gestures** of my friends], that it [violence] aspires to a *pure present*

•this is a translational problem? Keenan
•how do we know when things cannot get any worse?
•when/where the translation should stop? @Ali @Sina --> this is about the ethical risks (we are making all the time) in mistaking an annihilatory gesture for a discursive or political one


there is no language which needs no translation (not even violence)

*translation: an active relation between and within languages =/= to overcome language --> is exaclty where the name politics ought to be reserve (Ranciere) (--> that is why i am doing political work [my work on: discordant objects of reference, misunderstanding, active deconstruction, etc. my ‘personal responsibility’ to insist on space of difficult translation])


unilateralism of an imposition: universality of human rights
(Keenan:) human rights = standardization of the rhetorics of claims we make on each other --therefore--> an open and undefined field of operation (and not some essence about humanity, nor law. Keenan is helping me not to think of human rights as an old fashioned, transcendental, essentialist, ontological discourse, grounding definitional basis, categorically an enemy's discourse)



military urban research (employing critical theory) --> use of theory as the ultimate ‘smart weapon’
-Deleuzian theory influences military tactics and manoeuvres --> a form of discourse between enemies
contemporary military theorists (in US TV series, re-conceptualizing the urban domain)
...military with the spatial and organizational models and modes of operation advanced by Artificial Intelligence, swarm intelligence, Deleuze and Guattari, Gregory Bateson, Foucault, Guy Debord, Bataille,


conflicted peace and peaceful conflict
competitive military buildup

...................................

Keenan on working with images politically --> *politics of exposure (or revelation ~-> forensic)*
(increasingly important dimension of political) *image-making*:
--more--> the event takes place in order to be photographed and reproduced and rebroadcast, transmitted and distributed, copied and viewed --> dissolution of the obvious political spaces =/=
--less--> making visible something that is otherwise hard to see (~= converting observation or visualization into knowledge in hopes that some kind of action will come about, based on the rational, reasonable, deliberate interpretation of those images) (<-- a lot of social justice activists, human rights organizations, and civil society practitioners are still working within this realm of the traditional image)

a bad (revelatory) theory of the (rational democratic) public sphere : “visual r[...]

[...]the artifact --constitutes--> the object of critique


animals do not judge an *abstract situation*, but a situation offered to them *as it is offered* to them

(Cinderella's) reciprocal habituation --> animal itself actively takes the questions and the presence of the researcher into consideration
to negate the condition of research --> exchange judgment and opinions (+ mutually affect one another)

why is ‘interest’ a bad motive, in this frame?
-because the animal must be interested in other things besides the human being, it must continue to live its life as a goat or a sheep --✕--> “the good animal: the animal responds to her observer”


...................................

Singh + Dave --> ordinary affects of killing (animal) --> anthropology of ethics =/= Agamben's killablity (linked with sovereignty): routinized emotionally indifferent production of bare life (capacity to decide which bodies can be killed, without the killing counting either as homicide or as a sacrifice)

normative moral claims

(Laidlaw, Foucault) ethical life: reflexive practice of freedom --humanistic-->
•traditions of virtuous conduct
•changing practices of self-fashioning
•affective dispositions: compassion, devotion
•(altruistic question of) how ought to one live?
=/=
what is the mode of a killing?
what is the mood accompanying that killing?
+ ethical repercussions (if any) there of, even of they are not prescribed or proscribed in state or in customary law


*to write nonmorally about [*]ethics: a mode of relatedness, even if the relation is as ephemeral as a mood that may escape measure or description, lying somewhere between mourning and indifference
[=/= to have an a priori moral code based on which we might justify (or predict ahead) our emotional responses to particular killing ~= what constitutes a good life or death]

(mourning =/= indifference)

concept + reality of animals + anthropology of India

everyday affects (while witnessing or executing the death of animals)
doubts and pleasures
cruelties and indifferences
chicken shops
decimated forests of central India


moods:
•ambivalence
•cruelty and pleasure
•senses of devastation

modes and moods of specific commercial and ritual occurrences (in Tehran)

--> ***how does (and does not) killability shade into vitality?***

what does it mean for animals to be alive in a severely depleted habitat?

(what it means to be alive in contemporary Tehran?)

profane: a routine, ritual, process that does not in itself invoke a sacred purpose or value

-how would we measure the distance between the poles of the [...]

[...]abharata (Veena) [in Attar? in Kelile and Demne?]
•companionable thinking (Cavell)
•commission species (Haraway)
--✕--> Singh's agonistic intimacy:
1. companionship may also involve forms of mutual violence
2. violence inevitability (in affinity or animus) does not remove a consideration of the mode of violence from the sphere of the ethical --> we must make space for the consideration of:
◦cruelty
◦differential vulnerability
3. certain forms of companionable noncruilty may also breed accompanying forms of cruelty
4. within conditions of death and cruelty *it is not always clear what noncruilty might be*


a bird cursing (presently taking root that will someday come to fruition) a human who is stubbornly injuring when need not, or تو نیکی می‌کن و در دجله انداز
(myth) asks us to think about cycles of violence
how an act never exists in isolation
chaos theory, the effect might come later

informal epic subplots narrated in improvised forms


which ritual laments are available for massive ecological shifts
...the death of others
...scene of loss (~/= milieu)
}<--Singh-- virtue, piety, self-fashioning do not help to work through this (@apass)


devastation ==> cohabitation (of species that were apart before)


Kelile and Demne --> agonistics can be comic (even if repercussions of tragic) --> mood of violence


“everything has to die”
question of routinized ritual or commercial production of killable bodies and of things ceasing to matter

animals don't die in villages, they could only be killed

anthropology of ethics
what is to kill?
what is to kill well?
what is to ber killed?
what is to be killable?

can we speak of a quality of death?

(Veena, Cavell, Harraway's) ‘companion’ is not a resolution to ethical quandaries of human-animal relations


culpability of homicide <--> veneration of sacrifice

life =/= zoo =/= bios

...................................

retro: (a postmodern sensibility firmly rooted in the present) appropriating [use + exploit, pick + mix] the aesthetics (aspects) of the past while not longing for its return =/= nostalgia: a mode of resistance against the present

retro: a mode of reading, an attitude towards the past without emotional attachment

ironic consumption...


... =/= how adults might perceive the political context

dissident discourse
(audience looking for) counter regime messages

*nostalgia + nationalism within a postcolonial Europe*
Europe's repressed imperial history --> longing for the divided Europe of the Cold W[...]

[...]lity to:
•distinguish
•evaluate
•choose

“No god went by, why are my muscles paralyzed” (Gilgamesh) --> ‘god = paralyzing fear’
uncannily good luck
sudden realization of having come to harm
numinous power experienced in sudden illness
*no allegiance was invented* ==> no cult developed

they are gloomy, their shadow dark,
no light is in their bodies,
ever they slink along covertly,
walk not upright,
from their claws drips bitter gall,
their footprints are (full of) evil venom.

(from [more primitive?]) dread --to--> fascination

the shivers and chills (of death)
that fritter the sun of things,
spawn of the god of heavens,
spawned on an evil spirit,
the death warrants, beloved sons of the storm god,
born of the queen of the netherworld,
who were torn out of heaven and hurled from the earth as castoffs,
are creatures of hell, all

we are not determined, we are engendered


numinous as immanent --> external habituation: inviting (or magically enforcing) the presence of the power within

efforts of such habituation:
•cult dramatic
•fashioning or appropriate divine images
•religious literature
•temples

*cult drama: the form fills with its content*
literally re-present god, presenting his external form, (bring about the god's presence through ritual representation of him) --> beneficent results for the community [--> still works today]
•sacred marriage
•yearly lamentations
•battle drama (primeval contest for world order against the forces of chaos)
fashioning of images (of the god) --> to achive lasting presence

poetry: means of invoking the presence of powers [--> we are doing this still?! bad poetry]
creative power of the word underlines all s all mesopotamian (religious) literature
•works of praise
•works of lament (specialized lamentation-priest @Sana, Ali )
*lament: influencing and swaying the divine heart by reminding the god of past happiness, rather than by magically recreating that past*


(mesopotamian:) *temple = house*
(implication between) the divine owner and his house --> emotional closeness of a human owner and his home + the *closeness of essence* (of being) --amounting--> to embodiment =/= habituation
--> house = temple = representation of the power that is meant to fill it

(similar to human dwelling) ***house = temple = the place where the owner could be found (or felt)***
--> that god (the owner) was present and available

the god's retainers --> because the temple was god's home, was not only near and approachable, he was involved with the fortunes of the community and commited ti maintaining it --> *mesopotamia[...]

[...]t the same time the presence of these different beings
-evokes something that is implicit or absent to the observer
-chimerical images present a specific link between iconic representation (by imitation and convention) and indexical indication (visual, tactile or other) of a presence whose mode of existence, especially mental, is not realized materially
--> game between:
•perception & projection
•iconic representation & indexical indication
==> intensification (of the efficacy of chimeric images) : “capture the eye = capture the imagination” + demand that by projection [the observer] mentally “complete” the image

indexical signs have a causal contiguity (spatiotemporal contiguity) with what they signify

ritual action and artistic creation --Severi--> synesthetic

(my lecture-performances? ~ chimeric image of chiefs’ talk [khotbe خطبه fluent at combining different aesthetic resources] -->) linguistic + extralinguistic media in ritual performance (working/producing visual + mental images)
--> combining of indexical signs in communication acts ==> poetry of identities-in-motion (capable of projecting complex images of a nonvisual kind)
[*]image: an abstract portrait of identity fashioned out of cumulating patterns of congruence across all manner of indexical signs--including visual ones--that addressees and audiences can imaginatively experience, like a hologram
(Silverstein > Guerreiro)
~~--> ***relation between poetics and the production of identities***

chimerical representation: an art of ambiguity

(Strauss's Amazonian ethnology -->) dualism in perpetual disequilibrium: centripetal forces of centralization + centrifugal forces of dispersion

@apass ==> “societies against the state”
complex relations between hierarchy and counterhierarchy
(--> Renan's notion of monologue)


[Clastres's model rooted in Western language ideology looking at Amerindian language:]
metahistorical bond between *power & speech* cannot be conceived of separately
•state societies --> the word is a ‘right’ to power (that may be used to command)
•societies against the state --> the word is a ‘duty’ of the chief (an indigenous leader must be capable of offering society the words that it ‘demands’)
◾Amerindian chief: a voice preaching in the wilderness (literally says nothing, a repetition of “edifying discourse”) <-- his speech is not spoken in order to be listened to (~ ritualized act [=/= act of communication]) ==> chief's speech is transformed into pure value (~= poet's speech for whom words are values before they are signs) --> (for Clastres) language =/= violence: a facet of coercive power

denotative قوه تفکيک ()
predicative (Dickensian aspect)
referential (the efficacy of its context and meaning depends on someth[...]

[...]e raw delirium stood as an offense to your elegance but somehow still enchanting a disenchanted earth

[*]eurocentrism: *carving a mirror into your presumed beginnings* (so it is displaces in elsewheres, as the effect of the mirror ---> go to the discussion of mirror in my amazon project)
[an imaginary mechanism of cutting off what the superego perceives as bad or good aspects of oneself (weakness or power) and projecting them onto someone else “over there” where they can be condemned, punished, praised, or endorsed (--mirror--> relates to images? =/=? introjection: process of symbolic identification --> relates to signifiers)]

iran has become the global instantiation of madness

***dispossessed of sublimity and excised from the world-historical process ==> *ontological vacancy* ==> Taliban extremism, achieving the mutual exercise of the death drive and the pleasure principle***(?!) ~->{rage of the id + libidinal appetite}--> never-ending allegory of loss and primal innocence

margin sedimented its own center


making my own white noise


masochistic + melancholic = ?


infantilizing and self-contained forms of play masquerading itself as autonomy
(fashion makes such monsters:) “self-hating winners of the game”


[civilizational taxonomies]
of globalist division of labor
of democracy (+ its negational counterpart [~ third world] <-- to be very careful about it, i like to develop a bit of paranoia for it)

(in the alterity of ‘the textual’ someone else might be living)

[(who/why does that? -->) translation of] a familiar topography --into--> an ontological modality

state of non-temporality (<--?-- majaz @Hoda) ==> no more locked in the imperishable antagonism of: interiority & exteriority, presence & absence }--(Hoda's)--> extravagant paradox of *proximity & distance*
==✕==> derivative subjectivity


architects of the law (that Elen is against)


(fable of the) “despotism of the oriental way-of-life”


existential homogenization

traumatic obligation

disjointed + cyclical (mind) ==> ? ...

the (faint) whisper of “no more.”


disarray


artificial becomes set in stone as the natural

bankrupt master-discourse

explode text & life into...


horizon of textual expression

...................................

the idea of chaos for the experience of writing and thought

[*the world as a whole*, inexhaustible + urgent + unmastered (abundance of self-creation/destruction) --> totalitarian stimulus ==>] chaos: [~=?! hegemonic will to mastery]
•poetic imagination (--> an art that ventures and wins chaos)
•insurgent [...]

[...]s of postcolonial site and its rogue arsenals [...] ==allows==> a fugitive, errant trajectory

(i have been tracing the locatable mimicries of middle east)


***chaotic textuality <--> <==> conflict***

actualization of a *will to cruelty*

to performance a fatal experience of the text


(literature as question =/=) literature as moral transaction [<-- chaos reminds us] --> Ali, Shabnam, Hoda, --Sina--> let's enjoy the pleasure of watching the text die* (_to rid literature of its survival instinct)

literature as a space of unbearable vulnerability --> perpetual sabotage --> each idea, each interpretation draws the text closer to (the hour of a) collapse

*contact with nothingness*

inscription of fatality

conceptual matrix of fatality:
•extremity --> breaking points
•excess --> an effusion, an unforming
•exhaustion (=/= fatigue)
the avatar of ecstasy
veiled secrecy of affirmation
}--> *archetype of cruelty*

--> [to speak of] (chaotic text as) *alchemy*: corrupt the order of things, become reborn in a polluted sensibility
(is this what i do?)

chaotic text must fashion a generative prism, unnatural admixtures, *contaminated alliances*

[let's] *unload texts toward corrosive depths [...] where they run their acids across one another* --> my work

transition from theory --to--> theft
transition from (the profession of the) reader --to--> smuggler

(strands of thought ranging:)
from cruelty --to--> fatality
from alchemy --to--> piracy

chaos --> anarchic potential, disquieting worlds

(Mohaghegh asking:)
*is chaos an affirmative or nihilistic experience of the world?
*is chaos primarily creative or destructive?
*is the expressive act (aesthetic or philosophical) a chaotic state?


*(east's) horizon fastened to the exteriority of Western thought*

experiential elsewhere

the so-called [*]cultural difference: an old game of declaring the world's disjointment
==> many people (including myself) ***to perceive their intellectual and poetic exercises as in partial alignment with the creative possibilities of their culture***
*partial cultural alignment* --> german discourse on integration


[chaos] manifesting and fading within countless spheres of speculation:
•Benjamin's temporal arabesque
•schizoid desire-production of Deleuzian nomadology
•Artaud's hysterical demand (-demand is always hysteric)
•fable of “chaos outside the system” (Schlegel's concept)
•active presence of an inhuman turn in Camus
•Serres's ‘genesis’ a quasi-mystical force of an immemorial nature
•Mohaghegh's ‘chaotic’ marks (no[...]

[...]n working against:) “the irrelevance of the past for a purified real present (which Bowker underlines in Lyell's work)

syllogism صغرى کبرى
soghra kobra

senility kohulat


**database
(replacing syllogism) principle of the *division of labor* --> simultaneity of groups (of people) --> “the succession of acts of which a single act is composed, is the same thing as the succession of diverse works necessary to arrive at a result which is nevertheless single.” (this) succession ==> division of labor


“there is not context only text” --> when you get to Paris, upbringing and race are irrelevant to a person's actions. contemporary humanity would move completely outside the flow of narrative time


1830s geology
history: a science of singularity and secular change
earth: records of catastrophic events that affected the body terrestrial (much as political events affected the body politic)
(Lyell + Buchez + Michelet ==>) (reconfigured the world from) a *tapestry of tales*[~= ajayeb] --to--> random access memory/archive [RAM]****

isotropic spatiotemporal analysis

glitterati
glitter + literati
(framed people: made fashionable and beautiful)


Lyell's time:
1- time: passive container --> attempt to give a chronology to the history of the earth, to trace its origin or deny that there is any evidence that it has origin
2- time: process --> attempt to pick out certain types of changes that are invariably associated with the history of the earth at any age [--> RAM] and are thus in a sense a feature of time itself


Bowker reading consistant patterning in Lyell's writing, finds that in his work in each disparate quotes that Bowker cites:
•the part: (is take as) varying, liable to be created or destroyed
•(=/=) the whole: immutable and eternal (just like Buchez's society)
}--> fable of ‘nature as a whole’
[==asserting==> that no hybrid had ever achieved a permanent niche on earth]**
that nature keeps a check on the whole process by organizing flora and fauna into “nations”
[==asserting==> nothing can survive long outside its nation]** (=/= cyborg)

“cycle” of years <--> a region
a climatic great year <--> earth over time
“revolutions” of the earth's surface <--> species change

industrial revolution, reaching its peak as Lyell was writing
--> the stillness, the ***ineluctable equilibrium between creation and destruction*** (=/= other facts available to Lyell's contemporaries)

(fable, a powerful myth still stalking our collective discourse today:) that human time was going faster now than it ever had in the past --to--> give humanity a privileged position within the geological record
(a different time for geology)

[...]

[...]at each other says

(Katie King > Anzaldua:) who and what facilitates such movement among worlds?

home = domination + domestication + love


Katie King:
•why science fiction matters?
•how cultural studies helps us make SF meaningful?
interactive possibilities of media art, commercial production, mass culture

SF = effect of defamiliarization
(problem with Star Trek is that it is over familiar)

Janet, from a lesbian utopian future (death by disease of all the men)
Jeannine, from an alternate present (US never entered WWII)
Jael, where “War Between the Sexes” has become deadly literal
Joanna, the author of the book, Joanna Russ (in a shimmering joking literalization has enfolded into her own story)


my ajayeb studies --> *cultural studies: how cultural products are part of cultural processes* (=/= what makes an art work good) --> getting around the term “art”
-mysteries, romance novels, movies, (bestiaries,) all of them deeply commercial forms of entertainment and often produced in complicated technical collaborations [--> and that's what makes them interesting (=/= simple single authorships)]
-genre, formula, (style, fashion,) are intrinsic to the ways these products are produced and the ways they are enjoyed
genre --> subtle shifts possible across many repetitions (=/= something that happens only one time)
premodern literary forms (bestiary) --> structural variations + their pleasurable effects

fandom (collectivities of fans): venues in which high intensities of engagement and collaboration occur --> social and collaborative, (writing) reengineered with various apparatus, [pre-internet Trekkers:]
•...audio tape each episode and listen to the voices over and over in my bed at night, until I had the dialog memorized
•wrote long letters about each episode several times a week, coast to coast, analyzing each in great detail, and writing out particularly memorable bits of repartee
•
--> SF media fandoms (=/= SF literary fandoms), first really organized around Star Trek in the late 60s, early 70s and increasingly international, have tended to be dominated by female fans
[*]poaching: how fans and fandoms appropriate commercial products for their own informal uses

*commercial exuberance* <== media franchises (<-- take advantage of the structure of multinational corporations [film and tv production, book, music and video publishing and distribution, theme parks, theaters, book stores, and so on. tie-in novels and coffee table, graphic novels, toys and games, other paraphernalia such as telephones, t-shirts and porcelain plates, music, commercial internet sites and catalog buying, and even scholarly works] + xeroxed fanfic, fiction written and self-published by fans,)

Star Trek = commercial media art =/= [...]

[...]motes the economic and social well-being of the citizens
we are living by the rationality of insurance industry (==> operating our lives by technologies of information and computing)
[we can live with it differently]
logic of progress is not the issue, logic of acceleration is the problem
(idea of) frictionless economy ==> must go faster and faster
discourse of stasis =/= how to explore change?
not preserving endangered species, but preserving the possibility of change

desks are information technologies

Bowker > Sina: every critical work (today) must include the centrality of data (and calculation) in our lives

(from premodern) *describe the world* [bestiaries] --to--> (modern necessity to) *calculate the world* [recognizing a calculated world --> my interest in Olearius]

...................................

(Cameron's image of) Terminator: relentless unidirectional progress [that you can't negotiate with] (~= modernity) ==> destruction of cultures and communities --> destroy ourselves

how to live with Terminator = how to live with modernity --> postmodernity
(in the film the Terminator is finally terminated by a determined woman using rather old-fashioned technology)

absolutely will not stop
inside: hyperalloy combat chassis, microprocessor controlled, fully armoured, very tough
outside: living human tissue, flesh, skin, hair, blood --> controlled by a clinical logic: *it cannot be reasoned with*, it cannot be bargained with

its metal skeleton rises from the ashes and carries on with its mission. the skeleton too is chopped to bits, the individual bits come to life and continue with their goal

(for Sardar) modernity is the conceptual equivalent of the Terminator (incepted in European Enlightenment: modernize traditional cultures and relentlessly lead mankind, screaming and protesting, by the nose towards a progressive utopia)

modernity ~=> (witnessed, if not caused:)
•death and elimination of numerous cultures
•destruction of countless communities and histories
•disappearance of hundreds of valuable animal and plant species
•transformed arable land into wastelands and deserts

modernity: the official culture of the world
(Nietzsche, Heidegger -->) it is not possible to think our way out of modernity with the philosophical system of thought and language supplied by modernity

--> Vattimo's (bad) philosophy of crisis:
•history
what was traditionally referred to as “history” is now perceived as having broken down into an infinity of “histories” that can no longer be (re)combined into a single narrative governed by a central theme
(today:) history = a kind of writing
•progress: *something qualitatively different from what precedes it* (a forward movement [...]

[...] shows how high science and peripheral pseudoscience never had clear-cut distinctions in the 19th century. that there were a complex and shifting relation of mutual exchange between the “luminous” physics with a huge range of other “darker” ideas about ‘action in a distance’ enacted in spiritism
@Zoumana


hypnosis & suggestion --> automatic processes (inferior, more instinctual, continuous with animality), “mental decapitation” =/= ration elicit patient with conscious participating will power [--> Star Wars will of the weaker and less independent, powerful natures exercise over weaker ones, jedi --> strance states (of the weaker ones): being instrument of undisguised power --Stengers--> deviant types of behavioural control]
(hypnosis still being researched on but) ideologically could not be acknowledged as a constitutive part of human sciences
==> (stigmata of critical position [@Ali; follow it in Marxism]:)
volitional human action modified by external forces

Ali's tacit appeal to state secret, military secret --> importance of low-level effects of suggestion and influence in contemporary global culture (Ali's interest)
the role ‘suggestion’ plays in a society of communication --> the effects of:
•fashion
•mimesis
•mass psychology
•media-related contagions
+ influences of all kind ==> “oblige” us
}--> the assumption that attention can be controlled for specific ends

(over a hundred years) underpinning institutional strategies has been the position that *human subjects have determinate psychological capacities and functions that might be susceptible to technological management*

attention has been both: strategy of control & locus of resistance and drift


(by the end of 20th century) the attentive subject is part of an ‘internalization’ of disciplinary imperative --> individuals are made more directly responsible for their own efficient or profitable utilization


Foucault's society of discipline
Guy Debord's society of spectacle

(Guy Debord's) *spectacle: a development of a technology of separation*, [multiple strategies of isolation] --> (capitalism's restructuring of) society without community
+
(Foucault's) [production of] docile bodies ~{ body = political force }
+
(<== Weber's) inner isolation of individual [<==> capitalist modernity]

management of attention is masscultural forms has to do (less with the visual contents and much more) with a larger **strategy of the individual** }-->
spectacle:
[--✕--> looking at images]
----> (construction of conditions that) individuate, immobilize, separate subjects
}==>
attention --> operation of noncoercive forms of power

(Crary:) optical/technological objects --> arrangement of bodies in space (--m[...]

[...]cation of an object ~ visual information experienced with a primal strangeness:
“perceptual field --✕--> pragmatic plasticity”
flat perception, no determination of depth object
}--> labelled as pathological [=/= my amazon project--was a form agnosia:
•resistance to consuming the world in a productive or social way
•rejection of habitual or conventional patterns of organized perceptual information]
-this is part of the phenomenology of knowledge***
desymbolization of perception --> Foad

{for Janet:} attention: power of mental synthesis (~ the power of subject to form new perception, to have memories)
{for Freud:} attention: dynamic activity of repression


“[a] society recognizes itself and its own positivity through the morbid and pathological forms it identifies and invents” (Crary + Foucault)

subjectivity: provisional assembly of mobile and mutable components --> attentiveness:
•conscious/voluntary {task-oriented, higher behaviour}
•automatic/passive {areas of habitual activity, daydreaming, reverie, somnambulant states}


(the state of) the seated woman


[19th century regime of facility]
Clark's “face of fashion” (= Manet's blanks), fashion would keep one's face from any identity (==> ‘the look’: public, outward, blase, impassive, not bored, not tired, not disdainful, not quite focused on anything)
impersonality -->(Benjamin's modernity:) public space in which, for the first time, individuals are systematically habituated not to return the gaze of the other [~-> “chi dadash!?” or “was guckst du?!"]
-for three centuries, the meaning of human face was explained in terms of rhetoric of language. in 19th century suddenly face occupies a precarious position: it is belonging to a human being as a:
•physiological organism
•privatized, socialized individual subject
--Darwin--> split status of face:
•symptom of an organism's anatomical and physiological functioning
•the mark of the success or failure of a process of self-mastery and control (in the social construction of a normative individual)

*face: (sign of a disquieting) continuum between the somatic and the social*


boarded on a trance

(Bachelard:) reverie: irreality function --> keep the psyche on the fringe of all the brutality of a hostile and foreign nonself (!)
--✕--> reality function --> adapt to reality: to manufacture works which are realities

modern flirtation: refusal and the withdrawal of the self are fused with the phenomenon of drawing attention to the self (in one indivisible act)
-Simmel

Poetics of Reverie (by Bachelard) @Eszter


how Sina works
(in my more recent works i play with) [no] enactment of visual mastery
[no] ocular potency[...]

[...]ression of individual consciousness (in Caravaggio)
•instrument of active gesture (in Manet)


activity ~=? simulation of gesture

pointing index finger
confirmation of the impossibility of a direct perception, impossibility of an attention that was an immediate possession of its object (--> Sa'di pointing out to the moon and his lover...)--> every point of fixation is deferral
--✕--> (once?) functioned to denote a plane of transcendence


figuration of utopia --> simultaneous mapping out of death, absence, and finitude of historical subjectivity


Peirce's (nonoptical operation of attentive consciousness =/= Descartes) --> impossibility of direct intuition, of interpretive process
**cognition and perception could only occur indirectly**
index: exercising a real physiological force over the attention -- mesmerized into its particular object of sense.
= *everything that focuses the attention*, (everything that startles us into an index)
--> make something conceptually present which is perceptually absent


installed economy of attraction(/distraction) [in European cities, and its deviation in Tehran differences]


fashion works to bind attention onto its own pseudo-unity

against the living, fashion asserts the rights of corpse and the sex appeal of the inorganic
(Benjamin)
--> death drive

(supreme cult of the commodity:) fashion: a blossoming forth into a luminous apparition of the new
[==>? withdrawal from fashion = a strategy of freedom]

Adorno: in the age of growing powerlessness of subjective spirit vis a vis social objectivity, fashion registers the alien excess of objectivity in subjective spirit, which is painful yet all the same a corrective of the illusion that subjective spirit exist purely within itself. against its detractors, fashion's most powerful response is that it participates in the individual's impulse, which is saturated with history. (“Aesthetic Theory” p316)


(?what are my time's) rhythms of attentiveness


*mask: a means of mental survival

mask (of masculinity) --> the ability to keep a secret --> *all secrets are (at the end) sexual*


[]should our artistic practices comment or be continuous with the (emerging) world of consumer culture? #make a fashion magazine with Ali and Janina: excursion into the stultifying and emancipatory effects of the fashion commodity. discussion on: jewellery, decoration, women's bodies, show, travel, glitter, ----> kaleidoscopic decomposition and displacement of the glitter object
-Mallarme's La Derniere Mode
==> luminosity of a single object is lost amidst its indefinite reflections on the multiplied and fractured surfaces adjacent to it
*insubstantial world (of mode) a[...]

[...]pean cities, and its deviation in Tehran differences]


fashion works to bind attention onto its own pseudo-unity

against the living, fashion asserts the rights of corpse and the sex appeal of the inorganic
(Benjamin)
--> death drive

(supreme cult of the commodity:) fashion: a blossoming forth into a luminous apparition of the new
[==>? withdrawal from fashion = a strategy of freedom]

Adorno: in the age of growing powerlessness of subjective spirit vis a vis social objectivity, fashion registers the alien excess of objectivity in subjective spirit, which is painful yet all the same a corrective of the illusion that subjective spirit exist purely within itself. against its detractors, fashion's most powerful response is that it participates in the individual's impulse, which is saturated with history. (“Aesthetic Theory” p316)


(?what are my time's) rhythms of attentiveness


*mask: a means of mental survival

mask (of masculinity) --> the ability to keep a secret --> *all secrets are (at the end) sexual*


[]should our artistic practices comment or be continuous with the (emerging) world of consumer culture? #make a fashion magazine with Ali and Janina: excursion into the stultifying and emancipatory effects of the fashion commodity. discussion on: jewellery, decoration, women's bodies, show, travel, glitter, ----> kaleidoscopic decomposition and displacement of the glitter object
-Mallarme's La Derniere Mode
==> luminosity of a single object is lost amidst its indefinite reflections on the multiplied and fractured surfaces adjacent to it
*insubstantial world (of mode) aligned with (its own) sublime disavowal of the immediate* (, an emptiness and anxiety at the heart of this impossible presence --> “to be out of style = death”)
•its titular concept
•internal movement of its text


artisanal craft


(repetitive forms of:)
primal intuition of absence
transcendental signifier of religion
sacramental authenticity of antiquity


(for Nietsche:) decadence: perpetual adaptability of spectacular culture ~= (one loses one's power of) resistance against stimuli [--> this is Ali ]
=/= existing capacities for action and living
(obsolescence, not the business of the poet. Mallarme)
(the question of resistance is weak. we must ask what are the emergent forms of life caused by that? --> might be interesting for Hoda)

(apass's own hoped-for ritual civic theater of the future)*

attention sustained and enhanced by the regular introduction of novelty [...] means of simulating experiences of singularity and identity in the face of the processes of exchangeablity and equivalence
-Guy Debord


for the hysteric: obje[...]

[...](Durkheim, Tarde, Le Bon): the primal fact of social life is some system of control or coercion that is imposed on the individual {for example Tarde: “stupefied and feverish beings [in] magical charm of their environment [...] it is always more fatiguing to think for oneself [...] man lives in an animated environment [...] he gradually refrains from all intellectual efforts [...] his mind becomes stultified and more and more excited [= somnambulistic] characteristic of many city dwellers [...]"}

the audience in many artworks still today has the sign of the distracted crowd (جمعیت خواب)

(“man without qualities” =) de-individualized = suggestible, hypnotizable

(Fried:)
anti-rococo French painting: a painting had to first attract (call to someone) and then to arrest (bring him to a halt in front of itself) and finally to enthral (hold him there as if spellbound) = the modernizing instrumentality that is fulfilled in cinema today

for Tarde:
“social existence = somnambulism"[= heightened receptivity to suggestion, individuals apt to imitate one another] ==> “social = (a form of) dream”
--> hypnotic aspect of the life of crowds
•“intercerebration”: one brain fascinates the other
•“fashion's suggestibility”: half-conscious observation and mere physical proximity produce a functional social homogeneity
•“fascination”: a genuine neurosis, a kind of polarization of love and faith  --> effects of obedience and imitation
•“attention”: transformation of sensation by effort and desire --> the desire for an increase in personal believe
•“plateau”: a flexible figure for natural, social, and statistical processes and events (including desire) [--?--> Deleuze and Guattari's plateau]

Le Bon:
“social = a particular modality of perception,” as a specific social arrangement that conditions the limits of perceptual experience
(modern) crowd: a viewing machine capable of generating “collective hallucinations,” a place for consumption of illusion, (with a “psychological unity” that occupies spatially remote locations,)
•“observation”: a cognitive model predicated on workable notion of objective reality (a classical epistemological model) that begins to corrode within a field saturated by illusion, hallucination, and whole industries of simulation
-individual subsumed in crowd is incapable of observation --> modern spectacular culture (to be articulated 7 decades later by Guy Debord

the crowd (in Le Bon) is a generalized site on which the accumulated dread and hope associated in the 19th century with social insurrection collapse into am abstract countless mass onto which dream imaginary of any sort can be projected
-Crary

19th century ‘crowd psychology’ assumption that attention has no necessary connection to objective optical observation of the world --> *crowd: drift t[...]

[...]ne states: insanity, dreaming, etc. piercing forms of nonspatialized experiences: dreamwork, trance, forms of hypnagogic visions (==> powerful penetration of the present by memory)

Bergson's indetermination: a human attentive concentration, an abortion that would never lose its conscious connection to the willed activity of the body (<-- fantasy of wakeful critical subject) =/= (Crary's well argued) indetermination encompassing fluctuations in and out of trancelike states in which disassociated phenomenal might occur


Bergson's work is typical of his period --> ***great fear of perceptual behavior that is either passive or automatic***
}--historically--> construction of various forms of automatic perception in cinema, recorded sound, and other technological attachments ==> the idea of **premade images consumed passively** (...depreciation of experience when individual memory images are stiffened into ready-made things)

(for Bergson, Janet, Foad, and many others:) automatic behavior ==> dissolution of ego boundaries (in which the individual will cease to exert itself), contraction of personality, scattering of the self

drift
reverie
trance
dream

**Bergson's work = refashioning of the Rousseauian conviction of the truth and authenticity of (inner) subjective experience, without grasping how that experience is determined by forces external to the subject**
--trying--> to overcome the degradation and devaluation of experience within a modernizing culture founded on amnesia and obsolescence = collaptof auratic perception

--Crary--> Bergson and others could not see the ways in which *****capitalism itself was a nonfixable duree, a nonrepresentable variation ==> an endless chain of dislocations and destabilizations ==> its own virtual realm of novelty*****

...................................

(Cezanne and Sina's attraction to) rock motifs
various splintering and dispersal of rocks
intermingled with ruins of man-made stone structure
(rock's) precarious status as object

rock = (incarnated) resistance to drift and entropy :
forces of gravity
geological erosion
inexorable disintegration of substance
...


(?like many artists i am looking for incarnations too, for) procedures of binding : transformed representational logic
*operation of fixing, of fastening, within a world in which position no longer has its former meanings*

interpretation of tentatively scenic spaces

(BOZAR Tehran tree project)
•flickering screen of sky and trees
•one stone lies nested or wedged within the embrace of another element
--> (logic of the [phantom]) limbs

eroticized enclosure (seek to grasp and be grasped) --becomes--> diagram of perception (seek to envelope and be enveloped)[...]

[...]ived of all centers, addressing itself as such to viewers who are in themselves no longer the center of their own perception

percipiens
percipi

nonselectivity of cinema eye =/= texture of human attentiveness

cinema = fusion = dream of the functional integrity of the world

film = validation of the authenticity of the perceptual disorientation

}--✕--> Crary's analysis of Edison's train robbery scene : serial reconfiguration of a kinesthetic constellation of moving forces (+ additional system of movements and forces: bodies, bullets, explosion) =/= question of mobile point of view

Cezanne <--> cinema camera --Dziga-->
i am a mechanical eye
i, a machine, show you the world as only i can see it
now and forever, i free myself from human immobility
i am in constant motion, i draw near, then far away objects, i crawl under, i climb onto them... i plug and soar together with plunging and soaring bodies
now, i, a camera, fling myself along their resultant maneuvering in the chaos of movement, recording movement, starting with movement of the most complex combinations


Sherrington --> stimuli in the external world are selected and fashioned by the organism
=/= Pavlov: stimuli = alien shocks encountered and responded to
=/= Cartesian res extensa, res cogitans
“the great physical process of attention”
inhibition: an active process
anticipatory behavior
exploratory locomotor behavior
“integrative function” of nervous system ==> binding
(integrative: incorporation of the exterior world)
“human perception = possibility of motor activity”

...................................

Cezanne sitting in nature and studying motif, tilting his head ~-> intensity unfolding chromatically before him (a mode of physical being) --> *time of the body* [<-- this is typical of today art in european] = indefinite scalar time + intensity is experienced outside representation
•river stands for his engagement with a more primal flux
•sustained condition of vibrating instability
•apprehension of multiplicity
•world = turn of a kaleidoscope (prismatic)
•(when you look at a) landscape has its own weird anima, it changes like a living animal under our gaze (---> go to machine dreaming image learning 2020)
•to make yourself into a responsible productive organ
--> **incarnation of a contradictory enterprise of self-transformation, self-renewal** <-- (Cezanne's retrospective fulfilment of a tradition from which he could not fully acknowledge his own decisive departure)

...your intuition on the edge of the river


Cezanne = reformulation of natural world + broken hope of community (~= intimacy --> Rousseau's mode of attention contemplation: “thought =/= reverie” : the more sensitive the [...]

[...], wherein all they are. -Lupton

common and popular forms of escapist literature: *travel books* and *chivalric romanc*
(--> don Quixote)
monstrous races (men with a single giant foot, or huge ears, or their faces on their chests, giants and dwarfs)

medically oriented monster literature

[Daston:] Pare was forced to eliminate a section on lesbianism, with a graphic description of the female genitals, before including Des monstres in later editions of his collected work


A Helpe to Memorie and Discourse (of Wonders, Foreign and Domestic)
*the passages and occurrences of the world* #ajayeb
•the creatures thereof
•the casualties therein

little-known properties of... (wine and water, fish, dogs, cuckolds, hunchbacks and monsters)

popular ignorance
solitary efforts of the professional scholar
culture of the educated layman (lawyer, businessman, government official, and their wives and daughters)

[change in sensibility (&-=>? change in interpretation)]
beginning of the withdrawal of the educated classes from more popular culture
@Goda

monsters (familiar canon of prodigies) became a subject of great fashion and not vulgar

(Daston tracing how) “in the wonder literature, then, monsters--along with the rest of the canon of prodigies--began to cast off their religious associations. this trend was accompanied by a movement to emphasize natural causes over supernatural ones.”

Pare represented [the causes of monstrous births] an elaboration on the natural explanations offered by Aristotle and writers in the Aristotelian tradition (too much or too little seed, maternal imagination, a narrow womb, a traumatic pregnancy, hereditary disease, bestiality and so on) + a new causal category: artifice (to include fakes and children mutilated by their parents to enhance their take as beggars)

shift in *causal thinking* --> (expanded the power of) maternal imagination covering eventuality ==> a new way of talking about nature
{(from) in the prodigy literature nature was effectively transparent (a veil through which God's purposes could be discerned)}--to--> nature gained a new autonomy ( fertility of invention =/= wrath) --> *nature personified* (the artisan) [Pare: “chambermaid to our great God"], monsters were treated as jokes or “sports” (lusus) of a personified nature

transcorporeal fields of sensoriality =/= boundedness of isolated bodies and things

nonanthropocentric zoological studies



Bacon's (tripartite division of) natural history:
1. *natural: the study of nature “in course”, or natural history
2. *preternatural: the study of nature “erring”, or the “history of marvels” --> a coherent category (=/= miscellaneous collection of phenomen)
3. *artificial[...]

[...]o access the value of the coin ==gives==> the power of determination to those who use those tools*
***(?how and which objects of knowledge become/are) a tool in the search for the self --> ending regularly in the discovery of the totalitarian object: nature, gene, word

@Nicolas {(the question of) sulf-fulfillment made possible by revealing the common coin, the medium of exchange, the equivalent that defines reality, the generator of meaning}

skin-encapsulated egos
(epidermis)

code-gene-coin-word

(in Barash's evolutionary biology:) parental investment <--> cost-benefit analysis

(capillarity of power relations)

the import of the questions

****
the rhetoric of expert --> the expert touching the elephant -->{"the experts, then, were assembled to mediate and interpret the marital squabble between scince and humanism and to show their higher unity. and they spoke--individually, authoratively, joined in debate by the power of editors and panel moderators--in the rhetoric to which we have his version of the history of science adopted, so that the legitimate lineage could be established.”


logic of __[domination, determinism, , ,] embeded in (fashioning) the tool of __[word, , ,]


red-baiting: those who oppose the truth of a selfish world are self-deceiving MArxists


setting the original terms of discourse <-- dont't!

rhetorical inheritance (<-- my research)


somatize our oppression. @Hoda

“what we must begin to give voice to as scientists and feminists is that there is no such thing, or place, as underneath it all.” (Leigh Star)
(@apass) locus for research: us who speak to each other is the changing, moving, complex web of our interactions, in light of the language, power structures, natural environments (internal and external), and beliefs that weave it in time


@Marialena, (strategies emerging from/for) ...feminists to begin with the heritage of names in a patriarchal voice


Museum of Comparative Zoology


* facts are theory laden --> theories are value laden --> values are history laden *

•animal model research is full of illogical shoddy evidence and special pleading (Lila Leibowitz & Ruth Bleier)
•relations of aggression and gender (Freda Salzman)
•similarities in sociobiology and biosociology (Marian Lowe & Ruth Habbard)
•lateralization in neurophysiology (Leigh Star)
•medicalization of moral-political issues through transsexual surgery (Janice Raymond)

•**everything is a cultural institution** (animal studies applied to humans, science is a cultural institution)
•upright stance and times of divergence between ape and hominid lines have been arenas of mortal combat in evolut[...]

[...] Man as his own goal
=/= the idea of a human nature that is given, foundational, single, or readily available

“death of man”
Heidegger's Letter on Humanism
Kojeve's second note on “the end of history”
Althusser
Foucault's concluding chapter to The Order of Things
Derrida's The Ends of Man

(existentialist entrapment of man in his world, #alienation)

(in Being and Time) Heidegger's Dasein ==>
•stripping man's shared element down to its being-there
•subsumes and displaces the humanity of man
•rejection of the I as an absolute, independent subject that approaches a world largely separate from it
--> from ontic determination --to--> ontico-ontological determination [of human]
*the humanity of Dasein remains and must be understood as derivative of both its ontic and ontological status

metaphysical presupposition (that he cannot claim to be capable of fully describing or understanding natur) -->
(human approached and understood only in terms of) *results* or *side-effects* (of language, existence, history, phenomena):
•in phenomena: man finds himself thrown in the world of phenomena and life; he is not grounded in some transcendental fashion (Heidegger, Kojeve, Malraux, Sartre, Beaufret)
•in language: he is an interpreter of signs and symbols that form part of greater systems independent of his individual will
•in history: he is constructed and operates within cultural, religious, and philosophical limits imposed on him
•
[and] these systems are not consequences of man's creative activity, desire, or will
they are domains in which he finds himself
}--> *the human in man comes to mean less and less* ==> *we can only know what his approach to others (and other things) can reveal*



emergence of the new nonhumanist atheism + the negative philosophical anthropology --> French antihumanism's assault on:
•contemporary humanisms
•the legacies and utopian hopes of the Enlightenment
•liberal-bourgeois thinking grounded in human rights and individual autonomy
•Marxist humanism with its critique of liberalism and its expectations of a superior
humanity
•(human perfection & social harmony)


(Geroulanos's account of primary constellations of) humanism:
•christian humanism
•Renaissance educational humanism (founded on a return to ancient Greek models)
•Humboldt's reconceptualization of Renaissance humanism (in 19th century Germany)
•Enlightenment humanism (from Montesquieu through Rousseau and Condorcet)
•19th century liberal humanism (frequently based on natural law, autonomy over one's own body and mind, and human rights)
•socialist humanisms (with its commitment to contractarian social theory)

Encyclopedie's attack [...]

[...]ook at CG embodiment relations:
•fold (Ihde)
•skill (Merleau-Ponty)
•theory of affordance (Gibson)
•intra-action (Barad)
•detour (Latour)

(Merleau-Ponty's) ‘body schema’ : space of the body = 'space of situation,’ orientation towards possible (not only existing) tasks ==> aspects of the external/virtual world
body understood in terms of their ability to enter into one's projects =/= spatial location
[what is the body schema of the hacker in CG? (an external world where there is no near or far.) what is experienced as their Gestalt? which grasp is automatically localized? what are their phantom limbs? ==> body immediately known to self]


(body as the) system of possible actions, a virtual body with its phenomenal “place” defined by its task and situation. “My body is wherever there is something to be done.”

kinaestheses, proprioception,

...................................

what ‘play’ does to ‘ego’?

...................................

([is for Lilia (? like Wittgenstein) all ‘certainties'] grounded in the) certainty of the body
{pain <--> certainty}--> trauma + memory

...................................

(Christian Hubert > ) Rudofsky “unfashionable human body” (#veil)

Thomas Friedman “The Golden Straitjacket”
•political-economic garment of globalization era --> Straitjacket
(Cold War era:)
•Mao --> suit
•Nehru --> jacket
•Russian --> fur
•
•Islam --> hejab

(Tasavof-->{for which the body does not remain concrete and material, and soul is ambiguous and polymorphic}, Pythagorean:) veli: soul can clothe itself in different bodies =/= (Aristotle:) soul is the form of a particular living body { soul = organization of the body }--> “..there seems to be no case in which the soul can act or be acted on without involving the body” =/= (Descartes:) soul = enlightened machine (~=? proper organization of the brain)


***The body is a special image --> body image

body, the priveleged image, the world of consiousness (through self-reference), the brain's primary frame of reference [-constructed with libidinal intensity? --> a map of narcissistic investment] (=/= body without organs)
•condition of the subject's access to spatiality (of the [numero-computationally?] built environment)
•anatomy is always “imaginary anatomy”
•the (body-)ego is a formation of body image through primary narcissim (in terms of Oedipus complex)
•body image also incorporate external objects (implements and instruments --> intimate, vital, even libidinally cathected parts of the body) ~--> the “detachable” parts of the body: urine, faeces, saliva, sperm, blood, vomit, hair, nails, skin--all retain something of the cathexis and value of a body

-for Bergson: an image that one know from [...]

[...]or amusement

**narcissistic investment (of interest) in the body protects against submission to the machine** --> conceived no longer as plaything but as his own prosthetic extension

movement of fantasmatization

to fantasize aggression = to turn it around upon oneself

guild: the currency of the father function

both genders (at the beginning) are phallically aggressive when it comes to mother


Kafka and de Sade despised the body for its limitations and boundaries

body (which is always also the maternal body) comes only to its mutilation [~ skinning], rebuilding, and reanimation [rig]


body has been left behind in the wake of its media-technical range --> it can no longer be plugged back into any so-called *sensorium* or *corpus*


media --> (from the point of view of) identification with the dead [#rig #nonhuman]--> every medium acquires its only prosthetic aim on a target range of *projection* and *haunting*


media-technical innovation

3D animation industry --> new modes of disposal of the dead
-not on the side of life


phantasm of the missing child
(retrofashion and charge of child abuse)
modern military + *techno-mediatic expansion*

memory pictures
tableaux vivants


technologization
massification
teenagerization --> totally SM, friendly, cool, into being popular

...................................

the spaces between decent bodies

#waiting for render: relations between hacker as organism and the computing beast
what is being processed? intra-actions of both CPU and gut.
*waiting for a slow render to finish, i used to enjoy the process. unfinished renders, slow computers, lag, and queer forms of waiting

[title]
/waiting bodies and slow computing
/differentiated constitutions of the waiting body and the nunhuman computational labor

compositional waiting --> Stewart's attunement

the labor of the CPU, the graphical interfance, and the waiting body of the hacker are in an orientation (--> what am i asking here?)


(Alberti: among the Matis) the practice of ‘curare watching’ (the hours spent observing the process in excess of practical necessity) ["waiting,” looking at unfinished render...] is fundamental to the efficacy of the poison --> the physical and mental experience of making something has an impact on its ultimate properties

...................................

#a comparative software study: principles of worlding in Maya/Blener, Softimage, Houdini

which definitions are postponed?
•objective: that which is instantly defined
•subjective: that which its definition is postponed
[...]

[...]nner
--> a dangerous knowledge zoom lens tool, a vertiginous antirealist/antiliteral abyss (=/=? irony device ==> presenting us with intimacy with existing nonhumans)

...................................

#veil
@Janina
@Ale


Nicole Archer: ‘textile’: a material formed at the intersections of desire and modern politics
•textile's ‘textility' = texture
•textile's ‘textuality' = readability

to be prepared to address relations consistencies ==> (hope to) meaningfully reform them

*(Archer lingering in the textile's volatile gum) to develop forms of critique that can account for the peculiar textiles ‘we’ are currently wrapped-up in* [globalized economies, militarized laboratories, etc. (BioSteel and so on)]

text +/& textile
•in metaphor: the social fabric, the Internet, the Fold, etc.
•in myth: Arachne's textiles, or Penelope's epic loom
}--✕-->? to account for neo-liberal and transgenic subjects

(traditionally:) textile (racialized and gendered, as “woman's work”) “=/=” text

*fabric conditions and binds our desires and bodies ---@Janina

(Archer >) Gernreich exposed how the fashion system instrumentalized the body's desire to move” while inscribing it within the time-signatures of modern capitalism

uniform = contemporary fashion's other

digi-camo (redesigned and digitally remixed camouflage fatigues worn by the US military)

desire for “freedom” and for alternative temporalities + desire for discipline and physical restraint
}--> *tight spaces our desires are prone to work themselves into*

textures and taxonomies of fashion and uniformity

Abu Ghraib --> (in the pursuit of a) perverse desire for justice (a desire that many feel is best met in the violent erasure of certain subjects)



(let's) stop pretending that “we” weren't already caught-up in the messy circuits of desire

“[...]Freud's figure of the woman who has nothing better to do than but braid her pubic hair into a futile simulation of the phallus, and who (interestingly enough) accidentally invents weaving as an outcome of this inherently fetishistic gesture” (Archer > Barthes > Freud)


Gernreich working with “the future” as a medium and not as a destination***
-he was keen to work with fashion as a ‘time-based medium’(~ deliver us onto alternative temporalities)

[*]fashion: a distinctly modern clothing regime engineered to materially manipulate “the past” so it may serve as a springboard into “the time to come”, an attempt to create the perfect tension between “right now” and “back then” ==> (fashion serving as one of modern culture's main engines catapults the wearers) towards a time and place where present-day problems ca[...]

[...]a

(Archer >) Gernreich exposed how the fashion system instrumentalized the body's desire to move” while inscribing it within the time-signatures of modern capitalism

uniform = contemporary fashion's other

digi-camo (redesigned and digitally remixed camouflage fatigues worn by the US military)

desire for “freedom” and for alternative temporalities + desire for discipline and physical restraint
}--> *tight spaces our desires are prone to work themselves into*

textures and taxonomies of fashion and uniformity

Abu Ghraib --> (in the pursuit of a) perverse desire for justice (a desire that many feel is best met in the violent erasure of certain subjects)



(let's) stop pretending that “we” weren't already caught-up in the messy circuits of desire

“[...]Freud's figure of the woman who has nothing better to do than but braid her pubic hair into a futile simulation of the phallus, and who (interestingly enough) accidentally invents weaving as an outcome of this inherently fetishistic gesture” (Archer > Barthes > Freud)


Gernreich working with “the future” as a medium and not as a destination***
-he was keen to work with fashion as a ‘time-based medium’(~ deliver us onto alternative temporalities)

[*]fashion: a distinctly modern clothing regime engineered to materially manipulate “the past” so it may serve as a springboard into “the time to come”, an attempt to create the perfect tension between “right now” and “back then” ==> (fashion serving as one of modern culture's main engines catapults the wearers) towards a time and place where present-day problems can no longer reach them and unknown pleasures are made manifest & continually converting the erratic power of our desires into a kind of motion that can be effectively capitalized upon

(brackets and bracelets)

...momentary and marvelous sensations of free fall (by way of design)

Janina's wardrobe malfunctions

*the fine line between sexual liberation and sexual exploitation (in Space 1999 and Star Trek uniforms)*
(Archer:) “Star Trek's futuristic costumes assert their ‘other-worldliness’ by emphatically exposing as much of a woman's body as possible to a relatively prudish American public during the peak of the sexual revolution. Theiss’ garments were literally devised to slip back into the legacies of shame that had heretofore defined the origin of sexual difference and the litany of unequal gender relations that followed.”

() the artist and his muse (typically gendered image of the fashion designer and his model) --> based on the classical notion of an unhampered and naturally feminine ground of conception =/= masculine drive to be “creative” : (old notion that) “woman is the origin ==> it is up to man (Gernreich) to be original” --> to refashion[...]

[...]me engineered to materially manipulate “the past” so it may serve as a springboard into “the time to come”, an attempt to create the perfect tension between “right now” and “back then” ==> (fashion serving as one of modern culture's main engines catapults the wearers) towards a time and place where present-day problems can no longer reach them and unknown pleasures are made manifest & continually converting the erratic power of our desires into a kind of motion that can be effectively capitalized upon

(brackets and bracelets)

...momentary and marvelous sensations of free fall (by way of design)

Janina's wardrobe malfunctions

*the fine line between sexual liberation and sexual exploitation (in Space 1999 and Star Trek uniforms)*
(Archer:) “Star Trek's futuristic costumes assert their ‘other-worldliness’ by emphatically exposing as much of a woman's body as possible to a relatively prudish American public during the peak of the sexual revolution. Theiss’ garments were literally devised to slip back into the legacies of shame that had heretofore defined the origin of sexual difference and the litany of unequal gender relations that followed.”

() the artist and his muse (typically gendered image of the fashion designer and his model) --> based on the classical notion of an unhampered and naturally feminine ground of conception =/= masculine drive to be “creative” : (old notion that) “woman is the origin ==> it is up to man (Gernreich) to be original” --> to refashion feminine mater-iality into more meaningful forms

easily inscribed and veiled shame of nudity

*hyper-exposure* and *self-consciousness* (aimed at the shame ‘we,’ who live within ‘the cultures of the textile,’ are possessed by)

...deep-seated knowledge that the textile leaves us continually and hopelessly exposed


*our need to be forever wrapped-up in the text/ile* : endlessly bound by the perpendicular, criss-crossing of one another's desires and the ‘significances’ we ascribe to such satisfying predictability


textile screens

textile’s discursive usefulness: its ability to support and exploit the image of our “alternative” identities

(Lacan's) objet petit a : prediscursive, meaningless thing’


textiles (and the clothing shaped from them) are not “convenient things” that help curtail or discipline our desires (by properly veiling them), rather, they are the very object cause of our desire

capturing and suspending our desires in fabricated flights of fancy =/= a sieve (alak) to pass through onto places unknown/unknowable



embodied politics of impropriety

rethinking how ‘the body’ is typically interpolated, along temporal lines

the medium of the textile (--> fashion's main medium --> thread of sexual[...]

[...]me of nudity

*hyper-exposure* and *self-consciousness* (aimed at the shame ‘we,’ who live within ‘the cultures of the textile,’ are possessed by)

...deep-seated knowledge that the textile leaves us continually and hopelessly exposed


*our need to be forever wrapped-up in the text/ile* : endlessly bound by the perpendicular, criss-crossing of one another's desires and the ‘significances’ we ascribe to such satisfying predictability


textile screens

textile’s discursive usefulness: its ability to support and exploit the image of our “alternative” identities

(Lacan's) objet petit a : prediscursive, meaningless thing’


textiles (and the clothing shaped from them) are not “convenient things” that help curtail or discipline our desires (by properly veiling them), rather, they are the very object cause of our desire

capturing and suspending our desires in fabricated flights of fancy =/= a sieve (alak) to pass through onto places unknown/unknowable



embodied politics of impropriety

rethinking how ‘the body’ is typically interpolated, along temporal lines

the medium of the textile (--> fashion's main medium --> thread of sexual difference running through this fabric)

...styles that are not pre- or over-determined by a dualistic form of sexual difference

sartorial scheme

abstracting the concept of ‘the body’

attire

(more) body's social ranges of movement
(more) flexible corporeal aesthetics and articulations


{Edie's odd,protracted sleeves of her dress in Warhol's ICA exhibition 1965} the surreal transformation of a woman's arm into a pachyderm's long, wily, and authority-defying appendage...


the conventional and deeply gendered notion that fashion is “[ephemeral], frivolous, relegated to the domain of the feminine and the body, as opposed to art, which [is] deemed [eternal,] masculine and placed in the sphere of the mind and psyche” (Archer > Geczy and Karaminas)

and--> intertwining of fashion and art has long been regarded as absolutely key to the production of the modern social fabric--intended (like the warp and weft of a textile) to remain discreet, always perpendicular

modern aesthetic theory --> contradictory structure of difference of “fashion =/= art” : “fashion design = art's constitutive other” (= that mode of creative production that is beholden to the market and to the manufactured whims of the embodied, consumer passions =/={ art's singularity, extraordinariness, [Nietzschean ethics of] standing alone ==> timeless or universal knowledge =/= ‘everyday culture'})

radical beauty of the quotidian

mundane material culture is repeatedly *elevated* and “translated” into[...]

[...] prediscursive, meaningless thing’


textiles (and the clothing shaped from them) are not “convenient things” that help curtail or discipline our desires (by properly veiling them), rather, they are the very object cause of our desire

capturing and suspending our desires in fabricated flights of fancy =/= a sieve (alak) to pass through onto places unknown/unknowable



embodied politics of impropriety

rethinking how ‘the body’ is typically interpolated, along temporal lines

the medium of the textile (--> fashion's main medium --> thread of sexual difference running through this fabric)

...styles that are not pre- or over-determined by a dualistic form of sexual difference

sartorial scheme

abstracting the concept of ‘the body’

attire

(more) body's social ranges of movement
(more) flexible corporeal aesthetics and articulations


{Edie's odd,protracted sleeves of her dress in Warhol's ICA exhibition 1965} the surreal transformation of a woman's arm into a pachyderm's long, wily, and authority-defying appendage...


the conventional and deeply gendered notion that fashion is “[ephemeral], frivolous, relegated to the domain of the feminine and the body, as opposed to art, which [is] deemed [eternal,] masculine and placed in the sphere of the mind and psyche” (Archer > Geczy and Karaminas)

and--> intertwining of fashion and art has long been regarded as absolutely key to the production of the modern social fabric--intended (like the warp and weft of a textile) to remain discreet, always perpendicular

modern aesthetic theory --> contradictory structure of difference of “fashion =/= art” : “fashion design = art's constitutive other” (= that mode of creative production that is beholden to the market and to the manufactured whims of the embodied, consumer passions =/={ art's singularity, extraordinariness, [Nietzschean ethics of] standing alone ==> timeless or universal knowledge =/= ‘everyday culture'})

radical beauty of the quotidian

mundane material culture is repeatedly *elevated* and “translated” into art --> “losing its place within lived reality ==> to become critically meaningful” =/= (Gernreich's) art and fashion critically transformed so that they run parallel and start to resonate with one another

(for Benjamin) translation [~= criticism]: allowing (translatior's) language to be powerfully affected by the foreign tongue [=/= preserves the state in which (translatior's own) language happens to be]
-to transform “the original” text/thing through the medium of the other, echoes that are produced in the space that opens up between an “original” and “secondary” text --> [*]translation: inconsequentiality of original/secondary separation
--Gernreich-->[...]

[...]real transformation of a woman's arm into a pachyderm's long, wily, and authority-defying appendage...


the conventional and deeply gendered notion that fashion is “[ephemeral], frivolous, relegated to the domain of the feminine and the body, as opposed to art, which [is] deemed [eternal,] masculine and placed in the sphere of the mind and psyche” (Archer > Geczy and Karaminas)

and--> intertwining of fashion and art has long been regarded as absolutely key to the production of the modern social fabric--intended (like the warp and weft of a textile) to remain discreet, always perpendicular

modern aesthetic theory --> contradictory structure of difference of “fashion =/= art” : “fashion design = art's constitutive other” (= that mode of creative production that is beholden to the market and to the manufactured whims of the embodied, consumer passions =/={ art's singularity, extraordinariness, [Nietzschean ethics of] standing alone ==> timeless or universal knowledge =/= ‘everyday culture'})

radical beauty of the quotidian

mundane material culture is repeatedly *elevated* and “translated” into art --> “losing its place within lived reality ==> to become critically meaningful” =/= (Gernreich's) art and fashion critically transformed so that they run parallel and start to resonate with one another

(for Benjamin) translation [~= criticism]: allowing (translatior's) language to be powerfully affected by the foreign tongue [=/= preserves the state in which (translatior's own) language happens to be]
-to transform “the original” text/thing through the medium of the other, echoes that are produced in the space that opens up between an “original” and “secondary” text --> [*]translation: inconsequentiality of original/secondary separation
--Gernreich--> to make clothes in-between art and fashion (now and the future, the self and the other)


it-girl

Beatlesque escape

new paths that young people are charting requires clothes



(Archer is making me interested in fashion by helping me go through the) economic and scopophilic grains of the fashion industry

the idea of the ‘new look’ absolutely dominating the fashion scene during the mid 21st century
‘new look’ fashion strictly obeying the laws and divisions of optically delineated Cartesian space, and its attending epistemo-ontologies and political economies (-Archer: the proportions of Dior's famous silhouette absolutely required that one always take a well-heeled “step-back” in order to comprehend themselves in a mirror, a camera lens, or even a street window) --> (offering consumers new manners in which) to dress, but also **to see and to understand themselves and their potentiality**

[myself, like many critical artists of my generation, we glean (harvest خوشه چينى) the occurrence of [...]

[...] perpendicular

modern aesthetic theory --> contradictory structure of difference of “fashion =/= art” : “fashion design = art's constitutive other” (= that mode of creative production that is beholden to the market and to the manufactured whims of the embodied, consumer passions =/={ art's singularity, extraordinariness, [Nietzschean ethics of] standing alone ==> timeless or universal knowledge =/= ‘everyday culture'})

radical beauty of the quotidian

mundane material culture is repeatedly *elevated* and “translated” into art --> “losing its place within lived reality ==> to become critically meaningful” =/= (Gernreich's) art and fashion critically transformed so that they run parallel and start to resonate with one another

(for Benjamin) translation [~= criticism]: allowing (translatior's) language to be powerfully affected by the foreign tongue [=/= preserves the state in which (translatior's own) language happens to be]
> -to transform “the original” text/thing through the medium of the other, echoes that are produced in the space that opens up between an “original” and “secondary” text --> [*]translation: inconsequentiality of original/secondary separation
--Gernreich--> to make clothes in-between art and fashion (now and the future, the self and the other)


it-girl

Beatlesque escape

new paths that young people are charting requires clothes



(Archer is making me interested in fashion by helping me go through the) economic and scopophilic grains of the fashion industry

the idea of the ‘new look’ absolutely dominating the fashion scene during the mid 21st century
‘new look’ fashion strictly obeying the laws and divisions of optically delineated Cartesian space, and its attending epistemo-ontologies and political economies (-Archer: the proportions of Dior's famous silhouette absolutely required that one always take a well-heeled “step-back” in order to comprehend themselves in a mirror, a camera lens, or even a street window) --> (offering consumers new manners in which) to dress, but also **to see and to understand themselves and their potentiality**

[myself, like many critical artists of my generation, we glean (harvest خوشه چينى) the occurrence of ideological violence]

relaxed clothing shapes
affordable
easy-to-care-for
mix-and-match fabrics
hyper-modern color combinations and patterns


couture خياط زنانه

animosity, bad blood, animus's system, the system is made

perennial enfant terrible
(the naked constant prince)

social change <== **fashion must (and will) go out of fashion**
Gernreich's economic critique of the fashion system --?-->{ disregard of the wearer's comfort which is an obvious feature of all civilized woman's a[...]

[...] />
(Archer is making me interested in fashion by helping me go through the) economic and scopophilic grains of the fashion industry

the idea of the ‘new look’ absolutely dominating the fashion scene during the mid 21st century
‘new look’ fashion strictly obeying the laws and divisions of optically delineated Cartesian space, and its attending epistemo-ontologies and political economies (-Archer: the proportions of Dior's famous silhouette absolutely required that one always take a well-heeled “step-back” in order to comprehend themselves in a mirror, a camera lens, or even a street window) --> (offering consumers new manners in which) to dress, but also **to see and to understand themselves and their potentiality**

[myself, like many critical artists of my generation, we glean (harvest خوشه چينى) the occurrence of ideological violence]

relaxed clothing shapes
affordable
easy-to-care-for
mix-and-match fabrics
hyper-modern color combinations and patterns


couture خياط زنانه

animosity, bad blood, animus's system, the system is made

perennial enfant terrible
(the naked constant prince)

social change <== **fashion must (and will) go out of fashion**
Gernreich's economic critique of the fashion system --?-->{ disregard of the wearer's comfort which is an obvious feature of all civilized woman's apparel ==> conspicuously figured the middle-class woman caught-up in the middle of the fashion system as being utterly passive and woefully unimaginative -->
•seeing woman's fashionable transfiguration only in terms of what it properly signified within the bounds of a patriarchal civil society and a capitalist economy
•failing to appreciate the pleasures that fashionable styles offer their wearers in spite of the physical and social restrictions they impose
}--> parochial economic critique (operating in a wholly rational realm) =/= (Elizabeth Wilson:) how these ‘transforming actions’ might do violence to these orders --Archer--> **how the powerful and highly volatile work of desire unfolds within the fashion system**

***oppression =/= passivity***

Gernreich --> fashion ‘works’ not simply by way of its significant expense, but rather at *the expense of signification*

{ fashion = fantasy }==> fashion offers our desires a medium through which:
•to formally manipulate the discourse of the body
•to violently threaten the rational ordering of its meaning
•to from which to produce pleasures that exceed satisfaction or sense
•to operate on the text/ile in ways that are non-linguistic (within waking life)


Lyotard's “the dream-work does not think, but ‘manhandles’ the text and operates on the text as if it were a material” =/= Lacan's “the unconscious is structured like a [...]

[...]d social restrictions they impose
}--> parochial economic critique (operating in a wholly rational realm) =/= (Elizabeth Wilson:) how these ‘transforming actions’ might do violence to these orders --Archer--> **how the powerful and highly volatile work of desire unfolds within the fashion system**

***oppression =/= passivity***

Gernreich --> fashion ‘works’ not simply by way of its significant expense, but rather at *the expense of signification*

{ fashion = fantasy }==> fashion offers our desires a medium through which:
•to formally manipulate the discourse of the body
•to violently threaten the rational ordering of its meaning
•to from which to produce pleasures that exceed satisfaction or sense
•to operate on the text/ile in ways that are non-linguistic (within waking life)


Lyotard's “the dream-work does not think, but ‘manhandles’ the text and operates on the text as if it were a material” =/= Lacan's “the unconscious is structured like a language”

Lyotard on Freud's assumption and insistence that the textures of a text affect its meaning --> Lacan's failure (as analyst and philosopher) in not being able to appreciate how fantasy (~ the forms of desire ~? fashion) pits the materiality of signifiers against what they try to signify

“if desire is the mobile element (here the wind, elsewhere water) that crumples the text, can it also be the fixative which keeps certain parts of it readable? I know of only one notion which can satisfy these conflicting demands: the notion of form, of fantasy”

(my struggle with my colleagues) not to confuse fashion [or any object] for “an object that the subject imagines and aims at” instead of recognizing fashion as “a sequence in which the subject has their own part to play and in which permutations of roles and attributions are possible”
@Hoda, Pierre, Ali

(Zizek:) through fashion we learn how to desire --> how to desire our own subjugation, as well as the possibilities of our own freedom

*political potency of desire* (--> do we need to recognize and manipulate it to our advantage? @Foad)
توان سیاسی میل


[looking for?] proper names --> quickly recognized for offering some sense of sonic semblance in a sea of deconstructed phonemes in Anglo-shaped mouths

#wear my lecture


*fantastic critique* =/= parochial critique (usually rational economic)

[unpossessed persons are the ones who usually talking about magic, and transformative potentlies]

people who don't care about *dressing up* are situating dress reform (fashion) in a type of neutered and disembodied utilitarianism (--Janina--> ignorant to fashion's textures and to the ways that fashion's formal dimensions could motivate the body to move beyond the pleasure principle)
[...]

[...]n it also be the fixative which keeps certain parts of it readable? I know of only one notion which can satisfy these conflicting demands: the notion of form, of fantasy”

(my struggle with my colleagues) not to confuse fashion [or any object] for “an object that the subject imagines and aims at” instead of recognizing fashion as “a sequence in which the subject has their own part to play and in which permutations of roles and attributions are possible”
@Hoda, Pierre, Ali

(Zizek:) through fashion we learn how to desire --> how to desire our own subjugation, as well as the possibilities of our own freedom

*political potency of desire* (--> do we need to recognize and manipulate it to our advantage? @Foad)
توان سیاسی میل


[looking for?] proper names --> quickly recognized for offering some sense of sonic semblance in a sea of deconstructed phonemes in Anglo-shaped mouths

#wear my lecture


*fantastic critique* =/= parochial critique (usually rational economic)

[unpossessed persons are the ones who usually talking about magic, and transformative potentlies]

people who don't care about *dressing up* are situating dress reform (fashion) in a type of neutered and disembodied utilitarianism (--Janina--> ignorant to fashion's textures and to the ways that fashion's formal dimensions could motivate the body to move beyond the pleasure principle)

politics and feelings of pleasure and displeasure --Gernreich--> absolutely central to any critical understanding or experience of the world

@Jassem: desires (always, even in the most strict desire regimes) could lead us astray

(the radical moment) when my body pursues its own ideas (~/= the ideas that i do)


post-structuralist textiles (a different form of political activity) =/= radical politics (such as movements and so on)
that is why i cannot simply critique existing forms for their morality nor simply offer humanist solutions to the problems (of capitalism, Iran, etc.) like Gernreich, i am recognizing that by reinforcing or relaxing shapes and materials of the there-is, i could direct the ways our desires became caught-up in the system's works, or that certain materials only worked in certain ways



affordable (double)knit fabrics: made of variable columns of inter-looping yarns, [they] are made to stretch in a variety of directions =/= non-elasticated woven fabrics
--> texture of the night, (use it) to drape oneself over the arm of a couch, or to run after someone leaving a party a little too early

paths and forms of pleasure that Gernreich hoped to see all young people exploring

[...] Meanwhile ‘Man’ is temporarily bereaved. But they will find a new way. ***And the new way will have important consequences for clothes***[...]

[...]gh--it falls short in showing] the way that these suits clearly encourage their wearers to close their eyes and explore the kinky pleasure found specifically in the way PVC peels from your flesh in one long slurp

plastics don't have the same ‘memory’ as textiles
they don't hold onto the past
they won't stay obediently folded like a cotton calico

vinyl swimsuit
*these designs proliferated a multi-faceted understanding of one's own skin*
-exposed skin feels so starkly and qualitatively different than a torso left to sweat it out under a nearly non-porous plasticine cloth


xxxx

...................................

(we are in) style wars***

critical considerations of style --> think across subjectivities & cultural practices

*aesthetics of mending*

mend: replacing a part or putting together what is torn or broken
(--> regarding ajayeb, reparative, refigurative reading of the past, mending of *those thing that seem beyond repair* --> important for Tehran's landscape of affect and aspiration)

Archer: how arrangement of masculinity (~= acts of violence and wounding) might be *styled otherwise*

literal fashion victim of war hero
“every man” will put himself on the line, and earn his masculinity via rituals, narratives, and professions that are predicted on brutality--and that he will do this without grievance or hesitation

to be a man under such conditions, is to enter into a deeply gendered dialectic forged through acts of wounding and care that demand “men” to hurt, and “women” to do the work of mending

...the ways modern gender binaries synthesize sexual difference


business of state violence: accepting the notion that our identities are forged through obligatory acts of barbarism

how each of us work to fix identities

to do the maintenance work that modernity requires each of us

relic enduring centuries --> cultural need to materially substantiate the distance that lies between proper and improper forms of masculinity (dandy and war hero)
*routine and spectacular acts of wounding that gender identities presuppose*
--also--> attest to the critical will to desire different forms of masculinity

(artifacts preserved in climate controlled bubbles survive time to tell many stories)

conspicuous ornaments of legend

masculinities (and femininities) secured through woundings


(the work of) the maintenance of a particular form of gossip


towel
complex figuration of gendered social relations

which relics in contemporary Iran are emblematic of how and why the gender binary is imperative?

...relentless and futile acts of tearing and repairing<[...]

[...]gend

masculinities (and femininities) secured through woundings


(the work of) the maintenance of a particular form of gossip


towel
complex figuration of gendered social relations

which relics in contemporary Iran are emblematic of how and why the gender binary is imperative?

...relentless and futile acts of tearing and repairing

*we need to imagine how to restyle the relation between wounding and care so we can start to transform the fabric of our society*
(Archer)

@Sina: deconstructing the work of mending ajayeb


[stitches] pierces the substrate it is repairing, performing a modest violence upon what is to be mended, and reminding each of us of our sensitivity, vulnerability, and mortality
(Mark Newport)

linger in the cut produced by the suture (=/= patch over the proper wound)

(what kind of mending dares us?) to consider different, less clear-cut paths of relation and being (--✕--> masculinity's wounded duty)

Freud's fold of castration anxiety, fetishism, and Oedipus complex unfold in feminized form of labor to stitch and sew, to mark the wounds that “men must suffer” --> fashion material ritual, transforming and ideologically reinforcing femininity

...................................

(Janina's distinctive sartorial sensibilities)
(The Flash TV series charachers, each a free-agent entrepreneur, the personification of neoliberal agency)
-performing the affective venture and glamour labor, characteristic of the cultural industries today, (embodying the) hypermediated brand intrusion and suffusion
-using your own self-consciously branded personae to stand out in a cluttered field of visual noise
“famous for being famous” --> the fable of “that which captures our gaze, does not capture our respect”
-fame is built out of material human bodies moving through physical space, engaging and interacting with other material human bodies. it is forged in a social somewhere.
...photographed on the right sidewalks at the right times by the right photographers
-persistent logic of image accumulation and circulation
-photographer’s exceptional status: the ‘decisive moment
-making yourself into a street style sensation through sheer force of will
***practice of distinction*** (--> you have to make it appear that other people are more interested in you than you are in them)
...take someone’s photo, post it online, appropriate their social capital, then ditch them and move on (a game played throughout the fashion industry) <-- constant and well-managed visibility
(the misleading idea of) “style ==> to be picked out of a crowd” [style, that little something extra as vague and indeterminate as Weberian charisma that most people sim[...]

[...]a's distinctive sartorial sensibilities)
(The Flash TV series charachers, each a free-agent entrepreneur, the personification of neoliberal agency)
-performing the affective venture and glamour labor, characteristic of the cultural industries today, (embodying the) hypermediated brand intrusion and suffusion
-using your own self-consciously branded personae to stand out in a cluttered field of visual noise
“famous for being famous” --> the fable of “that which captures our gaze, does not capture our respect”
-fame is built out of material human bodies moving through physical space, engaging and interacting with other material human bodies. it is forged in a social somewhere.
...photographed on the right sidewalks at the right times by the right photographers
-persistent logic of image accumulation and circulation
-photographer’s exceptional status: the ‘decisive moment
-making yourself into a street style sensation through sheer force of will
***practice of distinction*** (--> you have to make it appear that other people are more interested in you than you are in them)
...take someone’s photo, post it online, appropriate their social capital, then ditch them and move on (a game played throughout the fashion industry) <-- constant and well-managed visibility
(the misleading idea of) “style ==> to be picked out of a crowd” [style, that little something extra as vague and indeterminate as Weberian charisma that most people simply do not possess]
-the fashion photographer's eye: the affective instrument through which the photographers feels what she sees (intuitive, embodied, automatic, as a style radar)
street style star <== the right people like you
-what is new in new moment of public viewing? can we have a public moment (exhibition, etc.) and concider glamor and fashion and modernity coinciding with technology and digital platforms?
(for me still the inner thoughts and public life are not blured, that is why i cannot post so quick online)



why use design as a template for reworking ethnography?
*the design process is generally oriented toward transforming (or cooking) “raw” information into “useful knowledge,” a guided mutation of “mere ideas” into “workable concepts” or a “feasible design” that then becomes an “object” (in all possible meanings of the term) in the world*
design: techniques for “working out” and “working through”


charrette شارت
a balance between structure and flexibility
1. active deconstruction: (to arrive at collaboratively, of the work's otherwise obscured underlying composition) to focus on:
•ethnographic specifics
•theoretical frameworks
•(writing) style
•how arguments are constructed
•
2. projection: (to engage a bit more seriously in speculative, comparative, and synthetic thinking)
[...]

[...]el of body image
social and interpersonal attachments and investments, as well as libidinal energy, from a major part of one's self-image and conception of the body (--Grosz--> more amenable to the kind of sociohistorical and cultural analysis of the body feminists are interested in)
*body schema: experience of the “unity of the body” (self-appearance of the body), an anticipatory plan of (future) action in which a knowledge of the body's current position and capacities for action must be registered, perception + mental pictures + representations
*image of the human body = the picture of our own body which we form in our mind
--Freud--> somatic compliance: the organic body's amenability تمايل to psychical takeover, (impelled by the organic disturbance) psychological processes take over and *adopt the biological disturbance as their own and utilize it to epress psychical whishes and significances* (both conscious and unconscious)

whenever difficulty occurs regarding the recognition of different parts of the body (or the position of the body) it occurs not only in the subject's self-perception but also always in the perception of other's bodies as well (<-- is that why i perceive other bodies in the street like i do? my relation with fashion, blondies)


amputation of moveable functional extremities (almost every part of the body) ==> phantom limb (<-- Weir Mitchell)

{the greater the passage of time since the amputation, the more distorted and phantomlike the sensations become:}
loss of the eye ==> ?
loss of the rectum==> ?
loss of parts of the face ==> ?
loss of the penic ==> phantom errection --> phantom orgasm

case of medical clitoridectomies (to cure “chronic masturbation” in women) in the 19th century (and still today) --> the psychoanalytic understanding of female sexuality as castrated ==> surgical removal of an organ already designated as lacking is not registered? --> the nigmatic paradoxical status of the female body : (vagina, cervix, clitoris, and other) female sexual organs already **codified paradoxically as “missing” organs**

body phantom --> *distorted* (=/= an image of the limb which is now *absent*)

the phantom moves spontaneously in accordance with the movement of the rest of the body and is sometimes amenable to voluntary movement
*phantom limb ==> artificial limb --> prosthesis* (it is only through the controlled use of the phantom that the artificial limb can gradually take the place of the lost limb)

various psychical mechanism:
•a displacement of sensory experience from the limb (now missing)
•the phantom
•the denial that the amputation has taken place
•process of disavowal
•

phantom limb:
•is felt to be a living, moving organic part of the body in coordination with the rest of the body
[...]

[...]> organs + biological processes + material objects + social practices

[Spinoza's rare affirmative understanding of] body: (is analyzed and assessed more) in terms of *what it can do*, the things it can perform, the linkages it establishes, the transformations it undergoes, the machinic connections it forms with other bodies (=/= a locus for a conscious subject, as an organically determined object, by their genus and species, by their organs and functions)

from Plato to Lacan --> desire: negative, abyssal, a lack at the level of ontology itself (an effect of frustration) [desire is frustrated by the real]
=/= Spinoza Nietzsche Deleuze --> desire: immanent, positive and productive, ***desire is a relation of effectuation, not of satisfaction*** [desire is productive of reality] --> aleatory, bricolage

Spinoza's ethics: capacity for action and passion, increase or decrease one's capacities and strengths <-- good & bad
=/= Levinasian ethics (modeled on a subject-to-subject, self-to-other relation)

(psychoanalysis) *partial objects: organs, processes, and flows, which show no respect for the autonomy of the subject*

...................................

(Archer > Saint Lauren:) “fashion fades, style is eternal" = 'notions of style <--> notions of history’ ={"to have style" = to have the means of inserting oneself into history / “to lack style" = to risk oblivion}

Archer --> how critical considerations of style can offer opportunities to think across sets of subjectivities and cultural practices that are often disassociated or pitted against one another

erotic stylization of deadly force --(Archer asks)--> why is it stylish for one to be attracted to the kind of power that “the uniform” signifies?
how styles (sartorial, campy, grotesque) serve as a serious index of our collective complicity in the ongoing production of state violence?

...................................

Chen on animacy

animacy --> how matter that is considered insensate, immobile, deathly (or otherwise “wrong”) animates cultural life in important ways

[*]animacy: a quality of agency, awareness, mobility, liveness
--linguistics--> grammatical effects of the sentience or liveness of nouns

change of animacy ==> violates a cross-linguistic preference among speakers
(for example “the hikers that rocks crush” --> rock: the source of causality)

animacy
filled with life, disposed, inclined, animare to breathe, to quicken
anima, air, breath, life, soul, mind (mental impulse)
--connected--> animals
animosity --> animating spirit or temper of a hostile character

animating principle [--> rigging]

...................................

Ihde: playing a musical instrument [...]

[...]ty* (part philosophy & part physics)
-judgment of simultaneous event: “that train arrives here at 7 o'clock" = "the pointing of the small hand of my watch to 7 and the arrival of the train are simultaneous events”

electrodynamics always depended on a view about kinematics : how clocks and rulers behaved in the absence of force

1891 Germany Leipzig was the site of one of the first electrically distributed time systems (to bind distant clocks to a single central clock) --> railroad lines

piecemeal ruin of time
•an inconvenience for the traveler
•actual difficulty of vital importance for the railway business and military

means of consistent calibration

🕓 coordinated time --> material-economic necessity + cultural imaginary
==> 1900 blossoming of chronometric patents: on remote alarms, remote regulation of pendula, telephonic, even wireless-transmission of time
}--> pass through the Swiss patent office in Bern & Einstein's desk --> Einstein's expertise on electromechanical devices (1902)

electromagnetic clock coordination : transforming small electrical currents into high-precision rotatory movements

}--> “time is money” --Galison--> no old-fashioned mechanical, hydraulic, or pneumatic system would do--electricity was the key to the future (a future that would only come about properly if humankind broke with its mechanical clock past riven by anarchy, incoherence, and routinization)

distant simultaneity --> political, profitable, pragmatic =/= anarcho-clockism

#title
international bureau of measurement

Einstein agonizing over the nature of moving bodies and electrodynamics
=/= ether: the centerpiece of nineteenth-century physical theories

kinematics: geometry of motion, behavior of matter in the absence of force

metaphysics of Einstein's relativity theory --Galison--> underlined through some of the most symbolized mechanisms of modernity ~ determining train arrival times using electromagnetically coordinated clocks (was precisely the technological issue that had been racking Europe 1902) : symbol of the interconnected sped-up world of modernity

*centralized time* distribution was the temporal-physical glory of the unified German empire

turn-of-the-century Euro-American world --> overlapping networks of coordination: webs of train tracks, telegraph lines, meteorological networks, longitude surveys under the watchful, increasingly universal, clock system
--> Einstein's special theory of relativity was (an imaginative) machine <-- Galison's technological reading of (Einstein's) most theoretical paper

Einstein had opened the zone of unification (but in the process:)
•he removed Berlin as the Zeitzentrum
•designed a machine that upended the very category of metaphys[...]

[...]/>
(it habitually blinds itself to) the reverse dynamic

obsessive need to present and re-present its peripheries

It becomes dependent on its others to know itself

important historical transitions alter the way people write, because they alter people’s experiences and the way people imagine, feel and think about the world they live in.

[...]how European travel writing interacted with enlightenment natural history to produce a Eurocentered form of global or “planetary” consciousness.

[Pratt considers] the classificatory schemes of natural history in relation to the vernacular peasant knowledges they sought to displace.

tourist propaganda
testimonio
oral history


If one studies only what the Europeans saw and said, one reproduces the monopoly on knowledge and interpretation that the imperial enterprise sought.


the passport: contact zone, like the flirting gaze of an Iranian woman with German ambassadors in Olearius images
Transculturation is a phenomenon of the contact zone.
metropolitan modes of representation

creating (your own) autonomous decolonized cultures
dynamics of creole self-fashioning

Pratt's “contact zone”: the space of imperial encounters, the space in which peoples geographically and historically separated come into contact with each other and establish ongoing relations, usually involving conditions of coercion, radical inequality, and intractable conflict.

“contact language”: an improvised language that develops among speakers of different tongues who need to communicate with each other consistently, usually in the context of trade.

“colonial frontier” --> “contact zone” shifts the center of gravity and the point of view
...the space and time where subjects previously separated by geography and history are co-present, the point at which their trajectories now intersect

a “contact” perspective emphasizes how subjects get constituted in and by their relations to each other


* travelers and travelees *
in terms of co-presence, interaction, interlocking understandings and practices, and often within radically asymmetrical relations of power


***strategies of innocence*** (constructed in relation to older imperial rhetorics of conquest)
--> main protagonist of the anti-conquest is a figure (Pratt sometimes calls) the “seeing-man”: (an admittedly unfriendly label for) the white male subject of European landscape discourse--he whose imperial eyes passively look out and possess


the idioms of travel and exploration


two processes in Northern Europe (“planetary consciousness”):
•the emergence of natural history as a structure of knowledge
•the turn toward interior explor[...]

[...]d their form of dress --> “promise and peril” [riches to be found + dangers encountered; treasures + giant snakes]
this continues today: the image of an iranian woman in native dress

on the Persians’ inner nature and customs

the dedicatory cartouche's [special effects]: ruler's name, capitalized, special style of italics
establishing the Duke's geographical purview --> linked to foreign territories


through ‘knowledge’ and ‘discovery’ --> learn about Safavid Persia

(Conley)
(cartography during early modern age afforded to) the emerging self and the self's relation to the idea of national space
between raw perception and creative imagination
surveying and plotting the world
the drama of european literature: an unforeseen theatricalization of the self in the 15th-17th century
-the self seems to be produced in the form of a subject, as a paradoxical being divided between a representation of the conditional relations it is producing and the composite nature of the simultaneously aural and visual medium of print
-growth of cartography parallels that of the coming of autobiography --> mapping is responsible for the consciousness that leads to the production of the fashioned self

rise of:
•autobiography
•opera
•natural history


Olearius multiplicity of roles
artist, geographer, historian, tourist, merchant, diplomat,

Olearius's production of self
mantle of artist is passed on to the author, who asserts himself and his new status in pictorial form
[in the corner of the map of Flensborg from Newe Landsbeschreibung] a hat obscures the specific character traits of the individual [artist/cartographer], and the image opts instead to emphasize the professional activity of the geographer [==> *expert: a new subject ruled by laws of classification or ideology, an expert cosmographer or topographer]
+ beautiful theories of a fire that burned in the human heart



he stick to his calculations despite the criticism he receives from colleagues and friends

Olearius's scientific reticence (kam-guyi کم گويى)
he quotes (without attribution) Athanasius Kircher: “some think that the earth, as well as the heavens have their intelligent angels or spirits which move inside them and thus bring the waters out of their depth” (Vision of Persia p.153)
therefore the waters were driven by a natural power through the hidden veins of the earth and rose up into the mountains, just as in a human being the blood rises from the liver to the heart and moves upward to the head through the vena cava. --?--> Harvey's discovery of the circulation of blood


...cartographic literature both reflected and brought about changing perceptions of the world

about Marco Polo
Gabri[...]

[...]lected and brought about changing perceptions of the world

about Marco Polo
Gabriel: Marco Polo did not have the influence on geography that one might have expected [...] he had no corresponding education, had been unable to make astronomical observation, and the results of these thrown-together maps was complete chaos [!]


the shape-shifting Caspian sea


*** Tabula Asiae ***

Olearius's travel account also seeks to be encyclopedic
...describe and judges the deviations from the European norm

common
barbarous
destruction of the body itself

Munster's final judgment:
“[Perisans] do not speak much and are more apt to act than to speak. they like the uncleanness or lust of the body; they are measured in their eating habits; they seldom keep to what they promise unless it is to their advantage” --> a laconic (mojez موجز) group of people who are frugal (sarfeju صرفه جو) in their habits, rarely keep their word unless it is to their advantage and are also oversexed ==> they are indeed different from the Europeans


discourse of analogy
cartographic evidence

a book of others

the ways it fashions received information

“Ortelius's innovation in the science of cartography is that he attends less to the “big picture” of the world than to putting together an illustrated summery of possibly infinite number of fragmentary parts (Conley)
--> “segmentable” units of an infinite possibility of scale and focus (#Goolge maps)


[]
Blue Map of Persia


influence of Ptolemy on the early islamic cartographers, in the time of Ma'mun

the notion of the inhabitable world being divided into seven horizontal bands called ‘climata’ or agalim/aghalim/ اقلیم(a geographical model derived probably from Persia)
<br /> *encircling ocean* surrounded the known world, and that usually have south at the top, probably to emphasize the importance of Mecca

system of Climes

(book of) notification: tanbih تنبیه


...pioneer on the road toward a (geographically) correct picture of Persia
_Persienbild_

...................................

“drawn from life”

the imagery and allegorical figures found on the frontispiece are learned signifiers belonging to a visual world that reflects and prefigures the verbal description that forms the body of the work

Olearius designs a brilliant visual program
visual table of contents
his nascent (dar tavalod درحال تولد) nationalist feelings
he translates both:
•the literature of the Persian poet
•the visual code of the land (he has visited)

traces of the author within the map
signs of the hidden power relation<[...]

[...]ies in order to extend the usefulness of a particular market offering across wider consumption assemblages in time and space
-marketers think in terms of catalyzing interactions and consistencies amongst stubborn, messy and dynamic assemblages of spaces, representations, things and consumers

knowing: an intervention in the world
(Bettany)

[*]ethnography: stories that have in them a capacity to represent the world in ways that are generative for the people and practices that the stories are about @constantvzw
(Winthereik and Verran)

in the case of data streaming: what are the people, objects, texts and practices that constitute processes of assembling?
-in our research let's not prioritize either people or things in advance ==> unexpected sources of influence in markets and consumer cultures @Foad
-to map together material/technological as well as linguistic aspects of consumer culture: narratives, phenomenological techniques, etc.
-consumers ‘become’ during consumption
*[?why become interested in] consumption/markets: hybrid networks of narratives, objects, devices and practices (that [it seems] are necessary to create conditions for any ‘human’ action)*
(still use other more old-fashioned research techniques: depth interviews [Xiri], phenomenological methods [], hermeneutic analysis [Sina], etc.)
-(how to account for) tech-mediated flows of information and knowledge that pass through the massive assemblages of the Internet
-majority of interactions are technology-to-technology and system-to-system interactions

this assemblage-thinking is against[?]:
•Virilio's way of ‘questioning technology'--for him: “to be a subject or to be subjected, that is the question.” he sees crisis in the temporal dimensions of the present moment: the lack of a future-oriented longer time-frame connects “real time”, pollution, and economic inequalities. All of them result from a lack of shared responsibility for the future. (<-- noted by Hubert); or: “The now immaterial environment is connected to the “terminal” body of men and women with interactive prostheses who become the virtual equivalent of the well-equipped invalid.”
•Guattari's machinic (=/= simple construction partes extra partes): omnipresent homogenized capitalist exchange value
•Nancy's ecotechnics: critique of globalization and sovereignty
•Avital's narcotics: on Heidegger: the notion of ‘addicted to technology’ --asking--> under what conditions we could arrive at a *free relation to technology*? being ‘fast’ --> on the run ==> dumps understanding along the way. (for Heidegger) freedom depends upon Dasein's openness to anxiety ==diverts==> addiction [a certain type of being-on-drugs] }--> drugs have something to do with technology? @constantvzw
drugs in warfare: taking pills (or tranced by nohe مداحی جنگ) into superior performance, tech[...]

[...]light from consumption*
}--✕--> Campbell's *speculative consumption*
what if consumption has something relational about it?
(we must become interested in consumption @apass, Pierre, Foad, constantvzw)
*non-correlationist marketing theory* [=/= correlationism: humans doing things in the world to inanimate objects to make immaterial effects happen ~-> access]

interobjective consumption

...................................

ask anyone to give a definition of ‘food’ --> ‘a source of fuel or energy for the body’ --> most people will give you the engineer's perspective of the world when they are asked =/= the marketers know that everything we buy has a deeper, emotional motivation behind it
innocuous purchase:
•pleasure-seeking
•status seeking
•identity-building benefit
•

ask anyone to give a definition of ‘clothes’ --> ‘textile materials that we use on our skin to provide protection from heat and cold’ =/= marketer will tell you that clothes are portals to different realities

*we don't buy bread --> we buy sustenance for the soul
*we don't buy lightbulbs --> we buy illumination
*we don't buy lipstick --> we buy dreams

****food is not fuel, but fashion****
that means:
•food is a psycho-social comfort blanket
•we use it to compete for status
•we use it to define boundaries between ‘us’ and ‘them’


obesogenic
obesity


‘superwicked’ problem (in social policy):
-those who are causing the problem are attempting to solve it [for example food marketing's power trying to solve obesity (~= putting Dracula in charge of the blood bank)]
-time is running out

(this is absolute bullshit -->) “we simply need more education to finally understand that X (for example junk food) is bad for us”


(Campbell:) fashion brands (with their 400% growth in the last 20 years) have intensified their campaign to change the perception of clothing: from a functional investment in practical shelter to a vital projection, extension and affirmation of one's very identity

(shift in manufacturing and delivering) *fast fashion* (spearheaded by the Italian design house Benetton, but perfected by fashion brands Zara, H&M and Forever 21) mimics luxury fashion trends at very low costs

increasing efficiencies in production ==> increasing inefficiencies in consumption

*psychological dissonance*: the uneasy feeling that your laptop, car, trainers or coffee machine is no longer ‘right’ [stimulated in two principal ways in marketing:]
-1- physical obsolescence (<== down-grading the quality of product)
-2- psychological obsolescence (<== acceleration of the ‘fashion cycle’: the social phenomenon whereby a design moves through bleeding edge to mainstream to despised mainstream)<[...]

[...]e buy has a deeper, emotional motivation behind it
innocuous purchase:
•pleasure-seeking
•status seeking
•identity-building benefit
•

ask anyone to give a definition of ‘clothes’ --> ‘textile materials that we use on our skin to provide protection from heat and cold’ =/= marketer will tell you that clothes are portals to different realities

*we don't buy bread --> we buy sustenance for the soul
*we don't buy lightbulbs --> we buy illumination
*we don't buy lipstick --> we buy dreams

****food is not fuel, but fashion****
that means:
•food is a psycho-social comfort blanket
•we use it to compete for status
•we use it to define boundaries between ‘us’ and ‘them’


obesogenic
obesity


‘superwicked’ problem (in social policy):
-those who are causing the problem are attempting to solve it [for example food marketing's power trying to solve obesity (~= putting Dracula in charge of the blood bank)]
-time is running out

(this is absolute bullshit -->) “we simply need more education to finally understand that X (for example junk food) is bad for us”


(Campbell:) fashion brands (with their 400% growth in the last 20 years) have intensified their campaign to change the perception of clothing: from a functional investment in practical shelter to a vital projection, extension and affirmation of one's very identity

(shift in manufacturing and delivering) *fast fashion* (spearheaded by the Italian design house Benetton, but perfected by fashion brands Zara, H&M and Forever 21) mimics luxury fashion trends at very low costs

increasing efficiencies in production ==> increasing inefficiencies in consumption

*psychological dissonance*: the uneasy feeling that your laptop, car, trainers or coffee machine is no longer ‘right’ [stimulated in two principal ways in marketing:]
-1- physical obsolescence (<== down-grading the quality of product)
-2- psychological obsolescence (<== acceleration of the ‘fashion cycle’: the social phenomenon whereby a design moves through bleeding edge to mainstream to despised mainstream)
-3- ***to make clothing (or any product) a vital prop that is needed to create authentic sense of who we are*** (<== protagonist: Chanel-clad Parisian on the rain-soaked cobbles of a Montmartre morning, the sweat-soaked Nikes of a determined athlete in an empty basketball court in the Bronx, etc. disseminated through Instagram, Pinterest and Tumblr. [--> this works together but in reverse in film industry the protagonists wearings and style are used to sell that specific identity who wears them])
}==> *every single person cares about the clothes they wear*
-4- *to re-categorize clothing* (perceptual categories are critical to marketers, for example tourism b[...]

[...]we are*** (<== protagonist: Chanel-clad Parisian on the rain-soaked cobbles of a Montmartre morning, the sweat-soaked Nikes of a determined athlete in an empty basketball court in the Bronx, etc. disseminated through Instagram, Pinterest and Tumblr. [--> this works together but in reverse in film industry the protagonists wearings and style are used to sell that specific identity who wears them])
}==> *every single person cares about the clothes they wear*
-4- *to re-categorize clothing* (perceptual categories are critical to marketers, for example tourism brands worked hard for decades to change the idea of a holiday abroad from the category of luxury to that of necessity, clothes have moved to the status of a coffee to grab and go) <== equivalencing: degraded quality of the garment allows a decrease in the price [==> powerful psychological effect compounded by the retailscape: shoes in are sold on rails like packets of sweets, T-shirts offered in basins at the check-out, etc.]

***advertising (images) = secular magic***
==inducing==> a powerful desire to indulge in the fantasy of being:
•a solitary and steely-gazed athlete
•a sophisticated and urbane Parisian girl
•

Campbell: “The moment that I say that fashion brands do not affect me is the very moment that they have”

pleasurable daydreaming innate to us all

marketing is often a practice of *breaking taboos* ==guarantees==> brand success

detergent, apparel, car or cosmetics brands ==produce==> the monolithic, repetitive idea of ‘clean flawlessness’ that infiltrates our value systems

clothes = portals to different realities

*enclothed cognition*: the influential way clothes change psychological mood, the way clothes allow us to take up certain social roles more authentically

Alessi: fashion is social (its Latin root ‘factio’: a group of people acting together) =/= Campbell: i use clothes (fashion) as a social grammar to communicate with these others

universal clothing in sci-fi is such a lie, because that would remove one of the primary ways in our culture that we have for expressing ourselves


we need to change the manifestation rather than deny the yearning }--> Campbell proposes: slow fashion, re-categorization of clothing back to investment in long-term, high-quality items

...................................

[title]
nonhuman rationality

(Meillassoux's) speculative realism ==> climate change = a new world (for which we do not have categories)

Meillassoux's concepts { nonhuman + rational --Campbell--> ontologically think about climate change =/= (despondency & passivity) equivocal status of climate change }==> bleak optimism: climate change has already happened + human civilization must learn how to die in a way that is a *creative and j[...]

[...]a holiday abroad from the category of luxury to that of necessity, clothes have moved to the status of a coffee to grab and go) <== equivalencing: degraded quality of the garment allows a decrease in the price [==> powerful psychological effect compounded by the retailscape: shoes in are sold on rails like packets of sweets, T-shirts offered in basins at the check-out, etc.]

***advertising (images) = secular magic***
==inducing==> a powerful desire to indulge in the fantasy of being:
•a solitary and steely-gazed athlete
•a sophisticated and urbane Parisian girl
•

Campbell: “The moment that I say that fashion brands do not affect me is the very moment that they have”

pleasurable daydreaming innate to us all

marketing is often a practice of *breaking taboos* ==guarantees==> brand success

detergent, apparel, car or cosmetics brands ==produce==> the monolithic, repetitive idea of ‘clean flawlessness’ that infiltrates our value systems

clothes = portals to different realities

*enclothed cognition*: the influential way clothes change psychological mood, the way clothes allow us to take up certain social roles more authentically

Alessi: fashion is social (its Latin root ‘factio’: a group of people acting together) =/= Campbell: i use clothes (fashion) as a social grammar to communicate with these others

universal clothing in sci-fi is such a lie, because that would remove one of the primary ways in our culture that we have for expressing ourselves


we need to change the manifestation rather than deny the yearning }--> Campbell proposes: slow fashion, re-categorization of clothing back to investment in long-term, high-quality items

...................................

[title]
nonhuman rationality

(Meillassoux's) speculative realism ==> climate change = a new world (for which we do not have categories)

Meillassoux's concepts { nonhuman + rational --Campbell--> ontologically think about climate change =/= (despondency & passivity) equivocal status of climate change }==> bleak optimism: climate change has already happened + human civilization must learn how to die in a way that is a *creative and just foreclosure of the earth's organizational forms*


organization: an environment-making process
--> drawing of ‘general lines’ in the fabric of the whole ==constitute==> most basic mode of existence
--> making of some sort of cut in the universe to simultaneously create & order an inside from an outside [~ *bracket ‘a’ reality out from an undifferentiated plasmic whole* ~= framing]
==produce==> elements of a reality that can be controlled by human intervention

*how we frame climate change will determine the future of life on earth*
[--Sina--> that is why we [...]

[...]ble a) translocal exchange
◦{ [?not to] tokenization and verification of natural assets --> augment & utilize --?--> provoking our relation to nature, hybrid ecosystems in the technosphere }<-- question of governance
◾to explore ways for nonhumans as agents to act with the same importance of humans in/with the world via technology
◦resocializing value (less anthropocentric) --> social impact + environmental impact
◦less inalienable circulation of *cultural intelligence* (and value) among less individualized (connected networks of wider) social agents
◦critical questions + cross-pollinate


...................................

(inconsistency of) *physiological chaos* of the World War I --> how physicians and medical researchers (early 20th century medical science) responded to it? --> (a new web of concepts:) *semiotics of injuries and behaviors* (--> that became essential for thinking about integration and collapse in economics, social organization, psychoanalysis, symbolic representation, and international politic)
--> attuned to, to anticipate, to outdo, *specific conditions of the lived body in
states of extreme exertion*:
•in a conceptual-historical and anthropological fashion
•stage thought and experimentation
•to recalibrate their thinking
}--> logic of integration (a problematic systematization) ==> *registers of the individual and the social*

linked to each other:
integration در شکم چيزى جا دادن, collapse, self-preservation, crisis, catastrophe, witnessing, evidence, unknowing

early 20th century medical science ==> شکننده a body that is *brittle because integrated* & *integrated because brittle*

wartime and postwar therapeutics ==> conceptions of the body

Geroulanos and Meyers (=/= Foucauldian) show “how particular kinds of injury emerged during World War I, and how such injuries found their place in the bodies and lifeworlds of wounded soldiers and doctors, and in the thinking and actions of theorists and policy makers.” (ethnography of the interwar period)
=/= proposing a counter-body or counter epistemology or resistance knowledge


“in this world, we do not play chess with eternal figures like the king and the fool; the figures are what the successive configurations of the chessboard make of them.” -Veyne

([*]integration:) taxonomy of disorder ==> administrative ends (an idea of entire system of organic functioning --> homeostasis = "the wisdom of the body” ==> theories of norms, normality, disintegration, catastrophe)
•the idea of a damaged world in need of meticulous care
•the idea of the injured body that seeks to stabilize itself

#integration
the interwoven data recovered from the study of systemic and functional aspects of the broken organism[...]

[...]fe into matter*, a silence that belongs to the realm of fairy tales
*smoothness is not a property of material, but a social value*
-Christ's robe was seamless, science fiction, made of unbroken metal, phenomenology of assembling, hold together by sole virtue of their wondrous shape ==> the idea of benign nature
}--learn--> (to make) lines of connection: visual convention + religious painting, science fiction film, politics of nature (constructed over the past 2000 years of western culture) [<-- to understand this in your own work #feedback @apass]


-*Haraway
neutral images of (high-tech) science --> stock of Renaissance visual analogues ==> legitimate lineage + origin story (for technical revolutions)

(Barthes > Campbell) **what sign constructions do westerners use to tell the story of how technology comes to be present in the world?**


-*Campbell reading of Simens’ ad “builing blocks” (2005)
Simens products float into space, as naturally and as pure white snowflake falling to the earth
absence of labor ==herald==> a universe of self-organizing invisible agency
“technology = invisible force that is lighter than air, rearranging itself into whatever seems to be needed” (=/= fashioned, melted, hammered , soldered and generally forced into the natural order)
==> the agency that organizes is non-pollutant, non-disruptive, non-energetic
(from) cacophonous --to--> harmonious [<-- technology seeks its home]
sky above, supra-structure =/= [*]infrastructure: structure from below
--Simens--> [*]technology: apotheosized (تکريم) by extending its self-organizing capabilities, lending it a divinity which is universal, inevitable, natural and just (Simens’ ad ==> Iron Man image)


supra-structure --> new / Star Trek
                             |
infrastructure --> old / planets they visit


the human body: the most depicted object in advertising
--> research tradition:
humans have more synapses for interprting face
depiction of female body
male body
sex in advertising
racial marked body
(boring questions:)
•whether advertising reflects the world or shape it
•how signs reproduce, create, normalize or subvert the often unequal power structures that exist between male and female bodies
--> **despite potential ambiguity in images we as visual consumers are always presented with a “preferred reading”** @Pierre, Goda --> “image is controlled by discursive limits” (--Sina--> fable of ‘subtlest ideological weapon of advertising’) --Campbell--> paradox of identity construction: the consuming subject chooses among a limited repertoire of “iterated” or preexisting identities provided by marketing and adertising, steering viewers in preferred directions [<-- a fable]
[*]coopt: advertising pretends to acknowl[...]

[...]n: a process through which individuals define themselves, status, image (=/= common) --> a social act, symbolic meaning ==> an individual with certain tastes, mentality, values (a type of humanity)

production & consumption prove to be different moments of the same cycle

•during production: producers are human beings, products are commodities
•during consumption: producers are images, products are human beings


4- [*]decentering subject
•modernist: the subject is in the pursuit of its goals, constituted in the separation of body and mind, to graduate from the *state of being* (existential) to the *state of knowing* (cognitive) : distance oneself from a pure existence of being (its context and condition) in order to develop a cognitive understanding
•postmodern: the subject is not in control, role of the human is to allow products perform their functions

marketing orientation
•positioning of the products (in the market)
•positioning of the consumer (in the social market)

(today's) body culture: self-objectification (==> to be consumed)
distancing of one's own gaze from one's own body to view one's self and scrutinize one's own images
--> ***fashion becomes the metaphor for culture***


5- [*]juxtaposition of anything with anything (its name?)
•opposing emotions: love & hate, contempt & annotation
•opposing cognitions: belief & doubt, reverence & ridicule
--> in advertisement a product is simultaneously made fun of and prompted, or making credibility by discrediting advertising
*high art and mundane consumption*
}<== growing acceptance of *doublethink* (~=? double bond) : the metagame of playing along as if the rules are what they seem on the surface while having the knowledge the rules of the game played are quite different from what that appear to be
•in advertisement: the consumer thinks while other people are persuaded, they themselves are not
•in politics: the consumers (voters) listen as if the politicians are espousing genuinely personal views
•in media: stating the role of the polls + reflecting the politicians view with utmost seriousness
•ethnic restaurants --> delicious life styles of which food is just a manifestation --> **simulated adventure in a theatrical society**
•
}--> the postmodern consumer does not judge the experience from a foundational perspective
*it recognizes only difference*, only fragments (=/= inequality, conflict)

anything is at once acceptable and suspect ( مجاز majaz)

*juxtaposition of opposites ==> total irony + ambiguity --> pastiche*

marketing --> *incorporation: pulling the contradictory (country cultural) movements into market economy : emptying expressions (music, fashion) of rebellion (for example punk) of their [...]

[...]ity by discrediting advertising
*high art and mundane consumption*
}<== growing acceptance of *doublethink* (~=? double bond) : the metagame of playing along as if the rules are what they seem on the surface while having the knowledge the rules of the game played are quite different from what that appear to be
•in advertisement: the consumer thinks while other people are persuaded, they themselves are not
•in politics: the consumers (voters) listen as if the politicians are espousing genuinely personal views
•in media: stating the role of the polls + reflecting the politicians view with utmost seriousness
•ethnic restaurants --> delicious life styles of which food is just a manifestation --> **simulated adventure in a theatrical society**
•
}--> the postmodern consumer does not judge the experience from a foundational perspective
*it recognizes only difference*, only fragments (=/= inequality, conflict)

anything is at once acceptable and suspect ( مجاز majaz)

*juxtaposition of opposites ==> total irony + ambiguity --> pastiche*

marketing --> *incorporation: pulling the contradictory (country cultural) movements into market economy : emptying expressions (music, fashion) of rebellion (for example punk) of their content ==> commodities them

society historical process is affairs through politics and social relations --✕--> market mediates social conflicts (for example the content and the looks of news program in VOX news)

*marketization (of politics): the possibility of representing them through electronically manipulated images (for example USA's 1991 gulf war was run more as a marketing campaign)
~=> *management of consent*

“authentic” traditional cultures in order to survive have to become marketable --> touristic attractions

•marketing taking the center stage in most western institutions
•market = locus (dominant mediator) of legitimation


marketing: a cultural process representing the post-


transnational (corporation) : postmodern cultural change agent


in traditional world of commerce ‘commercial space & time =/= programming space & time’

modernist vacuum created by obsolete notions of what is good or bad (sacred or profane) --> filled by marketing (enters --into--> culture)


fragmentation ==require==> use of many different styles and forms

(ideas and movements which already have made) sensational impact --> spectacle --> commodities


(marketing helped in entrenching) artist selebrity setting new trends and values <-- a postmodern phenomena with its roots in 1960s “anti-” movements
•not challenging or endorsing or committing to any one style, but rebelling by doing “one's own thing” (Madonna's re[...]

[...]o those in power”

juxtapose
superimpose
interpose
==>
expose
oppose
depose

an artist like Kruger --> gesture (and not action) --Owens--> *stereotype's transformation of action into gesture*

positionality inscribed in language by the personal pronouns ‘I/we’ and ‘you’ --> manifesting the subject positions of partners in a conversation
(the third-person pronoun is a ‘non-person’ designating an objective existence, and not a subject position)

-linguistic class of deixis: here, now, this, that [--> carnal discourse]
-linguistic class of deictic: I, you [--> directly to the addressee: acquires body, weight, gravity]

she addresses ‘me’ ==> double address : oscillate between the personal and the impersonal ~ inclusion & exclusion --> to welcome...

personal pronouns ~-> ‘shifter’ ==allow==> speakers to ***shift from code to message*** (~ from the abstract to the concrete)

(for Barthes:) operation of messages of the mass media: ***to personalize all information, to make every utterance a direct challenge, not directed at the entire mass of readers, but at each reader in particular*** @constantvzw streaming hypothesis
(‘The Fashion System’)

(a too common) artistic strategy: *contradictory construction of the viewing subject by the stereotype*
(a too common) artistic address: *struggle over the control and positioning of the body in political and ideological terms* [--> in which stereotype plays a decisive role @Laura]

(?do you want me to be your)
worshiper
citizen
consumer
producer

(for Foad, and for most contemporary artists:) [*]stereotype: an instrument of subjection, to produce ideological subjects that can be smoothly inserted into existing institutions of government, economy, and sexual identity
“stereotype = to disavow agency”
(Owens on Kruger)

images of the nonproductive body
stereotype of action: worker, rebel --emphasising--> body's institutionalization: factory, family

for Laura, in fascist media regime: ‘the body is dismantled as a locus of practice and reassembled as a discontinuous series of gestures and poses --> “body = semiotic field” ==> *body inscribed into the register of discourse*

[artistic common views:]
(stereotype uses) deterrence, [according to Baudrillard:] dissuasion, promoting passivity, receptivity, inactivity, docile bodies [<-- i challenged this in my master thesis on shyness and passivity in performance art]
stereotype replaces *physical violence* with *semiotic coercion* (--> that is why it is often seen in art the use of direct physical contact to counter that idea)

stereotype --> rhetoric of intimidation --> it poses a threat to the artist --> the artist bears witness to the state of affairs[...]